VLB Economic Dashboard 9/23/24

Bi weekl yI nsi ght s Execut i veSummar y

LagunaBeachHot el s Sept ember1-14,2024

$547 $603

$496

Thu09/ 12

Cl osedHot el s ___________

Coast Inn Hotel Laguna

Sat09/ 14

$474

Wed09/ 11

$582

$458

Tue09/ 10

Fr i09/ 13

$437

203RoomsYOY

Mon09/ 9

Rooms Under Renovation: Surf & Sand Resort Casa Loma Beach Hotel The Lodge

▇Cur r ent ▇Samet i mel ast year

Sour ce:STR

J ohnWayneAi r por t( SNA) J ul y2024

Lei sur e& hospi t al i t yj obsi nOr angeCount y.

Dat aasofQ12024.

Sour ce:Bur eauofLaborSt at i st i cs

Asof9/ 8/ 2024

Unempl oymentr at ef orper sonsr esi di ngi n Or angeCount y. Dat aasofJ ul y2024.

▇Domest i c ▇I nt er nat i onal

Sour ce:J ohnWayneAi r por t

Power edby

▇Cur r entYear ▇LastYear

Dec

Nov

Oct

+0.

8% pptYOY

Sep

900K

J ul

4.

4%

9.

7% YOY

J an

+2.

8% YOY

970.

8K

Aug

228.

9K

Unempl oymentRat e

Feb

Lei sur e& Hospi t al i t yJ obs

1000K

J un

Passenger s

Passenger sbyMont h

Or angeCount y,CA Empl oyment

May

$536

Sun09/ 8

$561

$463

Thu09/ 5

Sat09/ 7

$430

Wed09/ 4

$539

$394

Tue09/ 3

Fr i09/ 6

$446

Mon09/ 2

Sun09/ 1

86%

Sat09/ 14

Fr i09/ 13

Thu09/ 12

Wed09/ 11

76% 76% 74% 80%

Tue09/ 10

68% 68%

Mon09/ 9

79%

Sun09/ 8

Fr i09/ 6

71%

Sat09/ 7

Thu09/ 5

Wed09/ 4

Tue09/ 3

Mon09/ 2

Sun09/ 1

43%

61% 51% 57%

1, 111

+6.

2% YOY $574

9.

3% YOY

Apr

66.

8% 65%

Oper at i ng Hot elRooms

ADR

Mar

Occupancy

Oc c upanc y

Lodgi ngPer f or mance

Ci t yofLagunaBeach,CA

J ul y2024

Dec

Oct

Nov

Sep

Aug

J ul

J un

May

Apr

Feb

Mar

J an

72.

6%

Hot el s:Ci t yofLagunaBeach,CA Oc c upanc y

ADR

RevPAR

Suppl y

Demand

Revenue

72.

6%

$669

$486

34.

4K

25.

0K

$16.

7M

YOY

YOY

YOY

YOY

YOY

YOY

12.

1%

10.

0%

3.

2%

15.

6%

25.

8%

18.

3%

$669

$537

2022

82.

6%

$660

$545

2023

82.

6%

$608

72.

6%

2024

Occupancy

$669

ADR

$502 $486

RevPAR

Ci t yofLagunaBeach,CA

72.

6%

Pal m Spr i ngs,CA

48.

5%

Occupancy

$379

$669

ADR

$486

$320

$499

$144

Sep

75.

8%

Aug

DanaPoi nt ,CA+

$264

$406

J ul

78.

8%

J un

Newpor tBeach,CA

Dec

$272 $624

RevPAR Ci t yofLagunaBeach,CA

$332

$323

Nov

$421

86.

2%

81.

6%

Dec

64.

6%

2021

Sant aBar bar a,CA

$403

Nov

2020

82.

3%

Oct

$395

Sant aMoni ca,CA

Oct

$412

$482

$285

$486 $70

RevPAR

2021

2022

2023

Sep

$477

82.

0%

$337

Aug

86.

4%

2019

84.

6%

J ul

2018

Hunt i ngt onBeach,CA

J un

$393

$318

Apr

$459

$371

May

85.

5%

85.

6%

Apr

2017

LaJ ol l a,CA

May

2016

$379

Mar

$376

$461

Mar

$441

J an

85.

4% 82.

2%

J an

2015

Feb

Mont hl yCompSetPer f or manc e

Ci t yofLagunaBeach,CA

Feb

Mont hl yHot elPer f or manc e

ADR Ci t yofLagunaBeach,CA

2024

Power edby: Dat aSour ce:STR

Vi si tLagunaBeac hSpendi ngSummar y Per i od:J ul y2024 Dat e J ul y2024

Spendi ngvs.Avg.SpendperTr ansact i on Si zeofbubbl edenot esnumberoft r ansact i ons

$6.

6M

67.

7K

$98

119.

7K

$55

Car dSpend

Car dhol der s

Avg.Spendper Car dhol der

Tr ansact i ons

Avg.Spendper Tr ansact i on

23.

4% vs.Pr evi ousYear

13.

8% vs.Pr evi ousYear

11.

1% vs.Pr evi ousYear

18.

7% vs.Pr evi ousYear

5.

8% vs.Pr evi ousYear

Spend

$3.

0M

Food& Bever age

$2.

0M

AVG

Lodgi ng*

Ret ai l $1.

0M Ot herCat egor i es Tr anspor t at i on

TopOr i gi nDMAs

SpendShar ebyAge* * 47.

7%

LosAngel es,CA

<50k

2029 2.

1% Dal l asFt .Wor t h,TX

6.

9%

Phoeni xPr escot t ,AZ

6.

1%

50100k 3039

$0

5064

$1, 000 $1, 200 $1, 400 $1, 600

Lodgi ng*

22.

3%

14.

4%

Chi cago,I L 2.

8%

$1, 580

Ret ai l

$73

Food& Bever age

$53

Ot herCat egor i es $22

41.

0%

Seat t l eTacoma,WA 2.

0%

$800

Aver agespendpert r ansact i on

21.

3% 150200k

$600

Spendi ngCat egor i es

11.

5%

100150k 4049

$400

6.

6%

LasVegas,NV 4.

1%

SanFr anci scoOakl andSan 3.

0% J ose,CA

$200

Avg.SpendperTr ansact i on

8.

8%

SanDi ego,CA 3.

5%

AVG

$0.

0M

SpendShar ebyI nc ome* *

200250k

10.

2% Tr anspor t at i on $20

Pal m Spr i ngs,CA 1.

7%

65+ Phi l adel phi a,PA 1.

4%

26.

7%

250k+

Sour ce:Tr ansUni on/ Commer ceSi gnal s;*Lodgi ngspendr epr esent si nmar ketspendonl y;**Sampl ewi t hunspeci f i edage/ i ncomeexcl uded

35.

0%

Avg.SpendperTr ansact i on

Demogr aphi c s Per i od:J ul y2024 Dat e J ul y2024

Spendi ngCat egor i esbyAgeGr oup

23%

47%

7%

32%

20%

Lodgi ng*

Food& Bever age

Ret ai l

Tr anspor t at i on

39%

7%

Ot herCat egor i es

SpendperTr ansact i on

J ul 24

J un24

Apr 24

$60 2M

SpendperTr ansact i on

8%

3039

5064

65+

22.

5% 6.

4%

SpendperTr ansact i on

Sour ce:Tr ansUni on/ Commer ceSi gnal s;*Lodgi ngspendr epr esent si nmar ketspendonl y;**Sampl ewi t hunspeci f i edage/ i ncomeexcl uded,onl ysampl ewi t hspendi ngcat egor ydat ai ncl uded

14.

3%

11.

3%

10.

1%

Avg.car dspendpert r ansact i on

0M J ul 24

7%

42%

J un24

46%

17%

4049

$99

35.

4%

4M

Apr 24

19%

8%

May24

250k+

19%

30%

6% 8%

49%

Mar 24

200250k

23%

51%

Feb24

150200k

18%

J an24

100150k

18%

$87

% Shar eoft ot alcar dspend

$65

Dec23

20%

$82

$39 2029

6M

Spend

I nc ome* *

17%

Avg.car dspendpert r ansact i on

Spendvs.SpendperTr ansact i on

% Shar eofcr edi tcar dspend

50100k

1.

8%

8.

8%

$67

SpendperTr ansact i on

Spendi ngCat egor i esbyI ncomeLevel <50k

May24

Tr anspor t at i on

Mar 24

Ret ai l

Ot herCat egor i es

J an24

Food& Bever age

Feb24

Lodgi ng*

26.

9%

21.

3%

0M

6%

Dec23

42%

$60

Oct 23

21%

9%

Oct 23

27%

44%

2M

Nov23

20%

5%

Sep23

23%

40%

Nov23

17%

8%

Sep23

46%

J ul 23

34%

4049

65+

15%

41.

2% $65

4M

Aug23

27%

6% 11%

J ul 23

3039

5064

60%

Aug23

24%

Spend

Age* *

2029

% Shar eoft ot alcar dspend

Spendvs.SpendperTr ansact i on

% Shar eofcr edi tcar dspend

$52

<50k

$63

$74

$92

$82

$108

50100k 100150k 150200k200250k 250k+

Domest i cVi si t or s St ar tDat e J ul y01,2024

EndDat e J ul y31,2024

Tr i pType Al l

Weekend/ WeekdayTr i ps Al l

Sampl eSi ze:7, 401

US Mai nl andOr i gi nHeatMap 2.

6days

77.

8%

56.

1%

AvgLengt hofSt ay

Over ni ght

Repeat

TopVi si t orOr i gi nSt at es

TopVi si t orOr i gi nDMAs

% shar eoft ot al

% shar eoft ot al

47.

7%

Cal i f or ni a Ar i zona

LosAngel es,CA

21.

9%

SanDi ego,CA

7.

4%

7.

5%

Texas

6.

0%

Phoeni x,AZ

6.

6%

Nevada

4.

9%

SanFr anci scoOakl andSanJ ose,CA

5.

9%

6% Fl or i da 2.

3% Ut ah 2.

2% I l l i noi s 2.

LasVegas,NV

4.

5%

Pal m Spr i ngs,CA

3.

3%

Sacr ament oSt ockt onModest o,CA

3.

2%

New Yor k,NY

2.

6%

Dal l asFt .Wor t h,TX

2.

4%

2% Col or ado 2.

8% New Yor k 1.

Sal tLakeCi t y,UT

2.

3%

Chi cago,I L

1.

8%

5% Washi ngt on 1.

©2024Mapbox©OpenSt r eet Map

Demogr aphi cEst i mat es Househol dI ncome

1.

8%

Di st anceShar e % shar eoft ot al

AgeGr oups

Race

Medi an:$101.

7K 18%

TopPOI sVi si t ed

62%

27%

% shar eoft r i ps

Downt ownVi l l age 50-249mi l es 41.

5%

250-499mi l es 18.

7%

28.

9%

Nor t hLagunaBeach

27.

4%

Sout hLagunaDi st r i ct

22.

4%

HI PDi st r i ct

21.

0%

Sout hofPear l

20.

9%

Pear lDi st r i ct

14%

13%

13%

13%

10%

12%

6%

12.

9%

LagunaCoastWi l der nessPar k

11.

8%

Mont ageLagunaBeach

4.

7%

Downt ownPr omenade

4.

6% 3.

6%

Sour ce:Near& US CensusBur eau

16% 14%

17%

14.

1%

Cent r alBeaches 500+ mi l es 39.

8%

13%

37.

1%

Downt ownOut erLi mi t s

<25K 25K - 50K - 75K - 100K -150K+ 49K 75K 100K 149K

19Y 25Y- 35Y- 45Y- 55Y- 65Y+ 24Y 34Y 44Y 54Y 64Y

9%

11%

12%

Whi t e Bl ack Asi an Ot her 2+ r aces

I nt er nat i onalVi si t or s St ar tDat e J ul y01,2024

EndDat e J ul y31,2024

Sampl eSi ze:110 Sampl esi zel esst han300

TopVi si t orOr i gi n % Shar eofTot al 100%

83.

1%

AvgLengt hofSt ay

Over ni ght

TopI nt er nat i onalMar ket s % Over ni ght

AvgLOS

Mexi co

81.

7%

3.

6days

Canada

100.

0%

6.

2days

Sout hKor ea

84.

6%

6.

6days

J apan

83.

3%

7.

4days

Aust r al i a

80.

0%

3.

3days

Ger many

66.

7%

2.

8days

Spai n

33.

3%

0.

8days

Swi t zer l and

100.

0%

4.

5days

Br azi l

100.

0%

6.

5days

New Zeal and

100.

0%

4.

6days

Tai wan

100.

0%

12.

9days

Thai l and

100.

0%

6.

1days

Uni t edKi ngdom

50.

0%

1.

7days

Bangl adesh

100.

0%

0.

9days

Fr ance

100.

0%

0.

6days

Ghana

100.

0%

1.

2days

I ndonesi a

0.

0%

0.

2days

I t al y

100.

0%

2.

2days

Net her l ands

100.

0%

0.

9days

Pal est i ne

100.

0%

2.

0days

Phi l i ppi nes

0.

0%

0.

8days

SaudiAr abi a

100.

0%

7.

0days

Ser bi a

0.

0%

0.

2days

Net her l ands I t al y

80% % Over ni ght

4.

4days

SaudiAr abi a

Ger many Uni t edKi ngdom Spai n

20%

0% 2.

0days

4.

0days

6.

0days

8.

0days

10.

0days

12.

0days

AvgLOS

TopPOI sVi si t ed % Shar eofVi si t or s

Downt ownVi l l age

25.

5%

Nor t hLagunaBeach

23.

6%

Downt ownOut erLi mi t s

22.

7%

Cent r alBeaches

20.

0%

Sout hofPear l

17.

3%

HI PDi st r i ct

14.

5%

Sout hLagunaDi st r i ct

12.

7%

Pear lDi st r i ct

10.

0%

LagunaCoastWi l der nessPar k

9.

1%

Sur fandSandResor t

4.

5%

Downt ownPr omenade

3.

6%

LagunaCoastandAl i soWi l der ness

3.

6% 1.

8%

Sour ce:Near

Tai wan

J apan

Aust r al i a

60%

40%

New Zeal and

1.

8% 1.

8% 1.

8% 1.

8% 1.

8% 0.

9% 0.

9% 0.

9% 0.

9% 0.

9% 0.

9% 0.

9% 0.

9% 0.

9% 0.

9% 0.

9% 0.

9% 0.

9% 0.

9%

POIAnal ysi sbyCat egor y Di st r i ct s

St ar tDat e J anuar y01,2024

EndDat e J ul y31,2024

POICat egor y Di st r i ct s

Dwel lFi l t er 0

POISpl i t

Sampl eSi ze:372, 935

Demogr aphi cs

TopCr ossVi si t edPoi nt sofI nt er est

Uni queVi si t or s

Domest i cOnl y

30.

9%

Sout hLagunaDi st r i ct Downt ownVi l l age

62.

9%

Nor t hLagunaBeach

Hei sl erPar kandBeach Downt ownOut erLi mi t s

44.

8%

HI PDi st r i ct

34.

5%

Sout hofPear l

33.

0%

9.

9%

Cent r alBeaches

45.

4%

Househol dI ncome( i nUSD) Medi an:$102.

9K

22.

4%

LagunaCoastWi l der nessPar k

27%

3.

3%

Mont ageLagunaBeach

3.

2%

Tr easur eI sl andPar kandBeaches

3.

1%

19% 12%

15%

15%

12%

9% Sur fandSandResor t 1.

73.

9%

Pear lDi st r i ct

Cr yst alCovePar kandCampgr ound

1.

9%

I nnatLagunaBeach

1.

6%

22.

5%

<$25K $25K - $50K - $75K - $100K -$150K+ $49K $74K $99K $149K

5% Cr escentBayBeach 1.

ofvi si t or s vi si t ed Di st r i ct s atl eastonce

LagunaCoastandAl i soWi l der ness

6.

2%

Downt ownPr omenade

4.

5%

3% Sout hLagunaBeaches 1.

Age

2% Al i soBeach 1.

17%

Vi ct or i aBeach 1.

1% Thehi ve 2.

6%

0% TheRanchatLagunaBeachGol fCour se 1.

13%

13%

13%

13%

25Y34Y

35Y44Y

45Y54Y

55Y64Y

11%

TopOr i gi nMar ketbySt at e

TopOr i gi nMar ketbyDMA

uni quevi si t or s,excl udi ngLosAngel es,CA

uni quevi si t or s,excl udi ngLosAngel es,CA 59.

9%

Cal i f or ni a

SanDi ego,CA

Texas

4.

6%

Phoeni x,AZ

Nevada

4.

5%

Col or ado 2.

0% 0% Ut ah 2.

7% Fl or i da 1.

28.

2%

Pal m Spr i ngs,CA

6.

4%

Ar i zona

19.

5%

LasVegas,NV

4.

0%

58%

2.

8%

Sal tLakeCi t y,UT

2.

0%

Dal l asFt .Wor t h,TX

1.

9%

7% Washi ngt on 1.

Denver ,CO

1.

7%

I l l i noi s 1.

5%

New Yor k,NY

1.

5%

New Yor k 1.

1%

Sant aBar bar aSant aMar i aSanLui sObi spo,CA

1.

4%

Sour ce:NearandUS CensusBur eau

65Y+

Race

4.

8%

SanFr anci scoOakl andSanJ ose,CA

Sacr ament oSt ockt onModest o,CA

19Y24Y

5.

7%

9% Whi t e

Asi an

13%

14%

2+ Races

Ot her

6% Bl ack

Websi t ePer f or manceSummar y August2024 Dat eSel ect i on Ent i r eMont hwi t hMOM

Mont h August2024

258.

61K

Def aul tChannelGr oupi ng Al l

2.

09page

27.

2% MOM

Tot alSessi ons 0.

0% smar tt v

PageorSect i on Sect i ons

37.

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+0.

08page MOM

PagesperSessi on

MOM

Sessi onCountTr end

25.

7% deskt op

00 02 55

8.

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BounceRat e

2022 2023 2024

300K

Devi ce

73.

0% mobi l e

Feb

Mar

Apr

Sessi onsbyUserType new

( notset )

77.

4% 17.

1% 5.

5%

Sour ce:Googl eAnal yt i cs

J un

J ul

Aug

Sep

Oct

Nov

Dec

TopSour ces 76.

4%

( or gani c)

r et ur ni ng

May

TopCampai gns 76.

1% Or gani cSear ch

7.

7%

SanJ ose

4.

3%

I r vi ne

1.

7%

LasVegas

1.

2%

New Yor k

1.

2%

LagunaBeach

1.

1%

Sant aCl ar a

0.

9%

8% Phoeni x 0.

J an

Channel

27.

4%

LosAngel es

8% Chi cago 0.

100K

12.

4% Di r ect

MOM

TopCi t i es

SanDi ego

200K

0.

5% Or gani cSoci alOr gani cShoppi ng

+3.

7%

Avg.Sessi onDur at i on

( di r ect )

12.

5%

TopLandi ngSect i ons 79.

6%

googl e ( di r ect )

LongBeach 0.

8%

12.

5%

100, 238

t hi ngst odo

83, 156

homepage

7% Vi si tLagunaBeach( DMCALB23. . 3.

5% bi ng 1.

di r ect or y

29, 044

1% maddendmcal b2324 3.

4% ( notset ) 1.

bl og

25, 628

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pl an

23, 700

6% ( notset ) 1.

8% duckduckgo 0.

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21, 247

0% 2020 0.

4% Tr i pAdvi sor 0.

r est aur ant s

0% f be4493adeEMAI L_CAMPAI GN_. . 0.

2% vi si t cal i f or ni a. com 0.

hot el s

12, 962 6, 534

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