VLB Dashboard April 7

Bi weekl yI nsi ght s Execut i veSummar y

LagunaBeachHot el s Mar ch16-29,2025

Occupancy

ADR

74.

9%

$394

+0.

7% YOY

87% 77%

74%

71%

71%

74%

81% 73%

Oper at i ng Hot elRooms

1, 199

8.

9% YOY

74%

79% 71%

70%

70%

76%

$398

$435

$433 $378 $368

-CoastI nn

$457

$429

$450 1.

2K 1.

2K 1.

2K 1.

2K 1.

2K 1.

2K 1.

2K 1.

2K 1.

2K 1.

2K 1.

2K 1.

2K 1.

2K 1.

2K

$379 $379 $385

$382

$362

Cl osedHot el s

$326

Sat03/ 29

-LePet i tPal iLagunaBeach

Aug

Sep

Fr i03/ 28

Thu03/ 27

Wed03/ 26

Tue03/ 25

Mon03/ 24

Sun03/ 23

Sat03/ 22

Fr i03/ 21

Thu03/ 20

Wed03/ 19

Tue03/ 18

Mon03/ 17

Sun03/ 16

Sat03/ 29

Fr i03/ 28

Thu03/ 27

Wed03/ 26

Tue03/ 25

Mon03/ 24

Sun03/ 23

Sat03/ 22

Fr i03/ 21

Thu03/ 20

Wed03/ 19

Tue03/ 18

Mon03/ 17

Sun03/ 16

Sat03/ 29

Fr i03/ 28

Thu03/ 27

Wed03/ 26

Tue03/ 25

Mon03/ 24

Sun03/ 23

Sat03/ 22

Fr i03/ 21

Thu03/ 20

Wed03/ 19

Tue03/ 18

Mon03/ 17

Sun03/ 16

-Hot elLagunaResor t

▇Cur r ent ▇Samet i mel ast year Sour ce:STR

J ohnWayneAi r por t( SNA) Febr uar y2025

Lei sur e& hospi t al i t yj obsi nOr angeCount y.

Dat aasofQ32024.

Sour ce:Bur eauofLaborSt at i st i cs

Unempl oymentr at ef orper sonsr esi di ngi n Or angeCount y. Dat aasofJ anuar y2025.

▇Domest i c ▇I nt er nat i onal

▇Cur r entYear ▇LastYear

Sour ce:J ohnWayneAi r por t

Power edby

Dec

Nov

Oct

J ul

J un

+0.

1% pptYOY

800K May

8.

5% YOY

Apr

+1.

0% YOY

4.

1%

783.

5K

Mar

235.

3K

Unempl oymentRat e

J an

Lei sur e& Hospi t al i t yJ obs

900K

Feb

Passenger s

Passenger sbyMont h

Or angeCount y,CA Empl oyment

Hot elRevi ew Mont hl yPer f or mancebyMar ket

Cal endarYear t oDat ePer f or mance 2024

2025

Ci t yofLagunaBeach,CA

9.

4%

$502

+5.

9%

$342

4.

1%

63.

7%

11.

0%

$457

+7.

1%

$291

4.

7%

Ci t yofLagunaBeach,CA

54.

1%

12.

8%

$411

+3.

2%

$223

10.

0%

Ci t yofLagunaBeach,CA

53.

1%

10.

4%

$432

+11.

6%

$229

0.

1%

2024

Ci t yofLagunaBeach,CA

61.

0%

+8.

4%

$459

+35.

8%

$280

2025

70%

Occupancy

Jan

J an

Ci t yofLagunaBeach,CA

Dec

68.

1%

Ci t yofLagunaBeach,CA

$400

Nov

% CHG

Oct

RevPAR

Sep

% CHG

Oct

ADR

Nov

% CHG

Dec

OCC

$500

Sep

LastSi xMont hs

Aug

+28.

1%

J ul

+4.

4%

$600

J un

1.

9%

Revenue $18.

6M

May

+30.

6%

Demand 42.

7K

Apr

+22.

7%

Suppl y 70.

7K

Mar

RevPAR $264

Feb

+6.

4%

ADR $437

Room Rat e

Occupancy 60.

3%

65%

DA e D ma Rnd $ 4 4 2 3 .

7K

60%

+47.

2%

+2 +4 2.

7 .

4 % %

Sour ce:STR

Power edby

Dec

Nov

Oct

Sep

Aug

+14.

3%

J ul

$246

J un

+9.

7%

May

$412

Apr

+4.

2%

Mar

59.

6%

Feb

Ci t yofLagunaBeach,CA

J an

Feb

55%

Hot elCompet i t i vePer f or mance

Feb

Jan

Dec

Mont hl yPer f or mancebyMar ket

Cal endarYear t oDat ePer f or mance

OCC

% CHG

ADR

% CHG

RevPAR

% CHG

Ci t yofLagunaBeac. .

63.

0%

8.

0%

$472

+3.

4%

$297

4.

8%

DanaPoi nt ,CA+

55.

7%

0.

5%

$356

0.

3%

$198

0.

9%

Hunt i ngt onBeach,CA

54.

7%

3.

9%

$193

9.

2%

$105

12.

8%

LaJ ol l a,CA

59.

8%

+2.

7%

$268

+1.

8%

$160

+4.

5%

Newpor tBeach,CA

58.

9%

1.

2%

$319

+3.

3%

$188

+2.

1%

Pal m Spr i ngs,CA

57.

9%

+5.

0%

$204

+0.

9%

$118

+5.

9%

Sant aBar bar a,CA

57.

8%

0.

3%

$230

+3.

7%

$133

+3.

3%

Sant aMoni ca,CA

62.

1%

1.

9%

$331

0.

3%

$206

2.

2%

Ci t yofLagunaBeac. .

63.

4%

5.

7%

$478

+7.

9%

$303

+1.

7%

DanaPoi nt ,CA+

48.

5%

3.

1%

$356

+8.

5%

$173

+5.

1%

Hunt i ngt onBeach,CA

61.

9%

+8.

2%

$221

1.

3%

$137

+6.

8%

LaJ ol l a,CA

65.

3%

+14.

2%

$267

+2.

9%

$174

+17.

4%

Newpor tBeach,CA

63.

4%

+12.

4%

$332

+12.

4%

$211

+26.

3%

Pal m Spr i ngs,CA

66.

4%

+12.

8%

$224

+5.

8%

$149

+19.

3%

Sant aBar bar a,CA

62.

5%

+11.

8%

$216

+9.

3%

$135

+22.

2%

Sant aMoni ca,CA

58.

4%

9.

8%

$344

+4.

7%

$201

5.

6%

LaJ ol l a,CA

Ci t yofLagunaBeac. .

63.

3%

4.

7%

$474

+7.

0%

$300

+2.

0%

Newpor tBeach,CA

DanaPoi nt ,CA+

48.

7%

+2.

8%

$335

+2.

1%

$163

+5.

0%

Hunt i ngt onBeach,CA

65.

7%

0.

8%

$247

+2.

7%

$162

+1.

9%

LaJ ol l a,CA

72.

6%

+6.

8%

$291

+5.

6%

$211

+12.

8%

Newpor tBeach,CA

67.

1%

+7.

0%

$316

+2.

1%

$212

+9.

2%

Pal m Spr i ngs,CA

71.

6%

+2.

7%

$256

+2.

9%

$183

+5.

7%

Sant aBar bar a,CA

63.

1%

+2.

4%

$234

+7.

9%

$148

+10.

4%

Sant aMoni ca,CA

73.

8%

0.

3%

$363

+2.

0%

$268

+1.

7%

Sour ce:STR

Per f or mancebyMar ket Occupancy

ADR

RevPAR

Pal m Spr i ngs,CA

68.

8%

Ci t yofLagunaBeach,CA

LaJ ol l a,CA

68.

8%

Sant aMoni ca,CA

$354

Sant aMoni ca,CA

$233

Sant aMoni ca,CA

65.

7%

DanaPoi nt ,CA+

$346

Newpor tBeach,CA

$211

Newpor tBeach,CA

65.

2%

Newpor tBeach,CA

$324

LaJ ol l a,CA

$192

Hunt i ngt onBeach,CA

63.

7%

LaJ ol l a,CA

$279

DanaPoi nt ,CA+

$168

Ci t yofLagunaBeach,CA

63.

3%

Pal m Spr i ngs,CA

$240

Pal m Spr i ngs,CA

$165

Sant aBar bar a,CA

62.

8%

Hunt i ngt onBeach,CA

$234

Hunt i ngt onBeach,CA

$149

Sant aBar bar a,CA

$225

Sant aBar bar a,CA

$141

DanaPoi nt ,CA+

48.

6%

$476

$301

Ci t yofLagunaBeach,CA

% Changevs.Pr evi ousYear Occupancy% Change +10.

4%

ADR % Change

RevPAR % Change

Sant aBar bar a,CA

+8.

4%

Newpor tBeach,CA

+17.

6%

+9.

7% Ci t yofLagunaBeach,CA

+7.

4%

Sant aBar bar a,CA

+16.

0%

Pal m Spr i ngs,CA

+7.

6%

Newpor tBeach,CA

+7.

2%

LaJ ol l a,CA

+15.

0%

Sant aBar bar a,CA

+7.

1%

DanaPoi nt ,CA+

Pal m Spr i ngs,CA

+11.

7%

Hunt i ngt onBeach,CA

+3.

6%

LaJ ol l a,CA

+4.

2%

DanaPoi nt ,CA+

+5.

1%

Pal m Spr i ngs,CA

+3.

9%

Hunt i ngt onBeach,CA

+4.

2%

Sant aMoni ca,CA

+3.

4%

Ci t yofLagunaBeach,CA

+1.

9%

DanaPoi nt ,CA+ 0.

4% Sant aMoni ca,CA

5.

0%

Ci t yofLagunaBeach,CA

5.

2%

+5.

5%

Hunt i ngt onBeach,CA +0.

6%

Power edby

Sant aMoni ca,CA

1.

7%

Domest i cVi si t orPr of i l e Febr uar y2025Domest i cVi si t s

Domest i cVi si t orTr ends& Char act er i st i cs Over ni ghtTr i pShar ebyMont h

3.

2days

83.

9%

Avg.Lengt hofSt ay

78.

5%

Over ni ghtTr i pShar e

RepeatTr i pShar e

Over ni ghtTr i pShar e

2023

2024

2025

2022

90.

0%

80.

0%

3.

9%

New Yor k 2.

3%

LasVegasHender sonNor t h LasVegas,NV

3.

7%

Col or ado 2.

1%

Sacr ament oRosevi l l eFol som,CA

3.

1%

Ut ah 1.

9%

New Yor kNewar kJ er sey Ci t y,NYNJ

2.

4%

9% I l l i noi s 1.

Dal l asFor t Wor t hAr l i ngt on,TX

2.

3%

8% Washi ngt on 1.

Oxnar dThousand OaksVent ur a,CA

Sour ce:Azi r a( f or mer l yNear )& U. S.CensusBur eau

1.

6%

14%

Dec

Nov

Oct

Sep

Aug

J ul

J un

May

Apr

13% 13% 12% 13%

17%

16% 15%

10%

12%

Power edby

7%

8%

11% 12% 2+ r aces

SanFr anci scoOakl andFr emont ,CA

62% 18%

Ot her

2.

8%

20%

Asi an

Fl or i da

25%

Bl ack

4.

1%

Whi t e

Phoeni xMesaChandl er ,AZ

Race

65Y+

4.

0%

Age

Medi an:$98.

6K

55Y-64Y

Nevada

Househol dI ncome

7.

5%

45Y-54Y

SanDi egoChul a Vi st aCar l sbad,CA

35Y-44Y

5.

7%

Shar eofTot al

25Y-34Y

Texas

10.

2%

19Y24Y

Ri ver si deSan Ber nar di noOnt ar i o,CA

<18Y

6.

0%

150K+

Ar i zona

Febr uar y2025Vi si t orOr i gi nDemogr aphi cs

100K -149K

11.

0%

75K -100K

LosAngel esLong BeachAnahei m,CA

50K -75K

47.

5%

25K -49K

Cal i f or ni a

DMAs

<25K

St at es

Mar

J an

TopOr i gi nMar ket s

Feb

70.

0%

I nt er nat i onalVi si t orPr of i l e TopI nt er nat i onalMar ket s RefCount r yName

81.

0% Over ni ght

3.

8days AvgLengt hofSt ay

Sour ce:Azi r a( f or mer l yNear )& U. S.CensusBur eau

% Over ni ght

AvgLOS

Mexi co

78.

8%

3.

1days

Canada

82.

2%

4.

2days

J apan

86.

0%

5.

0days

Sout hKor ea

83.

7%

5.

1days

Uni t edKi ngdom

82.

5%

4.

4days

Br azi l

83.

9%

4.

5days

Aust r al i a

80.

0%

3.

4days

Tai wan

92.

9%

6.

8days

Uni t edAr abEmi r at es

91.

2%

4.

6days

I ndonesi a

73.

3%

3.

9days

I ndi a

76.

9%

4.

0days

Phi l i ppi nes

75.

0%

2.

8days

Vi etNam

66.

7%

2.

8days

SaudiAr abi a

90.

9%

4.

6days

Ger many

76.

2%

3.

7days

Net her l ands

65.

0%

2.

7days

I t al y

78.

9%

5.

7days

Fr ance

86.

7%

3.

2days

Col ombi a

85.

7%

3.

4days

New Zeal and

84.

6%

4.

3days

Spai n

76.

9%

2.

9days

Bel gi um

90.

9%

5.

6days

Swi t zer l and

100.

0%

6.

2days

Fi nl and

44.

4%

2.

8days

Sout hAf r i ca

77.

8%

3.

4days

Power edby

Vi si tLagunaBeac hSpendi ngSummar y Per i od:Febr uar y2025 Dat e Febr uar y2025

Spendi ngvs.Avg.SpendperTr ansact i on Si zeofbubbl edenot esnumberoft r ansact i ons Food& Bever age

$3.

0M

31.

7K

$94

56.

6K

$53

Car dSpend

Car dhol der s

Avg.Spendper Car dhol der

Tr ansact i ons

Avg.Spendper Tr ansact i on

8.

8% vs.Pr evi ousYear

3.

5% vs.Pr evi ousYear

5.

5% vs.Pr evi ousYear

9.

2% vs.Pr evi ousYear

+0.

5% vs.Pr evi ousYear

TopOr i gi nDMAs LosAngel es,CA

SpendShar ebyAge* *

2029

<50k

3.

2%

$1.

0M

AVG $0.

5M

Lodgi ng*

Ot he C a t egor i es Rr et a i l $0.

0M

SpendShar ebyI nc ome* *

41.

3%

Spend

$1.

5M

Tr anspor t at i on AVG $0

$100

$200

$300

$400

$500

$600

$700

$800

Avg.SpendperTr ansact i on

6.

8%

SanDi ego,CA 2.

9% Phoeni xPr escot t ,AZ 2.

7%

50100k 3039

Spendi ngCat egor i es

12.

4%

Aver agespendpert r ansact i on

7.

8%

Chi cago,I L 1.

7% LasVegas,NV 1.

6%

4049

Lodgi ng*

23.

3%

100150k 16.

4%

New Yor k,NY 1.

6%

150200k

10.

5%

Bost onManchest er ,MANH 1.

5%

5064 Phi l adel phi a,PA 1.

2%

Ret ai l

$71

Food& Bever age

$53

Ot herCat egor i es

44.

5% 200250k

$785

$28

10.

9% Tr anspor t at i on $14

Denver ,CO 1.

0% Sacr ament oSt ockt on8% Modest o,CA 0.

65+

28.

0%

250k+

Sour ce:Tr ansUni on/ Commer ceSi gnal s;*Lodgi ngspendr epr esent si nmar ketspendonl y;**Sampl ewi t hunspeci f i edage/ i ncomeexcl uded

36.

2%

Avg.SpendperTr ansact i on

Demogr aphi c s Per i od:Febr uar y2025 Dat e Febr uar y2025

Spendi ngCat egor i esbyAgeGr oup

% Shar eoft ot alcar dspend

Spendvs.SpendperTr ansact i on

45.

6%

4M

4049

74%

24%

12%

12%

$64

9%

53%

3M $62 2M

9%

$60 1M

Spendi ngCat egor i esbyI ncomeLevel

8%

13% 28%

56% 12%

19% 48%

Lodgi ng*

Food& Bever age

Ret ai l

Tr anspor t at i on

11% Ot herCat egor i es

Feb25

J an25

Dec24

Nov24

Oct 24

Sep24

Aug24

J ul 24

2M $58 $56

0M Feb25

250k+

59%

12%

$44

3039

4049

$87

$95

5064

65+

37.

7%

$60

J an25

200250k 11%

15%

Dec24

19%

47%

Nov24

150200k

15%

15%

Oct 24

21%

57%

$70

% Shar eoft ot alcar dspend

$62

Sep24

100150k

12%

5.

5%

Avg.car dspendpert r ansact i on

2029

4M

15%

Aug24

15%

63%

Spend

I nc ome* *

50100k

8%

3.

2%

Spendvs.SpendperTr ansact i on

% Shar eofcr edi tcar dspend

<50k 11%

28.

8% 16.

9%

$64

SpendperTr ansact i on

J ul 24

Tr anspor t at i on

J un24

Ret ai l

Ot herCat egor i es

J un24

Food& Bever age

May24

Lodgi ng*

15%

May24

51%

$58

0M Apr 24

13%

11%

Apr 24

19%

54%

Mar 24

13%

Mar 24

65+

21%

Feb24

5064

SpendperTr ansact i on

Sour ce:Tr ansUni on/ Commer ceSi gnal s;*Lodgi ngspendr epr esent si nmar ketspendonl y;**Sampl ewi t hunspeci f i edage/ i ncomeexcl uded,onl ysampl ewi t hspendi ngcat egor ydat ai ncl uded

SpendperTr ansact i on

3039 12%

55%

Feb24

Age* *

11%

Spend

25%

2029

SpendperTr ansact i on

% Shar eofcr edi tcar dspend

21.

6% 6.

3%

12.

4%

10.

8%

11.

2%

Avg.car dspendpert r ansact i on

$57

<50k

$79

$76

$68

$80

$107

50100k 100150k 150200k200250k 250k+

Domest i cVi si t or s St ar tDat e J anuar y01,2025

EndDat e J anuar y31,2025

Tr i pType Al l

Weekend/ WeekdayTr i ps Al l

Sampl eSi ze:6, 052

US Mai nl andOr i gi nHeatMap 2.

6days

77.

0%

69.

6%

AvgLengt hofSt ay

Over ni ght

Repeat

TopVi si t orOr i gi nSt at es

TopVi si t orOr i gi nDMAs

% shar eoft ot al

% shar eoft ot al

51.

1%

Cal i f or ni a

LosAngel es,CA

23.

3%

7.

9%

SanDi ego,CA

7.

8%

Nevada

5.

1%

Phoeni x,AZ

7.

1%

Texas

4.

9%

SanFr anci scoOakl andSanJ ose,CA

6.

1%

LasVegas,NV

4.

5%

Ar i zona

5% Ut ah 2.

4% Fl or i da 2.

1% Col or ado 2.

Pal m Spr i ngs,CA

3.

9%

Sacr ament oSt ockt onModest o,CA

3.

1%

Sal tLakeCi t y,UT

2.

5%

6% I l l i noi s 1.

5% Washi ngt on 1.

New Yor k,NY

2.

2%

Fr esnoVi sal i a,CA

2.

1%

5% New Yor k 1.

Dal l asFt .Wor t h,TX

2.

0%

©2025Mapbox©OpenSt r eet Map

Demogr aphi cEst i mat es Househol dI ncome

1.

8%

Di st anceShar e % shar eoft ot al

500+ mi l es 35.

7%

59%

28%

% shar eoft r i ps

33.

9%

Downt ownOut erLi mi t s

250-499mi l es 20.

2%

Race 19%

TopPOI sVi si t ed Downt ownVi l l age

50-249mi l es 44.

1%

AgeGr oups

Medi an:$105.

9K

25.

5%

Nor t hLagunaBeach

21.

1%

HI PDi st r i ct

18.

7%

Sout hofPear l

18.

1%

Cent r alBeaches

12.

1%

Pear lDi st r i ct

11.

2%

LagunaCoastWi l der nessPar k Downt ownPr omenade

13%

15%

14%

4.

5% 3.

5%

13%

13%

13%

10%

12% 10%

13%

13%

4%

8.

3%

3.

3%

Sour ce:Azi r a( f or mer l yNear )& US CensusBur eau

17%

23.

1%

Sout hLagunaDi st r i ct

Mont ageLagunaBeach

13%

<25K 25K - 50K - 75K - 100K -150K+ 49K 75K 100K 149K

19Y 25Y- 35Y- 45Y- 55Y- 65Y+ 24Y 34Y 44Y 54Y 64Y

Whi t e Bl ack Asi an Ot her 2+ r aces

I nt er nat i onalVi si t or s St ar tDat e J anuar y01,2025

EndDat e J anuar y31,2025

Sampl eSi ze:138 Sampl esi zel esst han300

TopVi si t orOr i gi n % Shar eofTot al 100%

5.

0days

88.

2%

AvgLengt hofSt ay

Over ni ght

Net her l ands Phi l i ppi nes

80%

Uni t edKi ngdom

Fr ance

AvgLOS

86.

9%

4.

8days

Canada

100.

0%

6.

7days

Sout hKor ea

76.

9%

4.

2days

Br azi l

100.

0%

5.

4days

Uni t edKi ngdom

83.

3%

2.

4days

Aust r al i a

80.

0%

5.

5days

Fr ance

100.

0%

4.

2days

I ndonesi a

60.

0%

5.

7days

Tai wan

60.

0%

4.

3days

J apan

100.

0%

6.

6days

Ger many

100.

0%

8.

9days

Net her l ands

100.

0%

1.

4days

Phi l i ppi nes

100.

0%

2.

8days

Cost aRi ca

100.

0%

1.

2days

I r an

100.

0%

6.

2days

Tur key

100.

0%

10.

9days

Denmar k

100.

0%

7.

0days

Fi nl and

100.

0%

1.

7days

I ndi a

100.

0%

7.

1days

I t al y

100.

0%

1.

7days

Ni car agua

0.

0%

0.

2days

Nor way

100.

0%

7.

0days

Per u

100.

0%

10.

0days

100.

0%

7.

0days

100.

0%

2.

0days

Sour ce:Azi r a( f or mer l yNear )

% Over ni ght

% Over ni ght Mexi co

60%

Canada

Ger many

Per u

Tur key

Mexi co Sout hKor ea

TopI nt er nat i onalMar ket s

Br azi l

Tai wan

Aust r al i a

I ndonesi a

40%

20%

0%

Ni car agua 0.

0days1.

0days 2.

0days 3.

0days 4.

0days 5.

0days 6.

0days 7.

0days 8.

0days 9.

0days10.

0days AvgLOS

TopPOI sVi si t ed % Shar eofVi si t or s

Downt ownVi l l age

35.

0%

Downt ownOut erLi mi t s

28.

6%

Sout hLagunaDi st r i ct

23.

6%

Nor t hLagunaBeach

22.

1%

Sout hofPear l

20.

0%

LagunaCoastWi l der nessPar k

18.

6%

HI PDi st r i ct

17.

9%

Cent r alBeaches

17.

1%

Pear lDi st r i ct

13.

6%

Downt ownPr omenade

9.

3%

Mont ageLagunaBeach Tr easur eI sl andPar kandBeaches

6.

4% 5.

7% 2.

1% 2.

1% 2.

1% 2.

1%