VLB Economic Dashboard 04/08/24

Bi weekl yI nsi ght s Execut i veSummar y

LagunaBeachHot el s Mar ch17-30,2024

Occupancy

69.

7%

$429 $400

$392

$440

Tue03/ 26

Wed03/ 27

Thu03/ 28

$464

$406

Mon03/ 25

$472

$396

Cl osedHot el s ___________

Sat03/ 30

Coast Inn Hotel Laguna Fr i03/ 29

$457

Fr i03/ 22

92RoomsYOY

Sun03/ 24

$415

Thu03/ 21

$472

$405

Wed03/ 20

Sat03/ 23

$413

Tue03/ 19

$436

Mon03/ 18

Sun03/ 17

Sat03/ 30

Fr i03/ 29

Thu03/ 28

61%62% 63% 58%

Wed03/ 27

Tue03/ 26

Mon03/ 25

70% 76% 74%

Sun03/ 24

Fr i03/ 22

77%

Sat03/ 23

Thu03/ 21

Wed03/ 20

Tue03/ 19

Mon03/ 18

Sun03/ 17

67% 68% 69%

1, 222

+2.

8% YOY

$435

+9.

4% YOY

77% 81% 73%

Oper at i ng Hot elRooms

ADR

Rooms Under Partial Renovation: Surf & Sand Resort Casa Loma Beach Hotel

▇Cur r ent ▇Samet i mel ast year

Sour ce:STR

J ohnWayneAi r por t( SNA) Febr uar y2024

Lei sur e& hospi t al i t yj obsi nOr angeCount y.

Dat aasofQ32023.

Sour ce:Bur eauofLaborSt at i st i cs

Asof3/ 31/ 2024

Unempl oymentr at ef orper sonsr esi di ngi n Or angeCount y. Dat aasofJ anuar y2024.

▇Domest i c ▇I nt er nat i onal

Sour ce:J ohnWayneAi r por t

Power edby

▇Cur r entYear ▇LastYear

Dec

Nov

Oct

Sep

J ul

Aug

+0.

8% pptYOY

J un

900K

May

4.

2%

+1.

8% YOY

J an

+4.

4% YOY

856.

7K

Apr

231.

8K

Unempl oymentRat e

Feb

Lei sur e& Hospi t al i t yJ obs

1000K

Mar

Passenger s

Passenger sbyMont h

Or angeCount y,CA Empl oyment

Vi si tLagunaBeac hSpendi ngSummar y Per i od:Febr uar y2024 Mont h Febr uar y2024

Repor tType Mont h

Tr ansact i onsvs.SpendAmount Si zeofbubbl edenot esspendpert r ansact i on

Food& Bever age

32.

8K

62.

5K

Car dSpend

Car dhol der s

Tr ansact i ons

20.

0% vs.Pr evi ousYear

22.

6% vs.Pr evi ousYear

20.

6% vs.Pr evi ousYear

$1.

5M

Spend

$3.

3M

$1.

0M

AVG $0.

5M

62.

5K

32.

8K

$3.

3M

Lodgi ng*

Dec 2023

J an

2024

Dec

AVG

$0.

0M

2023

J an

Ot herCat egor i es Tr anspor t at i on

0K J an

Ret ai l

5K

10K

15K

2024

2023

20K

25K

30K

Tr ansact i ons

Dec 2024

Spendi ngCat egor i es

% Shar eoft ot ali nmar ketcr edi tcar dspend TopOr i gi nDMAs LosAngel es,CA SanDi ego,CA 4.

2%

SpendShar ebyAge* * 51.

3%

2029

3039

SpendShar ebyI nc ome* * <50k

3.

4%

50100k

9.

3%

Phoeni xPr escot t ,AZ 2.

9%

5064

Seat t l eTacoma,WA 2.

6%

65+

12.

9%

Lodgi ng*

23.

3%

15.

8%

Dal l asFt .Wor t h,TX 2.

8% SanFr anci scoOakl andSan 2.

7% J ose,CA

15.

9%

Ret ai l

11.

5%

100150k 4049

54.

7%

Food& Bever age

6.

7%

44.

0% 27.

5%

150200k

11.

9%

200250k

11.

5%

250k+

Sour ce:Tr ansUni on/ Commer ceSi gnal s;*Lodgi ngspendr epr esent si nmar ketspendonl y;**Sampl ewi t hunspeci f i edage/ i ncomeexcl uded

Ot herCat egor i es Tr anspor t at i on 35.

1%

10.

9% 5.

6%

Oc c upanc y

Lodgi ngPer f or mance

Ci t yofLagunaBeach,CA

Febr uar y2024

Dec

Oct

Nov

Sep

Aug

J ul

J un

May

Apr

Feb

Mar

J an

56.

8%

Hot el s:Ci t yofLagunaBeach,CA Oc c upanc y

ADR

RevPAR

Suppl y

Demand

Revenue

56.

8%

$378

$214

34.

2K

19.

4K

$7.

3M

YOY

YOY

YOY

YOY

YOY

YOY

10.

5%

3.

4%

13.

5%

7.

0%

16.

8%

19.

6%

ADR Ci t yofLagunaBeach,CA

$378

Sant aBar bar a,CA

61.

4%

63.

5%

Ci t yofLagunaBeach,CA

56.

8%

$311 $427 $391

56.

8%

2024

Occupancy

$147

$378

ADR

$293 $248 $214

RevPAR

DanaPoi nt ,CA+

47.

4%

Occupancy

$310 $220

$135 $378

$328

ADR

$194

$214

$214 $155

RevPAR

2021

2022

2023

Sep

2023

$160

$175

Aug

68.

7%

RevPAR Ci t yofLagunaBeach,CA

J ul

2022

Dec

62.

5%

Nov

Newpor tBeach,CA

$242

Dec

66.

3%

$230

Nov

Hunt i ngt onBeach,CA

$309

Oct

$187

Oct

$275

Sep

68.

0%

Aug

LaJ ol l a,CA

J ul

$173

J un

$248

Apr

69.

6%

May

Pal m Spr i ngs,CA

$195

J un

47.

3%

2021

$203

$293

Apr

2019

$272

$283

$262

May

74.

5% 61.

7%

$355

Mar

2018

73.

8%

74.

7% 66.

5%

2017

Sant aMoni ca,CA

J an

2016

$200

$265

Feb

2015

Mar

Ci t yofLagunaBeach,CA 75.

5%

J an

Mont hl yCompSetPer f or manc e Feb

Mont hl yHot elPer f or manc e

2024

Power edby: Dat aSour ce:STR

POIAnal ysi sbyCat egor y Di st r i ct s

St ar tDat e J anuar y01,2024

EndDat e Febr uar y29,2024

POICat egor y Di st r i ct s

Dwel lFi l t er 0

POISpl i t

Domest i cOnl y

25.

9%

Sout hLagunaDi st r i ct Downt ownVi l l age

58.

9%

Nor t hLagunaBeach

HI PDi st r i ct

30.

7%

Sout hofPear l

28.

1%

Pear lDi st r i ct

19.

3%

LagunaCoastandAl i soWi l der ness

5.

3%

Downt ownPr omenade

3.

8%

9.

3%

Cent r alBeaches Hei sl erPar kandBeach

2.

8%

Mont ageLagunaBeach

2.

5%

Tr easur eI sl andPar kandBeaches

2.

5%

39.

8%

Househol dI ncome( i nUSD) Medi an:$101.

5K

16.

7%

LagunaCoastWi l der nessPar k

44.

4%

Downt ownOut erLi mi t s

ofvi si t or s vi si t ed Di st r i ct s atl eastonce

Demogr aphi cs

TopCr ossVi si t edPoi nt sofI nt er est

Uni queVi si t or s

74.

4%

Sampl eSi ze:150, 878

Sur fandSandResor t

1.

8%

I nnatLagunaBeach

1.

6%

Cr yst alCovePar kandCampgr ound

1.

4%

Cr escentBayBeach

1.

4%

26% 18% 12%

15%

15%

12%

<$25K $25K - $50K - $75K - $100K -$150K+ $49K $74K $99K $149K

1% Sout hLagunaBeaches 1.

Age

0% Al i soBeach 1.

16%

Vi ct or i aBeach 0.

9% Thehi ve 2.

2%

8% TheRanchatLagunaBeachGol fCour se 0.

13%

13%

12%

13%

25Y34Y

35Y44Y

45Y54Y

55Y64Y

11%

TopOr i gi nMar ketbySt at e

TopOr i gi nMar ketbyDMA

uni quevi si t or s,excl udi ngLosAngel es,CA

uni quevi si t or s,excl udi ngLosAngel es,CA 60.

3%

Cal i f or ni a

SanDi ego,CA

Nevada

4.

4%

Phoeni x,AZ

Texas

4.

4%

Ut ah 1.

9% 8% Col or ado 1.

7% Fl or i da 1.

28.

2%

Pal m Spr i ngs,CA

6.

8%

Ar i zona

18.

9%

LasVegas,NV

4.

0%

58%

3.

0%

Sal tLakeCi t y,UT

1.

9%

Dal l asFt .Wor t h,TX

1.

8%

6% Washi ngt on 1.

Denver ,CO

1.

5%

I l l i noi s 1.

4%

Fr esnoVi sal i a,CA

1.

5%

New Yor k 1.

0%

Sant aBar bar aSant aMar i aSanLui sObi spo,CA

1.

4%

Sour ce:NearandUS CensusBur eau

65Y+

Race

5.

0%

SanFr anci scoOakl andSanJ ose,CA

Sacr ament oSt ockt onModest o,CA

19Y24Y

6.

0%

9% Whi t e

Asi an

13%

14%

2+ Races

Ot her

6% Bl ack

TopOr i gi nMar ket s Per i od:Febr uar y2024 Mont h Febr uar y2024

Repor tType Mont h

Top10Mar ket s

Spendi ngCat egor i es:Febr uar y2024

Febr uar y2024

% Shar eoft ot alcr edi tcar dspendbyt opor i gi nmar ket s**

DMA Name

Car dSpend

Shar eofSpend

Shar eof Car dhol der s

LosAngel es,CA

$1, 684, 384

51.

3%

53.

8%

61.

5%

$44

SanDi ego,CA

$136, 429

4.

2%

4.

0%

3.

6%

$60

Phoeni xPr escot t ,AZ

$95, 707

2.

9%

1.

6%

2.

1%

$72

Dal l asFt .Wor t h,TX

$93, 279

2.

8%

1.

1%

1.

4%

$104

SanFr anci scoOakl andSan J ose,CA

$88, 382

2.

7%

2.

4%

2.

7%

$52

Seat t l eTacoma,WA

$85, 154

2.

6%

1.

8%

2.

4%

$57

New Yor k,NY

$85, 105

2.

6%

1.

8%

2.

1%

$64

Chi cago,I L

$80, 873

2.

5%

1.

3%

1.

9%

$68

Bost onManchest er ,MANH

$70, 164

2.

1%

1.

2%

1.

7%

$66

LasVegas,NV

$55, 329

1.

7%

1.

2%

1.

4%

$64

TopMar ketSpendvs.SpendperCar dhol der

Shar eof Tr ansact i ons

Spendper Tr ansact i on

$80

$4.

0M $75 $2.

0M $0.

0M

11.

0%

Lodgi ng*

7.

2%

Tr anspor t at i on

4.

1%

Spendi ngCat egor i es:Last13Mont hs

% Shar eoft ot alcr edi tcar dspendbyt opor i gi nmar ket s** Feb23 4%

SpendperCar dhol der

Spend

$6.

0M

13.

8%

Ot herCat egor i es

SpendperCar dhol der

$85

63.

9%

Ret ai l

Cat egor y:Al l ** $8.

0M

Food& Bever age

$70 Feb23 Mar 23 Apr 23 May23 J un23 J ul 23 Aug23Sep23 Oct 23 Nov23Dec23 J an24 Feb24

Sour ce:Tr ansuni on/ Commer ceSi gnal s;*Lodgi ngspendr epr esent si nmar ketspendonl y;**Onl ysampl ewi t hspendi ngcat egor yi ncl uded

18%

58%

8%

56%

11%

Mar 23 6%

20%

7%

Apr 23 6% May23 7%

20%

56%

6%

12%

17%

58%

6%

12%

10%

J un23

20%

15%

52%

4%

9%

J ul 23

20%

15%

51%

5%

10%

52%

5%

11%

54%

5%

11%

Aug23

18%

Sep23

16%

15% 15%

Oct 23

11%

16%

Nov23

9%

Dec23

8%

16%

J an24

8%

14%

Feb24

7%

14%

16%

58%

5%

10%

59%

4%

12%

59% 61%

4%

13%

5%

13%

64%

4%

Lodgi ng*

Food& Bever age

Ot herCat egor i es

Ret ai l

Tr anspor t at i on

11%

Domest i cVi si t or s St ar tDat e Febr uar y01,2024

EndDat e Febr uar y29,2024

Tr i pType Al l

Weekend/ WeekdayTr i ps Al l

Sampl eSi ze:7, 385

US Mai nl andOr i gi nHeatMap 2.

4days

73.

4%

56.

4%

AvgLengt hofSt ay

Over ni ght

Repeat

TopVi si t orOr i gi nSt at es

TopVi si t orOr i gi nDMAs

% shar eoft ot al

50.

2%

Cal i f or ni a Ar i zona

% shar eoft ot al

LosAngel es,CA

23.

5%

SanDi ego,CA

7.

2%

9.

1%

Texas

6.

1%

Phoeni x,AZ

6.

6%

Nevada

5.

0%

SanFr anci scoOakl andSanJ ose,CA

5.

8%

5% Ut ah 2.

3% Col or ado 2.

2% Fl or i da 2.

0% Washi ngt on 2.

LasVegas,NV

4.

5%

Pal m Spr i ngs,CA

3.

9%

Dal l asFt .Wor t h,TX

2.

9%

Sacr ament oSt ockt onModest o,CA

2.

6%

Sal tLakeCi t y,UT

2.

6%

7% I l l i noi s 1.

6% New Yor k 1.

New Yor k,NY

2.

1%

Denver ,CO

1.

9%

©2024Mapbox©OpenSt r eet Map

Demogr aphi cEst i mat es Househol dI ncome

1.

6%

Di st anceShar e % shar eoft ot al

AgeGr oups

Race

Medi an:$104.

0K 18%

TopPOI sVi si t ed

62%

28%

% shar eoft r i ps

Downt ownVi l l age 50-249mi l es 45.

0%

35.

0%

Nor t hLagunaBeach

500+ mi l es 37.

3%

26.

9% 23.

5%

Sout hofPear l

15% 13%

13%

13%

13%

10%

14% 12%

22.

4%

Pear lDi st r i ct

16.

9%

LagunaCoastWi l der nessPar k

15.

6%

Cent r alBeaches

6%

13.

0%

Mont ageLagunaBeach

5.

0%

Downt ownPr omenade

4.

8% 3.

9%

Sour ce:Near& US CensusBur eau

17%

31.

5%

HI PDi st r i ct Sout hLagunaDi st r i ct

250-499mi l es 17.

8%

13%

43.

3%

Downt ownOut erLi mi t s

<25K 25K - 50K - 75K - 100K -150K+ 49K 75K 100K 149K

19Y 25Y- 35Y- 45Y- 55Y- 65Y+ 24Y 34Y 44Y 54Y 64Y

9%

11%

12%

Whi t e Bl ack Asi an Ot her 2+ r aces

I nt er nat i onalVi si t or s St ar tDat e J anuar y01,2024

EndDat e Febr uar y29,2024

Sampl eSi ze:254 Sampl esi zel esst han300

TopVi si t orOr i gi n % Shar eofTot al

100%

4.

4days

82.

0%

AvgLengt hofSt ay

Over ni ght

Phi l i ppi nes

Cost aRi ca

Uni t edAr abEmi r at es Swi t zer l and

SaudiAr abi a

Sout hKor ea

90%

TopI nt er nat i onalMar ket s % Over ni ght

AvgLOS

Mexi co

75.

7%

3.

0days

Canada

84.

6%

5.

6days

J apan

88.

9%

6.

2days

Sout hKor ea

94.

4%

6.

1days

Br azi l

81.

8%

5.

1days

Tai wan

100.

0%

7.

8days

Uni t edAr abEmi r at es

100.

0%

7.

3days

Uni t edKi ngdom

71.

4%

3.

5days

I ndonesi a

100.

0%

7.

2days

Aust r al i a

100.

0%

7.

7days

I ndi a

50.

0%

3.

7days

I t al y

100.

0%

8.

8days

Panama

100.

0%

8.

4days

Swi t zer l and

100.

0%

8.

9days

Fr ance

100.

0%

1.

1days

Cost aRi ca

100.

0%

3.

9days

Ger many

100.

0%

10.

8days

Net her l ands

50.

0%

0.

8days

SaudiAr abi a

100.

0%

10.

5days

Col ombi a

100.

0%

8.

1days

Guat emal a

100.

0%

7.

1days

Nor way

100.

0%

7.

0days

Phi l i ppi nes

Sour ce:Near

100.

0%

2.

0days

100.

0%

1.

1days

100.

0%

1.

1days

% Over ni ght

J apan Canada Br azi l

80% Mexi co

70%

Uni t edKi ngdom

60%

50%

Net her l ands

I ndi a

1.

0days 2.

0days 3.

0days 4.

0days 5.

0days 6.

0days 7.

0days 8.

0days 9.

0days 10.

0days AvgLOS

TopPOI sVi si t ed % Shar eofVi si t or s

35.

3%

Downt ownVi l l age 30.

2%

Nor t hLagunaBeach 24.

7%

Downt ownOut erLi mi t s

20.

4%

Sout hofPear l

19.

6%

HI PDi st r i ct

16.

9%

Sout hLagunaDi st r i ct

13.

3%

Pear lDi st r i ct

10.

6%

LagunaCoastWi l der nessPar k

10.

2%

Cent r alBeaches 4.

7%

Downt ownPr omenade Tr easur eI sl andPar kandBeaches

3.

5%

Hei sl erPar kandBeach

3.

1% 2.

7% 2.

0% 2.

0% 1.

2% 1.

2% 0.

8% 0.

8% 0.

8% 0.

8% 0.

8% 0.

8% 0.

4% 0.

4% 0.

4% 0.

4% 0.

4% 0.

4% 0.

4% 0.

4% 0.

4% 0.

4%

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