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By scanning this QR code, you will be forwarded to the Vinolok website where you can find all information about the glass closure and design options.

design magazine by vinolok Foreword New kid on the block Selection Inspirations Individuality Design options Possibilities

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fo􀍋e wo􀍋d We talked to Jan Štiller, the ceo of Vinolok about the trends that shape the packaging business...

Creativity is intelligence having fun.

Albert Einstein

B

rand owners are seeking to innovate

producer, as they introduced a unique

with increasing speed, trying to keep

numbered design for each individual

up with the ever-changing demands

bottle. Another one riding on this wave

and preferences of their customers.

is a world-famous sauce producer who

They want to make it on the market and

offered their Facebook fans a chance to

remain competitive; to do that, their

win one of a hundred personalised bottles

products need to stand out. They are

for Father’s Day. And there are many

under pressure, which can be seen from

other examples. This personalisation is

the frenetic progress in packaging design

in contrast to the large-scale nature of

as well. Current innovative technologies

mass production and is a strategy that

allow packaging design to be much more

benefits both producers and customers.

creative than ever before.

We all know that every individual is

unique, so why should mass brands ignore

The most notable trend (which,

needless to say, we are keeping a close eye

that and treat us all the same? Thanks to

on) is currently personalised packaging.

personalisation of packaging and labels

Given that digital printing for bottles and

customers feel that the producer is doing

labels is becoming more affordable and

something special for them; that they

in turn more common, there has been an

are holding something exclusive and

increase in the demand of small-volume

tailor-made. They therefore also develop a

special editions; and personalisation is now

stronger bond with the brand.

often used as a means of differentiating

the brand and attracting new customers.

happy we introduced Vinolok Design

One example of this trend is the campaign

Options programme in 2014 and it has

by one of the world’s leading soft drinks

been a tremendous success. It allows you to

producers, as they replaced their standard

customise our world-wide known unique

logo on their packaging with the option to

glass closure for any brand and purpose.

print your own name or any other word.

You can now be as creative with the closure

This project was just the start; this trend is

as you are with the bottle and the label.

becoming more popular and widespread

There are so many unique and exciting

by the minute. Many brands are now

possibilities that we decided to present

bringing out special edition packaging that

them to you in the form of a magazine

is customised for each and every client.

instead of a standard catalogue. We hope it

inspires you.

Another example is the campaign

launched by a well-known vodka

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That is why I am tremendously

Enjoy!

The new kid on the block. Wood closures are the latest addition to Vinolok

Design Options. This collection combines two amazing materials—wood and glass—so the closure becomes truly unique.

since

introducing vinolok with wooden top

the dawn of

Latin America, Asia, and Africa. How

time and from the remotest ages artists

about wooden glass frames or watches

used wood as a decoration material. North

made from various kinds of wood? We also

American Indians carved their wooden

see a trend in the packaging industry where

fish-hooks or their pipe stems just as the

more and more brands create organic or

Polynesians worked patterns on their

even bio versions of their products. For

paddles. Wood decoration combines

these customers we created the newest

a natural look and quality with user

addition to our range of Vinolok Design

friendliness. We have recently seen many

Options—glass closures with wooden tops.

producers who used to manufacture their

We call it the Woody Collection. For more

products from metal or plastic switch to

information, go to pages 18, 30 and 40.

wood. Wood has become something of

Or just call your local Vinolok distributor

a trend with producers in the United States,

to get samples.

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SEL– 􀂫TI– ON

Since its launch, the Vinolok Design Options programme changed the way customers personalise their closures by opening new opportunities for unique packaging. On the following pages we present hand-picked examples that showcase how packaging personalization can help wine, spirit and oil producers to stand out.

j.dupont 01

Tip. The Rhinestone cut used in this concept makes the glass closure look like a piece of jewellery. Currently, we offer only one type of cutting but it is also possible to create a tailor-made cut so the closure becomes truly unique.

The Boinaud Family is one of the oldest wine-growing and distilling families of Cognac. 24 generations of expertise and of “savoir-faire” ensure total mastering and respect of the Cognac Appellation requirements from the vineyard to the glass. This “savoir-faire” is the reason why this cognac is so unique.

Sparkle Collection

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russian village 02

Tip. The standard colour of the Vinolok sealing ring is transparent. But it can be tinted any Pantone or RAL tone, except fluorescent. The colour of the ring can match another colour on the packaging or on the label.

The Sibalco company started using the Vinolok closure at the beginning of 2013.

It took a very long time to select the right closure for their extra-premium brand.

Once they tried Vinolok they immediately understood that this is just what the company had been looking for. Vinolok as an innovative closure is the perfect solution!

Colours Collection

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Sparkle Collection

kolkhida The Kvarelskiy Pogreb company manufactures a unique Georgian cognac called Kolkhida and exports it to Russia as well as other countries. The cognac is made from Mtsvane, Chinuri and Tsolikuri grape varieties, by the classic Champagne method of distillation and subsequent aging in oak barrels.

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Tip. There are thousands of different jewellery stones that can be inserted on top of Vinolok. They come in various colours and many shapes. Please contact the Vinolok sales team to get a sampler of the stones.

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triple seven 04

Tip. The Vinolok closure in this packaging is coated with a fine layer of real metal, giving it a true feeling of high-gloss silver. This technique can be applied to both clear and black Vinolok, as the metal is completely opaque.

The distillery with its own artesian spring

and made by combining the latest of the

guarantees the purest final product and

master distiller‘s art, Bulbash Vodka allows

reflects the ancient tradition of vodka

trace elements of its select ingredients to

distillation in Belarus. Distilled from only

reflect in this unique Belarusian spirit.

the finest grain and artesian spring water Metallic Collection

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silent pool Tip. The standard Vinolok can be tinted Transparent, Opaque and Metallic Colours.

The version on this gin packaging uses transparent colour option which preserves the see-through qualities of the clear glass closure.

Unique, locally distilled gin with the flavour palette of the English Surrey Hills. Silent Pool Gin is a classic gin at heart. It is full-bodied and fresh, with depth, clarity, and above all flavour.

Local naturally occurring spring water is used to create this spirit, which is made in a still, powered by hardwood grown in the local forests. The Vinolok glass closure provides a highly attractive enhancement to this brand. Incorporating both the traditional with the refreshingly individual.

Colours Collection

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z44 Tip. The standard colour of the Vinolok sealing ring is transparent. But it can be tinted any Pantone or RAL tone, except fluorescent. The colour of the ring can match another colour on the packaging or on the label.

Z44 is a unique dry gin with an unmistakable personality of pine cones mixed with typical notes of juniper to create a unique taste. An ambassador of flavourers that combine the Alps with the Mediterranean. The dark green colour of the sealing ring enhances the unusual packaging from Italy.

Colours Collection

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la espina Tip. The wooden top comes in six different standard colours but it can also be painted with a see-through colour which keeps the structure of the wood intact. The wooden Vinolok can be finished with classic printing or foil embossing.

Wood closures are the latest addition to Vinolok Design Options. This collection combines two amazing materials—wood and glass—and here at Vinolok, we are proud to say that no other closure offers this combination of materials. This truly unique closure will make any product stand out. Wooden Vinolok gives this tequila a sleek and modern look while maintaining the heritage, quality and craftsmanship behind the spirit.

Woody Collection

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óleo

Tip. The Vinolok marketing team is happy to help customers to choose various fitting Design Options, like in this concept where they combined two Design Options—the Coloured Sealing Ring and Inserted Metal Object.

The Oleo Olive Oil packaging is based on the pot shapes in which oils used to be stored in ancient Greece. The shape is a fusion of hydria, alabastron and loutrophoros amphorae but with a modern and minimalist take which represents today’s premium category. The bottle is fitted with a clear Vinolok enhanced with a Coloured Sealing Ring which matches the colour of the olive oil in the bottle. The top of the closure features a symbol of the Sun which is inserted in the form of embossed golden metal object. This fits well with the golden metal printing on the neck of the bottle and in the logo.

Metallic Collection

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INSPI– 􀌷􀎏O N One picture is worth a thousand words. So instead of talking about Vinolok Design Options we asked packaging designers to create unique sets of customised Vinoloks for each of our four main categories: Colours, Sparkle, Metallic and Woody. So next time you are looking for inspiration how to make your packaging more beautiful, remember these collections.

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Give in to a strong and barely controllable emotion. The combination of the Vinolok glass closure with black and red colours is simply striking. Whether in the form of a colour coating or as an inserted jewellery stone, these two colours create a great combination which is suitable for a brand of flavoured liquor or even chilli-flavoured vodka.

pure metal Freeze the moment and find the beauty in the chill. A clear Vinolok coated with high-gloss silver metal and enhanced by contrasting black sealing ring. Or a frosted closure with metallic ornament and blue sealing ring. Glass and metal is a simple yet very powerful combination, ideal for clear spirits usually served on ice, such as vodka or gin.

spArkle WITH

J OY

A strong feeling of great pleasure and happiness. The joy of seeing a sparkle of life. A combination of black or clear Vinolok closure with the vibrancy of bright yellow colour and the glamour of inserted crystals. This combination works great with citrus-flavoured spirits.

gO!natural A true natural beauty needs no further explanation. The purity of two natural and organic materials merged into a sophisticated closure like no other in the world. In combination with a coloured sealing ring or enhanced with printing, it creates an object of desire.

Black Vinolok Coloured Sealing Ring

Clear Vinolok Transparent Colour Coating

Clear Vinolok Metal Coating

Clear Vinolok Inserted Jewellery Stone

Clear Vinolok Metallic Colour Coating

Black Vinolok Coloured Sealing Ring

Clear Vinolok Coloured Sealing Ring

Clear Vinolok Transparent Colour Coating

Frosted Vinolok Inserted Jewellery Stone

Black Vinolok Inserted Jewellery Stone

Frosted Vinolok Coloured Sealing Ring

Clear Vinolok Metallic Colour Coating

Clear Vinolok Coloured Sealing Ring

Clear Vinolok Transparent Colour Coating

Black Vinolok Coloured Sealing Ring

Kateล ina Slezรกkovรก, the marketing director of the brand Vinolok, talks about the need to be different.

individuality S

mart product packaging is extremely

So far the most popular option are the

important nowadays. As mentioned

Coloured Sealing Rings, adopted by

in the first article, we have seen a rise

several wineries and bottled water

of personalised packaging among

producers. The 3D Metal Objects that

various bottled drinks and other packaging

are placed on the top of the closure are

categories. But this individualisation has

also a tremendous success. With the

so far focused solely on bottle design,

combination of printing, this makes a

since producers of mass-market and niche

truly unique closure that many customers

wines, spirits, water and oil have not had

keep as a souvenir. At the LuxePack 2014

many options when it comes to bottle

fair in Monaco we officially launched an

closures. Until now.

extensive range of Colour Coating options

which allow Vinolok to be tinted any

Over the last two years we have put

a lot of effort into preparing a programme

Pantone colour. Colour Coating comes in

we call Vinolok Design Options. Starting

transparent, opaque and metallic options.

with extensive research of consumer

The Transparent Colour Coating keeps the

habits performed by the leading research

transparent properties of the glass intact,

company WineIntelligence from the UK,

while the Opaque option allows exact

followed by many production tests and

and precise colour matching to a brand’s

finalised by approvals from food safety

Pantone colour.

organisations, we have created a set of

finishing techniques which can customise

coating which is available in Silver and

the design of the Vinolok closure in pretty

Gold, is also very similar. This technique

much limitless possibilities.

covers the top of the glass closure with a

For a decade of its existence, Vinolok has

fine layer of real metal, giving the closure

been recognised as one of the most reliable

a very premium feeling. Another premium

closures which comes in clear, rosĂŠ or black

Design Option is Rhinestone Cutting

colours. But as soon as we started working

where the top rim of the closure resembles

with larger spirit producers we realised this

precious stone. When it comes to jewellery

product portfolio is not flexible enough.

we cooperate with our parent company

So now we offer various design finishing

Preciosa and offer the option of inserting

techniques which can be combined

one of the many types of Jewellery Stones

together to create a truly unique closure for

on the top of the closure.

each of our customers.

Have fun with the design!

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Another Design Option, a metal

Transparent Colouring Opaque Colouring

Coloured Sealing Ring

colours T

he first customisation option plays with the colour of the closure. You can cover the clear or the black Vinolok with transparent or opaque colours. The sealing ring can also be tinted any colour. The colours can be selected from Pantone or RAL swatch book, with the exception of fluorescent colours. The Transparent Colour Coating is always applied

on a clear Vinolok as it preserves the see-through qualities of the glass. Opaque Colour Coating can be applied to both clear and black Vinolok closures.

vinolok design options

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Jewellery Stones

Sticky Crystals Rhinestone Cut

vinolok design options

sparkle S

econd collection of Vinolok Design Options lets you add various Jewellery Stones on any standard Vinolok. Through our cooperation with our parent company Preciosa we offer many types of Jewellery Stones. From little gems in the form of stickers (Sticky Crystals) to large size stones of all colours and shapes. Additional technique that allows you to

refine the Vinolok glass closure is Rhinestone Cut, whereby the head of the closure is

cut to a shape that resembles a precious stone.

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Metallic Colouring

Metal Coating Metal Ornaments

me�allic T

he third set of Vinolok Design Options lets you combine the glass closure with metals.

The closure can be coated with a high-gloss silver metal or coloured with a special ink with a metallic effect. Very popular is the use of metal ornaments which are placed on top of the Vinolok closure. There are six standard types of surface finishes for

the ornaments and the shape can be virtually anything: your logo, the emblem of your company or letters and short text.

vinolok design options 39

Walnut

Oak

Mahogany

Natural

vinolok design options

woody W

ood closures are the latest addition to Vinolok Design Options. This collection combines two amazing materials - wood and glass - and here at Vinolok, we are proud to say that no other closure offers this combination of materials. This truly unique closure will make any product stand out. The wooden top comes in various colours and

can be finished with classical printing or foil embossing.

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Gold printing One colour printing

2-colour printing

final touch A

ll Vinolok closures can be enhanced using various printing techniques. From one colour to full 4-colour offset, or special Pantone or metallic colours. Printing logo, symbol or text on the Vinolok closure creates new opportunity to add value to your products.

Customers love to keep Vinolok closures as unconventional souvenirs.

vinolok design options 42

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The global head of Sales at Vinolok Radan HaiblĂ­k shares his views on differences between various producers.

T

he demands on drink packaging

brands with a long and successful history

design have never been so high. The

are striving to come up with new flavours

globalisation of the market means it

or special editions and limited time

is necessary to stand out and beat the

offers, thus accommodating customers’

competition. There are so many different

desire for novelties while preserving

products and brands that it is becoming

high quality standards guaranteed by the

increasingly hard for end users to orient

brand’s reputation. Vinolok can also offer

themselves, which is why they are looking

exclusivity by creating small and varied

for signs to help them pick the right

special editions.

product. Large multinational corporations

as well as smaller local producers are

brands) are also on the rise. These brands

facing the challenge of attracting

used to be perceived as lower quality

customers and offering them useful

brands, but they now have a growing

information. There have been several

reputation; this is considerably aided

notable trends in this sector.

by the increasing sophistication of their

Store brands (also known as private

packaging. Before, these brands used to

One of those trends is authenticity.

cower on lower shelves in shops; now, they

Both small and large producers strive

stand side by side with established brands.

for authenticity; it is a popular notion

This can also been seen from their sales

everywhere from America to Asia. But

figures. It is estimated that store brands

the meaning differs in every case. Global

now constitute up to 20% of all sales.

producers are aiming to strengthen the

Last but not least we have the trend of

position of their brands, while smaller

being ecological. The issue of pollution and

producers want to accentuate their

saving the environment has made people

authenticity through local production,

more conscious about their shopping habits

manufacture and honest craftsmanship.

and more inclined to buy products that are

Vinolok also acknowledges authenticity

made from eco-friendly and recyclable

through its wide range of design and

materials. Glass is without doubt one of

personalisation options which attest to the

these.

exclusiveness of the product.

these trends. It must be able to present

Another widespread trend is the

Packaging must adapt to all

production of limited editions. The times

customers with correct information and

when it was enough to make the same

inspire them to buy this product. I believe

identical product over and over again are

that our innovative and elegant Vinolok

long gone. Today, even well-established

closures can be a great contribution.

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Possi􀀷ili􀎝ies 45

have fun with colours

Customise your glass closure with colours. The most stylish closure in the world also became the most creative one. The new design possibilities let you create a closure that is just as unique as your product.

See more at www.vinolok.cz/design