January 13 VLB Dashboard

Oc c upanc y

Lodgi ngPer f or mance

Ci t yofLagunaBeach,CA

November2024

Dec

Oct

Nov

Sep

Aug

J ul

J un

May

Apr

Feb

Mar

J an

54.

1%

Hot el s:Ci t yofLagunaBeach,CA Oc c upanc y

ADR

RevPAR

Suppl y

Demand

Revenue

54.

1%

$411

$223

36.

0K

19.

5K

$8.

0M

YOY

YOY

YOY

YOY

YOY

YOY

12.

8%

3.

2%

10.

0%

1.

9%

14.

4%

11.

7%

ADR Ci t yofLagunaBeach,CA

$411

$272

2022

63.

4%

$412

$262

2023

62.

0%

$399

$247

54.

1%

2024

Occupancy

$411

ADR

$223

RevPAR

61.

7%

DanaPoi nt ,CA+

58.

9%

Ci t yofLagunaBeach,CA

54.

1%

Occupancy

$139

$315 $214

$197

$223

$132

$350 $411

ADR

Dec

Hunt i ngt onBeach,CA

Nov

62.

5%

Oct

Newpor tBeach,CA

$214

Sep

64.

8%

Aug

Pal m Spr i ngs,CA

RevPAR Ci t yofLagunaBeach,CA

$206 $223

RevPAR

2021

2022

2023

Dec

$158

$410

$167

Nov

$323

66.

5%

$254

Oct

48.

8%

2021

65.

6%

Sep

$209

Sant aBar bar a,CA

Aug

$203

$309

$186

J ul

$313

67.

7%

$277

J ul

65.

0%

2019

67.

2%

J un

2018

LaJ ol l a,CA

J un

$191

$234

Apr

$290

$342

May

65.

8%

68.

4%

Apr

2017

Sant aMoni ca,CA

May

$177

2020

$155

Mar

2016

$282

Mar

$263

62.

8%

J an

59.

0%

J an

2015

Feb

Mont hl yCompSetPer f or manc e

Ci t yofLagunaBeach,CA

Feb

Mont hl yHot elPer f or manc e

2024

Power edby: Dat aSour ce:STR

Bi weekl yI nsi ght s Execut i veSummar y

LagunaBeachHot el s December222024-J anuar y4,2025

ADR

$442 $473

$444

$401

Thu01/ 2

Fr i01/ 3

Sat01/ 4

Closed Hotels Coast Inn Hotel Laguna Rooms Under Renovation Surf & Sand Resort Laguna Beach The Lodge ___________

▇Cur r ent ▇Samet i mel ast year

Sour ce:STR

J ohnWayneAi r por t( SNA) November2024

Sour ce:Bur eauofLaborSt at i st i cs

Asof12/ 29/ 2024

▇Domest i c ▇I nt er nat i onal

Sour ce:J ohnWayneAi r por t

Power edby

▇Cur r entYear ▇LastYear

Dec

Nov

Oct

Unempl oymentr at ef orper sonsr esi di ngi n Or angeCount y. Dat aasofNovember2024.

Sep

Lei sur e& hospi t al i t yj obsi nOr angeCount y.

Dat aasofQ22024.

900K

J an

+0.

2% pptYOY

7.

5% YOY

J ul

4.

0%

+1.

5% YOY

883.

0K

Aug

233.

8K

Unempl oymentRat e

J un

Lei sur e& Hospi t al i t yJ obs

1000K

May

Passenger s

Passenger sbyMont h

Or angeCount y,CA Empl oyment

Apr

$554

Sat12/ 28

$595

$533

Fr i12/ 27

Wed01/ 1

$465

Thu12/ 26

$652

$442

Wed12/ 25

Tue12/ 31

$462

Tue12/ 24

$624

$452

Mon12/ 23

Mon12/ 30

$412

Sun12/ 22

$454

56% 54%

Sat01/ 4

Thu01/ 2

Wed01/ 1

63% 58%

Fr i01/ 3

84%

Tue12/ 31

70%

Mon12/ 30

56%

Sun12/ 29

Fr i12/ 27

Sat12/ 28

70% 75% 75%

Thu12/ 26

Wed12/ 25

Tue12/ 24

Mon12/ 23

Sun12/ 22

61% 54% 51% 57%

+12.

7% YOY

Sun12/ 29

5.

9% YOY

Mar

55.

7%

Operating Hotel Rooms 1,199 -115 Rooms YOY

Feb

Occupancy

TSAThr oughput

Benchmar ki ng:Ai r por tThr oughput& Regi onalEmpl oyment

449.

5K

YOY

vs.2019

YOY

vs.2019

YOY

vs.2019

YOY

vs.2019

6.

2%

6.

0%

4.

0%

0.

3%

0.

9%

1.

0%

0.

3%

% ChangeYOY

9%

8%

9%

7%

L osAngel es-L AX

0%

3%

2%

1%

1%

3%

SanDi ego-SAN

7%

5%

7%

3%

2%

2%

Bur bank-BUR

16%

17%

13%

6%

7%

3%

Phoeni x-PHX

7%

6%

5%

2%

1%

4%

CA

3%

4%

2%

1%

1%

1%

USA

7%

6%

5%

2%

1%

0%

Power edby:

12.

0%

Dec

Oct

Nov

Sep

Aug

J ul

775.

2K 12.

2%

12.

1% AVG

10.

0%

8.

0% J an19

J an20

J an21

J an22

J an23

J an24

J an25 Sour ce:Bur eauofLaborSt at i st i cs

Sour c e:Bur eauofL aborSt at i st i c s;Empl oymenti sr epr esent edf orL osAngel esLongBeac hAnahei m,CA

2021

2022

2023

2024

Dec

8%

Nov

9%

Oct

Sant aAna-SNA

Asa% ofTot alNonf ar m

Sep

Nov24

Aug

Oct 24

J ul

Sep24

J un

Aug24

J an

J ul 24

Sour ce:TSA

Lei sur eandHospi t al i t yJ obsi n LosAngel esLongBeac hAnahei m,CA

Lei sur eandHospi t al i t y

J un24

J un

Sour ce:TSA

7.

4%

TSAThr oughputCompSet

May

6, 365.

2K

Apr

775.

2K

May

5.

2M

Tot alNonf ar m

Apr

449.

5K

Lei sur eandHospi t al i t y

Feb

Cal endarYear t oDat e

Mar

November2024

Feb

J obsasofNovember2024

J an

TSA Thr oughput( SNA)

Mar

November2024

Vi si tLagunaBeac hSpendi ngSummar y Per i od:November2024 Dat e November2024

Spendi ngvs.Avg.SpendperTr ansact i on Si zeofbubbl edenot esnumberoft r ansact i ons Food& Bever age

$3.

2M

33.

4K

$95

60.

4K

$52

Car dSpend

Car dhol der s

Avg.Spendper Car dhol der

Tr ansact i ons

Avg.Spendper Tr ansact i on

14.

0% vs.Pr evi ousYear

12.

1% vs.Pr evi ousYear

2.

1% vs.Pr evi ousYear

15.

6% vs.Pr evi ousYear

+1.

9% vs.Pr evi ousYear

TopOr i gi nDMAs LosAngel es,CA SanFr anci scoOakl andSan 3.

3% J ose,CA

SpendShar ebyAge* *

2029

<50k

2.

7%

SanDi ego,CA 3.

1%

50100k 3039

5064

$100 $200 $300 $400 $500 $600 $700 $800 $900 $1, 000

Aver agespendpert r ansact i on

16.

8% 12.

4%

200250k

11.

6%

Chi cago,I L 1.

4% Washi ngt on,DcHager st own, 3% MD 1.

Tr anspor t at i onAVG

Spendi ngCat egor i es

24.

0%

150200k

Lodgi ng*

Avg.SpendperTr ansact i on

11.

1%

100150k 4049

Ret ai l Ot herCat egor i es

7.

9%

New Yor k,NY 2.

3%

LasVegas,NV 2.

0%

AVG $0.

5M

$0

8.

0%

Phoeni xPr escot t ,AZ 2.

2%

$1.

0M

$0.

0M

SpendShar ebyI nc ome* *

40.

0%

Spend

$1.

5M

Lodgi ng*

$997

Ret ai l

$67

Food& Bever age

$53

Ot herCat egor i es $26

40.

4%

Tr anspor t at i on $10

Denver ,CO 1.

2%

65+ Phi l adel phi a,PA 1.

1%

32.

1%

250k+

Sour ce:Tr ansUni on/ Commer ceSi gnal s;*Lodgi ngspendr epr esent si nmar ketspendonl y;**Sampl ewi t hunspeci f i edage/ i ncomeexcl uded

33.

0%

Avg.SpendperTr ansact i on

Mer c hantDet ai l Per i od:November2024 Dat e November2024

Cat egor yGr oups

Mer chantName**

% Shar eoft ot ali nmar ketcr edi tcar dspend Food& Bever age

% Shar eoft ot ali nmar ketcr edi tcar dspend 54.

8%

Ret ai l

16.

3%

Lodgi ng*

15.

7%

Ot herCat egor i es

$53

PAVI LI ONS

$67

LAS BRI SAS

6.

3%

RALPHS

6.

0%

$997

11.

3%

MONTAGE

$26

8% Tr anspor t at i on 1.

Avg.SpendperTr ansact i on

Cat egor yBr eakout **

% Shar eoft ot ali nmar ketcr edi tcar dspend Eat i ngpl acesandRest aur ant s

46.

7%

FoodSt or es

14.

1%

Cl ot hi ngSt or es

$83 $37

8.

4%

Ot herSer vi ces

6.

0%

Dr i nki ngPl aces( Al cohol i cBever a. .

5.

1%

Hot el / Mot el

4.

8%

$103 $10 $61 $621

$53 $160 $30

6.

0%

THECLI FF

$10

Shar eofSpend

7.

3%

$164

5.

4%

CI TYOFLAGUNA BEACH

3.

6%

SELANNESTEAK TAVERN

3.

2%

STARFI SH

3.

0%

230FORESTAVENUERESTAURAN. .

2.

8%

CVS PHARMACY

2.

6%

PREFERRED HOTELS AND RESORTS

2.

6%

MOZAMBI QUERESTAURANT

2.

4%

$105 $4 $406 $116 $120 $28 $662 $118

BRUSSELS BI STRO

2.

1%

$79

NI CK' S

1.

8%

$109

LUMBER YARD

1.

8%

$108

THEDRAKEI N LAGUNA

1.

8%

LA CASA DELCAMI NO

1.

7%

$282 $97

Ot herRet ai l

3.

6%

$52

CAPRI

1.

6%

Dr ugSt or es

3.

1%

$29

1.

5%

$65

4% FastFoodRest aur ant s 2.

RUBYS DI NER

$20

$68

6% Heal t hCar e 1.

$419

6% Ot herTr anspor t at i on 1.

$6

1% Har dwar eSt or es 1.

$38

7% Spor t i ngGoods/ ToySt or es 0.

$80

5% I nt er i orFur ni shi ngSt or es 0.

$149

2% Vehi cl es 0.

$231

1% Aut oRent al 0.

$186

Shar eofSpend

Avg.SpendperTr ansact i on

Sour ce:Tr ansUni on/ Commer ceSi gnal s;*Lodgi ngspendr epr esent si nmar ketspendonl y;**Sampl ewhi chi ncl udesmer chantl eveldet ai l

$824

CESTLA VI E

1.

5%

THEGREETER S CORNER RESTAU. .

1.

3%

GELATO PARADI SO

1.

2%

$16 $32

$83

ZI NC CAFE

1.

2%

ROMEO CUCI NA

1.

2%

$85

STI TCH AND FEATHER

1.

2%

$85

THEVAULTMEN ACEHARDWARE

1.

1%

$362

1.

0%

$35

Shar eofSpend

Avg.SpendperTr ansact i on

I nt er nat i onalVi si t or s St ar tDat e November01,2023

EndDat e November30,2024

Sampl eSi ze:1, 009

TopVi si t orOr i gi n % Shar eofTot al

4.

2days

82.

9%

AvgLengt hofSt ay

Over ni ght

TopI nt er nat i onalMar ket s % Over ni ght

AvgLOS

Mexi co

78.

5%

3.

2days

Canada

87.

2%

5.

3days

J apan

87.

2%

5.

7days

Sout hKor ea

89.

8%

5.

9days

Br azi l

85.

9%

5.

0days

Uni t edKi ngdom

89.

3%

3.

8days

Tai wan

92.

7%

7.

3days

Aust r al i a

76.

9%

4.

1days

Phi l i ppi nes

86.

4%

3.

3days

I ndonesi a

78.

9%

5.

9days

Uni t edAr abEmi r at es

100.

0%

6.

8days

I ndi a

81.

3%

5.

7days

SaudiAr abi a

100.

0%

5.

4days

Ger many

76.

9%

3.

8days

Spai n

69.

2%

3.

5days

I t al y

91.

7%

7.

5days

Net her l ands

75.

0%

2.

9days

Russi anFeder at i on

100.

0%

7.

5days

Fr ance

100.

0%

4.

5days

New Zeal and

90.

0%

5.

0days

Bel gi um

87.

5%

6.

8days

Thai l and

100.

0%

5.

0days

Vi etNam

75.

0%

4.

1days

71.

4%

3.

9days

100.

0%

7.

0days

Sour ce:Near

% Over ni ght

100%

Fr ance

SaudiAr abi a

Uni t edAr abEmi r at es

Tai wan

90% Uni t edKi ngdom Canada Br azi l

Phi l i ppi nes 80%

Bel gi um

J apan

I ndi a Mexi co Net her l ands

I ndonesi a Ger many Vi etNam

70% Spai n 3.

0days

Sout hAf r i ca

3.

5days

4.

0days

4.

5days

5.

0days

5.

5days

6.

0days

6.

5days

7.

0days

7.

5days

AvgLOS

TopPOI sVi si t ed % Shar eofVi si t or s

Downt ownVi l l age

37.

6%

Downt ownOut erLi mi t s

29.

2%

Nor t hLagunaBeach

27.

1%

Sout hofPear l

20.

6%

HI PDi st r i ct

20.

4%

Sout hLagunaDi st r i ct

19.

7%

Pear lDi st r i ct

14.

6%

LagunaCoastWi l der nessPar k

14.

2%

Cent r alBeaches Downt ownPr omenade

14.

1% 3.

7%

Mont ageLagunaBeach

3.

6%

Hei sl erPar kandBeach

2.

9% 2.

7%

Domest i cVi si t or s St ar tDat e November01,2024

EndDat e November30,2024

Tr i pType Al l

Weekend/ WeekdayTr i ps Al l

Sampl eSi ze:5, 706

US Mai nl andOr i gi nHeatMap 2.

4days

77.

0%

60.

0%

AvgLengt hofSt ay

Over ni ght

Repeat

TopVi si t orOr i gi nSt at es

TopVi si t orOr i gi nDMAs

% shar eoft ot al

% shar eoft ot al

48.

2%

Cal i f or ni a

LosAngel es,CA

7.

6%

SanDi ego,CA

Texas

5.

9%

SanFr anci scoOakl andSanJ ose,CA

Nevada

4.

8%

Phoeni x,AZ

Ar i zona

20.

6% 8.

6% 6.

6% 6.

5%

LasVegas,NV

7% Ut ah 2.

6% Col or ado 2.

9% Washi ngt on 1.

4.

0%

Pal m Spr i ngs,CA

3.

6%

Sacr ament oSt ockt onModest o,CA

2.

9%

9% I l l i noi s 1.

9% Fl or i da 1.

Sal tLakeCi t y,UT

2.

8%

Dal l asFt .Wor t h,TX

2.

7%

Denver ,CO

2.

3%

New Yor k,NY

2.

1%

6% New Yor k 1.

©2025Mapbox©OpenSt r eet Map

Demogr aphi cEst i mat es Househol dI ncome

1.

7%

Di st anceShar e % shar eoft ot al

AgeGr oups

Race

Medi an:$100.

1K 18%

TopPOI sVi si t ed

62%

26%

% shar eoft r i ps

Downt ownVi l l age 50-249mi l es 40.

9%

Downt ownOut erLi mi t s

29.

1%

Nor t hLagunaBeach

24.

3%

HI PDi st r i ct

24.

0%

Sout hLagunaDi st r i ct 250-499mi l es 19.

8%

Sout hofPear l

16%

13%

12%

13%

10%

14% 12%

19.

2%

Pear lDi st r i ct

13.

3%

6%

10.

5%

Cent r alBeaches

8.

6%

Mont ageLagunaBeach

4.

6%

Sur fandSandResor t

3.

6% 3.

6%

Sour ce:Near& US CensusBur eau

14%

17%

22.

4%

LagunaCoastWi l der nessPar k 500+ mi l es 39.

3%

14%

37.

3%

<25K 25K - 50K - 75K - 100K -150K+ 49K 75K 100K 149K

19Y 25Y- 35Y- 45Y- 55Y- 65Y+ 24Y 34Y 44Y 54Y 64Y

9%

11%

12%

Whi t e Bl ack Asi an Ot her 2+ r aces