Visit Derry Advertising Opportunities 2024

Advertising Opportunities 2024

Visit Derry is responsible for marketing the city and region as an attractive leisure, golf and business destination. To support long-term tourism growth for the city region, we promote partner businesses to drive visitor footfall and encourage visitors to stay longer and spend more.

Tourism is a key driver for economic growth, generating £71m visitor spend and supporting 5,406 jobs across the city region pre-covid.

Visitors from home and overseas choose our destination and enjoy a truly unique tourism experience. We actively work with our partners and over 250 tourism businesses to promote the city and region as a destination of choice and, in doing so, generate vital revenue for the local economy.

Maximise your marketing with Visit Derry

VISIT DERRY MEMBERSHIP

BECOME A MEMBER

As the city’s official tourism organisation, Visit Derry has two key roles in Destination Marketing and Visitor Servicing. As a destination, collaboration with stakeholders and partners is key to achieving our collective objectives.

VISITOR SERVICING: Free entry to the Visit Derry visitor map Literature display within the VIC and access to literature supplies Free advice and inclusion in the accommodation booking system Ticket selling service/opportunity to showcase local crafts in the VIC Exclusive member/consumer referrals Participation in site visits of local tourism products MARKETING: Discounted attendance at relevant trade/consumer shows Participation in relevant marketing initiatives and co-op campaigns Advice on marketing opportunities and access to industry intelligence Assistance with bidding, winning, and delivering conferences Networking opportunities and member engagement events Opportunity to promote your business in our monthly member e-zines CORPORATE: Access to Visit Derry members database and tourism industry contacts Use of corporate logo/endorsement by the Official Tourism Organisation Discounted sponsorship and corporate opportunities Letter of Support for Product Development/Funding Applications Access to training, advisory services, and advice on tourism legislation Lobbying on behalf of the local tourism industry Eligible to vote at AGM and participate in Visit Derry meetings/forums Opportunity to stand for election as a Board member

Visit Derry provides many services to members as a direct benefit from investing in the City's future success. Membership benefits include:

Visit Derry is a membership organisation which is a partnership between the public and private sectors. Membership is open to any tourism or hospitality business looking to support tourism within the North West region.

MEMBERSHIP FEES (2023-2024*) Membership Category

Fees (per annum)

Accommodation Attractions / Tour Guides Retail Arts Orgs / Entertainment Facilities / Sports & Leisure Restaurants Language Schools/Translation Services Licensed Premises Car Rental/Taxis/Chauffer/Transportation Companies Handling Agents/Tour Operator Travel Agents Outbound Non-Residential Conference Venues Professional Conference Organisations Associations Consultancy/Advisory Other

From £110 plus room supplement From £165 From £165 From £165 From £165 From £165 From £192.50 From £220 From £275 From £165 From £275 From £275 From £550 From £242 *subject to change From £165

DIGITAL Visit Derry's digital platforms are central to promoting the destination to visitors before and during their visit. Members can reach and engage with Visit Derry's audience through our website, email, and social media marketing.

Member Standard Web Listing All Visit Derry members receive: A website profile in the relevant category including description, up to 5 images, booking information, contact details, and opening hours.

Profile on interactive touchscreens in Visit Derry and City of Derry Airport Events promotion in the ‘What’s On’ section Promotion of special offers on the website

About visitderry.com Visitderry.com is attracting record traffic, with a growth of 176% year on year.

The website is fully optimised and mobile-responsive, giving visitors access to information in the destination, right at the moment when they need to make a decision. With an estimated 350,000 web visits, 280,000 unique visitors, and over 666,000 page views in 2022 - visitderry.com is the perfect platform to promote your business or event.

The website receives a high volume of traffic from international, national, and local audiences including United Kingdom, ROI, USA, France, Germany and Canada, Netherlands, Spain and Australia.

Search Rankings visitderry.com is featured top 3 in search engine rankings for a range of search terms including: Visiting Derry / Londonderry Attractions in Derry / Londonderry Annual Web Stats Accommodation Derry / Londonderry Reasons to visit Derry 350,000 web visits Things to Do in Derry / Londonderry 666,000 page views What's on in Derry / Londonderry Food and Drink in Derry Derry Girls Experience

Enhanced Web Listing Partners can also prioritise their listing on visitderry.com, with a premier positioned product listing within the relevant 'things to do', ‘accommodation’, or ‘what’s on’ search listings.

Enhanced listings enable partners to: Appear at the top of the search results, above standard listings Provide up to 10 images to showcase your product fully Add your YouTube videos to your listing Cost: £600+VAT per annum to increase dwell time Limited to a maximum of 6 partners per search listing category (Ref: D-EWL)

Enhanced Homepage Profile Homepage Header Banner (Ref: D-EWL) Benefit from a premium positioning on the website homepage for maximum exposure.

Cost: Apr-Sept: £150+VAT p/m

Oct-Mar: £100+VAT p/m

‘Don’t Miss’ Menu (Ref: D-HDM) Be one of 4 products profiled on the main navigation, a prominent section of the website when users are using the site navigation map to find information.

Category Advertising Opportunities (e.g. What’s On, Things To Do, Accommodation sections)

Section Header Banner (Ref: D-SHB) Your product will be profiled in a category or section carousel of 3 images (max) with up to 80 characters of supporting text prior to the consumer proceeding through to their section of choice. The header banner will also link directly to your website.

Cost: Apr-Sept: £100+VAT p/m Oct-Mar: £75+VAT p/m

Cost: Apr-Sept: £150+VAT p/m Oct-Mar: £100+VAT p/m

Category Highlights (Ref: D-SCH) Homepage Highlights Section (Ref: D-HH) Partners will be featured as a ‘Walled City Highlight' on the homepage of the website.

Limited to a maximum of 4 partners.

Cost: Apr-Sept: £100+VAT p/m Oct-Mar: £75+VAT p/m

Benefit from a premium positioning on the relevant section of the website. Participating partners will be featured as one of three or four ‘highlights’ within the relevant section.

Cost: Apr-Sept: £75+VAT p/m Oct-Mar: £50+VAT p/m

Other Digital Opportunities Blogs (Ref: D-BP) Visit Derry's blog articles feature inspirational ideas and are promoted across visitderry.com, social media, and email marketing, Members can provide content (800 words plus images) to create one dedicated blog post. Content agreed upon in advance. Please note: excludes press releases that are published at no cost to members.

Dedicated Blog Post: £150+VAT

Paid Social Media Campaigns (Ref: D-PSM) A sponsored social media video or carousel post is an effective way to promote your business, event or offer across Visit Derry Facebook and Instagram accounts. Price on request.

POA

Competitions A free-of-charge opportunity, competitions are a great way to bring awareness to your business. Competitions are promoted across all our platforms including our social channels, email marketing, and website and on occasion supported by paid activity. Get in touch if you would like to offer a competition prize.

Email Marketing (Ref: D-EMAIL) Our monthly consumer ezines provide an opportunity to communicate with an engaged audience of 10,000 subscribed locals and visitors to the city.

Our consumer ezines are used to: Profile our world-class events and attractions Profile our hotels, restaurants, and bars Encourage bookings and highlight offers ‘Feature’ and exclusive ‘Solus’ options are available. Feature: Main image plus 30 words and supporting social media post. Solus: 180 words plus hero image. Content agreed upon in advance.

Feature: £75 +VAT Solus: £150+VAT

Visit Derry is active in producing and sharing content through our social media channels. Don't forget to send us your assets so we can create content around your product and promote this on our channels.

MARKETING & LESIURE SALES Visit Derry's marketing campaigns target key segments in the domestic and out-of-state markets, promoting the city and region as an exciting short-break destination.

TRAVEL TRADE & CONSUMER PROMOTIONS Destination Showcase (Ref: M-SCASE) TBC Join Visit Derry for a networking event to showcase your business to key leisure trade, conference organisers and media representatives in Dublin.

NI/ROI Seasonal Campaigns (Ref: M-SC) Visit Derry delivers a number of seasonal campaigns (Spring, Summer, Autumn/Winter) in partnership with members to promote the city as a short break/city break destination in both the domestic and ROI markets.

POA

£300 + VAT per day

World Travel Market (Ref: M-WTM) November Join Visit Derry on their desk at Tourism Ireland's stand at World Travel Market, the largest B2B event in the global travel and tourism calendar.

Out-Of-State Campaigns (Ref: M-OOSC) Working in partnership with Tourism Ireland and air carriers targeting direct access cities .

POA

Media / Influencer/Trade Fams (Ref: M-FAM)

Throughout the year, Visit Derry facilitates a number of familiarisation trips for media, online influencers, and travel trade Opportunities to co-host and be included in itineraries through in-kind support

£300 + VAT per day

Holiday World Dublin (Consumer) January (Ref: M-CS) Visit Derry attend this popular consumer show on the Tourism Northern Ireland stand annually. There are opportunities for members to have a presence on Visit Derry's desk on each day of the show.

£200 + VAT per day

VISITOR SERVICING Visit Derry's brand state-of-the-art Visitor Information Centre in Waterloo Place is the gateway visitor information centre for the North West. Members can avail of a number of opportunities to promote their business to the 100,000 visitors through the centre each year.

Video Wall (Ref: VS-VW)

Front Window Screen (Ref: VS-FWS)

Internal 42" Screens (Ref: VS-IS)

Window Display (Ref: VS-WD)

Gain maximum exposure for your business or event with our high-impact video wall.

Members can feature a 30-second video, giving your business the ultimate coverage in the visitor center.

Due to installation costs, a minimum of 3month duration is required.

Capturing visitors and passersby, this low-cost, high-impact platform operates 24 hours a day and is ideal for promoting hospitality businesses, but can be useful to promote any message.

Each business will get a 10second rotation.

Two internal 42” screens provide a great opportunity to highlight your business to visitors who are in the centre and looking for things to see and do. Stills or videos can be used.

Each business will get a 10-second rotation operating throughout standard opening hours.

Using your own design and layout, you can use this space to advertise your business, event, or product creatively.

Our prime location makes it the perfect place to display an engaging and visually appealing window display for your brand.

Display content to be agreed in advance.

3 months £1,500+VAT 6 months: £2,500+VAT 12 months: £4,000+VAT

Cost: Apr-Sept: £100+VAT p/m Oct-Mar: £50+VAT p/m

Cost: Apr-Sept: £100+VAT p/m Oct-Mar: £50+VAT p/m

Cost: Apr-Sept: £500+VAT p/m Oct-Mar: £300+VAT p/m

VISITOR SERVICING A0 Wall Posters (Ref: VS-POS) This low-cost platform offers strategically positioned advertising frames in visible locations within the Visitor Information Centre.

12 months: £300+VAT Excludes print cost

BUSINESS SALES

Visit Derry aims to attract business events through sales activity including workshops, site visits and fam trips.

Conference Bid Support The Visit Derry team is here to help partners with bid preparation, venue finding, accommodation, and helping to create authentic and memorable programmes.

A4 Washroom Posters (Ref: VS-WASH)

12 months: £200+VAT Get added exposure for your business with this low-cost Excludes print cost

Site Inspections and Fam Trips

advertising medium. times of the year to support events.

We host regular site visits to attract conferences and events to the city.

Till Screens (Ref: VS-TILL)

Enhanced Website Profile

showcase offers, events and promotions.

Website enhancement on the conference section of visitderry.com including category banners, and highlighted modules.

Apr-Sept: £100+VAT p/m A powerful platform at the point of purchase to help you Oct-Mar: £50+VAT p/m

Desk Space (Ref: VS-DESK) Promotional desk opportunities for product and service providers are available. Members can hire a promotional desk to engage directly with visitors.

Sales Calls & Client Events £200+VAT per day

Venue Hire (Ref: VS-HIRE) The Visit Derry Visitor Information Centre is a unique venue for product launches, press, and corporate events.

POA

Visitor Map (Ref: VS-MAP) The visitor map provides everything a visitor to the area needs in one comprehensive guide. Advertise your business and enhance the profile of your product to the thousands of tourists who visit the area each year.

Full page: £1,500+VAT Half page: £950+VAT Quarter page: £700+VAT Eighth Page: £400+VAT

Where funding is available to support activity, Visit Derry will work with partners to coordinate dedicated sales calls and business tourism showcase events.

In-kind support

£300+VAT per annum

Contact the team to discuss.

AMBASSADOR CIRCLE

The Ambassador Circle is a network of professionals who work in partnership with Visit Derry to attract more conferences and events to the city.

Event Hosting Opportunities / Corporate Sponsorship Host an event for our ambassadors with an opportunity to network with these key professionals.

(Ref: B-CS)

Contact the team to discuss.

ADVERTISING PACKAGES Gold Package Promotional Literature Half-page ad in visitor map

£3,500 + VAT

Bronze Package Promotional Literature Eighth-page ad in visitor map

£1,500 + VAT

Digital Opportunities

Digital Opportunities

Enhanced web listing (12 months) 1x Consumer ezine solus (10,000 consumers) Section highlights profile (12 months)

Homepage banner (12 months) Enhanced web listing (12 months) 1x Dedicated blog post 1x Dedicated business reel on Instagram and Facebook 1x Consumer ezine solus (10,000 consumers) Section highlights profile (12 months)

Visitor Information Centre Further 10% discount on all VIC advertising opportunities 10% OFF products purchased from the VIC

Visitor Information Centre Choice between ad on AV screens (3 months) or poster (12 months) Further 10% discount on all VIC advertising opportunities 10% OFF products purchased from the VIC

Silver Package Promotional Literature Quarter-page ad in visitor map

Digital Opportunities Sector banner (12 months) Enhanced web listing (12 months) 1x Dedicated business reel on Instagram and Facebook 1x Consumer ezine solus (10,000 consumers) Section highlights profile (12 months)

Visitor Information Centre Further 10% discount on all VIC advertising opportunities 10% OFF products purchased from the VIC

£2,500 + VAT

VIC Package Visitor Information Centre

£1,000 + VAT

·1x Poster Display ·Internal Screen (6 months) 1x months Window Display (content and timing to be agreed in advance) Further 10% discount on all VIC advertising opportunities 10% OFF products purchased from the VIC

Bespoke packages are available on request. Please get in touch to discuss your requirements.

OTHER OPPORTUNITIES Visit Derry Pass Earn 10% commission The Visit Derry Pass is the destination's official sightseeing ticket, giving visitors entry to attractions and tours for one great price. Pass resellers earn a 10% commission on every sale.

Passes can be included as part of an accommodation package or sold separately as an add-on to guests.

Interested in selling The Visit Derry Pass? Please get in touch!

MARKETING OPPORTUNITIES

DIGITAL OPPORTUNITIES Enhanced Web Listing (D-EWL) Homepage Header Banner (D-HHB) 'Don't Miss' Menu Navigation (D-HDM) Homepage Highlight (D-HH) Section Header Banner (D-SHB) Category Highlight (D-SCH) Dedicated Blog Post (D-BP) Paid Social Media Campaign (D-PSM) Email Marketing (D-EMAIL) Competitions (D-COMP)

£600+VAT From £100+VAT From £100+VAT From £75+VAT From £75+VAT From £50+VAT £150+VAT POA From £75+VAT Free of Charge

12 months 1 month 1 month 1 month 1 month 1 month Per post Per campaign Per campaign Per campaign

MARKETING, LEISURE & BUSINESS SALES OPPORTUNITIES NI/ROI Seasonal Campaigns (M-SC) Out-of-State Campaigns (M-OOSC) Media/Influencer/Trade Fams (M-FAM) Destination Showcase (M-SCASE) World Travel Market (M-WTM) Leisure Consumer Shows (M-CS) Event Hosting/Corporate S'ship (B-CS)

POA POA In-Kind £300+VAT £300+VAT £200+VAT POA

Per campaign Per campaign Ongoing 1 day 1 day 1 day Per event

VISITOR SERVICING OPPORTUNITIES

Become bookable on Visit Derry.com Visit Derry has partnered with Tourism NI and TXGB to help you drive more direct bookings on our website. The platform works on a pay-as-you-go model – no bookings, no fees. A Booking Fee of 2.5% + VAT is payable to TXGB for bookings made through the platform plus 7.5% + VAT to Visit Derry.

Idead for businesses who are not currently bookable online but it also connects to your existing booking technology and leading OTA's.

Video Wall (VS-VW) Front Window Screen (VS-FWS) Internal 42" Screens (VS-IS) Window Display (VS-WD) Visitor Map (VS-MAP) Wall Posters (VS-POS) Washroom Posters (VS-WASH) Till Screens (VS-TILL) Desk Space (VS-DESK) Venue Hire (VS-HIRE)

From £1500+VAT From £50+VAT From £50+VAT From £300+VAT From £400+VAT £300+VAT £200+VAT From £50+VAT £200+VAT POA

3 months 1 month 1 month 1 month 12 months 12 months 12 months 1 month 1 day 1 day

All prices are correct as of 1st April 2023. Opportunities are limited and on a first come first served basis. Prices are VAT exclusive and do not include design or print costs.