Infographics | France Market Profile 2020

FRANCE Market Profile 2020

No. 4 Rank 10.7% Market Share

Inbound Tourists • 2010: 86,516 • 2019: 239,140 • 2020: 70,875

Seasonality

39.9%

Air Connectivity

Top Airlines

• Air Malta • Ryanair

Top Airports

• Paris - Charles De Gaulle • Paris - Orly • Marseille Provence • Lyon Saint-Exupery • Toulouse Blagnac • Nantes Atlantique

0.0%

41.5%

18.6%

Bed Nights Total Nights

Average Length of Stay

1,768,292 7.5 Nights 669,289

528,201

2010

2019

2020

Expenditure Total Expenditure

Expenditure per Capita

192,285,000

€ 727

74,942,000 51,536,000

2010

2019

2020

Socio-Demographic Profile Age Groups Region of Residence 5.1% 31.4%

23%

12.4% Bassin Parisienne

6.4% Nord

60.9% Tertiary Level

0 - 24 years 25 - 44 years 45 - 64 years 65+ years

16.7% Vocational Training 12.7% Post-secondary Level

40.4% 19.1% Region Parisienne 8.0% Est

11.5% Ouest

Average Age: 47 years

Occupation

11.1% Mediterranee

Living Arrangements 46.7% With Spouse/Partner

15.6% Centre-Est

15.9% Sud-Ouest

Level of Education

24.0% With Spouse/Partner and Children 16.5% On their own 57.2% Employed Full-time

6.6% With Children

18.7% Retired

5.4% With Parents

12.0% Self-employed

0.9% With Relatives/ Friends/ Room Mates

Digital Media Usage Regular

Travel Purposes

2.

3.

1.

4.

5.

3.

2.

1.

4.

85.3%

91.4% 6.

5.

6.

76.8%

of tourists shared their experience in Malta on social media during stay.

Travel Motivations Sun & Culture

42.1%

Sun

Culture

20.0%

11.0%

Special Occasion

Visiting Friends & Relatives

Business

Scuba Diving

5.7%

5.0%

4.5%

4.5%

Wellness

TEFL

Marriage/Honeymoon

Other Sports

1.5%

0.9%

Text

3.6%

2.5%

Destination Choice Influencers Communication Channels

53.7% Digital Media

Other Factors

32.2% Recommendation by Friends/Relatives

68.7% New Destination

51.9% Cost/ Value for Money

Text

16.7% Tour Operator brochure/website

8.1% TV

12.2% Travel Guide book

10.7% Recommendation by travel agent

6.0% Newspaper/ Magazine Advert/ Article

32.8% Good flight connections

23.0% English Spoken Widely

12.2% Previous Visit

11.9% Maltese Hospitality

Type of Booking Trip Bookings Made With

Package Bookings

53.5 % 28.6 %

Non-Package Bookings

56.1 %

53.5 %

42.3 %

31.1 % 4.9 %

Tour Operator/ Directly with Exclusively Travel Agency Suppliers Internet-Based Travel Operator

63.7 %

Tour Operator/ Directly with Exclusively Travel Agency Suppliers Internet-Based Travel Operator

5.1 % Tour Operator/ Directly with Exclusively Travel Agency Suppliers Internet-Based Travel Operator

Package Non-Package

5.9%

Both 44.2% 49.8%

78.3%

Completed Trip Bookings Online

Type of Trip

1st Time vs Repeat Tourists

7.6% 0.9%

Malta Only Gozo/ Comino Only Both

86.6% First Time

91.5%

13.4% Repeat

Travelling Party

9.3% Alone

52.0% Spouse/Partner

26.1% Family

9.0% Friends

3.0% Organised Group

Type of Accommodation Used Malta & Gozo

45.1% of French tourists spending nights in Malta & Gozo stayed in 4* hotels.

15.2% of French tourists spending nights in Malta & Gozo stayed in 3* hotels.

10.1% of French tourists spending nights in Malta & Gozo stayed in 5* hotels.

18.3% of French tourists spending nights in Malta & Gozo opted for self-catering apartment/ farmhouse/ villa.

4.3% of French tourists spending nights in Malta & Gozo opted for guesthouse/ hostel.

4.3% of French tourists spending nights in Malta & Gozo opted for friends'/ relatives house/ own private residence.

Activities Engaged In Cultural

Outdoor

Recreational 69.6% Dine at restaurants

82.4% Visit Historical Buildings

59.4% Leisure Boat trip/ tour

71.0% Visit Churches

52.8% Swimming/ Sunbathing

47.2% Shopping

45.7% Visit temples/ archeological sites

40.0% Trekking/ Hiking

23.6% Spa/ Wellness

37.0% Visit Museums

8.7% Scuba Diving

10.4% Visit arts/ craft sites

Tourists' Expectations of Malta Exceeded

Met

Not Met

25.2%

67.2%

7.6%

95.4%

Would recommend the Maltese Islands to their friends/ relatives

Sources: NSO & MTA Traveller Survey Compiled by MTA Research Unit