VLB Dashboard November 4

Bi weekl yI nsi ght s Execut i veSummar y

LagunaBeachHot el s Oct ober13-26,2024

Occupancy

ADR

67.

5%

$468 $474

Sat10/ 26

$483

Fr i10/ 25

$424

Thu10/ 24

$378

Wed10/ 23

$406

Tue10/ 22

$414

Mon10/ 21

$462

Sun10/ 20

$559

Sat10/ 19

$547

Fr i10/ 18

$463

Thu10/ 17

$433

Wed10/ 16

$350

Tue10/ 15

Mon10/ 14

Sun10/ 13

Sat10/ 26

Fr i10/ 25

Thu10/ 24

Wed10/ 23

Tue10/ 22

Mon10/ 21

Sun10/ 20

Fr i10/ 18

Sat10/ 19

Thu10/ 17

Wed10/ 16

Tue10/ 15

Mon10/ 14

79% 77% 68% 61% 63% 66% 69% 74% 67% 66% 70% 61% 68% 72%

$416

+8.

1% YOY

$480

9.

7% YOY

Sun10/ 13

Operating Hotel Rooms 1,199 -115 Rooms YOY Closed Hotels Coast Inn Hotel Laguna Rooms Under Renovation Surf & Sand Resort Laguna Beach The Lodge

▇Cur r ent ▇Samet i mel ast year

Sour ce:STR

J ohnWayneAi r por t( SNA) Sept ember2024

Lei sur e& hospi t al i t yj obsi nOr angeCount y.

Dat aasofQ12024.

Sour ce:Bur eauofLaborSt at i st i cs

Asof10/ 20/ 2024

Unempl oymentr at ef orper sonsr esi di ngi n Or angeCount y. Dat aasofAugust2024.

▇Domest i c ▇I nt er nat i onal

Sour ce:J ohnWayneAi r por t

Power edby

▇Cur r entYear ▇LastYear

Dec

Nov

Oct

Sep

J ul

Aug

+0.

5% pptYOY

J un

900K

May

4.

5%

9.

3% YOY

J an

+2.

8% YOY

879.

7K

Apr

228.

9K

Unempl oymentRat e

Feb

Lei sur e& Hospi t al i t yJ obs

1000K

Mar

Passenger s

Passenger sbyMont h

Or angeCount y,CA Empl oyment

Oc c upanc y

Lodgi ngPer f or mance

Ci t yofLagunaBeach,CA

Sept ember2024

Dec

Oct

Nov

Sep

Aug

J ul

J un

May

Apr

Feb

Mar

J an

68.

1%

Hot el s:Ci t yofLagunaBeach,CA Oc c upanc y

ADR

RevPAR

Suppl y

Demand

Revenue

68.

1%

$502

$342

36.

0K

24.

5K

$12.

3M

YOY

YOY

YOY

YOY

YOY

YOY

9.

4%

5.

9%

4.

1%

1.

9%

11.

1%

5.

9%

$502

2020

68.

7%

$290

Sant aBar bar a,CA

76.

0%

2021

75.

1%

DanaPoi nt ,CA+

71.

7%

Ci t yofLagunaBeach,CA

68.

1%

$423 $495

$371

2022

77.

0%

$493

$380

2023

75.

2%

$475

$357

$502

$342

68.

1%

2024

Occupancy

ADR

RevPAR

Pal m Spr i ngs,CA

50.

3%

Occupancy

$354

$271

$302

$230

$451

ADR

$342

$323

$502 $161

Dec

76.

5%

Nov

Newpor tBeach,CA

Dec

$264

$342 $81

RevPAR

2021

2022

2023

Oct

$284

$353

Sep

$353

74.

8%

Aug

80.

5%

2019

RevPAR Ci t yofLagunaBeach,CA

$207

J ul

2018

$267

Nov

77.

5%

Oct

Hunt i ngt onBeach,CA

Sep

$278

Aug

$350

J ul

79.

4%

J un

Sant aMoni ca,CA

J un

$267

$250

Apr

$342

$313

May

78.

2%

80.

1%

Apr

2017

LaJ ol l a,CA

May

2016

$251

Mar

$238

$334

Mar

$303

J an

78.

6% 75.

0%

J an

2015

Feb

Mont hl yCompSetPer f or manc e

Ci t yofLagunaBeach,CA

Feb

Mont hl yHot elPer f or manc e

ADR Ci t yofLagunaBeach,CA

2024

Power edby: Dat aSour ce:STR

Vi si tLagunaBeac hSpendi ngSummar y Per i od:Sept ember2024 Dat e Sept ember2024

Spendi ngvs.Avg.SpendperTr ansact i on Si zeofbubbl edenot esnumberoft r ansact i ons Food& Bever age

$2.

0M

47.

3K

$96

82.

2K

$55

Car dhol der s

Avg.Spendper Car dhol der

Tr ansact i ons

Avg.Spendper Tr ansact i on

5.

1% vs.Pr evi ousYear

9.

3% vs.Pr evi ousYear

6.

9% vs.Pr evi ousYear

1.

9% vs.Pr evi ousYear

TopOr i gi nDMAs

SpendShar ebyAge* *

2029 Dal l asFt .Wor t h,TX

4.

5%

Phoeni xPr escot t ,AZ

4.

3%

<50k

3.

6%

50100k 3039

5064

Tr anspor t at i on

AVG

$200 $300 $400 $500

Lodgi ng* Ret ai l

11.

7%

200250k

11.

1%

Food& Bever age

$1, 002 $86 $54

Ot herCat egor i es $22

40.

0%

Tr anspor t at i on $19 Seat t l eTacoma,WA 2.

0%

65+ Bost onManchest er ,MANH 1.

5%

28.

0%

250k+

Sour ce:Tr ansUni on/ Commer ceSi gnal s;*Lodgi ngspendr epr esent si nmar ketspendonl y;**Sampl ewi t hunspeci f i edage/ i ncomeexcl uded

$900 $1, 000

Aver agespendpert r ansact i on

25.

3%

150200k

$600 $700 $800

Spendi ngCat egor i es

11.

0%

19.

6%

Chi cago,I L 2.

3%

Ot herCat egor i es

8.

0%

100150k

SanDi ego,CA 2.

9% SanFr anci scoOakl andSan 8% J ose,CA 2.

Lodgi ng* $0.

5M

Avg.SpendperTr ansact i on

New Yor k,NY 3.

0%

4049

Ret ai l

$0 $100

8.

9%

LasVegas,NV 3.

0%

$1.

0M AVG

$0.

0M

SpendShar ebyI nc ome* *

37.

1%

LosAngel es,CA

+2.

7% vs.Pr evi ousYear

$1.

5M Spend

$4.

5M Car dSpend

32.

9%

Avg.SpendperTr ansact i on

Demogr aphi c s Per i od:Sept ember2024 Dat e Sept ember2024

Spendi ngCat egor i esbyAgeGr oup

% Shar eoft ot alcar dspend

Spendvs.SpendperTr ansact i on

40.

4%

4M

29%

23%

47% 29%

3M

41%

$62 2M

5%

$60 1M

54%

17%

31%

44% Food& Bever age Tr anspor t at i on

Sep24

J ul 24

Aug24

J un24

0M

6%

Ot herCat egor i es

3039

4049

5064

$99

65+

25.

5% 7.

9%

SpendperTr ansact i on

Sour ce:Tr ansUni on/ Commer ceSi gnal s;*Lodgi ngspendr epr esent si nmar ketspendonl y;**Sampl ewi t hunspeci f i edage/ i ncomeexcl uded,onl ysampl ewi t hspendi ngcat egor ydat ai ncl uded

11.

5%

11.

0%

10.

8%

Avg.car dspendpert r ansact i on

$56 Sep24

250k+

Ret ai l

$58

Aug24

48%

J ul 24

27%

J un24

18%

Lodgi ng*

$60

6%

200250k

$81

33.

3%

2M

May24

50%

5%

Apr 24

28%

45%

Mar 24

14%

22%

$85

$63

% Shar eoft ot alcar dspend

$62

Feb24

25%

8%

J an24

150200k

25%

8.

9%

Avg.car dspendpert r ansact i on

2029

4M

7%

Dec23

100150k

50%

Spend

I nc ome* *

50100k 10%

27%

2.

9%

Spendvs.SpendperTr ansact i on

% Shar eofcr edi tcar dspend

28.

2%

19.

6%

$49

SpendperTr ansact i on

Spendi ngCat egor i esbyI ncomeLevel <50k 12%

Apr 24

Ot herCat egor i es

May24

Tr anspor t at i on

Mar 24

Food& Bever age

Ret ai l

J an24

Lodgi ng*

0M Feb24

9%

Dec23

46%

$58 Oct 23

24%

8%

Nov23

19%

48%

Nov23

27%

Sep23

65+

15%

Oct 23

5064

SpendperTr ansact i on

4049

15%

5%

Sep23

Age* *

3039

53%

Spend

36%

2029

$64

SpendperTr ansact i on

% Shar eofcr edi tcar dspend

$60

<50k

$60

$84

$74

$84

$98

50100k 100150k 150200k200250k 250k+

I nt er nat i onalVi si t or s St ar tDat e J anuar y01,2023

EndDat e Sept ember30,2024

Sampl eSi ze:1, 504

TopVi si t orOr i gi n % Shar eofTot al 100%

80.

9%

AvgLengt hofSt ay

Over ni ght

TopI nt er nat i onalMar ket s % Over ni ght

AvgLOS

Mexi co

78.

5%

3.

0days

Canada

81.

5%

4.

3days

J apan

85.

1%

5.

2days

Sout hKor ea

83.

6%

5.

3days

Uni t edKi ngdom

84.

1%

4.

3days

Br azi l

84.

9%

4.

5days

Aust r al i a

81.

1%

3.

4days

Tai wan

93.

8%

6.

9days

Uni t edAr abEmi r at es

92.

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5.

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I ndonesi a

75.

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4.

2days

Phi l i ppi nes

80.

0%

2.

7days

I ndi a

79.

3%

4.

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Vi etNam

68.

0%

2.

7days

Ger many

79.

2%

4.

0days

SaudiAr abi a

91.

3%

4.

8days

Net her l ands

65.

0%

2.

7days

I t al y

78.

9%

5.

7days

Fr ance

86.

7%

3.

2days

New Zeal and

86.

7%

4.

3days

Col ombi a

85.

7%

3.

4days

Spai n

76.

9%

2.

9days

Bel gi um

90.

9%

5.

6days

Russi anFeder at i on

100.

0%

8.

3days

100.

0%

6.

2days

44.

4%

2.

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Sour ce:Near

Swi t zer l and

90% % Over ni ght

3.

8days

SaudiAr abi a

80%

Aust r al i a Spai n

70%

60%

Canada

Russi anFeder at i on Tai wan

Bel gi um

Sout hKor ea I ndi a

I t al y

I ndonesi a

Net her l ands

50% Fi nl and 3.

0days

4.

0days

5.

0days

6.

0days

7.

0days

8.

0days

AvgLOS

TopPOI sVi si t ed % Shar eofVi si t or s

Downt ownVi l l age

43.

7%

Downt ownOut erLi mi t s

32.

4%

Nor t hLagunaBeach

30.

7%

Sout hLagunaDi st r i ct

24.

4%

HI PDi st r i ct

24.

1%

Sout hofPear l

22.

6%

Pear lDi st r i ct

18.

3%

LagunaCoastWi l der nessPar k

17.

3%

Cent r alBeaches Downt ownPr omenade

14.

2% 5.

0%

Mont ageLagunaBeach

4.

0%

LagunaCoastandAl i soWi l der ness

3.

4% 3.

3%

Domest i cVi si t or s St ar tDat e Sept ember01,2024

EndDat e Sept ember30,2024

Tr i pType Al l

Weekend/ WeekdayTr i ps Al l

Sampl eSi ze:6, 663

US Mai nl andOr i gi nHeatMap 2.

7days

78.

7%

64.

0%

AvgLengt hofSt ay

Over ni ght

Repeat

TopVi si t orOr i gi nSt at es

TopVi si t orOr i gi nDMAs

% shar eoft ot al

% shar eoft ot al

47.

0%

Cal i f or ni a Ar i zona

LosAngel es,CA

20.

7%

SanDi ego,CA

8.

0%

7.

8%

Texas

5.

7%

Phoeni x,AZ

7.

2%

Nevada

4.

9%

SanFr anci scoOakl andSanJ ose,CA

5.

7%

Ut ah

2.

8%

3% Col or ado 2.

3% Fl or i da 2.

LasVegas,NV

4.

2%

Pal m Spr i ngs,CA

3.

7%

Sacr ament oSt ockt onModest o,CA

3.

2%

Sal tLakeCi t y,UT

2.

8%

Dal l asFt .Wor t h,TX

2.

4%

0% Washi ngt on 2.

9% I l l i noi s 1.

6% New Yor k 1.

New Yor k,NY

2.

1%

Denver ,CO

2.

0%

©2024Mapbox©OpenSt r eet Map

Demogr aphi cEst i mat es Househol dI ncome

1.

7%

Di st anceShar e % shar eoft ot al

AgeGr oups

Race

Medi an:$101.

6K 18%

TopPOI sVi si t ed

62%

27%

% shar eoft r i ps

Downt ownVi l l age 50-249mi l es 40.

4%

30.

5%

Nor t hLagunaBeach

24.

5%

HI PDi st r i ct

23.

6%

Sout hLagunaDi st r i ct 250-499mi l es 19.

9%

21.

5%

Sout hofPear l

Sur fandSandResor t

15%

14%

13%

13%

10%

12%

7%

11.

4% 10.

1% 5.

6% 4.

1% 3.

7%

Sour ce:Near& US CensusBur eau

13%

13%

13.

0%

Cent r alBeaches Mont ageLagunaBeach

18%

19.

4%

Pear lDi st r i ct LagunaCoastWi l der nessPar k

500+ mi l es 39.

7%

13%

37.

1%

Downt ownOut erLi mi t s

<25K 25K - 50K - 75K - 100K -150K+ 49K 75K 100K 149K

19Y 25Y- 35Y- 45Y- 55Y- 65Y+ 24Y 34Y 44Y 54Y 64Y

9%

11%

12%

Whi t e Bl ack Asi an Ot her 2+ r aces

POIAnal ysi sbyCat egor y At t r act i ons

St ar tDat e J anuar y01,2024

EndDat e Sept ember30,2024

POICat egor y At t r act i ons

Dwel lFi l t er 0

POISpl i t

Sampl eSi ze:163, 030

Demogr aphi cs

TopCr ossVi si t edPoi nt sofI nt er est

Uni queVi si t or s

Domest i cOnl y

57.

6%

Downt ownVi l l age

LagunaCoastWi l der nessPar k Cr yst alCovePar kandCampgr ound

91.

9%

34.

5%

Nor t hLagunaBeach

6.

2%

LagunaAr tMuseum 1.

0%

Sout hofPear l

24.

7%

Sout hLagunaDi st r i ct

24.

7%

21.

3%

Cent r alBeaches LagunaCoastandAl i soWi l der ness

Paci f i cMar i neMammalCent er 0.

8%

ofvi si t or s vi si t ed At t r act i ons atl eastonce

Ni xNat ur eCent er 0.

1%

TopOr i gi nMar ketbySt at e

Hei sl erPar kandBeach

3.

9%

Thehi ve

3.

7%

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3.

5%

Tr easur eI sl andPar kandBeaches

3.

5%

<$25K $25K - $50K - $75K - $100K -$150K+ $49K $74K $99K $149K

Age 16% 13%

13%

13%

13%

25Y34Y

35Y44Y

45Y54Y

55Y64Y

10%

uni quevi si t or s,excl udi ngLosAngel es,CA 63.

0%

39.

4%

Pal m Spr i ngs,CA

Ar i zona

6.

4%

SanDi ego,CA

Nevada

4.

7%

Phoeni x,AZ

Texas

4.

3%

SanFr anci scoOakl andSanJ ose,CA

Ut ah 2.

0%

LasVegas,NV

8% Col or ado 1.

Sacr ament oSt ockt onModest o,CA

12.

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5.

9%

Race

4.

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3%

54%

2.

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Sal tLakeCi t y,UT

2.

0%

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Dal l asFt .Wor t h,TX

1.

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Denver ,CO

1.

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9% New Yor k 0.

Fr esnoVi sal i a,CA

1.

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Chi cago,I L

1.

2%

Sour ce:NearandUS CensusBur eau

13%

TopOr i gi nMar ketbyDMA

uni quevi si t or s,excl udi ngLosAngel es,CA Cal i f or ni a

15%

10.

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4.

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LagunaAr t AFai r 0.

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8.

4%

Downt ownPr omenade LagunaPl ayhouse 0.

7%

20%

18.

9%

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9%

26%

28.

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HI PDi st r i ct SawdustAr tFest i val 2.

1%

Househol dI ncome( i nUSD) Medi an:$101.

1K

38.

3%

Downt ownOut erLi mi t s

10%

Whi t e

Asi an

14%

16%

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6% Bl ack

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