VLB Dashboard November 18

Bi weekl yI nsi ght s Execut i veSummar y

LagunaBeachHot el s Oct ober27-November9,2024

$440 $491

$409

Thu11/ 7

Closed Hotels Coast Inn Hotel Laguna

Sat11/ 9

$390

Wed11/ 6

$458

$350

Tue11/ 5

Fr i11/ 8

$353

Mon11/ 4

Rooms Under Renovation Surf & Sand Resort Laguna Beach The Lodge

▇Cur r ent ▇Samet i mel ast year

Sour ce:STR

J ohnWayneAi r por t( SNA) Sept ember2024

Sour ce:Bur eauofLaborSt at i st i cs

Asof11/ 3/ 2024

▇Domest i c ▇I nt er nat i onal

Sour ce:J ohnWayneAi r por t

Power edby

▇Cur r entYear ▇LastYear

Dec

Nov

Oct

Unempl oymentr at ef orper sonsr esi di ngi n Or angeCount y. Dat aasofSept ember2024.

Sep

Lei sur e& hospi t al i t yj obsi nOr angeCount y.

Dat aasofQ12024.

900K

J an

+0.

3% pptYOY

9.

3% YOY

J ul

4.

1%

+2.

8% YOY

879.

7K

Aug

228.

9K

Unempl oymentRat e

J un

Lei sur e& Hospi t al i t yJ obs

1000K

May

Passenger s

Apr

Or angeCount y,CA Empl oyment

Mar

$430

Sun11/ 3

$467

Sat11/ 2

$387

Thu10/ 31

$457

$365

Wed10/ 30

Fr i11/ 1

$396

Tue10/ 29

$429

Mon10/ 28

Sun10/ 27

79%

Sat11/ 9

71%

Fr i11/ 8

52%

64%

Thu11/ 7

Tue11/ 5

Mon11/ 4

Sun11/ 3

Fr i11/ 1

34% 38%

Wed11/ 6

63% 67% 58%

Sat11/ 2

Thu10/ 31

39% 44%

Wed10/ 30

Tue10/ 29

Mon10/ 28

Sun10/ 27

54% 54%

Operating Hotel Rooms 1,199 -115 Rooms YOY

+7.

1% YOY

$449

13.

9% YOY

Feb

60.

2% 62%

___________

ADR

Passenger sbyMont h

Occupancy

Oc c upanc y

Lodgi ngPer f or mance

Ci t yofLagunaBeach,CA

Sept ember2024

Dec

Oct

Nov

Sep

Aug

J ul

J un

May

Apr

Feb

Mar

J an

68.

1%

Hot el s:Ci t yofLagunaBeach,CA Oc c upanc y

ADR

RevPAR

Suppl y

Demand

Revenue

68.

1%

$502

$342

36.

0K

24.

5K

$12.

3M

YOY

YOY

YOY

YOY

YOY

YOY

9.

4%

5.

9%

4.

1%

1.

9%

11.

1%

5.

9%

$502

2020

68.

7%

$290

Sant aBar bar a,CA

76.

0%

2021

75.

1%

DanaPoi nt ,CA+

71.

7%

Ci t yofLagunaBeach,CA

68.

1%

$423 $495

$371

2022

77.

0%

$493

$380

2023

75.

2%

$475

$357

$502

$342

68.

1%

2024

Occupancy

ADR

RevPAR

Pal m Spr i ngs,CA

50.

3%

Occupancy

$354

$271

$302

$230

$451

ADR

$342

$323

$502 $161

Dec

76.

5%

Nov

Newpor tBeach,CA

Dec

$264

$342 $81

RevPAR

2021

2022

2023

Oct

$284

$353

Sep

$353

74.

8%

Aug

80.

5%

2019

RevPAR Ci t yofLagunaBeach,CA

$207

J ul

2018

$267

Nov

77.

5%

Oct

Hunt i ngt onBeach,CA

Sep

$278

Aug

$350

J ul

79.

4%

J un

Sant aMoni ca,CA

J un

$267

$250

Apr

$342

$313

May

78.

2%

80.

1%

Apr

2017

LaJ ol l a,CA

May

2016

$251

Mar

$238

$334

Mar

$303

J an

78.

6% 75.

0%

J an

2015

Feb

Mont hl yCompSetPer f or manc e

Ci t yofLagunaBeach,CA

Feb

Mont hl yHot elPer f or manc e

ADR Ci t yofLagunaBeach,CA

2024

Power edby: Dat aSour ce:STR

Vi si tLagunaBeac hSpendi ngSummar y Per i od:Sept ember2024 Dat e Sept ember2024

Spendi ngvs.Avg.SpendperTr ansact i on Si zeofbubbl edenot esnumberoft r ansact i ons Food& Bever age

$2.

0M

47.

3K

$96

82.

2K

$55

Car dhol der s

Avg.Spendper Car dhol der

Tr ansact i ons

Avg.Spendper Tr ansact i on

5.

1% vs.Pr evi ousYear

9.

3% vs.Pr evi ousYear

6.

9% vs.Pr evi ousYear

1.

9% vs.Pr evi ousYear

TopOr i gi nDMAs

SpendShar ebyAge* *

2029 Dal l asFt .Wor t h,TX

4.

5%

Phoeni xPr escot t ,AZ

4.

3%

<50k

3.

6%

50100k 3039

5064

Tr anspor t at i on

AVG

$200 $300 $400 $500

Lodgi ng* Ret ai l

11.

7%

200250k

11.

1%

Food& Bever age

$1, 002 $86 $54

Ot herCat egor i es $22

40.

0%

Tr anspor t at i on $19 Seat t l eTacoma,WA 2.

0%

65+ Bost onManchest er ,MANH 1.

5%

28.

0%

250k+

Sour ce:Tr ansUni on/ Commer ceSi gnal s;*Lodgi ngspendr epr esent si nmar ketspendonl y;**Sampl ewi t hunspeci f i edage/ i ncomeexcl uded

$900 $1, 000

Aver agespendpert r ansact i on

25.

3%

150200k

$600 $700 $800

Spendi ngCat egor i es

11.

0%

19.

6%

Chi cago,I L 2.

3%

Ot herCat egor i es

8.

0%

100150k

SanDi ego,CA 2.

9% SanFr anci scoOakl andSan 8% J ose,CA 2.

Lodgi ng* $0.

5M

Avg.SpendperTr ansact i on

New Yor k,NY 3.

0%

4049

Ret ai l

$0 $100

8.

9%

LasVegas,NV 3.

0%

$1.

0M AVG

$0.

0M

SpendShar ebyI nc ome* *

37.

1%

LosAngel es,CA

+2.

7% vs.Pr evi ousYear

$1.

5M Spend

$4.

5M Car dSpend

32.

9%

Avg.SpendperTr ansact i on

I nt er nat i onalVi si t or s St ar tDat e J anuar y01,2024

EndDat e Oct ober31,2024

Sampl eSi ze:795

TopVi si t orOr i gi n % Shar eofTot al 100%

84.

2%

AvgLengt hofSt ay

Over ni ght

TopI nt er nat i onalMar ket s

Fr ance

Nor way

Uni t edAr abEmi r at es

Aust r al i a 90% % Over ni ght

4.

4days

Phi l i ppi nes 80%

Tai wan

New Zeal and

J apan

Canada Ger many

I ndonesi a

% Over ni ght

AvgLOS

Mexi co

79.

7%

3.

2days

Canada

86.

6%

5.

4days

J apan

88.

9%

5.

9days

Sout hKor ea

91.

0%

6.

2days

Br azi l

91.

8%

5.

3days

Uni t edKi ngdom

89.

7%

3.

6days

Tai wan

94.

1%

7.

8days

Aust r al i a

94.

4%

4.

7days

2.

5days 3.

0days 3.

5days 4.

0days 4.

5days 5.

0days 5.

5days 6.

0days 6.

5days 7.

0days 7.

5days

Uni t edAr abEmi r at es

100.

0%

7.

1days

AvgLOS

Phi l i ppi nes

88.

2%

3.

6days

I ndonesi a

81.

3%

6.

1days

I ndi a

76.

9%

5.

4days

Ger many

81.

8%

4.

3days

Net her l ands

80.

0%

3.

1days

New Zeal and

90.

0%

5.

0days

Russi anFeder at i on

100.

0%

7.

6days

Spai n

60.

0%

2.

8days

I t al y

100.

0%

7.

7days

SaudiAr abi a

100.

0%

6.

8days

Fr ance

100.

0%

2.

4days

Sout hAf r i ca

71.

4%

3.

9days

Swi t zer l and

100.

0%

7.

0days

Sweden

100.

0%

6.

6days

75.

0%

5.

8days

100.

0%

6.

1days

Sour ce:Near

Mexi co

I ndi a 70%

Bel gi um

Sout hAf r i ca

60%

Spai n

TopPOI sVi si t ed % Shar eofVi si t or s

Downt ownVi l l age

36.

0%

Downt ownOut erLi mi t s

28.

1%

Nor t hLagunaBeach

27.

5%

HI PDi st r i ct

19.

4%

Sout hofPear l

19.

3%

Sout hLagunaDi st r i ct

18.

6%

Cent r alBeaches

14.

4%

Pear lDi st r i ct

13.

9%

LagunaCoastWi l der nessPar k Mont ageLagunaBeach

13.

4% 3.

9%

Downt ownPr omenade

3.

8%

Hei sl erPar kandBeach

3.

3% 2.

6%

Domest i cVi si t or s St ar tDat e Oct ober01,2024

EndDat e Oct ober31,2024

Tr i pType Al l

Weekend/ WeekdayTr i ps Al l

Sampl eSi ze:6, 065

US Mai nl andOr i gi nHeatMap 2.

6days

80.

6%

63.

2%

AvgLengt hofSt ay

Over ni ght

Repeat

TopVi si t orOr i gi nSt at es

TopVi si t orOr i gi nDMAs

% shar eoft ot al

% shar eoft ot al

47.

1%

Cal i f or ni a Ar i zona

LosAngel es,CA

19.

9%

SanDi ego,CA

7.

7%

8.

0%

Texas

5.

6%

Phoeni x,AZ

6.

8%

Nevada

4.

9%

SanFr anci scoOakl andSanJ ose,CA

6.

3%

Ut ah

3.

2%

Col or ado

2.

7%

2% Fl or i da 2.

1% I l l i noi s 2.

LasVegas,NV

4.

3%

Pal m Spr i ngs,CA

3.

8%

Sal tLakeCi t y,UT

3.

2%

Sacr ament oSt ockt onModest o,CA

2.

9%

Dal l asFt .Wor t h,TX

2.

6%

9% Washi ngt on 1.

5% New Yor k 1.

Denver ,CO

2.

4%

Fr esnoVi sal i a,CA

2.

0%

©2024Mapbox©OpenSt r eet Map

Demogr aphi cEst i mat es Househol dI ncome

2.

0%

Di st anceShar e % shar eoft ot al

AgeGr oups

Race

Medi an:$101.

2K 18%

TopPOI sVi si t ed

62%

26%

% shar eoft r i ps

Downt ownVi l l age 50-249mi l es 40.

5%

250-499mi l es 19.

6%

31.

3%

Nor t hLagunaBeach

22.

7%

Sout hLagunaDi st r i ct

20.

7%

HI PDi st r i ct

19.

8%

Sout hofPear l

Downt ownPr omenade

14%

13%

13%

10%

12%

7%

9.

9% 9.

9% 5.

3% 3.

4% 3.

4%

Sour ce:Near& US CensusBur eau

16%

13%

11.

8%

Cent r alBeaches Mont ageLagunaBeach

14%

17%

19.

4%

Pear lDi st r i ct LagunaCoastWi l der nessPar k

500+ mi l es 39.

8%

13%

35.

7%

Downt ownOut erLi mi t s

<25K 25K - 50K - 75K - 100K -150K+ 49K 75K 100K 149K

19Y 25Y- 35Y- 45Y- 55Y- 65Y+ 24Y 34Y 44Y 54Y 64Y

9%

11%

12%

Whi t e Bl ack Asi an Ot her 2+ r aces

Websi t ePer f or manceSummar y Oct ober2024 Dat eSel ect i on Ent i r eMont hwi t hMOM

Mont h Oct ober2024

134.

12K

PageorSect i on Sect i ons

2.

11page

16.

2% MOM

Tot alSessi ons 0.

0% smar tt v

31.

1% deskt op

Def aul tChannelGr oupi ng Al l

38.

1%

+0.

01page MOM

PagesperSessi on

00 02 47

2.

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BounceRat e

Sessi onCountTr end

2022 2023 2024

300K

Devi ce

100K J an

14.

1% Di r ect

Feb

Mar

Apr

Sessi onsbyUserType

( notset )

78.

8% 15.

9% 5.

3%

Sour ce:Googl eAnal yt i cs

J ul

Aug

Sep

Oct

Nov

Dec

TopSour ces 72.

0%

( or gani c) 71.

5% Or gani cSear ch

new

J un

TopCampai gns

Channel

r et ur ni ng

May

( di r ect )

14.

3%

4.

2%

SanDi ego

3.

5% 2.

6%

LagunaBeach

1.

7%

Anahei m

1.

6%

I r vi ne

1.

5%

New Yor k

1.

4%

Chi cago

1.

1%

Mi ssi onVi ej o

1.

0%

Sant aCl ar a

0.

9%

TopLandi ngSect i ons 77.

9%

googl e ( di r ect )

25.

7%

LosAngel es

( notset )

200K

0.

5% Or gani cSoci al Or gani cShoppi ng

MOM

TopCi t i es

SanJ ose 67.

4% mobi l e

+3.

5%

Avg.Sessi onDur at i on

14.

3%

46, 143

homepage

41, 125

t hi ngst odo

0% Vi si tLagunaBeach( DMCALB23. . 5.

8% bi ng 1.

di r ect or y

3% maddendmcal b2324 4.

4% Tr i pAdvi sor 1.

bl og

7% ( r ef er r al ) 3.

0% yahoo 1.

event s

6% ( notset ) 0.

8% duckduckgo 0.

pl an

0% 2020 0.

4% ( notset ) 0.

r est aur ant s

0% l ocal per spect i ve10.

4.

24( qui ck. . 0.

3% vi si t cal i f or ni a. com 0.

hot el s

weekl ynewsl et t er 10/ 21/ 24[ du. . 0.

0%

news. googl e. com 0.

2%

0% weekl ynewsl et t er 9/ 30/ 24( qui . . 0.

1% f acebook. com 0.

17, 830 14, 723 12, 258 9, 777 8, 580 3, 768

event 2, 423 medi a 720