New EDOF torics on their way

News

Icon model 5541 in 4540 tinted lenses Silhouette

Patients can choose from Radiant Rose Gold, Cosmic Blue, Mystic Ruthenium and Spheric Silver tints when selecting a new style from Silhouette’s TMA The Icon II collection. Bringing added glamour to the company’s signature minimalist design and high-tech titanium material, the tints can be paired with rounded teardrop, aviator, panto and angled butterfly-shaped designs.

Wearers can mix and match colour, lens shape and shiny or matte surface finishes to create tailor-made eyewear. Each model can be custom-fitted at the company’s in-house lens lab with lenses from Silhouette Vision Sensation. A corresponding app showcases the hundreds of lens shapes available, allowing patients to see how the lenses will look in their prescription eyewear.

Mark’ennovy

Mark’ennovy is introducing a new monthly silicone hydrogel toric contact lens design for presbyopia. Featuring the Brien Holden Vision Institute (BHVI) patented extended depth of focus (EDOF) technology, the lens is designed to bring the benefits of EDOF to patients looking for a natural transition to multifocal contact lenses.

Also in the pipeline are Mylo monthly silicone hydrogel toric contact lenses featuring BHVI’s patented EDOF technology. Mylo lenses are individually crafted EDOF soft contact lens with CE-mark approval for myopia management. They feature a high comfort throughout the day. An extensive range of parameters will be available.

Email the editor at: nicola.collinson@nationaleyecare.co.uk

@PK_NEG @national-eyecare-group

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Essilor

A national digital media campaign for Essilor’s Eyezen lens portfolio is running this month in parallel with a social media drive to reach patients living near participating practices. Alan Pitcher, Essilor commercial director, said: “Our autumn marketing drive hopes to create awareness of the single vision lenses and generate footfall for our Essilor Experts. Consumers will either be sent to the optician finder on our consumer website or receive an Eyezen ad in their Facebook social media feed where they can make an appointment directly with their local optician.”

The media campaign started on 3 October and runs for five weeks, while the social media campaign runs from 10 October for four weeks and will target consumers within a defined age range within a 7-15km radius to the practice. Participants can take advantage of Eyezen branded window graphics, a point-of-sale pack and Eyezen training. They’ll also receive a new in-practice training guide with updated brochures and crib sheets.

Campaign to promote Eyezen portfolio

Hoya

At the recent International Myopia Conference in the Netherlands, experts shared their latest findings of the clinical application of Hoya’s Miyosmart lens and its role in myopia management. Dr Andrea Lembo of Milan shared the results of a clinical application of the lens combined with 0.01 per cent atropine drops in European myopic children and adolescents. The results demonstrated that over one year, “axial elongation and myopia progression were reduced with maximum effect using the combination treatment”.

Professor Hakan Kaymak shared data of German children wearing the lenses, which reconfirmed previous clinical study results. Further findings showed that “children adapted very well to the lenses with no safety concerns even in combination with low-dose atropine”. Professor Carly Lam of the Hong Kong Polytechnic University shared data showing that the myopia control effect was stronger in children with baseline hyperopic relative peripheral refraction (RPR) than in children with baseline myopic RPR.

water content, low co-efficient of friction, and a low elastic modulus, said to improve

Toric Mylo lenses available soon

The longest myopia management spectacle lens study in the world!

MiYOSMART: the smart way to treat myopia in children.

Now available in the UK & Ireland. Access the accreditation course by scanning the QR code: