Shorewood Foundation

BY JENNIFER ANDERSON

—Sadhna Morato-Lindvall President, Shorewood Foundation T he Shorewood Foundation, known for its support of beloved Village events including the Farmers Market, Independence Day Celebration and Shorewood Feast, welcomed a new president, Sadhna Morato-Lindvall, in May.

Morato-Lindvall, who has served on the Foundation’s board of directors for five years, has a professional background in journalism, media relations, marketing, communications and development. She earned an MBA from the University of Wisconsin-Milwaukee in 2021 and recently joined Froedtert Health's Customer Experience team.

Her long list of altruistic endeavors ranges from serving on the boards of Hispanic Professionals of Milwaukee, the Hunger Task Force and the Skylight Music Theater to serving as a Girl Scout Troop leader and on the education subcommittee of the Village’s Human Relations Commission.

Morato-Lindvall, who lives in Shorewood with her husband and two daughters, says she is eager to apply her communications skills as Foundation president to promote the organization and its positive impact on the community.

“As a former journalist, I'm a storyteller, and I feel the Foundation has a great story to share,” she says. “I hope to leverage my background in media and donor relations to help more people learn about why their gifts are making a difference.”

The Shorewood Foundation has a new mailing address. Send gifts and correspondence to: The Shorewood Foundation 4230 N. Oakland Ave., #307 Shorewood, WI 53211-2042

This is a unique challenge given that the organization is “a quiet resource,” as Morato-Lindvall puts it.

“For decades, the Foundation has supported key programs and projects that strengthen and celebrate our community, yet a lot of people still don't know much about it,” she says.

Morato-Lindvall says she is energized by other members of the Foundation board, who are always on the lookout for interesting projects to enrich the community. One example she points to is the Foundation’s biannual Shark Tank Challenge.

“It was created as a fun forum to foster ideas and discussions,” says Morato-Lindvall. “As a result, the Foundation agreed to support the Public Arts Committee's Signaling History project, which transformed green traffic signal boxes across the Village into works of art celebrating our Village's history and culture.”

Morato-Lindvall takes over the leadership role from Alan Purintun, during whose tenure the Foundation received an unprecedented windfall: a $3.25 million legacy gift from siblings and Shorewood residents Carol and Gordon Habeck. It was the largest bequest in the Foundation’s 57-year history. Stewardship of the gift is a responsibility for which Purintun says Morato-Lindvall is well-prepared.

“I am so pleased the Foundation board chose Sadhna to succeed me as president,” Purintun says. “As soon as she joined our board, I could see in Sadhna the rare combination of strategic vision and willingness to roll up her sleeves and pitch in that we strive for when recruiting new members.

“I knew we had a winner,” he adds. “And I know we’re in great hands for the next two years.” n