VLB. March 3 Dashboard

Bi weekl yI nsi ght s Execut i veSummar y

LagunaBeachHot el s Febr uar y9-22,2025

Occupancy

ADR

64.

4%

$429 $432

-CoastI nn -Hot elLagunaResor t

Sat02/ 22

$405 Fr i02/ 21

$354 Thu02/ 20

$363 Wed02/ 19

$337 Tue02/ 18

$386 Mon02/ 17

$398

Closed Hotels

Sun02/ 16

$567 Sat02/ 15

$546 Fr i02/ 14

$416 Thu02/ 13

$399 Wed02/ 12

$428 Tue02/ 11

$421 Mon02/ 10

Sun02/ 9

73%

Sat02/ 22

Fr i02/ 21

Thu02/ 20

Wed02/ 19

59% 62% 62% 60% 65%

Tue02/ 18

Sun02/ 16

Sat02/ 15

Fr i02/ 14

Thu02/ 13

52% 49%

Wed02/ 12

Tue02/ 11

Mon02/ 10

Sun02/ 9

68%

Mon02/ 17

82% 87% 61% 62% 65%

+8.

6% YOY

$461

+3.

9% YOY

-LePet i tPal iLagunaBeach

▇Cur r ent ▇Samet i mel ast year

Sour ce:STR

J ohnWayneAi r por t( SNA) J anuar y2025

Sour ce:Bur eauofLaborSt at i st i cs

Asof2/ 16/ 2025

▇Domest i c ▇I nt er nat i onal

Sour ce:J ohnWayneAi r por t

Power edby

▇Cur r entYear ▇LastYear

Dec

Nov

Oct

Sep

Aug

Unempl oymentr at ef orper sonsr esi di ngi n Or angeCount y. Dat aasofDecember2024.

J ul

Lei sur e& hospi t al i t yj obsi nOr angeCount y.

Dat aasofQ22024.

J un

+0.

0% pptYOY

850K

J an

+1.

5% YOY

8.

1% YOY

May

3.

8%

813.

5K

Apr

233.

8K

Unempl oymentRat e

900K

Mar

Lei sur e& Hospi t al i t yJ obs

950K

Feb

Passenger s

Passenger sbyMont h

Or angeCount y,CA Empl oyment

Hot elOut l ook Pr el i mi nar yFebr uar y2025

Pr el i mi nar yFebr uar y2025Hot elPer f or mance Ci t yofLagunaBeach,CA Occupancy

ADR

RevPAR

Suppl y

Demand

Revenue

61.

3%

$420

$258

51.

6K

31.

6K

$13.

3M

+6.

1%

+10.

7%

+17.

4%

26.

0%

21.

5%

13.

1%

DemandDai l yTr end 10.

1K

1.

0K 980

1000

957

930

870

Demand

800

750

608

600

781 740

745 704

625

609

618

562

556

779

784 743

719

6.

1K

592

540

400

2.

2.

2.

2.

2.

2.

2.

2.

2.

2.

2.

2.

2.

2.

2.

2.

2.

2.

2.

Sun

Mon

Tue

Wed

Thu

Fr i

Sat

Sun

Mon

Tue

Wed

Thu

Fr i

Sat

Sun

Mon

Tue

Wed

Thu

Fr i

Sat

Weekend

2.

Sat

Weekday

2.

0

2.

200

15

7

DayCount

Not e:I ncl udesdai l ydat at hr ough2/ 22/ 2025 Sour ce:STR

Power edby

Hot elCompet i t i vePer f or mance

Jan

Dec

Nov

Mont hl yPer f or mancebyMar ket

Cal endarYear t oDat ePer f or mance

OCC

% CHG

ADR

% CHG

RevPAR

% CHG

Ci t yofLagunaBeac. .

63.

8%

7.

4%

$470

+2.

4%

$300

5.

2%

DanaPoi nt ,CA+

58.

9%

+4.

9%

$350

1.

1%

$206

+3.

7%

Hunt i ngt onBeach,CA

61.

7%

0.

7%

$214

11.

6%

$132

12.

2%

LaJ ol l a,CA

67.

2%

+11.

1%

$277

+2.

1%

$186

+13.

5%

Newpor tBeach,CA

62.

5%

+1.

0%

$315

+0.

5%

$197

+1.

4%

Pal m Spr i ngs,CA

64.

8%

+1.

1%

$214

1.

6%

$139

0.

5%

Sant aBar bar a,CA

65.

6%

+4.

2%

$254

+1.

2%

$167

+5.

4%

Sant aMoni ca,CA

68.

4%

2.

0%

$342

6.

1%

$234

8.

0%

Ci t yofLagunaBeac. .

63.

0%

8.

0%

$472

+3.

4%

$297

4.

8%

DanaPoi nt ,CA+

55.

7%

0.

5%

$356

0.

3%

$198

0.

9%

Hunt i ngt onBeach,CA

54.

7%

3.

9%

$193

9.

2%

$105

12.

8%

LaJ ol l a,CA

59.

8%

+2.

7%

$268

+1.

8%

$160

+4.

5%

Newpor tBeach,CA

58.

9%

1.

2%

$319

+3.

3%

$188

+2.

1%

Pal m Spr i ngs,CA

57.

9%

+5.

0%

$204

+0.

9%

$118

+5.

9%

Sant aBar bar a,CA

57.

8%

0.

3%

$230

+3.

7%

$133

+3.

3%

Sant aMoni ca,CA

62.

1%

1.

9%

$331

0.

3%

$206

2.

2%

LaJ ol l a,CA

+14.

2%

Newpor tBeach,CA

+12.

4%

Newpor tBeach,CA

+26.

3%

Ci t yofLagunaBeac. .

63.

4%

5.

7%

$478

+7.

9%

$303

+1.

7%

Pal m Spr i ngs,CA

+12.

8%

Sant aBar bar a,CA

+9.

3%

Sant aBar bar a,CA

+22.

2%

DanaPoi nt ,CA+

48.

5%

3.

1%

$356

+8.

5%

$173

+5.

1%

Newpor tBeach,CA

+12.

4%

DanaPoi nt ,CA+

+8.

5%

Pal m Spr i ngs,CA

+19.

3%

Hunt i ngt onBeach,CA

61.

9%

+8.

2%

$221

1.

3%

$137

+6.

8%

Sant aBar bar a,CA

+11.

8%

Ci t yofLagunaBeach,CA

+7.

9%

LaJ ol l a,CA

+17.

4%

LaJ ol l a,CA

65.

3%

+14.

2%

$267

+2.

9%

$174

+17.

4%

Hunt i ngt onBeach,CA

+8.

2%

Pal m Spr i ngs,CA

+5.

8%

Hunt i ngt onBeach,CA

+6.

8%

Newpor tBeach,CA

63.

4%

+12.

4%

$332

+12.

4%

$211

+26.

3%

Pal m Spr i ngs,CA

66.

4%

+12.

8%

$224

+5.

8%

$149

+19.

3%

Sant aMoni ca,CA

+4.

7%

DanaPoi nt ,CA+

+5.

1%

Sant aBar bar a,CA

62.

5%

+11.

8%

$216

+9.

3%

$135

+22.

2%

+2.

9%

Ci t yofLagunaBeach,CA

+1.

7%

Sant aMoni ca,CA

58.

4%

9.

8%

$344

+4.

7%

$201

5.

6%

Sour ce:STR

Per f or mancebyMar ket Occupancy

ADR

RevPAR

Pal m Spr i ngs,CA

66.

4%

Ci t yofLagunaBeach,CA

LaJ ol l a,CA

65.

3%

DanaPoi nt ,CA+

$356

Newpor tBeach,CA

$211

Newpor tBeach,CA

63.

4%

Sant aMoni ca,CA

$344

Sant aMoni ca,CA

$201

Ci t yofLagunaBeach,CA

63.

4%

Newpor tBeach,CA

$332

LaJ ol l a,CA

$174

Sant aBar bar a,CA

62.

5%

LaJ ol l a,CA

$267

DanaPoi nt ,CA+

$173

Hunt i ngt onBeach,CA

61.

9%

Pal m Spr i ngs,CA

$224

Pal m Spr i ngs,CA

$149

Sant aMoni ca,CA

58.

4%

Hunt i ngt onBeach,CA

$221

Hunt i ngt onBeach,CA

$137

Sant aBar bar a,CA

$216

Sant aBar bar a,CA

$135

DanaPoi nt ,CA+

48.

5%

$478

$303

Ci t yofLagunaBeach,CA

% Changevs.Pr evi ousYear Occupancy% Change

DanaPoi nt ,CA+ 3.

1%

ADR % Change

Ci t yofLagunaBeach,CA

5.

7%

LaJ ol l a,CA

Sant aMoni ca,CA

9.

8%

Hunt i ngt onBeach,CA

RevPAR % Change

1.

3%

Power edby

Sant aMoni ca,CA

5.

6%

Vi si tLagunaBeac hSpendi ngSummar y Per i od:J anuar y2025 Dat e J anuar y2025

Spendi ngvs.Avg.SpendperTr ansact i on Si zeofbubbl edenot esnumberoft r ansact i ons Food& Bever age

$3.

3M

34.

6K

$97

63.

4K

$53

Car dSpend

Car dhol der s

Avg.Spendper Car dhol der

Tr ansact i ons

Avg.Spendper Tr ansact i on

6.

0% vs.Pr evi ousYear

3.

8% vs.Pr evi ousYear

2.

3% vs.Pr evi ousYear

6.

4% vs.Pr evi ousYear

+0.

4% vs.Pr evi ousYear

TopOr i gi nDMAs

SpendShar ebyAge* *

2029 New Yor k,NY

<50k

2.

9%

$1.

0M Lodgi ng*

AVG $0.

5M Ot herCat egor i es Ret ai l $0.

0M

SpendShar ebyI nc ome* *

40.

2%

LosAngel es,CA

Spend

$1.

5M

Tr anspor t at i on AVG $0

$200

$400

$600

$800

$1, 000

Avg.SpendperTr ansact i on

6.

5%

4.

7%

Chi cago,I L 3.

0%

50100k 3039

Spendi ngCat egor i es

12.

3%

Aver agespendpert r ansact i on

9.

0%

SanDi ego,CA 2.

8% Phoeni xPr escot t ,AZ 2.

2%

4049

Lodgi ng*

21.

4%

100150k 15.

9%

LasVegas,NV 1.

6%

150200k

12.

1%

Phi l adel phi a,PA 1.

0% Sant aBar bar aSant a 8% Mar i aSanLui sObi spo,CA 0.

Sacr ament oSt ockt on8% Modest o,CA 0.

Denver ,CO 0.

7%

5064

$1, 107

Ret ai l

$59

Food& Bever age

$51

Ot herCat egor i es $25

44.

8% 200250k

10.

8% Tr anspor t at i on $11

65+

27.

3%

250k+

Sour ce:Tr ansUni on/ Commer ceSi gnal s;*Lodgi ngspendr epr esent si nmar ketspendonl y;**Sampl ewi t hunspeci f i edage/ i ncomeexcl uded

37.

0%

Avg.SpendperTr ansact i on

Domest i cVi si t orPr of i l e J anuar y2025Domest i cVi si t s

Domest i cVi si t orTr ends& Char act er i st i cs Over ni ghtTr i pShar ebyMont h

2.

6days

76.

2%

Avg.Lengt hofSt ay

67.

1%

Over ni ghtTr i pShar e

RepeatTr i pShar e

Over ni ghtTr i pShar e

2023

2024

2025

2022

90.

0%

80.

0%

Ut ah 2.

5%

SanFr anci scoOakl andFr emont ,CA

4.

1%

Col or ado 2.

0%

Oxnar dThousand OaksVent ur a,CA

2.

2%

I l l i noi s 1.

7%

Sacr ament oRosevi l l eFol som,CA

2.

2%

7% New Yor k 1.

New Yor kNewar kJ er sey Ci t y,NYNJ

2.

1%

6% Washi ngt on 1.

Dal l asFor t Wor t hAr l i ngt on,TX

2.

1%

Sour ce:Azi r a( f or mer l yNear )& U. S.CensusBur eau

14%

16%

Dec

Nov

Oct

Sep

Aug

J ul

J un

May

Apr

13% 13% 13% 13%

17% 14%

10%

12%

Power edby

6%

9%

11% 12% 2+ r aces

4.

5%

62% 18%

Ot her

LasVegasHender sonNor t h LasVegas,NV

21%

Asi an

6% Fl or i da 2.

26%

Bl ack

5.

1%

Whi t e

Phoeni xMesaChandl er ,AZ

Race

65Y+

5.

2%

Age

Medi an:$100.

8K

55Y-64Y

Nevada

Househol dI ncome

7.

7%

45Y-54Y

SanDi egoChul a Vi st aCar l sbad,CA

35Y-44Y

5.

4%

Shar eofTot al

25Y-34Y

Texas

9.

9%

19Y24Y

Ri ver si deSan Ber nar di noOnt ar i o,CA

<18Y

7.

5%

150K+

Ar i zona

J anuar y2025Vi si t orOr i gi nDemogr aphi cs

100K -149K

14.

3%

75K -100K

LosAngel esLong BeachAnahei m,CA

50K -75K

49.

2%

25K -49K

Cal i f or ni a

DMAs

<25K

St at es

Mar

J an

TopOr i gi nMar ket s

Feb

70.

0%

I nt er nat i onalVi si t orPr of i l e TopI nt er nat i onalMar ket s RefCount r yName

81.

0% Over ni ght

3.

8days AvgLengt hofSt ay

Sour ce:Azi r a( f or mer l yNear )& U. S.CensusBur eau

% Over ni ght

AvgLOS

Mexi co

78.

8%

3.

1days

Canada

82.

2%

4.

2days

J apan

86.

0%

5.

0days

Sout hKor ea

83.

7%

5.

1days

Uni t edKi ngdom

82.

5%

4.

4days

Br azi l

83.

9%

4.

5days

Aust r al i a

80.

0%

3.

4days

Tai wan

92.

9%

6.

8days

Uni t edAr abEmi r at es

91.

2%

4.

6days

I ndonesi a

73.

3%

3.

9days

I ndi a

76.

9%

4.

0days

Phi l i ppi nes

75.

0%

2.

8days

Vi etNam

66.

7%

2.

8days

SaudiAr abi a

90.

9%

4.

6days

Ger many

76.

2%

3.

7days

Net her l ands

65.

0%

2.

7days

I t al y

78.

9%

5.

7days

Fr ance

86.

7%

3.

2days

Col ombi a

85.

7%

3.

4days

New Zeal and

84.

6%

4.

3days

Spai n

76.

9%

2.

9days

Bel gi um

90.

9%

5.

6days

Swi t zer l and

100.

0%

6.

2days

Fi nl and

44.

4%

2.

8days

Sout hAf r i ca

77.

8%

3.

4days

Power edby

Demogr aphi c s Per i od:J anuar y2025 Dat e J anuar y2025

Spendi ngCat egor i esbyAgeGr oup

% Shar eoft ot alcar dspend

Spendvs.SpendperTr ansact i on

46.

6%

4M

4049

79% 25%

13%

8%

54%

3M $62 2M

12%

$60 1M

45%

Lodgi ng*

Food& Bever age

Ret ai l

Tr anspor t at i on

10% Ot herCat egor i es

J an25

Dec24

Nov24

Oct 24

$56

0M J an25

10%

9%

Dec24

35%

60%

$58

8%

Nov24

9%

2M

Oct 24

54%

7.

2%

Avg.car dspendpert r ansact i on $69

$60

$58

2029

3039

4049

$92

$91

5064

65+

39.

3%

$60

Sep24

21%

10%

12%

Aug24

26%

60%

J ul 24

250k+

10%

15%

J un24

200250k

48%

May24

150200k

18%

8%

2.

2%

16.

4%

% Shar eoft ot alcar dspend

$62

Apr 24

100150k

28%

4M

16% Spend

I nc ome* *

50100k

65%

27.

5%

Spendvs.SpendperTr ansact i on

% Shar eofcr edi tcar dspend

19%

J ul 24

SpendperTr ansact i on

Spendi ngCat egor i esbyI ncomeLevel <50k

Sep24

Tr anspor t at i on

Aug24

Ret ai l

Ot herCat egor i es

J un24

Food& Bever age

May24

Lodgi ng*

9%

Apr 24

53%

$58

0M Mar 24

12%

11%

Mar 24

25%

49%

Feb24

10%

Feb24

65+

30%

J an24

5064

SpendperTr ansact i on

Sour ce:Tr ansUni on/ Commer ceSi gnal s;*Lodgi ngspendr epr esent si nmar ketspendonl y;**Sampl ewi t hunspeci f i edage/ i ncomeexcl uded,onl ysampl ewi t hspendi ngcat egor ydat ai ncl uded

SpendperTr ansact i on

3039 9%

$64

18%

J an24

Age* *

58%

Spend

21%

2029

SpendperTr ansact i on

% Shar eofcr edi tcar dspend

21.

8% 4.

5%

13.

0%

10.

7%

10.

6%

Avg.car dspendpert r ansact i on

$56

<50k

$74

$71

$77

$106 $76

50100k 100150k 150200k200250k 250k+

Domest i cTr avelFor ecast RealDomest i cLei sur eTr avelSpendi ng

RealDomest i cBusi nessTr avelSpendi ng

For ecast edr ecover y,r el at i vet o2019( i ndex,2019=100) Spendi ng

% ChgSpendi ng

107

100

81

$852B

$870B

$888B

$921B

$905B

$322B

2020

2021

2022

2023

2024

2025

Lei sur evs.Busi nessTr avelVol ume

Ai r

120

60

102 89

104

106

111

113

94

$294B

$299B

2020

2021

2022

2023

2024

2025

2026

2027

2028

Gr oupvs.Tr ansi entTr avelSpendi ng For ecast edr ecover y,r el at i vet o2019( i ndex,2019=100) Gr oup

120

98

101

106

114

109

116

120

100

71

100 79

80

74

60

60

39

Tr ansi ent

88

80

54

40

2019

2028

Aut o

100

80

76

80

101

108

2027

For ecast edr ecover y,r el at i vet o2019( i ndex,2019=100)

Lei sur e

96

2026

Aut ovs.Ai rTr avelVol ume

For ecast edr ecover y,r el at i vet o2019( i ndex,2019=100)

100

$280B

$142B

$111B

Busi ness

$270B

$288B

$243B

$261B

44 34

$704B

2019

84

For ecastasofDecember2024 Sour ce:Tour i sm Economi csvi aU. S.Tr avelRecover yTr acker

2020

2028

2027

2026

2025

2024

2023

2022

2021

2020

2019

2028

2027

2026

2025

2024

2023

2022

0

2021

0 2020

0 2019

20

2019

26 20

93

95

40

40

20

86

91

52

42

40

83

89

2028

$853B

93

2027

$852B

91

2026

$896B

89

81

75

$864B

87

2025

105

103

101

2024

99

2023

99

99

33

2022

104

100

Spendi ng

2021

% ChgSpendi ng

For ecast edr ecover y,r el at i vet o2019( i ndex,2019=100)

Power edby