Visit Laguna Beach Dashboard 7/15

Bi weekl yI nsi ght s Execut i veSummar y

LagunaBeachHot el s J une23-J ul y6,2024

Occupancy

72.

4%

$622 $792

$813

$851

Thu07/ 4

Cl osedHot el s ___________

Sat07/ 6

Coast Inn Hotel Laguna Fr i07/ 5

$627

Tue07/ 2

$766

$582

Mon07/ 1

Wed07/ 3

$514

200RoomsYOY

Sun06/ 30

$501

Thu06/ 27

$651

$440

Wed06/ 26

Sat06/ 29

$455

Tue06/ 25

$649

$460

Sat07/ 6

Fr i07/ 5

Thu07/ 4

Wed07/ 3

Tue07/ 2

Mon06/ 24

81%

53% 53%

$461

88% 86%

Sun06/ 23

76%

Mon07/ 1

Sun06/ 30

Fr i06/ 28

Sat06/ 29

Thu06/ 27

Wed06/ 26

Tue06/ 25

Mon06/ 24

Sun06/ 23

61%

1, 114

+6.

3% YOY

Fr i06/ 28

5.

0% YOY

73% 74% 75% 68% 70% 74% 80%

Oper at i ng Hot elRooms

ADR

Rooms Under Renovation: Surf & Sand Resort Casa Loma Beach Hotel The Lodge

▇Cur r ent ▇Samet i mel ast year

Sour ce:STR

J ohnWayneAi r por t( SNA) Apr i l2024

Lei sur e& hospi t al i t yj obsi nOr angeCount y.

Dat aasofQ42023.

Sour ce:Bur eauofLaborSt at i st i cs

Asof7/ 7/ 2024

Unempl oymentr at ef orper sonsr esi di ngi n Or angeCount y. Dat aasofMay2024.

▇Domest i c ▇I nt er nat i onal

Sour ce:J ohnWayneAi r por t

Power edby

▇Cur r entYear ▇LastYear

Dec

Nov

Oct

Sep

J ul

Aug

+0.

1% pptYOY

J un

900K

May

3.

2%

7.

7% YOY

J an

+3.

1% YOY

916.

6K

Apr

229.

6K

Unempl oymentRat e

Feb

Lei sur e& Hospi t al i t yJ obs

1000K

Mar

Passenger s

Passenger sbyMont h

Or angeCount y,CA Empl oyment

Oc c upanc y

Lodgi ngPer f or mance

Ci t yofLagunaBeach,CA

May2024

Dec

Oct

Nov

Sep

Aug

J ul

J un

May

Apr

Feb

Mar

J an

66.

2%

Hot el s:Ci t yofLagunaBeach,CA Oc c upanc y

ADR

RevPAR

Suppl y

Demand

Revenue

66.

2%

$440

$291

35.

7K

23.

6K

$10.

4M

YOY

YOY

YOY

YOY

YOY

YOY

4.

8%

2.

3%

7.

0%

12.

3%

16.

5%

18.

4%

ADR Ci t yofLagunaBeach,CA

$440

$205

Sant aBar bar a,CA

69.

5%

$277

$193

Newpor tBeach,CA

66.

8%

Ci t yofLagunaBeach,CA

66.

2%

2018

71.

7%

$340

$244

2019

69.

8%

$341

$238

2021

72.

2%

$433

$313

2022

71.

7%

$467

$335

2023

69.

5%

$451

$313

DanaPoi nt ,CA+

64.

4%

2024

66.

2%

$440

$291

Pal m Spr i ngs,CA

61.

8%

$212

$131

Occupancy

ADR

RevPAR

Occupancy

ADR

RevPAR

$335

Dec

$284

Nov

72.

2%

Dec

LaJ ol l a,CA

2017

$226

Nov

$191

$209

$320

Oct

$263

$302

70.

5%

Oct

72.

8%

69.

0%

Sep

Hunt i ngt onBeach,CA

2016

Aug

$276

J ul

$358

J un

77.

2%

Apr

Sant aMoni ca,CA

May

$226

Mar

$300

J an

RevPAR Ci t yofLagunaBeach,CA

$224

$291

2021

2022

2023

Sep

Aug

J ul

$258

J un

$400

Apr

$291

May

$440

Mar

75.

3%

J an

2015

Feb

Mont hl yCompSetPer f or manc e

Ci t yofLagunaBeach,CA

Feb

Mont hl yHot elPer f or manc e

2024

Power edby: Dat aSour ce:STR

Vi si tLagunaBeac hSpendi ngSummar y Per i od:May2024 Dat e May2024

Spendi ngvs.Avg.SpendperTr ansact i on Si zeofbubbl edenot esnumberoft r ansact i ons Food& Bever age

$4.

2M

45.

4K

$92

81.

0K

$52

Car dSpend

Car dhol der s

Avg.Spendper Car dhol der

Tr ansact i ons

Avg.Spendper Tr ansact i on

+6.

3% vs.Pr evi ousYear

+3.

7% vs.Pr evi ousYear

+2.

5% vs.Pr evi ousYear

+3.

4% vs.Pr evi ousYear

+2.

8% vs.Pr evi ousYear

TopOr i gi nDMAs LosAngel es,CA

SpendShar ebyAge* *

2029

<50k

3.

4%

$1.

5M

$1.

0M

AVG Ret ai l

$0.

5M

Lodgi ng*

Ot herCat egor i es Tr anspor t at i on

$0.

0M

SpendShar ebyI nc ome* *

53.

1%

Spend

$2.

0M

$0

AVG

$100

$200

$300

$400

$500

$600

Avg.SpendperTr ansact i on

7.

1%

Phoeni xPr escot t ,AZ 3.

8% Dal l asFt .Wor t h,TX 3.

6%

50100k 3039

Spendi ngCat egor i es

12.

5%

Aver agespendpert r ansact i on

9.

8%

Seat t l eTacoma,WA 3.

2%

SanFr anci scoOakl andSan 2.

9% J ose,CA

4049

Lodgi ng*

23.

0%

100150k

SanDi ego,CA 3.

0%

17.

6% 150200k

12.

4%

200250k

11.

4%

LasVegas,NV 2.

6%

5064

44.

1%

New Yor k,NY 2.

1%

$650

Ret ai l

$66

Food& Bever age

$56

Ot herCat egor i es

$23

Tr anspor t at i on

$20

Chi cago,I L 1.

9%

65+ Bost onManchest er ,MANH 1.

6%

25.

1%

250k+

Sour ce:Tr ansUni on/ Commer ceSi gnal s;*Lodgi ngspendr epr esent si nmar ketspendonl y;**Sampl ewi t hunspeci f i edage/ i ncomeexcl uded

33.

7%

Avg.SpendperTr ansact i on

Demogr aphi c s Per i od:May2024 Dat e May2024

Spendi ngCat egor i esbyAgeGr oup

51%

8%

Lodgi ng*

Food& Bever age

Ret ai l

Tr anspor t at i on

0M

12% Ot herCat egor i es

10%

55%

10%

19%

53%

250k+

22%

19%

48%

Lodgi ng*

Food& Bever age

Ret ai l

Tr anspor t at i on

2M $55

Ot herCat egor i es

3039

4049

$82

5064

$93

65+

22.

8% 7.

0%

SpendperTr ansact i on

Sour ce:Tr ansUni on/ Commer ceSi gnal s;*Lodgi ngspendr epr esent si nmar ketspendonl y;**Sampl ewi t hunspeci f i edage/ i ncomeexcl uded,onl ysampl ewi t hspendi ngcat egor ydat ai ncl uded

12.

1%

12.

0%

11.

5%

Avg.car dspendpert r ansact i on

0M

9%

Apr 24

20%

6%

May24

200250k

55%

Feb24

18%

$60

Mar 24

150200k

4M

J an24

15%

18%

7%

Dec23

100150k

17%

60%

Nov23

16%

Oct 23

60%

13%

$71

34.

5% $65

Sep23

16%

50100k

Spend

I nc ome* *

<50k 9%

6M

$62

% Shar eoft ot alcar dspend

Spendvs.SpendperTr ansact i on

% Shar eofcr edi tcar dspend

25.

5%

17.

6%

9.

7%

Avg.car dspendpert r ansact i on

2029

SpendperTr ansact i on

Spendi ngCat egor i esbyI ncomeLevel

2.

9%

$47

SpendperTr ansact i on

50%

Aug23

20%

J ul 23

15%

J un23

65+

$55 Apr 24

19%

May24

19%

Feb24

5064

$60 2M

Mar 24

7%

J an24

55%

Dec23

15%

Oct 23

20%

Nov23

4049

Sep23

7%

Aug23

56%

J ul 23

13%

J un23

21%

$65

4M

May23

3039

44.

3% SpendperTr ansact i on

8%

May23

Age* *

62%

Spend

26%

2029

% Shar eoft ot alcar dspend

Spendvs.SpendperTr ansact i on

% Shar eofcr edi tcar dspend

$53

<50k

$64

$68

$74

$81

$97

50100k 100150k 150200k200250k 250k+

Domest i cVi si t or s St ar tDat e May01,2024

EndDat e May31,2024

Tr i pType Al l

Weekend/ WeekdayTr i ps Al l

Sampl eSi ze:6, 482

US Mai nl andOr i gi nHeatMap 2.

4days

77.

8%

59.

6%

AvgLengt hofSt ay

Over ni ght

Repeat

TopVi si t orOr i gi nSt at es

TopVi si t orOr i gi nDMAs

% shar eoft ot al

% shar eoft ot al

50.

2%

Cal i f or ni a Ar i zona

LosAngel es,CA

21.

9%

SanDi ego,CA

8.

5%

9.

3%

Texas

5.

8%

Phoeni x,AZ

7.

6%

Nevada

5.

2%

SanFr anci scoOakl andSanJ ose,CA

6.

8%

4% Ut ah 2.

3% Col or ado 2.

1% Fl or i da 2.

LasVegas,NV

4.

4%

Pal m Spr i ngs,CA

3.

9%

Sacr ament oSt ockt onModest o,CA

2.

7%

Dal l asFt .Wor t h,TX

2.

6%

Sal tLakeCi t y,UT

2.

4%

Denver ,CO

2.

2%

New Yor k,NY

2.

1%

9% Washi ngt on 1.

6% I l l i noi s 1.

5% New Yor k 1.

©2024Mapbox©OpenSt r eet Map

Demogr aphi cEst i mat es Househol dI ncome

1.

7%

Di st anceShar e % shar eoft ot al

AgeGr oups

Race

Medi an:$102.

0K 18%

TopPOI sVi si t ed

61%

27%

% shar eoft r i ps

Downt ownVi l l age Downt ownOut erLi mi t s 50-249mi l es 43.

4%

250-499mi l es 20.

8%

31.

4%

Nor t hLagunaBeach

24.

0%

Sout hLagunaDi st r i ct

23.

1%

Sout hofPear l

13%

15%

14%

13%

13%

13%

10%

12%

22.

2%

Pear lDi st r i ct

15.

2%

6%

13.

1%

Cent r alBeaches

9.

9%

Mont ageLagunaBeach

5.

0%

Downt ownPr omenade

3.

9% 3.

7%

Sour ce:Near& US CensusBur eau

18%

26.

8%

HI PDi st r i ct

LagunaCoastWi l der nessPar k 500+ mi l es 35.

8%

13%

39.

7%

<25K 25K - 50K - 75K - 100K -150K+ 49K 75K 100K 149K

19Y 25Y- 35Y- 45Y- 55Y- 65Y+ 24Y 34Y 44Y 54Y 64Y

9%

11%

12%

Whi t e Bl ack Asi an Ot her 2+ r aces

I nt er nat i onalVi si t or s St ar tDat e J anuar y01,2023

EndDat e May31,2024

Sampl eSi ze:1, 254

TopVi si t orOr i gi n % Shar eofTot al

100%

3.

6days

79.

8%

AvgLengt hofSt ay

Over ni ght

Bel gi um

90%

AvgLOS

Mexi co

77.

1%

2.

9days

Canada

80.

3%

4.

0days

J apan

84.

4%

4.

6days

Sout hKor ea

84.

1%

4.

9days

Uni t edKi ngdom

82.

2%

4.

5days

Br azi l

83.

3%

4.

3days

Aust r al i a

78.

6%

3.

3days

Tai wan

91.

9%

6.

1days

Uni t edAr abEmi r at es

90.

6%

4.

5days

I ndonesi a

78.

6%

4.

2days

I ndi a

76.

9%

4.

0days

Vi etNam

65.

2%

2.

7days

Phi l i ppi nes

77.

3%

3.

0days

SaudiAr abi a

90.

5%

4.

5days

Ger many

77.

8%

3.

8days

I t al y

75.

0%

6.

0days

Net her l ands

62.

5%

3.

0days

Col ombi a

85.

7%

3.

4days

Fr ance

84.

6%

3.

6days

Fi nl and

44.

4%

2.

8days

New Zeal and

77.

8%

4.

3days

Sout hAf r i ca

77.

8%

3.

4days

Spai n

Sour ce:Near

87.

5%

3.

1days

100.

0%

6.

9days

100.

0%

5.

5days

% Over ni ght

% Over ni ght

Tai wan

Uni t edAr abEmi r at es Spai n

TopI nt er nat i onalMar ket s

Swi t zer l and

80% Mexi co

Fr ance

Sout hAf r i ca

Sout hKor ea I ndi a

I t al y

70%

60%

Net her l ands

50% Fi nl and

2.

5days 3.

0days

3.

5days

4.

0days

4.

5days

5.

0days

5.

5days

6.

0days

6.

5days 7.

0days

AvgLOS

TopPOI sVi si t ed % Shar eofVi si t or s

45.

1%

Downt ownVi l l age 32.

6%

Downt ownOut erLi mi t s

31.

3%

Nor t hLagunaBeach

25.

5%

HI PDi st r i ct

25.

3%

Sout hLagunaDi st r i ct

23.

5%

Sout hofPear l Pear lDi st r i ct

19.

1%

LagunaCoastWi l der nessPar k

18.

2% 13.

4%

Cent r alBeaches Downt ownPr omenade

5.

4%

Mont ageLagunaBeach

4.

1%

Tr easur eI sl andPar kandBeaches

3.

6% 3.

5%

Compar at i veI nsi ght s St ar tDat e May01,2024

EndDat e May31,2024

CompSt ar tDat e May01,2023

Ti mePer i od:May01,2024t oMay31,2024

CompEndDat e May31,2023

Compar i sonTi mePer i od:May01,2023t oMay31,2023

77.

8%

2.

4days

78.

3%

1.

8days

Over ni ghtVi si t or s

Over ni ghtVi si t or s

Over ni ghtVi si t or s

Over ni ghtVi si t or s

Di st anc eShar e

TopVi si t orOr i gi nDMAs

Di st anc eShar e

TopVi si t orOr i gi nDMAs

% shar eoft ot al

% shar eoft ot al

% shar eoft ot al

% shar eoft ot al

21.

9%

LosAngel es,CA Phoeni x,AZ 50-249mi l es 43.

4%

LasVegas,NV Pal m Spr i ngs,CA

Phoeni x,AZ 50-249mi l es 51.

7%

4.

4% 3.

9%

5.

1%

Pal m Spr i ngs,CA LasVegas,NV

4.

5%

2.

7%

Sacr ament oSt ockt onModest o,CA

3.

0%

Dal l asFt .Wor t h,TX Sal tLakeCi t y,UT

2.

6%

Sal tLakeCi t y,UT Dal l asFt .Wor t h,TX

2.

5%

Denver ,CO

2.

4% 2.

2%

New Yor k,NY

2.

1%

Fr esnoVi sal i a,CA Sant aBar bar aSant aMar i aSanLui sObi spo. .

1.

7% 1.

5%

Seat t l eTacoma,WA

1.

5%

Reno,NV

1.

3%

250-499mi l es 19.

5%

Denver ,CO

2.

2% 2.

1%

New Yor k,NY

1.

6%

Sant aBar bar aSant aMar i aSanLui sObi spo. . 1.

4% 3% Fr esnoVi sal i a,CA 1.

500+ mi l es 28.

8%

Seat t l eTacoma,WA

1.

2%

Chi cago,I L 1.

1%

TopPOI sVi si t ed

TopPOI sVi si t ed

% shar eoft r i ps

% shar eoft r i ps Downt ownVi l l age

39.

7%

Downt ownOut erLi mi t s

31.

4%

Nor t hLagunaBeach

26.

8%

Downt ownVi l l age

51.

9%

Downt ownOut erLi mi t s

43.

4%

Nor t hLagunaBeach

34.

4%

24.

0%

HI PDi st r i ct

33.

6%

Sout hLagunaDi st r i ct

23.

1%

Sout hLagunaDi st r i ct

Sout hofPear l

22.

2%

Sout hofPear l

HI PDi st r i ct

Pear lDi st r i ct

15.

2% 13.

1%

LagunaCoastWi l der nessPar k Cent r alBeaches Mont ageLagunaBeach Downt ownPr omenade Sour ce:Near

7.

4% 6.

6%

SanFr anci scoOakl andSanJ ose,CA

Sacr ament oSt ockt onModest o,CA 250-499mi l es 20.

8%

500+ mi l es 35.

8%

10.

2%

SanDi ego,CA

7.

6% 6.

8%

SanFr anci scoOakl andSanJ ose,CA

28.

0%

LosAngel es,CA

9.

3%

SanDi ego,CA

9.

9% 5.

0% 3.

9%

32.

3% 29.

5%

LagunaCoastWi l der nessPar k

22.

4%

Pear lDi st r i ct

21.

1%

Cent r alBeaches

10.

8%

Mont ageLagunaBeach

6.

2%

Downt ownPr omenade

5.

6%

POIAnal ysi sbyCat egor y Di st r i ct s

St ar tDat e May01,2024

EndDat e May31,2024

POICat egor y Di st r i ct s

Dwel lFi l t er 0

POISpl i t

Sampl eSi ze:88, 526

Demogr aphi cs

TopCr ossVi si t edPoi nt sofI nt er est

Uni queVi si t or s

Domest i cOnl y

27.

4%

Sout hLagunaDi st r i ct Downt ownVi l l age

54.

0%

Nor t hLagunaBeach Downt ownOut erLi mi t s

Mont ageLagunaBeach

2.

5%

Hei sl erPar kandBeach

2.

1%

Tr easur eI sl andPar kandBeaches

2.

1%

37.

4%

Sout hofPear l

29.

6%

HI PDi st r i ct

28.

6%

6.

9%

Cent r alBeaches

40.

0%

Househol dI ncome( i nUSD) Medi an:$102.

8K

15.

8%

LagunaCoastWi l der nessPar k

27% 19% 12%

15%

14%

12%

6% Sur fandSandResor t 1.

71.

2%

Pear lDi st r i ct

2% Cr yst alCovePar kandCampgr ound 1.

0% I nnatLagunaBeach 1.

18.

2%

LagunaCoastandAl i soWi l der ness Downt ownPr omenade

4.

6%

0% Sout hLagunaBeaches 1.

Age

9% TheRanchatLagunaBeachGol fCour se 0.

3.

1%

16%

Al i soBeach 0.

9% Thehi ve 2.

1%

TopOr i gi nMar ketbySt at e

SanDi ego,CA

Nevada

4.

4%

SanFr anci scoOakl andSanJ ose,CA

5.

6%

Texas

4.

2%

Phoeni x,AZ

5.

5%

8% Ut ah 1.

6% Fl or i da 1.

LasVegas,NV Sacr ament oSt ockt onModest o,CA

19.

4%

13%

25Y34Y

35Y44Y

45Y54Y

55Y64Y

11%

3.

9%

19Y24Y

65Y+

Race 58%

2.

6%

Sal tLakeCi t y,UT

1.

9%

Denver ,CO

1.

7%

6% Washi ngt on 1.

Dal l asFt .Wor t h,TX

1.

7%

I l l i noi s 1.

3%

Fr esnoVi sal i a,CA

1.

4%

New Yor k 0.

9%

Sant aBar bar aSant aMar i aSanLui sObi spo,CA

1.

4%

Sour ce:NearandUS CensusBur eau

13%

13%

28.

8%

Pal m Spr i ngs,CA

6.

2%

Col or ado 2.

0%

13%

uni quevi si t or s,excl udi ngLosAngel es,CA 61.

4%

Cal i f or ni a

8% Vi ct or i aBeach 0.

TopOr i gi nMar ketbyDMA

uni quevi si t or s,excl udi ngLosAngel es,CA

Ar i zona

<$25K $25K - $50K - $75K - $100K -$150K+ $49K $74K $99K $149K

0% Cr escentBayBeach 1.

ofvi si t or s vi si t ed Di st r i ct s atl eastonce

9% Whi t e

Asi an

13%

13%

2+ Races

Ot her

6% Bl ack

Websi t ePer f or manceSummar y J une2024 Dat eSel ect i on Ent i r eMont hwi t hMOM

Mont h J une2024

295.

83K

Def aul tChannelGr oupi ng Al l

2.

03page

+32.

2% MOM

Tot alSessi ons 0.

0% smar tt v

PageorSect i on Sect i ons

42.

9%

0.

02page MOM

PagesperSessi on

MOM

Sessi onCountTr end

21.

0% deskt op

00 02 41

+3.

0%

BounceRat e

2022 2023

300K

2024

Devi ce

250K

200K 77.

6% mobi l e

150K 0.

9% Or gani cSoci al Or gani cShoppi ng

64.

4% Or gani cSear ch

Sessi onsbyUserType

( notset )

79.

0% 15.

4% 5.

6%

Sour ce:Googl eAnal yt i cs

Feb

Mar

Apr

May

J un

TopCampai gns

Channel

r et ur ni ng

TopCi t i es 28.

5%

LosAngel es 3.

8%

SanDi ego Anahei m

1.

9%

LasVegas

1.

7%

SanJ ose

1.

6%

I r vi ne

1.

4%

Phoeni x

1.

1%

LagunaBeach

1.

1%

0% EastLosAngel es 1.

J an

new

MOM

0% New Yor k 1.

100K

11.

8% Di r ect

11.

8% Pai dSoci al

+3.

5%

Avg.Sessi onDur at i on

J ul

Aug

Sep

Oct

Nov

Dec

TopSour ces 64.

6%

( or gani c)

Mi ssi onVi ej o 0.

9%

TopLandi ngSect i ons 69.

3%

googl e

maddendmcal b2324

15.

4%

met a

11.

9%

( di r ect )

11.

8%

( di r ect )

11.

8%

113, 864

t hi ngst odo

97, 158

homepage 33, 107

bl og

2% Vi si tLagunaBeach( DMCALB23. . 4.

4% bi ng 1.

di r ect or y

26, 982

6% ( r ef er r al ) 2.

3% ( notset ) 1.

event s

26, 623

4% ( notset ) 1.

9% yahoo 0.

pl an

23, 490

0% Sur f Sand 0.

6% duckduckgo 0.

r est aur ant s

0% 2020 0.

4% l . i nst agr am. com 0.

hot el s

23857594959780104 0.

0%

vi si t cal i f or ni a. com 0.

3%

event 2, 253

0% 912c765746EMAI L_CAMPAI GN_. . 0.

2% m. f acebook. com 0.

675 pr essr el eases 1,

12, 957 7, 872