VLB Dashboard October 21

Bi weekl yI nsi ght s Execut i veSummar y

LagunaBeachHot el s Sept ember29-Oct ober12,2024

Occupancy

ADR

68.

3%

$494

- 115 YOY

$366

$431

Wed10/ 9

Thu10/ 10

Closed Hotels:

$596

$401

Tue10/ 8

$544

$371

Mon10/ 7

Coast Inn

Sat10/ 12

Hotel Laguna Fr i10/ 11

$484

Sun10/ 6

$566

Sat10/ 5

$554

Fr i10/ 4

$520

Thu10/ 3

$469

Wed10/ 2

$446

Tue10/ 1

$449

Mon09/ 30

85%

Sun09/ 29

74%

Sat10/ 12

Thu10/ 10

Wed10/ 9

Tue10/ 8

59% 62% 56% 64%

Mon10/ 7

67%

Fr i10/ 11

87%

Sun10/ 6

Fr i10/ 4

79%

Sat10/ 5

Thu10/ 3

Wed10/ 2

Tue10/ 1

Mon09/ 30

Sun09/ 29

53% 52% 57%

69%

1,199

+7.

9% YOY

$503

11.

0% YOY

70%

Operating Hotel Rooms

Rooms Under Renovation: Casa Loma Beach Hotel Surf & Sand Resort

▇Cur r ent ▇Samet i mel ast year

The Lodge

Sour ce:STR

J ohnWayneAi r por t( SNA) August2024

Lei sur e& hospi t al i t yj obsi nOr angeCount y.

Dat aasofQ12024.

Sour ce:Bur eauofLaborSt at i st i cs

Asof10/ 6/ 2024

Unempl oymentr at ef orper sonsr esi di ngi n Or angeCount y. Dat aasofAugust2024.

▇Domest i c ▇I nt er nat i onal

Sour ce:J ohnWayneAi r por t

Power edby

▇Cur r entYear ▇LastYear

Dec

Nov

Oct

Sep

J ul

Aug

+0.

5% pptYOY

J un

900K

May

4.

5%

8.

8% YOY

J an

+2.

8% YOY

947.

7K

Apr

228.

9K

Unempl oymentRat e

Feb

Lei sur e& Hospi t al i t yJ obs

1000K

Mar

Passenger s

Passenger sbyMont h

Or angeCount y,CA Empl oyment

Oc c upanc y

Lodgi ngPer f or mance

Ci t yofLagunaBeach,CA

August2024

Dec

Oct

Nov

Sep

Aug

J ul

J un

May

Apr

Feb

Mar

J an

70.

8%

Hot el s:Ci t yofLagunaBeach,CA Oc c upanc y

ADR

RevPAR

Suppl y

Demand

Revenue

70.

8%

$671

$475

37.

2K

26.

3K

$17.

6M

YOY

YOY

YOY

YOY

YOY

YOY

5.

3%

12.

1%

6.

2%

8.

8%

13.

6%

3.

1%

$671

2021

78.

9%

$606

$479

2022

75.

6%

$629

$475

2023

74.

7%

$598

$447

2024

70.

8%

Occupancy

$671

ADR

$475

RevPAR

Sep

Aug

J ul

J un

Ci t yofLagunaBeach,CA

Hunt i ngt onBeach,CA

78.

9%

$303

$239

$475

Newpor tBeach,CA

74.

8%

DanaPoi nt ,CA+

72.

7%

Ci t yofLagunaBeach,CA

70.

8%

Pal m Spr i ngs,CA

47.

1%

Occupancy

$397

$361

$671

ADR

RevPAR

$297

$496

$145

Dec

$314

$266

Nov

$446

$335

Dec

70.

4%

79.

4%

Nov

2020

Sant aBar bar a,CA

Oct

$400

$287

Oct

$404

$475

$346

$475 $68

RevPAR

2021

2022

2023

Sep

$474

84.

1%

83.

0%

Aug

85.

1%

2019

LaJ ol l a,CA

J ul

2018

$393

J un

$364

Apr

$451

$333

May

80.

8%

84.

7%

Apr

2017

Sant aMoni ca,CA

May

2016

$364

Mar

$345

$459

Mar

$439

79.

4%

J an

78.

6%

J an

2015

Feb

Mont hl yCompSetPer f or manc e

Ci t yofLagunaBeach,CA

Feb

Mont hl yHot elPer f or manc e

ADR Ci t yofLagunaBeach,CA

2024

Power edby: Dat aSour ce:STR

Demogr aphi c s Per i od:August2024 Dat e August2024

Spendi ngCat egor i esbyAgeGr oup

7%

Food& Bever age

Ret ai l

Tr anspor t at i on

0M

Ot herCat egor i es

18%

26%

250k+

26%

47% 27%

7%

39%

Lodgi ng*

Food& Bever age

Ret ai l

Tr anspor t at i on

6%

Ot herCat egor i es

0M

$86

$95

3039

4049

5064

65+

36.

3%

Aug24

200250k

2M

J ul 24

10%

J un24

7%

46%

May24

46%

22%

Apr 24

22%

19%

Mar 24

21%

150200k

Feb24

100150k

4M

J an24

7%

$79

$65

% Shar eoft ot alcar dspend

SpendperTr ansact i on

Sour ce:Tr ansUni on/ Commer ceSi gnal s;*Lodgi ngspendr epr esent si nmar ketspendonl y;**Sampl ewi t hunspeci f i edage/ i ncomeexcl uded,onl ysampl ewi t hspendi ngcat egor ydat ai ncl uded

SpendperTr ansact i on

5% 8%

49%

Dec23

51%

Nov23

25%

7.

9%

Avg.car dspendpert r ansact i on

2029

$65 $64 $63 $62 $61 $60 $59 $58 $57 $56 Oct 23

19%

14%

Spend

I nc ome* *

17%

50100k

2.

1%

Spendvs.SpendperTr ansact i on

% Shar eofcr edi tcar dspend

28.

8%

18.

8%

$47

SpendperTr ansact i on

Spendi ngCat egor i esbyI ncomeLevel <50k

SpendperTr ansact i on

44%

J ul 24

25%

Aug24

21%

J un24

65+

Lodgi ng*

6%

May24

8%

Apr 24

40%

Mar 24

44%

J an24

23%

Feb24

22%

Dec23

25%

5064

Nov23

4049

2M

Oct 23

26%

6%

Sep23

46%

Aug23

26%

Sep23

17%

8%

Aug23

Age* *

3039

57%

42.

4% $66 $65 $64 $63 $62 $61 $60 $59 $58

4M Spend

29%

2029

% Shar eoft ot alcar dspend

Spendvs.SpendperTr ansact i on

% Shar eofcr edi tcar dspend

23.

0% 6.

7%

13.

0%

11.

0%

10.

0%

Avg.car dspendpert r ansact i on

$54

<50k

$61

$76

$83

$79

$109

50100k 100150k 150200k200250k 250k+

Domest i cVi si t or s St ar tDat e August01,2024

EndDat e August31,2024

Tr i pType Al l

Weekend/ WeekdayTr i ps Al l

Sampl eSi ze:7, 343

US Mai nl andOr i gi nHeatMap 2.

7days

78.

0%

54.

1%

AvgLengt hofSt ay

Over ni ght

Repeat

TopVi si t orOr i gi nSt at es

TopVi si t orOr i gi nDMAs

% shar eoft ot al

46.

8%

Cal i f or ni a Ar i zona

% shar eoft ot al

LosAngel es,CA

21.

8%

SanDi ego,CA

6.

7%

7.

6%

Texas

5.

4%

Phoeni x,AZ

6.

0%

Nevada

4.

7%

SanFr anci scoOakl andSanJ ose,CA

5.

5%

Pal m Spr i ngs,CA

4.

2%

6% Fl or i da 2.

6% Ut ah 2.

2% New Yor k 2.

LasVegas,NV

4.

2%

Sacr ament oSt ockt onModest o,CA

3.

2%

0% I l l i noi s 2.

9% Col or ado 1.

New Yor k,NY

2.

7%

Sal tLakeCi t y,UT

2.

6%

Dal l asFt .Wor t h,TX

2.

3%

Chi cago,I L

1.

7%

8% Washi ngt on 1.

©2024Mapbox©OpenSt r eet Map

Demogr aphi cEst i mat es Househol dI ncome

1.

6%

Di st anceShar e % shar eoft ot al

AgeGr oups

Race

Medi an:$101.

3K 18%

TopPOI sVi si t ed

62%

26%

% shar eoft r i ps

Downt ownVi l l age 50-249mi l es 41.

1%

32.

6%

Nor t hLagunaBeach

26.

7%

HI PDi st r i ct

23.

4%

Sout hLagunaDi st r i ct 250-499mi l es 17.

5%

16%

14%

13%

13%

13%

10%

12%

19.

9%

Pear lDi st r i ct

15.

1%

7%

12.

6%

Cent r alBeaches

11.

9%

Mont ageLagunaBeach

5.

4%

Downt ownPr omenade

4.

8% 3.

8%

Sour ce:Near& US CensusBur eau

14%

17%

22.

4%

Sout hofPear l LagunaCoastWi l der nessPar k

500+ mi l es 41.

4%

13%

40.

7%

Downt ownOut erLi mi t s

<25K 25K - 50K - 75K - 100K -150K+ 49K 75K 100K 149K

19Y 25Y- 35Y- 45Y- 55Y- 65Y+ 24Y 34Y 44Y 54Y 64Y

9%

11%

12%

Whi t e Bl ack Asi an Ot her 2+ r aces

I nt er nat i onalVi si t or s St ar tDat e J anuar y01,2023

EndDat e August31,2024

Sampl eSi ze:1, 452

TopVi si t orOr i gi n % Shar eofTot al 100%

80.

6%

AvgLengt hofSt ay

Over ni ght

TopI nt er nat i onalMar ket s % Over ni ght

AvgLOS

Mexi co

78.

3%

3.

0days

Canada

81.

6%

4.

1days

J apan

84.

3%

5.

1days

Sout hKor ea

84.

1%

5.

2days

Uni t edKi ngdom

83.

1%

4.

4days

Br azi l

84.

1%

4.

6days

Aust r al i a

80.

8%

3.

5days

Tai wan

93.

0%

6.

9days

Uni t edAr abEmi r at es

91.

7%

4.

6days

I ndonesi a

73.

3%

3.

9days

I ndi a

77.

8%

4.

2days

Phi l i ppi nes

77.

8%

2.

9days

Vi etNam

66.

7%

2.

8days

SaudiAr abi a

91.

3%

4.

8days

Ger many

76.

2%

3.

7days

Net her l ands

65.

0%

2.

7days

I t al y

78.

9%

5.

7days

Fr ance

86.

7%

3.

2days

Col ombi a

85.

7%

3.

4days

New Zeal and

85.

7%

4.

7days

Spai n

76.

9%

2.

9days

Bel gi um

90.

9%

5.

6days

Swi t zer l and

100.

0%

6.

2days

100.

0%

7.

5days

44.

4%

2.

8days

Sour ce:Near

Swi t zer l and

90% % Over ni ght

3.

8days

Uni t edAr abEmi r at es Fr ance

Br azi l

80% Spai n

Tai wan

Bel gi um

Sout hKor ea I t al y

I ndi a I ndonesi a

70%

60%

Russi anFeder at i on

Net her l ands

50% Fi nl and 3.

0days 3.

5days 4.

0days 4.

5days 5.

0days 5.

5days 6.

0days 6.

5days 7.

0days 7.

5days AvgLOS

TopPOI sVi si t ed % Shar eofVi si t or s

Downt ownVi l l age

43.

8%

Downt ownOut erLi mi t s

32.

7%

Nor t hLagunaBeach

30.

7%

Sout hLagunaDi st r i ct

24.

7%

HI PDi st r i ct

24.

3%

Sout hofPear l

23.

2%

Pear lDi st r i ct

18.

5%

LagunaCoastWi l der nessPar k

17.

5%

Cent r alBeaches Downt ownPr omenade

14.

4% 5.

2%

Mont ageLagunaBeach

4.

0%

LagunaCoastandAl i soWi l der ness

3.

4% 3.

4%

POIAnal ysi sbyCat egor y Di st r i ct s

St ar tDat e J anuar y01,2023

EndDat e August31,2024

POICat egor y Di st r i ct s

Dwel lFi l t er 0

POISpl i t

Demogr aphi cs

TopCr ossVi si t edPoi nt sofI nt er est

Uni queVi si t or s 68.

7%

Downt ownOut erLi mi t s Nor t hLagunaBeach HI PDi st r i ct

39.

3%

Sout hofPear l

36.

9%

Pear lDi st r i ct

10.

8%

Cent r alBeaches

47.

8%

Hei sl erPar kandBeach

3.

9%

Mont ageLagunaBeach

3.

8%

Tr easur eI sl andPar kandBeaches

3.

7%

Cr yst alCovePar kandCampgr ound

2.

7%

27% 19% 12%

I nnatLagunaBeach

26.

1%

LagunaCoastandAl i soWi l der ness

7.

8%

Downt ownPr omenade

5.

3%

15%

14%

12%

3% Sur fandSandResor t 2.

1.

9%

<$25K $25K - $50K - $75K - $100K -$150K+ $49K $74K $99K $149K

6% Cr escentBayBeach 1.

ofvi si t or s vi si t ed Di st r i ct s atl eastonce

Househol dI ncome( i nUSD) Medi an:$103.

4K

28.

7%

LagunaCoastWi l der nessPar k

49.

7%

Domest i cOnl y

35.

4%

Sout hLagunaDi st r i ct Downt ownVi l l age

76.

5%

Sampl eSi ze:803, 212

5% Sout hLagunaBeaches 1.

Age

4% Topoft heWor l d 1.

17%

Al i soBeach 1.

4% Thehi ve 2.

9%

TopOr i gi nMar ketbySt at e

13%

13%

13%

25Y34Y

35Y44Y

45Y54Y

55Y64Y

11%

uni quevi si t or s,excl udi ngLosAngel es,CA 59.

6%

28.

2%

Pal m Spr i ngs,CA

Ar i zona

6.

3%

SanDi ego,CA

Texas

4.

5%

Phoeni x,AZ

5.

6%

Nevada

4.

4%

SanFr anci scoOakl andSanJ ose,CA

4.

8%

Col or ado 2.

1%

LasVegas,NV

0% Ut ah 2.

Sacr ament oSt ockt onModest o,CA

19.

3%

3.

9%

19Y24Y

65Y+

Race 58%

2.

7%

8% Fl or i da 1.

Sal tLakeCi t y,UT

2.

0%

7% Washi ngt on 1.

Dal l asFt .Wor t h,TX

1.

9%

6% I l l i noi s 1.

Denver ,CO

1.

7%

2% New Yor k 1.

New Yor k,NY

1.

6%

9% Geor gi a 0.

Chi cago,I L

1.

4%

Sour ce:NearandUS CensusBur eau

13%

TopOr i gi nMar ketbyDMA

uni quevi si t or s,excl udi ngLosAngel es,CA Cal i f or ni a

3% Vi ct or i aBeach 1.

10% Whi t e

Asi an

13%

13%

2+ Races

Ot her

6% Bl ack

Vi si tLagunaBeac hSpendi ngSummar y Per i od:August2024 Dat e August2024

Spendi ngvs.Avg.SpendperTr ansact i on Si zeofbubbl edenot esnumberoft r ansact i ons $3.

0M

64.

4K

$97

113.

9K

$55

Car dhol der s

Avg.Spendper Car dhol der

Tr ansact i ons

Avg.Spendper Tr ansact i on

14.

9% vs.Pr evi ousYear

3.

9% vs.Pr evi ousYear

11.

4% vs.Pr evi ousYear

10.

0% vs.Pr evi ousYear

5.

5% vs.Pr evi ousYear

$2.

0M Spend

$6.

3M Car dSpend

Food& Bever age

AVG

Ret ai l Lodgi ng*

$1.

0M Ot herCat egor i es Tr anspor t at i on

TopOr i gi nDMAs

SpendShar ebyAge* * 38.

9%

LosAngel es,CA

2029 Dal l asFt .Wor t h,TX

5.

4%

SanDi ego,CA

4.

2%

50100k 3039

Phoeni xPr escot t ,AZ

<50k

2.

5%

$0

5064

$1, 000 $1, 200 $1, 400 $1, 600

Lodgi ng*

23.

0%

13.

0%

Chi cago,I L 2.

9%

$1, 596

Ret ai l

$84

Food& Bever age

$54

Tr anspor t at i on $21

41.

9%

LasVegas,NV 2.

7%

$800

Aver agespendpert r ansact i on

18.

8% 150200k

$600

Spendi ngCat egor i es

11.

0%

100150k 4049

$400

6.

9%

3.

8%

SanFr anci scoOakl andSan 3.

2% J ose,CA

$200

Avg.SpendperTr ansact i on

8.

1%

New Yor k,NY 3.

5%

AVG

$0.

0M

SpendShar ebyI nc ome* *

200250k

10.

1% Ot herCat egor i es $20

Pal m Spr i ngs,CA 1.

7%

65+ Seat t l eTacoma,WA 1.

5%

28.

7%

250k+

Sour ce:Tr ansUni on/ Commer ceSi gnal s;*Lodgi ngspendr epr esent si nmar ketspendonl y;**Sampl ewi t hunspeci f i edage/ i ncomeexcl uded

36.

0%

Avg.SpendperTr ansact i on

Websi t ePer f or manceSummar y Sept ember2024 Dat eSel ect i on Ent i r eMont hwi t hMOM

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100K J an

12.

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Feb

Mar

Apr

Sessi onsbyUserType

( notset )

78.

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Sour ce:Googl eAnal yt i cs

J ul

Aug

Sep

Oct

Nov

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TopSour ces 74.

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r et ur ni ng

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( di r ect )

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LosAngel es 4.

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SanDi ego ( notset )

3.

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1.

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LagunaBeach

1.

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New Yor k

1.

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Sant aCl ar a

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Chi cago

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TopLandi ngSect i ons 79.

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MOM

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event 1, 743 medi a 972