Vinolok DSN mag v.04

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Editorial Vinolok Premium What's Up Sandeman story Silent Pool Crystal Valley Design Options

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Vinolok closure helps to keep the character of the wine in the bottle and to ensure that each bottle of this premium wine tastes identically. jose p buján fe rnán dez

The winery’s oenologist at Freixeneda, Spain

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Editorial There’s no denying that we live in a fast-moving world, and so it comes as no surprise that the brands are seeking to innovate with increasing speed, trying to keep up with the ever-changing demands and preferences of their customers. They want to remain competitive and to do that, their products need to stand out. However, standing out becomes more challenging than ever before as current innovative technologies allow design to be much more creative than ever before.

However, every designer ought to keep in mind that the packaging should always look to add simplicity, authenticity and meaning. Trends may come and go, but they’re most impactful when communicating the values of a brand and helping to create a human connection. Personalisation is one of the most notable trends these days as every brand is unique, has its particularities, and wishes to reflect them in their packaging. It is therefore our goal to help perfect the whole design in such a way that it reflects the singularity of the brand. The Design Options of our closure are as wide and rich as the imagination of anyone who uses it.

Speaking of imagination – we’re thrilled to introduce Vinolok Premium, a new collection which represents heritage, provenance and authenticity, just as the brands and spirits the closure will appeal to. This unique closure allows combining various materials with the singular properties of the Vinolok closure.

Inspiration is the word we feel closely linked to.

It is part of our mission to inspire people around us, and in this magazine we reveal several new packaging concepts to show how flexible the design of the glass closure is and how it can react to specific demands of every individual project.

We hope you’ll find your inspiration on the following pages. I wish you an enjoyable reading.

aleš urbánek

Managing Director of Preciosa GS, a.s.

A brand for a company is like a reputation for a person.

You earn reputation by trying to do hard things well. j e ff b ezos, amazon

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➤ Vinolok Premium

page 04 ➤ The Sandeman Story

page 08 ➤ Crystal Valley

page 14 ➤ Design Options

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Introducing Vinolok Premium

NEW PRODUCT

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We’re thrilled to introduce a new addition to the collection of Design Options: Vinolok Premium. Following the market trend of consumers who aren’t necessarily looking for excess, but rather for simple luxury, we want to help the premium brands to achieve a harmonized, high-quality image. The premium quality of the product is associated with the appearance of the package and Vinolok Premium completes the luxurious look of any bottle.

The new collection and its creation is the result of the latest glass industry innovations, our glass-making tradition and know-how, and the market demand.

Vinolok Premium is closely linked with the heritage, provenance and authenticity reflecting our history.

We gave the world Bohemian Crystal and today our R&D laboratories are constantly developing innovative new products. Every year we push beyond the limits of what is possible with glass and crystal.

Glass can be moulded into virtually any shape for a unique profile, to reinforce a brand image or build shelf distinction. We all know that every individual is unique, so why should mass brands ignore that and treat us all the same? Thanks to customisation of packaging and labels customers feel that the producer is doing something special for them; that they are holding something exclusive and tailormade. This unique closure allows combining various materials with the singular properties of the Vinolok closure. Glass closure is the natural choice for premium packaging.

To give everyone some inspiration, we came up with six basic concepts which show how the closure can be modified and what the options are. vi nolok .com/pr e m i u m

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W H AT ' S U P

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Vinolok is proud to help the brand owners who are seeking to innovate with increasing speed and trying to keep up with the ever-changing demands of their customers.

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Bénazet Vodka from Germany reflects the spirit of the decadent era of Jacques and Édouard Bénazet who transformed Baden-Baden into the classy and cosmopolitan summer capital of Europe.

The Cambridge Distillery

CollaGin from UK is the world’s first gin distilled with pure collagen. The recipe has stayed true to the principles of classic gin and features 11 botanicals, pink grapefruit and orris.

Maison du Sud – JeanJean from France ­ (AdVini Group) has chosen the designer bottle called Serac, the winning project of the Verallia Design Awards 2016 by Leslie Dabin, for its wine GEM.

Weingut Schauer, Austria Morillon is a Styrian name for Chardonnay. Weingut Schauer’s Morillon is grown at Hochegg and is regularly awarded national and international medals.

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Vinolok turned out to be the best closure for us as our gin sealed with the glass closure tastes the same be it 2 weeks or 2 years old. Also, we don’t have to worry that it will taint the gins as cork.

William Lowe, master distiller at The Cambridge Distillery, UK

W H AT ' S U P

New metal coatings | The latest additions to the Metallic collection are the light chrome and AB (aurora borealis) coatings. You can choose whether you want to go for a sophisticated and slightly mysterious or shimmering and rather ethereal finish.

What’s up La General de Vinos from Spain released this fun packaging for Mimbo Wines just in time for the summer. It was awarded with the gold medal at the European Design Awards this year.

Geometrics Drinks from South Africa produce botanically-spirited drinks which reflect the Cape’s unique chrono-geographic situation. The name is derived from the duality of structure and Nature. Geometry and science on the one hand and the Geometric Tortoise on the other. Both Geometric Gin and Symmetry Botanical Tonics are bottled with the Vinolok Woody closure.

3D labels are an effective way to enhance simple Vinolok closure and achieve strong branding. They are covered with polyurethane resin and offer almost endless possibilities of customisation from printing texts and logos to type designation or pictograms. The labels resist fading and mechanical damage thanks to UV filter and can be produced in various shapes and sizes.

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S U C C E S S S TO RY

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Reinvention of the classic Sandeman aims to reinforce its category leadership position using a disruptive marketing approach with the launch of bespoke, clear embossed glass bottles to present its range of award winning Aged Tawny Ports. Dressed with a detailed label featuring the mysterious Sandeman cloaked figure and a wax seal referencing the multiple awards attributed to these Aged Tawnies Ports, the unique bottle clearly displays the different hues of age from deep tawny reds to glinting gold amber. The packaging was developed by the packaging specialists Stranger & Stranger.

Following comprehensive research by parent company Sogrape, the new look for the 10, 20, 30 and 40 Year Old Sandeman Tawny Ports takes a completely new approach to Port packaging, taking cues from vibrant and innovative luxury drinks categories.

Bottles for the 20, 30 and 40 Year Old Tawny Ports feature the Vinolok glass bottle closure system which is visually stunning and enhances communication of its premium quality and category leadership.

design e r profile: Stranger & Stranger

is a packaging design and branding company specialising in alcoholic drinks.

Since 1994 they’ve been creating successful products and brands that people just need to own. More at str ange r an dstr ange r .com

The intense essence of England

F E AT U R E D P R O D U C T

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Drawn by a common passion for craft distilling, a group of friends came together to create a new kind of distillery, producing handcrafted, artisan spirits with uncompromising quality. In an extraordinary location on the Duke of Northumberland’s Albury Estate, a group of dilapidated farm buildings on the banks of the legendary Silent Pool has been transformed to become the home of the Silent Pool Distillers.

As the principle ingredient in gin is juniper berries, which once grew abundantly in the Surrey Hills, it made perfect sense to be based there. With a vision of creating handcrafted, premium spirits, the distillery was located on the bank of the spring-fed Silent Pool. The crystal-clear water, which springs from a deep, natural aquifer, is the inspiration for their flagship Silent Pool Gin. Each of the 24 unique botanicals is carefully selected and, where possible, locally sourced. The pulse of this outstanding landscape beats right through the heart of the distillery and the spirits that are produced there.

The multi-award winning Silent Pool Gin is produced in small batches using a custom made still which is heated by steam from a reclaimed English boiler that’s fired on local hardwood. It is all very labour intensive, but well worth the effort to create a delicate, complex and internationally acclaimed gin that is rolling out across the globe.

The design of the bottle combines a physical representation of the complex flavour combinations needed to create a one-of-a-kind gin with the mythology of Silent Pool. The striking aqua-green waters of the pool are embodied in the glass and stopper colour and the copper decoration is inspired by the copper of the beloved Holstein still used to distill the handcrafted gin. The intricate copper illustrations entwine elements of the legend of a doomed maiden pursued into the pool by Prince John, and all 24 of the botanicals used to create Silent Pool Gin’s refined profile. si le ntpooldisti lle rs.com

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PRODUCT BENEFITS

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Why Vinolok Vinolok for winemakers –– No impact on aroma or flavour Don’t let cork ruin the aroma and taste of your wine.

Glass has been proven to be the best material for storing wine over the centuries.

Slower further development of wine inside the bottle Wines sealed with the Vinolok closure develop more slowly thanks to low OTR. So even big red wines keep their youthful freshness and fruitiness.

Maintain stability after bottling Use Vinolok to deliver stable environment in the bottle and to eliminate the difference in aroma and taste in each bottle thanks to total stability of the Vinolok closure.

Vinolok for spirits producers –– Amazing customisation and design options Show the individuality of your brand with custom colours, inserted jewellery stones or metal objects. Have the closure top cut into a diamond shape or made from wood.

Open and close the bottle over and over again We all know that cork closures break. It’s in their nature.

But with Vinolok, you can open and close the bottle as many times as you need, even after many years.

Keep the taste and aroma intact Beverages closed with Vinolok do not suffer from drawbacks which occur with the cork closures. The taste, aroma and colour remain the same and uninfluenced by cork.

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ASK THE EXPERTS

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Ask the experts We tested various closure types and only Vinolok enabled us to complete the bottle packaging as we anticipated. The design of the closure corresponds with the premium look of our wine bottles.

Vinolok turned out to be the best closure for us as our gin sealed with the glass closure tastes the same be it 2 weeks or 2 years old. Also, we don’t have to worry that it will taint the gins as cork.

Gérard Bertrand, owner of Gérard Bertrand, France

William Lowe, master distiller at The Cambridge Distillery, UK

I often had bad experience with natural cork – not always cork taint, but quality of wines with natural cork was not good and consistent. With glass closure I have managed to avoid this.

Istvan Szepsy Jr., owner of Szent Tamás, Hungary

We have bottled five different wines of 2003 vintage with different types of closures and have organized a comparative tasting. And customers preferred Vinolok closure! Nowadays, we use Vinolok for all our wines.

I love the tradition and it is very important to us as a five-generation family winery. However, when tradition lets you down as it has with cork, then it is time to look for better closures.

Rowald Hepp, managing director of Schloss Vollrads, Germany

Stephen Henschke, owner of the Henschke Winery, Australia | 13

THE BASICS

Find out why producers of spirits, water and wine from all around the world use the Vinolok glass closure.

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What kind of drinks is Vinolok designed for?

Vinolok is suitable for still wines, spirits, still water, oils and vinegar.

Does the closure offer more than one size?

The Vinolok glass closure comes in a wide range of sizes.

You can choose from sizes fitting bottlenecks 17.5, 18.2, 18.5, 20.0, 21.5 and 23.0 mm.

Does Vinolok fit into all bottles?

Vinolok is compatible with most common bottles. Vinolok provides a list of all recommended bottles, visit w w w.vinolokbottles.com .

What OTR values does the Vinolok glass closure reach?

The OTR values are around 0.0026 ml O2/day. The data are taken from the AWRI research; the complete report is available at

The basics

w w w.vinolok.com .

Are Vinolok closures officially tested?

Vinolok closures are tested in accordance with food safety regulations; apart from that, they are also tested in oenological institutions such as the Geisenheim in Germany or the AWRI in Australia. All test results are available at w w w.vinolok.com .

Is Vinolok suitable for bottling red wines and vintage wines?

Yes. A number of our customers use Vinolok for bottling red wines.

The oldest great wines aging under Vinolok date to the years 2003 and 2005 (Schloss Vollrads, Umathum, Henschke, J.B.Becker and others).

Is there a way to decrease the level of oxygen in a bottle?

There are two ways how to decrease the level of oxygen in a bottle: first, by regulating the headspace in the bottle; and second, by using an inert gas.

Is it possible to use glass closures in an automatic bottling line?

There are many ways how to use Vinolok when bottling: from the simplest hand capping to the semi-automated bottling machines to high-speed, fully automatic bottling lines.

Is it safe to use the Vinolok closure?

Vinolok is subject to strict output inspection, testing its resilience, safety and flawless functionality. Using the right technology ensures that there is no risk of the glass chipping or breaking during bottling, storage or transportation. Tests conducted by VLB Berlin certify Vinolok’s endurance.

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The Crystal Crown for your bottle

The splendour of Crystal Valley

PRODUCT ORIGIN

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Vinolok and its parent company Preciosa created a special product to celebrate the pristine region where the world-famous Bohemian Crystal was born over 300-years ago.

About 15,000 years ago the glaciers covering the

The Crystal Valley is located in the heart of Europe,

mountains of northern Bohemia started to thaw.

The thawing water seeped through geologically favourable places into the ground and started to collect in the depths of the Earth, where its purity has been preserved to this day. In the same place lies a region called the Crystal Valley, the land of stories.

It is the only place on Earth where over 460 years of glassmaking tradition, unique natural resources, and love for glass, come together. And it is also home of Preciosa, the parent company of Vinolok.

The special limited edition of Crystal Valley Water celebrates both the region’s natural wealth and also the local craftsmanship and glassmaking talent. The secrets of Master Glassmakers are passed from one generation to the next and despite the implementation of new technologies in glass production, some traditional processes cannot be replaced with anything else. A perfect glass product will always require a glassmaker’s trained eye and touch of the hand.

More than 300 years ago, the Crystal Valley gave birth to Bohemian Crystal. Soon after came the first cut and polished stone in the world, the first majestic chandelier, and the tiniest of treasures, the glass seed bead. It was also here that man first created magical, sparkling, ever-enduring crystal jewellery.

in the northern regions of the Czech Republic. The first glass kiln was fired up in 1548 in the midst of the natural splendour of the Jizera and Lusatian Mountains. Since then, the uninterrupted tradition of fine glass craftsmanship led to the creation of many companies, including Preciosa, which became one of the most important glass companies in the world. It wouldn’t be possible without the unique natural environment and inheritance of the Crystal Valley and local craftsman.

Day in and day out, each little piece of brilliant glass comes to life thanks to the talents of Preciosa glassmakers, and the imagination of its designers.

All this has led to the development of the Crystal Valley Water which comes from a local source and embodies the history of the region and also modern approach to glassmaking. preciosa.com

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NEW WEBSITE

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Online catalogue of Vinolok bottles Now, you can find Vinolok compatible bottles online! The world has just become simpler with our new online catalogue of bottles suitable for the Vinolok glass closure. Find your perfect bottle, search by various categories such as volume, colour, weight, etc. All major bottle producers offer a wide range of products that are compatible with Vinolok and it takes just one click to discover them. We think that they are elegant, creative and unique just like any Vinolok closure. vi nolokbottle s.com

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To b b o

by Estal Packaging Volume: 500 & 750 ml Colour: Clear

Ca l i sto

by Steklarna Hrastnik Volume: 700 & 750 ml Colour: Clear

Miami

by Verallia Volume: 1500 ml Colour: Clear

Qbic

by Saverglass Volume: 1000, 750, 700 & 500 ml Colour: Clear

Morandi

by Vetreria Etrusca Volume: 500 ml Colour: Clear

Ariana

by Sitall Volume: 1000, 750 & 700 ml Colour: Clear

Oa x ac a

by Pavisa Volume: 750 ml Colour: Clear

Soft

by Estal Packaging Volume: 750 & 700 ml Colour: Clear

B o r d e au x E X

by Vetropack Volume: 750 ml Colour: Clear

DESIGN OPTIONS

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Unique.

Exclusive.

Inspiring. vinolok design options

Vinolok comes in three basic colours: clear, rosé, and black. Clear and black options come in all sizes as a low-top and a high-top, rosé option is available in sizes 18.2 and 18.5 as a low-top only. The basic set can be customised in almost endless variations.

We call it the Vinolok Design Options.

And last, but definitely not least, Vinolok Premium is closely linked with the heritage, provenance and authenticity. This unique collection allows combining various materials with the singular properties of the Vinolok closure to add a touch of luxury to premium products.

Vinolok Colours collection plays with the colour of the closure. You can cover the clear or the black Vinolok with transparent or opaque colours. The sealing ring can also be tinted any colour. You can match the colour of the top or of the sealing ring with any Pantone colour.

Branding The basic set can also be enhanced using various printing techniques. You can choose up to four colours from the RAL or Pantone colour charts for offset printing. Or use as many colours as you like with 3D labels. Printing logo, symbol or text on the Vinolok closure creates a new opportunity to add further value to your products. Personalisation is one of the most notable trends these days as every brand is unique, has its particularities, and wishes to reflect them in their packaging.

The Metallic set of Vinolok Design Options lets you combine the glass closure with metals. The closure can be coated with a high-gloss silver or gold metal or coloured with a metallic effect ink. Very popular is the use of metal ornaments or labels which are placed on top of the Vinolok closure.

With Vinolok Sparkle you can add various jewellery stones on any closure, from little gems to large size stones of all colours and shapes. You can also refine the Vinolok glass closure with a Rhinestone Cut – have the top of the closure cut into a shape that resembles a precious stone.

Packaging inspiration ➤

On the following pages you’ll find our packaging concepts for spirits, wines, water and olive oil that use various Vinolok Design Options to give you inspiration on how to enhance your own product packaging.

Vinolok Woody collection is a symbiosis of two amazing materials – wood and glass – and we are proud to say that no other closure offers this combination of materials. The wooden top comes in several colours and can be enhanced with embossing or hot foil stamping.

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Bottle: Senso by Estal, 750 ml Vinolok: clear, 21.5 transparent coating and metal ornament

Bottle: Malice by Verallia, 750 ml Vinolok: lowtop, 18.5, coloured rings and gold colour printing

Bottle: Soft by Estal, 750 ml Vinolok: clear, 18.5, rhinestone cut

Bottle: Cooleo No7

by MyCooleo.com, 750 ml Vinolok: clear, 18.5 high top, coloured sealing ring and white colour printing Cooleo are elegant and high quality double layer bottles, skilfully handcrafted from ultra-light, temperature resistant and easy to clean, borosilicate glass. Each bottle is bespoke designed according to the winery’s specification.

It is reusable and can be made from clear or coloured glass. It’s unique and highly effective layer of insulation keeps wine deliciously chilled for longer. Express your brand with the unique and bespoke Cooleo design and add the Vinoseal glass closure to make the complete packaging extraordinary.

Bottle: Morandi Alta

by Vetreria Etrusca, 500 ml Vinolok: ceramic, 18.5, natural

Bottle: Qbic by Saverglass, 500 ml Vinolok: clear, 21.5 high-top, metal coating and metal sticker

Bottle: Oaxaca by Pavisa, 750 ml Vinolok: woody, 18.5, embossing

Say goodbye to a corkscrew With Vinolok, it takes just a click to open a bottle.

Another click, and the bottle is sealed back and completely leakproof again. Easy to open and easy to close. Say goodbye to a corkscrew. For more information visit www.vinolok.c0m