VLB Dashboard June 2

Bi weekl yI nsi ght s Execut i veSummar y

LagunaBeachHot el s May11-24,2025

Occupancy

ADR

Oper at i ng Hot elRooms

65.

4%

$480

1, 231

$684

$422 Thu05/ 22

Cl osedHot el s -CoastI nn

Sat05/ 24

$410

$446 Tue05/ 20

Wed05/ 21

$414 Mon05/ 19

$501 Sun05/ 18

$528

$455 Thu05/ 15

Sat05/ 17

$410 Wed05/ 14

$512

$366 Tue05/ 13

Fr i05/ 16

$371 Mon05/ 12

$450 Sun05/ 11

Sat05/ 24

Fr i05/ 23

Thu05/ 22

50% 52%

Wed05/ 21

Tue05/ 20

Mon05/ 19

71%

$599

+107RoomsYOY

94% 64% 62% 66%

Sun05/ 18

Sat05/ 17

81% 86%

Fr i05/ 16

Thu05/ 15

Tue05/ 13

Mon05/ 12

Sun05/ 11

46%

Wed05/ 14

64%

74% 62% 68%

+4.

0% YOY

Fr i05/ 23

+2.

9% YOY

-Hot elLagunaResor t

▇Cur r ent ▇Samet i mel ast year

Sour ce:STR

J ohnWayneAi r por t( SNA) Mar ch2025

Lei sur e& hospi t al i t yj obsi nOr angeCount y.

Dat aasofQ32024.

Sour ce:Bur eauofLaborSt at i st i cs

Asof5/ 18/ 2025

Unempl oymentr at ef orper sonsr esi di ngi n Or angeCount y. Dat aasofApr i l2025.

▇Domest i c ▇I nt er nat i onal

Sour ce:J ohnWayneAi r por t

Power edby

▇Cur r entYear ▇LastYear

Dec

Nov

Oct

Sep

Aug

J ul

800K J un

+0.

3% pptYOY

May

3.

7% YOY

J an

+1.

0% YOY

3.

7%

928.

7K

Apr

235.

3K

Unempl oymentRat e

Mar

Lei sur e& Hospi t al i t yJ obs

900K

Feb

Passenger s

Passenger sbyMont h

Or angeCount y,CA Empl oyment

Hot elRevi ew Mont hl yPer f or mancebyMar ket

Cal endarYear t oDat ePer f or mance 2024

2025

Ci t yofLagunaBeach,CA

+8.

4%

$459

+35.

8%

$280

+47.

2%

59.

6%

+4.

2%

$412

+9.

7%

$246

+14.

3%

Ci t yofLagunaBeach,CA

68.

7%

+0.

1%

$414

4.

6%

$284

4.

5%

Ci t yofLagunaBeach,CA

62.

8%

0.

2%

$438

+1.

3%

$275

+1.

1%

2024

Ci t yofLagunaBeach,CA

54.

1%

12.

8%

$411

+3.

2%

$223

2025

70%

Occupancy

Nov

J an

Ci t yofLagunaBeach,CA

Dec

61.

0%

Ci t yofLagunaBeach,CA

$400

Nov

% CHG

Oct

RevPAR

Jan

% CHG

Feb

ADR

Mar

% CHG

Apr

OCC

$500

Sep

LastSi xMont hs

Aug

+2.

7% YOY

J ul

+1.

4% YOY

$600

J un

+1.

6% YOY

Revenue $9.

7M

May

+1.

1% YOY

Demand 22.

1K

Apr

+1.

3% YOY

Suppl y 35.

3K

Mar

RevPAR $275.

21

Feb

0.

2% YOY

ADR $438.

06

Room Rat e

Occupancy 62.

8%

65%

DA e D ma Rnd $ 8 4 9 3 .

0 1K

60%

10.

0%

+8 +1 .

5 . % 9%

Sour ce:STR

Power edby

Dec

Nov

Oct

Sep

Aug

0.

1%

J ul

$229

J un

+11.

6%

May

$432

Apr

10.

4%

Mar

53.

1%

Feb

Ci t yofLagunaBeach,CA

J an

Dec

55%

Hot elCompet i t i vePer f or mance

Apr

Mar

Feb

Mont hl yPer f or mancebyMar ket

Cal endarYear t oDat ePer f or mance

OCC

% CHG

ADR

% CHG

RevPAR

% CHG

Ci t yofLagunaBeac. .

63.

3%

4.

7%

$474

+7.

0%

$300

+2.

0%

DanaPoi nt ,CA+

48.

7%

+2.

8%

$335

+2.

1%

$163

+5.

0%

Hunt i ngt onBeach,CA

65.

7%

0.

8%

$247

+2.

7%

$162

+1.

9%

LaJ ol l a,CA

72.

6%

+6.

8%

$291

+5.

6%

$211

+12.

8%

Newpor tBeach,CA

67.

1%

+7.

0%

$316

+2.

1%

$212

+9.

2%

Pal m Spr i ngs,CA

71.

6%

+2.

7%

$256

+2.

9%

$183

+5.

7%

Sant aBar bar a,CA

63.

1%

+2.

4%

$234

+7.

9%

$148

+10.

4%

Sant aMoni ca,CA

73.

8%

0.

3%

$363

+2.

0%

$268

+1.

7%

Ci t yofLagunaBeac. .

64.

3%

4.

4%

$482

+5.

0%

$310

+0.

4%

DanaPoi nt ,CA+

57.

3%

4.

0%

$358

10.

8%

$205

14.

4%

Hunt i ngt onBeach,CA

71.

8%

1.

5%

$239

5.

8%

$171

7.

2%

LaJ ol l a,CA

73.

2%

+2.

3%

$275

3.

4%

$201

1.

1%

Newpor tBeach,CA

71.

0%

+5.

5%

$329

0.

6%

$234

+4.

8%

Pal m Spr i ngs,CA

76.

5%

1.

3%

$306

+0.

6%

$234

0.

7%

Sant aBar bar a,CA

65.

9%

4.

3%

$237

+2.

5%

$156

2.

0%

Sant aMoni ca,CA

73.

3%

8.

3%

$356

+0.

4%

$261

7.

9%

Newpor tBeach,CA

Ci t yofLagunaBeac. .

63.

8%

3.

7%

$481

+5.

5%

$307

+1.

6%

DanaPoi nt ,CA+

58.

3%

7.

7%

$383

3.

4%

$223

10.

9%

Hunt i ngt onBeach,CA

70.

8%

+3.

4%

$244

0.

7%

$173

+2.

7%

LaJ ol l a,CA

72.

3%

1.

0%

$274

4.

6%

$198

5.

5%

Newpor tBeach,CA

68.

6%

+6.

0%

$327

+2.

1%

$224

+8.

2%

Pal m Spr i ngs,CA

74.

7%

+5.

7%

$332

+10.

6%

$248

+17.

0%

Sant aBar bar a,CA

71.

3%

+0.

4%

$263

+0.

1%

$187

+0.

5%

Sant aMoni ca,CA

74.

6%

+0.

0%

$353

+0.

2%

$263

+0.

3%

Sour ce:STR

Per f or mancebyMar ket Occupancy

ADR

RevPAR

Pal m Spr i ngs,CA

72.

3%

Ci t yofLagunaBeach,CA

$479

$305

LaJ ol l a,CA

70.

8%

DanaPoi nt ,CA+

$359

Sant aMoni ca,CA

$248

Sant aMoni ca,CA

69.

9%

Sant aMoni ca,CA

$354

Newpor tBeach,CA

$220

Hunt i ngt onBeach,CA

67.

6%

Newpor tBeach,CA

$326

Pal m Spr i ngs,CA

$204

Newpor tBeach,CA

67.

5%

Pal m Spr i ngs,CA

$282

LaJ ol l a,CA

$196

Sant aBar bar a,CA

65.

7%

LaJ ol l a,CA

$277

DanaPoi nt ,CA+

$191

Ci t yofLagunaBeach,CA

63.

7%

Sant aBar bar a,CA

$238

Hunt i ngt onBeach,CA

$161

DanaPoi nt ,CA+

53.

3%

Hunt i ngt onBeach,CA

$238

Sant aBar bar a,CA

$157

Ci t yofLagunaBeach,CA

% Changevs.Pr evi ousYear Occupancy% Change

ADR % Change

RevPAR % Change

+7.

6% Ci t yofLagunaBeach,CA

+6.

3%

Newpor tBeach,CA

+11.

4%

LaJ ol l a,CA

+5.

1%

Pal m Spr i ngs,CA

+4.

4%

Pal m Spr i ngs,CA

+9.

2%

Pal m Spr i ngs,CA

+4.

5%

Sant aBar bar a,CA

+3.

9%

Sant aBar bar a,CA

+6.

0%

Hunt i ngt onBeach,CA

+2.

1%

Newpor tBeach,CA

+3.

5%

LaJ ol l a,CA

+4.

7%

Sant aBar bar a,CA

+2.

0%

Sant aMoni ca,CA

+1.

7%

Ci t yofLagunaBeach,CA

+1.

4%

DanaPoi nt ,CA+

3.

5%

LaJ ol l a,CA

0.

4%

Hunt i ngt onBeach,CA

+0.

4%

Ci t yofLagunaBeach,CA

4.

6%

Hunt i ngt onBeach,CA

1.

7%

Sant aMoni ca,CA

3.

0%

Sant aMoni ca,CA

4.

6%

DanaPoi nt ,CA+

2.

3%

DanaPoi nt ,CA+

5.

8%

Power edby

Vi si tLagunaBeac hSpendi ngSummar y Per i od:Apr i l2025 Dat e Apr i l2025

Spendi ngvs.Avg.SpendperTr ansact i on Si zeofbubbl edenot esnumberoft r ansact i ons Food& Bever age

$3.

1M

38.

8K

$81

70.

4K

$45

Car dSpend

Car dhol der s

Avg.Spendper Car dhol der

Tr ansact i ons

Avg.Spendper Tr ansact i on

22.

6% vs.Pr evi ousYear

8.

0% vs.Pr evi ousYear

15.

8% vs.Pr evi ousYear

7.

4% vs.Pr evi ousYear

16.

4% vs.Pr evi ousYear

TopOr i gi nDMAs LosAngel es,CA

SpendShar ebyAge* *

2029

<50k

3.

3%

$1.

0M

$0.

5M

AVG RC et a i l Ot her a t e gor i es

Lodgi ng*

AVG

$0.

0M

SpendShar ebyI nc ome* *

39.

9%

Spend

$1.

5M

$0

$100

$200

Tr anspor t at i on $300

$400

$500

Avg.SpendperTr ansact i on

7.

7%

SanDi ego,CA 3.

1% SanFr anci scoOakl andSan 2.

9% J ose,CA

50100k 3039

Spendi ngCat egor i es

12.

6%

Aver agespendpert r ansact i on

10.

0%

New Yor k,NY 2.

5%

23.

7%

100150k

LasVegas,NV 2.

5%

4049

150200k

12.

5%

Chi cago,I L 1.

9%

5064

$553

Tr anspor t at i on

19.

1%

Phoeni xPr escot t ,AZ 2.

4%

Sacr ament oSt ockt on4% Modest o,CA 1.

Lodgi ng*

41.

5% 200250k

$324

Ret ai l

$62

Food& Bever age

$54

11.

0% Ot herCat egor i es

$21

Bost onManchest er ,MANH 1.

3%

65+ Sal tLakeCi t y,UT 1.

0%

26.

2%

250k+

Sour ce:Tr ansUni on/ Commer ceSi gnal s;*Lodgi ngspendr epr esent si nmar ketspendonl y;**Sampl ewi t hunspeci f i edage/ i ncomeexcl uded

32.

5%

Avg.SpendperTr ansact i on

Bi weekl yI nsi ght s Execut i veSummar y

LagunaBeachHot el s May11-24,2025

Occupancy

Oper at i ng Hot elRooms

ADR

65.

5%

$479

+6.

1% YOY

1, 175

+3.

2% YOY

$684

94%

64%

62%

68%

74%

81%

$599

86% 64%

62%

71%

66%

46%

$450 $371 $366

52%

50%

Cl osedHot el s

$410

$455

-CoastI nn 1.

2K 1.

2K 1.

2K 1.

2K 1.

2K 1.

2K 1.

2K 1.

2K 1.

2K 1.

2K 1.

2K 1.

2K 1.

2K 1.

2K

$512 $528 $501 $414

$446

$410 $422

Sat05/ 24

Fr i05/ 23

Thu05/ 22

Wed05/ 21

Tue05/ 20

Mon05/ 19

Sun05/ 18

Sat05/ 17

Fr i05/ 16

Thu05/ 15

Wed05/ 14

Tue05/ 13

Mon05/ 12

Sun05/ 11

Sat05/ 24

Fr i05/ 23

Thu05/ 22

Wed05/ 21

Tue05/ 20

Mon05/ 19

Sun05/ 18

Sat05/ 17

Fr i05/ 16

Thu05/ 15

Wed05/ 14

Tue05/ 13

Mon05/ 12

Sun05/ 11

Sat05/ 24

Fr i05/ 23

Thu05/ 22

Wed05/ 21

Tue05/ 20

Mon05/ 19

Sun05/ 18

Sat05/ 17

Fr i05/ 16

Thu05/ 15

Wed05/ 14

Tue05/ 13

Mon05/ 12

Sun05/ 11

-Hot elLagunaResor t

▇Cur r ent ▇Samet i mel ast year Sour ce:STR

J ohnWayneAi r por t( SNA) Mar ch2025

Lei sur e& hospi t al i t yj obsi nOr angeCount y.

Dat aasofQ32024.

Sour ce:Bur eauofLaborSt at i st i cs

Unempl oymentr at ef orper sonsr esi di ngi n Or angeCount y. Dat aasofApr i l2025.

▇Domest i c ▇I nt er nat i onal

▇Cur r entYear ▇LastYear

Sour ce:J ohnWayneAi r por t

Power edby

Dec

Nov

Oct

Sep

Aug

J ul

J un

+0.

3% pptYOY

800K May

3.

7% YOY

Apr

+1.

0% YOY

3.

7%

928.

7K

Mar

235.

3K

Unempl oymentRat e

J an

Lei sur e& Hospi t al i t yJ obs

900K

Feb

Passenger s

Passenger sbyMont h

Or angeCount y,CA Empl oyment

TopOr i gi nMar ket s Per i od:Apr i l2025 Dat e Apr i l2025

Top20Mar ket s

Spendi ngCat egor i es:Apr i l2025

Apr i l2025

% Shar eoft ot alcr edi tcar dspendbyt opor i gi nmar ket s**

DMA Name

Car dSpend

Shar eofSpend

Shar eof Car dhol der s

Shar eof Tr ansact i ons

Spendper Tr ansact i on

LosAngel es,CA SanDi ego,CA SanFr anci scoOakl andSanJ ose, . .

New Yor k,NY

$1, 254, 487 $98, 236 $91, 743 $79, 366 $78, 747 $76, 611 $60, 950 $44, 724 $41, 908

39.

9% 3.

1% 2.

9% 2.

5% 2.

5% 2.

4% 1.

9% 1.

4% 1.

3%

53.

3% 3.

5% 2.

9% 1.

6% 1.

4% 1.

7% 1.

0% 1.

2% 0.

9%

48.

6% 3.

0% 2.

8% 1.

9% 1.

6% 1.

8% 1.

2% 1.

3% 1.

0%

$37 $46 $46 $59 $69 $60 $73 $50 $60

$31, 122 $25, 935 $20, 770 $20, 485 $13, 769 $11, 868 $10, 729 $10, 335 $10, 217 $9, 894

1.

0% 0.

8% 0.

7% 0.

7% 0.

4% 0.

4% 0.

3% 0.

3% 0.

3% 0.

3%

0.

9% 0.

6% 0.

7% 0.

6% 0.

4% 0.

3% 0.

5% 0.

3% 0.

4% 0.

3%

0.

9% 0.

7% 0.

7% 0.

6% 0.

4% 0.

4% 0.

4% 0.

3% 0.

4% 0.

3%

$50 $49 $43 $46 $49 $43 $41 $47 $36 $49

LasVegas,NV Phoeni xPr escot t ,AZ Chi cago,I L Sacr ament oSt ockt onModest o,CA Bost onManchest er ,MANH Sal tLakeCi t y,UT Denver ,CO Washi ngt on,DcHager st own,MD Phi l adel phi a,PA Mi ami Ft .Lauder dal e,FL Det r oi t ,MI Fr esnoVi sal i a,CA Sant aBar bar aSant aMar i aSanL. .

Mi nneapol i sSt .Paul ,MN Char l ot t e,NC

TopMar ketSpendvs.SpendperCar dhol der

14.

5%

Ret ai l

14.

0% 9.

5%

Spendi ngCat egor i es:Last13Mont hs

% Shar eoft ot alcr edi tcar dspendbyt opor i gi nmar ket s** Apr 24

14%

May24

11%

J un24

13%

J ul 24

$90 $80 $70

0M Apr 24 May24 J un24 J ul 24 Aug24 Sep24 Oct 24 Nov24 Dec24 J an25 Feb25 Mar 25 Apr 25

Sour ce:Tr ansuni on/ Commer ceSi gnal s;*Lodgi ngspendr epr esent si nmar ketspendonl y;**Onl ysampl ewi t hspendi ngcat egor yi ncl uded

20%

52%

16%

59%

17%

16%

57%

19%

51%

4%

11%

4%

10%

4%

8%

5%

9%

Aug24

13%

24%

50%

5%

9%

Sep24

11%

26%

52%

4%

8%

Oct 24

Spendper Car dhol der

Spend

Ot herCat egor i es

Tr anspor t at i on 0.

0%

Cat egor y:Al l **

2M

62.

0%

Lodgi ng*

SpendperCar dhol der

4M

Food& Bever age

20%

17%

Nov24

15%

13%

Dec24

14%

15%

J an25

22%

Feb25

15%

Mar 25

17%

Apr 25

10%

58%

4%

59% 58%

12%

54%

12%

10% 12%

12%

57%

14%

15%

57%

14%

11%

62%

Lodgi ng*

Food& Bever age

Ret ai l

Tr anspor t at i on

14% Ot herCat egor i es

Domest i cVi si t orPr of i l e Apr i l2025Domest i cVi si t s

Domest i cVi si t orTr ends& Char act er i st i cs Over ni ghtTr i pShar ebyMont h

3.

3days

83.

1%

Avg.Lengt hofSt ay

74.

3%

Over ni ghtTr i pShar e

RepeatTr i pShar e

Over ni ghtTr i pShar e

2023

2024

2025

2022

90.

0%

80.

0%

SanFr anci scoOakl andFr emont ,CA

4.

5%

2.

8%

LasVegasHender sonNor t h LasVegas,NV

4.

3%

Col or ado 2.

1%

Dal l asFor t Wor t hAr l i ngt on,TX

3.

1%

New Yor k 2.

0%

Sacr ament oRosevi l l eFol som,CA

2.

8%

8% Geor gi a 1.

New Yor kNewar kJ er sey Ci t y,NYNJ

2.

1%

6% Washi ngt on 1.

Oxnar dThousand OaksVent ur a,CA

1.

9%

Sour ce:Azi r a( f or mer l yNear )& U. S.CensusBur eau

Dec

Nov

Oct

Sep

Aug

J ul

J un

May

Apr

62% 18% 13% 13% 12% 13%

17% 9%

100K -149K

12%

75K -100K

Ut ah

16% 15% 14%

21%

Power edby

7%

8%

11% 12% 2+ r aces

3.

5%

26%

Ot her

Fl or i da

5.

1%

Asi an

Phoeni xMesaChandl er ,AZ

Race

Bl ack

4.

8%

Age

Medi an:$100.

7K

Whi t e

Nevada

Househol dI ncome

6.

0%

65Y+

SanDi egoChul a Vi st aCar l sbad,CA

55Y-64Y

6.

0%

45Y-54Y

Texas

Shar eofTot al

35Y-44Y

LosAngel esLong BeachAnahei m,CA

25Y-34Y

7.

8%

19Y24Y

9.

6%

Ar i zona

Apr i l2025Vi si t orOr i gi nDemogr aphi cs

<18Y

9.

6%

150K+

Ri ver si deSan Ber nar di noOnt ar i o,CA

50K -75K

45.

3%

25K -49K

Cal i f or ni a

DMAs

<25K

St at es

Mar

J an

TopOr i gi nMar ket s

Feb

70.

0%

I nt er nat i onalVi si t orPr of i l e TopI nt er nat i onalMar ket s RefCount r yName

81.

0% Over ni ght

3.

8days AvgLengt hofSt ay

Sour ce:Azi r a( f or mer l yNear )& U. S.CensusBur eau

% Over ni ght

AvgLOS

Mexi co

78.

8%

3.

1days

Canada

82.

2%

4.

2days

J apan

86.

0%

5.

0days

Sout hKor ea

83.

7%

5.

1days

Uni t edKi ngdom

82.

5%

4.

4days

Br azi l

83.

9%

4.

5days

Aust r al i a

80.

0%

3.

4days

Tai wan

92.

9%

6.

8days

Uni t edAr abEmi r at es

91.

2%

4.

6days

I ndonesi a

73.

3%

3.

9days

I ndi a

76.

9%

4.

0days

Phi l i ppi nes

75.

0%

2.

8days

Vi etNam

66.

7%

2.

8days

SaudiAr abi a

90.

9%

4.

6days

Ger many

76.

2%

3.

7days

Net her l ands

65.

0%

2.

7days

I t al y

78.

9%

5.

7days

Fr ance

86.

7%

3.

2days

Col ombi a

85.

7%

3.

4days

New Zeal and

84.

6%

4.

3days

Spai n

76.

9%

2.

9days

Bel gi um

90.

9%

5.

6days

Swi t zer l and

100.

0%

6.

2days

Fi nl and

44.

4%

2.

8days

Sout hAf r i ca

77.

8%

3.

4days

Power edby

Vi si t orSpendi ng Apr i l2025

Vi si t orCr edi tCar dSpendi ng

Vi si t orCr edi tCar dSpendi ngbyDemogr aphi c Age 41.

5%

Apr i l2025Car dSpend

$3.

1M

26.

2%

22.

6% YOY 19.

1% 10.

0%

65+

5064

Househol d Income

Ret ai l :16.

3%

I nMar ket Spendi ng Cat egor i es

4049

3039

2029

3.

3%

32.

5%

Food& Bever age:66.

8% 23.

7%

Tr anspor t at i on:1.

7% Ot herCat egor i es:15.

2% 12.

6%

Sour ce:Tr ansuni on

12.

5%

11.

0%

Power edby

250k+

200250k

150200k

100150k

50100k

7.

7%

<50k

I nmar ketspendi ngonl odgi ngexcl uded

Domest i cTr avelFor ecast RealDomest i cLei sur eTr avelSpendi ng

RealDomest i cBusi nessTr avelSpendi ng

For ecast edr ecover y,r el at i vet o2019( i ndex,2019=100) Spendi ng

% ChgSpendi ng

107

100

81

75

$852B

$870B

$888B

$921B

$905B

$322B

44 34

$704B

2020

2021

2022

2023

2024

2025

Lei sur evs.Busi nessTr avelVol ume

Ai r

96

100

60

102 89

104

106

111

113

94

2021

$294B

$299B

2022

2023

2024

2025

2026

2027

2028

Gr oupvs.Tr ansi entTr avelSpendi ng For ecast edr ecover y,r el at i vet o2019( i ndex,2019=100)

98

101

106

114

109

116

Tr ansi ent

120

100

100

88 71

79

80

74

60

60

39

$280B

Gr oup

120

80

54

40

2020

Aut o

100

80

76

80

101

108

2019

2028

For ecast edr ecover y,r el at i vet o2019( i ndex,2019=100)

Lei sur e

120

2027

Aut ovs.Ai rTr avelVol ume

For ecast edr ecover y,r el at i vet o2019( i ndex,2019=100) Busi ness

2026

$270B

$288B

$243B

$261B

$142B

$111B

2019

For ecastasofDecember2024 Sour ce:Tour i sm Economi csvi aU. S.Tr avelRecover yTr acker

2020

2028

2027

2026

2025

2024

2023

2022

2021

2020

2019

2028

2027

2026

2025

2024

2023

2022

0

2021

0 2020

0 2019

20

2019

26 20

86

91

93

95

40

40

20

83

89

52

42

40

93

2028

$853B

91

2027

$852B

89

2026

$896B

$864B

84

81

87

2025

105

103

101

2024

99

2023

99

99

33

2022

104

100

Spendi ng

2021

% ChgSpendi ng

For ecast edr ecover y,r el at i vet o2019( i ndex,2019=100)

Power edby