DIGITAL MARKETING SYLLABUS

DIGITAL MARKETING SYLLABUS What you'll learn      

Digital Marketing Overview What Is Inbound & Outbound Marketin Google Layouts Google Algorithm Difference Between Digital Marketing Traditional Marketing

Search Engine Optimization (SEO)                  

Type of SEO Advance SEO On Page SEO What is Keyword Keyword Research Competitor Analysis Website Analysis SEO Tools Off Page Optimization Link Building/ Back links Creation what is PADA Submission Platforms How to write content Plagiarism tool SEO Techniques White hat seo Black hat seo Gray Hat seo

Social Media Optimization (SMO)     

Facebook LinkedIn Twitter Instagram Pinterest

Social Media Marketing (SMM) 

Fabook Ad

   

Instagram Ad Remarketing Concept Twitter Ad Linkedin Ad

Search Engine Marketing/ PPC /SEM               

Google ads Search Network Ad (Search Engine Ad) Display Network ad (Ads by google) Video Ad (You tube Ad) Universal App Download Intro to Webmaster Tool Google Analytics Local SEO Content Marketing E-mail Marketing Google Adsense Affiliate Marketing Online Reputation Management Interview preparation Freelancing Project Guide