THE CITY DIFFERENT
2026 SANTA FE MEDIA KIT
VISITORS GUIDE
MENU MAGAZINE
Official 2026 Santa Fe Visitors Guide
“The Visitors Guide has upped my enthusiasm for visiting The City Different. I cannot wait to plan our trip!” --2025 Survey Participant
KEY REASONS to advertise in the Official Santa Fe Visitors Guide
In various surveys conducted over the last decade, including one launched in the spring of 2025, more than 95% of respondents expressed satisfaction or high praise for the Santa Fe Visitors Guide’s usefulness. It is seen as a trusted, motivating, and enriching tool for experiencing Santa Fe fully.
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100% visited Santa Fe or are planning to visit as a result of the Official Santa Fe Visitors Guide, according to the respondents of the 2025 Visitors Guide survey. Nearly 70% noted that Official Santa Fe Visitors Guide advertisements influenced their decisions. 80% plan on visiting art galleries, 93% plan to shop, 95% will dine out Nearly 100% will need a place to stay.
TARGETED DISTRIBUTION
More than 500,000 readers each year see the Official Santa Fe Visitors Guide Make sure they know about your business! DEADLINES October 10, 2025: Space reservation
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• •
Promoted on 50% of SantaFe.org webpages Guides mailed free of charge in response to orders via Santafe.org Delivered weekly to more than 150 locations in the Greater Santa Fe area Placed in Visitor Information Centers, Convention and Visitors Bureaus, and Chambers of Commerce throughout the state Sent to select tradeshows and hotels throughout the state Sent to AAA offices in key target markets of Dallas, Houston, West TX, Phoenix, Los Angeles, Chicago, Austin, Denver, Colorado Springs More than 50% of printed guides are distributed in the regional drive markets of Denver, Dallas-Ft. Worth, Houston, Oklahoma City, locations in Arizona and Albuquerque through Certified Folder Monthly promotion via Facebook and Instagram, digital publishing platform Issuu.com, and Tourism Santa Fe’s Newsletters Distribution at both Albuquerque Sunport and Santa Fe Regional Airport
(signed contract)
November 21, 2025: Ad creative December 5, 2025: Full Payment 10% late charge applied to balance if not paid in full by December 5, 2025
INTEGRATED MEDIA • •
Readership via digital publishing platform Issuu.com continues to grow by approximately 25% each year. Your Full-Page print ad gets you exposure in both the print and digital guides, plus a Featured Listing on SantaFe.org for one full year.
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Official 2026 Santa Fe Visitors Guide RATE CARD “I order a new copy every year.” --2025 Survey Participant
TO ADVERTISE, CONTACT:
* PREMIUM: Inside Front Cover (full-page bleed) * PREMIUM: Inside Back Cover (full-page bleed) * PREMIUM: Outside Back Cover (full-page bleed) * PREMIUM: Page 1 (full-page bleed) PREMIUM: Under Mayor’s Letter (1/2 horizontal) * Double Page
SOLD $7,500 SOLD $8,000 SOLD $10,000 SOLD $6,500 $5,000 $11,000
* Full Page
$6,000
Half Page (vertical and horizontal)
$4,000
Quarter Page (vertical) to SPOTLIGHT Listing Limited 20 total
$2,750
* ADVERTORIAL Full Page (NEW)
$7,000
* ADVERTORIAL Double Page (NEW)
$12,000
$800
* All Full Page ads also include a FREE Featured Listing on SantaFe. org for one full year ($1,200 value).
advertise@santafe.org
SCAN to view the Visitors Guide
DEADLINES Friday, October 10, 2025: Space reservation (signed contract) Friday, November 21, 2025: Ad creative deadline
All rates are net. Balance is due no later than Friday, December 5, 2025. Your promotional message or ad is subject to removal if payment is not received by Friday, December 5, 2025.
Friday, December 5, 2025: Full payment
A 10% late charge will be applied if not paid in full by December 5, 2025.
10% late charge applied to balance if not paid in full by December 5, 2025.
Any other charges, including advertising production and taxes, will be billed and are due upon publication.
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Official 2026 Santa Fe Visitors Guide “We pored over the Guide in our office for days to make sure we knew what to spend our time on.” --2025 Survey Participant
AD SPECIFICATIONS AD SIZE
WIDTH
HEIGHT
Double Page Bleed Trim Size
12.25” 12”
10.25” 10”
Full Page Bleed Trim Size
6.25” 6”
10.25” 10”
Half Page (V)
2.625”
9.5”
Half Page (H)
5.5”
Quarter Page (V)
2.625”
REQUIREMENTS CHECKLIST FILE FORMAT PDF/X-1a format
Do not include crop or bleed marks.
RESOLUTION 300 DPI
FONTS Outlined or embedded.
4.625”
COLOR Use only 4-color process (CMYK). No RGB files accepted.
4.625”
SIZE Design to specifications on the left.
FULL PAGE
DOUBLE PAGE
TRIM SIZE W 6” x H 10”
TRIM SIZE W 12” x H 10”
WITH BLEEDS (0.125” on all sides) W 6.25” x H 10.25”
WITH BLEEDS (0.125” on all sides) W 12.25” x H 10.25”
SAFETY MARGINS (0.25” on all sides) W 5.5” x H 9.5”
SAFETY MARGINS (0.25” on all sides) W 11.5” x H 9.5”
* do not include crop or bleed marks
* do not include crop or bleed marks
ADVERTORIAL DELIVERABLE TIPS • •
Tell a story about your business in a manner that resembles editorial. Provide up to 3 images and between 300-500 words per page, including a headline and subhead. (TOURISM Santa Fe will design your page with your input and approval.)
HALF PAGE
(horizontal) W 5.5” x H 4.625”
BLEEDS Keep critical images and elements within the Safety Area specs.
DOUBLE PAGES Build across two side-by-side pages. * No bleeds on half or quarter page advertising
NOTE: 1. Registration of hairline rules or type QTR PAGE
(vertical) W 2.625” x H 4.625”
* No bleeds on half or quarter page advertising
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HALF PAGE
(vertical) W 2.625” x H 9.5”
smaller than 10 point is not guaranteed. 2. Publisher accepts no responsibilty for errors on materials supplied by advertiser. PRINT CIRCULATION: 175,000 copies DISTRIBUTED: January 2026 SPACE DEADLINE: Fri, Oct. 10, 2025 MATERIALS DEADLINE: Fri, Nov. 21, 2025 PAYMENT DEADLINE: Fri, Dec. 5, 2025
Official 2026 Santa Fe Visitors Guide “We looked at the Guide for every aspect of our trip and found most of our stops based on the Guide.” --2025 Survey Participant
“We carried the guide with us the entire time we were in Santa Fe.” --2025 Survey Participant
CUISINE
Farm to CHEF
LISTING OPTIONS
SPOTLIGHT Listing
Dine out in The City Different to enjoy farm-fresh, local food!
Agriculture continues to play a large role in New Mexico’s economy. In fact, it is the state’s thirdlargest industry with the Census of Agriculture reporting 25,044 farms in the Land of Enchantment. Many of those are successful niche farms within 100 miles or fewer of Santa Fe, and you could be lucky enough to try their produce. A longstanding tradition, the Santa Fe Farmers’ Market loosely started during the late 1960s and the early days of the farm-to-table movement. Today, you can purchase produce from more than 150 vendors on Tuesdays, May–November and Saturdays year-round at a permanent location in the Railyard Plaza. Among the thousands of Farmers’ Market goers are many of The City Different’s award-winning chefs, who have a favorite farmer for each ingredient on their menus. Some chefs have formed deeper relationships, collaborating on grow and harvest plans to ensure not only the sustainability of the farm, but the promise of their restaurant’s brand as a destination for ethically and locally sourced, fresh food. If local food is a priority for you, definitely visit the Santa Fe Farmers’ Market and do a little bit of research to determine if the restaurant you’ve booked has a farm relationship! “I have always been attracted to food and the role it plays in people’s lives, and there is also the moral aspect that I want to support local agriculture,” Andrée Falls, Sage Bakehouse “Vegetables are what talk to us the most and the ONLY way to get fresh veggies is through a farmer—plain and simple. Santa Fe Farmers’ Market farmer Matt Romero’s produce is beautiful, and I learn about different eggplant and radish varieties from him, among the many items he has available each week,” Chef Paulraj Karuppasamy, Paper Dosa
SPOTLIGHT
SPOTLIGHT LISTINGS Listing of 40 words with logo, and digital ad link to your website
COST $800
SPOTLIGHT LISTING SUBMITTAL FORM Please complete exactly as you would like your information to appear in the Official 2026 Santa Fe Visitors Guide. Name of Business: _______________________________
Santa Fe Farmers Market 1607 Paseo de Peralta santafefarmersmarket.com | 505.983.4098
Address: ____________________________________
Explore the acclaimed Santa Fe Farmers’ Market, a top-tier farmers’ market in the nation, where you’ll find Northern New Mexico’s finest produce and goods. Visit us in the Railyard District every Saturday year-round and Tuesdays May to December. Don’t miss our Café and Gift Shop! visitsantafe.com |
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More than 500,000 readers each year see the Official Santa Fe Visitors Guide Make sure they know about your business!
City: __________________ State: ______ Zip: _______ Phone: _____________________________________ Website URL: _________________________________ General Description (40 words or fewer):
EMAIL COMPLETED FORM TO: advertise@santafe.org
Logo in Illustrator or a high-resolution (300 DPI) JPEG, TIFF, or PDF. 5
Official 2026 Santa Fe Visitors Guide & Menu Magazine ADVERTISING CONTRACT ADVERTISER (Questions & Contract: advertise@santafe.org) Business Name: _____________________________________________________ Contact Name: _____________________________________________________ Billing Address: _____________________________________________________ City: _________________________ State: __________
Zip: ________________
Phone: ________________________ Email: _____________________________
ADVERTISING OPTIONS:
Visitors Guide
Menu Magazine
RESTAURANT Menu Options
DOUBLE Page Spread* $11,000 NEW! ADVERTORIAL Full/Double* $7,000/$12,000 FULL Page* $6,000 HALF Page $4,000 QUARTER Page $2,750 SPOTLIGHT Listing $800
DOUBLE Page Feature SINGLE Page Feature NEW! Restaurant Highlight
(or free with purchase of single/double page feature)
BUSINESS Advertising Options
INSIDE Front Cover (SOLD) INSIDE Back Cover (SOLD) OUTSIDE Back Cover (SOLD) DOUBLE-PAGE Center Spread Page 1 FULL PAGE NEW! Catering/Private Spaces Spotlight
PREMIUM Options
INSIDE Front Cover* (SOLD) INSIDE Back Cover* (SOLD) OUTSIDE Back Cover* (SOLD) Page 1* (SOLD) Below Mayor’s Letter (half page)
$900 $500 $50
$7,500 $8,000 $10,000 $6,500 $5,000
$3,500 $3,500 $4,000 $3,500 $2,000 $1,500 $250
* Includes a FREE Santafe.org Featured Listing ($1,200 value).
INVOICING Total Ad Cost:
This contract serves as an agreement between your business and the Publisher TOURISM Santa Fe (TSF). TSF reserves the right to refuse any ad, including any not paid for by December 5, 2025.. Descriptive listings will be edited by TSF for content, consistency, and length. Contract and ad materials must be received in their proper format by date specified by TSF. Invoices remaining unpaid past 60 days may prevent advertiser from participating in other TSF opportunities. TSF reserves the right to perform digital research testing in order to continually improve the online visitor experience and advertiser performance results.
100% now 50% now; 50% by Dec 5, 2025 (VG) or Mar 30, 2026 (MM) 100% by Dec 5, 2025 (VG) or Mar 30, 2026 (MM) (or 10% late fee) NOTE: Your credit card will be charged according to the total ad cost indicated and payment schedule chosen.
Signature: ______________________ Date: ________________________
Email for Invoice: _____________________________
PAYMENT INFO Credit card:
Visa
Mastercard
Check
Card #: __________________________ Expiration date: _________ CSV #: _______ Amount paid: __________
Name on card: ______________________ Billing address: ______________________ ______________________________ ZIP code: _________
Official 2026-27 Santa Fe Menu Magazine
Single Page Feature
Double Page Feature
WAYS TO PARTICIPATE • • • •
More than 200,000 readers will see the Official Santa Fe Menu Magazine. Make sure they know about your business!
Restaurant Menu Feature: Spotlight the signature dishes on your standard menu in a single- or double-page spread Restaurant Highlight (20 words, phone, website) Catering/Private Spaces Spotlight (50 words, logo, image, phone, website) Business Advertising: Purchase full-page ad space and get in front of engaged visitors
KEY REASONS TO PARTICIPATE • • • •
A beautiful, glossy book to further orient visitors to the breadth and depth of Santa Fe’s incredible culinary scene A cost-effective way to showcase your menus and promote your business Limited advertising spotlights highly relevant, businesses, preserving restaurant focus Promote your community partnerships with Reunity Resources and the Santa Fe Margarita Trail
DEADLINES February 16: Space reservation (signed contract) March 2: Content delivery March 13: Ad creative March 30: Final payment
DISTRIBUTION & PROMOTION • • • • • •
Available in May of 2026 50,000 copies distributed in hotels, Visitors Centers, and other select high-visitation locations, including the historic Plaza Directs visitors to the restaurant and advertiser websites Available in an interactive digital format via publishing partner ISSUU Promoted to millions of visitors via santafe.org, santafenm.gov, santafechamber.com, and other top sites used for trip planning Participating restaurants (with an existing business listing presence on santafe.org) added to an interactive dining map on santafe.org
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Official 2026-27 Santa Fe Menu Magazine RESTAURANT OPPORTUNITY RATES • SINGLE/DOUBLE Menu Feature $500/$900 Includes logo, up to 4 images per page, up to 50 descriptive words, one standard menu of signature dishes, category type, physical address, social media outlets, phone, website, neighborhood. • RESTAURANT HIGHLIGHT $50 20 words, phone, website (free with feature purchase) • CATERING/PRIVATE SPACES SPOTLIGHT $250 50 words, logo, image, phone, website Click here to upload your assets:
santafe.org/dining-guide-questionnaire/ “It’s one of the most asked-for publications we have and our concierge staff use it frequently to help guests decide where to make reservations.”–Rik Blyth, President, La Fonda Hospitality Group
BUSINESS ADVERTISING RATES
• Limited advertising availability; first come, first served Inside Front Cover (full-page bleed)
SOLD
$3,500
Inside Back Cover (full-page bleed)
SOLD
$3,500
Outside Back Cover (full-page bleed)
SOLD
$4,000
Page #1 (full-page bleed)
$2,000
Double-Page Center Spread
$3,500
Full-Page Bleed
$1,500
DEADLINES February 16: Space reservation (signed contract) March 2: Content delivery March 13: Ad creative March 30: Final payment
QUESTIONS? CONTACT: advertise@santafe.org
*Your restaurant feature or ad is subject to removal if payment is not received by Monday, March 30, 2026.
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Official 2026-27 Santa Fe Menu Magazine “A great vehicle to communicate, with visitors and locals alike, the breadth of Santa Fe’s amazing culinary scene!” –Bonnie Bennett, co-owner, Kakawa Chocolate House
AD SPECIFICATIONS
REQUIREMENT CHECKLIST
AD SIZE
WIDTH
HEIGHT
FILE FORMAT
Double Page Bleed Trim Size Safety Area
17.25” 16.75” 15.75”
11.375” 10.875” 9.875”
PDF/X-1a format
Full Page Bleed Trim Size Safety Area
8.875” 8.375” 7.375”
11.375” 10.875” 9.875”
300 DPI
DOUBLE PAGE
FULL PAGE
Do not include crop or bleed marks.
RESOLUTION FONTS Outlined or embedded.
COLOR
TRIM SIZE W 16.75” x H 10.875”
TRIM SIZE W 8.375” x H 10.875”
Use only 4-color process (CMYK). No RGB files accepted.
WITH BLEEDS (0.25” on all sides) W 17.25” x H 11.375”
WITH BLEEDS (0.25” on all sides) W 8.875” x H 10.875”
SIZE
SAFETY MARGINS (0.25” on all sides) W 15.75” x H 9.875” * do not include crop or bleed marks
SAFETY MARGINS (0.25” on all sides) W 7.375” x H 8.875” * do not include crop or bleed marks
BLEEDS Keep critical images and elements within the Safety Area specs.
DOUBLE PAGES
AD DESIGN AND VERBIAGE TIPS
• Include a clear call-to-action • If possible, include a coupon, discount or special offer • Include an image—preferably a photo • Keep your message simple • Share what makes your business unique • Include the basics: website, phone number, address
Design to specifications on the left.
Build across two side-by-side pages.
NOTE: 1. Registration of hairline rules or type
SCAN to view the Menu Magazine 9
smaller than 10 point is not guaranteed. 2. Publisher accepts no responsibilty for errors on materials supplied by advertiser.
Official 2026 Santa Fe Visitors Guide & Menu Magazine ADVERTISING CONTRACT ADVERTISER (Questions & Contract: advertise@santafe.org) Business Name: _____________________________________________________ Contact Name: _____________________________________________________ Billing Address: _____________________________________________________ City: _________________________ State: __________
Zip: ________________
Phone: ________________________ Email: _____________________________
ADVERTISING OPTIONS:
Visitors Guide
Menu Magazine
RESTAURANT Menu Options
DOUBLE Page Spread* $11,000 NEW! ADVERTORIAL Full/Double* $7,000/$12,000 FULL Page* $6,000 HALF Page $4,000 QUARTER Page $2,750 SPOTLIGHT Listing $800
DOUBLE Page Feature SINGLE Page Feature NEW! Restaurant Highlight
(or free with purchase of single/double page feature)
BUSINESS Advertising Options
INSIDE Front Cover (SOLD) INSIDE Back Cover (SOLD) OUTSIDE Back Cover (SOLD) DOUBLE-PAGE Center Spread Page 1 FULL PAGE NEW! Catering/Private Spaces Spotlight
PREMIUM Options
INSIDE Front Cover* (SOLD) INSIDE Back Cover* (SOLD) OUTSIDE Back Cover* (SOLD) Page 1* (SOLD) Below Mayor’s Letter (half page)
$900 $500 $50
$7,500 $8,000 $10,000 $6,500 $5,000
$3,500 $3,500 $4,000 $3,500 $2,000 $1,500 $250
* Includes a FREE Santafe.org Featured Listing ($1,200 value).
INVOICING Total Ad Cost:
This contract serves as an agreement between your business and the Publisher TOURISM Santa Fe (TSF). TSF reserves the right to refuse any ad, including any not paid for by December 5, 2025.. Descriptive listings will be edited by TSF for content, consistency, and length. Contract and ad materials must be received in their proper format by date specified by TSF. Invoices remaining unpaid past 60 days may prevent advertiser from participating in other TSF opportunities. TSF reserves the right to perform digital research testing in order to continually improve the online visitor experience and advertiser performance results.
100% now 50% now; 50% by Dec 5, 2025 (VG) or Mar 30, 2026 (MM) 100% by Dec 5, 2025 (VG) or Mar 30, 2026 (MM) (or 10% late fee) NOTE: Your credit card will be charged according to the total ad cost indicated and payment schedule chosen.
Signature: ______________________ Date: ________________________
Email for Invoice: _____________________________
PAYMENT INFO Credit card:
Visa
Mastercard
Check
Card #: __________________________ Expiration date: _________ CSV #: _______ Amount paid: __________
Name on card: ______________________ Billing address: ______________________ ______________________________ ZIP code: _________