OFFICIAL SANTA FE VISITORS GUIDE 2024 MEDIA KIT
Official 2024 Santa Fe Visitors Guide
More than 1,000,000 readers each year see the Official Santa Fe Visitors Guide
Make sure they know about your business!
DEADLINES
October 13, 2023: Space reservation deadline
November 24, 2023: Materials deadline
1, 2023:
KEY REASONS to promote your business in the City of Santa Fe’s Official Santa Fe Visitors Guide
• 90% ultimately decided to visit the destination because of the Official Santa Fe Visitors Guide
• More than 70% (1.3 million total visitors) of all Santa Fe-bound visitors used the Official Santa Fe Visitors Guide for their travel plans
• Nearly 70% noted that Official Santa Fe Visitors Guide advertisements influenced their decisions
• 80% plan on visiting art galleries, 93% plan to shop, 95% will dine out, 51% will take a trip to Taos
• Nearly 100% will need a place to stay
TARGETED DISTRIBUTION
• Promoted on 50% of SantaFe.org webpages
• Guides mailed free of charge in response to orders via Santafe.org
• Delivered to more than 150 locations in the Greater Santa Fe area
• Placed in Visitor Information Centers, Convention and Visitors Bureaus, and Chambers of Commerce throughout the state
• Sent to select tradeshows and hotels throughout the state
• Sent to AAA offices in key target markets of Dallas, Houston, West TX, Phoenix, Los Angeles, San Francisco, Denver, Colorado Springs
• More than 50% of printed guides are distributed in the regional drive markets of Denver, Dallas-Ft. Worth, and Albuquerque through Certified Folder
• Monthly promotion via Facebook and Instagram, digital publishing platform Issuu.com, and Tourism Santa Fe’s Newsletters
• Distribution at both Albuquerque Sunport and Santa Fe Regional Airport
INTEGRATED MEDIA
Readership via digital publishing platform Issuu.com continues to grow by approximately 25% each year.
Promoting your business in the Official 2024 Santa Fe Visitors Guide and website is your best opportunity to attract awareness of your business. Your Full-Page print ad gets you exposure in both the print and digital versions of the Guide, in addition to a Featured Listing on SantaFe.org for one full year.
10% late charge applied to balance if not paid in full by Dec 1,
December
All ads must be paid in full
2023.
Official 2024 Santa Fe Visitors Guide
RATE CARD
only 1 available)
TO ADVERTISE, CONTACT:
VisitorsGuideSales@santafe.org
DEADLINES
Friday, October 13, 2023: Space reservation deadline
Friday, November 24, 2023: Materials deadline
Friday, December 1, 2023: All ads must be paid in full 10% late charge applied to balance if not paid in full by December 1, 2023.
* All Full Page ads also include a FREE Featured Listing on SantaFe.org for one full year ($1,200 value).
All rates are net. Balance is due no later than Friday, December 1, 2023. Your promotional message or ad will be pulled if payment is not received by Friday, December 1, 2023.
A 10% late charge will be applied if not paid in full by December 1, 2023. Any other charges, including advertising production and taxes, will be billed and are due upon publication.
* PREMIUM: Inside Front Cover (full-page bleed) $7,000 * PREMIUM: Inside Back Cover (full-page bleed) $7,500 * PREMIUM: Outside Back Cover (full-page bleed) $10,000 * PREMIUM: Page #1 (full-page bleed) $6,500 PREMIUM: Under Mayor’s Letter (1/2 horizontal;
$4,500 * Double Page $9,500 * Full Page $6,000 Half Page (vertical and horizontal) $4,000 Quarter Page (vertical) $2,750 SPOTLIGHT Listing $700
SOLD SOLD SOLD Limited to 25 total
Official 2024 Santa Fe Visitors Guide
AD SPECIFICATIONS
REQUIREMENTS CHECKLIST
FILE FORMAT
PDF/X-1a format; crop marks.
RESOLUTION
300 DPI
FONTS
Outlined or embedded.
COLOR
Use only 4-color process (CMYK). No RGB files accepted.
SIZE
Design to specifications on the left.
BLEEDS
Keep critical images and elements within the Live Area specs.
DOUBLE PAGES
Build across two side-by-side pages.
NOTE:
1. Registration of hairline rules or type smaller than 10 point is not guaranteed.
AD DESIGN AND VERBIAGE TIPS
• Include a clear call-to-action
If possible, include a coupon, discount or special offer
Include an image—preferably a photo
Keep your message simple
Share what makes your business unique
Include the basics: website, phone number, address
2. Publisher accepts no responsibilty for errors on materials supplied by advertiser.
PRINT CIRCULATION: 225,000 copies
DISTRIBUTED: February 2024
SPACE DEADLINE: Fri, Oct. 13, 2023
MATERIALS DEADLINE: Fri, Nov. 24, 2023
PAYMENT DEADLINE: Fri, Dec. 1, 2023
AD SIZE WIDTH HEIGHT Double Page Bleed Trim Size 12.25” 12” 10.25” 10” Full Page Bleed Trim Size 6.25” 6” 10.25” 10” Half Page (V) 2.625” 9.5” Half Page (H) 5.5” 4.625” Quarter Page (V) 2.625” 4.625”
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Official 2024 Santa Fe Visitors Guide SPOTLIGHT LISTINGS VISUAL ARTS Daniel specializes in corporate events, weddings, reunions, and portraits, including families, graduation, pets and horses. With years of experience, he makes the session fun! Daniel is recommended by TOURISM Santa Fe and the Santa Fe Chamber of Commerce. Call/text today. Obscura Gallery represents the finest contributions to the history of photography through both contemporary and vintage works. In addition to our artist representation, we also offer guidance in the photography field including collection building, consulting, estate representation, appraisals, and consignments. Daniel Quat 282 Trades West Road, Studio H danielquatphoto.com 505.982.7474 Obscura Gallery 1405 Paseo de Peralta obscuragallery.net 505.577.6708 SPOTLIGHT SPOTLIGHT VISUAL ARTS In the Railyard, explore Vladem Contemporary a second location for the New Mexico Museum of Art scheduled to open in 2023, SITE Santa Fe, a contemporary art space showcasing ever-changing installations by the emerging, influential artists, and El Museo Cultural de Santa Fe devoted to exhibits, activities, and events that celebrate and promote local culture and traditions. Just a five-minute drive from downtown, you’ll find the majestic Museum Hill with 360-degree views, boasting the Museum of Spanish Colonial Art the Museum of International Folk Art the Museum of Indian Arts & Culture and the Wheelwright Museum of the American Indian. That’s a lot to absorb, but you can fortify yourself with lunch at the Museum Hill Cafe and relax outside amid the sculptures and flora at nearby Santa Fe Botanical Garden Immersive Art The OG Meow Wolf is right here in The City Different’s innovative Siler Rufina Nexus neighborhood, thanks to early confidence in the nimble arts collective from Game of Thrones’ creator George R.R. Martin. Absolutely experience Meow Wolf’s House of Eternal Return, an interactive 70+-room journey to discover what happened to the Selig-Pastore family. And another Martin passion project is the newer, but just as popular Sky Railway an imaginative adventure train offering curated theatrical, playful, environmental, astronomic experiences on rails. Sky Railway Santa Fe Botanical Garden Museum Hill santafe.org | 43 More than 1,000,000 readers each year see the Official Santa Fe Visitors Guide Make sure they know about your business! LISTING OPTIONS COST SPOTLIGHT Listing Listing of 40 words with logo, and digital ad link to your website $700 SPOTLIGHT LISTING SUBMITTAL FORM
complete exactly as you would like your information to appear in the Official 2024 Santa Fe Visitors Guide. Name of Business: _______________________________ Address: ____________________________________ City: __________________ State: ______ Zip: _______ Phone: _____________________________________ Website URL: _________________________________ General Description (40 words or fewer): Logo in Illustrator or a high-resolution (300 DPI) JPEG, TIFF, or PDF. EMAIL COMPLETED FORM TO: VisitorsGuideSales@santafe.org
Please
Official 2024 Santa Fe Visitors Guide
ADVERTISING CONTRACT
ADVERTISER INFORMATION
Please sign, date, and email this contract or direct billing questions to: VisitorsGuideSales@santafe.org
Business Name: _____________________________________________________
Contact Name: _____________________________________________________
Billing Address: _____________________________________________________
City: _________________________ State: __________ Zip: ________________
Phone: ________________________ Email: _____________________________
VISITORS GUIDE ADVERTISEMENT INFORMATION
Check selection(s) to reserve space:
* DOUBLE Page Spread $9,500
* FULL Page $6,000
HALF Page $4,000
QUARTER Page $2,750
SPOTLIGHT Listing $700
PREMIUM Options
* INSIDE Front Cover (full) $7,000
* INSIDE Back Cover (full) $7,500
* OUTSIDE Back Cover (full) $10,000
* PAGE #1 (full) $6,500
Below Mayor’s Letter (half) $4,500
* includes a FREE Santafe.org Featured Listing for one year ($1,200 value).
INVOICING INFORMATION
Total Ad Cost: Full Page, Premium, and Double Page advertisers can pay 50% of contract total by check or credit card authorization upon contract signing.
Payment in full must be received by Dec 1, 2023 or a 10% late charge will be added.
Email for Invoice:
Note: Your credit card will be charged according to your selection.
100% now
50% now*; charge balance (50%) by Fri, Dec 1, 2023
*Available for Full Page, Premium, and Double Page options only
100% by Fri, Dec 1, 2023 (or 10% late charge added)
Note: This contract serves as an agreement between your business and TOURISM Santa Fe (TSF). Publisher reserves the right to refuse any ad. Ads that resemble editorial will be marked “Advertisement.” Descriptive listings will be edited by TSF for content, consistency, and length. Contract and ad materials must be received in their proper format by date specified by TSF. Invoices remaining unpaid past 60 days may prevent advertiser from participating in other TSF opportunities. TSF reserves the right to perform digital research testing in order to continually improve the online visitor experience and advertiser performance results.
Authorized Signature: Date:
CREDIT CARD INFORMATION
Credit card: Visa MC
Card #: __________________________
Expiration date: _________ CSV #: _______
Amount paid: __________
Name on card: ______________________
Billing address: ______________________ ______________________________
ZIP code: _________