VLB Economic Dashboard 4/22/24

Bi weekl yI nsi ght s Execut i veSummar y

LagunaBeachHot el s Mar ch31-Apr i l13,2024

ADR

65.

4%

$428 $454

Thu04/ 11

$364

$416

Wed04/ 10

Sat04/ 13

$438

Tue04/ 9

$349

$418

Mon04/ 8

Fr i04/ 12

$400

93RoomsYOY

Sun04/ 7

$470

Sat04/ 6

$490

$455

Wed04/ 3

Fr i04/ 5

$411

Tue04/ 2

$478

$441

Mon04/ 1

Thu04/ 4

$385

Sat04/ 13

Fr i04/ 12

Thu04/ 11

68% 64% 62% 68% 73%

Wed04/ 10

61%

Tue04/ 9

Sun04/ 7

Fr i04/ 5

Sat04/ 6

Thu04/ 4

53%

Mon04/ 8

74%75% 71% 73%

Wed04/ 3

67%

Tue04/ 2

Mon04/ 1

Sun03/ 31

58%

1, 221

5.

6% YOY

Sun03/ 31

5.

9% YOY

48%

Oper at i ng Hot elRooms

Occupancy

Cl osedHot el s ___________

Coast Inn Hotel Laguna Rooms Under Partial Renovation: Surf & Sand Resort Casa Loma Beach Hotel

▇Cur r ent ▇Samet i mel ast year

Sour ce:STR

J ohnWayneAi r por t( SNA) Febr uar y2024

Sour ce:Bur eauofLaborSt at i st i cs

Asof4/ 14/ 2024

▇Domest i c ▇I nt er nat i onal

Sour ce:J ohnWayneAi r por t

Power edby

▇Cur r entYear ▇LastYear

Dec

Nov

Oct

Sep

J ul

Aug

Unempl oymentr at ef orper sonsr esi di ngi n Or angeCount y. Dat aasofFebr uar y2024.

J un

Lei sur e& hospi t al i t yj obsi nOr angeCount y.

Dat aasofQ32023.

900K

J an

+0.

8% pptYOY

+1.

8% YOY

May

4.

2%

+4.

4% YOY

856.

7K

Apr

231.

8K

Unempl oymentRat e

Mar

Lei sur e& Hospi t al i t yJ obs

1000K

Feb

Passenger s

Passenger sbyMont h

Or angeCount y,CA Empl oyment

Oc c upanc y

Lodgi ngPer f or mance

Ci t yofLagunaBeach,CA

Febr uar y2024

Dec

Oct

Nov

Sep

Aug

J ul

J un

May

Apr

Feb

Mar

J an

56.

8%

Hot el s:Ci t yofLagunaBeach,CA Oc c upanc y

ADR

RevPAR

Suppl y

Demand

Revenue

56.

8%

$378

$214

34.

2K

19.

4K

$7.

3M

YOY

YOY

YOY

YOY

YOY

YOY

10.

5%

3.

4%

13.

5%

7.

0%

16.

8%

19.

6%

ADR Ci t yofLagunaBeach,CA

$378

Sant aBar bar a,CA

61.

4%

63.

5%

Ci t yofLagunaBeach,CA

56.

8%

$311 $427 $391

56.

8%

2024

Occupancy

$147

$378

ADR

$293 $248 $214

RevPAR

DanaPoi nt ,CA+

47.

4%

Occupancy

$310 $220

$135 $378

$328

ADR

$194

$214

$214 $155

RevPAR

2021

2022

2023

Sep

2023

$160

$175

Aug

68.

7%

RevPAR Ci t yofLagunaBeach,CA

J ul

2022

Dec

62.

5%

Nov

Newpor tBeach,CA

$242

Dec

66.

3%

$230

Nov

Hunt i ngt onBeach,CA

$309

Oct

$187

Oct

$275

Sep

68.

0%

Aug

LaJ ol l a,CA

J ul

$173

J un

$248

Apr

69.

6%

May

Pal m Spr i ngs,CA

$195

J un

47.

3%

2021

$203

$293

Apr

2019

$272

$283

$262

May

61.

7%

$355

Mar

74.

5%

2018

73.

8%

74.

7% 66.

5%

2017

Sant aMoni ca,CA

J an

2016

$200

$265

Feb

2015

Mar

Ci t yofLagunaBeach,CA 75.

5%

J an

Mont hl yCompSetPer f or manc e Feb

Mont hl yHot elPer f or manc e

2024

Power edby: Dat aSour ce:STR

Vi si tLagunaBeac hSpendi ngSummar y Per i od:Febr uar y2024 Mont h Febr uar y2024

Repor tType Mont h

Tr ansact i onsvs.SpendAmount Si zeofbubbl edenot esspendpert r ansact i on

Food& Bever age

32.

8K

62.

5K

Car dSpend

Car dhol der s

Tr ansact i ons

20.

0% vs.Pr evi ousYear

22.

6% vs.Pr evi ousYear

20.

6% vs.Pr evi ousYear

$1.

5M

Spend

$3.

3M

$1.

0M

AVG $0.

5M

62.

5K

32.

8K

$3.

3M

Lodgi ng*

Dec 2023

J an

2024

Dec

AVG

$0.

0M

2023

J an

Ot herCat egor i es Tr anspor t at i on

0K J an

Ret ai l

5K

10K

15K

2024

2023

20K

25K

30K

Tr ansact i ons

Dec 2024

Spendi ngCat egor i es

% Shar eoft ot ali nmar ketcr edi tcar dspend TopOr i gi nDMAs LosAngel es,CA SanDi ego,CA 4.

2%

SpendShar ebyAge* * 51.

3%

2029

3039

SpendShar ebyI nc ome* * <50k

3.

4%

50100k

9.

3%

Phoeni xPr escot t ,AZ 2.

9%

5064

Seat t l eTacoma,WA 2.

6%

65+

12.

9%

Lodgi ng*

23.

3%

15.

8%

Dal l asFt .Wor t h,TX 2.

8% SanFr anci scoOakl andSan 2.

7% J ose,CA

15.

9%

Ret ai l

11.

5%

100150k 4049

54.

7%

Food& Bever age

6.

7%

44.

0% 27.

5%

150200k

11.

9%

200250k

11.

5%

250k+

Sour ce:Tr ansUni on/ Commer ceSi gnal s;*Lodgi ngspendr epr esent si nmar ketspendonl y;**Sampl ewi t hunspeci f i edage/ i ncomeexcl uded

Ot herCat egor i es Tr anspor t at i on 35.

1%

10.

9% 5.

6%

Demogr aphi c s Per i od:Febr uar y2024 Repor tType Mont h

Spendi ngCat egor i esbyAgeGr oup

53%

10%

65+

15%

18%

54%

10% Ot herCat egor i es

Spendi ngCat egor i esbyI ncomeLevel

59%

9%

56%

250k+

17%

19%

52%

Lodgi ng*

Food& Bever age

Ret ai l

Tr anspor t at i on

6%

$2.

0M

Ot herCat egor i es

3039

4049

$85

$90

5064

65+

23.

2% 6.

7%

SpendperTr ansact i on

Sour ce:Tr ansUni on/ Commer ceSi gnal s;*Lodgi ngspendr epr esent si nmar ketspendonl y;**Sampl ewi t hunspeci f i edage/ i ncomeexcl uded,onl ysampl ewi t hspendi ngcat egor ydat ai ncl uded

11.

7%

10.

8%

11.

4%

Avg.car dspendpert r ansact i on

$55

$0.

0M

9%

Feb24

59%

17%

J an24

16%

18%

Dec23

16%

200250k

$60

Nov23

150200k

$67

36.

3%

$4.

0M

Oct 23

15%

$63

% Shar eoft ot alcar dspend

SpendperTr ansact i on

6%

Sep23

13%

63%

100150k

$6.

0M

8%

Aug23

16%

2029

$65

J ul 23

50100k 11%

61%

Spend

I nc ome* *

16%

15.

5%

9.

3%

Avg.car dspendpert r ansact i on

Spendvs.SpendperTr ansact i on

% Shar eofcr edi tcar dspend

<50k 10%

2.

6%

$46

SpendperTr ansact i on

J un23

Tr anspor t at i on

Apr 23

Food& Bever age

Ret ai l

May23

Lodgi ng*

27.

9%

$55

$0.

0M J an24

19%

Feb24

15%

Dec23

5064

$60 $2.

0M

Oct 23

6%

Nov23

57%

Sep23

13%

J ul 23

19%

Aug23

4049

$4.

0M

J un23

7%

Apr 23

59%

May23

12%

Feb23

18%

Mar 23

3039

$65

SpendperTr ansact i on

11%

Feb23

77%

44.

7%

$6.

0M

Spend

Age* *

2029 6%

% Shar eoft ot alcar dspend

Spendvs.SpendperTr ansact i on

% Shar eofcr edi tcar dspend

Mar 23

Mont h Febr uar y2024

$53

<50k

$62

$71

$71

$79

$96

50100k 100150k 150200k200250k 250k+

Domest i cVi si t or s St ar tDat e Febr uar y01,2024

EndDat e Febr uar y29,2024

Tr i pType Al l

Weekend/ WeekdayTr i ps Al l

Sampl eSi ze:7, 385

US Mai nl andOr i gi nHeatMap 2.

4days

73.

4%

56.

4%

AvgLengt hofSt ay

Over ni ght

Repeat

TopVi si t orOr i gi nSt at es

TopVi si t orOr i gi nDMAs

% shar eoft ot al

50.

2%

Cal i f or ni a Ar i zona

% shar eoft ot al

LosAngel es,CA

23.

5%

SanDi ego,CA

7.

2%

9.

1%

Texas

6.

1%

Phoeni x,AZ

6.

6%

Nevada

5.

0%

SanFr anci scoOakl andSanJ ose,CA

5.

8%

5% Ut ah 2.

3% Col or ado 2.

2% Fl or i da 2.

0% Washi ngt on 2.

LasVegas,NV

4.

5%

Pal m Spr i ngs,CA

3.

9%

Dal l asFt .Wor t h,TX

2.

9%

Sacr ament oSt ockt onModest o,CA

2.

6%

Sal tLakeCi t y,UT

2.

6%

7% I l l i noi s 1.

6% New Yor k 1.

New Yor k,NY

2.

1%

Denver ,CO

1.

9%

©2024Mapbox©OpenSt r eet Map

Demogr aphi cEst i mat es Househol dI ncome

1.

6%

Di st anceShar e % shar eoft ot al

AgeGr oups

Race

Medi an:$104.

0K 18%

TopPOI sVi si t ed

62%

28%

% shar eoft r i ps

Downt ownVi l l age 50-249mi l es 45.

0%

35.

0%

Nor t hLagunaBeach

500+ mi l es 37.

3%

26.

9% 23.

5%

Sout hofPear l

15% 13%

13%

13%

13%

10%

14% 12%

22.

4%

Pear lDi st r i ct

16.

9%

LagunaCoastWi l der nessPar k

15.

6%

Cent r alBeaches

6%

13.

0%

Mont ageLagunaBeach

5.

0%

Downt ownPr omenade

4.

8% 3.

9%

Sour ce:Near& US CensusBur eau

17%

31.

5%

HI PDi st r i ct Sout hLagunaDi st r i ct

250-499mi l es 17.

8%

13%

43.

3%

Downt ownOut erLi mi t s

<25K 25K - 50K - 75K - 100K -150K+ 49K 75K 100K 149K

19Y 25Y- 35Y- 45Y- 55Y- 65Y+ 24Y 34Y 44Y 54Y 64Y

9%

11%

12%

Whi t e Bl ack Asi an Ot her 2+ r aces

I nt er nat i onalVi si t or s St ar tDat e J anuar y01,2023

EndDat e Febr uar y29,2024

Sampl eSi ze:1, 078

TopVi si t orOr i gi n % Shar eofTot al

100%

78.

3%

AvgLengt hofSt ay

Over ni ght

TopI nt er nat i onalMar ket s % Over ni ght

AvgLOS

Mexi co

75.

7%

2.

8days

Canada

78.

3%

3.

5days

J apan

82.

5%

4.

6days

Uni t edKi ngdom

79.

0%

4.

8days

Sout hKor ea

78.

0%

4.

3days

Br azi l

79.

5%

4.

2days

Aust r al i a

76.

9%

3.

3days

Tai wan

89.

3%

5.

7days

Uni t edAr abEmi r at es

89.

3%

4.

1days

I ndonesi a

78.

3%

3.

6days

Vi etNam

65.

2%

2.

7days

I ndi a

76.

2%

3.

8days

Phi l i ppi nes

76.

5%

2.

6days

SaudiAr abi a

87.

5%

4.

3days

Ger many

80.

0%

4.

5days

Col ombi a

85.

7%

3.

4days

I t al y

71.

4%

5.

3days

Fr ance

84.

6%

3.

6days

Net her l ands

53.

8%

2.

4days

Fi nl and

44.

4%

2.

8days

Swi t zer l and

100.

0%

6.

9days

Bel gi um

100.

0%

5.

5days

Spai n

100.

0%

3.

5days

83.

3%

2.

7days

83.

3%

5.

9days

Sour ce:Near

Spai n

Bel gi um

Swi t zer l and

90% % Over ni ght

3.

5days

Tai wan

SaudiAr abi a

Ukr ai ne Uni t edKi ngdom

I ndonesi a

Mexi co

70%

60%

Fr ance

I sr ael

80%

I t al y Vi etNam

her l ands 50% Net Fi nl and

2.

5days

3.

0days

3.

5days

4.

0days

4.

5days

5.

0days

5.

5days

6.

0days

6.

5days 7.

0days

AvgLOS

TopPOI sVi si t ed % Shar eofVi si t or s

45.

7%

Downt ownVi l l age 32.

7%

Downt ownOut erLi mi t s

31.

7%

Nor t hLagunaBeach

25.

9%

Sout hLagunaDi st r i ct

25.

5%

HI PDi st r i ct

24.

0%

Sout hofPear l Pear lDi st r i ct

19.

1%

LagunaCoastWi l der nessPar k

18.

6% 13.

1%

Cent r alBeaches Downt ownPr omenade

5.

8%

Mont ageLagunaBeach

3.

9%

Tr easur eI sl andPar kandBeaches

3.

7% 3.

5%

Compar at i veI nsi ght s St ar tDat e Febr uar y01,2024

EndDat e Febr uar y29,2024

CompSt ar tDat e J anuar y01,2023

Ti mePer i od:Febr uar y01,2024t oFebr uar y29,2024

CompEndDat e Febr uar y28,2023

Compar i sonTi mePer i od:J anuar y01,2023t oFebr uar y28,2023

73.

4%

2.

4days

70.

6%

1.

8days

Over ni ghtVi si t or s

Over ni ghtVi si t or s

Over ni ghtVi si t or s

Over ni ghtVi si t or s

Di st anc eShar e

TopVi si t orOr i gi nDMAs

Di st anc eShar e

TopVi si t orOr i gi nDMAs

% shar eoft ot al

% shar eoft ot al

% shar eoft ot al

% shar eoft ot al

23.

5%

LosAngel es,CA Phoeni x,AZ 50-249mi l es 45.

0%

250-499mi l es 17.

8%

SanFr anci scoOakl andSanJ ose,CA LasVegas,NV Pal m Spr i ngs,CA

50-249mi l es 42.

8%

4.

5%

Dal l asFt .Wor t h,TX

2.

9% 2.

6%

Denver ,CO

1.

9%

Fr esnoVi sal i a,CA

1.

6% 1.

5%

500+ mi l es 38.

8%

7.

4% 5.

3% 4.

8% 4.

0%

Sal tLakeCi t y,UT

2.

8%

Dal l asFt .Wor t h,TX New Yor k,NY

2.

5% 2.

4% 2.

4%

Sacr ament oSt ockt onModest o,CA

2.

4%

Chi cago,I L

2.

2% 1.

5%

Sant aBar bar aSant aMar i aSanLui sObi spo. .

Seat t l eTacoma,WA

1.

5%

Houst on,TX

1.

3%

1.

4%

TopPOI sVi si t ed

TopPOI sVi si t ed

% shar eoft r i ps

% shar eoft r i ps Downt ownVi l l age

43.

3%

Downt ownOut erLi mi t s

35.

0%

Nor t hLagunaBeach

31.

5%

HI PDi st r i ct

26.

9%

Sout hLagunaDi st r i ct

23.

5%

Sout hofPear l

22.

4%

Pear lDi st r i ct

16.

9% 15.

6%

LagunaCoastWi l der nessPar k Cent r alBeaches

Sour ce:Near

Phoeni x,AZ

Denver ,CO

Seat t l eTacoma,WA 5% Sant aBar bar aSant aMar i aSanLui sObi spo. . 1.

Chi cago,I L

8.

5%

LasVegas,NV Pal m Spr i ngs,CA

250-499mi l es 18.

3%

2.

6% 2.

1%

SanDi ego,CA SanFr anci scoOakl andSanJ ose,CA

3.

9%

Sacr ament oSt ockt onModest o,CA Sal tLakeCi t y,UT New Yor k,NY

500+ mi l es 37.

3%

6.

6% 5.

8%

21.

9%

LosAngel es,CA

9.

1%

SanDi ego,CA

13.

0%

Downt ownVi l l age

57.

9%

Downt ownOut erLi mi t s

47.

6%

Nor t hLagunaBeach

37.

0%

HI PDi st r i ct

36.

6%

Sout hLagunaDi st r i ct

34.

2%

Sout hofPear l

30.

4%

LagunaCoastWi l der nessPar k

24.

7% 22.

8%

Pear lDi st r i ct Cent r alBeaches

15.

4%

Mont ageLagunaBeach

5.

0%

Downt ownPr omenade

7.

1%

Downt ownPr omenade

4.

8%

Mont ageLagunaBeach

6.

6%

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