BACKGROUND: OUR SUSTAINABILITY JOURNEY

Sustainability is important to us, to produce in a responsible way is important to us. During 2021 we decided to start, or continue and focus on, our sustainability journey. For this major, and continuing, project we decided to take in expert help and have worked close together with Mette Bak-Andersen, a designer and researcher with a PhD in sustainable design and materials from the Royal Danish Academy of Architecture & Design.

The aim of this project together with Mette is to improve the current situation towards a more sustainable production setup and products. This by addressing sustainability on both a systemic and strategic level, and on a product and materials level. Potential results: Reducing CO2footprint, reducing waste, improving material circularity, identifying new circular business opportunities and defining a strategy for sustainability for the future.

This project included analyse of the Viking Toys setup: product range, production, market, materials, personal, resources, ambitions etc., in order to clarify strengths, limitations and potential in relation to sustainability.

Working to identify and addressing barriers, potentials and projects that can improve sustainability for us. We received lectures, had guided exercises, and hours of discussions. Subjects like circular business models, strategy, ambitions, customers, market, future, design for circularity, sustainability in materials, production setup, transportation, packaging etc.