VisitLagunaBeachSpendingSummary
Transactionsvs.SpendAmount
Spending
Month February2024 ReportType Month $3.3M CardSpend -20.0% vs.PreviousYear Jan Dec $3.3M 32.8K Cardholders -22.6% vs.PreviousYear Jan Dec 32.8K 62.5K Transactions -20.6% vs.PreviousYear Jan Dec 62.5K LosAngeles,CA SanDiego,CA Phoenix-Prescott,AZ Dallas-Ft.Worth,TX SanFrancisco-Oakland-San Jose,CA Seattle-Tacoma,WA 51.3% 4.2% 2.9% 2.8% 2.7% 2.6% TopOriginDMAs 20-29 30-39 40-49 50-64 65+ 15.8% 44.0% 27.5% 3.4% 9.3% SpendSharebyAge** <50k 50-100k 100-150k 150-200k 200-250k 250k+ 11.5% 23.3% 11.9% 11.5% 35.1% 6.7% SpendSharebyIncome** 0K 5K 10K 15K 20K 25K 30K Transactions $0.0M $0.5M $1.0M $1.5M Spend Transportation Retail OtherCategories Lodging* Food&Beverage AVG AVG
Period:February2024
ofbubbledenotesspendpertransaction Food&Beverage Retail Lodging* OtherCategories Transportation 54.7% 15.9% 12.9% 10.9% 5.6%
Size
Shareoftotalin-marketcreditcardspend
Categories %
2023 2024 2023 2024 2023 2024
Source:TransUnion/CommerceSignals;*Lodgingspendrepresentsin-marketspendonly;**Samplewithunspecifiedage/incomeexcluded
CityofLagunaBeach,CA J a n F e b M a r Ap r M a y J u n J u l A u g S e p O c t N o v D e c
$214 RevPAR CityofLagunaBeach,CA
e
L
Hotels:CityofLagunaBeach,CA Occupancy ADR RevPAR Supply Demand Revenue $7.3M 19.4K 34.2K $214 $378 56.8% YOY YOY YOY YOY YOY YOY -196% -168% -70% -135% -34% -105% MonthlyHotelPerformance CityofLagunaBeach,CA Occupancy ADR RevPAR 2015 2016 2017 2018 2019 2021 2022 2023 2024 75.5% 747% 665% 745% 617% 47.3% 687% 63.5% 568% $265 $272 $293 $309 $283 $311 $427 $391 $378 $200 $203 $195 $230 $175 $147 $293 $248 $214 MonthlyCompSetPerformance Occupancy ADR RevPAR SantaMonica,CA PalmSprings,CA LaJolla,CA HuntingtonBeach,CA NewportBeach,CA SantaBarbara,CA
tyofLagunaBeach,CA
anaPoint
CA+ 738% 69.6% 680% 663% 625% 614% 568% 47.4% $355 $248 $275 $242 $310 $220 $378 $328 $262 $173 $187 $160 $194 $135 $214 $155
M
odgingPerformance February2024
Ci
D
,
Power
dby: J a n F e b M a r Ap r M a y J u n J u l A u g S e p O c t N o v D e c 568% Occupancy CityofLagunaBeach,CA J a n F e b M a r Ap r
a y J u n J u l A u g S e p O c t N o v D e c
$378 ADR
DataSource:STR 2021 2022 2023 2024
TopOriginMarketbyState
uniquevisitors,excludingLosAngeles,CA
California
Arizona
Nevada
Texas Utah
Colorado
Florida
Washington
Illinois
68%
44%
44%
19%
18%
17%
16%
1.4%
NewYork 1.0%
TopCross-VisitedPointsofInterest
rict
LagunaCoastWildernessPark
CentralBeaches
HeislerParkandBeach
MontageLagunaBeach
TreasureIslandParkandBeaches
SurfandSandResort
InnatLagunaBeach
CrystalCoveParkandCampground
CrescentBayBeach
SouthLagunaBeaches
AlisoBeach
VictoriaBeach
TheRanchatLagunaBeachGolfCourse
2.8%
25%
2.5%
18%
16%
1.4%
14%
1.1%
10%
0.9%
08%
93%
16.7%
259%
Demographics
DomesticOnly
60.3%
TopOriginMarketbyDMA
uniquevisitors,excludingLosAngeles,CA
PalmSprings,CA
SanDiego,CA
Phoenix,AZ
SanFrancisco-Oakland-SanJose,CA
LasVegas,NV
Sacramento-Stockton-Modesto,CA
SaltLakeCity,UT
Dallas-FtWorth,TX
Denver,CO
Fresno-Visalia,CA
SantaBarbara-SantaMaria-SanLuisObispo,CA
60%
5.0%
40%
3.0%
19%
1.8%
15%
15%
14%
189%
282%
POIAnalysisbyCategory Districts StartDate January01,2024 EndDate February29,2024 POICategory Districts DwellFilter 0 SampleSize:150,878 74.4% ofvisitors visited Districts atleastonce DowntownVillage NorthLagunaBeach DowntownOuterLimits HIPDistrict SouthofPearl PearlDistrict LagunaCoastandAlisoWilderness DowntownPromenade Thehive 2.2% 38% 53% 193% 281% 307% 398% 444% 589% POISplit
niqueVisitors
outhLagunaDist
U
S
$
$
$
K $150K+
6%
8% 12% 15% 15% 12% HouseholdIncome(inUSD) Median:$101.5K 19Y24Y 25Y34Y 35Y44Y 45Y54Y 55Y64Y 65Y+ 16% 13% 12% 13% 13% 11%
ge
hite Asian Black 2+Races Other 14% 13% 6% 9% 58% Race
e:Ne
dU
u
<$25K $25K$49K
50K$74K $75K$99K
100K-
149
2
1
A
W
Sourc
aran
SCensusBurea
Period:February2024
Month February2024
ReportType Month
DMAName CardSpend ShareofSpend Shareof Cardholders
LosAngeles,CA
SanDiego,CA
Phoenix-Prescott,AZ
Dallas-FtWorth,TX
SanFrancisco-Oakland-San
Jose,CA
Seattle-Tacoma,WA
NewYork,NY Chicago,IL Boston-Manchester,MA-NH
Shareof Transactions Spendper Transaction
Food&Beverage Retail
OtherCategories
Lodging*
Transportation
TopMarketSpendvs.SpendperCardholder
Category:All**
8
Sp e n d
85 Sp e n d p e r C a r d h o l d e r
7.2%
TopOriginMarkets
$64 $66 $68 $64 $57 $52 $104 $72 $60 $44 1.4% 1.7% 19% 21% 24% 27% 14% 21% 36% 615% 1.2% 1.2% 13% 18% 18% 24% 11% 16% 40% 538% 1.7% 2.1% 25% 26% 26% 27% 28% 29% 42% 513% $55,329 $70,164 $80,873 $85,105 $85,154 $88,382 $93,279 $95,707 $136,429 $1,684,384
24 Feb-23Mar-23Apr-23May-23Jun-23 Jul-23Aug-23Sep-23Oct-23Nov-23Dec-23Jan-24Feb-24
0
$
$
$
$
0 $
$
$
LasVegas,NV
Top10Markets February20
$
0M
20M $40M
60M
0M
7
75
80
639% 13.8% 110%
41
ries
February2024 % Shareoftotalcreditcardspen
ytoporiginmarkets** Feb-23 Mar-23 Apr-23 May-23 Jun-23 Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23 Jan-24 Feb-24 11% 10% 12% 12% 15% 10% 11% 11% 10% 12% 13% 13% 11% 15% 15% 16% 16% 16% 14% 14% 20% 20% 18% 16% 52% 11% 58% 56% 56% 58% 52% 51% 20% 54% 58% 59% 59% 61% 64% 18% 20% 17% 15% 9% 8% 7% 6% 6% 4% 5% 5% 5% 5% 4% 4% 4% 5% 4% 6% 6% 7% 9% 8% 8% 7% S
C
L
ftotalcreditcardspendbytoporiginmarkets**
R
ever
T
% SpendingCatego
:
db
pending
ategories:
ast13Months % Shareo
Lodging*
etail Food&B
age
ransportation OtherCategories Source:Transunion/CommerceSignals;*Lodgingspendrepresentsin-marketspendonly;**Onlysamplewithspendingcategoryincluded SpendperCardholder
TopVisitorOriginDMAs
% shareoftotal
235%
91%
6.6%
58%
LasVegas,NV
PalmSprings,CA
Dallas-FtWorth,TX
Sacramento-Stockton-Modesto,CA
SaltLakeCity,UT
NewYork,NY
Denver,CO
DistanceShare
% shareoftotal
50-249miles
450%
250-499miles
178%
500+miles
37.3%
45%
3.9%
29%
26%
26%
2.1%
19%
16%
TopPOIsVisited % shareoftrips
DowntownVillage
DowntownOuterLimits
NorthLagunaBeach
HIPDistrict
SouthLagunaDistrict
SouthofPearl
PearlDistrict
LagunaCoastWildernessPark
CentralBeaches
MontageLagunaBeach
DowntownPromenade
48%
3.9%
USMainlandOriginHeatMap
©2024Mapbox©OpenStreetMap
DemographicEstimates
DomesticVisitors StartDate February01,2024 EndDate February29,2024 TripType All Weekend/WeekdayTrips All SampleSize:7,385 2.4days AvgLengthofStay 73.4% Overnight 56.4% Repeat California Arizona Texas Nevada Utah Colorado Florida Washington Illinois NewYork 1.6% 17% 20% 22% 2.3% 25% 50% 61% 72% 502% TopVisitorOriginStates % shareoftotal
osAngeles,CA SanDiego,CA Phoenix,AZ SanFrancisco-Oakland-SanJose,CA
L
5
130
15
6% 169% 224
23.5% 269% 315% 350% 433%
0%
%
.
%
<25K 25K49K 50K75K 75K100K 100K149K 150K+ 28% 17% 12% 14% 15% 13%
o
Inco
e Me
n:$1040K 19Y -24Y 25Y34Y 35Y44Y 45Y54Y 55Y64Y 65Y+ 18% 13% 13% 13% 13% 10% AgeGroups White Black Asian Other 2+ races 12% 11% 9% 6% 62%
ace
ou
ce:N
USC
ns
s
ureau
H
usehold
m
dia
R
S
r
ear&
e
u
B
InternationalVisitors
TopInternationalMarkets
TopVisitorOrigin
TopPOIsVisited
StartDate January01,2024 EndDate February29,2024 SampleSize:254 Samplesizelessthan300 4.4days AvgLengthofStay 82.0% Overnight % Overnight AvgLOS Mexico Canada Japan SouthKorea Brazil Taiwan UnitedArabEmirates UnitedKingdom Indonesia Australia India Italy Panama Switzerland France CostaRica Germany Netherlands SaudiArabia Colombia Guatemala Norway Philippines 1.1days 1.1days 2.0days 7.0days 7.1days 8.1days 10.5days 0.8days 10.8days 3.9days 1.1days 8.9days 8.4days 8.8days 3.7days 7.7days 7.2days 3.5days 7.3days 7.8days 5.1days 6.1days 6.2days 5.6days 3.0days 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 50.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 50.0% 100.0% 100.0% 71.4% 100.0% 100.0% 81.8% 94.4% 88.9% 84.6% 75.7%
1.0days 2.0days 3.0days 4.0days 5.0days 6.0days 7.0days 8.0days 9.0days 10.0days AvgLOS 50% 60% 70% 80% 90% 100% % Overnight UnitedArabEmirates UnitedKingdom SaudiArabia SouthKorea Netherlands Switzerland Philippines CostaRica Canada Mexico Japan Brazil India
% ShareofTotal DowntownVillage NorthLagunaBeach DowntownOuterLimits SouthofPearl HIPDistrict SouthLagunaDistrict PearlDistrict LagunaCoastWildernessPark CentralBeaches DowntownPromenade TreasureIslandParkandBeaches HeislerParkandBeach 0.4% 0.4% 0.4% 0.4% 0.4% 0.4% 0.4% 0.4% 0.4% 0.4% 0.8% 0.8% 0.8% 0.8% 0.8% 0.8% 1.2% 1.2% 2.0% 2.0% 2.7% 3.1% 3.5% 4.7% 10.2% 10.6% 13.3% 16.9% 19.6% 20.4% 24.7% 30.2% 35.3%
% ShareofVisitors
Source:Near
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