VLB Economic Dashboard 10/07/24

Bi weekl yI nsi ght s Execut i veSummar y

LagunaBeachHot el s Sept ember15-28,2024

Occupancy

70.

0%

$508 $492

Thu09/ 26

$600

$503

Wed09/ 25

Sat09/ 28

$457

Tue09/ 24

$593

$476

Mon09/ 23

Fr i09/ 27

$507

Sun09/ 22

$613

$403

Thu09/ 19

Sat09/ 21

$405

Wed09/ 18

$560

$415

Tue09/ 17

Fr i09/ 20

$435

Mon09/ 16

$511

Sun09/ 15

Sat09/ 28

85% 86%

Fr i09/ 27

75%

Thu09/ 26

Wed09/ 25

Mon09/ 23

61%

Tue09/ 24

+9.

9% YOY

70% 69% 72%

Sun09/ 22

Fr i09/ 20

85%

Sat09/ 21

Thu09/ 19

71%71% 77%

Wed09/ 18

Tue09/ 17

Sun09/ 15

61%

Mon09/ 16

7.

0% YOY

69% 65%

Operating Hotel Rooms 1,199 -291 Rooms YOY

ADR

Closed Hotels Coast Inn Hotel Laguna Rooms Under Renovation: Surf & Sand Resort Casa Loma Beach Hotel The Lodge

▇Cur r ent ▇Samet i mel ast year

Sour ce:STR

J ohnWayneAi r por t( SNA) August2024

Lei sur e& hospi t al i t yj obsi nOr angeCount y.

Dat aasofQ12024.

Sour ce:Bur eauofLaborSt at i st i cs

Asof9/ 22/ 2024

Unempl oymentr at ef orper sonsr esi di ngi n Or angeCount y. Dat aasofJ ul y2024.

▇Domest i c ▇I nt er nat i onal

Sour ce:J ohnWayneAi r por t

Power edby

▇Cur r entYear ▇LastYear

Dec

Nov

Oct

Sep

J ul

Aug

+0.

8% pptYOY

J un

900K

May

4.

4%

8.

8% YOY

J an

+2.

8% YOY

947.

7K

Apr

228.

9K

Unempl oymentRat e

Feb

Lei sur e& Hospi t al i t yJ obs

1000K

Mar

Passenger s

Passenger sbyMont h

Or angeCount y,CA Empl oyment

Oc c upanc y

Lodgi ngPer f or mance

Ci t yofLagunaBeach,CA

August2024

Dec

Oct

Nov

Sep

Aug

J ul

J un

May

Apr

Feb

Mar

J an

70.

8%

Hot el s:Ci t yofLagunaBeach,CA Oc c upanc y

ADR

RevPAR

Suppl y

Demand

Revenue

70.

8%

$671

$475

37.

2K

26.

3K

$17.

6M

YOY

YOY

YOY

YOY

YOY

YOY

5.

3%

12.

1%

6.

2%

8.

8%

13.

6%

3.

1%

$671

2021

78.

9%

$606

$479

2022

75.

6%

$629

$475

2023

74.

7%

$598

$447

2024

70.

8%

Occupancy

$671

ADR

$475

RevPAR

Sep

Aug

J ul

J un

Ci t yofLagunaBeach,CA

Hunt i ngt onBeach,CA

78.

9%

$303

$239

$475

Newpor tBeach,CA

74.

8%

DanaPoi nt ,CA+

72.

7%

Ci t yofLagunaBeach,CA

70.

8%

Pal m Spr i ngs,CA

47.

1%

Occupancy

$397

$361

$671

ADR

RevPAR

$297

$496

$145

Dec

$314

$266

Nov

$446

$335

Dec

70.

4%

79.

4%

Nov

2020

Sant aBar bar a,CA

Oct

$400

$287

Oct

$404

$475

$346

$475 $68

RevPAR

2021

2022

2023

Sep

$474

84.

1%

83.

0%

Aug

85.

1%

2019

LaJ ol l a,CA

J ul

2018

$393

J un

$364

Apr

$451

$333

May

80.

8%

84.

7%

Apr

2017

Sant aMoni ca,CA

May

2016

$364

Mar

$345

$459

Mar

$439

79.

4%

J an

78.

6%

J an

2015

Feb

Mont hl yCompSetPer f or manc e

Ci t yofLagunaBeach,CA

Feb

Mont hl yHot elPer f or manc e

ADR Ci t yofLagunaBeach,CA

2024

Power edby: Dat aSour ce:STR

Vi si tLagunaBeac hSpendi ngSummar y Per i od:August2024 Dat e August2024

Spendi ngvs.Avg.SpendperTr ansact i on Si zeofbubbl edenot esnumberoft r ansact i ons $3.

0M

64.

4K

$97

113.

9K

$55

Car dhol der s

Avg.Spendper Car dhol der

Tr ansact i ons

Avg.Spendper Tr ansact i on

14.

9% vs.Pr evi ousYear

3.

9% vs.Pr evi ousYear

11.

4% vs.Pr evi ousYear

10.

0% vs.Pr evi ousYear

5.

5% vs.Pr evi ousYear

$2.

0M Spend

$6.

3M Car dSpend

Food& Bever age

AVG

Ret ai l Lodgi ng*

$1.

0M Ot herCat egor i es Tr anspor t at i on

TopOr i gi nDMAs

SpendShar ebyAge* * 38.

9%

LosAngel es,CA

2029 Dal l asFt .Wor t h,TX

5.

4%

SanDi ego,CA

4.

2%

50100k 3039

Phoeni xPr escot t ,AZ

<50k

2.

5%

$0

5064

$1, 000 $1, 200 $1, 400 $1, 600

Lodgi ng*

23.

0%

13.

0%

Chi cago,I L 2.

9%

$1, 596

Ret ai l

$84

Food& Bever age

$54

Tr anspor t at i on $21

41.

9%

LasVegas,NV 2.

7%

$800

Aver agespendpert r ansact i on

18.

8% 150200k

$600

Spendi ngCat egor i es

11.

0%

100150k 4049

$400

6.

9%

3.

8%

SanFr anci scoOakl andSan 3.

2% J ose,CA

$200

Avg.SpendperTr ansact i on

8.

1%

New Yor k,NY 3.

5%

AVG

$0.

0M

SpendShar ebyI nc ome* *

200250k

10.

1% Ot herCat egor i es $20

Pal m Spr i ngs,CA 1.

7%

65+ Seat t l eTacoma,WA 1.

5%

28.

7%

250k+

Sour ce:Tr ansUni on/ Commer ceSi gnal s;*Lodgi ngspendr epr esent si nmar ketspendonl y;**Sampl ewi t hunspeci f i edage/ i ncomeexcl uded

36.

0%

Avg.SpendperTr ansact i on

Demogr aphi c s Per i od:August2024 Dat e August2024

Spendi ngCat egor i esbyAgeGr oup

7%

Food& Bever age

Ret ai l

Tr anspor t at i on

0M

Ot herCat egor i es

18%

26%

250k+

26%

47% 27%

7%

39%

Lodgi ng*

Food& Bever age

Ret ai l

Tr anspor t at i on

6%

Ot herCat egor i es

0M

$86

$95

3039

4049

5064

65+

36.

3%

Aug24

200250k

2M

J ul 24

10%

J un24

7%

46%

May24

46%

22%

Apr 24

22%

19%

Mar 24

21%

150200k

Feb24

100150k

4M

J an24

7%

$79

$65

% Shar eoft ot alcar dspend

SpendperTr ansact i on

Sour ce:Tr ansUni on/ Commer ceSi gnal s;*Lodgi ngspendr epr esent si nmar ketspendonl y;**Sampl ewi t hunspeci f i edage/ i ncomeexcl uded,onl ysampl ewi t hspendi ngcat egor ydat ai ncl uded

SpendperTr ansact i on

5% 8%

49%

Dec23

51%

Nov23

25%

7.

9%

Avg.car dspendpert r ansact i on

2029

$65 $64 $63 $62 $61 $60 $59 $58 $57 $56 Oct 23

19%

14%

Spend

I nc ome* *

17%

50100k

2.

1%

Spendvs.SpendperTr ansact i on

% Shar eofcr edi tcar dspend

28.

8%

18.

8%

$47

SpendperTr ansact i on

Spendi ngCat egor i esbyI ncomeLevel <50k

SpendperTr ansact i on

44%

J ul 24

25%

Aug24

21%

J un24

65+

Lodgi ng*

6%

May24

8%

Apr 24

40%

Mar 24

44%

J an24

23%

Feb24

22%

Dec23

25%

5064

Nov23

4049

2M

Oct 23

26%

6%

Sep23

46%

Aug23

26%

Sep23

17%

8%

Aug23

Age* *

3039

57%

42.

4% $66 $65 $64 $63 $62 $61 $60 $59 $58

4M Spend

29%

2029

% Shar eoft ot alcar dspend

Spendvs.SpendperTr ansact i on

% Shar eofcr edi tcar dspend

23.

0% 6.

7%

13.

0%

11.

0%

10.

0%

Avg.car dspendpert r ansact i on

$54

<50k

$61

$76

$83

$79

$109

50100k 100150k 150200k200250k 250k+

Domest i cVi si t or s St ar tDat e August01,2024

EndDat e August31,2024

Tr i pType Al l

Weekend/ WeekdayTr i ps Al l

Sampl eSi ze:7, 343

US Mai nl andOr i gi nHeatMap 2.

7days

78.

0%

54.

1%

AvgLengt hofSt ay

Over ni ght

Repeat

TopVi si t orOr i gi nSt at es

TopVi si t orOr i gi nDMAs

% shar eoft ot al

46.

8%

Cal i f or ni a Ar i zona

% shar eoft ot al

LosAngel es,CA

21.

8%

SanDi ego,CA

6.

7%

7.

6%

Texas

5.

4%

Phoeni x,AZ

6.

0%

Nevada

4.

7%

SanFr anci scoOakl andSanJ ose,CA

5.

5%

Pal m Spr i ngs,CA

4.

2%

6% Fl or i da 2.

6% Ut ah 2.

2% New Yor k 2.

LasVegas,NV

4.

2%

Sacr ament oSt ockt onModest o,CA

3.

2%

0% I l l i noi s 2.

9% Col or ado 1.

New Yor k,NY

2.

7%

Sal tLakeCi t y,UT

2.

6%

Dal l asFt .Wor t h,TX

2.

3%

Chi cago,I L

1.

7%

8% Washi ngt on 1.

©2024Mapbox©OpenSt r eet Map

Demogr aphi cEst i mat es Househol dI ncome

1.

6%

Di st anceShar e % shar eoft ot al

AgeGr oups

Race

Medi an:$101.

3K 18%

TopPOI sVi si t ed

62%

26%

% shar eoft r i ps

Downt ownVi l l age 50-249mi l es 41.

1%

32.

6%

Nor t hLagunaBeach

26.

7%

HI PDi st r i ct

23.

4%

Sout hLagunaDi st r i ct 250-499mi l es 17.

5%

16%

14%

13%

13%

13%

10%

12%

19.

9%

Pear lDi st r i ct

15.

1%

7%

12.

6%

Cent r alBeaches

11.

9%

Mont ageLagunaBeach

5.

4%

Downt ownPr omenade

4.

8% 3.

8%

Sour ce:Near& US CensusBur eau

14%

17%

22.

4%

Sout hofPear l LagunaCoastWi l der nessPar k

500+ mi l es 41.

4%

13%

40.

7%

Downt ownOut erLi mi t s

<25K 25K - 50K - 75K - 100K -150K+ 49K 75K 100K 149K

19Y 25Y- 35Y- 45Y- 55Y- 65Y+ 24Y 34Y 44Y 54Y 64Y

9%

11%

12%

Whi t e Bl ack Asi an Ot her 2+ r aces

I nt er nat i onalVi si t or s St ar tDat e J anuar y01,2023

EndDat e August31,2024

Sampl eSi ze:1, 452

TopVi si t orOr i gi n % Shar eofTot al 100%

80.

6%

AvgLengt hofSt ay

Over ni ght

TopI nt er nat i onalMar ket s % Over ni ght

AvgLOS

Mexi co

78.

3%

3.

0days

Canada

81.

6%

4.

1days

J apan

84.

3%

5.

1days

Sout hKor ea

84.

1%

5.

2days

Uni t edKi ngdom

83.

1%

4.

4days

Br azi l

84.

1%

4.

6days

Aust r al i a

80.

8%

3.

5days

Tai wan

93.

0%

6.

9days

Uni t edAr abEmi r at es

91.

7%

4.

6days

I ndonesi a

73.

3%

3.

9days

I ndi a

77.

8%

4.

2days

Phi l i ppi nes

77.

8%

2.

9days

Vi etNam

66.

7%

2.

8days

SaudiAr abi a

91.

3%

4.

8days

Ger many

76.

2%

3.

7days

Net her l ands

65.

0%

2.

7days

I t al y

78.

9%

5.

7days

Fr ance

86.

7%

3.

2days

Col ombi a

85.

7%

3.

4days

New Zeal and

85.

7%

4.

7days

Spai n

76.

9%

2.

9days

Bel gi um

90.

9%

5.

6days

Swi t zer l and

100.

0%

6.

2days

100.

0%

7.

5days

44.

4%

2.

8days

Sour ce:Near

Swi t zer l and

90% % Over ni ght

3.

8days

Uni t edAr abEmi r at es Fr ance

Br azi l

80% Spai n

Tai wan

Bel gi um

Sout hKor ea I t al y

I ndi a I ndonesi a

70%

60%

Russi anFeder at i on

Net her l ands

50% Fi nl and 3.

0days 3.

5days 4.

0days 4.

5days 5.

0days 5.

5days 6.

0days 6.

5days 7.

0days 7.

5days AvgLOS

TopPOI sVi si t ed % Shar eofVi si t or s

Downt ownVi l l age

43.

8%

Downt ownOut erLi mi t s

32.

7%

Nor t hLagunaBeach

30.

7%

Sout hLagunaDi st r i ct

24.

7%

HI PDi st r i ct

24.

3%

Sout hofPear l

23.

2%

Pear lDi st r i ct

18.

5%

LagunaCoastWi l der nessPar k

17.

5%

Cent r alBeaches Downt ownPr omenade

14.

4% 5.

2%

Mont ageLagunaBeach

4.

0%

LagunaCoastandAl i soWi l der ness

3.

4% 3.

4%

POIAnal ysi sbyCat egor y At t r act i ons

St ar tDat e J anuar y01,2023

EndDat e August31,2024

POICat egor y At t r act i ons

Dwel lFi l t er 0

POISpl i t

Sampl eSi ze:347, 517

Demogr aphi cs

TopCr ossVi si t edPoi nt sofI nt er est

Uni queVi si t or s

Domest i cOnl y

61.

8%

Downt ownVi l l age

LagunaCoastWi l der nessPar k Cr yst alCovePar kandCampgr ound

92.

5%

36.

1%

Nor t hLagunaBeach

7.

0%

25.

7%

Fest i valoft heAr t s/ Pageantoft heMast er s 0.

8%

Cent r alBeaches

11.

7%

LagunaCoastandAl i soWi l der ness

10.

8%

Downt ownPr omenade

ofvi si t or s vi si t ed At t r act i ons atl eastonce

LagunaPl ayhouse 0.

7% LagunaAr t AFai r 0.

5%

TopOr i gi nMar ketbySt at e

Hei sl erPar kandBeach

4.

6% 4.

2%

Thehi ve

4.

1%

Mont ageLagunaBeach

4.

0%

<$25K $25K - $50K - $75K - $100K -$150K+ $49K $74K $99K $149K

Age 16% 13%

13%

13%

13%

25Y34Y

35Y44Y

45Y54Y

55Y64Y

11%

uni quevi si t or s,excl udi ngLosAngel es,CA 64.

7%

41.

0%

Pal m Spr i ngs,CA

Ar i zona

6.

1%

SanDi ego,CA

Nevada

4.

4%

Phoeni x,AZ

5.

5%

Texas

4.

0%

SanFr anci scoOakl andSanJ ose,CA

4.

6%

Ut ah 1.

9%

LasVegas,NV

8% Col or ado 1.

Sacr ament oSt ockt onModest o,CA

12.

4%

4.

0%

19Y24Y

65Y+

Race 54%

2.

3%

4% Washi ngt on 1.

Sal tLakeCi t y,UT

2.

0%

3% I l l i noi s 1.

Dal l asFt .Wor t h,TX

1.

7%

3% Fl or i da 1.

Denver ,CO

1.

5%

9% New Yor k 0.

Fr esnoVi sal i a,CA

1.

3%

7% Or egon 0.

Sant aBar bar aSant aMar i aSanLui sObi spo,CA

1.

2%

Sour ce:NearandUS CensusBur eau

13%

TopOr i gi nMar ketbyDMA

uni quevi si t or s,excl udi ngLosAngel es,CA Cal i f or ni a

15%

12%

5.

6%

Tr easur eI sl andPar kandBeaches

Ni xNat ur eCent er 0.

1%

15%

26.

9% 21.

8%

Pear lDi st r i ct Paci f i cMar i neMammalCent er 0.

8%

19%

27.

3%

Sout hofPear l Sout hLagunaDi st r i ct

LagunaAr tMuseum 1.

0%

26%

31.

5%

HI PDi st r i ct SawdustAr tFest i val 1.

9%

Househol dI ncome( i nUSD) Medi an:$101.

7K

41.

8%

Downt ownOut erLi mi t s

10%

Whi t e

Asi an

14%

16%

2+ Races

Ot her

6% Bl ack

Websi t ePer f or manceSummar y August2024 Dat eSel ect i on Ent i r eMont hwi t hMOM

Mont h August2024

258.

61K

Def aul tChannelGr oupi ng Al l

2.

09page

27.

2% MOM

Tot alSessi ons 0.

0% smar tt v

PageorSect i on Sect i ons

37.

0%

+0.

08page MOM

PagesperSessi on

MOM

Sessi onCountTr end

25.

7% deskt op

00 02 55

8.

2%

BounceRat e

2022 2023 2024

300K

Devi ce

25.

5%

LosAngel es 7.

2%

SanJ ose SanDi ego

200K

0.

5% Or gani cSoci alOr gani cShoppi ng

100K

12.

4% Di r ect

J an

Feb

Mar

Apr

76.

1% Or gani cSear ch

Sessi onsbyUserType

( notset )

77.

4% 17.

1% 5.

5%

Sour ce:Googl eAnal yt i cs

J ul

Aug

Sep

Oct

Nov

Dec

TopSour ces 76.

4%

( or gani c)

new

J un

TopCampai gns

Channel

r et ur ni ng

May

( di r ect )

12.

5%

4.

0% 2.

8%

I r vi ne

1.

5%

LasVegas

1.

1%

Anahei m

1.

1%

Mi ssi onVi ej o

1.

1%

New Yor k

1.

1%

LagunaBeach

1.

1%

EastLosAngel es 0.

9%

TopLandi ngSect i ons 79.

6%

googl e ( di r ect )

MOM

TopCi t i es

( notset ) 73.

0% mobi l e

+3.

7%

Avg.Sessi onDur at i on

12.

5%

100, 238

t hi ngst odo

83, 156

homepage

7% Vi si tLagunaBeach( DMCALB23. . 3.

5% bi ng 1.

di r ect or y

29, 044

1% maddendmcal b2324 3.

4% ( notset ) 1.

bl og

25, 628

5% ( r ef er r al ) 2.

3% yahoo 1.

pl an

23, 700

6% ( notset ) 1.

8% duckduckgo 0.

event s

21, 247

0% 2020 0.

4% Tr i pAdvi sor 0.

r est aur ant s

0% f be4493adeEMAI L_CAMPAI GN_. . 0.

2% vi si t cal i f or ni a. com 0.

hot el s

12, 962 6, 534

weekl ynewsl et t er 8/ 26/ 24( qui . . 0.

0%

l eadsgo. i o 0.

2%

event 2, 586

0% zal o 0.

1% f acebook. com 0.

104 medi a 1,