From the Desk of Executive Director Kendra King

March always happens so fast. We get to watch the weather change every day, but don’t put your coat away just yet! Midtown merchants are stocked up in preparation for the Spring Break rush, the second and third week of this month.

In February, I attended the New Mexico Main Street Winter Conference in Santa Fe. The State Main Street Program holds local districts accountable to National Main Street standards based on a four-point approach: design, economic vitality, organization, and promotion. Our most recent design efforts, in collaboration with the Village of Ruidoso, have injected $230,000 in Junior Bill Facade Improvements to approved applicants in the Midtown District. The applicants are required to match funding, which adds an additional $23,000 in planned and organized improvements to the district. These scheduled improvements must be completed by April 2023.

RMA will also be represented in Boston this year at the National Main Street Conference, which is a required component of our national accreditation status. These training conferences are provided by the program to enrich the knowledge of operations and opportunities, as well as strengthen the network and support systems of small communities across the nation.

We are in full swing planning Party in the Pines at Brewdoso, scheduled for June 17-18 at Wingfield Park. We are still accepting limited vendor spots on a first-come-first-serve basis. Go to Brewdoso.com to complete your application and for additional information on the event.

As always, be sure to follow the Ruidoso Midtown Association on Facebook and Instagram for more posts and updates. Feel free to reach out to me as well – kendraeking@gmail.com or 575-973-0967.