Lesson for students-GUERILLA MARKETING

Erasmus+ Project: Motivating the learning engine to increase student's school, professional and social succes and reduce absenteeism 2019-1-RO01-KA229-063851

TOMISLAV TOT

• a skill by which we influence the opinion and activity of people.

• connects the buyer with the seller.

• Shoe shop, 1900.

What is ‘’Guerilla marketing’’

• type of marketing that uses cheap and unusual methods to gain customer attention.

• Instead of a lot of money, guerilla marketing requires time, creativity and energy.

• Guerilla marketing includes three main elements: surprise, outspread, and low cost.

• Main task is to catch the customer's attention.

surprise outspread low cost

Types of guerilla marketing 1.

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Viral advertising Ambient advertising Presence advertising Wild posting Giveaway Hidden advertising Alternative advertising Experimential advertising

1. Viral advertising • person-to-person campaigns.

• it is not expensive and has unstoppable potential.

2. Ambient advertising • enables recognition of a product or brand indirectly.

3. Presence advertising • very similar to ambient .

• the goal is to turn the company name into a brand - a well-known product to everyone.

4. Wild posting • one of the oldest guerilla methods.

• it uses cheap posters that are pasted in different places.

5. Giveaway • free samples • the method was developed in Japan, on the example of free lighters and pencils with commercials on them.

6. Hidden advertising • the most tricky way.

• a ‘buzz’ is created around something without the knowledge that it is advertising at the same time.

7. Alternative advertising • it seems to have nothing to do with the company itself • if a model advertising the product gets a bad reputation, it is bad for the company.

8. Experimential advertising • the goal is to create the experience, and gain customer’s trust.

EXAMPLES

Erasmus+ Project: Motivating the learning engine to increase student's school, professional and social succes and reduce absenteeism 2019-1-RO01-KA229-063851 Project financed by the European Union

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