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VLB Insights July 2nd

Page 1

Bi weekl yI nsi ght s Execut i veSummar y

LagunaBeachHot el s J une8-21,2025

Occupancy

ADR

Oper at i ng Hot elRooms

75. 5%

$527

1, 231

Cl osedHot el s

$670

$665

$535

$465

$471

$477

$553

$636

$573

$509

Sat06/ 21

Fr i06/ 20

Thu06/ 19

Wed06/ 18

Tue06/ 17

Mon06/ 16

Sun06/ 15

Sat06/ 14

Fr i06/ 13

$395 Wed06/ 11

+182RoomsYOY

-CoastI nn Thu06/ 12

$406 Tue06/ 10

$447 Mon06/ 9

Sun06/ 8

Sat06/ 21

Fr i06/ 20

91% 90% 94%

Thu06/ 19

Wed06/ 18

75% 77%

Tue06/ 17

68%

Mon06/ 16

76%

Sun06/ 15

84%

Sat06/ 14

76%

Fr i06/ 13

Thu06/ 12

62% 68%

Wed06/ 11

Tue06/ 10

Mon06/ 9

Sun06/ 8

71% 75% 78%

+6. 0% YOY

$493

+7. 3% YOY

-Hot elLagunaResor t

▇Cur r ent ▇Samet i mel ast year

Sour ce:STR

J ohnWayneAi r por t( SNA) Mar ch2025

Lei sur e& hospi t al i t yj obsi nOr angeCount y. Dat aasofQ42024.

Sour ce:Bur eauofLaborSt at i st i cs

Asof6/ 15/ 2025

Unempl oymentr at ef orper sonsr esi di ngi n Or angeCount y. Dat aasofApr i l2025.

▇Domest i c ▇I nt er nat i onal

Sour ce:J ohnWayneAi r por t

Power edby

▇Cur r entYear ▇LastYear

Dec

Nov

Oct

Sep

Aug

J ul

800K J un

+0. 3% pptYOY

May

3. 7% YOY

J an

+1. 4% YOY

3. 7%

928. 7K

Apr

233. 8K

Unempl oymentRat e

Mar

Lei sur e& Hospi t al i t yJ obs

900K

Feb

Passenger s

Passenger sbyMont h

Or angeCount y,CA Empl oyment


Hot elOut l ook Pr el i mi nar yJ une2025

Pr el i mi nar yJ une2025Hot elPer f or mance Ci t yofLagunaBeach,CA Occupancy

ADR

RevPAR

Suppl y

Demand

Revenue

71. 5%

$516

$369

51. 7K

37. 0K

$19. 1M

+2. 1%

+1. 0%

+3. 1%

26. 0%

24. 5%

23. 7%

DemandDai l yTr end 1200 1. 1K 1. 0K 927

898

958

934

Demand

621

927

764

737

949

837

833

825 714

12. 3K

1. 0K

1000

800

1. 2K 1. 1K

762 706

6. 2K

633

600

0

Weekend

200

Weekday

400

15

6

6/ 1/ 2025 6/ 2/ 2025 6/ 3/ 2025 6/ 4/ 2025 6/ 5/ 2025 6/ 6/ 2025 6/ 7/ 2025 6/ 8/ 2025 6/ 9/ 2025 6/ 10/ 20. .6/ 11/ 20. .6/ 12/ 20. .6/ 13/ 20. .6/ 14/ 20. .6/ 15/ 20. .6/ 16/ 20. .6/ 17/ 20. .6/ 18/ 20. .6/ 19/ 20. .6/ 20/ 20. .6/ 21/ 20. . Sun

Mon

Tue

Wed

Thu

Fr i

Sat

Sun

Mon

Tue

Wed

Thu

Fr i

Sat

Sun

Mon

Tue

Wed

Thu

Fr i

Sat

DayCount

Not e:I ncl udesdai l ydat at hr ough6/ 21/ 2025 Sour ce:STR

Power edby


Hot elCompet i t i vePer f or mance

May

Apr

Mar

Mont hl yPer f or mancebyMar ket

Cal endarYear t oDat ePer f or mance

OCC

% CHG

ADR

% CHG

RevPAR

% CHG

Ci t yofLagunaBeac. .

68. 7%

+0. 1%

$414

4. 6%

$284

4. 5%

DanaPoi nt ,CA+

57. 3%

4. 0%

$358

10. 8%

$205

14. 4%

Hunt i ngt onBeach,CA

71. 8%

1. 5%

$239

5. 8%

$171

7. 2%

LaJ ol l a,CA

73. 2%

+2. 3%

$275

3. 4%

$201

1. 1%

Newpor tBeach,CA

71. 0%

+5. 5%

$329

0. 6%

$234

+4. 8%

Pal m Spr i ngs,CA

76. 5%

1. 3%

$306

+0. 6%

$234

0. 7%

Sant aBar bar a,CA

65. 9%

4. 3%

$237

+2. 5%

$156

2. 0%

Sant aMoni ca,CA

73. 3%

8. 3%

$356

+0. 4%

$261

7. 9%

Ci t yofLagunaBeac. .

62. 8%

0. 2%

$438

+1. 3%

$275

+1. 1%

DanaPoi nt ,CA+

58. 3%

7. 7%

$383

3. 4%

$223

10. 9%

Hunt i ngt onBeach,CA

70. 8%

+3. 4%

$244

0. 7%

$173

+2. 7%

LaJ ol l a,CA

72. 3%

1. 0%

$274

4. 6%

$198

5. 5%

Newpor tBeach,CA

68. 6%

+6. 0%

$327

+2. 1%

$224

+8. 2%

Pal m Spr i ngs,CA

74. 7%

+5. 7%

$332

+10. 6%

$248

+17. 0%

Sant aBar bar a,CA

71. 3%

+0. 4%

$263

+0. 1%

$187

+0. 5%

Sant aMoni ca,CA

74. 6%

+0. 0%

$353

+0. 2%

$263

+0. 3%

Newpor tBeach,CA

Ci t yofLagunaBeac. .

68. 4%

+7. 0%

$449

2. 2%

$307

+4. 6%

DanaPoi nt ,CA+

60. 5%

6. 1%

$393

1. 7%

$238

7. 7%

Hunt i ngt onBeach,CA

74. 6%

+2. 5%

$258

1. 7%

$192

+0. 8%

LaJ ol l a,CA

73. 7%

+2. 1%

$281

1. 2%

$207

+0. 8%

Newpor tBeach,CA

68. 9%

+3. 1%

$339

+1. 3%

$234

+4. 5%

Pal m Spr i ngs,CA

61. 5%

0. 3%

$214

+1. 2%

$132

+0. 9%

Sant aBar bar a,CA

70. 8%

+2. 1%

$287

+4. 1%

$203

+6. 3%

Sant aMoni ca,CA

75. 7%

1. 9%

$358

+0. 1%

$271

1. 8%

Sour ce:STR

Per f or mancebyMar ket Occupancy

ADR

LaJ ol l a,CA

71. 4%

Ci t yofLagunaBeach,CA

Sant aMoni ca,CA

71. 1%

DanaPoi nt ,CA+

Pal m Spr i ngs,CA

70. 1%

Hunt i ngt onBeach,CA

RevPAR $435

Ci t yofLagunaBeach,CA

$279

$367

Sant aMoni ca,CA

$252

Sant aMoni ca,CA

$355

Newpor tBeach,CA

$223

69. 0%

Newpor tBeach,CA

$329

DanaPoi nt ,CA+

$201

Newpor tBeach,CA

67. 8%

LaJ ol l a,CA

$277

LaJ ol l a,CA

$198

Sant aBar bar a,CA

66. 8%

Pal m Spr i ngs,CA

$270

Pal m Spr i ngs,CA

$189

Ci t yofLagunaBeach,CA

64. 2%

Sant aBar bar a,CA

$249

Hunt i ngt onBeach,CA

$167

DanaPoi nt ,CA+

54. 8%

Hunt i ngt onBeach,CA

$242

Sant aBar bar a,CA

$166

% Changevs.Pr evi ousYear Occupancy% Change

ADR % Change

RevPAR % Change

+6. 6% Ci t yofLagunaBeach,CA

+6. 2% Ci t yofLagunaBeach,CA

+10. 4%

LaJ ol l a,CA

+4. 4%

Pal m Spr i ngs,CA

+4. 2%

Newpor tBeach,CA

+9. 8%

Ci t yofLagunaBeach,CA

+3. 9%

Sant aBar bar a,CA

+3. 9%

Pal m Spr i ngs,CA

+8. 0%

Pal m Spr i ngs,CA

+3. 7%

Newpor tBeach,CA

+3. 0%

Sant aBar bar a,CA

+6. 0%

Hunt i ngt onBeach,CA

+2. 2%

Sant aMoni ca,CA

LaJ ol l a,CA

+3. 9%

Sant aBar bar a,CA

+2. 0%

LaJ ol l a,CA

0. 6%

Hunt i ngt onBeach,CA

+0. 5%

+1. 4%

Sant aMoni ca,CA

4. 1%

Hunt i ngt onBeach,CA

1. 7%

Sant aMoni ca,CA

2. 7%

DanaPoi nt ,CA+

4. 1%

DanaPoi nt ,CA+

2. 2%

DanaPoi nt ,CA+

6. 2%

Power edby


Domest i cTr avelFor ecast RealDomest i cLei sur eTr avelSpendi ng

RealDomest i cBusi nessTr avelSpendi ng

For ecast edr ecover y,r el at i vet o2019( i ndex,2019=100) Spendi ng

% ChgSpendi ng

107

100

81

$852B

$870B

$888B

$921B

$905B

$322B

2020

2021

2022

2023

2024

2025

Lei sur evs.Busi nessTr avelVol ume

Ai r

120

60

102 89

104

106

111

113

94

$294B

$299B

2020

2021

2022

2023

2024

2025

2026

2027

2028

Gr oupvs.Tr ansi entTr avelSpendi ng For ecast edr ecover y,r el at i vet o2019( i ndex,2019=100) Gr oup

120

98

101

106

114

109

116

120

100

71

100 79

80

74

60

60

39

Tr ansi ent

88

80

54

40

2019

2028

Aut o

100

80

76

80

101

108

2027

For ecast edr ecover y,r el at i vet o2019( i ndex,2019=100)

Lei sur e

96

2026

Aut ovs.Ai rTr avelVol ume

For ecast edr ecover y,r el at i vet o2019( i ndex,2019=100)

100

$280B

$142B

$111B

Busi ness

$270B

$288B

$243B

$261B

44 34

$704B

2019

84

For ecastasofDecember2024 Sour ce:Tour i sm Economi csvi aU. S.Tr avelRecover yTr acker

2020

2028

2027

2026

2025

2024

2023

2022

2021

2020

2019

2028

2027

2026

2025

2024

2023

2022

0

2021

0 2020

0 2019

20

2019

26 20

93

95

40

40

20

86

91

52

42

40

83

89

2028

$853B

93

2027

$852B

91

2026

$896B

89

81

75

$864B

87

2025

105

103

101

2024

99

2023

99

99

33

2022

104

100

Spendi ng

2021

% ChgSpendi ng

For ecast edr ecover y,r el at i vet o2019( i ndex,2019=100)

Power edby


Hot elRevi ew Mont hl yPer f or mancebyMar ket

Cal endarYear t oDat ePer f or mance 2024

2025

Ci t yofLagunaBeach,CA

10. 4%

$432

+11. 6%

$229

0. 1%

61. 0%

+8. 4%

$459

+35. 8%

$280

+47. 2%

Ci t yofLagunaBeach,CA

59. 6%

+4. 2%

$412

+9. 7%

$246

+14. 3%

Ci t yofLagunaBeach,CA

68. 7%

+0. 1%

$414

4. 6%

$284

4. 5%

2024

Ci t yofLagunaBeach,CA

62. 8%

0. 2%

$438

+1. 3%

$275

2025

70%

Occupancy

Apr

J an

Ci t yofLagunaBeach,CA

Dec

53. 1%

Ci t yofLagunaBeach,CA

$400

Nov

% CHG

Oct

RevPAR

Dec

% CHG

Jan

ADR

Feb

% CHG

Mar

OCC

$500

Sep

LastSi xMont hs

Aug

+14. 5% YOY

J ul

+17. 2% YOY

$600

J un

+9. 5% YOY

Revenue $11. 7M

May

+4. 6% YOY

Demand 26. 1K

Apr

2. 2% YOY

Suppl y 38. 2K

Mar

RevPAR $306. 87

Feb

+7. 0% YOY

ADR $448. 81

Room Rat e

Occupancy 68. 4%

65%

DA e D ma Rnd 1 $1 45 3. 5 1K

60%

+1. 1%

+6 +5 . 2 . % 0%

Sour ce:STR

Power edby

Dec

Nov

Oct

Sep

Aug

+4. 6%

J ul

$307

J un

2. 2%

May

$449

Apr

+7. 0%

Mar

68. 4%

Feb

Ci t yofLagunaBeach,CA

J an

May

55%


Vi si tLagunaBeac hSpendi ngSummar y Per i od:May2025 Dat e May2025

Spendi ngvs.Avg.SpendperTr ansact i on Si zeofbubbl edenot esnumberoft r ansact i ons

$3. 6M

44. 7K

$81

78. 6K

$46

Car dSpend

Car dhol der s

Avg.Spendper Car dhol der

Tr ansact i ons

Avg.Spendper Tr ansact i on

14. 6% vs.Pr evi ousYear

3. 2% vs.Pr evi ousYear

11. 7% vs.Pr evi ousYear

4. 7% vs.Pr evi ousYear

10. 3% vs.Pr evi ousYear

TopOr i gi nDMAs

SpendShar ebyAge* *

Phoeni xPr escot t ,AZ

3. 2%

SanDi ego,CA

3. 0%

Chi cago,I L

1. 1% 1. 0%

Denver ,CO

0. 9%

Ot herCat gor i es AVe G Tr anspor t at i on $100

$200

$300

$400

$500

$600

$700

Aver agespendpert r ansact i on Lodgi ng*

25. 5%

100150k

13. 5%

200250k

$382

Ot herCat egor i es

42. 5%

25. 6%

$705

Tr anspor t at i on

17. 4% 150200k

65+ 0. 7%

Lodgi ng* Ret ai l

Spendi ngCat egor i es

13. 4%

11. 0%

5064

Sacr ament oSt ockt onModest o,CA

Sal tLakeCi t y,UT

3. 6%

50100k

4049

Pal m Spr i ngs,CA

AVG

<50k

1. 5% 1. 2%

$0. 5M

$0

1. 8%

Fr esnoVi sal i a,CA

$1. 0M

$0. 0M

SpendShar ebyI nc ome* *

2. 6% 3039

New Yor k,NY

Food& Bever age

Avg.SpendperTr ansact i on

2029

LasVegas,NV

Spend

$1. 5M

$221

Ret ai l

$68

Food& Bever age

$61

11. 7%

250k+

Sour ce:Tr ansUni on/ Commer ceSi gnal s;*Lodgi ngspendr epr esent si nmar ketspendonl y;**Sampl ewi t hunspeci f i edage/ i ncomeexcl uded

35. 8%

Avg.SpendperTr ansact i on


Domest i cVi si t orPr of i l e May2025Domest i cVi si t s

Domest i cVi si t orTr ends& Char act er i st i cs Over ni ghtTr i pShar ebyMont h

3. 4days

81. 9%

Avg.Lengt hofSt ay

45. 0%

Over ni ghtTr i pShar e

RepeatTr i pShar e

Over ni ghtTr i pShar e

2023

2024

2025

2022

90. 0%

80. 0%

LasVegasHender sonNor t h LasVegas,NV

4. 3% 4. 0%

SanFr anci scoOakl andFr emont ,CA

Col or ado

2. 5%

Dal l asFor t Wor t hAr l i ngt on,TX

2. 5%

Washi ngt on

2. 2%

New Yor kNewar kJ er sey Ci t y,NYNJ

2. 0%

7% Geor gi a 1.

Sacr ament oRosevi l l eFol som,CA

1. 9%

7% New Yor k 1.

Oxnar dThousand OaksVent ur a,CA

1. 6%

Sour ce:Azi r a( f or mer l yNear )& U. S.CensusBur eau

14%

Dec

Nov

Oct

Sep

Aug

J ul

J un

May

Apr

63% 18%

17% 10%

12%

100K -149K

3. 2%

15%

75K -100K

Fl or i da

16%

20%

13% 12% 13% 12%

Power edby

7%

8%

10% 11% 2+ r aces

4. 2%

25%

Ot her

Ut ah

5. 3%

Asi an

Phoeni xMesaChandl er ,AZ

Race

Bl ack

4. 9%

Age

Medi an:$97. 4K

Whi t e

Nevada

Househol dI ncome

6. 1%

65Y+

SanDi egoChul a Vi st aCar l sbad,CA

55Y-64Y

5. 4%

45Y-54Y

Texas

Shar eofTot al

35Y-44Y

Ri ver si deSan Ber nar di noOnt ar i o,CA

25Y-34Y

7. 6%

19Y24Y

7. 5%

Ar i zona

May2025Vi si t orOr i gi nDemogr aphi cs

<18Y

7. 8%

150K+

LosAngel esLong BeachAnahei m,CA

50K -75K

37. 3%

25K -49K

Cal i f or ni a

DMAs

<25K

St at es

Mar

J an

TopOr i gi nMar ket s

Feb

70. 0%


Domest i cVi si t or s St ar tDat e May01,2025

EndDat e May31,2025

Tr i pType Al l

Weekend/ WeekdayTr i ps Al l

Sampl eSi ze:2, 846

US Mai nl andOr i gi nHeatMap 3. 3days

81. 9%

48. 3%

AvgLengt hofSt ay

Over ni ght

Repeat

TopVi si t orOr i gi nSt at es

TopVi si t orOr i gi nDMAs

% shar eoft ot al

% shar eoft ot al

39. 5%

Cal i f or ni a Ar i zona

LosAngel es,CA

8. 6%

13. 8%

Phoeni x,AZ

7. 5% 6. 7% 6. 6%

Texas

5. 1%

SanFr anci scoOakl andSanJ ose,CA

Nevada

4. 8%

SanDi ego,CA

Ut ah

4. 2%

Fl or i da

3. 0%

Col or ado

2. 3%

Washi ngt on

2. 3%

LasVegas,NV

4. 3%

Sal tLakeCi t y,UT

4. 3%

Pal m Spr i ngs,CA

4. 0%

Sacr ament oSt ockt onModest o,CA

2. 7%

Dal l asFt .Wor t h,TX

2. 4%

Denver ,CO

2. 0%

New Yor k,NY

2. 0%

6% Geor gi a 1. 6% New Yor k 1.

©2025Mapbox©OpenSt r eet Map

Demogr aphi cEst i mat es Househol dI ncome

1. 8%

Di st anceShar e % shar eoft ot al

% shar eoft r i ps

32. 6%

Downt ownOut erLi mi t s Cent r alBeaches

17. 2% 16. 0%

Sout hLagunaDi st r i ct

13. 1%

HI PDi st r i ct

13. 0%

13%

10% 12%

7%

6. 4% 4. 0% 2. 7% 2. 2%

Sour ce:Azi r a( f or mer l yNear )& US CensusBur eau

14%

17% 15%

12%

7. 7%

LagunaCoastWi l der nessPar k Sur fandSandResor t

16%

12%

11. 8%

Pear lDi st r i ct Mont ageLagunaBeach

13%

21. 9%

Sout hofPear l 500+ mi l es 46. 7%

63%

25%

Nor t hLagunaBeach 250-499mi l es 20. 5%

Race 18%

TopPOI sVi si t ed Downt ownVi l l age

50-249mi l es 32. 8%

AgeGr oups

Medi an:$97. 6K

<25K 25K - 50K - 75K - 100K -150K+ 49K 75K 100K 149K

19Y 25Y- 35Y- 45Y- 55Y- 65Y+ 24Y 34Y 44Y 54Y 64Y

8%

11%

11%

Whi t e Bl ack Asi an Ot her 2+ r aces


J ohnWayneAi r por t( SNA) PassengerSummar y Enpl anedpassenger s Depl anedpassenger s

Tot alDomest i c Passenger s

Tot alI nt er nat i onal Passenger s

900, 610

28, 107

▼3. 8% YOY

▼9. 7% YOY

Tot alPassenger s

Tot alFl i ght s

▼3. 7% YOY

▼0. 2% YOY

928, 717

Met r i cType Tot alPassenger s

12Mont hTr end:Tot alPassenger s ( Endi ngMar ch2025)

950. 7K

Tot al Passenger s

49. 9%

50. 1%

928, 717 947. 7K

963. 5K

24, 880

941. 7K

930. 0K

970. 8K

928. 7K

883. 0K

879. 7K

813. 5K

783. 5K

Mar2025

Feb2025

J an2025

Dec2024

Nov2024

Oct2024

Sep2024

Aug2024

J ul2024

J un2024

May2024

Enpl aned vs.Depl aned Passenger s

Met r i c

Cur r ent Domest i c Passenger s

YOY Cur r ent YOY Cur r ent Domest i c I nt er nat i onalI nt er nat i onal Tot al Passenger s Passenger s Passenger s Passenger s

YOYTot al Passenger s

Depl aned passenger s

449, 385

▼3. 5% YOY

13, 887

▼7. 5% YOY

463, 272

▼3. 4% YOY

Enpl aned passenger s

451, 225

▼4. 1% YOY

14, 220

▼11. 8% YOY

465, 445

▼3. 9% YOY

Tot al Passenger s

900, 610

▼3. 8% YOY

28, 107

▼9. 7% YOY

928, 717

▼3. 7% YOY

Tot alpassenger s

Sour ce:J ohnWayneAi r por t( SNA)

Power edby:


I nt er nat i onalVi si t or s St ar tDat e J anuar y01,2025

EndDat e May31,2025

Sampl eSi ze:381

TopVi si t orOr i gi n % Shar eofTot al 100%

88. 9%

AvgLengt hofSt ay

Over ni ght

TopI nt er nat i onalMar ket s % Over ni ght

AvgLOS

Mexi co

84. 0%

4. 0days

Canada

87. 2%

5. 9days

Sout hKor ea

93. 0%

6. 2days

Br azi l

95. 8%

5. 9days

J apan

100. 0%

8. 0days

Uni t edKi ngdom

95. 2%

6. 5days

Tai wan

87. 5%

6. 9days

Phi l i ppi nes

100. 0%

4. 5days

I ndonesi a

80. 0%

5. 4days

Aust r al i a

88. 9%

5. 8days

Net her l ands

100. 0%

5. 7days

Fr ance

83. 3%

3. 6days

Ger many

100. 0%

5. 1days

SaudiAr abi a

100. 0%

7. 7days

Si ngapor e

100. 0%

7. 9days

I ndi a

100. 0%

7. 0days

I t al y

100. 0%

2. 3days

Nor way

100. 0%

9. 1days

Cost aRi ca

100. 0%

1. 2days

I r an

100. 0%

6. 2days

Swi t zer l and

100. 0%

1. 7days

Thai l and

100. 0%

4. 3days

Tur key

100. 0%

10. 9days

100. 0%

10. 4days

100. 0%

13. 8days

Sour ce:Azi r a( f or mer l yNear )

Swi t zer l and

Thai l and Net her l ands

95% % Over ni ght

5. 2days

SaudiAr abi a

Uni t edAr abEmi r at es

Vi etNam

Uni t edKi ngdom Sout hKor ea

90%

wan Canada Tai

85% Fr ance 80%

I ndonesi a 2. 0days

4. 0days

6. 0days

8. 0days

10. 0days

12. 0days

14. 0days

AvgLOS

TopPOI sVi si t ed % Shar eofVi si t or s

Downt ownVi l l age

27. 6%

Nor t hLagunaBeach

23. 2%

Downt ownOut erLi mi t s

20. 6%

Cent r alBeaches

19. 5%

Sout hLagunaDi st r i ct

15. 4%

HI PDi st r i ct

13. 3%

Sout hofPear l

13. 0%

LagunaCoastWi l der nessPar k

12. 0%

Pear lDi st r i ct

8. 3%

Downt ownPr omenade Mont ageLagunaBeach Hei sl erPar kandBeach

4. 9% 4. 2% 3. 6% 3. 4% 2. 3% 1. 8% 1. 6%


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