Intagram E-Book

THE ABSOLUTE GUIDE TO GROW AND MAKE MONEY WITH INSTAGRAM EVERYTHING YOU NEED TO KNOW ABOUT HOW TO GROW AND MAKE MONEY WITH AN INSTAGRAM INFOGRAPHIC PAGE EXPLAINED FROM A-Z

ABOUT THE AUTHOR Nitish Chandra is a Web Developer and Digital Marketer. Work as a freelance consultant and Founder of Vindhya Process Solutions. He has done B.E. in (Computer Technology) from Nagpur University and Masters in Digital Marketing.

He has successfully developed various websites and have also published many Advertisements of various industries like travel, education, selling parrots, bulldogs and service and repair of home appliances on Google and Social Media Platforms.

He has been certified by (i) Google in Analytics and Adwords. (ii) Facebook for Facebook Marketing (iii) HubSpot for Content Marketing, Email Marketing and Inbound Marketing.

To know more, visit https://www.vindhyaprocess.com

CHAPTERS SETUP & CONTENT    

INTRODUCTION CHOOSING YOUR NICHE ACCOUNT OPTIMIZATION CONTENT CREATION

GROWTH:  ENGAGEMENT  POSTING TIMES  VIRAL CONTENT  SHOUT FOR SHOUT  INSTAGRAM STORIES  HASHTAGS

MONETIZATION:    

MONETIZATION HACKS AFFILIATE MARKETING PROMOTION/SHOUTOUTS PERSONAL BRAND

BONUS TIPS:  APPS & TOOLS  CLOSING THOUGHTS

INTRODUCTION First of all, I want to thank you for reading this e-book. I put my all into this.

I hope you enjoy and most importantly take action on what I'm about to teach you!

Everything in this e-book is a proven strategy that I've personally used to make my account/s grow with hundreds and sometimes thousands of followers every single day and all while still working a full time.

I want you to understand that this isn't easy. This will require your absolute focus and determination to pull off. The strategies I teach are simple, but not easy. Are you ready to learn how to grow and make that money?

Awesome, let's get right to it!

CHOOSING YOUR NICHE This is the absolute first step you'll need to take. I suggest you pick something that you have either knowledge and/or experience in. This should also be something you enjoy talking about. Some niches are more profitable than others and those are evergreen evergreen niches. (A niche that will last forever and does not rely on any trends.) It also needs to be a niche where people tend to spend a lot of money emotionally. emotionally

Here are two examples:

(FITNESS) Millions of people are spending lots of money to lose weight, build muscle, and improve their health to look & feel good about themselves.

This is something that will never go away, and since it's such a big market it is easier to grow your niche page and easier to make money as you'll have more advertisers coming your way, more people to sell your products to, niche markets to break into. (We'll talk more about suband more sub-niche sub niches on the next page.)

(MONEY) People spend lots of money on courses, e-books, e books, and private coaching to re, a great way to make money is to learn how to make money, therefo therefore, teach others how to make money.

This is already a huge market. But if you ask me, this is just the beginning.

More and more people are starting to see the unbelievable potential that there is in starting an online business business and because of that, I believe that

niches in this specific market are going to become extremely big in the next 5 years.

SUB-NICHE Narrowing down into a sub-niche account can be very lucrative as you will be able to: 1. Charge more money per promotion/shout out/ad or any other type of sponsorship.

2. Easily become a leading account and dominate the market, since there's less competition.

3. Convert a larger amount of your followers into actual buyers if you decide to sell your own digital/physical product.

4. Get more money per view from AdSense if you decide to start a blog or Youtube channel, because advertisers will be willing to spend more money to show ads to your specific audience.

Cons: 1. You won't be able to grow as fast as you can with a broader niche.

2. The cap is lowered. You won't be able to grow as far.

3. You will have fewer options to choose from. (Fewer affiliate programs, fewer products to sell and fewer offers about sponsorships/promotions.) If you decide to go with a sub-niche, I suggest that you start broad and then narrow down as you go. I started my page as a general finance/business page but as I grew I went more and more into online entrepreneurship & specifically into making money with Instagram.

ACCOUNT OPTIMIZATION (USERNAME) You want to create a username that is short and catchy. One that is easy to remember. You also want to create a name that is related to what you're posting. Try to avoid dots, lines and underlines if you can.

Make sure you use keywords. Believe it or not, SEO is actually a thing on Instagram, too!

If you can't come up with a good name for best SEO optimization, don't get discouraged. You can also use SEO by typing in keywords in your "Name".

To do this go to "edit profile" and then you'll find it at the top, above your username.

NOTE: For your actual username, pick a name that you think you can stick with forever Of course you can change, but when and if you do, just be aware that all your past tags, mentions and shout-outs will disappear. You'll also create some confusion among your less active followers since the majority of them don't regularly watch your stories & posts

BIO Bio is one of the most important pillars to capture someone who visits your profile for the very first time. In your bio, you want to explain what your page is about and what someone could expect to see on your page. Make it You should also check other successful and fast-growing pages. Look at their bio's and use it as inspiration for your own. as short and detailed as possible. You're only able to use 150 characters, so make them count.

I have tested a lot of different bios, and what I've personally seen the best results with is a step by step bio. (below you can see an example of bio on @BUSINESS_STAND)

Fluent text works too. Just make sure that it is short & to the point!

Small summary: 1) Make it look clean, avoid unnecessary emojis & words.

2) Look at how other fast-growing fast growing pages optimize their bio.

3) Make it as simple as you can.

4) Be on point

LOGO If you can create your own logo, great. It doesn't need to be overly advanced as long as it's fairly recognizable. Make sure your logo isn't blurry and that you have it available with a transparent background so that you're able to attach it to your posts. nsider getting one done for you to get If you can't create your own logo, co consider a professional one.

ACCOUNT You can choose to have a personal, creator or business account. account I have a business account and I suggest you get it too.

Here's why you should have a business account: 1) You're able to read insights. (Total amount of weekly reach and impressions, your best performing posts, where your audience comes from, how old they are, if they're male or female and what days & hours of the week they're most active.)

2) You are able to use the swipe up story feature, which you can't unless you're verified or have a business account.

3) You can run ads through Instagram.. You can use this to promote any product you might sell later. You can't use any of the above with a personal account. The creator account account is still relatively new and doesn't really bring you any additional features that are worth changing for.

HIGHLIGHTS The reason why story highlights are great to use is that they are great at ATTENTION. amplifying your design and most importantly, CAPTURE ATTEN If you have good, high-quality high quality story highlights, you'll have a higher chance of turning that first time visitor into a follower. The cover is important, but make sure the actual story inside the highlight cover also looks good and contains a lot of value.

CHECK

ON

(BUSINESS_STAND)

What makes them good?

1) They ally to my page design.

2) They look good & are not blurry.

3) They give you an idea about what type of content I post.

FOLLOWING You want to follow pages in your niche that have close to the same amount of followers as you do. This will increase your chances to pop up at "suggested for you".

I've done some research and I noticed that over 70% of my followers also follow other pages in the "money-making niche". With that being said, you definitely want to use this strategy. In the course of time you will have gained a lot of new followers, passively.

CONTENT CREATION CREATING INFOGRAPHICS If you want to create infographics quickly and easily while still producing high-quality content, then I suggest you use canva. If you want to make more advanced content, then you might want to learn how to use Photoshop, but since I use canva, that's what I will talk about.

CANVA I create ALL of my content with canva. Even this e-book was made completely with canva. If you want to create infographics as I do on my page, canva is the easiest and cheapest way to do so.

I create all content on my computer. You can also use the canva app on your phone. It works, I just personally don't like it.

If you decide to create them on your computer, make sure you're using something like telegram, Google drive or Dropbox to send them over to your phone. (This is to avoid blurriness.)

Some people like to send the content to themselves on Facebook messenger, don't do this as this will reduce the quality quite significantly.

DESIGN Instagram will always be a visual platform, so even if you provide value through information, you still want to have a good design.

HEADLINES Make your headlines big enough to capture attention and try to use as few words as possible. You also want to use trigger words that make the viewer want to continue reading!

ICONS Make sure to mix the graphic icons. Don't use the same icons over and over, and don't just pick the first one you see. Rather, spend an extra minute or two to find a well-detailed icon.

TEXT FONT Your text font has to be clear and easy to read. People like simplicity. Don't make it harder than it has to be and make sure you pick a font that you can use at all times.

ENGAGEMENT First, what is engagement?

Many people seem to think that engagement is all about likes, and that the post with the most amount of likes immediately has the most amount of engagement. This is true, to an extent but it's more than just likes.

Engagement is anything from a like, comment, save, or share. And they all have different weighs-ins to the algorithm.

Even if you get half your usual likes on a post, but you double the saves & shares. Your post will still be seen by more people. Why? Because Instagram favors saves and shares before likes and comments. A share to a friend, for example, is way more relevant than a simple double-tap.

If you post extraordinary content, it's absolutely incredible. And you don't do anything to increase engagement. You're basically saying NO to hundreds if not thousands of followers!

Therefore, it's so important that you follow the strategies below on all of your posts. These strategies will make it easier for you to get on the explore page & rank high on hashtags and that way, be seen by more people.

(FIRST HOUR) The most crucial time of engagement is within the first hour, so you want to attract as much engagement as you can the second your post goes live. If you're in a paid engagement group, as we'll talk about on the next page, you want to upload your post as close to when the "engagement round" goes live as possible. The first-hour engagement is VITAL.

(ENGAGING WITH YOUR FOLLOWERS) You can't expect more followers if you don't care about the ones you already have. With that said, REPLY to the comments that you get. Not only will this make your followers feel like you care, but it will also increase engagement even further. When you do reply, answer with another question & try to spark a conversation. This will make them comment AGAIN and will boost it EVEN more.

If you do this consistently, on all of your comments, your engagement will definitely increase.

(ENGAGEMENT GROUPS) An engagement group is a group of pages who help each others out by leaving a like positive comment on each others posts, sometimes even saves & shares. This is GREAT for growth, especially when it comes from bigger accounts in the same niche as you.

POSTING TIMES There's a different peak time to every page. It all comes down to the audience, where they are from & what their daily routine looks like. You will need to test this for yourself. There's no secret sauce to this one. What I can help you with, is how to find your best time to post, as fast as possible.

1) Go to your audience insights and scroll down to the very bottom and then filter it by the hours.

2) Now you should be able to see when the majority of your audience is active.

3) There are usually 3 pillars in a row that have a darker blue than the other ones, I call this the "9-hour window". This is when you want your post/s to be active.

4) Test, test, test. Watch the likes & engagement during the first 10 minutes of your post. If you get more than usual at a specific time, multiple times in a row, you got it.

NUMBER OF POSTS PER DAY There's no correct answer to this, either. You have to be able to test & adapt to your audience. You may own the page, but your audience rules the game :)

If you post highly informative posts you most likely want to narrow down to 1 or 2 posts a day. If you post simple stuff like motivational quotes, you will probably get better results posting 2-4 times a day.

Note: If you just started your page and it's completely fresh. I'd recommend you to upload 9 posts instantly, this will make your page look less empty.

VIRAL CONTENT How do you know for a fact that the content you're going to post will go viral? You don't. But if your post fits into any or multiple of the viral factors below, it will increase your chance of going viral by a TON.

(CONTROVERSY) Controversy leads to emotions and emotions lead to action. If you strike someone's nerve, they are most likely not even going to think twice before rushing to the comment section to express their opinion. This will boost your engagement by a ton!

(RELATABILITY) People are more likely going to like, comment, save or share the post if they relate to it. Therefore, a great way to increase engagement and the possibility of going viral is to make your post relatable to as many people as possible.

(NEGATIVE VIBE) From what I've seen, posts with a negative vibe seem to get more exposure and attract more engagement. I can't tell why that is but that's the case. If you want to, you can take advantage of it, or go the other way around and try to push positivity. It's up to you.

(HUMOR) Even if the topic of the post is serious, a slight touch of humor can increase the chance of going viral by tenfold. If you know how to provide valuable information along with entertainment, DO IT!

Value There are a lot of ways to provide value, and value itself can be a lot of different things, it can be: 1) Helping people do things better & faster.

2) Any sort of education/information.

3) Making people that come across your page feel good when interacting and viewing your posts.

4) Empowering people to make good decisions and take the right action.

Constantly provide an enormous amount of value in your posts and you will increase your engagement and follow conversion tremendously.

(CALL TO ACTION) Calls to action are great to force engagement There are several different types of CTA's that you can use. The more relevant to the post they are, the better.

Here are 5 examples: 1) "Tag a friend that..."

2) "Share this to your story if..."

3) "Type YES if you..."

4) "What are your thoughts on..?"

5) "Send this post to a friend that..."

You want to use a CTA on EVERY POST that you make!

HOW TO FIND VIRAL CONTENT If you want to create viral content from scratch (come up with the idea of your post & create it all by yourself), then you should try to follow the viral factors we just went through.

If you can't come up with a viral post idea but still want to make the post yourself, I would suggest you scroll through different kinds of blogs/articles & Youtube channels related to your niche to spark some ideas.

The absolute best way to make sure that your post will go viral is to replicate what has already gone viral in the past. Basically, recreate proven viral content.

So how do you find proven viral content?

Go to a page in your niche, scroll through their feed and try to figure out what their average likes per post are.

Now keep scrolling and try to find something that stands out. Sometimes a post can get 2x or 3x the amount of average likes, this means the post has gone viral!

Recreate this post, and possibly add a little extra touch that includes any of the viral factors we went through above. *Make sure you watch the caption on the post you've found, because sometimes it's not the post itself that made it go viral, it was the CTA in the caption that did.

NOTE: If you're going to straight-up copy the post, make sure to leave credit at the bottom of your caption or at least tag the original creator in the picture. Not only is this nice to the person that created this from

complete scratch, but since he/she is most likely in your niche, you want to create a good relationship with them and this is a great way to do so.

SHOUT FOR SHOUT Doing story S4S (shout for shout) was one of the key factors for early growth. In my opinion, it's the number one growth strategy to follow when you're between 500 - 20K followers.

Here is the example of template.

How it works: 1) Contact pages in your niche that have close to the same amount of followers as you.

2) Send them a DM and ask if they want to do a story S4S. 3) If they say yes, send them your shout-out template and they will send you theirs. Post it, and voila... you're done.

For best results, try different templates and watch how they perform. Some templates do way better than others. You want to have a high converting template, especially if you plan to do multiple S4S per day. It could potentially 2x or 3x your S4S growth.

INSTAGRAM STORIES Don't underestimate stories. I honestly think that you should spend as much time & effort creating high-quality stories as you are on your feed posts.

(6 WAYS YOU CAN UTILIZE STORIES) 1) When you upload a new post, share it to your story. Hype it up by adding a bit of curiosity and a reason for them to tap on it. This is a great way to increase your post engagement.

2) Upload a story every 3 hours. By doing this, and not uploading all of your stories at the same time, you'll constantly put your story at the top of your followers feed, which will give your stories more attention.

3) Increase your story engagement by running daily/weekly polls, questions, quizzes and Q&As that provoke discussions relevant to your page.

4) Use hashtags in your stories to increase views. You can add up to 10, but I'd suggest you only use max 1-3 hashtags per story.

5) Show your followers something they won't see in your feed. It can be something from behind the scenes and/or what you're doing in your dayto-day life. (This adds credibility & authority.)

6) Provide VALUE. VALUE. It could be a motivating/inspiring message, a practical tip or just st a good piece of valuable information.

Your story views come from the most active people on your page, so make sure you try to build an honest relationship with them. This is key when it comes to monetization.

HASHTAGS Hashtags are great to gain new traffic to your page, but you have to use them correctly. What I've seen the best results with is a method called "The staircase strategy".

(STAIRCASE STRATEGY)

NOTE:: Following the staircase strategy is enough to get good reach from your hashtags. However, you can advance it further by combining the staircase strategy with something called the ladder strategy which is a more advanced way of using the hashtag sizes. It's not necessary but if you got the time... why not?

Here's an example of how to use the ladder strategy: Let's say you are between 0-10K followers and you use ~25 hashtags on your post.

This is what you would do: 15 small hashtags (below 10K posts) 5 medium hashtags (below 100K posts) 4 big hashtags (above 100K posts) So to simplify it, you want to use a mix of big and small hashtags with the MAJORITY of hashtags being small.

MONETIZATION HACKS Your followers are your customers. If you were to run a coffee shop, would you ignore a customer or do anything to make a potential customer leave? Probably not. You would do everything to build a relationship with that customer to make them come back. Recurring customers are key to a sustainable business. The same goes for Instagram. The recurring customers for your coffee shop are now recurring people who consistently engage with your posts and buys your products.

(CAPTION) Something you should keep in mind when you're writing your captions is that readers are buyers. Long, storytelling & authentic captions are key to building a relationship with your followers.

(BEHIND THE SCENES) Show your face and tease something behind the scenes. This creates a stronger relationship and builds more trust than you may think. People buy from whom they know. If you use this "hack", people will more likely buy your products in the future, because they will feel like they know who they are buying from.

IT ALL GOES DOWN IN THE DMS This is a very common saying in the Instagram business world and it's very true. If someone sends you a DM, it means they're interested in you. If you're a good negotiator, you'll be able to sell them onto your service/product quite easy. This is also a great opportunity to build a relationship with that follower if you don't have a product or service yet but will have in the future.

AFFILIATE MARKETING Then I'd say affiliate marketing is the way to go. It's arguably the most passive form of income that you can make.

Affiliate marketing, in my opinion, is the lazy way of making money. So, if your goal is to put in as little work as possible and still make money, you should probably do affiliate marketing.

How do you find affiliate offers for Instagram?

First of all, you only want to promote affiliate offers that are high quality products/services that you use yourself & genuinely like to use. (It should obviously also be a product that fits your audience.)

If you promote anything that you can find (even if the offer is absolute garbage) just to make money, your followers will notice, and their trust for you will be gone in the blink of an eye.

A little reminder: You only need to promote one affiliate offer to succeed with affiliate marketing.

With that said, think about all the products or services that you use in your dayto-day life that you LOVE. I am pretty sure you can come up with at least one.

Now you want to find out if they have an affiliate program for their product. The easiest way to do so is to google it. Or you can scroll down to the very bottom of their website. This is usually where they have a link to sign up for their affiliate program.

There are also several large affiliate programs/networks like Clickbank & Amazon that you can join for free that have thousands of different affiliate offers in different niches.

How do you promote affiliate offers on Instagram?

There are passive ways and semi-passive ways to promote your affiliate offers on Instagram. The most passive way is to put your affiliate link in your bio. You can also put up a story highlight with one of your affiliate offers and then inside the highlight, put one or multiple swipe up stories where you explain the product.

The semi-passive way would be to upload 24hr swipe up stories and posts with affiliate offers on a regular basis.

So.. what type of affiliate offers are the absolute best? That's an easy one... High ticket subscription products :) But why?

Firstly, it's high ticket which means you'll get a big commission. Secondly, it's a subscription product which means you'll get paid every single month... and that's passive income.

PROMOTION/SHOUTOUTS Promotions are, by far, the easiest money you can make through Instagram.

Simply get paid to post a picture. The more followers you have, the more you'll get paid.

But don't be greedy and don't overdo this. I've seen pages who went ham on this, I won't mention any names, but they posted 2-5 promotions PER DAY. They probably made a good amount of money from it, but what happend? Their page got deleted.

Rather be safe than sorry. I suggest that you follow the 80/20 rule, which means that MAX 1/5 of your posts will be promotional posts. This is a good rule to follow if you want to make some easy money and still not lose your followers trust and

ause your page literally looks like an jeopardize getting your page deleted (bec (because entire ad.)

How much can you make only posting promotions/shoutouts? promotions/shoutouts This depends on how targeted your niche is, how good engagement you have and where your followers come from. People can't put value on themselves, so so there's not a direct guideline to how much a shoutout/promotion should cost either.

Here the example how much money you can earn from doing promotion and shoutouts

PERSONAL BRAND A personal brand is the best thing you can ever do if you want to make mo money for a long time to come... Growing a niche page is way easier than growing a personal brand. That's your leverage. You can promote your personal brand through your niche page.

You can monetize your personal brand the same way you would anything else we have gone through.

What a personal brand really does:

1) Inputs trust.

2) Builds connections.

3) Builds credibility.

4) Makes you more authentic.

What's the quickest way to grow your personal brand through an Instagram niche page?  Put your @personal account in your niche page bio.  Talk about yourself in your captions, and tag your personal account in them as well.  Consistently put up stories where you show your face. The more your followers get to see you, the more they get to know you and the more likely they are to follow your personal page.  Cross story S4S. Just like a regular shout 4 shout, but you get the other page to shout out your personal account.  Give away a free e-book or any other kind of product and mention yourself as the author. This will raise awareness.  Create a paid product and run a giveaway on it and for people to enter the giveaway, they must follow your personal page.

(BONUS) APPS & TOOLS (CANVA) To make your post for free and free infographics. www.canva.com

(IGBLADE) A website that you can use to track yours and others growth and engagement rate.

(TELEGRAM)

To network and share files with others. This is also the app that is used for most paid engagement groups so if you're going to join EXM or PP Network, you will need to download this app.

(LINKTREE) Because you can only have one link in your bio, it can be hard if you run a blog, youtube channel and an online-store. Linktree helps you house all your links in one link.

(BONUS) CLOSING THOUGHTS There are two kinds of people on social media. If you want to make money off of it, you have to become the latter one.

You either consume content, or you produce content for others to consume.

There have never been more advantages to being a creator on social media than RIGHT NOW. Social media and Instagram in particular are growing faster than anything in the world right now.

As of today there are over 1 billion users on instagram, if you reached 1% of all users on Instagram, you would still reach over 10 million people.

REMEMBER THIS: If you have followers, you have eyes. If you have eyes, you will have buyers. If you have buyers, you will have money.