MCCVB hosted four journalists from direct fly regions – Seattle, Denver, Phoenix and Dallas – including Jessica Hughes from Denver 303 Magazine, Jasmin Thankachen from Seattle’s Child, Pam LeBlanc from Austin Travels and Michelle Glicksman from City Lifestyle Magazine. The journalists stayed at Hyatt Regency, and enjoyed activities like the Monterey Bay Aquarium, hiking with Big Sur Guides and Hiking, horseback riding at Pebble Beach Equestrian Center, kayaking with Adventures by the Sea and an e-bike tour of Albatross Ridge Winery with Mad Dogs & Englishmen. The group dined at Coast Big Sur, Sea Root, Woody’s at the Airport, Alvarado Street Brewery, Pangaea Grill and Lucia at Bernardus Lodge.
EARNED MEDIA PLACEMENTS This trip produced a total of five media placements in publications directly in the fly regions of Seattle and Denver, and Dallas’s feeder market of Austin. Publications included Denver’s 303 Magazine, Seattle’s Child, Fox 7 Austin and Austin Travels. Combined Impressions Garnered: 1,223,314 Average Media Quality Score: 19.5