Visit Laguna Beach Dashboard 7/29

Bi weekl yI nsi ght s Execut i veSummar y

LagunaBeachHot el s J ul y7-20,2024

Occupancy

73.

2%

$642 $607

Thu07/ 18

$748

$609

Wed07/ 17

___________

Sat07/ 20

$587

Tue07/ 16

$737

$578

Mon07/ 15

Cl osedHot el s

Coast Inn Hotel Laguna Fr i07/ 19

$608

200RoomsYOY

Sun07/ 14

$593

Thu07/ 11

$756

$552

Wed07/ 10

Sat07/ 13

$555

Tue07/ 9

$743

$592

Mon07/ 8

Fr i07/ 12

$646

Sat07/ 20

85% 89%

Fr i07/ 19

Thu07/ 18

Wed07/ 17

Tue07/ 16

74% 78% 78% 76%

Mon07/ 15

63%

Sun07/ 14

Fr i07/ 12

77% 79%

Sat07/ 13

Thu07/ 11

Wed07/ 10

Tue07/ 9

Mon07/ 8

Sun07/ 7

68% 70% 75%

1, 114

+8.

4% YOY

Sun07/ 7

13.

0% YOY

57% 57%

at i ng Oper Hot elRooms

ADR

Rooms Under Renovation: Surf & Sand Resort Casa Loma Beach Hotel The Lodge

▇Cur r ent ▇Samet i mel ast year

Sour ce:STR

J ohnWayneAi r por t( SNA) Apr i l2024

Lei sur e& hospi t al i t yj obsi nOr angeCount y.

Dat aasofQ42023.

Sour ce:Bur eauofLaborSt at i st i cs

Asof7/ 21/ 2024

Unempl oymentr at ef orper sonsr esi di ngi n Or angeCount y. Dat aasofMay2024.

▇Domest i c ▇I nt er nat i onal

Sour ce:J ohnWayneAi r por t

Power edby

▇Cur r entYear ▇LastYear

Dec

Nov

Oct

Sep

J ul

Aug

+0.

1% pptYOY

J un

900K

May

3.

2%

7.

7% YOY

J an

+3.

1% YOY

916.

6K

Apr

229.

6K

Unempl oymentRat e

Feb

Lei sur e& Hospi t al i t yJ obs

1000K

Mar

Passenger s

Passenger sbyMont h

Or angeCount y,CA Empl oyment

Oc c upanc y

Lodgi ngPer f or mance

Ci t yofLagunaBeach,CA

J une2024

Dec

Oct

Nov

Sep

Aug

J ul

J un

May

Apr

Feb

Mar

J an

69.

9%

Hot el s:Ci t yofLagunaBeach,CA Oc c upanc y

ADR

RevPAR

Suppl y

Demand

Revenue

69.

9%

$470

$329

33.

4K

23.

3K

$11.

0M

YOY

YOY

YOY

YOY

YOY

YOY

6.

0%

1.

6%

4.

6%

15.

2%

20.

3%

19.

1%

$470

$279 $198

$495

$387

2022

78.

6%

$495

2023

74.

3%

$463

$344

2024

69.

9%

$470

$329

Occupancy

ADR

$281

Sant aBar bar a,CA

77.

2%

Newpor tBeach,CA

71.

3%

Ci t yofLagunaBeach,CA

69.

9%

$470

DanaPoi nt ,CA+

69.

1%

$431

$297

RevPAR Ci t yofLagunaBeach,CA

$229

$355

$253

$329

$329

RevPAR

Occupancy

ADR

RevPAR

2021

2022

2023

Sep

Aug

$88

J ul

$164

J un

53.

9%

Apr

Pal m Spr i ngs,CA

$298

May

$389 Mar

$367

78.

1%

$356

J an

54.

0%

2021

78.

9%

Feb

2020

Sant aMoni ca,CA

Dec

$294

$350

$260

Nov

$359

79.

8%

$320

Dec

81.

9%

2019

81.

2%

Nov

2018

LaJ ol l a,CA

Oct

$274

$235

Oct

$350

$283

Sep

78.

2%

83.

0%

Aug

2017

Hunt i ngt onBeach,CA

J ul

2016

$258

J un

$252

$328

Apr

$315

May

79.

7% 78.

5%

Mar

2015

J an

Mont hl yCompSetPer f or manc e

Ci t yofLagunaBeach,CA

Feb

Mont hl yHot elPer f or manc e

ADR Ci t yofLagunaBeach,CA

2024

Power edby: Dat aSour ce:STR

Vi si tLagunaBeac hSpendi ngSummar y Per i od:J une2024 Dat e J une2024

Spendi ngvs.Avg.SpendperTr ansact i on Si zeofbubbl edenot esnumberoft r ansact i ons Food& Bever age

56.

3K

$87

98.

4K

$50

Car dSpend

Car dhol der s

Avg.Spendper Car dhol der

Tr ansact i ons

Avg.Spendper Tr ansact i on

10.

9% vs.Pr evi ousYear

+6.

0% vs.Pr evi ousYear

15.

9% vs.Pr evi ousYear

+0.

1% vs.Pr evi ousYear

11.

0% vs.Pr evi ousYear

$2.

0M Spend

$4.

9M

$1.

0M

AVG Ret ai l

Lodgi ng*

Ot herCat egor i es

TopOr i gi nDMAs

SpendShar ebyAge* * 51.

4%

LosAngel es,CA

2029 Phoeni xPr escot t ,AZ

$0.

0M

SpendShar ebyI nc ome* * <50k

3.

2%

Tr anspor t at i on $0

$100

AVG

$200

$300

$400

$500

$600

$700

$800 $900

Avg.SpendperTr ansact i on

7.

3%

5.

3%

Dal l asFt .Wor t h,TX 4.

6%

50100k 3039

Spendi ngCat egor i es

12.

4%

Aver agespendpert r ansact i on

9.

2%

LasVegas,NV 4.

2%

SanFr anci scoOakl andSan 3.

0% J ose,CA

4049

Lodgi ng*

22.

4%

100150k

SanDi ego,CA 3.

2%

22.

5% 150200k

13.

4%

New Yor k,NY 1.

5%

5064

Ret ai l

$65

Food& Bever age

$53

Ot herCat egor i es $19

40.

9%

Chi cago,I L 1.

4%

$855

200250k

10.

6% Tr anspor t at i on $18

Pal m Spr i ngs,CA 1.

4%

65+ Seat t l eTacoma,WA 1.

3%

24.

1%

250k+

Sour ce:Tr ansUni on/ Commer ceSi gnal s;*Lodgi ngspendr epr esent si nmar ketspendonl y;**Sampl ewi t hunspeci f i edage/ i ncomeexcl uded

33.

8%

Avg.SpendperTr ansact i on

Demogr aphi c s Per i od:J une2024 Dat e J une2024

Spendi ngCat egor i esbyAgeGr oup

8%

Lodgi ng*

Food& Bever age

Ret ai l

Tr anspor t at i on

Ot herCat egor i es

Spendi ngCat egor i esbyI ncomeLevel 56%

8%

18%

56%

7%

100150k

16%

19%

56%

Ot herCat egor i es

J un24

Tr anspor t at i on

May24

Food& Bever age

Ret ai l

Apr 24

Lodgi ng*

3039

4049

5064

$91

65+

22.

4% 7.

3%

SpendperTr ansact i on

Sour ce:Tr ansUni on/ Commer ceSi gnal s;*Lodgi ngspendr epr esent si nmar ketspendonl y;**Sampl ewi t hunspeci f i edage/ i ncomeexcl uded,onl ysampl ewi t hspendi ngcat egor ydat ai ncl uded

13.

5%

12.

2%

10.

5%

Avg.car dspendpert r ansact i on

0M

6%

Mar 24

47%

Feb24

18%

$60 2M

J an24

26%

10%

Dec23

22%

7%

49%

4M

Nov23

250k+

15%

55%

$77

34.

0% $65

Oct 23

200250k

16%

$72

$56

% Shar eoft ot alcar dspend

SpendperTr ansact i on

15%

15%

Spend

I nc ome* *

16%

50100k

22%

2029

6M

<50k

9.

3%

Avg.car dspendpert r ansact i on

Spendvs.SpendperTr ansact i on

% Shar eofcr edi tcar dspend

150200k

2.

5%

$40

SpendperTr ansact i on

24.

2%

22.

6%

0M J un24

50%

Apr 24

20%

May24

19%

Mar 24

65+

$60

J an24

8%

Feb24

51%

Dec23

19%

Oct 23

19%

Nov23

5064

2M

SpendperTr ansact i on

5%

Sep23

48%

Sep23

17%

J ul 23

27%

7%

Aug23

59%

Aug23

16%

41.

4% $65

4M

J un23

13%

7%

J ul 23

4049

67%

J un23

3039

22%

Spend

Age* *

2029

% Shar eoft ot alcar dspend

Spendvs.SpendperTr ansact i on

% Shar eofcr edi tcar dspend

$50

<50k

$58

$66

$74

$73

$96

50100k 100150k 150200k200250k 250k+

Domest i cVi si t or s St ar tDat e J une01,2024

EndDat e J une30,2024

Tr i pType Al l

Weekend/ WeekdayTr i ps Al l

Sampl eSi ze:7, 416

US Mai nl andOr i gi nHeatMap 2.

3days

78.

0%

58.

7%

AvgLengt hofSt ay

Over ni ght

Repeat

TopVi si t orOr i gi nSt at es

TopVi si t orOr i gi nDMAs

% shar eoft ot al

51.

2%

Cal i f or ni a Ar i zona

% shar eoft ot al

LosAngel es,CA

23.

6%

SanDi ego,CA

7.

2%

8.

6%

Texas

5.

7%

Phoeni x,AZ

6.

5%

Nevada

5.

4%

SanFr anci scoOakl andSanJ ose,CA

6.

4%

8% Ut ah 2.

3% Col or ado 2.

2% Fl or i da 2.

LasVegas,NV

4.

8%

Pal m Spr i ngs,CA

4.

0%

Sacr ament oSt ockt onModest o,CA

3.

1%

Sal tLakeCi t y,UT

2.

8%

Dal l asFt .Wor t h,TX

2.

4%

Denver ,CO

2.

0%

New Yor k,NY

1.

9%

9% Washi ngt on 1.

8% I l l i noi s 1.

3% New Yor k 1.

©2024Mapbox©OpenSt r eet Map

Demogr aphi cEst i mat es Househol dI ncome

1.

5%

Di st anceShar e % shar eoft ot al

AgeGr oups

Race

Medi an:$101.

7K 18%

TopPOI sVi si t ed

61%

27%

% shar eoft r i ps

Downt ownVi l l age 50-249mi l es 44.

9%

32.

6%

Nor t hLagunaBeach

27.

3%

HI PDi st r i ct

22.

5%

Sout hLagunaDi st r i ct 250-499mi l es 19.

2% 500+ mi l es 36.

0%

21.

1%

Sout hofPear l

15% 13%

17%

13%

13%

13%

10%

14% 12%

20.

5%

LagunaCoastWi l der nessPar k

12.

9%

Pear lDi st r i ct

12.

5%

Cent r alBeaches

6%

11.

3%

Mont ageLagunaBeach

5.

0%

Downt ownPr omenade

3.

9% 3.

2%

Sour ce:Near& US CensusBur eau

13%

38.

7%

Downt ownOut erLi mi t s

<25K 25K - 50K - 75K - 100K -150K+ 49K 75K 100K 149K

19Y 25Y- 35Y- 45Y- 55Y- 65Y+ 24Y 34Y 44Y 54Y 64Y

9%

11%

12%

Whi t e Bl ack Asi an Ot her 2+ r aces

I nt er nat i onalVi si t or s St ar tDat e J anuar y01,2024

EndDat e J une30,2024

Sampl eSi ze:544

TopVi si t orOr i gi n % Shar eofTot al 100%

84.

5%

AvgLengt hofSt ay

Over ni ght

TopI nt er nat i onalMar ket s % Over ni ght

AvgLOS

Mexi co

80.

1%

3.

2days

Canada

86.

5%

5.

5days

J apan

91.

1%

5.

5days

Sout hKor ea

95.

5%

6.

2days

Br azi l

88.

9%

5.

1days

Uni t edKi ngdom

91.

3%

3.

2days

Tai wan

100.

0%

8.

2days

Uni t edAr abEmi r at es

100.

0%

7.

2days

I ndonesi a

81.

8%

6.

5days

Aust r al i a

100.

0%

5.

9days

I ndi a

66.

7%

4.

2days

I t al y

100.

0%

8.

4days

Net her l ands

75.

0%

2.

9days

Phi l i ppi nes

85.

7%

3.

7days

SaudiAr abi a

100.

0%

6.

8days

Sout hAf r i ca

71.

4%

3.

9days

New Zeal and

83.

3%

5.

4days

Ger many

80.

0%

4.

6days

Russi anFeder at i on

100.

0%

4.

8days

Bel gi um

75.

0%

5.

8days

Fr ance

100.

0%

1.

0days

Nor way

100.

0%

6.

1days

Panama

100.

0%

8.

4days

75.

0%

2.

6days

100.

0%

8.

9days

Sour ce:Near

Fr ance

Russi anFeder at i onAust r al i a

Uni t edAr abEmi r at es

Swi t zer l and

Sout hKor ea % Over ni ght

4.

3days

90%

Uni t edKi ngdom

J apan Br azi l

Phi l i ppi nes New Zeal and

80%

Mexi co Net her l ands

70%

I ndonesi a

Ger many Bel gi um Sout hAf r i ca I ndi a

1.

0days

2.

0days

3.

0days

4.

0days

5.

0days

6.

0days

7.

0days

8.

0days

9.

0days

AvgLOS

TopPOI sVi si t ed % Shar eofVi si t or s

Downt ownVi l l age

36.

3%

Nor t hLagunaBeach

29.

3%

Downt ownOut erLi mi t s

28.

8%

HI PDi st r i ct

21.

1%

Sout hofPear l

20.

3%

Sout hLagunaDi st r i ct

18.

7%

Pear lDi st r i ct

14.

5%

LagunaCoastWi l der nessPar k

13.

6%

Cent r alBeaches Mont ageLagunaBeach

12.

5% 4.

2%

Downt ownPr omenade

3.

8%

Hei sl erPar kandBeach

3.

5% 3.

1%

Compar at i veI nsi ght s St ar tDat e J une01,2024

EndDat e J une30,2024

CompSt ar tDat e J une01,2023

Ti mePer i od:J une01,2024t oJ une30,2024

CompEndDat e J une30,2023

Compar i sonTi mePer i od:J une01,2023t oJ une30,2023

78.

0%

2.

3days

80.

3%

2.

3days

Over ni ghtVi si t or s

Over ni ghtVi si t or s

Over ni ghtVi si t or s

Over ni ghtVi si t or s

Di st anc eShar e

TopVi si t orOr i gi nDMAs

Di st anc eShar e

TopVi si t orOr i gi nDMAs

% shar eoft ot al

% shar eoft ot al

% shar eoft ot al

% shar eoft ot al

23.

6%

LosAngel es,CA Phoeni x,AZ 50-249mi l es 44.

9%

LasVegas,NV Pal m Spr i ngs,CA

50-249mi l es 44.

6%

4.

8%

8.

9%

Phoeni x,AZ

8.

0% 7.

0%

SanFr anci scoOakl andSanJ ose,CA

4.

7%

LasVegas,NV Pal m Spr i ngs,CA

Sacr ament oSt ockt onModest o,CA

3.

1%

Sacr ament oSt ockt onModest o,CA

3.

4%

Sal tLakeCi t y,UT Dal l asFt .Wor t h,TX

2.

8%

Sal tLakeCi t y,UT Dal l asFt .Wor t h,TX

2.

5%

Denver ,CO

250-499mi l es 21.

3%

2.

4% 2.

0%

4.

4%

Baker sf i el d,CA

2.

2% 2.

0%

New Yor k,NY

1.

9%

Denver ,CO

1.

8%

Fr esnoVi sal i a,CA

1.

5% 1.

5%

Fr esnoVi sal i a,CA New Yor k,NY

1.

7% 1.

6%

Seat t l eTacoma,WA

1.

5%

Sant aBar bar aSant aMar i aSanLui sObi spo. .

Chi cago,I L

1.

5%

Seat t l eTacoma,WA

1.

3%

500+ mi l es 34.

0%

Sant aBar bar aSant aMar i aSanLui sObi spo. . 1.

3%

TopPOI sVi si t ed

TopPOI sVi si t ed

% shar eoft r i ps

% shar eoft r i ps Downt ownVi l l age

38.

7%

Downt ownOut erLi mi t s

32.

6%

Nor t hLagunaBeach

27.

3%

HI PDi st r i ct

22.

5%

Downt ownVi l l age

52.

2%

Downt ownOut erLi mi t s

42.

2%

Nor t hLagunaBeach

33.

6%

HI PDi st r i ct

33.

5%

Sout hLagunaDi st r i ct

21.

1%

Sout hLagunaDi st r i ct

Sout hofPear l

20.

5%

Sout hofPear l

32.

4% 30.

0%

LagunaCoastWi l der nessPar k

12.

9%

LagunaCoastWi l der nessPar k

22.

6%

Pear lDi st r i ct

12.

5%

Pear lDi st r i ct

21.

6%

Cent r alBeaches Mont ageLagunaBeach Downt ownPr omenade Sour ce:Near

SanDi ego,CA

4.

0%

250-499mi l es 19.

2%

500+ mi l es 36.

0%

6.

5% 6.

4%

SanFr anci scoOakl andSanJ ose,CA

21.

8%

LosAngel es,CA

8.

6%

SanDi ego,CA

11.

3% 5.

0% 3.

9%

Cent r alBeaches

10.

4%

Mont ageLagunaBeach

4.

6%

Downt ownPr omenade

4.

4%

POIAnal ysi sbyCat egor y Di st r i ct s

St ar tDat e J une01,2023

EndDat e J une30,2024

POICat egor y Di st r i ct s

Dwel lFi l t er 15

POISpl i t

Sampl eSi ze:303, 291

56.

3%

Downt ownOut erLi mi t s Nor t hLagunaBeach

31.

1%

HI PDi st r i ct

Pear lDi st r i ct

2.

9%

Sur fandSandResor t

2.

1%

Hei sl erPar kandBeach

2.

1%

21.

4% 12.

0%

Cr escentBayBeach

1.

6%

Cr yst alCovePar kandCampgr ound

1.

4%

TheRanchatLagunaBeachGol fCour se

1.

4%

LagunaCoastandAl i soWi l der ness 3.

0%

Sout hLagunaBeaches

1.

3%

Vi ct or i aBeach

1.

1%

Downt ownPr omenade 2.

6%

28%

3.

1%

Tr easur eI sl andPar kandBeaches

25.

7%

Sout hofPear l

7.

5%

Cent r alBeaches

34.

5%

Househol dI ncome( i nUSD) Medi an:$104.

5K

11.

0%

LagunaCoastWi l der nessPar k

Mont ageLagunaBeach

ofvi si t or s vi si t ed Di st r i ct s atl eastonce

Domest i cOnl y

20.

2%

Sout hLagunaDi st r i ct Downt ownVi l l age

67.

2%

Demogr aphi cs

TopCr ossVi si t edPoi nt sofI nt er est

Uni queVi si t or s

19% 12%

14%

12%

<$25K $25K - $50K - $75K - $100K -$150K+ $49K $74K $99K $149K

Age 17%

Al i soBeach 1.

0% Thehi ve 2.

3%

9% ThousandSt epsBeach 0.

13%

13%

13%

13%

25Y34Y

35Y44Y

45Y54Y

55Y64Y

11%

TopOr i gi nMar ketbySt at e

TopOr i gi nMar ketbyDMA

uni quevi si t or s,excl udi ngLosAngel es,CA

uni quevi si t or s,excl udi ngLosAngel es,CA 59.

2%

Cal i f or ni a

28.

3%

Pal m Spr i ngs,CA

Ar i zona

6.

6%

SanDi ego,CA

Texas

4.

6%

Phoeni x,AZ

5.

9%

Nevada

4.

6%

SanFr anci scoOakl andSanJ ose,CA

5.

2%

Col or ado

14%

2.

1%

LasVegas,NV

0% Ut ah 2.

Sacr ament oSt ockt onModest o,CA

17.

9%

4.

1%

65Y+

Race 59%

2.

9%

7% Washi ngt on 1.

Sal tLakeCi t y,UT

2.

0%

6% Fl or i da 1.

Dal l asFt .Wor t h,TX

2.

0%

5% I l l i noi s 1.

Denver ,CO

1.

8%

1% New Yor k 1.

Fr esnoVi sal i a,CA

1.

6%

9% Or egon 0.

New Yor k,NY

1.

5%

Sour ce:NearandUS CensusBur eau

19Y24Y

10% Whi t e

Asi an

13%

13%

2+ Races

Ot her

6% Bl ack

Websi t ePer f or manceSummar y J une2024 Dat eSel ect i on Ent i r eMont hwi t hMOM

Mont h J une2024

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PagesperSessi on

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2022 2023

300K

2024

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27.

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LosAngel es 3.

7%

SanDi ego

3.

6% 1.

8%

Anahei m 200K 77.

6% mobi l e

150K

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