2019 JCVB Annual Report

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OUR MISSION The mission of the Jefferson Convention & Visitors Bureau, Inc. (JCVB) is to actively partner with the tourism and hospitality industry by marketing and selling the destination brand experience with resulting additional spending by leisure and group travel visitors leading to enhanced community economic vitality and resident quality of place.

OUR VISION As a brand driven destination leader, the Jefferson Convention & Visitors Bureau, Inc. (JCVB) is innovative and influential in bringing new visitor business to the parish tourism/hospitality industry and host communities.

JEFFERSON CONVENTION & VISITORS BUREAU, INC

A LETTER FROM THE PRESIDENT & CEO Dear Industry Partners & Community Stakeholders: The Jefferson Convention & Visitors Bureau, Inc. presents our 2019 Annual Report. Our members and partners have diligently worked alongside our JCVB team to create unique visitor experiences positioning Jefferson Parish as a premiere travel destination.

Destination brand awareness with emphasis on leisure visitation growth has been a top focus throughout 2019. Moving forward, navigating a global pandemic, our focus has narrowed to those markets that we believe will rebound fastest including corporate, sports and the leisure drive market. Our marketing partnerships are more vital now than ever. We are leveraging these partnerships to help our destination be as prosperous as possible in these challenging times.

Thank you for your hard work, partnership and ongoing support of the Jefferson Parish travel industry. We will continue to hold steadfast to our mission to strengthen the industry and its economic contribution while growing our partnerships with our state and local leaders, and business and industry stakeholders, to expand the destination experience within Jefferson Parish.

All the best,

Violet Peters, CDME President & CEO

BUREAU HIGHLIGHT S Received Convention South Annual Readers’ Choice Award ‘Top Meeting Site in the South’ Received ‘SportsEvents Readers Choice for Excellence, Creativity & Professionalism’

2019 JEFFERSON CVB, INC. BOARD OF DIRECTORS Thank you to the 2019 Board of Directors for providing valuable insight and excellence in leadership throughout the year.

EXECUTIVE COMMITTEE LYDIA FOLSE , Chair | General Manager, Alario Center FRANCISCO CHRISTIAN, Vice Chair | Managing Partner, Taylored Hospitality Solutions TODD LOUP, Treasurer | Director of Sales, DoubleTree by Hilton New Orleans Airport KEVIN BARONI, Secretary | General Manager, Pontchartrain Convention & Civic Center DARREN MARTINO, Member-at-Large | Division on Premise Sales Manager, Crescent City Coca-Cola Bottling Company UNITED GENE SAUSSE , Member-at-Large | General Manager, BooKoo Bounce VIOLET PETER S, President & CEO | Jefferson Convention & Visitors Bureau, Inc.

DIRECTORS TROY ALDRICH, General Manager | Country Inn & Suites by Radisson, Metairie BRETT BARES, Director of Sales & Marketing | Airboat Adventures, LLC DAVID BARRECA , Owner | Barreca Food Services CHRIS BONFANI, General Manager | Sheraton Metairie-New Orleans AUGUSTO ROJAS, Senior Vice President & General Manager | New Orleans Baby Cakes Baseball Club DENISE THEVENOT, Executive Director | Louisiana Tax Free Shopping

COMMUNITY REPRESENTATIVES KRISTINA BENNETT-HOLMES, Business Development Officer | Louis Armstrong New Orleans International Airport RONALD GAUTHREAUX, Tourism Coordinator | Gretna Office of Tourism LORI GUIN, Museum Curator | Westwego Historical Museum TODD MURPHY, President | Jefferson Chamber of Commerce DONNA RUSSO, Director | Jefferson Parish Citizens' Affairs

JEFFERSON CONVENTION & VISITORS BUREAU, INC

TRAINING & DEVELOPMENT JCVB team members received continuing education and training through various industry related courses

• • • • •

Certified Destination Management Executive (CDME) courses and continuing education courses Destination International Annual Conference Destination International Membership Summit and Finance & Technology Summit and Chief Marketing Officer (CMO) Summit Louisiana Travel Association (LTA) Annual Lt. Governor's Tourism Summit Public Relations Society of America (PRSA) Conference

JEFFERSON TOURISM BY THE NUMBERS

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EC O N O M Y I N LO U I S I A N A

N E A R LY 2 3 , 0 0 0 I N 2 0 1 9 Source: Louisiana Office of Tourism, 2019 Annual Report

O

VE

1,500

R E STAU R A N T S

$175,000,000 generated in

Jefferson Parish Hospitality Industry employed

8,500

ES

HOTEL ROOMS

2ND L A R G E S T T O U R I S M

S TAT E & LO C A L TA X E S

A R I S H F E AT U NP R

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total visitor spending in 2019

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$1.75 BILLION

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DESTINATION DEVELOPMENT •

Louis Armstrong New Orleans International Airport

• •

- Opened its new 972,000 sq. ft. terminal November 2019 offering 35 gates spread amongst 3 concourses featuring a

permanent gate-pass program allowing non-ticketed passengers into the terminal to shop, dine and

accompany passengers to their gates.

- Aviation Director Kevin Dolliole was named Biz New Orleans magazine’s 2019 CEO of the Year.

- Served 13.6 million total passengers

Fairfield Inn & Suites Metairie opened May 2019 Home2 Suites Harvey opened October 2019

DESTINATION INFLUENCERS

• • • • • • • • • •

AAU Basketball Allstate Sugar Bowl Prep Basketball Classic Deep South Cheer & Dance Family Gras First Robotics Freedom Fest Grand Isle International Tarpon Rodeo Gretna Heritage Festival Gulf Coast Formation Conference Jefferson Parish & New Orleans Mardi Gras

• • • • • • • • • •

LHSAA Cheer & Dance LHSAA Volleyball Louisiana Fire Soccer Mardi Gras 5K Race Miss Louisiana Teen USA pagaent Miss Louisiana USA pageant New Orleans Jazz & Heritage Festival NOLA Gold Rugby Sun Belt Conference Zurich Classic

TOURISM BUSINESS DEVELOPMENT The JCVB partnered with meetings and events through promotional and festival sponsorships, as well as in-house resource assistance with recruitment of volunteers, printing, and promotion.

• • • • • • • • • • •

Elite Redfish Tournament Family Gras First Robotics Competition Gretna Heritage Festival Gulf Coast Formation Conference Huey P. Long Bridge Run Louisiana High School Athletic Association (LHSAA) Cheerleading Competition Louisiana High School Athletic Association (LHSAA) Volleyball Staff Sun Belt Conference Westbank Heritage Festival Who Dat Festival

DESTINATION SALES & SERVICES The JCVB Sales Team works closely with the destination hotel partners, convention facilities and indoor and outdoor venues to bring conventions, conferences, group reunions, trade shows and sporting events to Jefferson Parish. By working with clients to provide sales leads for hotels the destination receives a high level of visibility and recognition within the industry. The team conducts client site visits and offers packaging options at various venues to most effectively accommodate meeting needs.

GROUP LE AD GE N E RAT I ON FACE TO FACE CLIENT MEETINGS

In 2019 Jefferson Parish saw an increase of nearly

580

2.5% guestrooms compared to the previous year.

This translates to Jefferson Parish having occupied

252

TOTAL LEADS GENERATED

nearly 68,000 additional rooms year over year. *Source: STR Data Reporting

15,905

DEFINITE ROOM NIGHTS

The Group Sales Team attended 18 group tradeshows confirming appointments with more than 475 attendees and having exposure to more than 1,800 attendees

TRADESHOWS & CONFERENCES, GROUP SALES

GROUP TRAVEL TRADE MEMBERSHIPS

African American Travel Conference

American Bus Association (ABA)

Going on Faith

Group Travel Family

Connect Corporate

Louisiana Association of Convention and Visitors Bureaus (LACVB)

Connect Diversity

Louisiana Travel Association (LTA)

Connect Medical

Louisiana Society of Association Executives (LSAE)

Connect Sports

National Tour Association (NTA)

Connections New Orleans

South Central Motorcoach Association (SCMA)

Louisiana Society of Association Executives (LSAE)

Student & Youth Travel Association (SYTA)

New Orleans Bride

Southeast Tourism Society (STS)

Military Reunion Network (MRN)

Sports Events & Tourism Association (Sports ETA)

Religious Conference Management Association (RCMA)

United Motorcoach Association (UMA)

Small Market Meetings

U.S. Travel Association

Sports Events & Tourism Association (Sports ETA)

Your Military Reunion Connection (YMRC)

S.P.O.R.T.S. The Relationship conference Student Youth Travel Association (SYTA) TEAMS Conference U.S. Travel Association, IPW Your Military Reunion Connection (YMRC)

ANNUAL REPORT 2019

MARKETING TO GROUPS The destination is marketed to groups through a variety of digital and print outlets. With over 8,500 hotel rooms, a variety of venues, restaurants and attractions, Jefferson Parish is an ideal destination for tour, travel, reunion and student groups, conference and association meetings, sports tournaments, and events.

DIGITAL MARKETING GroupTravelLeader.com Louisiana Society of Association Executives (LSAE) e-Newsletter MeetingsToday.com National Tour Association (NTA) Outdoor Adventures | Louisiana Cuisine | Premier Shopping

Society of Government Meeting Planners (SGMP) Online Suppliers Guide SportsDestinations.com

meeting where New Orleans plays

SportsEvents.com Teach & Travel e-Newsletter TeamLouisiana.com

A world-class airport, two convention centers and over 8,000 hotel rooms are only a “two-step� from New Orleans in Jefferson! Come meet where New Orleans plays! Let us plan your next big event and a down-south adventure.

T O L L F R E E 1 . 8 7 7. 5 7 2 . 7 4 7 4 | 5 0 4 . 7 3 1 . 7 0 8 3 | W W W . M E E TJ E F F E R S O N P A R I S H . C O M

PRINT MARKETING Connect Faith

Reserve the place where New Orleans goes to meet and unwind!

Connect Sports Facilities Guide Convention South Annual Directory Convention South Magazine Convention South Meeting Planners Guide Faith Travel Brochure Going on Faith Magazine Group Travel Leader Magazine

Enjoy Southern Hospitality just a beat from New Orleans, experience Jefferson Parish! With two conference centers, themed venues, meeting facilities and over 8,000 hotel rooms, we are ready to host your group.

W W W.V I S I TJ E F F E R S O N PA R I S H . C O M | 5 0 4 . 7 3 1 . 7 0 8 3 | T O L L F R E E 1 . 8 7 7. 5 7 2 . 7 4 7 4

Jefferson Review Meetings Today Magazine New Orleans Bride Magazine

Where champions come to play.

Reunions Workbook Sports Destination Management Sports Events Louisiana Site Guide Sports Planning Guide Student Youth Travel Association Conference Pamphlet Team Louisiana -National Association Sports Commissions Draw up an affordable game plan!

Conveniently located next to New Orleans, Jefferson Parish sporting venues accommodate indoor or outdoor sporting events from volleyball, baseball and basketball to motorsports.

Nestled on the Mississippi River, Jefferson offers a full roster of fields and arenas with over 8,000 hotel rooms and premiere attractions to host your competition.

Jefferson Convention & Visitors Bureau, Inc. Call 504.731.7083 3 Toll Free 1.877.572.7474 www.VisitJeffersonParish.com

MARKETING THE DESTINATION visitjeffersonparish.com

louisianaoystertrail.com

familygras.com

Digital and social media marketing were major factors in advancing brand awareness and exposing the destination across a variety of platforms. In addition to traditional broadcast and digital outlets, our leisure campaigns were featured in ‘over the top’ (OTT) advertising enabling us to tap into non-traditional television content viewed on phones, tablets, computers and smart TV’s. The flexibility and affordability of social media advertising allowed us to target specific demographics and niche markets more frequently and garnered an increase on impressions and engagements on the JCVB website.

The VisitJefferonParish.com website’s user-friendly navigation with destination blog, calendar of events, itinerary builder, social media user generated content, and a-Res Travel hotel reservation system is ideal for marketing the destination’s unique amenities, things to do, and places to dine while visiting. The JCVB also maintains the niche-focused LouisianaOysterTrail.com and FamilyGras.com websites.

647 DOWNLOADS / 12,345 PAGEVIEWS / 2,396 USERS Visit Jefferson Parish App features a destination map, itinerary builder, calendar of events, accommodations and more!

6,812

8,600 UGC

2,567,895

7 34,826

pageviews on aRes booking engine

interactions garnering 2,562,355 impressions

impressions & 7,976 total clicks on JCVB member DTN ads

pageviews to visit Jefferson Parish websites

FACEBOOK PAGES Family Gras Louisiana Oyster Trail Visit Jefferson Parish #VisitJeffersonParish INSTAGRAM @VisitJeffersonParish #VisitJeffersonParish

27,897 FACEBOOK FOLLOWERS

2,439 TWITTER FOLLOWERS

1,880,438 total impressions 86,974 total engagements

425,832 total impressions 6,612 total engagements

1,923 INSTAGRAM FOLLOWERS

149,222 total impressions 12,423 total engagements

TWITTER @FamilyGras @JeffersonLaFun #VisitJeffersonParish YOUTUBE Views: 4,500 Impressions: 33,000 PINTEREST @VisitJeffersonParish

Top Facebook Post - Engagements 917

Top Instagram Post - Engagements 259

ANNUAL REPORT 2019

LEISURE MARKETING The JCVB’s leisure marketing efforts promote Jefferson Parish as a premier destination to the domestic and international leisure travel market. The JCVB’s objective is to increase the number of visitors traveling to Jefferson Parish through cooperative marketing, trade shows, sales missions, and familiarization trips. Visit Jefferson Parish promoted the destination at the following tradeshows and/or conferences: • Travel South Domestic

• U.S. Travel Association - IPW

• North American Journeys, Active America China

• LaCita de las Americas

Jefferson Pa

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• North American Journeys, Receptive Tour Operators

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VISIT JEFFERSON PARISH VISITORS GUIDE is an annual inspiration guide highlighting the destination, its events and the JCVB membership comprised of accommodations, attractions, restaurants and services. The guide was reinvigorated in 2019 as a lifestyle magazine with featured articles highlighting the destination's diverse attractions and dining as experienced by visiting travel writers. What fun it was to "see" the destination through the eyes of the visitor! The guide is the main response piece for potential visitors requesting

Eat Lou isia na Oyste rs!

information on Jefferson Parish. It is distributed throughout Louisiana Welcome Centers, Jefferson and Orleans parish hotels, and to attendees of conferences and events.

THE LOUISIANA OYSTER TRAIL is comprised of over two dozen Jefferson Parish oyster eateries, each boasting a 3’ tall poly resin oyster sculpture hand painted by a local artist. The trail spans the coast of Grand Isle, the banks of the Mississippi, and the shores of Lake Pontchartrain, offering travelers a tasty journey wherever they may visit in Jefferson. The dedicated website www.LouisianaOysterTrail.com provides a complete listing of participating restaurants with map, as well as artist profiles and sculpture images.

MARKETING PARTNERSHIPS Co-operative marketing endeavors with the Louisiana Office of Tourism (LOT), Louisiana Travel Association (LTA), Louisiana Tourism Coastal Coalition (LTCC) and the Louisiana Tax Free Shopping program enhanced our leisure marketing efforts. The Louisiana Tax Free Shopping program provides international shoppers a sales tax refund on purchases. Jefferson Parish international retail spending was reported at $8 million in 2019*. Partnerships within the destination strengthened brand recognition resulting in an increase in website visitation and awareness of the destination’s amenities.

STRATEGIC MARKETING PARTNERS

VISITOR SIGNAGE DISPLAYED AT THE FOLLOWING VENUES:

• • • •

Alario Center NOLA Motorsports Park NOLA Gold Rugby at the Shrine on Airline Stadium Pontchartrain Convention & Civic Center

Team

*Source: Louisiana Tax Free Shopping 2019 Report.

JEFFERSON CONVENTION & VISITORS BUREAU, INC

MARKETING TO THE MEDIA The JCVB markets Jefferson Parish to the national and international media, travel writers, bloggers, freelance journalists, social media influencers, and culinary enthusiasts. The JCVB partnership with the leading global media and public relations platform provides access to the world’s largest media database and the ability to distribute press releases, manage influencer outreach and monitor coverage of the destination worldwide. Pitches and story ideas are provided through the platform offering a peek into what makes Jefferson unique.

Familiarization (FAM) tours are available to the travel media so they may enjoy a first-hand experience, and in turn provide the destination with exposure in digital and/or print travel trades. In partnership with the Louisiana Office of Tourism (LOT), Visit Jefferson Parish hosted Canadian journalists for a Louisiana Oyster Trail dining experience, as well as hosting travel writers throughout 2019 with a variety of interests including freelance writers exploring the great outdoors in Jean Lafitte and Crown Point, writers focusing on unique city-scapes in Gretna, Westwego and Metairie, as well as hosting a mom-blogger to experience Jefferson's Mardi Gras and Family Gras.

The JCVB maintains relationships with local travel writers, bloggers and foodies enhancing the promotion of Jefferson attractions, unique venues and restaurants.

TRAVEL MEDIA-ORIENTED MEMBERSHIPS Membership in travel media oriented associations is an important factor in marketing to media of specific or niche markets. The JCVB also attends media and PR conferences annually to grow our relationships and further our understanding of media and travel industry communication. The JCVB attended the following conferences:

• •

North American Travel Journalist Association (NATJA) Media Marketplace The Public Relations Society of America (PRSA) Annual Conference

MEDIA MENTIONS IN 2019

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Writer Jyl Benson, "The Best Reasons to Visit Historic

•

Gretna": MyNewOrleans.com

• •

Travel writer, Beth D’Addono, “Where to Savor Some of New

Travel Press Site, “Cajun Cooking On Louisiana Tourism Menu“ featuring Jefferson's Louisiana Oyster Trail

•

Travel Writer, Julie Diebolt Price articles: “Dine Well Along

Orleans’ Best Shrimp and Grits”: nola.eater.com

the Oyster Trail in Jefferson Parish” featuring Restaurant

Travel writers Michael Hodgson & Therese Iknoian of Hi

Des Familles & “Airboat Adventure on the Louisiana Bayou”

Travel Tales, “Dining at Drago’s Seafood Restaurant on the

featuring Airboat Adventures, LLC.

Louisiana Oyster Trail”

LEISURE MARKETING OUTLETS LEISURE DIGITAL MARKETING America's Best Vacations Birdwatching.com FoodNetwork.com Louisianacookin.com Louisiana Culinary Trails LouisianaTravel.com National Tour Association (NTA) NOLA.com Outsidemagazine.com

Digital Ads

TourLouisiana.com TravelChannel.com TripAdvisor.com Wheretraveler.com

BILLBOARDS Louis Armstrong New Orleans International Airport Access Road Gulfport, MS. I-10 West Lafayette, LA I-10 East

BROADCAST Gray Media Fox 8-OTT and CTV, Houston, TX Market Just Imagine Commercials – Outdoor & Attractions

Billboards

Gray Media Fox 8 New Orleans Live Morning Show Taste of the Louisiana Oyster Trail Promotion WGNO - OTT Houston & Dallas, TX Market Just Imagine Commercial – Outdoor Amenities Mardi Gras & Family Gras KGLA/Telemundo WGN America WGNO, WGNO-ANTTV, WDSU, WNOL, WWL & WUPL NOTV In-Room Hotel Television Just Imagine Commercials – Attractions, Outdoors, Cuisine 106 Hotels, Jefferson & Orleans

RADIO Mardi Gras & Family Gras

Commercial Stills

I Heart Radio: WNOE, WRNO. KVDU, WYNK, KRVE WTIX-FM

JEFFERSON CONVENTION & VISITORS BUREAU, INC

LEISURE PRINT MARKETING AAA Tourbook Arthur Hardy Mardi Gras Guide

Outdoor Adventures | Louisiana Cuisine | Premier Shopping

Outdoor Adventures | Louisiana Cuisine | Premier Shopping

where New Orleans plays

Better Homes & Gardens Bird Watchers Magazine Gambit Jefferson CVB Visitors Guide Louisiana Attractions Guide

playing in New Orleans’ backyard

Louisiana Cookin’ Magazine Just a two-step from New Orleans, experience Louisiana’s unique

Louisiana Culinary Trail Guide Louisiana Fishing & Outdoor Adventure Guide Louisiana Inspiration Guide

cuisine, historic districts, nature trails, and wetland adventures.

From airboat tours to a cajun fais-do-do, visit Jefferson. It’s where THE IMAGINATION MOVERS NAVIGATING THE BAYOU

Just Imagine a day of adventure along the

Louisiana Life Magazine

bayou, or discovering the past in our historic

Louisiana Oyster Trail Guide

reveling at one of our year-round festivals,

districts, shopping unique markets, or

New Orleans Cruise Guide

W W W . V I S I TJ E F F E R S O N P A R I S H . C O M 5 0 4 . 7 3 1 . 7 0 8 3 | TO L L F R E E 1 . 8 7 7. 5 7 2 . 74 74

while savoring classic Louisiana delicacies!

Louisiana Tax Free Shopping Directory Martha Stewart Living

New Orleans comes to play.

Outdoor Adventures | Louisiana Cuisine | Premier Shopping Download our Mobile App! W W W. N E X T D O O R N O L A .CO M 504.731.7083 | TOLL FREE 1. 877. 572.7474

Parents Magazine Saints Gameday Guide Southern Lady Magazine Taste of the South Magazine Travel & Vacation Recipe Book USA Today Newspaper Insert: Go Gulf Coast Where Y’at Magazine

a place where you can be up a creek with a paddle It’s whatever floats your boat. Choose an adrenalinepumping experience or a peaceful, relaxing excursion.

Just next to New Orleans, go wild kayaking or canoeing the bayous and swamps of Jefferson Parish.

Woman’s Day Magazine W W W. N E X T D O O R N O L A . C O M 5 0 4 . 7 3 1 . 7 0 8 3 | T O L L F R E E 1 . 8 7 7. 5 7 2 . 74 74

JEFFERSON PARISH COLORING BOOK In collaboration with the New Orleans Baby Cakes Baseball Club the JCVB produced a coloring book highlighting Jefferson Parish attractions! Over 300 books were distributed at the Hospitality Game Night! Additional books were distributed among Jefferson Parish tourism welcome centers.

A digital version of the coloring book is available online at www.VisitJeffersonParish.com

JCVB MEMBER PARTNERSHIPS As a member-based organization the JCVB partners with Jefferson Parish hotels, attractions, restaurants, venues, parks and outdoor facilities, transportation, and service providers working together to promote the destination. The JCVB is a resource and advocate for its over 200 members partnering year-round through promotion and marketing initiatives, and educational and professional development.

6%

Convention Facilities, Venues & Services (26%)

6%

Dining (23%)

27%

Attractions (21%)

19%

Accommodations (17%) 21%

21%

Travel Planning & Transportation (7%) Shopping (6%)

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Membership Breakfast Meetings were held bimonthly presenting industry related topics, bureau initiatives and reporting, and the fostering of member partnerships

• • •

Director of Sales Meetings were held to facilitate the exchange of ideas and best practices with our hotel partners Networking and social events, tradeshow and sales buy-in opportunities were offered throughout the year National Travel & Tourism Week was celebrated with our industry partners May 5-11 with the national theme "Travel Matters" touting travel's significant economic impact regionally and nationally

•

Better Together, the theme of the 2019 Annual Meeting held October 30, resonated among attendees as we gathered to celebrate industry accomplishments and look ahead to emerging trends for 2020. Guest speaker Alison Best, CDME, Partner at CFO by Design, shared insights and strategies on developing destination partnerships. The 2019 Virgie Ott Tourism Award was presented to Ronnie Gauthreaux, Gretna Tourism Coordinator, for his outstanding leadership within the Jefferson Parish travel industry.

•

JCVB hosted the Louisiana Travel Association (LTA) Lunch & Learn with presentations by Greg Fisher, Founder & CEO of Trip Shock and Wynne Waltman, Account Supervisor at The Graham Group. The conference is a gathering of Association members from around the state offering the host destination an opportunity to showcase its amenities to the attendees.

•

The JCVB Team and members of the Board of Directors gathered for an annual Board Retreat assessing the Destination Strategic Plan and Sales & Marketing Plan, exchanging ideas and setting goals.

JCVB ANNUAL BOARD RETREAT

VIRGIE OTT AWARD RECIPIENT, RONNIE GAUTHREAUX, GRETNA OFFICE OF TOURISM

JEFFERSON CONVENTION & VISITORS BUREAU, INC

ADVOCATING FOR OUR INDUSTRY The JCVB is the official destination marketing organization for the parish and serves to impact Jefferson’s economy through conventions, tournaments, and leisure and business tourism. The JCVB acts as the liaison between meeting planners, tour operators, travel agents, and its member organizations to support Jefferson’s $1.75 billion hospitality industry.

The JCVB advocates on behalf of its members on issues that affect the travel industry nationally and regionally. The value of the industry is communicated continually to local and state officials and legislators. Each year the JCVB team along with industry partners and stakeholders rally alongside our peers nationally celebrating our industry during National Travel & Tourism Week. We celebrated May 5-11 with the national theme 'Travel Matters' highlighting the economic impact of the travel industry and the people who are the industry!

The Covid-19 pandemic of 2020 has devastated the travel industry world-wide. Leadership within our industry has stepped up and spoken out louder than ever to ensure that its workforce not only survives but thrives once again. The JCVB continues to advocate on behalf of the Jefferson Parish travel and hospitality industry. We are committed to keeping you informed of information relevant to economic impact, travel & marketing trends, workforce and financial offerings provided regionally and nationally. We know challenging times remain ahead and encourage our industry to partner with us as we navigate this new norm.

Why Travel Matters Laser Tag of Metairie

Lieutenant Governor Billy Nungesser & Charlene Hale

2019 NTTW Rally Day

JCVB STAFF VIOLET PETER S, CDME President & CEO

REBECCA BURAS Director of Finance

THERESA MULÉ Sales Manager

JUNE LABAT Executive Assistant to the President & CEO, & Technology Systems Manager

ANGELA MATHERNE Director of Sales

CHARLENE HALE Director of Leisure & Partner Sales

ROBIN JONES Senior Sales Manager

DANI KENNEDY Digital Marketing Manager

TERRIE BIRKEL , CDME Vice President

ANNUAL REPORT 2019

J E F F E R S O N CO N V E N T IO N & V IS IT O R S BUR EAU, IN C. Call 504.7 31.7083 | Toll Free 1.87 7.572.7474 | VisitJeffersonParish.com