SUPPORTING OUR OWN BRANDS…

Last year we joined forces with all formats of Greene King Managed pubs to work on driving volume of both keg and our own brewed ale and saw volumes grow significantly! Check out some of what we did to drive our Own Brewed Volume (OBV); hear directly from a GM and BDM on the positive impact this has had in our pubs and what our ambition is for 2024…

Focused on our ranging recommendations across all managed formats in the second half of the year.
Launched our two new Legendary Beers in the first half of the year.
We were the first major cask brewer to invest in a market leading cask pins launch to support our pubs in delivering cask-fresh beer to customers every time, whilst at the same time minimising wastage.
We invested heavily to bring our brewery and brands to life across our managed estate which included running brand immersion sessions, training days and beer tasting sessions.