Our Strategic DirectionTowards 2027

• To support destination managers by providing opportunities for networking and shared learning, along with continuous professional development

• Maintain a clear strategy to support membership growth and ensure financial stability.

• Make the case for destination management and for sustainable resources to support it.

• Improve the knowledge and skills of destination professionals.

• Work collaboratively with other bodies that have a role to play in destination management and marketing.

• Work with educational establishments to ensure that the next generation of destination managers have the skills abs knowledge necessary to lead the profession in the future.