Local Content Design Project's Portfolio

Laluna

Tre n d fo re c a s t I n s p i ra t i o n M o o d b o a rd C o l o r Pl an

Content

S h a p e an d St y l e C u s to m e r S e g m e n t a t i o n C u s to m e r Pro fi l e

M a t e ri a l s D e t a i l s an d E m b e l l i s h m e n t St i l a s i B a t i k S e am l e s s P a t t e rn Fi g u re an d Te c h n i c a l D raw i ng C am p a i g n S h o o t

Trend Foreca n

Inspiration

TRENDFORECAST Spring Summer 2023 Soul Space

S o u l S p a c e b e r a r t i m e n e mu k a n j at i d i r i , ke t e n a n g a n b at i n , ke b a h a g i a a n d a l a m d i r i , s e r t a m e m b a n g u n h u bu n g a n at a u r e l a s i .

S o u l S p a c e j u g a d ap at b e r a r t i m e n ge t a h u i at a u m e n e mu k a n ke s e i m b a n g a n d a l a m h i d u p, ke nya m a n a n ya n g d i b e r i k a n s e r t a nostalgia akan masa lampau.

Tr e n d fo r e c a s t S o u l S p a c e m e m i l i k i fo k u s p a d a : 1 . b a h a n ya n g t i p i s , d a n j u g a l aye r i n g 2 . m e n g g u n a k a n m at e r i a l ya n g e c o - f r i e n d ly 3 . m e n c a r i t a h u s e g m e n t m a rke t b a r u , d e n g a n k at e go r i l a i n 4 . m e m b aw a p a r a c u s t o m e r u n t u k b e r n o s t a l g i a , d a n j u g a m e n ge n a k a n p a k a i a n ya n g s a n t a i

I N S PI R A T I O N p a d h an g w u l an M e r u p a k a n l a g u d a e r a h ya n g b e r a s a l d a r i Jaw a Te n g a h , d a n b i a s a nya d i nya ny i k a n o l e h a n a k - a n a k d i s a a t s e d a n g b e r m a i n .

A t a u b i s a j u g a d i nya ny i k a n o l e h o r a n g t u a p a d a w a k t u i t u d i s a a t s o r e h a r i , u n t u k m e n g i n g a t k a n a n a k nya b a h w a h a r i s u d a h petang

Li ri k L ag u :

Yo p r a k a n c a d o l a n a n i n g n j a b a Pa d h a n g w u a n p a d h a n g e k aya r i n a Re m bu l a n e e s i n g aw e - aw e Ngelingake aja padha tur u sore

M dboard n

Color Plan

moodboard moodboard moodboard moodboard moodboard moodboard moodboard moodboard moodboard moodboard

moodboard moodboard moodboard moodboard moodboard moodboard moodboard moodboard

o COL R

plan

p.s

M e n g g u n a k a n w a r n a ya n g c e r a h n a m u n t e r k e s a n soft (pastel) agar cocok dengan tema Soul Space ya n g d i g a bu n g j u g a d e n g a n E a r t h To n e , ser ta war na ungu gelap sebagai warna basic/penetral

H ex # 2 E 3 E 73

H ex # 20 1 1 27

H ex # 937 1 6 0

H ex # D 4 E B D E

H ex # E 0 A AC E

H ex # F 4 E 6 D 1

Shape n

Style

Basic minimalist feminine Shape n Style

Vika G. SS/2016

Holy Fulton SS/2015

Delpozo SS/2015

Delpozo Fall 2014

Paskal SS/2014

Ulyana ss/2013

D i a m b i l d a r i key w o r d s ‘ n o s t a l g i a ’ ke e r a t a h u n 1 9 6 0 , d i m a n a t r e n d p a d a s a at i t u m e n g g u n a k a n w a r n a ya n g t e r a n g, w a i s t l i n e b e r a d a d i b aw a h ( t i d a k t e p at p a d a p i n g g a n g ) , m e l e b a r p a d a b a a g i a n b aw a h , d a n m e m i l i k i s h ap e l o o s e - f i t t i n g

Wa r n a ya n g d i g u n a k a n t e r d ap a at ko m b i n a s i w a r n a ya n g b e r u p a a k s e n t u a s i , ( d e s i g n p a k a i a n l e b i h u n g g u l d a r i k a i n , m e n g g u n a k a n k a i n ya n g s e d e r h a n a ) d e n g a n e x t r a f e m i n i n e d i k a r e n a k a n p e r w u j u d a n ya n g m e nu n j u k k a n ke b a h a g i a a n ya n g mu n c u l d a r i h a l s e d e r h a n a .

B e n t u k p a k a i a n ya n g d i ke n a k a n s e p e r t i l aye r i n g ya n g d i a m b i l d a r i p e r u b a h a n b e n t u k p a d a bu l a n ya n g s e m a k i n l a m a s e m a k i n s e m p u r n a

Material n

Details

Embeishment

Co on Rayon

Co on Primisima

Crepe Bubble

Crepe

materials materials materials materials materials materials materials materials

materials materials materials materials materials materials materials materials

Chiffon Hicone

Co on Poplin

DETAILS

Flare Sleeve

Cording

Cartridge

Puff Sleeve

EMBELLISHMENT

Cu omer Profile n

Segmentation

C U STO M E R SeGMENNTATION G e n d e r : Wo m a n Jo b : Pe l a j a r, i n fl u e n c e r, t r ave l e r, s t y l i s t , m o d e l Monthly Income : Rp7.000.000,00 - Rp9.000.000,00 A ge : 1 9 - 2 5 y. o

L i f e s t y l e : S i m p l e , f e m i n i n e , m i n i m a l i s t , h a p py p e r s o n , yo u n g a n d yo u t h f u l P u r c h a s i n g M o t i ve : Fo r c a s u a l w e a r Purchasing Amount : Once or twice in a month A t t i t u d e : C o n f i d e n t , p o s i t ive v i b e s S h o p p i n g M o d e : P hy s i c a l s t o r e a n d o n l i n e s h o p p i n g I n t e r e s t a n d H o b b i e s : L i k e s t r ave l l i n g, h a n g o u t , l i k e s t o d o i n g i n d o o r a c t iv i t y, and also shopping

Country : Indonesia Climate and Season : Spring Summer C i t y : Ja k a r t a , S u r a b aya , M a k a s s a r L a n g u a ge : I n d o n e s i a

CUSTOMER PROFILE A ge : 2 0 y. o

J o c e l y n A ng ra i n i

L o c a t i o n : Ja k a r t a , I n d o n e s i a S t a t u s : Ta k e n Pe r s o n a l i t y : e a s y g o i n g, c h e e r f u l , c o n f i d e n t , s t y l i s h H o b by : s i n g i n g, t r ave l i n g Wo r k : s t u d e n t , s i n g e r, i n fl u e n c e r Income : Rp6.500.000,00 Fa s h i o n S t y l e : l o o s e s h a p e , f e m i n i n e , s l e eve l e s s S h o p p i n g H a b b i t s : bu y s o m e t h i n g t h a t i n t e r e s t yo u

A ge : 2 3 y. o L o c a t i o n : Ta n g e r a n g, I n d o n e s i a Status : Single Pe r s o n a l i t y : h a r d w o r k e r, f u n ny, c a r i n g, w i s e H o b by : r e a d i n g n ove l , p l ay i n g p i a n o Wo r k : f a s h i o n s t y l i s t , m o d e l Income : Rp8.000.000,00 Fa s h i o n S t y l e : m i n i m a l i s t , fl ow y, f e m i n i n e S h o p p i n g H a b b i t s : bu y i t w h e n yo u h ave m o n e y

Fany N o v i a

Stilasi n

Surface Design

Motif Batik

ST I L A S I

Pinggiran Batik Isen - Isen

ST I L A S I

DREAMY MOON

S u r f a c e D e s i g n ‘ D r e a my M o o n’ m e r u p a k a n b a t i k ya n g t e r i n s p i r a s i d a r i l a g u Pa d h a n g Wu l a n d i m a n a p a d a l a g u t e r s e bu t , ‘ B u l a n’ m e n j a d i s a l a h s a t u fo k u s u t a m a , ya n g k e m u d i a n d i s t i l a s i m e n j a d i b e n t u k b a r u

5 Figur Design n

Technical Drawing

s figure and technical drawing figure and technical drawing figure and technical drawing

front

V.C

By Vinsensia Cynthia

back

figure and technical drawing figure and technical drawing figure and technical drawing

front back

figure and technical drawing figure and technical drawing figure and technical drawing

front back

figure and technical drawing figure and technical drawing figure and technical drawing

front back

figure and technical drawing figure and technical drawing figure and technical drawing

front back

Campaign Sh t