EXPANDING LEGENDS

EXPANDING LEGENDS: WE UNVEIL OUR TWO NEW CRAFT IPAS!

We have officially launched our two new craft beers, Hazy Day, and Prior Life, into the market as we grow our craft portfolio further.

HAZY DAY

Having launched in Tesco last month, Hazy Day, a fruity IPA (4.3% ABV), and Prior Life, an All Day IPA (3.4% ABV), continue to play homage to our brewing heritage and the historical myths and legends of Bury St Edmunds.

Hazy Day is a smooth, fruity hazy IPA, with orange, citrus and tropical notes. The inspiration for the name dates back to the 16th Century in Bury St Edmunds, for those who were convicted of minor crimes were sentenced to a day in the pillories. With clouded judgement & a hazy sense of morality, locals would come to heckle, goad, and even throw things at the miscreants. Hazy Day is an unlawfully delicious beer packed with tropical flavours.

PRIOR LIFE

The eternally light Prior Life is an easy drinking All Day IPA with mellow tropical notes and a citrus aroma. This beer is a tribute to the original Bury St Edmunds master brewers, the Benedictine monks, whose ghosts are said to still walk the Abbey today. Prior Life is as divinely fruity as the low strength beer the monks would drink litres of daily, as it was safer than water at the time.

The new craft beers are sold in packs of 4 x 330ml cans in Tesco stores nationwide, with Prior Life being exclusive to the supermarket chain. Hazy Day has also launched into 45 Greene Kings pubs and Prior Life will start to be seen in venues by summer, with the new beers expected to grow in both markets throughout 2024. Both beers are also available to purchase from our Online Shop.