Visit Laguna Beach Dashboard 3-25-24

Bi weekl yI nsi ght s Execut i veSummar y

LagunaBeachHot el s Mar ch3-16,2024

ADR

61.

9%

$380 $374

$386

Fr i03/ 15

Sat03/ 16

$444

Thu03/ 14

$439

Wed03/ 13

$426

$404

Mon03/ 11

92RoomsYOY

Tue03/ 12

$361

Sun03/ 10

$450

$368

Thu03/ 7

Sat03/ 9

$310

Wed03/ 6

$435

$314

Tue03/ 5

Fr i03/ 8

$308

Mon03/ 4

Sun03/ 3

Sat03/ 16

76% 76%

Fr i03/ 15

Thu03/ 14

85% 82%

Wed03/ 13

78%

Tue03/ 12

55%

67%

Mon03/ 11

76%

Sun03/ 10

Fr i03/ 8

68%

Sat03/ 9

Thu03/ 7

Wed03/ 6

Tue03/ 5

Mon03/ 4

Sun03/ 3

59%60% 52% 58%

1, 222

7.

0% YOY

$376

12.

0% YOY

60%

Oper at i ng Hot elRooms

Occupancy

Cl osedHot el s ___________

Coast Inn Hotel Laguna Rooms Under Partial Renovation: Surf & Sand Resort Casa Loma Beach Hotel

▇Cur r ent ▇Samet i mel ast year

Sour ce:STR

J ohnWayneAi r por t( SNA) J anuar y2024

Lei sur e& hospi t al i t yj obsi nOr angeCount y.

Dat aasofQ32023.

Sour ce:Bur eauofLaborSt at i st i cs

Asof3/ 10/ 2024

Unempl oymentr at ef orper sonsr esi di ngi n Or angeCount y. Dat aasofJ anuar y2024.

▇Domest i c ▇I nt er nat i onal

Sour ce:J ohnWayneAi r por t

Power edby

▇Cur r entYear ▇LastYear

Dec

Nov

Oct

Sep

J ul

Aug

+0.

8% pptYOY

J un

900K

May

4.

2%

+0.

4% YOY

J an

+4.

4% YOY

884.

9K

Apr

231.

8K

Unempl oymentRat e

Feb

Lei sur e& Hospi t al i t yJ obs

1000K

Mar

Passenger s

Passenger sbyMont h

Or angeCount y,CA Empl oyment

Oc c upanc y

Lodgi ngPer f or mance

Ci t yofLagunaBeach,CA

J anuar y2024

Dec

Oct

Nov

Sep

Aug

J ul

J un

May

Apr

Feb

Mar

J an

55.

3%

Hot el s:Ci t yofLagunaBeach,CA Oc c upanc y

ADR

RevPAR

Suppl y

Demand

Revenue

55.

3%

$343

$190

37.

9K

21.

0K

$7.

2M

57.

2%

Newpor tBeach,CA

56.

3%

Sant aBar bar a,CA

56.

1% 55.

3%

$343

50.

1%

$328

$166

$255

53.

7%

$89 $367

$197

2023

55.

1%

$362

$199

Ci t yofLagunaBeach,CA

2024

55.

3%

$343

$190

DanaPoi nt ,CA+

Occupancy

ADR

RevPAR

Occupancy

$260 $296 $200

ADR

Dec

LaJ ol l a,CA

$180

$276

Nov

$129

Dec

$225

Nov

57.

3%

Sep

Hunt i ngt onBeach,CA

Aug

$125

J ul

$212

J un

58.

8%

Oct

2022

Pal m Spr i ngs,CA

$156

Oct

34.

9%

2021

$164

$264

RevPAR Ci t yofLagunaBeach,CA

$149 $167 $112

$190

$190 $164

RevPAR

2021

2022

2023

Sep

2019

$250

$270

$212

Aug

66.

7% 60.

1%

$329

J ul

2018

64.

4%

65.

4% 59.

2%

2017

Sant aMoni ca,CA

J un

2016

$169

$241

Apr

2015

Apr

Ci t yofLagunaBeach,CA 70.

0%

May

$343

Mont hl yCompSetPer f or manc e

May

Mont hl yHot elPer f or manc e

Mar

YOY 11.

5%

Mar

YOY 6.

7%

J an

YOY 7.

0%

Feb

YOY 4.

9%

J an

YOY 5.

2%

Feb

YOY 0.

3%

ADR Ci t yofLagunaBeach,CA

2024

Power edby: Dat aSour ce:STR

Vi si tLagunaBeac hSpendi ngSummar y Per i od:J anuar y2024 Mont h J anuar y2024

Repor tType Mont h

Tr ansact i onsvs.SpendAmount Si zeofbubbl edenot esspendpert r ansact i on

Food& Bever age

35.

9K

67.

1K

Car dhol der s

Tr ansact i ons

8.

3% vs.Pr evi ousYear

12.

2% vs.Pr evi ousYear

12.

7% vs.Pr evi ousYear

Spend

$3.

5M Car dSpend

$1.

5M

$1.

0M

AVG

Lodgi ng*

$0.

5M

35.

9K

$3.

5M

Ret ai l

67.

1K

AVG

$0.

0M 0K

J an

Dec 2023

J an

2024

Dec 2023

Ot herCat egor i es

Tr anspor t at i on

J an

5K

10K

2024

2023

15K

20K

25K

30K

35K

Tr ansact i ons

Dec 2024

Spendi ngCat egor i es

% Shar eoft ot ali nmar ketcr edi tcar dspend TopOr i gi nDMAs LosAngel es,CA SanDi ego,CA 3.

5%

SpendShar ebyAge* * 48.

9%

2029

3039

SpendShar ebyI nc ome* * <50k

3.

0%

50100k

8.

6%

New Yor k,NY 3.

1% SanFr anci scoOakl andSan 2.

9% J ose,CA Chi cago,I L 2.

8% Phoeni xPr escot t ,AZ 2.

6%

100150k 4049

18.

7%

Lodgi ng*

11.

0%

13.

8%

Ret ai l

22.

0%

18.

6% 41.

0%

5064

65+

49.

7%

Food& Bever age

6.

6%

28.

8%

150200k

12.

5%

200250k

12.

1%

250k+

Sour ce:Tr ansUni on/ Commer ceSi gnal s;*Lodgi ngspendr epr esent si nmar ketspendonl y;**Sampl ewi t hunspeci f i edage/ i ncomeexcl uded

Ot herCat egor i es Tr anspor t at i on 35.

8%

12.

0% 5.

8%

POIAnal ysi sbyCat egor y Di st r i ct s

St ar tDat e Febr uar y01,2023

EndDat e Febr uar y29,2024

POICat egor y Di st r i ct s

Dwel lFi l t er 0

POISpl i t

Sampl eSi ze:566, 414

67.

9%

Downt ownOut erLi mi t s Nor t hLagunaBeach

47.

3%

HI PDi st r i ct

38.

5%

Sout hofPear l

36.

2%

Pear lDi st r i ct

Mont ageLagunaBeach

3.

6%

Tr easur eI sl andPar kandBeaches

3.

6%

Cr yst alCovePar kandCampgr ound

2.

6%

18% 12%

I nnatLagunaBeach

25.

5%

LagunaCoastandAl i soWi l der ness

7.

9%

Downt ownPr omenade

5.

1%

15%

15%

12%

3% Sur fandSandResor t 2.

1.

9%

<$25K $25K - $50K - $75K - $100K -$150K+ $49K $74K $99K $149K

4% Sout hLagunaBeaches 1.

Age

4% Topoft heWor l d 1.

16%

Al i soBeach 1.

3% Thehi ve 2.

8%

TopOr i gi nMar ketbySt at e

6.

7%

13%

12%

13%

25Y34Y

35Y44Y

45Y54Y

55Y64Y

11%

27.

6%

Pal m Spr i ngs,CA SanDi ego,CA

Texas

4.

5%

Phoeni x,AZ

Nevada

4.

4%

SanFr anci scoOakl andSanJ ose,CA

2.

1%

LasVegas,NV

9% Ut ah 1.

Sacr ament oSt ockt onModest o,CA

19.

0%

19Y24Y

65Y+

6.

0%

Race

5.

2% 3.

9%

57%

2.

8%

8% Fl or i da 1.

Sal tLakeCi t y,UT

7% Washi ngt on 1.

Dal l asFt .Wor t h,TX

1.

9%

5% I l l i noi s 1.

Denver ,CO

1.

7%

1% New Yor k 1.

New Yor k,NY

1.

5%

9% Or egon 0.

Fr esnoVi sal i a,CA

1.

4%

Sour ce:NearandUS CensusBur eau

13%

uni quevi si t or s,excl udi ngLosAngel es,CA 59.

4%

Cal i f or ni a

2% Vi ct or i aBeach 1.

TopOr i gi nMar ketbyDMA

uni quevi si t or s,excl udi ngLosAngel es,CA

Col or ado

27%

3.

7%

5% Cr escentBayBeach 1.

ofvi si t or s vi si t ed Di st r i ct s atl eastonce

Ar i zona

10.

2%

Cent r alBeaches Hei sl erPar kandBeach

Househol dI ncome( i nUSD) Medi an:$102.

3K

27.

4%

LagunaCoastWi l der nessPar k

48.

3%

Domest i cOnl y

34.

7%

Sout hLagunaDi st r i ct Downt ownVi l l age

77.

6%

Demogr aphi cs

TopCr ossVi si t edPoi nt sofI nt er est

Uni queVi si t or s

2.

0%

10% Whi t e

Asi an

13%

14%

2+ Races

Ot her

6% Bl ack

Domest i cVi si t or s St ar tDat e Febr uar y01,2024

EndDat e Febr uar y29,2024

Tr i pType Al l

Weekend/ WeekdayTr i ps Al l

Sampl eSi ze:7, 385

US Mai nl andOr i gi nHeatMap 2.

4days

73.

4%

56.

4%

AvgLengt hofSt ay

Over ni ght

Repeat

TopVi si t orOr i gi nSt at es

TopVi si t orOr i gi nDMAs

% shar eoft ot al

50.

2%

Cal i f or ni a Ar i zona

% shar eoft ot al

LosAngel es,CA

23.

5%

SanDi ego,CA

7.

2%

9.

1%

Texas

6.

1%

Phoeni x,AZ

6.

6%

Nevada

5.

0%

SanFr anci scoOakl andSanJ ose,CA

5.

8%

5% Ut ah 2.

3% Col or ado 2.

2% Fl or i da 2.

0% Washi ngt on 2.

LasVegas,NV

4.

5%

Pal m Spr i ngs,CA

3.

9%

Dal l asFt .Wor t h,TX

2.

9%

Sacr ament oSt ockt onModest o,CA

2.

6%

Sal tLakeCi t y,UT

2.

6%

7% I l l i noi s 1.

6% New Yor k 1.

New Yor k,NY

2.

1%

Denver ,CO

1.

9%

©2024Mapbox©OpenSt r eet Map

Demogr aphi cEst i mat es Househol dI ncome

1.

6%

Di st anceShar e % shar eoft ot al

AgeGr oups

Race

Medi an:$104.

0K 18%

TopPOI sVi si t ed

62%

28%

% shar eoft r i ps

Downt ownVi l l age 50-249mi l es 45.

0%

35.

0%

Nor t hLagunaBeach

500+ mi l es 37.

3%

26.

9% 23.

5%

Sout hofPear l

15% 13%

13%

13%

13%

10%

14% 12%

22.

4%

Pear lDi st r i ct

16.

9%

LagunaCoastWi l der nessPar k

15.

6%

Cent r alBeaches

6%

13.

0%

Mont ageLagunaBeach

5.

0%

Downt ownPr omenade

4.

8% 3.

9%

Sour ce:Near& US CensusBur eau

17%

31.

5%

HI PDi st r i ct Sout hLagunaDi st r i ct

250-499mi l es 17.

8%

13%

43.

3%

Downt ownOut erLi mi t s

<25K 25K - 50K - 75K - 100K -150K+ 49K 75K 100K 149K

19Y 25Y- 35Y- 45Y- 55Y- 65Y+ 24Y 34Y 44Y 54Y 64Y

9%

11%

12%

Whi t e Bl ack Asi an Ot her 2+ r aces

I nt er nat i onalVi si t or s St ar tDat e J anuar y01,2023

EndDat e Febr uar y29,2024

Sampl eSi ze:1, 078

TopVi si t orOr i gi n % Shar eofTot al

100%

78.

3%

AvgLengt hofSt ay

Over ni ght

TopI nt er nat i onalMar ket s % Over ni ght

AvgLOS

Mexi co

75.

7%

2.

8days

Canada

78.

3%

3.

5days

J apan

82.

5%

4.

6days

Uni t edKi ngdom

79.

0%

4.

8days

Aust r al i a

76.

9%

3.

3days

Tai wan

89.

3%

5.

7days

Uni t edAr abEmi r at es

89.

3%

4.

1days

I ndonesi a

78.

3%

3.

6days

Vi etNam

65.

2%

2.

7days

I ndi a

76.

2%

3.

8days

Phi l i ppi nes

76.

5%

2.

6days

SaudiAr abi a

87.

5%

4.

3days

Ger many

80.

0%

4.

5days

Col ombi a

85.

7%

3.

4days

I t al y

71.

4%

5.

3days

Fr ance

84.

6%

3.

6days

Net her l ands

53.

8%

2.

4days

Fi nl and

44.

4%

2.

8days

Swi t zer l and

100.

0%

6.

9days

Bel gi um

100.

0%

5.

5days

Spai n

100.

0%

3.

5days

I sr ael

83.

3%

2.

7days

Ukr ai ne

Sour ce:Near

83.

3%

5.

9days

80.

0%

2.

9days

100.

0%

3.

0days

Spai n

Bel gi um

Swi t zer l and

90% % Over ni ght

3.

5days

Tai wan

SaudiAr abi a

Ukr ai ne Uni t edKi ngdom

I ndonesi a

Mexi co

70%

60%

Fr ance

I sr ael

80%

I t al y Vi etNam

her l ands 50% Net Fi nl and

2.

5days

3.

0days

3.

5days

4.

0days

4.

5days

5.

0days

5.

5days

6.

0days

6.

5days 7.

0days

AvgLOS

TopPOI sVi si t ed % Shar eofVi si t or s

45.

7%

Downt ownVi l l age 32.

7%

Downt ownOut erLi mi t s

31.

7%

Nor t hLagunaBeach

25.

9%

Sout hLagunaDi st r i ct

25.

5%

HI PDi st r i ct

24.

0%

Sout hofPear l Pear lDi st r i ct

19.

1%

LagunaCoastWi l der nessPar k

18.

6% 13.

1%

Cent r alBeaches Downt ownPr omenade

5.

8%

Mont ageLagunaBeach

3.

9%

Tr easur eI sl andPar kandBeaches

3.

7% 3.

5%

Marketing: Social Media, Press & Media Highlights

Visit California Partnership

CLIPPINGS

TOP SOCIAL POSTS & ANALYTICS