Dashboard April 21

Bi weekl yI nsi ght s Execut i veSummar y

LagunaBeachHot el s Mar ch23-Apr i l5,2025

Occupancy

Oper at i ng Hot elRooms

ADR

67.

1%

$407

+3.

4% YOY

Cl osedHot el s

1, 199

10.

3% YOY

-CoastI nn $514 $533

75%

$429

$334

Fr i04/ 4

Thu04/ 3

Wed04/ 2

Tue04/ 1

Mon03/ 31

Sun03/ 30

Sat03/ 29

Fr i03/ 28

Thu03/ 27

Wed03/ 26

Tue03/ 25

Mon03/ 24

Sun03/ 23

Sat04/ 5

Fr i04/ 4

Thu04/ 3

Wed04/ 2

Tue04/ 1

Mon03/ 31

Sun03/ 30

Sat03/ 29

Sat04/ 5

Thu04/ 3

Fr i04/ 4

-LePet i tPal iLagunaBeach

Wed04/ 2

-Hot elLagunaResor t

Tue04/ 1

46%

Sep

$373

Sat04/ 5

$352

Aug

$326

1.

2K 1.

2K 1.

2K 1.

2K 1.

2K 1.

2K 1.

2K 1.

2K 1.

2K 1.

2K 1.

2K 1.

2K 1.

2K 1.

2K

$449

$421

Mon03/ 31

Sun03/ 30

Sat03/ 29

Fr i03/ 28

Thu03/ 27

Wed03/ 26

Tue03/ 25

Mon03/ 24

Sun03/ 23

60%

$450

$380 $379 $385

$382

Fr i03/ 28

70%

Thu03/ 27

70%

Wed03/ 26

71%

Tue03/ 25

79%

Mon03/ 24

74%

Sun03/ 23

73%

▇Cur r ent ▇Samet i mel ast year Sour ce:STR

J ohnWayneAi r por t( SNA) Febr uar y2025

Sour ce:Bur eauofLaborSt at i st i cs

▇Domest i c ▇I nt er nat i onal

▇Cur r entYear ▇LastYear

Sour ce:J ohnWayneAi r por t

Power edby

Dec

Nov

Oct

Unempl oymentr at ef orper sonsr esi di ngi n Or angeCount y. Dat aasofFebr uar y2025.

J ul

Lei sur e& hospi t al i t yj obsi nOr angeCount y.

Dat aasofQ32024.

J un

+0.

0% pptYOY

800K May

+1.

0% YOY

8.

5% YOY

Apr

3.

9%

783.

5K

Mar

235.

3K

Unempl oymentRat e

J an

Lei sur e& Hospi t al i t yJ obs

900K

Feb

Passenger s

Passenger sbyMont h

Or angeCount y,CA Empl oyment

Hot elOut l ook Pr el i mi nar yMar ch2025

Pr el i mi nar yMar ch2025Hot elPer f or mance Ci t yofLagunaBeach,CA Occupancy

ADR

RevPAR

Suppl y

Demand

Revenue

69.

4%

$394

$273

79.

1K

54.

9K

$21.

6M

+1.

1%

6.

8%

5.

8%

1.

9%

0.

8%

7.

6%

DemandDai l yTr end 17.

9K

1.

0K 1000

938 888 836

813

800

825

851

967

964 884

858

852

852

882

949 855

904

890

851

841

845

776

761

726

705

675

644 Demand

951

910

600

600

8.

0K

553

400

3.

3.

3.

3.

3.

3.

3.

3.

3.

3.

3.

3.

3.

3.

3.

3.

3.

3.

3.

3.

3.

3.

3.

3.

3.

3.

3.

3.

Sun

Mon

Tue

Wed

Thu

Fr i

Sat

Sun

Mon

Tue

Wed

Thu

Fr i

Sat

Sun

Mon

Tue

Wed

Thu

Fr i

Sat

Sun

Mon

Tue

Wed

Thu

Fr i

Sat

Sun

Mon

Weekend

3.

Sat

Weekday

3.

0

3.

200

22

9

DayCount

Not e:I ncl udesdai l ydat at hr ough3/ 31/ 2025 Sour ce:STR

Power edby

Hot elCompet i t i vePer f or mance

Feb

Jan

Dec

Mont hl yPer f or mancebyMar ket

Cal endarYear t oDat ePer f or mance

OCC

% CHG

ADR

% CHG

RevPAR

% CHG

Ci t yofLagunaBeac. .

63.

0%

8.

0%

$472

+3.

4%

$297

4.

8%

DanaPoi nt ,CA+

55.

7%

0.

5%

$356

0.

3%

$198

0.

9%

Hunt i ngt onBeach,CA

54.

7%

3.

9%

$193

9.

2%

$105

12.

8%

LaJ ol l a,CA

59.

8%

+2.

7%

$268

+1.

8%

$160

+4.

5%

Newpor tBeach,CA

58.

9%

1.

2%

$319

+3.

3%

$188

+2.

1%

Pal m Spr i ngs,CA

57.

9%

+5.

0%

$204

+0.

9%

$118

+5.

9%

Sant aBar bar a,CA

57.

8%

0.

3%

$230

+3.

7%

$133

+3.

3%

Sant aMoni ca,CA

62.

1%

1.

9%

$331

0.

3%

$206

2.

2%

Ci t yofLagunaBeac. .

63.

4%

5.

7%

$478

+7.

9%

$303

+1.

7%

DanaPoi nt ,CA+

48.

5%

3.

1%

$356

+8.

5%

$173

+5.

1%

Hunt i ngt onBeach,CA

61.

9%

+8.

2%

$221

1.

3%

$137

+6.

8%

LaJ ol l a,CA

65.

3%

+14.

2%

$267

+2.

9%

$174

+17.

4%

Newpor tBeach,CA

63.

4%

+12.

4%

$332

+12.

4%

$211

+26.

3%

Pal m Spr i ngs,CA

66.

4%

+12.

8%

$224

+5.

8%

$149

+19.

3%

Sant aBar bar a,CA

62.

5%

+11.

8%

$216

+9.

3%

$135

+22.

2%

Sant aMoni ca,CA

58.

4%

9.

8%

$344

+4.

7%

$201

5.

6%

LaJ ol l a,CA

Ci t yofLagunaBeac. .

63.

3%

4.

7%

$474

+7.

0%

$300

+2.

0%

Newpor tBeach,CA

DanaPoi nt ,CA+

48.

7%

+2.

8%

$335

+2.

1%

$163

+5.

0%

Hunt i ngt onBeach,CA

65.

7%

0.

8%

$247

+2.

7%

$162

+1.

9%

LaJ ol l a,CA

72.

6%

+6.

8%

$291

+5.

6%

$211

+12.

8%

Newpor tBeach,CA

67.

1%

+7.

0%

$316

+2.

1%

$212

+9.

2%

Pal m Spr i ngs,CA

71.

6%

+2.

7%

$256

+2.

9%

$183

+5.

7%

Sant aBar bar a,CA

63.

1%

+2.

4%

$234

+7.

9%

$148

+10.

4%

Sant aMoni ca,CA

73.

8%

0.

3%

$363

+2.

0%

$268

+1.

7%

Sour ce:STR

Per f or mancebyMar ket Occupancy

ADR

RevPAR

Pal m Spr i ngs,CA

68.

8%

Ci t yofLagunaBeach,CA

LaJ ol l a,CA

68.

8%

Sant aMoni ca,CA

$354

Sant aMoni ca,CA

$233

Sant aMoni ca,CA

65.

7%

DanaPoi nt ,CA+

$346

Newpor tBeach,CA

$211

Newpor tBeach,CA

65.

2%

Newpor tBeach,CA

$324

LaJ ol l a,CA

$192

Hunt i ngt onBeach,CA

63.

7%

LaJ ol l a,CA

$279

DanaPoi nt ,CA+

$168

Ci t yofLagunaBeach,CA

63.

3%

Pal m Spr i ngs,CA

$240

Pal m Spr i ngs,CA

$165

Sant aBar bar a,CA

62.

8%

Hunt i ngt onBeach,CA

$234

Hunt i ngt onBeach,CA

$149

Sant aBar bar a,CA

$225

Sant aBar bar a,CA

$141

DanaPoi nt ,CA+

48.

6%

$476

$301

Ci t yofLagunaBeach,CA

% Changevs.Pr evi ousYear Occupancy% Change +10.

4%

ADR % Change

RevPAR % Change

Sant aBar bar a,CA

+8.

4%

Newpor tBeach,CA

+17.

6%

+9.

7% Ci t yofLagunaBeach,CA

+7.

4%

Sant aBar bar a,CA

+16.

0%

Pal m Spr i ngs,CA

+7.

6%

Newpor tBeach,CA

+7.

2%

LaJ ol l a,CA

+15.

0%

Sant aBar bar a,CA

+7.

1%

DanaPoi nt ,CA+

Pal m Spr i ngs,CA

+11.

7%

Hunt i ngt onBeach,CA

+3.

6%

LaJ ol l a,CA

+4.

2%

DanaPoi nt ,CA+

+5.

1%

Pal m Spr i ngs,CA

+3.

9%

Hunt i ngt onBeach,CA

+4.

2%

Sant aMoni ca,CA

+3.

4%

Ci t yofLagunaBeach,CA

+1.

9%

DanaPoi nt ,CA+ 0.

4% Sant aMoni ca,CA

5.

0%

Ci t yofLagunaBeach,CA

5.

2%

+5.

5%

Hunt i ngt onBeach,CA +0.

6%

Power edby

Sant aMoni ca,CA

1.

7%

Domest i cVi si t or s St ar tDat e Mar ch01,2025

EndDat e Mar ch31,2025

Tr i pType Al l

Weekend/ WeekdayTr i ps Al l

Sampl eSi ze:2, 454

US Mai nl andOr i gi nHeatMap 3.

2days

83.

6%

77.

3%

AvgLengt hofSt ay

Over ni ght

Repeat

TopVi si t orOr i gi nSt at es

TopVi si t orOr i gi nDMAs

% shar eoft ot al

% shar eoft ot al

45.

3%

Cal i f or ni a

LosAngel es,CA

19.

3%

7.

9%

Phoeni x,AZ

6.

9%

Texas

6.

1%

SanDi ego,CA

6.

2%

Nevada

5.

1%

SanFr anci scoOakl andSanJ ose,CA

5.

7%

Ut ah

3.

0%

LasVegas,NV

4.

7%

Fl or i da

2.

8%

Ar i zona

4% Col or ado 2.

Pal m Spr i ngs,CA

4.

0%

Sacr ament oSt ockt onModest o,CA

3.

9%

Dal l asFt .Wor t h,TX

3.

1%

Sal tLakeCi t y,UT

3.

0%

New Yor k,NY

2.

3%

Denver ,CO

2.

1%

3% I l l i noi s 2.

5% New Yor k 1.

4% Geor gi a 1.

©2025Mapbox©OpenSt r eet Map

Demogr aphi cEst i mat es Househol dI ncome

2.

0%

Di st anceShar e % shar eoft ot al

50-249mi l es 38.

6%

250-499mi l es 20.

6%

Race 19%

TopPOI sVi si t ed

62%

26%

% shar eoft r i ps

Downt ownVi l l age

18.

0%

Downt ownOut erLi mi t s

17.

7%

Nor t hLagunaBeach

15.

6%

Sout hLagunaDi st r i ct

11.

3%

Sout hofPear l

11.

0%

HI PDi st r i ct

10.

5%

Cent r alBeaches

10.

3%

Mont ageLagunaBeach 500+ mi l es 40.

8%

AgeGr oups

Medi an:$99.

3K

LagunaCoastWi l der nessPar k

14%

17% 15% 12%

13%

14%

9%

7%

4.

6% 3.

4% 2.

7% 2.

5%

Sour ce:Azi r a( f or mer l yNear )& US CensusBur eau

16%

13%

5.

3%

Pear lDi st r i ct Sur fandSandResor t

13%

<25K 25K - 50K - 75K - 100K -150K+ 49K 75K 100K 149K

19Y 25Y- 35Y- 45Y- 55Y- 65Y+ 24Y 34Y 44Y 54Y 64Y

8%

11%

12%

Whi t e Bl ack Asi an Ot her 2+ r aces

I nt er nat i onalVi si t or s St ar tDat e Mar ch01,2025

EndDat e Mar ch31,2025

Sampl eSi ze:90 Sampl esi zel esst han300

TopVi si t orOr i gi n % Shar eofTot al

5.

1days

84.

7%

AvgLengt hofSt ay

Over ni ght

TopI nt er nat i onalMar ket s % Over ni ght 77.

6%

AvgLOS 3.

7days

Canada

69.

2%

4.

5days

Sout hKor ea

100.

0%

6.

3days

J apan

100.

0%

9.

5days

Br azi l

100.

0%

4.

7days

I ndonesi a

100.

0%

3.

8days

Net her l ands

100.

0%

9.

5days

Tai wan

100.

0%

7.

0days

I ndi a

100.

0%

7.

0days

Phi l i ppi nes

100.

0%

8.

3days

SaudiAr abi a

100.

0%

7.

1days

Uni t edKi ngdom

100.

0%

10.

5days

Aust r al i a

100.

0%

13.

1days

I t al y

100.

0%

0.

9days

Mor occo

100.

0%

7.

9days

Sweden

100.

0%

1.

0days

Uni t edAr abEmi r at es

100.

0%

13.

8days

Mexi co

% Over ni ght

100%

Sweden

I ndonesi a

Sout hKor ea

Phi l i ppi nes

Uni t edKi ngdom

6.

0days

8.

0days

10.

0days

90%

80% Mexi co

70% Canada 2.

0days

4.

0days

12.

0days

14.

0days

AvgLOS

TopPOI sVi si t ed % Shar eofVi si t or s

Downt ownOut erLi mi t s

18.

3%

Downt ownVi l l age

18.

3%

Nor t hLagunaBeach

18.

3%

Cent r alBeaches

16.

1%

HI PDi st r i ct

12.

9%

Sout hLagunaDi st r i ct

10.

8%

Sout hofPear l

9.

7%

LagunaCoastWi l der nessPar k

8.

6%

Pear lDi st r i ct

6.

5%

Cr escentBayI nn

3.

2%

Hei sl erPar kandBeach

2.

2%

Mont ageLagunaBeach

2.

2% 2.

2%

Sour ce:Azi r a( f or mer l yNear )

Uni t edAr abEmi r at es

2.

2% 1.

1% 1.

1%

Vi si tLagunaBeac hSpendi ngSummar y Per i od:Febr uar y2025 Dat e Febr uar y2025

Spendi ngvs.Avg.SpendperTr ansact i on Si zeofbubbl edenot esnumberoft r ansact i ons Food& Bever age

$3.

0M

31.

7K

$94

56.

6K

$53

Car dSpend

Car dhol der s

Avg.Spendper Car dhol der

Tr ansact i ons

Avg.Spendper Tr ansact i on

8.

8% vs.Pr evi ousYear

3.

5% vs.Pr evi ousYear

5.

5% vs.Pr evi ousYear

9.

2% vs.Pr evi ousYear

+0.

5% vs.Pr evi ousYear

TopOr i gi nDMAs LosAngel es,CA

SpendShar ebyAge* *

2029

<50k

3.

2%

$1.

0M

AVG $0.

5M

Lodgi ng*

Ot he C a t egor i es Rr et a i l $0.

0M

SpendShar ebyI nc ome* *

41.

3%

Spend

$1.

5M

Tr anspor t at i on AVG $0

$100

$200

$300

$400

$500

$600

$700

$800

Avg.SpendperTr ansact i on

6.

8%

SanDi ego,CA 2.

9% Phoeni xPr escot t ,AZ 2.

7%

50100k 3039

Spendi ngCat egor i es

12.

4%

Aver agespendpert r ansact i on

7.

8%

Chi cago,I L 1.

7%

4049

Lodgi ng*

23.

3%

100150k

LasVegas,NV 1.

6%

16.

4%

New Yor k,NY 1.

6%

150200k

10.

5%

200250k

10.

9%

Bost onManchest er ,MANH 1.

5%

5064

Ret ai l

$71

Food& Bever age

$53

Ot herCat egor i es

44.

5%

Phi l adel phi a,PA 1.

2%

$785

$28

Tr anspor t at i on $14 Denver ,CO 1.

0% Sacr ament oSt ockt on8% Modest o,CA 0.

65+

28.

0%

250k+

Sour ce:Tr ansUni on/ Commer ceSi gnal s;*Lodgi ngspendr epr esent si nmar ketspendonl y;**Sampl ewi t hunspeci f i edage/ i ncomeexcl uded

36.

2%

Avg.SpendperTr ansact i on

TopOr i gi nMar ket s Per i od:Febr uar y2025 Dat e Febr uar y2025

Top20Mar ket s

Spendi ngCat egor i es:Febr uar y2025

Febr uar y2025

% Shar eoft ot alcr edi tcar dspendbyt opor i gi nmar ket s**

DMA Name

Car dSpend

Shar eofSpend

Shar eof Car dhol der s

Shar eof Tr ansact i ons

Spendper Tr ansact i on

LosAngel es,CA SanDi ego,CA Phoeni xPr escot t ,AZ Chi cago,I L

$1, 228, 833 $84, 877 $79, 774 $49, 696 $47, 571 $47, 022 $44, 746 $35, 556 $29, 252

41.

3% 2.

9% 2.

7% 1.

7% 1.

6% 1.

6% 1.

5% 1.

2% 1.

0%

54.

4% 3.

4% 1.

4% 1.

0% 1.

1% 1.

5% 1.

0% 0.

6% 0.

7%

49.

5% 2.

9% 1.

6% 1.

4% 1.

3% 1.

7% 1.

3% 0.

7% 0.

9%

$44 $51 $89 $64 $65 $49 $60 $95 $59

$24, 185 $20, 761 $17, 588 $17, 559 $14, 852 $13, 237 $10, 978 $10, 506 $9, 907 $9, 676

0.

8% 0.

7% 0.

6% 0.

6% 0.

5% 0.

4% 0.

4% 0.

4% 0.

3% 0.

3%

1.

0% 0.

4% 0.

6% 0.

3% 0.

6% 0.

6% 0.

3% 0.

4% 0.

4% 0.

3%

0.

9% 0.

4% 0.

6% 0.

3% 0.

5% 0.

6% 0.

3% 0.

4% 0.

3% 0.

3%

$49 $95 $56 $97 $50 $38 $60 $42 $57 $57

LasVegas,NV New Yor k,NY Bost onManchest er ,MANH Phi l adel phi a,PA Denver ,CO Sacr ament oSt ockt onModest o,CA Mi ami Ft .Lauder dal e,FL Pal m Spr i ngs,CA Aust i n,TX Washi ngt on,DcHager st own,MD Sal tLakeCi t y,UT Reno,NV Sant aBar bar aSant aMar i aSanL. .

At l ant a,GA Char l ot t e,NC

Food& Bever age

14.

8% 12.

3%

% Shar eoft ot alcr edi tcar dspendbyt opor i gi nmar ket s** Feb24

9%

Mar 24

11%

$90 $80 $70

0M Feb24 Mar 24 Apr 24 May24 J un24 J ul 24 Aug24 Sep24 Oct 24 Nov24 Dec24 J an25 Feb25

Sour ce:Tr ansuni on/ Commer ceSi gnal s;*Lodgi ngspendr epr esent si nmar ketspendonl y;**Onl ysampl ewi t hspendi ngcat egor yi ncl uded

16%

61%

17%

Apr 24

12%

May24

11%

J un24

13%

11%

55%

4%

11%

59%

4%

17%

16%

9%

4%

18% 16%

4%

57%

57%

19%

51%

10%

4%

8%

5%

9%

Aug24

13%

24%

50%

5%

9%

Sep24

11%

26%

52%

4%

8%

Oct 24 Spendper Car dhol der

Spend

Ot herCat egor i es

Spendi ngCat egor i es:Last13Mont hs

Cat egor y:Al l **

2M

15.

2%

Tr anspor t at i on 1.

1%

SpendperCar dhol der

4M

Lodgi ng*

Ret ai l

J ul 24

TopMar ketSpendvs.SpendperCar dhol der

56.

7%

20%

17%

Nov24

15%

13%

Dec24

14%

15%

J an25 Feb25

22% 15%

58%

4%

59% 10%

12%

12%

58%

12%

54%

12%

57%

Lodgi ng*

Food& Bever age

Ret ai l

Tr anspor t at i on

15% Ot herCat egor i es

Domest i cTr avelFor ecast RealDomest i cLei sur eTr avelSpendi ng

RealDomest i cBusi nessTr avelSpendi ng

For ecast edr ecover y,r el at i vet o2019( i ndex,2019=100) Spendi ng

% ChgSpendi ng

107

100

81

$852B

$870B

$888B

$921B

$905B

$322B

2020

2021

2022

2023

2024

2025

Lei sur evs.Busi nessTr avelVol ume

Ai r

120

60

102 89

104

106

111

113

94

$294B

$299B

2020

2021

2022

2023

2024

2025

2026

2027

2028

Gr oupvs.Tr ansi entTr avelSpendi ng For ecast edr ecover y,r el at i vet o2019( i ndex,2019=100) Gr oup

120

98

101

106

114

109

116

120

100

71

100 79

80

74

60

60

39

Tr ansi ent

88

80

54

40

2019

2028

Aut o

100

80

76

80

101

108

2027

For ecast edr ecover y,r el at i vet o2019( i ndex,2019=100)

Lei sur e

96

2026

Aut ovs.Ai rTr avelVol ume

For ecast edr ecover y,r el at i vet o2019( i ndex,2019=100)

100

$280B

$142B

$111B

Busi ness

$270B

$288B

$243B

$261B

44 34

$704B

2019

84

For ecastasofDecember2024 Sour ce:Tour i sm Economi csvi aU. S.Tr avelRecover yTr acker

2020

2028

2027

2026

2025

2024

2023

2022

2021

2020

2019

2028

2027

2026

2025

2024

2023

2022

0

2021

0 2020

0 2019

20

2019

26 20

93

95

40

40

20

86

91

52

42

40

83

89

2028

$853B

93

2027

$852B

91

2026

$896B

89

81

75

$864B

87

2025

105

103

101

2024

99

2023

99

99

33

2022

104

100

Spendi ng

2021

% ChgSpendi ng

For ecast edr ecover y,r el at i vet o2019( i ndex,2019=100)

Power edby