two-faced minimalism

Minimalism, a trend that emphasizes simplicity with neutral colors, can be found in many different fashion inspiration boards as well as in home decor. Minimalistic spaces are typically defined by neutral colors, clean spaces, and little to no clutter. While this trend has seen a surge in popularity across social media platforms such as TikTok or Pinterest, many believe the aesthetics surrounding modern day minimalism destroy our beautiful and creative world, stripping it of its details, colors and passions. These aesthetics and trends become more popular, we must question the pressure that users might feel to conform.

When looking up minimalism inspiration on social media sites, the influencers that come up are typically, white, thin, and wealthy. Minimalism became synonymous with expensive beauty, health, and skincare products; there is a perception that only the wealthy can afford to participate. The standard of living associated with minimalism is unrealistic as it demands perfection from people who do not have access to the resources needed to execute this aesthetic.

Minimalist standards of living simply have become hypocritical, as the popular products associated with minimalism are overpriced. Fast fashion production encourages people to acquire more products at cheaper prices, which defeats the minimalist principle of sustainable living. For example, proponents of the minimalistic style have traded out their AirPods and hydroflasks for the TikTok-popular AirPod Max and Stanley cup. Though nothing was wrong with the former products, they felt compelled to replace them in order to conform with the changing minimalism trends. Under social media, minimalism has deviated away from sustainability and instead promotes upkeep with the newest trends.

Of course, there is nothing wrong with indulging in some of the things minimalism has to offer.

In its original conception, minimalist style inspires in its simplicity and appreciation for staple pieces. Further, the occasional trendy product or fashion piece should not always be frowned upon. It is important to not constantly alter our products and style to fit a certain aesthetic, just because social media deems it as ‘fit’. We must aim to follow trends and lifestyles in moderation, prioritizing sustainability and accessibility for all.