46% 21% 11% 22% Leisure Business VFR1 Other 60% 40% Air Sea 22% 78% Day Overnight For 14% it’s their 1st visit 93% would return in the next 2 yrs 3NPS:67 3 Rank 38 55 60 29 33 2017 2018 2019 2022 2023 Visits
-44% vs. 2019 +16% vs.2022 Avg. length of stay2 £298 Spend per visit £132 Spend per night 2.8 Source: Exit Survey by 4insight commissioned by Visit Jersey in 2022-onwards, 2017-2019 by IGR. Spend is stated in nominal terms. Key: green is volume data, pink is spend, orange is experience data.1VFR (Visiting friends and relatives). 2Average length of stay excludes day trippers. 3Net Promotor Score (NPS) is leisure only and is impacted by cultural differences, avoid comparing by markets. 3 Rank 8 14 14 10 9 2017 2018 2019 2022 2023 Spend (£m) 94% booked accomm. & travel separately 81% stayed in paid accommodation 26% 31% 43% Low5 Shoulder6 Peak7
6% of visitors in 2023 were from Other Channel Islands
(000s)