Developing thoughts

MAKE YOUR BRAND STAND OUT IN 2021

For this month’s Developing thoughts, we thought we would go outside the optical world and gauge the thoughts of Emma Dinmore, Director of creative agency, Trebuchet, who NEG have been working with for over 10 years. Emma and the Trebuchet team have a long, successful track record of helping companies grow their brands, so we asked her how you can make your brand stand out in 2021.

2020 was a unique and challenging year. The chaos and ever-changing safety guidelines brought big transformations to our society, forcing every person and business to 昀nd new ways to evolve and adapt.

Pandemic or not, trends in the marketing industry move quickly and things change almost every day. New technologies, techniques and algorithm updates are announced regularly, changing the way we need to address our audience. Ensuring you’re continually attracting, engaging and connecting with your audience is an essential part of your marketing campaign.

Younger audiences especially are turning away from the more traditional marketing message delivery channels of print and television. Widening your marketing strategy to incorporate social media platforms and YouTube will broaden your reach into these audiences.

Help your business’ marketing efforts succeed and overcome the unpredictable year ahead by staying on top of and in tune with the industry’s latest trends.

Predicted marketing trends for 2021 include:

User-Generated Content – Due to the rise in in昀uencer marketing, content generated by customers or users has become one of the most authentic ways to build a brand. Videos, images and reviews from past customers help generate content for you and market your products or services to prospective new customers.

Branded Content – In conjunction with user-generated content, high quality branded content is on the rise for 2021. Creating branded content isn’t just about sales, it is also about creating a unique and memorable experience for your customers.

Social Commerce – Social media has become one of the biggest and most bene昀cial platforms for online marketing, meaning your Facebook, Instagram, Twitter and LinkedIn efforts could make a huge difference for your business.

Brand Activism – Political activism and other movements have been on the rise in 2020, and brands and businesses have followed suit. Being more vocal about your values and beliefs can help attract and secure your audience.

Nostalgia Marketing – Over the last year, nostalgia marketing has become increasingly popular. In a world that has become increasingly unpredictable, nostalgic strategies can bring comfort to users. Nostalgia can be so powerful that it can make a customer want to spend more on goods and services. Combining nostalgia familiarity with innovation can help to boost interaction with your customers.

Going Live – Live videos have become one of the most popular types of content in the marketing industry. In 2019, internet users watched approximately 1.1 billion hours of live video. Creating an engaging and informative live video stream or podcast for your viewers can increase your views.

Above all put your brand at the heart of what you do. So much more than just your logo, your brand should be at the heart of everything you do, tightly aligned with your business strategy and goals. A brand which is in tune with your ambitions will propel you forward rather than holding you back.

And remember, your verbal identity is equally as important as your visual identity: a distinctive tone of voice will build customer recognition and elevate your brand. Communicate clearly, con昀dently and consistently across all platforms, reinforcing your marketing messages at every opportunity to build trust and customer loyalty.

If you’re looking for a creative marketing agency to help boost your brand in 2021, Trebuchet is ready to help. Our team has years of knowledge and experience and is always at the forefront of the industry’s latest trends to deliver success for our clients. Contact us today to learn more about our branding and marketing strategies and what they can do for your business.

+44 (0)1473 213000 hello@trebuchetcreative.co.uk trebuchetcreative.co.uk