Product profile

YALEA:

beyond time and fashion

DE RIGO’s new 100 per cent female house brand Yalea – with Cindy Crawford and Bianca Balti as ambassadors – is available to view now...

Brand ambassadors, Cindy Crawford and Bianca Balti

DE RIGO is delighted to announce the launch of its new 100 per cent female house brand with one of the most famous global supermodels, Cindy Crawford, and one of Italy’s top models, Bianca Balti, as its ambassadors: Yalea Eyewear.

Cindy Crawford models an ophthalmic style COLLECTION HIGHLIGHTS • Designed and produced with women in mind, each and every frame is uniquely named by an iconic global female icon • A truly beautiful petite collection for women with smaller faces • 100 per cent of the sunglass collection is glazeable • The range is extremely commercial with an amazing selection of shapes and styles, crafted with excellent quality • An affordable price point • Stunning in-house created point-of-sale along with Cindy Crawford digital marketing material and feminine, coral-coloured frame cases

BY WOMEN, FOR WOMEN Yalea is the De Rigo Group’s fourth and newest house brand. An important project for one of the sector’s leading eyewear companies, which has taken shape over the course of the last few months, Yalea is intended to enrich the group’s portfolio with a 100 per cent female brand – designed and produced with women in mind.

The new brand of sunglasses and prescription eyewear aims to promote contemporary women by supporting their freedom of choice, encouraging their talent and rewarding their personal beauty. Yalea represents a timeless, elegant and feminine brand that is an inspiration to all women, communicating a new vision of freedom of expression and independence from fashions.

Yalea goes beyond fashion to inspire strength and confidence – combining aesthetic and ethical values, which each and every woman can identify with. And the brand does so concretely, in the planning and design of the collection in which the shapes frame the face without concealing it and the styles take the names of truly inspirational women. Yalea is a

tribute to women of different backgrounds, cultures, ages and eras, not necessarily famous but who, in different countries and fields, have distinguished themselves owing to their life choices, commitment and achievements.

BEAUTY INSIDE AND OUT The idea behind the two women chosen to endorse the Yalea brand further echoes this ethos. Cindy Crawford and Bianca Balti: not just characters but ‘real’ people. Two internationally-renowned models differing in age and style – but both expressions of harmony between exterior and interior beauty. Two women committed to promoting a conscious, independent and attentive take on femininity, in keeping with the values that characterise Yalea.

Lastly, the coordinated image created for Yalea embodies the brand’s values in every detail. The logo expresses essentiality and elegance through the choice of a clean and sober font, with a touch of originality provided by the inversion of the letter ‘Y’. The brand’s institutional colour palette suggests a renewed sense of femininity in which the nude tones are illuminated by coral-hued notes to symbolise the strength, passion and vitality of women.

Barbara De Rigo, De Rigo chief marketing officer, comments: “Our company wholly recognises the value of women both in the workplace and in society. My mother personally contributed to the founding and development of De Rigo which, from the very onset, was also characterised by the large number of women at the company.

“This is why we wanted to enrich our portfolio with a new all-female brand. Yalea is a tribute to the success of women. We have put our know-how at the service of a collection, distinguished by its contemporary elegance, to create frames that are characterised by a style which goes beyond time and fashion,” Barbara concludes.

DISTINGUISHED LINE-UP Proudly boasting more than 40 years of savoir-faire, with the launch of Yalea the De Rigo Group enriches its portfolio with a new proprietary brand joining Police, St!ng and Lozza, in addition to the various lines licensed with prestigious fashion houses.

The past two years have been particularly intense globally. De Rigo has worked hard to innovate the business model and re-think its

Nice to see you.

Nice to see you.

Bianca Balti

Feminine yet strong: Bianca Balti

Bianca Balti

Oversized sunglasses exude independence and elegance

organisation in order to intelligently address the challenges posed by contemporary markets. With this new project, the company wanted to invest in the creation of value starting from its strengths. Not just skills, but also inspiration, resources and a profound and ever-updated knowledge of the market and trends.

BOOK YOUR VIEWING TODAY Book your appointment to view the new Yalea collection today. • Andrew Bowe: North & Central UK – 07718 645747 • Neville Hynes: Ireland & Northern Ireland –00353 877086053 • Steven Firth: Scotland & North East

England – 07851 309890

De Rigo UK’s brand new collections for its entire brand portfolio are also now available to view including: Police, Furla, Carolina Herrera, Fila, Mulberry, Lozza, Chopard and Nina Ricci. Get in touch to arrange your viewing.

Your De Rigo sales representative contacts are: • Ben Durand: UK South (West & East) – 07590 845916 Contact De Rigo UK on 01923 249491 or email info.uk@derigo.com