2021 Santa Fe Visitors Guide Media Kit

OFFICIAL SANTA FE VISITORS GUIDE

2021 MEDIA KIT

Official 2021 Santa Fe Visitors Guide

KEY REASONS to promote your business in the City of Santa Fe’s Official 2021 Santa Fe Visitors Guide • 71% (1.3 million total visitors) of all Santa Fe bound visitors used the Official Santa Fe Visitors Guide for their travel plans • Digital audience continues to grow by approx. 25% each year • 80% plan on visiting art galleries, 93% plan to shop, 95% will dine out, 51% will take a trip to Taos • Nearly 100% will need a place to stay • More than 80% use the printed Official Santa Fe Visitors Guide as a trip planning resource • 90% ultimately decided to visit the destination because of the Official Santa Fe Visitors Guide • Nearly 70% noted that Official Santa Fe Visitors Guide advertisements influenced their decisions

More than 1,000,000 Readers will see the Official 2021 Santa Fe Visitors Guide Make sure they know all about you!

DEADLINES November 13, 2020: Space reservation deadline November 27, 2020: Materials deadline

TARGETED DISTRIBUTION • Mailed free to people requesting via SantaFe.org • Placed in Visitor Information Centers, CVBs, and Chambers of Commerce throughout the state • Sent directly to doctors’ offices nationwide, select trade-shows, and hotels throughout the state • Sent to AAA offices in key target markets of Dallas, Houston, West TX, Phoenix, Los Angeles, San Francisco, Denver, Colorado Springs • Over 50% of produced guides are distributed in the regional drive market through Certified Folder • Additional promotion via social media, online app for tablet devices, free digital downloads, and Tourism Santa Fe’s E-Newsletter • Distribution at both Albuquerque Sunport and Santa Fe Regional Airport

INTEGRATED MEDIA Promoting your business in the Official 2021 Santa Fe Visitors Guide and website is your best opportunity to attract tourist dollars to your business.

Your print ad gets you exposure in both the print and digital versions of the Official 2021 Santa Fe Visitors Guide.

Official 2021 Santa Fe Visitors Guide RATE CARD PREMIUM: Inside Front Cover (full page bleed) PREMIUM: Inside Back Cover (full page bleed) PREMIUM: Outside Back Cover (full page bleed) PREMIUM: Page #1 (full page bleed) PREMIUM: Under Mayor’s Letter (1/2 horizontal; only 1 available)

$10,000

Full Page Bleed

$5,000

Half Page (vertical and horizontal)

$3,500

One-Third Page (vertical)

$3,000

Quarter Page (vertical)

$2,500

$6,600

$6,600

$5,500

$4,000

FEATURED Business Listing Standard Business Listing

$850 $350

All rates are net. One-half payment is due with ad placement.

Balance is due no later than November 1, 2020. Your promotional message or ad will be pulled if payment is not received by November 13, 2020.

Any other charges, including advertising production and taxes, will be billed and are due upon publication.

TO ADVERTISE, CONTACT: VisitorsGuideSales@santafe.org

DEADLINES November 13, 2020: Space reservation deadline

November 27, 2020: Materials deadline

Official 2021 Santa Fe Visitors Guide

AD SPECIFICATIONS Trim Size of publication is 5.375” w x 8.375” h

AD SIZE

WIDTH

HEIGHT

Full Page Trim Size

5.625” 5.375”

8.625” 8.375”

Half Page (v)

2.1”

7.375”

Half Page (h)

4.375”

3.6”

Quarter Page (v)

2.1”

3.6”

One-Third Page (v)

1.5”

7.375”

AD REQUIREMENT CHECKLIST FILE FORMAT: Your file should be PDF/X-1a format.

Crop marks must be included.

RESOLUTION: Your file should be high resolution at 300dpi.

FONTS: All fonts should be outlined or embedded.

COLOR: Use only 4-color process (CMYK).

No RGB files will be accepted.

SIZE: Make sure that the size of your ad exactly matches the corresponding specifications to the left.

BLEEDS: Build all full page bleed ads to the bleed specs listed to the left, and keep all images and elements that you do not want cut off within the live area specs.

AD DESIGN AND VERBIAGE TIPS • Include a clear call-to-action • If possible, include a coupon, discount or special offer • Include an image — preferably a photo • Keep your message simple • Share what makes your business unique • Include the basics: website, phone number, address

TAKE NOTE: Registration of hairline rules or type smaller than 10pt. cannot be guaranteed. Publisher accepts no responsibility for errors on materials supplied by advertiser.

PRINT CIRCULATION: 250,000 copies DISTRIBUTED: January 2021 SPACE DEADLINE: November 13, 2020 MATERIALS DEADLINE: November 27, 2020

Official 2021 Santa Fe Visitors Guide

BUSINESS LISTINGS Restaurants

SPECIAL ADVERTISING SECTION

The Artesian Restaurant

Ojo Caliente Mineral Springs Resort & Spa 50 Los Banos Drive, Ojo Caliente 888-939-0007, ojospa.com One hour north of Santa Fe you’ll find Ojo’s secluded oasis. Our chef blends local flavors with farmfresh ingredients from our on-site farm to create a delightful menu of Southwestern favorites and global cuisine. Lighter fare is available in the Wine Bar + Lounge. Open 7 days a week.

Blue Heron Restaurant

326 S. Guadalupe Street, 505-982-9170 cafesonder.com Food prepared simply, letting local ingredients speak for themselves.

Steps from the year-round Farmers Market, we strive to establish relationships with local ranchers, farmers, and foragers. We are committed to crafting a menu of locally driven modern comfort food.

El Mesón Restaurant & ¡Chispa!

Tapas Bar

213 Washington Avenue, 505-983-6756 elmeson-santafe.com The soul of Spain in downtown Santa Fe. Offers classical Spanish cuisine, including tapas, paella and exquisite wines. Full bar and live entertainment. Open Tuesday–Saturday 5–10 PM .

Reservations recommended. Handicap access.

Sunrise Springs Spa Resort 242 Los Pinos Road, 877-977-8212 sunrisesprings.com Located 20 minutes north of the Santa Fe Plaza you’ll find this tranquil oasis. Our Chef sources vibrant local, farmfresh ingredients for New American menus.

Open seven days a week for lunch, dinner and Sunday brunch.

Bumble Bee’s Baja Grill

Cafe Sonder

izanami

Santa Fe’s ONLY Downtown Drive-thru!

301 Jefferson, 505-820-2862 bumblebeesbajagrill.com Santa Fe’s freshest fast food!

Serving authentic FRESH, BAJASTYLE, GOURMET MEXICAN FOOD including burritos, tacos, fresh salads, burgers, hot dogs, shakes and fries. We’re famous for our fish tacos! We use organic beef and natural chicken. Plus an extensive selection of vegetarian, vegan, paleo and gluten free entrées. Beer and wine served.

at Ten Thousand Waves Spa & Resort 21 Ten Thousand Waves Way 505-982-9304, izanamisantafe.com Elegant Japanese bar food in a spectacular mountain setting.

Serving small plates, including charcoal-grilled specialities—wagyu beef, amazing fish, housemade pickles, salads, many vegan and glutenfree options. The best sake list within a thousand miles. Patio overlooking the valley in nice weather. A perfect beginning or end to your spa visit. Wednesday–Monday 11:30 AM–10:00 PM, Tuesday 5:00 PM–10:00 PM.

La Choza

905 Alarid Street, 505-982-0909 lachozasf.com La Choza is celebrated for its traditional New Mexican cuisine, blue corn specialties, red and green chiles, spicy fish tacos, green-chile clam chowder, refreshing margaritas, friendly service and colorful ambience. La Choza has been owned and operated by a local family since 1983. Lunch Monday–Saturday 11 AM –2:30 PM , dinner 5–9 PM .

Plaza Cafe Downtown

54 Lincoln Avenue, 505-982-1664 thefamousplazacafe.com Located on the historic Santa Fe Plaza you won’t find a better view or atmosphere while you enjoy an authentic New Mexican experience. A favorite among locals and travelers alike, everyone finds what they are looking for at the Plaza.

Rancho de Chimayó

300 Juan Medina Rd. in Chimayó 505-984-2100 ranchodechimayo.com Winner of the 2016 James Beard Foundation America’s Classics Award! Rancho de Chimayó— Celebrating more than 55 Years!

A New Mexico treasure and “A Timeless Tradition,” serving world-class, authentic New Mexican cuisine from recipes passed down for generations since 1965. Try our Carne Adovada—a Rancho specialty.

OPEN daily from 11:30 AM to 8:30 PM , CLOSED Mondays except for Balloon Fiesta and Christmas. Breakfast served weekends. Shop our online store.

The Shed

113 1/2 E Palace Avenue, 505-982-9030 sfshed.com Located 1/2 a block from the Plaza in an historic adobe hacienda dating back to 1692, The Shed is a dining tradition for locals and visitors alike. Family owned and operated since 1953, The Shed is world-renowned for its Red Chile, traditional New Mexican dishes—Blue Corn Enchiladas, Green Chile Stew—and its creative staples—French Garlic Bread, Mushroom Soup, Fresh Lemon Soufflé, Mocha Cake and...of course, Margaritas! 2003 James Beard Award Winner. Monday–Saturday 11 AM –2:30 PM , 5–9 PM .

The Santa Fe Margarita Trail

TOURISM SANTA FE

Scan Image &

40

SantaFe.org

Jimmy Buffett probably wasn't singing about Santa Fe in “Margaritaville,” but with the Santa Fe Margarita Trail, The City Different has its own celebration of that famous, kicky cocktail. Enjoy the Margarita Trail whether you are in Santa Fe for a weekend or are lucky enough to visit regularly. Purchase a paper Passport for just $3 at any of the three TOURISM Santa Fe Visitor Centers; buy directly from one of the 45+ participating bars and restaurants; or simply download the new Margarita Trail Passport app ($3) from the Apple App Store or Google Play. The app's interactive map lists the Trail locations closest to you. Each location proudly boasts its own unique Santa Fe ambience and a killer signature margarita recipe.

Present your Passport or app for a $1 discount on the signature margarita offered at each site and rate each margarita with the new five-star rating system. You’ll earn a stamp at each location for trying their signature margarita—but before you get too carried away, there’s a limit of two stamps per day! Passport stamps also make you eligible to earn prizes, such as a commemorative t-shirt, membership in the Margarita Society and a signed copy of The Great Margarita Book. Finish the entire trail (we dare you!) and earn a Margarita Bartender Kit. Redeem prizes at the Downtown Visitor Center located in the Plaza Galeria. To learn more about the Margarita Trail visit SantaFeMargaritaTrail.org.

More than 1,000,000 Readers will see the Official 2021 Santa Fe Visitors Guide Make sure they know all about you!

LISTING OPTIONS

FEATURED Business Listing Listing of 40 words w/ logo, and digital ad link to your website

Standard Business Listing Listing of 40 words

COST $850 $350

BUSINESS LISTING SUBMITTAL FORM Please complete exactly as you would like your information to appear in the Official 2021 Santa Fe Visitors Guide.

Name of Business: _______________________________ Address: ____________________________________ City: __________________ State: ______ Zip: _______ Phone: _____________________________________ Website URL: _________________________________ General Description (40 words or less):

EMAIL COMPLETED FORM TO: VisitorsGuideSales@santafe.org

Logos must be Illustrator or high-res, 300 dpi JPEG, TIFF, or PDF files.

Official 2021 Santa Fe Visitors Guide ADVERTISING CONTRACT ADVERTISER INFORMATION Please sign, date and email this contract or direct billing questions to: VisitorsGuideSales@santafe.org Business Name: _____________________________________________________ Contact Name: _____________________________________________________ Billing Address: _____________________________________________________ City: _________________________ State: __________

Zip: ________________

Phone: __________________________________________________________ Email: __________________________________________________________

VISITORS GUIDE ADVERTISEMENT INFORMATION Check selection(s) to reserve space:

PREMIUM Options:

FULL Page $5,000.00

INSIDE Front Cover

$6,600.00

HALF Page $3,500.00

INSIDE Back Cover

$6,600.00

ONE-THIRD Page

$3,000.00

OUTSIDE Back Cover

$10,000.00

QUARTER Page

$2,500.00

Page #1 $5,500.00

STANDARD Listing

$350.00

Below Mayor’s Letter

$4,000.00

FEATURED Listing

$850.00

A limited number of premium positions are available starting at $4,000. Ask your Sales Executive for details.

Publisher has final approval of ALL advertising.

CREDIT CARD INFORMATION

Total Ad Cost: _________________________

Expiration date: _____________________

50% of contract total is due by check or credit card authorization upon Contract signing. The balance due will be billed upon publication delivery. Terms for balance due invoice are Net-30. Note: Your credit card will be charged according to your selection below.

Three-digit security code: ________________

Credit card:

Visa

MC

Card #: __________________________

Name on Card: ______________________ Billing address: ______________________ ______________________________

100% now 50% now, charge balance (50%) upon delivery 50% now, invoice balance (50%) upon delivery Payment Plan (Ask your Sales Executive for details)

INVOICING INFORMATION Check to have your invoive emailed to you Email: __________________________

Authorized Signature: __________________ Date: __________________________ Note: This contract serves as an agreement between your business and the TOURISM Santa Fe (TSF). Publisher reserves the right to refuse any ad. Ads that resemble editorial will be marked “Advertisement.” Descriptive listings will be edited by the TSF for content, consistency and length. Contract and ad materials must be received in their proper format by date specified by TSF. Invoices remaining unpaid past 60 days may prevent advertiser from participating in other TSF opportunities. TSF reserves the right to perform digital research testing in order to continually improve the online visitor experience and advertiser performance results.