Visit Laguna Beach Dashboard 6/3

Bi weekl yI nsi ght s Execut i veSummar y

LagunaBeachHot el s May12-25,2024

ADR

65.

8%

$442 $408

Thu05/ 23

$655

$369

Wed05/ 22

Sat05/ 25

$344

Tue05/ 21

$577

$356

Mon05/ 20

Fr i05/ 24

$362

$418

Thu05/ 16

162RoomsYOY

Sun05/ 19

$377

Wed05/ 15

$535

$389

Tue05/ 14

Sat05/ 18

$370

Mon05/ 13

$525

$394

Sun05/ 12

78%

Sat05/ 25

Fr i05/ 24

Thu05/ 23

Wed05/ 22

Tue05/ 21

Mon05/ 20

63% 61% 66% 62% 64% 64%

Sun05/ 19

Fr i05/ 17

78% 79%

Sat05/ 18

Thu05/ 16

Wed05/ 15

65% 65% 67%

Tue05/ 14

Mon05/ 13

Sun05/ 12

58%

1, 152

2.

6% YOY

Fr i05/ 17

7.

3% YOY

49%

Oper at i ng Hot elRooms

Occupancy

Cl osedHot el s ___________

Coast Inn Hotel Laguna Rooms Under Renovation: Surf & Sand Resort Casa Loma Beach Hotel The Lodge

▇Cur r ent ▇Samet i mel ast year

Sour ce:STR

J ohnWayneAi r por t( SNA) Mar ch2024

Lei sur e& hospi t al i t yj obsi nOr angeCount y.

Dat aasofQ32023.

Sour ce:Bur eauofLaborSt at i st i cs

Asof5/ 26/ 2024

Unempl oymentr at ef orper sonsr esi di ngi n Or angeCount y. Dat aasofMar ch2024.

▇Domest i c ▇I nt er nat i onal

Sour ce:J ohnWayneAi r por t

Power edby

▇Cur r entYear ▇LastYear

Dec

Nov

Oct

Sep

J ul

Aug

+0.

6% pptYOY

J un

900K

May

3.

9%

3.

1% YOY

J an

+4.

4% YOY

964.

1K

Apr

231.

8K

Unempl oymentRat e

Feb

Lei sur e& Hospi t al i t yJ obs

1000K

Mar

Passenger s

Passenger sbyMont h

Or angeCount y,CA Empl oyment

Oc c upanc y

Lodgi ngPer f or mance

Ci t yofLagunaBeach,CA

Apr i l2024

Dec

Oct

Nov

Sep

Aug

J ul

J un

May

Apr

Feb

Mar

J an

62.

9%

Hot el s:Ci t yofLagunaBeach,CA Oc c upanc y

ADR

RevPAR

Suppl y

Demand

Revenue

62.

9%

$417

$262

36.

6K

23.

0K

$9.

6M

YOY

YOY

YOY

YOY

YOY

YOY

10.

4%

5.

1%

15.

0%

7.

1%

16.

8%

21.

0%

ADR Ci t yofLagunaBeach,CA

$417

Sant aBar bar a,CA

71.

3%

$264

$188

2018

Pal m Spr i ngs,CA

70.

7%

2019

Hunt i ngt onBeach,CA

68.

6%

Newpor tBeach,CA

64.

7%

DanaPoi nt ,CA+

63.

2%

$396

$251

Ci t yofLagunaBeach,CA

62.

9%

$417

$262

70.

2%

2023

$439

62.

9%

2024

Occupancy

$417

ADR

$376 $308 $262

RevPAR

Occupancy

$169

$320

ADR

$262

$207

RevPAR

2021

2022

2023

Sep

$490

$247

Aug

76.

7%

$286

J ul

2022

$415

$220

J un

68.

9%

2021

$312

Apr

$251

May

$250

$332

Mar

$334

75.

8%

RevPAR Ci t yofLagunaBeach,CA

J an

74.

7%

Dec

2017

Nov

$210

Dec

$287

Nov

73.

0%

Oct

LaJ ol l a,CA

Oct

$230

Sep

$291

Aug

79.

2% 76.

5%

$248

$262

J ul

2016

$324

$352

J un

74.

6%

Apr

Sant aMoni ca,CA

May

$233

Mar

$299

J an

78.

0%

2015

Feb

Mont hl yCompSetPer f or manc e

Ci t yofLagunaBeach,CA

Feb

Mont hl yHot elPer f or manc e

2024

Power edby: Dat aSour ce:STR

Vi si tLagunaBeac hSpendi ngSummar y Per i od:Mar ch2024 Mont h Mar ch2024

Repor tType Mont h

Tr ansact i onsvs.SpendAmount Si zeofbubbl edenot esspendpert r ansact i on

Food& Bever age

$2.

0M

42.

6K

79.

1K

Car dSpend

Car dhol der s

Tr ansact i ons

9.

2% vs.Pr evi ousYear

9.

8% vs.Pr evi ousYear

11.

5% vs.Pr evi ousYear

$1.

5M Spend

$4.

2M

$1.

0M

AVG Lodgi ng*

Ret ai l

$0.

5M 42.

6K

$4.

2M

Ot herCat egor i es Tr anspor t at i on

79.

1K

AVG

$0.

0M 0K

J an

Dec 2023

J an

2024

Dec 2023

J an

5K

10K

15K

2024

2023

20K

25K

30K

35K

40K

Tr ansact i ons

Dec 2024

Spendi ngCat egor i es

% Shar eoft ot ali nmar ketcr edi tcar dspend TopOr i gi nDMAs LosAngel es,CA Phoeni xPr escot t ,AZ 3.

8%

SpendShar ebyAge* * 45.

6%

2029

3039

SpendShar ebyI nc ome* * <50k

3.

7%

50100k

9.

4%

Dal l asFt .Wor t h,TX 3.

3%

SanDi ego,CA 3.

0%

22.

1%

41.

4%

5064

65+

Ret ai l

16.

5%

Lodgi ng*

15.

9%

18.

9%

LasVegas,NV 3.

1%

SanFr anci scoOakl andSan 2.

7% J ose,CA

11.

5%

100150k 4049

49.

9%

Food& Bever age

6.

7%

26.

6%

150200k

12.

6%

200250k

12.

4%

250k+

Sour ce:Tr ansUni on/ Commer ceSi gnal s;*Lodgi ngspendr epr esent si nmar ketspendonl y;**Sampl ewi t hunspeci f i edage/ i ncomeexcl uded

Ot herCat egor i es Tr anspor t at i on 34.

6%

12.

0% 5.

6%

Demogr aphi c s Per i od:Mar ch2024 Repor tType Mont h

Spendi ngCat egor i esbyAgeGr oup

49%

Lodgi ng*

Food& Bever age

Ret ai l

Tr anspor t at i on

Ot herCat egor i es

17%

250k+

23%

56% 17%

15%

44% 48%

Lodgi ng*

Food& Bever age

Ret ai l

Tr anspor t at i on

$60

7%

$2.

0M

8%

$0.

0M

11% Ot herCat egor i es

SpendperTr ansact i on

17%

$71

$80

3039

4049

5064

$97

65+

35.

4% 22.

4% 6.

2%

SpendperTr ansact i on

Sour ce:Tr ansUni on/ Commer ceSi gnal s;*Lodgi ngspendr epr esent si nmar ketspendonl y;**Sampl ewi t hunspeci f i edage/ i ncomeexcl uded,onl ysampl ewi t hspendi ngcat egor ydat ai ncl uded

12.

5%

10.

9%

12.

5%

Avg.car dspendpert r ansact i on

$55 Mar 24

150200k

$66

% Shar eoft ot alcar dspend

$4.

0M

Feb24

13%

J an24

51%

Dec23

19%

Nov23

14%

Oct 23

100150k

Sep23

7%

Aug23

56%

J ul 23

15%

J un23

17%

28%

$6.

0M

6% 7%

50100k

200250k

2029

$65

May23

59%

Spend

I nc ome* *

19%

Avg.car dspendpert r ansact i on

Spendvs.SpendperTr ansact i on

% Shar eofcr edi tcar dspend

27.

0%

18.

9%

9.

3%

$40

SpendperTr ansact i on

Spendi ngCat egor i esbyI ncomeLevel <50k 9%

2.

3%

$0.

0M

14%

Apr 23

18%

SpendperTr ansact i on

9%

Mar 24

51%

J an24

16%

Feb24

20%

Dec23

5064

$60

$2.

0M

Oct 23

7%

Nov23

51%

Sep23

20%

J ul 23

17%

$4.

0M

Aug23

4049

11%

J un23

14%

Apr 23

21%

$65

May23

3039

17%

10%

Mar 23

67%

Spend

Age* *

19%

65+

42.

4%

$6.

0M

2029

50%

% Shar eoft ot alcar dspend

Spendvs.SpendperTr ansact i on

% Shar eofcr edi tcar dspend

Mar 23

Mont h Mar ch2024

$52

<50k

$63

$71

$77

$89

$94

50100k 100150k 150200k200250k 250k+

Domest i cVi si t or s St ar tDat e Apr i l01,2024

EndDat e Apr i l30,2024

Tr i pType Al l

Weekend/ WeekdayTr i ps Al l

Sampl eSi ze:6, 698

US Mai nl andOr i gi nHeatMap 2.

4days

77.

9%

63.

4%

AvgLengt hofSt ay

Over ni ght

Repeat

TopVi si t orOr i gi nSt at es

TopVi si t orOr i gi nDMAs

% shar eoft ot al

% shar eoft ot al

49.

5%

Cal i f or ni a Ar i zona

LosAngel es,CA

21.

7%

SanDi ego,CA

8.

4%

8.

2%

Texas

5.

9%

Phoeni x,AZ

7.

7%

Nevada

5.

7%

SanFr anci scoOakl andSanJ ose,CA

6.

3%

6% Ut ah 2.

4% Col or ado 2.

3% Fl or i da 2.

LasVegas,NV

5.

1%

Pal m Spr i ngs,CA

3.

8%

Sacr ament oSt ockt onModest o,CA

3.

5%

Sal tLakeCi t y,UT

2.

6%

Dal l asFt .Wor t h,TX

2.

6%

9% I l l i noi s 1.

5% Washi ngt on 1.

4% New Yor k 1.

Denver ,CO

2.

1%

New Yor k,NY

2.

0%

©2024Mapbox©OpenSt r eet Map

Demogr aphi cEst i mat es Househol dI ncome

1.

9%

Di st anceShar e % shar eoft ot al

AgeGr oups

Race

Medi an:$101.

8K 18%

TopPOI sVi si t ed

62%

27%

% shar eoft r i ps

Downt ownVi l l age 50-249mi l es 43.

1%

29.

2%

Nor t hLagunaBeach

26.

1%

Sout hLagunaDi st r i ct

25.

3%

HI PDi st r i ct 250-499mi l es 20.

7%

21.

0%

Sout hofPear l

Downt ownPr omenade

13%

13%

10%

14% 12%

6%

12.

0% 9.

5% 5.

2% 3.

5% 3.

3%

Sour ce:Near& US CensusBur eau

13%

13.

2%

Cent r alBeaches Mont ageLagunaBeach

15% 13%

17%

19.

4%

Pear lDi st r i ct LagunaCoastWi l der nessPar k

500+ mi l es 36.

2%

13%

38.

5%

Downt ownOut erLi mi t s

<25K 25K - 50K - 75K - 100K -150K+ 49K 75K 100K 149K

19Y 25Y- 35Y- 45Y- 55Y- 65Y+ 24Y 34Y 44Y 54Y 64Y

9%

11%

12%

Whi t e Bl ack Asi an Ot her 2+ r aces

I nt er nat i onalVi si t or s St ar tDat e J anuar y01,2024

EndDat e Apr i l30,2024

Sampl eSi ze:392

TopVi si t orOr i gi n % Shar eofTot al 100%

83.

6%

AvgLengt hofSt ay

Over ni ght

TopI nt er nat i onalMar ket s % Over ni ght

AvgLOS

Mexi co

78.

4%

3.

2days

Canada

85.

7%

5.

5days

J apan

86.

8%

5.

3days

Sout hKor ea

97.

1%

6.

1days

Br azi l

88.

9%

4.

6days

Tai wan

100.

0%

7.

7days

Uni t edKi ngdom

87.

5%

3.

0days

I ndonesi a

100.

0%

8.

0days

Uni t edAr abEmi r at es

100.

0%

7.

2days

Aust r al i a

100.

0%

6.

0days

I ndi a

66.

7%

3.

9days

I t al y

100.

0%

9.

6days

Ger many

80.

0%

4.

6days

Net her l ands

80.

0%

3.

6days

Phi l i ppi nes

80.

0%

4.

8days

Sout hAf r i ca

80.

0%

3.

9days

Panama

100.

0%

8.

4days

SaudiAr abi a

100.

0%

7.

8days

Swi t zer l and

100.

0%

8.

9days

Fr ance

100.

0%

1.

1days

New Zeal and

66.

7%

5.

5days

Cost aRi ca

100.

0%

3.

9days

Nor way

100.

0%

8.

0days

50.

0%

0.

3days

100.

0%

8.

1days

Sour ce:Near

Fr ance

Cost aRi ca

Uni t edAr abEmi r at es Sout hKor ea

Swi t zer l andI t al y

90% % Over ni ght

4.

4days

Uni t edKi ngdom 80%

Br azi l Canada

Sout hAf r i ca

70% I ndi a

New Zeal and

60%

50%

Spai n 0.

0days 1.

0days

2.

0days

3.

0days

4.

0days

5.

0days

6.

0days

7.

0days

8.

0days

9.

0days

AvgLOS

TopPOI sVi si t ed % Shar eofVi si t or s

Downt ownVi l l age

36.

6%

Nor t hLagunaBeach

28.

8%

Downt ownOut erLi mi t s

26.

7%

Sout hofPear l

21.

9%

HI PDi st r i ct

19.

8%

Sout hLagunaDi st r i ct

17.

8%

Pear lDi st r i ct

14.

5%

Cent r alBeaches

12.

5%

LagunaCoastWi l der nessPar k

11.

5%

Mont ageLagunaBeach

4.

6%

Downt ownPr omenade

4.

1%

Hei sl erPar kandBeach

4.

1% 3.

8% 2.

3% 1.

8% 1.

8% 1.

3% 1.

0% 1.

0% 0.

8% 0.

5% 0.

5% 0.

5% 0.

5% 0.

5% 0.

3% 0.

3% 0.

3% 0.

3% 0.

3% 0.

3% 0.

3% 0.

3%

Compar at i veI nsi ght s St ar tDat e Apr i l01,2024

EndDat e Apr i l30,2024

CompSt ar tDat e Apr i l01,2023

Ti mePer i od:Apr i l01,2024t oApr i l30,2024

CompEndDat e Apr i l30,2023

Compar i sonTi mePer i od:Apr i l01,2023t oApr i l30,2023

77.

9%

2.

4days

76.

6%

1.

6days

Over ni ghtVi si t or s

Over ni ghtVi si t or s

Over ni ghtVi si t or s

Over ni ghtVi si t or s

Di st anc eShar e

TopVi si t orOr i gi nDMAs

Di st anc eShar e

TopVi si t orOr i gi nDMAs

% shar eoft ot al

% shar eoft ot al

% shar eoft ot al

% shar eoft ot al

21.

7%

LosAngel es,CA

50-249mi l es 43.

1%

8.

2%

Phoeni x,AZ

7.

7% 6.

3%

SanFr anci scoOakl andSanJ ose,CA

SanFr anci scoOakl andSanJ ose,CA

Sacr ament oSt ockt onModest o,CA

3.

5%

Sal tLakeCi t y,UT

2.

6%

Sacr ament oSt ockt onModest o,CA Denver ,CO

Denver ,CO New Yor k,NY

2.

0%

Sant aBar bar aSant aMar i aSanLui sObi spo. .

1.

9% 1.

5%

Chi cago,I L Fr esnoVi sal i a,CA

1.

5%

Houst on,TX

1.

4%

250-499mi l es 18.

7%

5.

4%

LasVegas,NV Pal m Spr i ngs,CA

5.

3% 3.

1% 3.

0%

New Yor k,NY

2.

4% 2.

0%

Dal l asFt .Wor t h,TX

1.

7%

Fr esnoVi sal i a,CA

1.

7% 4% Sant aBar bar aSant aMar i aSanLui sObi spo. . 1.

2% Chi cago,I L 1.

500+ mi l es 28.

8%

Baker sf i el d,CA 1.

0%

TopPOI sVi si t ed

TopPOI sVi si t ed

% shar eoft r i ps

% shar eoft r i ps Downt ownVi l l age

38.

5%

Downt ownOut erLi mi t s

29.

2%

Downt ownVi l l age

52.

4%

Downt ownOut erLi mi t s

43.

2%

Nor t hLagunaBeach

26.

1%

Nor t hLagunaBeach

33.

1%

Sout hLagunaDi st r i ct

25.

3%

HI PDi st r i ct

33.

0%

HI PDi st r i ct

21.

0%

Sout hofPear l

19.

4%

Pear lDi st r i ct

13.

2% 12.

0%

LagunaCoastWi l der nessPar k Cent r alBeaches Mont ageLagunaBeach Downt ownPr omenade Sour ce:Near

6.

3% 6.

2%

Phoeni x,AZ

50-249mi l es 52.

6%

5.

1%

2.

6% 2.

1%

9.

4%

SanDi ego,CA

3.

8%

Sal tLakeCi t y,UT Dal l asFt .Wor t h,TX

28.

4%

LosAngel es,CA

LasVegas,NV Pal m Spr i ngs,CA

250-499mi l es 20.

7%

500+ mi l es 36.

2%

SanDi ego,CA

9.

5% 5.

2% 3.

5%

Sout hLagunaDi st r i ct

30.

7%

Sout hofPear l

28.

9%

LagunaCoastWi l der nessPar k

23.

1% 21.

4%

Pear lDi st r i ct Cent r alBeaches

10.

5%

Mont ageLagunaBeach

5.

9%

Downt ownPr omenade

5.

5%

POIAnal ysi sbyCat egor y Di st r i ct s

St ar tDat e Apr i l01,2024

EndDat e Apr i l30,2024

POICat egor y Di st r i ct s

Dwel lFi l t er 0

POISpl i t

Sampl eSi ze:89, 139

Demogr aphi cs

TopCr ossVi si t edPoi nt sofI nt er est

Uni queVi si t or s

Domest i cOnl y

28.

1%

Sout hLagunaDi st r i ct Downt ownVi l l age

57.

1%

Nor t hLagunaBeach

Mont ageLagunaBeach Downt ownOut erLi mi t s

36.

1%

Sout hofPear l

6.

8%

Cent r alBeaches

41.

2%

25%

2.

5%

Tr easur eI sl andPar kandBeaches

2.

2%

Hei sl erPar kandBeach

2.

2%

27.

4%

Househol dI ncome( i nUSD) Medi an:$99.

9K

17.

1%

LagunaCoastWi l der nessPar k

19% 13%

15%

15%

12%

5% Sur fandSandResor t 1.

HI PDi st r i ct

69.

4%

25.

2%

Pear lDi st r i ct

4% I nnatLagunaBeach 1.

3% Cr yst alCovePar kandCampgr ound 1.

16.

7%

LagunaCoastandAl i soWi l der ness Downt ownPr omenade

5.

0%

0% Al i soBeach 1.

Age

0% Cr escentBayBeach 1.

3.

3%

16%

TheRanchatLagunaBeachGol fCour se 0.

9% Thehi ve 2.

0%

TopOr i gi nMar ketbySt at e

Nevada

4.

8%

Phoeni x,AZ

6.

0%

Texas

4.

4%

SanFr anci scoOakl andSanJ ose,CA

5.

3%

Col or ado

2.

1%

19.

1%

LasVegas,NV Sacr ament oSt ockt onModest o,CA

4.

2%

19Y24Y

25Y34Y

35Y44Y

45Y54Y

55Y64Y

65Y+

Race 57%

3.

0%

Dal l asFt .Wor t h,TX

1.

9%

Sal tLakeCi t y,UT

1.

8%

5% Washi ngt on 1.

Denver ,CO

1.

8%

I l l i noi s 1.

4%

New Yor k,NY

1.

5%

New Yor k 1.

2%

Fr esnoVi sal i a,CA

1.

4%

Sour ce:NearandUS CensusBur eau

12%

13%

27.

0%

SanDi ego,CA

8% Ut ah 1.

13%

11%

Pal m Spr i ngs,CA

6.

8%

6% Fl or i da 1.

13%

uni quevi si t or s,excl udi ngLosAngel es,CA 59.

5%

Cal i f or ni a

7% Vi ct or i aBeach 0.

TopOr i gi nMar ketbyDMA

uni quevi si t or s,excl udi ngLosAngel es,CA

Ar i zona

<$25K $25K - $50K - $75K - $100K -$150K+ $49K $74K $99K $149K

2% Sout hLagunaBeaches 1.

ofvi si t or s vi si t ed Di st r i ct s atl eastonce

10% Whi t e

Asi an

13%

14%

2+ Races

Ot her

6% Bl ack

Websi t ePer f or manceSummar y Apr i l2024 Dat eSel ect i on Ent i r eMont hwi t hMOM

Mont h Apr i l2024

211.

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2.

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PageorSect i on Sect i ons

44.

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