Hot elOut l ook
Pr el i mi nar ySept ember2026
Pr el i mi nar ySept ember2026Hot elPer f or mance Ci t yofLagunaBeach,CA Occupancy
ADR
RevPAR
Suppl y
Demand
Revenue
70. 1%
$671
$470
15. 0K
10. 5K
$7. 0M
+5. 2%
+23. 7%
+30. 2%
60. 4%
58. 3%
48. 4%
DemandDai l yTr end 1200
1. 1K
6. 4K 1. 0K
1000
1. 0K
936
1. 0K
905 795
800 691
667
711
4. 1K 615
600 Demand
998
400
200
9/ 1/ 2026
9/ 2/ 2026
9/ 3/ 2026
9/ 4/ 2026
9/ 5/ 2026
9/ 6/ 2026
9/ 7/ 2026
9/ 8/ 2026
9/ 9/ 2026
9/ 10/ 2026
9/ 11/ 2026
9/ 12/ 2026
Weekday
Weekend
0
Tue
Wed
Thu
Fr i
Sat
Sun
Mon
Tue
Wed
Thu
Fr i
Sat
8
4
DayCount
Not e:I ncl udesdai l ydat at hr ough9/ 12/ 2026 Sour ce:STR
Power edby Sy mphony|Tour i sm Economi cs
Hot elRevi ew Cal endarYear t oDat ePer f or mance
Mont hl yTr ends 2025
Ci t yofLagunaBeach,CA
Mar
79. 3%
+17. 1%
$554
+35. 0%
$439
+58. 1%
67. 3%
+9. 0%
$553
+26. 9%
$372
+38. 3%
$500
$400
Dec
% CHG
Nov
RevPAR
Oct
% CHG
Sep
ADR
Aug
% CHG
$600
J an
OCC
Apr
LastSi xMont hs
$700
J ul
+10. 4% YOY
J un
0. 7% YOY
Revenue $22. 2M
May
2. 0% YOY
Demand 28. 9K
Apr
+12. 7% YOY
Suppl y 38. 7K
Mar
+11. 2% YOY
RevPAR $574. 67
Feb
+1. 3% YOY
ADR $769. 09
$800
Room Rat e
Occupancy 74. 7%
2026
2025
2026
Sour ce:STR
72. 1%
73. 5%
3. 8%
+0. 3%
0. 7%
$585
$618
$808
+23. 6%
+21. 7%
+19. 5%
$375
$446
$594
+18. 9%
+22. 0%
Occupancy
64. 1%
70%
DA e D ma Rnd 2 $0 65 1. 0 9K
60%
+18. 6%
+1 +3 7. 0 . 9 % %
Dec
Nov
Oct
Sep
Aug
+12. 7%
J ul
$575
J un
+11. 2%
May
$769
Apr
+1. 3%
Mar
74. 7%
Feb
50% J an
Aug
Jul
Jun
May
80%
Power edby Sy mphony|Tour i sm Economi cs
Hot elCompet i t i vePer f or mance
Aug
Jul
Jun
Mont hl yPer f or mancebyMar ket
Cal endarYear t oDat ePer f or mance
OCC
% CHG
ADR
% CHG
RevPAR
% CHG
Ci t yofLagunaBeac. .
72. 1%
+0. 3%
$618
+21. 7%
$446
+22. 0%
DanaPoi nt ,CA+
71. 4%
+1. 7%
$518
+20. 2%
$370
+22. 2%
Hunt i ngt onBeach,CA
84. 7%
+4. 9%
$302
+8. 4%
$256
+13. 8%
LaJ ol l a,CA
81. 6%
1. 9%
$344
+8. 5%
$281
+6. 5%
Newpor tBeach,CA
77. 9%
+6. 9%
$380
+7. 0%
$296
+14. 4%
Pal m Spr i ngs,CA
55. 6%
+8. 6%
$162
+2. 6%
$90
+11. 4%
Sant aBar bar a,CA
81. 7%
+9. 7%
$321
+5. 9%
$262
+16. 2%
Sant aMoni ca,CA
78. 3%
+2. 1%
$456
+26. 9%
$357
+29. 6%
Ci t yofLagunaBeac. .
73. 5%
0. 7%
$808
+19. 5%
$594
+18. 6%
DanaPoi nt ,CA+
75. 0%
2. 3%
$552
+10. 5%
$414
+7. 9%
Hunt i ngt onBeach,CA
88. 4%
+3. 9%
$350
+7. 5%
$310
+11. 6%
LaJ ol l a,CA
86. 9%
+1. 7%
$400
+9. 3%
$348
+11. 2%
Newpor tBeach,CA
78. 7%
0. 9%
$465
+9. 0%
$366
+8. 0%
Pal m Spr i ngs,CA
52. 1%
+6. 8%
$152
+4. 7%
$79
+11. 9%
Sant aBar bar a,CA
85. 0%
+5. 9%
$344
+8. 2%
$293
+14. 6%
Occupancy% Change
Sant aMoni ca,CA
80. 8%
+6. 5%
$435
+16. 5%
$352
+24. 0%
DanaPoi nt ,CA+
+7. 3%
Ci t yofLagunaBeach,CA
Ci t yofLagunaBeac. .
74. 7%
+1. 3%
$769
+11. 2%
$575
+12. 7%
Sant aBar bar a,CA
+7. 0%
DanaPoi nt ,CA+
DanaPoi nt ,CA+
71. 1%
3. 8%
$533
+9. 1%
$379
+5. 0%
Sant aMoni ca,CA
+6. 7%
Hunt i ngt onBeach,CA
81. 8%
+2. 4%
$292
0. 9%
$239
+1. 4%
Hunt i ngt onBeach,CA
+6. 1%
LaJ ol l a,CA
83. 7%
+1. 2%
$364
+6. 9%
$305
+8. 2%
Newpor tBeach,CA
76. 2%
0. 1%
$425
+5. 1%
$324
+5. 0%
Pal m Spr i ngs,CA
45. 1%
5. 6%
$140
3. 1%
$63
8. 5%
Sant aBar bar a,CA
83. 6%
+6. 8%
$347
+5. 5%
$290
+12. 7%
Sant aMoni ca,CA
84. 5%
+4. 0%
$421
+11. 2%
$355
+15. 6%
Sour ce:STR
Per f or mancebyMar ket Occupancy
ADR
RevPAR
Sant aMoni ca,CA
78. 6%
Ci t yofLagunaBeach,CA
$610
$422
Hunt i ngt onBeach,CA
78. 4%
DanaPoi nt ,CA+
$467
Sant aMoni ca,CA
$311
LaJ ol l a,CA
76. 8%
Sant aMoni ca,CA
$396
DanaPoi nt ,CA+
$308
Sant aBar bar a,CA
75. 9%
Newpor tBeach,CA
$372
Newpor tBeach,CA
$271
Newpor tBeach,CA
72. 9%
LaJ ol l a,CA
$326
LaJ ol l a,CA
$250
Ci t yofLagunaBeach,CA
69. 2%
Sant aBar bar a,CA
$292
Sant aBar bar a,CA
$222
DanaPoi nt ,CA+
65. 9%
Hunt i ngt onBeach,CA
$277
Hunt i ngt onBeach,CA
$217
Pal m Spr i ngs,CA
62. 7%
Pal m Spr i ngs,CA
$244
Pal m Spr i ngs,CA
Ci t yofLagunaBeach,CA
$153
% Changevs.Pr evi ousYear ADR % Change
RevPAR % Change +17. 0%
Ci t yofLagunaBeach,CA
+20. 6%
+11. 2%
DanaPoi nt ,CA+
+19. 3%
Sant aMoni ca,CA
+9. 5%
Sant aMoni ca,CA
+16. 8%
LaJ ol l a,CA
+7. 2%
Sant aBar bar a,CA
+12. 5% +10. 2%
Ci t yofLagunaBeach,CA
+3. 0%
Sant aBar bar a,CA
+5. 1%
Hunt i ngt onBeach,CA
Newpor tBeach,CA
+2. 7%
Pal m Spr i ngs,CA
+4. 4%
LaJ ol l a,CA
+8. 2%
LaJ ol l a,CA
+0. 9%
Hunt i ngt onBeach,CA
+3. 8%
Newpor tBeach,CA
+6. 6%
Pal m Spr i ngs,CA
+0. 8%
Newpor tBeach,CA
+3. 8%
Pal m Spr i ngs,CA
+5. 3%
Power edby Sy mphony|Tour i sm Economi cs
Domest i cVi si t orPr of i l e August2026Domest i cVi si t s
Domest i cVi si t orTr ends& Char act er i st i cs Over ni ghtTr i pShar ebyMont h 2025
91%
61%
Over ni ghtTr i pShar e
RepeatTr i pShar e
TopOr i gi nMar ket s St at es Cal i f or ni a
Ar i zona 0. 3%
Nevada 0. 3%
Texas 0. 2%
Col or ado 0. 1%
Fl or i da 0. 1%
Ut ah 0. 1%
I l l i noi s 0. 1%
New Yor k 0. 1%
Sour ce:Azi r a& U. S.CensusBur eau
70%
2025
J an
LosAngel esLong BeachAnahei m,CA
41. 8%
Nul l
40. 2%
Ri ver si deSan Ber nar di noOnt ar i o,CA
80%
60%
MSA 58. 0%
2026
90% Over ni ghtTr i pShar e
1. 3days
Avg.Lengt hofSt ay
2026
Feb
Apr
May
J un
J ul
Aug
Oct
Nov
Dec
Shar eofTot al
12. 7%
Househol dI ncome
Age
Race
Medi an:$110. 08K 16%
51%
30%
Oxnar dThousand 0. 5% OaksVent ur a,CA
13% 13% 13% 13%
LasVegasHender sonNor t h 0. 2% LasVegas,NV
19%
Sacr ament oRosevi l l e0. 2% Fol som,CA
12%
13% 13%
10%
11%
16%
14%
13%
Ot her
2+ Races
6%
Phoeni xMesaChandl er ,AZ 0. 2% SanFr anci scoOakl and0. 2% Fr emont ,CA
Sep
August2026Vi si t orOr i gi nDemogr aphi cs
SanDi egoChul a 1. 7% Vi st aCar l sbad,CA
SanJ oseSunnyval eSant a 0. 2% Cl ar a,CA
Mar
<25K 25K- 50K- 75K- 100K- 150K 49K 74K 99K 149K +
19Y- 25Y- 35Y- 45Y- 55Y- 65+ 24Y 34Y 44Y 54Y 64Y
Whi t e Bl ack
Asi an
Power edby Sy mphony|Tour i sm Economi cs
I nt er nat i onalVi si t orPr of i l e Last12Mont hsasofAugust2026
TopI nt er nat i onalMar ket s Over ni ghtTr i pShar e 83%
Avg.Lengt hofSt ay 6. 0days
Sout hKor ea
100%
4. 9days
I ND
100%
10. 5days
Uni t edKi ngdom
50%
1. 7days
NPL
100%
10. 8days
GTM
100%
3. 8days
Mexi co
77%
4. 1days
Canada
94%
6. 8days
Br azi l
94%
6. 7days
I ndonesi a
94%
5. 8days
Ger many
94%
3. 4days
Phi l i ppi nes
89%
6. 4days
SGP
95%
6. 6days
SAU
100%
6. 3days
J apan
6. 2days
Avg.Lengt hofSt ay
PRI
87%
Over ni ghtTr i pShar e
Sour ce:Azi r a
0. 2days
ARG
100%
8. 4days
Tai wan
67%
4. 0days
Aust r al i a
91%
6. 6days
VNM
100%
6. 4days
NZL
100%
8. 6days
Chi na
86%
5. 9days
MYS
86%
5. 5days
COL
80%
3. 3days
I t al y
75%
4. 6days
PER
100%
7. 7days
Power edby Sy mphony|Tour i sm Economi cs
Vi si t orSpendi ng August2026
Vi si t orCr edi tCar dSpendi ng
Vi si t orCr edi tCar dSpendi ngbyDemogr aphi c Age
$14. 1M 8. 0% YOY
15. 8%
16. 3%
5564
August2026Car dSpend
4554
19. 0%
10. 3% 7. 9%
Househol d Income
Food& Bever age:49. 0%
I nMar ket Spendi ng Cat egor i es
65+
3544
2534
1824
2. 6%
37. 6%
Ret ai l :40. 4% Tr anspor t at i on:1. 0% Ot herCat egor i es:9. 7%
Sour ce:Tr ansuni on
150200k
100150k
50100k
4. 8%
7. 1%
250k+
9. 9%
200250k
12. 2%
I nmar ketspendi ngonl odgi ngexcl uded
Power edby Sy mphony|Tour i sm Economi cs
J ohnWayneAi r por t( SNA) PassengerSummar y Enpl anedpassenger s Depl anedpassenger s
Tot alDomest i c Passenger s
Tot alI nt er nat i onal Passenger s
1, 001, 044
12, 550
▼3. 8% YOY
▼54. 7% YOY
Tot alPassenger s
Tot alFl i ght s
▼3. 7% YOY
▼17. 1% YOY
1, 013, 594
Met r i cType Tot alPassenger s
12Mont hTr end:Tot alPassenger s ( Endi ngJ ul y2026)
Tot al Passenger s 50. 6%
1. 0M
1. 0M
25, 068
961. 1K
993. 8K
965. 8K
961. 6K
930. 8K
910. 9K 841. 9K
49. 4%
1, 013, 594
1. 0M
953. 3K
829. 8K
J ul2026
J un2026
May2026
Apr2026
Mar2026
Feb2026
J an2026
Dec2025
Nov2025
Oct2025
Sep2025
Aug2025
Enpl aned vs.Depl aned Passenger s
Met r i c
Cur r ent Domest i c Passenger s
YOY Cur r ent YOY Cur r ent Domest i c I nt er nat i onalI nt er nat i onal Tot al Passenger s Passenger s Passenger s Passenger s
Depl aned passenger s
506, 277
▼3. 1% YOY
6, 431
▼54. 0% YOY
512, 708
▼3. 1% YOY
Enpl aned passenger s
494, 767
▼4. 4% YOY
6, 119
▼55. 5% YOY
500, 886
▼4. 3% YOY
Tot al Passenger s
1, 001, 044
▼3. 8% YOY
12, 550
▼54. 7% YOY
1, 013, 594
▼3. 7% YOY
YOYTot al Passenger s
Tot alpassenger s
Sour ce:J ohnWayneAi r por t( SNA)
Power edby Sy mphony|Tour i sm Economi cs
Tr avelTr ends Tr avelPr i ceI ndex
Tr avelSpendi ng( % changevs2019)
% ChangeRel at i vet oSameMont hi nPr evi ousYear|Last12Mont hs Ai r l i neFar es
F&B
Mot orFuel
% Changevs.2019|U. S.t ot al
Ot herLodgi ng
Rec.Ser vi ces
20%
Tr anspor t at i on
13. 0%
40% 0% 30. 0%
30%
29. 0%
20%
20% 40% 10%
5. 3%
0%
60%
0. 6%
80% Sep
Nov
Dec
J an
Feb
Mar
Apr
May
J un
J ul
Aug
Apr 20 Oct 20Apr 21Oct 21 Apr 22Oct 22Apr 23Oct 23Apr 24Oct 24Apr 25 Oct 25Apr 26
Sour ce:U. S.Tr avelAssoci at i onvi aU. S.Tr avelRecover yTr acker
Sour ce:Tour i sm Economi csvi aU. S.Tr avelRecover yTr acker
Pl anni ngLei sur eTr avelWi t hi nt heNext12Mont hs % ofAmer i canConsumer sPl anni ngTr avelbyHousehol dI ncome( Cal endarYear ) 2025Q3
2025Q4
2026Q1
2026Q2
2026Q3
<$50K
$50$99K
$100$149K
$150K$249K
95%
94%
88%
79%
$250K+
2026Q3
2026Q2
2026Q1
2025Q4
2025Q3
2026Q3
2026Q2
2026Q1
2025Q4
2025Q3
2026Q3
2026Q2
2026Q1
2025Q4
2025Q3
2026Q3
2026Q2
2026Q1
2025Q4
2025Q3
2026Q3
2026Q2
2026Q1
2025Q4
2025Q3
54%
Not e:Li ghtgr aybar sr epr esentt heaver agef oral lsur veyr espondant s Sour ce:MMGYGl obal ' sPor t ai tofAmer i canTr avel er s
Power edby Sy mphony|Tour i sm Economi cs
Thr eeMont hDai l yOut l ook ADR & Occupancyf orFut ur eLagunaBeachHot elSt aysasof9/ 13/ 2026
T
W 1
Sep2026
6
7
77. 7%
40. 1%
13
14
T 2
F 3
71. 3%
52. 6%
76. 5%
94. 8%
8
9
10
11
12
54. 2%
66. 8%
15
16
63. 2%
73. 6%
78. 4%
17
18
19
98. 6%
100. 2%
100. 2%
73. 0%
72. 8%
71. 6%
20
21
22
23
24
25
26
27
54. 9%
28
56. 2%
80. 9%
29
66. 2%
88. 2%
78. 5%
6
7
65. 5%
WD 68. 3% +0. 6%
6
8
2
9
70. 1% +0. 5%
WE 75. 1% +0. 2%
10
48. 1%
63. 5%
72. 2%
60. 4%
11
12
13
14
15
16
17
18
28. 6%
25
26. 7%
1
12. 3%
8
19
38. 1%
26
44. 2%
2
23. 3%
9
20
47. 2%
27
55. 3%
3
34. 6%
10
21
46. 2%
28
51. 9%
4
42. 6%
11
66. 0%
22
50. 6%
29
30. 0%
5
40. 2%
12
51. 0%
23
54. 2%
30
18. 5%
6
36. 1%
13
24
+0. 4%
14
33. 4%
34. 1%
32. 9%
15
16
17
18
19
20
21
26. 4%
27. 3%
28. 4%
23. 9%
23. 1%
21. 8%
25. 0%
22
23
24
25
26
27
28
29
8. 8%
30
5. 5%
Sour ce:AmadeusTr avel cl i ck
24. 4%
11
12
14
15
16
17
18
19
$347. 14
$355. 99
$362. 63
$355. 09
$327. 39
$346. 80
$359. 23
20
21
22
23
24
25
26
$315. 30 28
$295. 68
$328. 27 29
$323. 32
$326. 25
14. 8%
$339. 36
+0. 3% WE 27. 9% +0. 1%
6
$351. 30
$334. 28 +9. 0%
WE $350. 72 +7. 0%
30
$348. 12
7
8
2
$396. 04 9
3
$404. 70 10
$326. 92
$320. 62
$311. 42
$316. 85
$344. 31
$371. 56
11
12
13
14
15
16
17
WD $327. 62 +9. 3% Oct ober2026
$363. 65
8
25. 1%
5
$347. 83
$336. 88
1
WD 24. 1% +0. 4%
WD $327. 68 +10. 1% Sept ember2026
$313. 17
November2026
25. 1%
10
13
25
7
18. 3%
23. 3%
9
$329. 72
$320. 87
34. 3%
28. 6%
21. 1%
8
$327. 31
$364. 48
31
26. 6%
16. 3%
$385. 49
$313. 70
18
WE 47. 8% +0. 4%
18. 7%
25. 2%
15. 8%
$349. 37
$313. 21
4
47. 7%
5
$309. 93
1
WD 47. 6% +0. 4%
4
w/% changeYOY
$285. 76
$351. 02
44. 5%
49. 1%
3
S
$313. 67
$322. 37
Oct ober2026 62. 4%
2
F
$284. 28
3
59. 8%
48. 1%
7
T
54. 8%
60. 6%
38. 4%
W
$311. 29
27
54. 2%
T
$419. 42
$359. 33
$303. 29
45. 3%
34. 0%
M
1
30
1
5
S
63. 3%
55. 4% 4
67. 6%
$253. 36
5
76. 6%
59. 3%
39. 5%
Oct2026
4
w/poi ntchangeYOY
Sept ember2026
41. 6%
Nov2026
S
ADR
Sep2026
M
Occupancy
100%
Oct2026
S
Occ0%
Nov2026
Occupancy
$322. 28 19
$319. 36 26
$307. 89 2
$310. 36 9
$341. 08 20
$319. 25 27
$310. 43 3
$304. 88 10
$333. 48 21
$335. 35 28
$298. 35 4
$295. 98 11
$319. 23 22
$335. 19 29
$328. 67 5
$311. 12 12
$378. 10 23
$362. 01 30
$290. 60 6
$382. 44 13
$343. 00
$419. 42 24
$366. 38
+10. 5%
WE $370. 45 +11. 8%
31
$283. 10 7
$387. 16 14
$400. 77
$323. 73
$321. 12
$373. 79
$376. 46
$316. 20
$294. 60
15
16
17
18
19
20
21
WD $318. 26 +0. 1% November2026
$253. 36
$254. 11
$273. 01
$293. 37
$290. 74
$296. 08
$294. 96
22
23
24
25
26
27
28
$288. 18 29
$324. 37
$309. 80
$317. 19
$330. 34
$334. 65
$339. 21
$321. 42
$324. 79 1. 0%
WE $338. 00 2. 2%
30
$335. 48
Power edby Sy mphony|Tour i sm Economi cs
Si xMont hWeekl yOut l ook ADR & Occupancyf orFut ur eLagunaBeachHot elSt aysasof9/ 13/ 2026 Occupancy 0%
100% Occupancy
Feb2027
Week4 68. 2% +2. 2%
Week5 54. 8% +2. 5%
WE
74. 5% +0. 2%
85. 6% +1. 3%
75. 8% +0. 2%
72. 0% 0. 7%
64. 5% +0. 1%
Tot al
69. 3% +0. 6%
74. 3% +1. 5%
64. 8% 2. 2%
80. 7% +0. 9%
67. 1% +1. 6%
54. 8% +2. 5%
WD
31. 8% +0. 5%
50. 0% +1. 3%
42. 2% 0. 1%
34. 1% +1. 4%
22. 8% +0. 1%
24. 4% +0. 5%
WE
37. 4% +0. 9%
43. 8% +0. 1%
57. 3% +1. 6%
31. 0% +0. 5%
42. 3% +2. 3%
12. 7% +0. 0%
Tot al
33. 6% +0. 6%
45. 9% +0. 5%
46. 5% +0. 4%
33. 3% +1. 1%
28. 4% +0. 7%
21. 1% +0. 4%
WD
10. 3% +0. 2%
16. 2% +0. 8%
9. 9% 0. 1%
5. 7% +0. 0%
12. 3% +0. 6%
3. 0% 0. 1%
WE
14. 0% +0. 0%
19. 6% 0. 2%
15. 6% 0. 2%
7. 7% +0. 0%
13. 0% +0. 3%
Tot al
11. 3% +0. 2%
17. 1% +0. 5%
11. 6% 0. 2%
6. 3% +0. 0%
12. 5% +0. 5%
3. 0% 0. 1%
WD
4. 8% +0. 1%
3. 5% +0. 0%
5. 5% +0. 1%
2. 3% 0. 1%
4. 9% 0. 1%
7. 4% +0. 3%
WE
7. 7% +0. 1%
8. 4% +0. 5%
9. 7% 0. 1%
4. 9% +0. 0%
7. 9% +0. 2%
Tot al
5. 6% +0. 1%
5. 4% +0. 2%
6. 7% +0. 0%
3. 0% 0. 1%
5. 7% +0. 0%
7. 4% +0. 3%
WD
1. 4% 0. 1%
1. 1% +0. 0%
0. 8% 0. 1%
2. 2% +0. 1%
1. 7% 0. 3%
WE
2. 0% +0. 0%
3. 7% +0. 3%
1. 1% +0. 0%
2. 9% 0. 2%
1. 3% 0. 1%
1. 0% +0. 0%
Tot al
1. 6% +0. 0%
3. 7% +0. 3%
1. 1% +0. 0%
1. 4% 0. 1%
1. 9% +0. 1%
1. 5% 0. 2%
WD
1. 6% +0. 1%
1. 8% +0. 2%
1. 4% +0. 0%
1. 7% +0. 1%
1. 5% +0. 1%
1. 7% +0. 1%
WE
2. 4% +0. 1%
1. 8% +0. 2%
3. 6% +0. 3%
2. 3% +0. 0%
2. 0% +0. 2%
Tot al
1. 8% +0. 1%
1. 8% +0. 2%
2. 0% +0. 1%
1. 8% +0. 1%
1. 6% +0. 1%
1. 7% +0. 1%
Week6 Sep2026
Week3 84. 3% +1. 6%
Oct2026
Week2 60. 4% 3. 2%
Nov2026
Week1 66. 8% +1. 7%
Dec2026
Tot al 67. 4% +0. 8%
Sour ce:AmadeusTr avel cl i ck
$249. 45
$445. 66
w/% changeYOY
0. 6% +0. 0%
0. 6% +0. 0%
J an2027
J an2027
Dec2026
Nov2026
Oct2026
Sep2026
w/poi ntchangeYOY
WD
ADR
ADR
Feb2027
Occupancy
Tot al $327. 68 +10. 1%
Week1 $291. 54 +10. 6%
Week2 $325. 01 +0. 8%
Week3 $351. 16 +18. 6%
Week4 $327. 44 +12. 4%
WE
$350. 72 +7. 0%
$369. 36 +16. 5%
$328. 55 +6. 9%
$352. 96 +6. 4%
$349. 54 2. 6%
Tot al
$334. 28 +9. 0%
$327. 38 +13. 2%
$326. 19 +2. 4%
$351. 62 +14. 7%
$333. 50 +6. 4%
$319. 66 +13. 5%
WD
$327. 62 +9. 3%
$351. 02 +12. 4%
$321. 96 +7. 3%
$335. 34 +9. 0%
$334. 49 +10. 8%
$310. 60 +10. 1%
WE
$370. 45 +11. 8%
$400. 38 +8. 7%
$356. 72 +9. 8%
$396. 40 +20. 1%
$364. 14 +14. 8%
$286. 92 +10. 6%
Tot al
$343. 00 +10. 5%
$382. 44 +9. 2%
$334. 19 +8. 7%
$351. 63 +11. 8%
$347. 13 +13. 1%
$306. 51 +10. 4%
WD
$318. 26 +0. 1%
$305. 74 4. 1%
$359. 22 +7. 6%
$271. 91 6. 0%
$322. 08 +1. 8%
$328. 59 +4. 6%
WE
$338. 00 2. 2%
$384. 86 2. 2%
$304. 87 0. 5%
$295. 46 12. 2%
$332. 71 +2. 9%
Tot al
$324. 79 1. 0%
$331. 53 5. 6%
$338. 21 +4. 6%
$280. 21 8. 1%
$325. 24 +2. 0%
$328. 59 +4. 6%
WD
$315. 88 1. 0%
$355. 54 0. 2%
$287. 82 3. 7%
$279. 42 8. 6%
$304. 40 15. 2%
$344. 51 +19. 0%
WE
$308. 58 +0. 4%
$346. 55 +11. 0%
$298. 27 7. 3%
$249. 45 5. 7%
$317. 86 +1. 4%
Tot al
$313. 27 0. 5%
$350. 00 +4. 4%
$292. 14 5. 6%
$265. 55 7. 9%
$309. 70 9. 9%
$344. 51 +19. 0%
WD
$326. 47 +6. 3%
$311. 55 +10. 7%
$403. 88 +7. 9%
$326. 89 +21. 1%
$287. 68 2. 6%
WE
$331. 89 +5. 1%
$357. 56 +43. 3%
$343. 01 +4. 8%
$323. 18 2. 3%
$292. 87 20. 6%
$301. 92 +18. 5%
Tot al
$328. 66 +6. 0%
$357. 56 +43. 3%
$320. 49 +9. 8%
$357. 19 +1. 2%
$320. 19 +3. 8%
$290. 45 0. 3%
WD
$381. 03 +23. 3%
$337. 02 1. 6%
$398. 74 +39. 3%
$382. 89 +39. 0%
$411. 38 +16. 6%
$352. 42 +9. 6%
WE
$340. 48 +5. 0%
$293. 01 +20. 4%
$329. 49 +10. 9%
$359. 15 3. 1%
$383. 79 +25. 4%
Tot al
$365. 63 +16. 3%
$322. 15 +1. 7%
$363. 15 +25. 1%
$374. 56 +17. 5%
$401. 92 +18. 0%
WD
Week5 $319. 66 +13. 5%
Week6
$445. 66 +35. 5%
$445. 66 +35. 5%
$352. 42 +9. 6%
Power edby Sy mphony|Tour i sm Economi cs
Si xMont hOut l ook ADR & Occupancyf orFut ur eLagunaBeachHot elSt aysasof9/ 13/ 2026 Occupancy
Occupancy 0%
100%
Occupancy
w/poi ntchangeYOY Tot al
Di scount
Negot i at ed
Qual i f i ed
Ret ai l
Cont r act
Whol esal e
Gr oupSol d
Gr oupUnsol d
Sep2026
70. 1% +0. 5% YOY
14. 8% +0. 9% YOY
8. 2% 0. 5% YOY
3. 9% 0. 3% YOY
11. 0% +1. 9% YOY
3. 4% 0. 1% YOY
1. 7% 0. 5% YOY
26. 4% +3. 2% YOY
0. 8% 0. 5% YOY
Oct2026
47. 7% +0. 4% YOY
5. 6% +0. 2% YOY
3. 1% +0. 0% YOY
1. 9% 0. 3% YOY
3. 4% +0. 3% YOY
0. 0% 1. 1% YOY
0. 7% 0. 1% YOY
18. 9% +5. 3% YOY
14. 1% 1. 4% YOY
Nov2026
25. 1% +0. 3% YOY
3. 0% +0. 6% YOY
1. 5% +0. 2% YOY
1. 1% +0. 2% YOY
1. 6% +0. 0% YOY
0. 0% +0. 0% YOY
0. 3% +0. 1% YOY
3. 8% +0. 2% YOY
13. 8% +1. 5% YOY
Dec2026
13. 2% 0. 1% YOY
1. 8% +0. 1% YOY
0. 7% +0. 0% YOY
0. 5% 0. 1% YOY
1. 4% +0. 3% YOY
0. 0% +0. 0% YOY
0. 2% +0. 0% YOY
0. 9% +0. 3% YOY
7. 7% 1. 6% YOY
J an2027
10. 6% 0. 6% YOY
0. 4% +0. 0% YOY
0. 2% +0. 1% YOY
0. 2% +0. 1% YOY
0. 3% +0. 1% YOY
0. 0% +0. 0% YOY
0. 0% +0. 0% YOY
0. 5% 0. 5% YOY
9. 0% 4. 5% YOY
Feb2027
17. 1% +0. 3% YOY
0. 4% +0. 3% YOY
0. 3% +0. 1% YOY
0. 1% +0. 0% YOY
0. 4% +0. 2% YOY
0. 0% +0. 0% YOY
0. 0% +0. 0% YOY
0. 6% +0. 2% YOY
15. 3% +1. 4% YOY
ADR $169. 00
$528. 47
w/% changeYOY Tot al
Di scount
Negot i at ed
Qual i f i ed
Ret ai l
Cont r act
Whol esal e
Gr oupSol d
Sep2026
$334. 28 +9. 0% YOY
$301. 68 +15. 1% YOY
$408. 98 +30. 2% YOY
$219. 58 5. 1% YOY
$466. 18 +7. 0% YOY
$203. 15 +4. 0% YOY
$260. 15 +3. 1% YOY
$312. 82 0. 8% YOY
Oct2026
$343. 00 +10. 5% YOY
$315. 04 +21. 4% YOY
$463. 39 +31. 9% YOY
$212. 50 4. 6% YOY
$502. 65 +7. 1% YOY
$169. 00 10. 2% YOY
$268. 76 5. 5% YOY
$318. 14 +2. 8% YOY
Nov2026
$324. 79 1. 0% YOY
$283. 21 +18. 9% YOY
$447. 04 +31. 1% YOY
$214. 71 +6. 6% YOY
$449. 30 +6. 6% YOY
$261. 85 +2. 3% YOY
$294. 28 22. 3% YOY
Dec2026
$313. 27 0. 5% YOY
$289. 34 +11. 0% YOY
$395. 20 5. 3% YOY
$196. 76 24. 7% YOY
$373. 34 2. 1% YOY
$209. 62 9. 0% YOY
$290. 97 1. 6% YOY
J an2027
$328. 66 +6. 0% YOY
$334. 43 +30. 2% YOY
$510. 85 +71. 8% YOY
$180. 72 18. 3% YOY
$430. 57 9. 6% YOY
$239. 39 0. 4% YOY
$269. 79 12. 6% YOY
Feb2027
$365. 63 +16. 3% YOY
$290. 47 +87. 1% YOY
$489. 00 +12. 9% YOY
$169. 15 +2. 4% YOY
$528. 47 +10. 4% YOY
$261. 69 +18. 6% YOY
$318. 83 +6. 4% YOY
Sour ce:AmadeusTr avel cl i ck
$249. 00
Power edby Sy mphony|Tour i sm Economi cs
Hot elADR Cal endar Dai l yADR f orLagunaBeachhot el sasof9/ 13/ 2026 Sept ember2026 S
M
T
W
Oct ober2026
T
F
S
S
1
2
3
4
5
M
T
W
T
$284. 28 $285. 76 $309. 93 $349. 37 $385. 49 6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
$359. 33 $311. 29 $313. 67 $313. 21 $313. 70 $327. 31 $328. 96 $344. 18 $350. 81 $358. 24 $348. 62 $326. 99 $346. 28 $358. 68 $321. 53 $314. 68 $327. 76 $325. 65 $334. 88 $342. 20 $345. 94 $301. 91 $292. 15 $319. 33 $340. 06
S
M
November2026 F
S
S
1
2
3
$351. 02 $396. 04 $404. 70 4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
$336. 88 $326. 92 $320. 62 $311. 42 $316. 85 $344. 31 $371. 56 $363. 65 $322. 28 $341. 08 $333. 48 $319. 23 $378. 10 $419. 42 $364. 48 $319. 36 $319. 25 $335. 35 $335. 19 $362. 01 $366. 38 $320. 87 $307. 89 $310. 43 $298. 35 $328. 67 $290. 60 $283. 10
F
S
S
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
M
T
$313. 17 $310. 36 $304. 88 $295. 98 $311. 12 $382. 44 $387. 16 $400. 77 $323. 73 $321. 12 $373. 79 $376. 46 $316. 20 $294. 60 $253. 36 $254. 11 $273. 01 $293. 37 $290. 74 $296. 08 $294. 96 $288. 18 $309. 80 $317. 19 $330. 34 $334. 65 $339. 21 $321. 42 $324. 37 $335. 48
W
T 3
4
5
$356. 02 $330. 11 $377. 22 $350. 35 $343. 29 6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
$290. 25 $282. 28 $294. 62 $301. 76 $273. 15 $305. 35 $291. 30 $260. 72 $282. 88 $286. 04 $280. 83 $289. 41 $259. 15 $241. 61 $264. 74 $294. 18 $331. 37 $314. 84 $309. 79 $315. 27 $320. 28 $324. 73 $322. 69 $325. 63 $378. 78 $388. 25
Febr uar y2027
Mar ch2027
Apr i l2027
T
F
S
S
M
2
T
W
T
F
S
S
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
$360. 24 $444. 78 $496. 30 $308. 26 $364. 12 $364. 70 $353. 61
24
25
26
27
28
29
30
$399. 71 $425. 29 $445. 52 $436. 78 $345. 31 $420. 69 $356. 85
$314. 56 $278. 93 $453. 52 $461. 87 $418. 00 $340. 77 $319. 95
$536. 67 $405. 59 $393. 95 $374. 63 $374. 04 $332. 51 $317. 08 $315. 98 $321. 72 $333. 78 $329. 55 $333. 81 $293. 19 $292. 44
28
31
$352. 42
$445. 66
T
W
T
F
S
S
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
$361. 98 $395. 58 $341. 04 $250. 89 $310. 52 $276. 82
3
$261. 87 $269. 10 $293. 87 $314. 28 $286. 67 $320. 07 $278. 69
M
M
T
W
T
$292. 51 $307. 39 $304. 52 $337. 97 $448. 38 $449. 23 $344. 65 $234. 76 $237. 36 $268. 66 $256. 01 $295. 46 $254. 95 $400. 76 $490. 74 $419. 95 $583. 05 $540. 40 $302. 29 $357. 32 $423. 38 $438. 21 $443. 54 $385. 75 $434. 25 $399. 44 $401. 98 $520. 98 $300. 41 $493. 64 $510. 25
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
$419. 66 $299. 05 $327. 06 $343. 39 $322. 57 $558. 98 $566. 01 $394. 13 $260. 13 $227. 84 $243. 70 $472. 40 $440. 86 $430. 70 $460. 23 $373. 84 $381. 76 $336. 73 $347. 88 $389. 12
$383. 45
May2027
J une2027
J ul y2027
August2027
F
S
S
M
T
1
$365. 65 4
5
6
7
8
$386. 99 $437. 89 $547. 79 $591. 70 $471. 72 $363. 54 $383. 57
W 1
2
$325. 11 $284. 14
T
F
S
3
4
5
S
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
$530. 32 $370. 73 $401. 46 $375. 04 $415. 61 $458. 46 $399. 54
10
11
12
13
14
15
16
17
18
19
20
21
22
$350. 32 $378. 63 $360. 79 $341. 57 $332. 36 $412. 79 $407. 42
23
24
25
26
27
28
29
$389. 25 $427. 66 $476. 20 $370. 59 $347. 77 $506. 04 $464. 44
30
31
$329. 93 $295. 84 $360. 17 $363. 24 $692. 33 $566. 30 $585. 17 $816. 97 $358. 87 $262. 97 $352. 47 $350. 50 $320. 80 $277. 58
$304. 11 $267. 11 $256. 54 $342. 57
$254. 90 $326. 47
$406. 51 Sour ce:AmadeusTr avel Cl i ck
T
T
F
S
S
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
$450. 23 $364. 78 $468. 03 $506. 10 $266. 41 $278. 70 $281. 92 $228. 83 $247. 91 $302. 80 $340. 54 $378. 08 $327. 92 $297. 81 $263. 85 $282. 95 $353. 56 $389. 80 $298. 83 $457. 88 $445. 24 $534. 93 $338. 58 $459. 77 $443. 93 $320. 94 $360. 33 $363. 25
$507. 19 $0$100
W
$517. 02 $472. 55 $466. 22
9
$339. 59 $324. 12 $294. 92 $307. 70 $302. 32 $353. 94 $356. 36
M
$397. 90 $100$199
$200$299
$300$399
$400+
3
4
$369. 42
T
S 2
$305. 61 $373. 77 $425. 76 $304. 41 $345. 32 $398. 91 $401. 19
$365. 63
W
F 1
$308. 15 $320. 30 $286. 29
$328. 66
T
S
2
J anuar y2027 W
F
1
$313. 27
$286. 64 $306. 56 $340. 58 $318. 67 $332. 69 $321. 72 $361. 63
3
T
3
$324. 79
$374. 24 $329. 17
2
W
2
$343. 00
T
M
T
1
$334. 28
1
S
M
December2026
M
T
W
T
F
S
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
$384. 46 $378. 92 $384. 18 $386. 30 $246. 08 $275. 47 $297. 66 $205. 24 $257. 08 $258. 53 $449. 30 $387. 48 $443. 25 $443. 25 $172. 92 $219. 19 $180. 36 $443. 04 $419. 82 $441. 21 $419. 05 $437. 68 $347. 31 $404. 77 $377. 79 $374. 14 $562. 03 $749. 91 $237. 98 $237. 98 $199. 23
$347. 96 Power edby Sy mphony|Tour i sm Economi cs
Out l ook& Compar i son Fut ur eHot elSt aysasof9/ 13/ 2026
Occupancy& Room Ni ghtYOY% Change Sep2026
LagunaBeach
70%
+6. 2%
NwptDanaHunt
72%
+7. 4%
NwptDanaHunt
+5. 8%
Sant aBar bar a
Sant aBar bar a Oct2026
76%
+6. 6%
NwptDanaHunt
48%
1. 0%
NwptDanaHunt
+19. 2%
Sant aBar bar a
55%
J an2027
$375. 18 $428. 78 $343. 00
+4. 9% +10. 1% +10. 5%
$388. 59 $464. 74
+7. 8%
NwptDanaHunt
27%
+23. 7%
NwptDanaHunt
$414. 17
+6. 4%
+3. 7%
Sant aBar bar a
$420. 09
+6. 4%
LagunaBeach
13%
7. 5%
NwptDanaHunt
15%
+14. 5%
NwptDanaHunt
Sant aBar bar a
15%
7. 8%
Sant aBar bar a
LagunaBeach Sant aBar bar a LagunaBeach
11% 16% 10% 17%
NwptDanaHunt Sant aBar bar a
Sour ce:AmadeusTr avel cl i ck
31. 2%
22% 10%
J an2027
LagunaBeach
LagunaBeach
9. 0%
NwptDanaHunt
+8. 7%
Sant aBar bar a
+13. 7%
Feb2027
LagunaBeach
+23. 0%
NwptDanaHunt
+6. 4%
Sant aBar bar a
$324. 79
+4. 5%
+12. 0%
Dec2026
LagunaBeach
+9. 0%
25% 31%
Nov2026
LagunaBeach
$334. 28
LagunaBeach
NwptDanaHunt Feb2027
Oct2026
LagunaBeach
48%
Sant aBar bar a Dec2026
Sep2026
LagunaBeach Sant aBar bar a
Nov2026
Aver ageDai l yRat e& YOY% Change
1. 0%
$313. 27
0. 5%
$450. 55 $405. 44 $328. 66
4. 0% +5. 9% +6. 0%
$470. 07 $407. 24 $365. 63
3. 5% +5. 0% +16. 3%
$492. 99 $415. 00
1. 3% +2. 9%
Power edby Sy mphony|Tour i sm Economi cs
Devel opmentSummar y ADR,Room Ni ght sSol d,andOccupancyf orLagunaBeachHot elSt ays9/ 1/ 2026-9/ 30/ 2026
Sour ce:AmadeusTr avel cl i ck
+21. 1%
Gr oupSol d& Unsol d
22, 729 +11. 0%
Negot i at ed
6, 856 6. 1%
Qual i f i ed
3, 229 7. 3%
Di scount
12, 388 +6. 6%
Cont r act
2, 886 3. 7%
Whol esal e
1, 382 22. 0%
11%
+1. 9% pt
Gr oupSol d& Unsol d
27%
+1. 3% pt
Negot i at ed
8%
0. 5% pt
Qual i f i ed
4%
0. 3% pt
Di scount
15%
+0. 9% pt
Cont r act
3%
0. 1% pt
Whol esal e
2%
0. 5% pt
TOTAL Ret ai l
9, 220
Ret ai l
Gr oupSol d
Ret ai l
70%
+0. 5% pt
Negot i at ed
+6. 2%
Qual i f i ed
58, 690
TOTAL
WD 68% +0. 6% pt WE 75% +0. 2% pt WD 9% +1. 2% pt WE 15% +3. 8% pt WD 31% +2. 5% pt WE 18% 1. 9% pt WD 9% 1. 1% pt WE 6% +0. 9% pt WD 3% 0. 4% pt WE 6% 0. 2% pt WD 12% +0. 8% pt WE 24% +1. 1% pt WD 3% 0. 2% pt WE 4% +0. 1% pt WD 1% 0. 4% pt WE 3% 0. 6% pt
od ▇STLY ADR Devel opment ▇CurrentStayPeri
Di scount
TOTAL
WD 41, 934 +7. 9% WE 16, 756 +2. 0% WD 5, 831 +14. 8% WE 3, 389 +33. 6% WD 18, 774 +19. 6% WE 3, 955 17. 4% WD 5, 560 10. 5% WE 1, 296 +18. 6% WD 1, 934 10. 1% WE 1, 295 2. 9% WD 7, 126 +7. 8% WE 5, 262 +5. 0% WD 2, 030 6. 4% WE 856 +3. 3% WD 679 26. 8% WE 703 16. 7%
Occupancyasof9/ 13/ 2026
Cont r act
RN Sol dasof9/ 13/ 2026
Whol esal e
Whol esal e
Cont r act
Di scount
Qual i f i ed
Negot i at ed
Gr oupSol d& Unsol d
Ret ai l
TOTAL
od ▇STLY Booki ngDevel opment ▇CurrentStayPeri
ADR asof9/ 13/ 2026 TOTAL
$334. 28 +9. 0%
Ret ai l
$466. 18 +7. 0%
Gr oupSol d
$312. 82 0. 8%
Negot i at ed
$408. 98 +30. 2%
Qual i f i ed
$219. 58 5. 1%
Di scount
$301. 68 +15. 1%
Cont r act
$203. 15 +4. 0%
Whol esal e
$260. 15 +3. 1%
WD $327. 68 +10. 1% WE $350. 72 +7. 0% WD $451. 75 +8. 5% WE $490. 99 +3. 5% WD $311. 37 +4. 6% WE $319. 78 14. 1% WD $376. 49 +25. 8% WE $548. 38 +37. 6% WD $211. 80 6. 5% WE $231. 20 3. 2% WD $304. 03 +13. 6% WE $298. 51 +17. 2% WD $204. 18 +4. 8% WE $200. 73 +2. 0% WD $248. 05 2. 1% WE $271. 83 +8. 2%
Power edby Sy mphony|Tour i sm Economi cs