Visit Laguna Beach Dashboard 5/20 by visitlaguna

BiweeklyInsights

ExecutiveSummary

LagunaBeachHotels

April28-May11,2024

Operating HotelRooms

1,184 -130RoomsYOY

Coast Inn Hotel Laguna

Rooms Under Renovation: Surf & Sand Resort

Casa Loma Beach Hotel The Lodge

Occupancy 64.0% -11.8% YOY ADR $407 -9.4% YOY

Sun 04/28 Mon 04/29 Tue 04/30 Wed 05/1 Thu 05/2 Fri 05/3 Sat 05/4 Sun 05/5 Mon 05/6 Tue 05/7 Wed 05/8 Thu 05/9 Fri 05/10 Sat 05/11 50%44%49%53%63%73%80% 65%69%70%70%65%71%76% Sun 04/28 Mon 04/29 Tue 04/30 Wed 05/1 Thu 05/2 Fri 05/3 Sat 05/4 Sun 05/5 Mon 05/6 Tue 05/7 Wed 05/8 Thu 05/9 Fri 05/10 Sat 05/11 $326 $279 $301 $346 $369 $487 $500 $366 $364 $372 $382 $390 $510 $561 ClosedHotels ▇Current ▇Same-time-last-year

STR OrangeCounty,CAEmployment Leisure&HospitalityJobs 231.8K +4.4% YOY Leisure&hospitalityjobsinOrangeCounty. DataasofQ32023. UnemploymentRate 3.9% +0.6% pptYOY Unemploymentrateforpersonsresidingin OrangeCounty.DataasofMarch2024.

BureauofLaborStatistics

2024 Passengers 964.1K -3.1% YOY ▇Domestic ▇International Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 900K 1000K Passengers by Month ▇CurrentYear ▇LastYear

Asof5/12/2024 Poweredby

Source:

JohnWayneAirport(SNA) March

Source:JohnWayneAirport

LodgingPerformance

Hotels:CityofLagunaBeach,CA

CompSetPerformance

March2024

Occupancy ADR RevPAR Supply Demand Revenue $10.8M 25.9K 37.9K $284 $415 68.4% YOY YOY YOY YOY YOY YOY -4.7% -4.8% -7.0% 2.5% 0.2% 2.3% MonthlyHotelPerformance CityofLagunaBeach,CA Occupancy ADR RevPAR 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 84.7% 81.0% 76.6% 79.1% 76.3% 33.1% 59.7% 78.2% 66.8% 68.4% $277 $308 $331 $340 $316 $294 $342 $458 $415 $415 $235 $250 $254 $269 $241 $204 $358 $277 $284 $97

Occupancy ADR RevPAR SantaMonica,CA PalmSprings,CA HuntingtonBeach,CA LaJolla,CA SantaBarbara,CA CityofLagunaBeach,CA NewportBeach,CA DanaPoint,CA+ 79.7% 77.5% 73.0% 71.5% 68.7% 68.4% 67.0% 59.7% $353 $303 $254 $284 $234 $415 $331 $401 $281 $235 $185 $203 $161 $284 $222 $240

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 68.4% Occupancy CityofLagunaBeach,CA Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $415 ADR CityofLagunaBeach,CA Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $284 RevPAR CityofLagunaBeach,CA DataSource:STR 2021 2022 2023 2024

Monthly

Poweredby:

VisitLagunaBeachSpendingSummary

Period:March2024 Month March2024 ReportType Month $4.2M CardSpend -92% vsPreviousYear Jan Dec $42M 42.6K Cardholders -98% vsPreviousYear Jan Dec 42.6K 79.1K Transactions -115% vsPreviousYear Jan Dec 79.1K LosAngeles,CA Phoenix-Prescott,AZ Dallas-FtWorth,TX LasVegas,NV SanDiego,CA SanFrancisco-Oakland-San Jose,CA 45.6% 38% 3.3% 31% 3.0% 27% TopOriginDMAs 20-29 30-39 40-49 50-64 65+ 18.9% 414% 266% 3.7% 94% SpendSharebyAge** <50k 50-100k 100-150k 150-200k 200-250k 250k+ 115% 22.1% 126% 124% 34.6% 6.7% SpendSharebyIncome** 0K 5K 10K 15K 20K 25K 30K 35K 40K Transactions $00M $05M $10M $15M $20M Sp e n d Transportation Retail OtherCategories Lodging* Food&Beverage AVG AVG Transactionsvs.SpendAmount Sizeofbubbledenotesspendpertransaction Food&Beverage Retail Lodging* OtherCategories Transportation 49.9% 165% 159% 120% 5.6% SpendingCategories % Shareoftotalin-marketcreditcardspend Source:TransUnion/CommerceSignals;*Lodgingspendrepresentsin-marketspendonly;**Samplewithunspecifiedage/incomeexcluded 2023 2024 2023 2024 2023 2024

March

4 Month March2024 ReportType Month Ag *e * SpendingCategoriesbyAgeGroup % Shareofcreditcardspend

Demographics P

0-29

0-39

0-49

0-64 65+ 10% 11% 14% 67% 50% 51% 51% 49% 19% 14% 20% 16% 18% 21% 17% 20% 17% 7% 9% M a r2 3 Ap r2 3 M a y2 3 J u n2 3 J u l2 3 A u g2 3 S e p2 3 O c t2 3 N o v2 3 D e c2 3 J a n2 4 F e b2 4 M a r2 4 $00M $20M $40M $60M Sp e n d $60 $65 Sp e n d p e r T r a n s a c t i o n Spendvs.SpendperTransaction 189% 424% 270% 23% 93% % Shareoftotalcardspend 20-29 30-39 40-49 50-64 65+ $40 $66 $71 $80 $97 Avgcardspendpertransaction I n c o m *e * SpendingCategoriesbyIncomeLevel % Shareofcreditcardspend

50k

0-100k

00-150k

50-200k

200-250k

50k+ 13% 11% 59% 56% 51% 56% 44% 48% 19% 15% 19% 17% 17% 15% 17% 14% 17% 28% 23% 7% 7% 7% 8% 6% 9% M a r2 3 Ap r2 3 M a y2 3 J u n2 3 J u l2 3 A u g2 3 S e p2 3 O c t2 3 N o v2 3 D e c2 3 J a n2 4 F e b2 4 M a r2 4 $00M $20M $40M $6.0M Sp e n d $55 $60 $65 Sp e n d p e r T r a n s a c t i o n Spendvs.SpendperTransaction 109% 224% 125% 125% 354% 6.2% % Shareoftotalcardspend <50k 50-100k100-150k150-200k200-250k 250k+ $52 $63 $71 $77 $89 $94 Avgcardspendpertransaction Source:TransUnion/CommerceSignals;*Lodgingspendrepresentsin-marketspendonly;**Samplewithunspecifiedage/incomeexcluded,onlysamplewithspendingcategorydataincluded Lodging* Retail Food&Beverage Transportation OtherCategories Lodging* Retail Food&Beverage Transportation OtherCategories SpendperTransaction SpendperTransaction

DomesticVisitors

2.5days

% shareoftotal

TopPOIsVisited

% shareoftrips

DowntownVillage

DowntownOuterLimits NorthLagunaBeach HIPDistrict

Sout

PearlDistrict

LagunaCoastWildernessPark

500+miles 37.9

Source:Near&USCensusBureau

CentralBeaches

MontageLagunaBeach

DowntownPromenade 3.6% 40% 4

USMainlandOriginHeatMap

HouseholdIncome

Median:$1017K

DemographicEstimates

AgeGroups

Race

4 EndDate March31

2024 TripType All Weekend/WeekdayTrips All

StartDate

arch01,202

SampleSize:7,247

AvgLengthofStay 76.6% Overnight 64.1% Repeat California Arizona Texas Nevada

olorado

tah

lorida

ashington

nois

ewYork 1.6% 18% 20% 21% 2.7% 27% 53% 59% 81% 485% TopVisitorOriginStates % shareoftotal LosAngeles,CA SanDiego,CA Phoenix,AZ SanFrancisco-Oakland-SanJose,CA LasVegas,NV PalmSprings,CA Sacramento-Stockton-Modesto,CA Dallas-FtWorth,TX SaltLakeCity,UT Denver,CO NewYork,NY 18% 21% 2.4% 27% 28% 33% 4.0% 47% 57% 7.2% 86% 210%

TopVisitorOriginDMAs

% 250-499miles 194%

0-249miles 42.7%

Distanc

% shareoftotal

LagunaDistrict SouthofPearl

% 108% 12.6% 148% 207% 22.0% 225% 272% 323% 408%

<25K 25K49K 50K75K 75K100K 100K149K 150K+ 27% 17% 12% 14% 15% 13%

19Y -24Y 25Y34Y 35Y44Y 45Y54Y 55Y64Y 65Y+ 18% 13% 12% 13% 13% 10%

White Black Asian Other 2+ races

2% 11% 9% 6% 62%

InternationalVisitors

StartDate

January01,2024

EndDate March31,2024

4.4days

AvgLengthofStay

SampleSize:328

TopVisitorOrigin % ShareofTotal

SouthAfrica

Mexico

Canada

Japan

SouthKorea

Taiwan

Brazil

UnitedKingdom

Indonesia

UnitedArabEmirates

Australia

Germany

India

Italy

Netherlands

Panama

Philippines

Switzerland

France

SouthAfrica

CostaRica

Colombia

Source:Near

Nigeri

TopPOIsVisited

% ShareofVisitors

Netherlands Switzerland

CostaRica Germany Taiwan

Philippines

India

DowntownVillage

NorthLagunaBeach

DowntownOuterLimits

SouthofPearl

HIPDistrict

SouthLagunaDistrict

PearlDistrict

CentralBeaches

LagunaCoastWildernessPark

DowntownPromenade

MontageLagunaBeach

TreasureIslandParkandBeaches 0

81.9% O

% O

t Av

vernight

vernigh

gLOS

eala

SaudiArabia

05days 71days 8.1days 105days 48days 3.9days 20days 11days 89days 41days 84days 28days 8.8days 37days 55days 6.8days 72days 80days 33days 5.5days 78days 64days 5.4days 54days 31days 00% 1000% 100.0% 1000% 500% 100.0% 1000% 1000% 1000% 750% 1000% 750% 100.0% 500% 750% 100.0% 1000% 1000% 818% 85.7% 1000% 958% 87.9% 807% 766% T

s 90days 100days AvgLOS 0% 20% 40% 60% 80% 100% % O v e r

opInternationalMarkets 10days

0days

0days 40days

0days 60days

0days

0day

n igh t

ewZealand

audiA

bia SouthKorea

.3% 03% 03% 0.3% 03% 03% 03% 0.3% 03% 06% 0.6% 06% 06% 06% 09% 09% 09% 1.8% 18% 21% 3.3% 36% 39% 42% 11.2% 115% 142% 16.7% 203% 215% 264% 297% 358%

TimePeriod:March01,2024toMarch31,2024

TopPOIsVisited % shareoftrips

TopVisitorOriginDMAs

%shareoftotal

ComparisonTimePeriod:March01,2023toMarch31,2023

71.0%

OvernightVisitors

TopVisitorOriginDMAs

1.7days OvernightVisitors

TopPOIsVisited

% shareoftrips

DowntownVillage

DowntownOuterLimits NorthLagunaBeach

HIPDi

Source:Near

DowntownVillage

DowntownOuterLimits

NorthLagunaBeach

HIPDistrict

SouthLagunaDistrict

SouthofPearl

LagunaCoastWildernessPark

PearlDistrict

CentralBeaches

MontageLagunaBeach

DowntownPromenade 49% 62% 111% 19.1%

tartDate March01,2024 EndDate March31,2024

omparativeInsights S

76.6% OvernightVisitors 2.5days OvernightVisitors

50-499miles 194% 50-249miles 427% 500+miles 379% DistanceShare %shareoftotal LosAngeles,CA SanDiego,CA Phoenix,AZ SanFrancisco-Oakland-SanJose,CA LasVegas,NV PalmSprings,CA Sacramento-Stockton-Modesto,CA Dallas-FtWorth,TX SaltLakeCity,UT Denver,CO NewYork,NY Fresno-Visalia,CA

antaBarbara-SantaMaria-SanLuisObispo.. Seattle-Tacoma

WA Chicago

15% 16% 17% 1.8% 21% 24% 2.7% 2.8% 3.3% 40% 47% 57% 72% 86% 210%

,IL

strict SouthLagunaDistrict SouthofPearl PearlDistr

ildernessPark CentralBeaches MontageLagunaBeach DowntownPromenade 40% 45% 108% 12.6% 14.8% 20.7% 220% 225% 272% 323% 40.8%

CompStartDate March01,2023

omp

LagunaCoastW

EndDate March31,2023

miles 195% 50-249miles 44.5% 500+miles 361% DistanceShare %shareoftotal LosAngeles,CA SanDiego,CA Phoenix,AZ SanFrancisco-Oakland-SanJose,CA LasVegas,NV PalmSprings,CA Denver,CO Sacramento-Stockton-Modesto,CA SaltLakeCity,UT Dallas-Ft.Worth,TX NewYork,NY Chicago,IL Reno,NV Seattle-Tacoma,WA Fresno-Visalia,CA 13% 13% 14% 1.8% 22% 22% 2.5% 3.1% 3.1% 35% 43% 62% 67% 96% 240%

250-499

%shareoftotal

2% 26

4% 297%

29% 428% 50

POIAnalysisbyCategory

Districts

StartDate March01,2024

POISplit

UniqueVisitors

72.0% ofvisitors visited Districts atleastonce

TopOriginMarketbyState uniquevisitors,excludingLosAngeles,CA

California

Arizona

Nevada

Texas

Colorado

Utah

Washington

Florida

Illinois

NewYork

Orego

uniquevisitors,excludingLosAngeles,CA

SouthLagunaDistrict

LagunaCoastWildernessPark

CentralBeaches

HeislerParkandBeach

MontageLagunaBeach

TreasureIslandParkandBeaches

SurfandSandResort

InnatLagunaBeach

CrystalCoveParkandCampground

CrescentBayBeach

SouthLagunaBeaches

TheRanchatLagunaBeachGolfCourse

AlisoBeach

TopoftheWorld

4% 2.5% 24% 2.1% 15% 15% 1.1% 10

53%

5.4%

SampleSize:94,465

End

024 POICategory Districts DwellFilter 0

Dat

March3

DowntownVillage NorthLagunaBeach DowntownOuterLimits

earl

IPD

earlD

strict

agunaCoastandAlisoWilderness DowntownPromenade Thehive 1.9% 34% 50% 185% 258% 281% 387% 418% 563%

% 0.9% 08% 0.8% 07% T

pCross-VisitedPointsofInterest

n 10% 12% 14% 1.5% 17% 2.0% 22% 4.3% 45% 66% 593%

PalmSprings,CA SanDiego,CA Phoenix,AZ SanFrancisco-Oakland-SanJose,CA LasVegas,NV Sacramento-Stockton-Modesto,CA SaltLakeCity,UT Dallas-FtWorth,TX Denver,CO NewYork,NY Fresno-Visalia,CA 14% 15% 18% 1.9% 20% 2.9% 39% 5.2% 59% 183% 278% TopOriginMarketbyDMA

Demographics DomesticOnly <$25K $25K$49K $50K$74K $75K$99K $100K$149K $150K+ 26% 19% 12% 15% 15% 12% HouseholdIncome(inUSD) Median:$102.4K 19Y24Y 25Y34Y 35Y44Y 45Y54Y 55Y64Y 65Y+ 16% 13% 13% 13% 13% 11% Age White Asian Black 2+Races Other 14% 13% 6% 10% 58% Race Source:NearandUSCensusBureau

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