Databank | Country Presentation - UK

United Kingdom Inbound Tourism to Malta Year 2021

Malta Tourism Authority Research Unit

Overnight Trips - Timeseries UNITED KINGDOM

2018

2019

2020

2021

Total International Outbound Trips

83.1 million

83.3 million

21.7 million

43.5 million

International Outbound Trips by Air

71.3 million

73.4 million

18.6 million

37.6 million

Total Inbound Trips: United Kingdom to Malta

640,570

649,624

135,944

214,267

United Kingdom’s Share of Total Inbound Trips to Malta

24.6%

23.6%

20.6%

22.1%

Malta’s Share of International Outbound Trips by Air

0.9%

0.9%

0.7%

0.6%

Sources: Global Data, NSO

2

Inbound Tourists Inbound Tourists - January to December 700,000

640,570 600,000

559,988

649,624

560,892

500,000

400,000

300,000

214,267 200,000

135,944 100,000

0

2016

2017

2018

2019

2020

2021

Source: NSO 3

Tourist Guest Nights Guest Nights - January to December 2021

5,000,000 4,500,000

4,611,840

4,499,759 4,262,304

Average Length of Stay:

4,439,274

8.1 Nights

4,000,000 3,500,000 3,000,000 2,500,000 2,000,000

1,730,720

1,500,000

1,036,765 1,000,000 500,000 0

2016

2017

2018

2019

2020

2021

Source: NSO 4

Tourist Expenditure Expenditure in € 000s - January to December 600,000

2021 517,306

500,000

485,142

Average Expenditure Per Capita: €1,031

514,388

473,065

Average Expenditure Per Night: €128

400,000

300,000

220,879 200,000

92,239

100,000

0

2016

2017

2018

2019

2020

2021

Source: NSO 5

Seasonality

Spring

Summer

Autumn

Winter

2018

29.9%

32.4%

22.0%

15.7%

2019

28.8%

32.3%

23.3%

15.6%

2020

0.0%

28.2%

7.0%

64.8%

2021

1.9%

55.5%

41.9%

0.6%

Source: NSO 6

Purpose of Visit

Holiday

Business

VFR

Other

2018

85.3%

4.1%

9.1%

1.4%

2019

85.5%

4.2%

9.1%

1.2%

2020

80.5%

5.1%

12.2%

2.2%

2021

88.2%

2.7%

8.2%

0.8%

Source: NSO 7

Age of Inbound Tourists Age 45.0% 39.2%

39.1%

40.0%

37.2%

35.0%

33.3%

31.5%

30.0%

30.0%

35.9%

35.7%

25.0% 18.3%

20.0% 15.0%

17.0%

16.3%

14.7%

14.3%

12.6%

12.9%

12.1%

10.0% 5.0% 0.0%

2018

2019

2020 0-24

25-44

45-64

2021

65+

Source: NSO 8

Malta Tourism Authority Research Unit Databank available on www.mta.com.mt