VidCon Anaheim 2022

TABLE OF

CONTENTS 3 4 6 7 8 10 24 26 28 29 30 31 32 34 45 51 63 67 69 70 71 73 74 85 90 91

WELCOME AGENDA AT A GLANCE MERCH REDEMPTION APP & SOCIAL #EXPLOREVIDCON COMMUNITY TRACK AWESOMENESS MEET & GREET HALL FUN STUFF NIGHTLIFE ARENA PRESENTED BY SPOTIFY VIDCON FESTIVAL AREA COMMUNITY TRACK MAPS EXPO HALL MAP & DIRECTORY CREATOR TRACK PRESENTED BY DISCORD CREATOR TRACK MAP INDUSTRY TRACK PRESENTED BY EDELMAN INDUSTRY TRACK MAP COVID-19 HEALTH & SAFETY CODE OF CONDUCT ANTI-HARASSMENT CREDENTIALS DOS AND DONT’S FAQ SPONSORS THANK YOU OVERALL EVENT MAPS

1

HELLO, EVERYONE AND

WELCOME (FINALLY)TO VIDCON. In 2019 we celebrated our 10th VidCon, and we left it behind thinking, “Wow, that was great! We will of course be right back here again in one year!”

Ugh. I’ve always been skeptical of the phrase “absence makes the heart grow fonder,” if only because I am very easy to distract. But let me tell you, these last few years with VidCon absent from my life, my heart has grown fonder. I have missed this so much.

I have missed seeing friends, learning from colleagues, meeting fans, and seeing the world of online video come alive with my real human eyes.

I am excited about this 11th VidCon for a lot of reasons, but a big one is just how much things have changed in the last few years. In 2019, I’ll admit it, people were kinda laughing about TikTok. Maybe I was even one of those people. Boy has my mind changed. TikTok is now one of the dominant platforms of online video and the title sponsor of VidCon. It’s one of the primary ways I create content and connect with people. But more than that, what excites me is how much creativity and talent creators have poured into our world through that platform.

And that is certainly not the only way things have changed!

Look, there are a lot of ways in which the last couple of years have been hard and not having VidCon isn’t really at the top of the list. But this is a thing that I love and I have truly missed it so much. If you want any advice from me, a person who has been to a few of these things, here’s what I’m going to use these days doing.

First, I am going to try and connect with people who are into the same kinds of things as me because I sure do love that. Second, I am going to try and understand the people I am a fan of in deeper, richer ways. I want to understand why and how they make stuff, and how they imagine what they do. And third, and most importantly, I’m going to wear comfortable shoes the whole time and always, always I will stay hydrated and make sure I have a granola bar in my pocket.

Thank you to everyone at VidCon and Paramount who have kept this event on the rails over the last two years, I know it has been immensely frustrating. Thank you to all of VidCon’s sponsors for your tremendous support. Thank you to all of the creators who are coming out, and thank you, especially, to the communities that support those creators. None of this is anything without you.

Hank Green Co-Founder of VidCon

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AGENDA AT A GLANCE

WEDNESDAY Start Time

End Time

Event

Where

11:00 AM –

7:00 PM

Registration

Hall D Wedge & ACC North 100 Level

11:00 AM –

9:00 PM

Chaperones’ Lounge

ACC North 100 Level

11:00 AM – 10:00 PM

Festival programming, activities, and food trucks

Festival Area & Arena Plaza

5:00 PM –

Industry Track Welcome Reception Presented by

Hilton Lanai Deck

7:00 PM

NBCUniversal News Group

THURSDAY 7:00 AM

– 7:00 PM

Registration

Hall D Wedge & ACC North 100 Level

8:00 AM

– 10:00 PM

Festival programming, activities, and food trucks

Festival Area & Arena Plaza

9:00 AM

– 5:30 PM

Industry Track Lounge Presented by Edelman and

ACC Ballroom E

Industry Track booths

9:00 AM

Industry Track fireside chats, case studies, keynotes,

– 6:00 PM

and more

9:00 AM

– 6:00 PM

Creator Track Lounges

ACC North 262 & 263

9:00 AM

– 6:30 PM

Expo Halls: Community Track booths, lounges,

Halls A, B, C, and D

and activities

9:00 AM – 9:00 PM

Chaperones’ Lounge

ACC North 100 Level

10:00 AM – 6:30 PM

Community Track panels, Q&As, and more

Halls A, B, C, and D; ACC Rooms 206,

4

ACC 300 Level

207, 208, 209, 210, 211, & 213

10:00 AM – 6:30 PM

Creator Track panels, workshops, networking, and more

ACC North 200 Level

10:00 AM – 7:30 PM

Meet & Greets

Hall D

3:30 PM –

4:30 PM

Industry Track Keynote

ACC Ballroom ABC

4:45 PM –

7:00 PM

Industry Track Reception Presented by Edelman

ACC California Terrace

6:30 PM –

8:00 PM

Evening programming

Arena

7:00 PM – 9:00 PM

Paramount+ Streaming Nights

ACC North 100 Level

7:30 PM – 9:00 PM

VidCon After Dark

Rooms 207 & 213

FRIDAY Start Time

End Time

Event

Where

Registration

Hall D Wedge & ACC North 100 Level

8:00 AM

–

8:00 AM

– 10:00 PM

Festival programming, activities, and food trucks

Festival Area & Arena Plaza

9:00 AM

–

Industry Track Lounge Presented by Edelman and

ACC Ballroom E

6:00 PM

5:30 PM

Industry Track booths

9:00 AM

– 6:00 PM

Creator Track Lounges

ACC North 262 & 263

9:00 AM

– 6:30 PM

Expo Halls: Community Track booths, lounges,

Halls A, B, C, and D

9:00 AM

and activities

– 9:00 PM

Chaperones’ Lounge

ACC North 100 Level

10:00 AM – 6:00 PM

Industry Track Presented by Edelman fireside chats,

ACC 300 Level

case studies, keynotes, and more

10:00 AM – 6:30 PM

Community Track panels, Q&As, and more

Halls A, B, C, and D; ACC Rooms 206, 207, 208, 209, 210, 211, & 213

10:00 AM – 6:30 PM

Creator Track panels, workshops, networking,

ACC North 200 Level

and more 10:00 AM – 5:00 PM

Meet & Greets

Hall D

6:30 PM

–

8:00 PM

Evening programming

Arena

7:00 PM

–

9:00 PM

Paramount+ Streaming Nights

ACC North 100 Level

7:30 PM

–

9:00 PM

VC After Dark

Room 207

SATURDAY 8:00 AM

–

6:00 PM

8:00 AM

– 10:00 PM

9:00 AM

–

5:00 PM

Registration

Hall D Wedge & ACC North 100 Level

Festival programming, activities, and food trucks

Festival Area & Arena Plaza

Industry Track Lounge Presented by Edelman and

ACC Ballroom E

Industry Track booths

9:00 AM

– 6:00 PM

Creator Track Lounges

ACC North 262 & 263

9:00 AM

– 6:30 PM

Expo Halls: Community Track booths, lounges,

Halls A, B, C, and D

and activities

9:00 AM

Chaperones’ Lounge

ACC North 100 Level

10:00 AM – 5:00 PM

Creator Track panels, workshops, networking, and more

ACC North 200 Level

10:00 AM – 5:00 PM

Meet & Greets

Hall D

3:30 PM

–

5:00 PM

Creator Track Keynote

ACC Ballroom ABC

5:00 PM

–

7:00 PM

Creator Track Reception Sponsored by Discord

ACC 300 Level & California Terrace

5:30 PM

–

7:30 PM

Evening programming

Arena

7:00 PM

–

9:00 PM

Paramount+ Streaming Nights

ACC North 100 Level

7:30 PM

–

9:00 PM

VidCon After Dark

Room 207

9:00 PM

– 12:00 AM

TWIX® Prom

Arena

– 9:00 PM

5

MERCH REDEMPTION Did you pre-order merch for VidCon 2022?

Stop by the VidCon Merch Booth in the Expo Hall to pick up your VidCon hoodies, t-shirts, and posters! You can pick these up any time the Expo Hall is open, so you have all weekend to pick up your order. Don’t forget, though! If you don’t pick up your purchase, we will not ship it to you. To redeem your pre-ordered merch, all you have to do is bring your merch ticket QR Code (it’ll be in the PDF sent to the order holder with all of the other tickets) to the booth.

Didn’t pre-order merch? That’s ok!

You can also buy some rad VidCon stuff at the Official VidCon Merch Booth. Please note that the ACC (including the Official VidCon Merch Booth) is a cashless venue, so be sure to plan to bring a credit or debit card to use for any purchases.

6

APP & SOCIAL Do you want to know the time and location of a panel or workshop and add it to your schedule?

Do you need to figure out when and where your favorite Featured Creator is appearing?

Do you need to find some food or get to the Lost & Found?

Download the VidCon Mobile App Sponsored

by Linktree for the most up-to-date information about everyone and everything at VidCon! Available for iOS and Android — just search the app store for “VidCon US 2022” and don’t miss a thing!

VidCon Mobile App Sponsored by Linktree

FOLLOW @VIDCON

@VidConSnaps

We want to see all of the fun you’re having at #VCUS22, so don’t forget to tag us!

#VCUS22 7

#EXPLOREVIDCON Explore VidCon & Win Prizes!

Here’s just one more way to enjoy your time at VidCon! Participate in a series of challenges, post proof to social media, and earn points for your chance to snag stickers, t-shirts, hoodies, tickets to the next VidCon US event, and more! For details, official rules, and a full list of challenges, visit the Explore VidCon page on the VidCon app or VidCon.com.

What you need: A smartphone and/or a camera, your own personal social media accounts (TikTok, Instagram, Twitter, YouTube, and Snapchat all count), and a willingness to have fun!

How to play: Complete tasks throughout the event to earn points! After you complete each challenge check in with a VidCon staff member at the Info Desk to receive a sticker to place in your Conference Guide. Once you accumulate 15 or more points, turn your #ExploreVidCon Conference Guide page in to be entered into a raffle to receive prizes.

8

CREATORS LIKE YOU ARE BUILDING THE INTERNET OF TOMORROW ON THE BLOCKCHAIN. Meet Tezos, the open-source, energy-efficient, and selfupgrading blockchain at the forefront of this revolution.

It does what other blockchains promise to do in the future, today. Stop by the Tezos booth #2502 at VidCon ‘22 and learn about Blockchain, NFTs and what they mean for creators everywhere. Learn more at tezos.com

COMMUNITY TRACK SCHEDULE

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Festival Stage: Wednesday Performance Block #1 FESTIVAL STAGE, PRESENTED BY INVISALIGN

Community Networking: Crypto ROOM 205 This networking session will connect all who are in the crypto space including, but not limited to, initial coin offerings, trading, NFTs, Web3 dapps, DAOs, and more. Come meet and mingle with other YouTubers, project owners, SaaS providers, and crypto enthusiasts.

7:00 PM – 9:30 PM

11:00 AM – 11:30 AM

Festival Stage: Wednesday Performance Block #2 FESTIVAL STAGE, PRESENTED BY INVISALIGN

Family vs. Family FESTIVAL STAGE, PRESENTED BY INVISALIGN The McFarlands, Fatima (IconicGreen), Munera (Iconiccpinkk), Anisa (Iconicyellow) Somebody call Steve Harvey because this family feud just got heated! Find out who will come out on top in this battle of the internet clans!

Moderated by: Blake de Pastino

WEDNESDAY JUNE 22 1:00 PM – 5:00 PM

THURSDAY JUNE 23 10:00 AM – 10:30 AM Pants On Fire FESTIVAL STAGE, PRESENTED BY INVISALIGN Matt Taylor, Leo González, Benjamin De Almeida (BENOFTHEWEEK), itsoraida, Georgie (soupytime) Who’s telling the truth and who’s lying?! Two teams of three comedians compete against each other in this mystery storytelling game.

Moderated by: Blake de Pastino 10:00 AM – 11:00 AM Charli D’Amelio x Lightricks SPOTLIGHT STAGE PRESENTED BY SPOTIFY Charli D’Amelio Sponsored by Lightricks. Don’t miss out on our Lightricks Creator Panel, featuring none other than Charli D’Amelio! Join us for an empowered conversation about what it really takes to make it as a creator today. Plus, Charli will be hosting a live demo!

KREW Hour FOR YOU STAGE PRESENTED BY TIKTOK KREW It’s a family affair when the KREW siblings gather! Catch them during this Featured Creator Hour where they’ll answer all your burning questions.

‘Diamond in the Rough’ on Creator+: Ask the Cast!

DISCOVER STAGE PRESENTED BY TIKTOK Griffin Johnson, Kirstin Leigh, Adam Wescott, Alan Chikin Chow Sponsored by Creator+. TikTok standout Griffin Johnson produces and stars in ‘Diamond in the Rough,’ exclusively on Creator+. Watch the global trailer premiere and hear how Griffin made his first movie, sharing fun stories with Kirstin Leigh, Samantha Boscarino, and producer Adam Wescott. Come ask any questions you have about creators making movies.

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Triggered: The Sensationalization of Mental Health Issues Online ROOM 211 Shani T (The Shani Project), Dr. J (amoderntherapist), Dr. Courtney Trace (@the.truth.doctor), Nadia Addesi Join this panel of mental health professionals as they talk about how mental health information is presented online. Discover some of the dangers of sensationalizing certain mental health terms and the importance of using the language correctly.

Moderated by: V Spehar (UnderTheDeskNews)

11:30 AM – 12:30 PM The Onyx Family Experience SPOTLIGHT STAGE PRESENTED BY SPOTIFY Onyx Family Join the Onyx Family for an hour of fun! Now is your chance to see your favorite family IRL and maybe even ask them a question.

Sauté Your Way to Success FOR YOU STAGE PRESENTED BY TIKTOK Morgan Eckroth (MorganDrinksCoffee), Halle Burns, Nicole Enayati (Mythical Kitchen), Josh Scherer (Mythical Kitchen), Owen Han Spice up your VidCon experience with top internet chefs as they discuss how to cook up views and create a successful cooking channel!

Moderated by: Saby Hesri Live Q&A with the Merrell Twins, Alex Wassabi, and Aaron Burriss DISCOVER STAGE PRESENTED BY TIKTOK The Merrell Twins, Alex Wassabi, Aaron Burriss Is there anything you’ve been dying to know about your favorite creators? Well, this is your chance! Prep those questions and get ready for fun at this Q&A! Non Fungible Planet ROOM 207 Mark Vins (Brave Wilderness), Jina Kim, Slayy Point Non-Fungible: Something that is unique, irreplaceable and non-interchangeable. Exactly like our Earth. Join YouTube and the creators they have partnered with to inspire exploration of Earth and the importance of protecting it. View and discuss “eco-excursions” from far-flung locations all over the globe with the creator hosts themselves, as they showcase the awe that these natural wonders hold, and preserve the beauty of the planet that we call home.

Embracing Individuality ROOM 209 Karim Jovian, Lily Renee (lilxxxbug), Ravon, Jesus Nalgas, Alexis Carrasco It’s true, we spend a lot of time focusing on trends and pop-media.

But all of those trends started somewhere, with someone who stood out from the crowd. In this session, we’ll talk about individuality and how your sense of fashion, humor, and self need not fit into any particular mold.

Beyond the Blush ROOM 211 Rachel Levin (RCLBeauty101), Alannized In this session, we’ll be getting real about some common misconceptions of the makeup industry. Uncover how makeup can be used to express your creativity and personal style in this informative session led by top creators in the realm of fashion and beauty.

Diversity Spotlight: Playing to Our Strengths ROOM 213 Zach and Pat Valentine (Valentine Brothers), Imani Barbarin | Crutches And Spice, Jessica McCabe (How to ADHD) Tune in as these panelists discuss how creators with disabilities are finding community through social media and share their experiences with trend and app inclusivity.

Moderated by: Aidan Bryant (UX Researcher - YouTube) Community Networking: Small Creators ROOM 205 Small creators — this session is for you! This is your chance to meet each other, swap tips, make connections, and share your love of content creation. Make connections, new friends, and memories at this networking session.

12:00 PM – 12:30 PM A Drama-Free Smile Session FESTIVAL STAGE, PRESENTED BY INVISALIGN Sponsored by the Invisalign® brand, join your favorite creators at the Festival Stage for an interactive and drama-free session that delights the crowd and proves that a winning smile needs no interruption.

1:00 PM – 2:00 PM Hacking the System DISCOVER STAGE PRESENTED BY TIKTOK Alan Chikin Chow, Leenda Dong, Tyshon Lawrence With so much to balance each day, creators know the importance of good time-saving tricks. Crack the code and level up your routine with these creators as they share some of their best life hacks. ¿Cómo Se Dice? Creating Universal Content in Our Native Language!

ROOM 208 Jesus Acevedo (@jesusacevedox43), Monica Villa (@monitoocrazy) Multilingual content creators are able to entertain a wide range of audiences around the world! Join these iconic creators as they discuss breaking down language barriers and finding success!

Moderated by: Jorge de los Santos Everyone is Beautiful ROOM 209 Sierra Schultzzie, AdamRayOkay, Jony Sios, Sir Carter (@sirthestar), MissDarcei The days of defining ourselves against the commercial beauty industry are over. Discover how these daring digital pioneers are embracing diversity and inclusivity to challenge the traditional ideas of beauty created by the old guard of the makeup industry.

Moderated by: Naomiheartsxo Mi Vida, Mi Voz ROOM 210 Mya and Myka Montoya (Montoya Twinz), Alexia Del Valle, Isabella Ferregur, Nikki Garza In this session we’re joined by Latinx creators as they discuss representation in entertainment and media as it stands, and how they feel about being a voice for their community.

Moderated by: Andrea Casanova (Latinapreneur)

Community Networking: DIY/Tech/Maker ROOM 205 Makers, hackers, and technologists unite! Let’s get together and talk tech, evolving landscape, and how the industry is changing the way we share information. Are government regulations or legal issues changing how you present information? Is there too much pay to play? How do you share or think about providing information that is outside the box? Let’s discuss in this networking session!

2:30 PM – 3:30 PM Featured Creator Hour: Dream SMP SPOTLIGHT STAGE PRESENTED BY SPOTIFY CaptainPuffy (Cara), Jack Manifold, Hannahxxrose, Ranboo, Philza, TommyInnit, Tubbo, Eret, Wilbur Soot Come kick it with members of the popular Dream SMP server as they join each other on stage to answer your questions.

The Young and The Restless FOR YOU STAGE PRESENTED BY TIKTOK Santea, Sophie Fergi, Blake Manning, Seth Obrien, Merrick Hanna Social media has been driven by young people since its inception.

Listen in as these top young creators talk about their journeys, the advantages and pitfalls of being a young person online, and staying grounded as your popularity grows.

Moderated by: Evan Britton How TikTok Is Bringing in the New School of Sound ROOM 211 Saucy Santana, Cochise Zai1k From community-driven trends and content styles, to unique sounds and more, music has defined the culture on TikTok. In this panel you’ll hear from your favorite emerging artists and the TikTok music team as they dive into celebrating authenticity through music, how TikTok has become a vessel for the new class of hip-hop stars, and the platform’s role in revitalizing the music discovery process.

Moderated by: Madina Sissoko, Music Content and Trends Manager, TikTok The Ghosts of Pop Culture Past, Present, and Future ROOM 213 Jarvis Johnson, Eddy Burback, Jenny Nicholson, HePetty, Lindsay Ellis Join these dynamic creators as they discuss trends in online pop culture. How has the pandemic affected the digital landscape, and what we can expect in 2022 and beyond? Come find out!

Moderated by: Mara Schiavocampo 3:00 PM – 3:45 PM Sound Off FESTIVAL STAGE, PRESENTED BY INVISALIGN On the Outside, The Trills Join these musicians for a live karaoke session on the VidCon Festival Stage!

4:00 PM – 5:00 PM Kababayan! Celebrating Filipino Creators SPOTLIGHT STAGE PRESENTED BY SPOTIFY SeanDoesMagic, Hannah Balanay (THEXHAN), Aileen Christine, Deven Chris, Chase Del Rosario Join this panel of Filipino creators as they discuss how their culture influences their work, and what it means to them to represent their community online.

Moderated by: Kyne

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COMMUNITY TRACK SCHEDULE

Fashion Fluid Presented by It Gets Better FOR YOU STAGE PRESENTED BY TIKTOK Matt Bernstein (mattxiv), Cristian Dennis, Chrissy Chlapecka, Lily Renee (lilxxxbug), Makaela Ingemi (makingemi) Fashion has always been a medium for self expression, but it can be so much more than just showing off your style. For many in the Queer community it is a way of connecting with their identity and culture. Join these iconic creators as they discuss style and self-love. Discover how they’ve used their craft to move beyond the binary and celebrate individuality in every flavor!

Living Your Best Life DISCOVER STAGE PRESENTED BY TIKTOK Alyssa McKay, Monica Villa (@monitoocrazy), Anna X Sitar, Achieng Agutu (noordinarynoire) It’s easy to appear fun, fabulous, and carefree on social media, but the real trick is maintaining that feeling when the cameras are off.

Join these lifestyle influencers as they take us through their tips and tricks to maintaining a happy and balanced life both on and off camera.

Podcasts, Creators, and Stories — Oh My! ROOM 208 Julian Lopez (sweetea), Tyler Gaca (Ghosthoney), Bailey Sarian Join these iconic podcasters as they reflect on their journeys.

They’ll walk you through the dos and don’ts of creating a successful podcast!

Moderated by: Maria Consuelo Gonima (Big Smile) Appreciation or Appropriation ROOM 210 Owen Han, Jonny Morales, MissDarcei, Momo When the next craze hits your feed, how will you tell if it is appreciation or mimicry? Join this panel of creators as they discuss the importance of being able to celebrate diversity and admire culture without appropriating it.

Moderated by: Kat Blaque How Women in Hip-Hop Have Found a Home on TikTok ROOM 211 Monaleo, Doechii, Baby Tate In a primarily male-dominated genre, women in hip-hop have found a way to connect with their audience through TikTok which has translated to real-world impact on the charts. Join this session for a deep-dive into one of the most exciting and influential communities on the platform, and hear from music artists as they discuss the importance of women in hip-hop and their journeys to success through TikTok. Moderated by: ​​Shawna Spears, Senior Manager, Artist Partnerships - HipHop & R&B, TikTok

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Community Networking: Gaming ROOM 205 Over the past two years, the gaming community has seen massive growth that can undoubtedly be attributed to the need for social activities during the pandemic. What started out as a fun pastime quickly transformed into something much more — a new way for creators to connect with audiences, and a way for friends and strangers alike to network, spend time together, and bond over a shared passion. Are you part of a Minecraft SMP and looking to share your story with others? Do you want to understand why so many people adore this phenomenon sweeping through online video? Maybe you’re a small content creator looking to join other like-minded creators and create your own server? No matter the case, this networking session is for you!

4:30 PM – 5:15 PM Mars vs. Jupiter FESTIVAL STAGE, PRESENTED BY INVISALIGN Santea, AzzyLand, Eddie Preciado Do you want to play a game? This boys vs girl battle will be a competition of planetary proportions.

5:30 PM – 6:15 PM The World of Roblox SPOTLIGHT STAGE PRESENTED BY SPOTIFY InquisitorMaster, LeahAshe, MeganPlays, AshleyTheUnicorn, GamingMermaid Roblox has dominated the world of gaming, and these creators are here for it! Join in on the adventure as they discuss their favorite games, stories, and answer your burning questions!

Animation Domination FOR YOUR STAGE PRESENTED BY TIKTOK Jaiden Animations, King Science, Alan Becker Draw your attention to these creators as they answer questions about their journeys as animators!

Hunter Prosper’s Stories with Strangers DISCOVER STAGE PRESENTED BY TIKTOK Drew Afualo (Baba Yaga), Anna X Sitar, Alexia Del Valle, Alexis Carrasco, Nadia Addesi Hunter Prosper leads this conversation with an unlikely mix of creators on the impact and importance of sharing your story and listening to the stories of others. Afterwards, we’ll invite you to answer Hunter’s question of the day!

Moderated by: Hunter Prosper 7:00 PM – 9:30 PM Festival Stage: Thursday Performance Block FESTIVAL STAGE, PRESENTED BY INVISALIGN On the Outside, Hope, Hasley, Halle Pitman (The Pitman Sisters), Natalie Burdick

7:00 PM – 7:30 PM On the Outside 7:35 PM – 7:50 PM The Pitman Sisters 7:55 PM – 8:10 PM Natalie Burdick 8:15 PM – 8:25 PM I’m a Performer 8:30 PM – 9:30 PM DJ Karaba

FRIDAY JUNE 24 10:00 AM – 10:30 AM Take a Mental Health Break with Alyson Stoner FESTIVAL STAGE, PRESENTED BY INVISALIGN Alyson Stoner, Aileen Christine, Shani T (The Shani Project) Beat the burnout and nourish your mind, body, and spirit in this interactive mental health exercise led by Alyson Stoner.

10:00 AM – 11:00 AM We Got Game!

SPOTLIGHT STAGE PRESENTED BY SPOTIFY LeahAshe, Hannahxxrose, MeganPlays, AshleyTheUnicorn, Katliente In 2020, women accounted for nearly 41% of all gamers in the United States. Despite this, the world of professional gaming is still notoriously dominated by men. Get a glimpse into this ever-growing demographic with these amazing women as they discuss the challenges and rewards of their careers in the gaming industry.

Diversity in Gaming FOR YOU STAGE PRESENTED BY TIKTOK JD Witherspoon, Kimmie D (Kimmicles), TapL, Neekolul Gaming is popular among people of color, yet the industry still has a lot of work to do telling their stories. Like many realms, there are too few Black and Brown people at the table when it comes to the direction of the gaming movement. Join this important conversation with some prominent POC gamers as we discuss the importance of diversity and inclusion in the gaming industry.

LGBTQ+ Represent! Presented by It Gets Better DISCOVER STAGE PRESENTED BY TIKTOK Cristian Dennis, V Spehar (UnderTheDeskNews), Josh Helfgott, MacDoesIt, Miguel F Pena We’re here, we’re queer, we’re online! Join us as we discuss LGBTQ+ representation in the digital space. How is digital media changing to include diverse voices and what still needs to be done to amplify them?

Moderated by: Stephanie Allen State of Glamor ROOM 207 Aysha Harun, Riley Hubatka, Alannized Join these online beauty pioneers in a discussion on the state of the constantly-evolving digital beauty scene. Revisit the hottest trends of the past and hear predictions about what products and looks will dominate next.

Moderated by: Sharlize True Comedy Callbacks ROOM 208 Jesus Acevedo (@jesusacevedox43), Yung Astroo, Chadio Sit back and relax as we take a trip through time with some of the internet’s most dynamic comedians! Laugh along as they pick prompts out of a bowl and go around sharing their funniest stories.

DI-Why ROOM 209 Cosette Rinab, Becky Wright (The Sorry Girls), Kelsey MacDermaid (The Sorry Girls), Andy George (How to Make Everything) Learn how all of your favorite crafty creators come up with ideas, designs, and innovations in this informative and fun panel.

Moderated by: Sharlize True Oh, the Places You’ll Go ROOM 210 Alex Ojeda, Haley Takes On the World, Alison Teal (Alison’s Adventures) Travel along with some of your favorite vloggers as they tell all.

Learn about their favorite places to visit, how they got started, their most exciting stories, and whether traveling the world as a job really is as amazing as it looks.

Moderated by: Griffin Arnlund Class Is In Session ROOM 211 Kevin Lieber (Vsauce2), Kyne, Forrest Valkai (RenegadeScienceTeacher) These super-smart educational creators will be dropping knowledge in this session! Hear their stories, get some tips, and learn the dos and don’ts of conducting experiments that will wow and amaze!

Modern Multi-Hyphenates ROOM 213 Reece Feldman (guywithamoviecamera), Sierra Schultzzie, Laura Prepon, Stephen “tWitch” Boss (twitchtok7), Allison Holker-Boss From acting, to capturing content, to being a parent - how do these creators balance it all? If the pandemic taught us anything, it’s that being a multi-hyphenate doesn’t only describe your professional life. During this session, you’ll learn about striking a balance between your life online and off.

Community Networking: Squishmallow Swap Meet ROOM 205 Come on down with your favorite Squishmallows and collectibles to trade, share your stories, and make new friends!

11:00 AM – 11:30 AM TikTok Trivia FESTIVAL STAGE, PRESENTED BY INVISALIGN Jack Innanen, Arianna Hailey, Diego Martir, Wasil Daoud Put your TikTok knowledge to the test! Square off against a team of your favorite creators to see who is the ultimate TikTok trivia master.

11:30 AM – 12:30 PM Newlywed Game 2.0 SPOTLIGHT STAGE PRESENTED BY SPOTIFY Pau Torres, Fabio Guerra, Aileen Christine, Deven Chris, Kouvr Annon, Alex Warren Tune in to find out which of these iconic duos knows each other best! Let’s see how well they handle the pressure in this hilarious game.

Beauty On a Budget DISCOVER STAGE PRESENTED BY TIKTOK Makayla Did, AdamRayOkay, Hyram Yarbro, Jasminexgonzalez, Louie Castro Take your look to the next level without breaking the bank! Join some of your favorite pioneers of online beauty as they help you discover the best ways to keep up with new styles on a budget.

Moderated by: Chanel Tyler (Creator Lead, Beauty & Communities - YouTube)

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COMMUNITY TRACK SCHEDULE

Collab With Collab Crib ROOM 207 Kaelyn Kastle, Koolasoneil, Queen Khamyra, Robiiiworld, Tray Bills Join one of the hottest collab houses on the planet as they take the stage to interact with fans and discuss what it’s like to create as a team.

Blocked: Self-Love in the Face of Cyberbullying ROOM 209 Kat Blaque, Monroe Capri, Dr. J (amoderntherapist) The perceived anonymity of the internet emboldens cyberbullies to spread negativity from behind a screen, impacting creators and audiences alike. In this session, we’ll address how to combat the effects of online bullying by practicing self-love and managing your mental health while living your best digital life.

Moderated by: EJ Dickson (Rolling Stone) TikTok Dance Dance Evolution ROOM 213 Ronyboyy, Merrick Hanna, Nia Sioux Just like breakdancing in the 80s, TikTok has reinvented the way we dance! Join us as we look at some of the most popular dance challenges and discover some new moves.

Community Networking: Art & Animation ROOM 205 Attendees that create art, animation, or simply enjoy the medium are invited to make connections, share their work, and possibly set up collaborations with one another. Participants will have the chance to meet like-minded individuals and bond over the love of art and animation with some fun icebreaker games to kick off the conversation. Sketch pads and portfolios are welcome and appreciated!

12:00 PM – 12:30 PM Funny Food FESTIVAL STAGE, PRESENTED BY INVISALIGN Alex Wassabi, Nicole Enayati (Mythical Kitchen), Josh Scherer (Mythical Kitchen), Alejandra Tapia (@nanajoe19), Michelle Khare, Therealtati We are adding some spice to the cooking competition trope! Watch as three expert chefs go toe to toe in a live cook-off. The only catch is they can’t touch anything! Instead they will each be directing their co-chef, a comedian with no cooking abilities, to whip up their recipes! How will it end? The yolks will be runny…. Er the jokes will be funny, that is.

1:00 PM – 2:00 PM Q&A with KallMeKris and CelinaSpookyBoo FOR YOU STAGE PRESENTED BY TIKTOK Kallmekris, CelinaSpookyBoo KallMeKris and CelinaSpookyBoo will answer all your questions in this interactive Q&A! Get ready to spill the tea and have some laughs at this session.

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Digital Life and Mental Health ROOM 208 Shani T (The Shani Project), Karim Jovian, Anthpo, Dr. Courtney Tracy (@the.truth.doctor), Jessica McCabe (How to ADHD) It’s no secret that the pandemic has brought about some dramatic changes in the state of social media. Out of necessity, we’ve been living a lot of our lives online. Though great in many ways, this dramatic shift has also brought newfound pressures for content creators, misuse of the medium, and a loss of real-life motivation for many. Join us in this timely panel as we discuss mental health and how to recover from a year spent behind a screen.

Moderated by: John Green Activism IRL ROOM 209 AmandaRachLee, Mara Schiavocampo We’ve seen an incredible uptick in activism online. Social media is an invaluable tool to draw attention to some of society’s ills.

However, the easy tool of sharing and liking in the digital space can be a performative act when the online protest does not translate to real life change. Join the conversation to discover how to use your platform to get involved and spark real change!

Moderated by: Danielle Milton (Top Creator Strategic Partner Manager, Communities - YouTube) Diversity Spotlight: The Originators ROOM 210 Keara Wilson (Queen Keke), Ronyboyy, Tracy Joseph, Arianna Taylor (@ari.arii) Originators are the creators who start the trends we know and love — they choreograph viral dances, create viral sounds, and continue to make an impact on the culture both on and off the platform. Join us for a panel featuring some of TikTok’s most impactful originators, who will discuss their creative process, what it’s like starting a viral trend, and why maintaining a culture of credit helps encourage innovation.

Moderated by: Alexzi Girma, Creator Community Manager at TikTok Live, Laugh, Learn DISCOVER STAGE PRESENTED BY TIKTOK Jack Innanen, Arianna Hailey, KeemoKazi, Elyse Myers Tune in as we learn the craft of comedy from some of the internet’s funniest creators! Come for a laugh, stay for a lesson.

Moderated by: Anthony Zambito Community Networking: Books That Hook ROOM 205 Led by Lindsay Ellis Come boast about your favorite reads and discuss what makes books so special in this interactive session with some of your favorite creators! This one will be a real page-turner!

2:30 PM – 3:30 PM ¡Mi Gente! Celebrating Latinx Creators SPOTLIGHT STAGE PRESENTED BY SPOTIFY Alejandra Tapia (@nanajoe19), AdamRayOkay, Jonny Morales, Claudipia, Diego Martir In this panel, we’ll be highlighting Latinx creators who are making big waves online. Hear about how they are using their platforms to celebrate and represent their culture and build communities.

Moderated by: Louie Castro

Beyond Your ‘For You’ Feed: Creators IRL FOR YOU STAGE PRESENTED BY TIKTOK Brittany Broski, Spencewuah, Morgan Eckroth (MorganDrinksCoffee), Emily Zugay, Sir Carter @sirthestar These creators are making waves in their communities both on and off the platform. Learn from some of TikTok’s most innovative creators as they explain how they’ve risen to the top using the platform to inspire and entertain.

Moderated by: Alan Chikin Chow Black Media Matters ROOM 207 DangMattSmith, Tik.Tok.Tahj, JD Witherspoon, Therealtati, La’Ron In this panel we’ll discuss the importance of representation and how social media can break stereotypes, educate others, and open doors for Black creators.

Moderated by: Kat Blaque #NoFilter ROOM 208 Molly Burke, Rachel Levin (RCLBeauty101) Thanks to the magic of social media, makeup and beauty tips are more accessible than ever before. But with great beauty comes great responsibility. Join us as we discuss how to create online beauty content that is more than just superficial comparisons, translating likes into validation, and crowdsourcing product recommendations.

Moderated by: Liz Adams (Top Creator SPM - Beauty - YouTube) Bring the Magic to Life ROOM 210 Natalia Seth, Julian Bass, Paige Piskin, Aaron’s Animals How did they pull that off?! These days, incredible visual effects aren’t limited to blockbuster franchises. Nowadays, your favorite creators are skillfully using digital effects that rival the big screen.

Join us to learn some amazing ways you can enhance your TikTok presence with these modern tools that are out of this world.

Moderated by: Kaylen Zahara TikTok Let’s Rock!

ROOM 211 Kira Kosarin, Bryce Xavier, Makayla Did TikTok has revolutionized the music industry, positioning itself as a powerful promotional tool for both up and coming and established artists alike. Learn how to level up your music marketing strategy from top artists on the platform!

Moderated by: Kurt Hugo Schneider 3:00 PM – 3:45 PM Groovin’ with Cost n’ Mayor FESTIVAL STAGE, PRESENTED BY INVISALIGN Kadeem (Basement Gang), Nathaniel James (Basementgang), Nick McDonald (Basement Gang) Bust a move with Cost n’ Mayor as they lead you, and a group of iconic creators, in a live dance tutorial!

Hosted by: Cost n’ Mayor 4:00 PM – 4:45 PM Watcher Q&A - More About Ghosts, Food & Puppets SPOTLIGHT STAGE PRESENTED BY SPOTIFY Steven Lim (Watcher), Ryan Bergara (Watcher), Shane Madej (Watcher) Laugh along with the creative minds behind Watcher as they discuss upcoming projects and what it’s like hosting hilarious unscripted series.

Phone Screen to Silver Screen FOR YOU STAGE PRESENTED BY TIKTOK Alan Chikin Chow, Michael Le (justmaiko), Enkyboys It is becoming more common for big name creators to get big screen opportunities, like Michael Le (justmaiko) in Spider-Man: No Way Home. Join us as these creators talk about their experiences going from their own studios to Hollywood sets!

Moderated by: EJ Dickson (Rolling Stone) Featured Creator Hour: Smosh DISCOVER STAGE PRESENTED BY TIKTOK Smosh Is there anything you’ve been dying to know about your favorite creators? Well, this is your chance! Prep those questions and get ready for fun at this Q&A! Community Networking: Activism/Mental Health ROOM 205 One of social media’s biggest strengths is the ability to create awareness. More than ever before, we are super tuned-in to what’s happening around the world, and sometimes even what’s happening with ourselves. We’re discussing everything from social justice to mental health, and creating powerful communities along the way.

This networking session will bring together attendees who are interested in the topics of activism and mental health to further expand those communities and to discuss all the ways in which platforms can be used to connect people, highlight important issues, and spark change.

4:00 PM – 5:00 PM Who Run the World ROOM 207 Molly Burke, Kira Kosarin, Crissa Jackson (@Crissa_Ace), Kaelyn Kastle These fierce creators have shattered the digital glass ceiling and are ready to show you how they did it. Join us for this inspiring discussion about finding success as a woman in a male-dominated industry.

Creator Conspiracies ROOM 208 STRANGE AEONS, HePetty, Ravon Join this gossip group as we break down some common internet conspiracies and spill the tea on the mysteries of the digital realm.

The Sound of Laughter ROOM 211 Jon Cozart (PAINT), Natalie Burdick, Mikey Angelo (Mr Grande) These musical comedians have created some of the internet’s most timeless videos. Join some of the greats as they discuss their creative process and the secrets of comedy!

Moderated by: Rose Kelso So, You Wanna Be a Streamer?

ROOM 213 Jack Manifold, Kimmie D (Kimmicles), CodeMiko, TapL Ever wanted to play your favorite games professionally? Find out how in this session! These gamers will reflect on their personal journeys starting their gaming channels and give you advice on how to start your own.

Moderated by: Katliente 4:30 PM – 5:15 PM Minute to Win It FESTIVAL STAGE, PRESENTED BY INVISALIGN QUEEN KHAMYRA, ELLIANA, CHADIO, THE CRAZY GORILLA, BLAKE MANNING Show up and cheer on your favorite creators as they compete in this wacky competition of one minute games. Tune in to find out which team will take the trophy!

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COMMUNITY TRACK SCHEDULE 5:30 PM – 6:30 PM Diversity Spotlight: Using Platforms to Spark Social Change ROOM 208 Aysha Harun, Bryce Xavier, Blair Imani Let’s talk about it! Our world is beautifully diverse and our diversity is our strength. At times we have fallen short in amplifying the voices on the margins. In this session, creators will invite us into a transformative conversation. Why is inclusion important? What is the climate for BIPOC in the digital world? How can we use our platform to shine a light on those who have been ignored? Join us in this discussion to learn more.

Moderated by: Vira Slyvinska Gayming Presented by It Gets Better ROOM 209 Eret, Kedapalooza, MiladyConfetti Gaming gives us the chance to immerse ourselves in a fantasy world. But how immersive are these worlds when we have trouble picturing ourselves in them? Tune in as we discuss the importance of inclusive storylines and LGBTQ+ representation in video games.

Moderated by: Brian Moreno Flip the Script: Keeping Scripted Content Fresh ROOM 210 Tik.Tok.Tahj, Leo González, Yung Astroo, TimTom, Robiiiworld In this panel we’re joined by some of the most creative skit-based influencers for a discussion about how they come up with new ideas, develop characters, and work within the ever-changing time constraints of TikTok! Moderated by: Jillian Laganelli Influencing the World ROOM 211 Beauty2thestreetz, Jesús Morales (juixxe), Miguel F Pena Social media is more than just a platform for highlighting the latest trends. Lately, it has been more frequently used as a powerful tool for spreading awareness. Join this panel as they discuss the power of online activism and how influencers can make an impact on their community.

Moderated by: Nicole Sweeney (Executive Producer, Complexly)

7:30 PM – 8:00 PM Jon Cozart 8:00 PM – 8:30 PM The Trills 8:30 PM – 9:30 PM RISING STAR: #YOUTUBEBLACK ARTIST SHOWCASE FESTIVAL STAGE, PRESENTED BY INVISALIGN Ada Hopkins (Strategic Partner Manager, Top Creator Communities - YouTube), Adam McFarland (Program Manager, Black Music & Cultures - YouTube), Teezo Touchdown Join YouTube in showcasing rising star, Teezo Touchdown, from YouTube’s Black Voices Fund, which amplifies and celebrates Black creators, artists and content. Bring all the vibes and good energy as this is sure to be an electrifying performance to close out day two of Vidcon. You don’t want to miss this!

SATURDAY JUNE 25 9:00 AM – 9:30 AM Don’t Sweat It! FESTIVAL STAGE, PRESENTED BY INVISALIGN Michelle Khare, Makaela Ingemi (makingemi), Monroe Capri Need a quick energy boost? Shake it up with Michelle Khare and other iconic fitness gurus as they lead you in this quick workout!

10:00 AM – 10:30 AM It’s a Draw FESTIVAL STAGE, PRESENTED BY INVISALIGN Emirichu, CypherDen, Haminations In this interactive game, artists will spin the wheel to determine the subject and style of their on-the-spot drawings of classic cartoon characters.

Moderated by: Marley Diazdelvalle 10:00 AM – 11:00 AM

The Legends ROOM 213 Jon Cozart (PAINT), Nathan Zed, Kurt Hugo Schneider, Vy Qwaint, Chad Wild Clay Join this panel of icons as they discuss their favorite parts of their careers so far, and reflect on how social media has evolved since they entered the game!

Moderated by: Hank Green

Mad Science SPOTLIGHT STAGE PRESENTED BY SPOTIFY William Osman, Michael Reeves, Kevin Lieber (Vsauce2), Jake Laser (JLaservideo), Andy George (How to Make Everything) These inventors, engineers, tinkerers, and mad scientists have built careers out of curiosity. Learn about their explorations of the digital world, and how they turn their adventures into fun and educational content.

7:00 PM – 8:30 PM

Gaming Today and Tomorrow FOR YOU STAGE PRESENTED BY TIKTOK Infinite / Caylus, TapL, GamingMermaid Join these pioneers of gaming in a discussion on the state of this constantly-evolving world. Revisit the most popular titles and franchises of the past and hear predictions about what the future may hold for gamers.

FESTIVAL STAGE: FRIDAY PERFORMANCE BLOCK FESTIVAL STAGE, PRESENTED BY INVISALIGN Jon Cozart (PAINT), The Trills, Tyshon Lawrence & Forrest Valkai (RenegadeScienceTeacher)

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7:00 PM – 7:20 PM Tyshon Lawrence & Forrest Valkai (RenegadeScienceTeacher)

Insecurities & Growth: 5 Creators’ Stories DISCOVER STAGE PRESENTED BY TIKTOK Plastique Tiara, Kelsey Darragh, Rahul Rai, Hillary Star, Kennedy Murray Sponsored by @PrimeVideo. You’ll hear stories from five popular creators: @Plastique_Tiara, @TheRealRahulRai, @KelseyDarragh, @ Hillary.Star, and @WhoKae. They’ll open up about insecurities they’ve faced, growth they’ve experienced, and how their north stars have guided their decision making. Are you ready to feel inspired by your favorite creators?

Later Haters ROOM 207 Devon Rodriguez, Beauty2thestreetz, Jesús Morales (juixxe), Alyson Stoner The internet is a portal to beauty, knowledge, and adventure.

Unfortunately, it has also become a bastion for bullies and trolls to anonymously throw shade. But not if these creators have anything to say about it! Join them as they discuss how they’ve built their brands on kindness and love, working tirelessly to spread positivity throughout the digital world.

A Family That Creates Together…

ROOM 208 Hope, Hasley, Halle Pitman (The Pitman Sisters), The Scotts (Kristy), The Scotts (Desmond) Join some of the most popular creator families as they discuss the ups and downs of creating with their loved ones. Listen as they talk about how they balance their personal lives with their online personalities.

Protecting Our Planet ROOM 209 Alison Teal (Alison’s Adventures), Halle Burns, Hyram Yarbro Whether we’re aware of it or not, every little thing we do can have a big impact on our planet. Join these environmentally-conscious creators as they discuss what they’re doing to be more eco-friendly, and how you can join them!

Social Skeptics ROOM 211 V Spehar (UnderTheDeskNews), Taylor Lorenz (Washington Post), Ej Dickson (Rolling Stone) The last couple years have been extremely divisive and polarizing.

Misinformation runs rampant in the headlines and in social media feeds. How are news outlets verifying the accuracy of their information? Find out in this timely session.

Community Networking: Music ROOM 205 Whether you’re actively working in the music industry, looking to break into it, or simply a fan, drop by this networking session to hang out with fellow music enthusiasts. Use the space to swap tips on how to grow your number of listeners, discuss your favorite artists, exchange festival advice, and more — the only limit is your imagination!

11:00 AM – 11:30 AM Everybody Dance Now FESTIVAL STAGE, PRESENTED BY INVISALIGN Davonte House, Ajani Huff, Kadeem (Basement Gang), Nathaniel James (Basementgang), Nick McDonald (Basement Gang) Watch teams of your favorite creators as they square off in this epic dance battle to see how well they know the top ten dance trends.

Who will reign victorious in this test of brain and body?

11:30 AM – 12:30 PM Bed Wars: Animators vs. Minecrafters SPOTLIGHT STAGE PRESENTED BY SPOTIFY JaidenAnimations, illymation, CaptainPuffy (Cara), Ranboo Are you team Animators or Minecrafters? Suit up and get ready to battle! Don’t miss your favorite gamers going toe to toe, live and in person.

Wellness in the Digital Age DISCOVER STAGE PRESENTED BY TIKTOK Spencewuah, Chris Olsen, Elyse Myers, Jessie Paege Building a career out of your passion sounds like a dream. And it is, but without work-life balance, it can quickly become a nightmare.

Listen in as these creators discuss how to establish synergy between your digital self and your mental health.

Moderated by: Alexandra Nikolajev Get Schooled in Productivity ROOM 207 Anthpo, Zahra - Muslimthicc, Jazzy Anne, Nathan Zed, Alyssa McKay Cramming doesn’t work in school, and it won’t work for your brand.

Learn how these creators balance their channels and their hectic schedules. Bring your vision to life with tips and tricks that will help you stay organized.

Moderated by: Miki Rai Diversity and Representation in Social Media ROOM 209 Jonny Tran (lejonnytran), Imani Barbarin | Crutches And Spice, Abigail Thorn, Blair Imani, Achieng Agutu (noordinarynoire) The discourse surrounding diversity and representation in digital media is alive and ever-evolving. How has the culture shifted, and in what ways has it gotten better or worse? Join the discussion with these creators as they share their first-hand experiences and perspectives.

Moderated by: Earnest Pettie (Trends Insights Lead - YouTube) Moves Like Jagger ROOM 211 Koolasoneil, Tray Bills, Tracy Joseph Join some of the internet’s best movers and groovers as they answer questions about how they got into the business of dance and built a brand doing it!

Cosplay Runway ROOM 213 Jake Laser (JLaservideo) Strut your stuff on the cosplay catwalk! This is your chance to rep your favorite characters and fly your fandom flag. There may even be a surprise in store for the best dressed.

Community Networking: Fandom-monium ROOM 205 Led by Jenny Nicholson & Jony Sios Calling all Swifties, Directioners, Trekkies and the like! Come hang out and discuss your favorite fandoms and make new friends to fangirl with!

12:00 PM – 12:30 PM Sister, Sister FESTIVAL STAGE, PRESENTED BY INVISALIGN Kirsten Titus, Erika Titus, Mya and Myka Montoya (Montoya Twinz), Alexa & Alicia (The Montes Twins) Don’t worry, you’re not seeing double. Well... actually you are. We’re pitting these pairs of siblings against each other in a gaming challenge to see who will reign supreme! Join us to find out who dominates in this duel of duos!

Moderated by: Evan Britton

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COMMUNITY TRACK SCHEDULE 1:00 PM – 2:00 PM Creators in Comedy FOR YOU STAGE PRESENTED BY TIKTOK Leenda Dong, Chase Del Rosario, Mr. Hamilton Come for a laugh, leave with a lesson! Join us as we pick the brains of the internet’s funniest creators.

Live Podcast: Dear Hank & John DISCOVER STAGE PRESENTED BY TIKTOK Hank Green, John Green Join VidCon founders Hank and John Green for this live recording of their podcast. In each episode, they offer both humorous and heartfelt advice about life’s big and small questions. This is your chance to get a behind-the-scenes look!

Your Teen Found Success Online, Now What?

ROOM 208 BillyVSCO, DadlifeJason, Sulhee Jessica Woo Parents often find themselves feeling surprised and somewhat unprepared to help their teen navigate newfound online success.

This panel features TikTok creators who are also parents and can speak from personal experience about navigating what comes with online popularity, including handling press and brand inquiries, working with talent agencies, balancing offline priorities, and practicing self-care.

Moderated by: Tracy Elizabeth, Head of Issue Policy, Trust & Safety, TikTok Do or DIY ROOM 209 Cosette Rinab, Becky Wright (The Sorry Girls), Kelsey MacDermaid (The Sorry Girls), Lisa Asano (Speckledbrownie), Everything Eryn This competition will pit DIY artists against one another to create art on the spot. The catch is? They have no idea what items they’ll use to bring their masterpiece to life! Artists will race against the clock to transform a randomly-selected using only a basic toolkit.

After 45 minutes, they will unveil their pieces and the audience will vote on which is their favorite!

Moderated by: Radhika_bangia Live Podcast: DRAMA MAMA with BENOFTHEWEEK ROOM 210 Benjamin De Almeida (BENOFTHEWEEK) What do we need most in life? Water, you might say? Food, you may incorrectly guess? LOVE? No. It’s drama. Welcome to this special live recording of the DRAMA MAMA podcast hosted by BENOFTHEWEEK! We’ll pick apart the latest, juiciest drama and you’ll receive BENOFTHEWEEK’s expert advice and opinions on every matter.

Community Networking: LGBTQ+ ROOM 205 We’re here, we’re queer, and we want to have a kiki! Come hang out and make new friends in this safe space, where who you are and how you identify are celebrated!

2:30 PM – 3:30 PM

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Amp World: Brent Rivera and Friends SPOTLIGHT STAGE PRESENTED BY SPOTIFY Brent Rivera, Lexi Rivera, Ben Azelart, Lexi Hensler, Pierson Wodzynski Get ready to have a blast with Brent Rivera and friends at this interactive, creator’s-choice session!

Animators Bring New Worlds to Life FOR YOU STAGE PRESENTED BY TIKTOK Illymation, CypherDen, Haminations In this interactive session, we discuss the ever-evolving world of animation and visual effects. Learn how to get involved in this dynamic and magical industry.

Moderated by: Rebecca Parham (Let Me Explain Studios) Modern Museums ROOM 208 Devon Rodriguez, Jake Ceja, Lisa Asano (Speckledbrownie), Everything Eryn Social media has given artists the opportunity to showcase their art in new and innovative ways. Join these incredible artists as they discuss how they utilize the web to bring their talents to the masses.

Moderated by: Jazzy Anne Live Podcast: A Hot Dog Is a Sandwich ROOM 210 Nicole Enayati (Mythical Kitchen), Josh Scherer (Mythical Kitchen) Join Josh Scherer and Nicole Enayati of Mythical Kitchen in this live recording of their podcast. Listen in as they debate some of the internet’s most controversial culinary quandaries.

Coming Out: Balancing Authentic Identity and Privacy Online Presented by It Gets Better ROOM 213 Chris Olsen, STRANGE AEONS, Abigail Thorn, Tyler Gaca (Ghosthoney), Mario Selman In this session, queer panelists will discuss the nuances of coming out to your audience, and how the pressure of being a voice for your community while maintaining your own privacy can be a balancing act.

Moderated by: Beck Canote 3:00 PM – 3:45 PM SM6 Sibling Showdown!

FESTIVAL STAGE, PRESENTED BY INVISALIGN SM6 Is blood thicker than water?! Find out during this session of competitions where only one duo of SM6 will reign supreme!

Hosted by: Georgie (soupytime) 4:00 PM – 5:00 PM The Culture Starts on TikTok SPOTLIGHT STAGE PRESENTED BY SPOTIFY Drew Afualo (Baba Yaga), Jonny Morales, Robert Lucas of @ thesweetimpact Sponsored. Diverse creatives on TikTok continue to make an incredible impact on the trends that move our culture forward. In this panel, creators from the TikTok for Black Creatives, TikTok Latinx Creatives, and TikTok Trailblazers programs will discuss celebrating community through content creation; the importance of crediting originators; and how to build an authentic brand.

Moderated by: Kudzi Chikumbu, Director of Creator Community at TikTok

Q&A with The Odd 1s Out FOR YOU STAGE PRESENTED BY TIKTOK The Odd 1s Out Is there anything you’ve been dying to know about your favorite creators? Well, this is your chance! Prep those questions and get ready for fun at this Q&A! Live Podcast: Internet Reject with CaptainPuffy DISCOVER STAGE PRESENTED BY TIKTOK CaptainPuffy (Cara), Wilbur Soot Watch the live recording of the first-ever episode of Internet Reject, CaptainPuffy’s weekly live podcast starting in August on Twitch.

CaptainPuffy will be joined by special guest Wilbur Soot to talk about his latest work, juggling music and streaming, his journey from creating videos to roleplaying on the Dream SMP, his experience at VidCon, and more!

Stuntin’ On ‘Em! ROOM 207 Alex Ojeda, Benjamin De Almeida (BENOFTHEWEEK) This panel of thrill seekers and risk takers will take you on a crazy ride. Learn more about these creators who never back down from a challenge!

Pride Online Presented by It Gets Better ROOM 208 Matt Bernstein (mattxiv), Kat Blaque, Josh Helfgott, Nikki Garza Join us as we celebrate how social media has elevated the queer community, providing a platform for LGBTQ+ voices while mass media tries to catch up.

Moderated by: Beck Canote Featured Creator Hour w/ The Scotts ROOM 210 The Scotts (Kristy), The Scotts (Desmond) TikTok stars Kristy and Desmond Scott take the stage for this hour of fun. Come prepared with all your burning questions and be ready to have a great time!

Project Sweetea ROOM 213 Frank Lopez, Julian Lopez, Logan Mendoza, Danny Plascencia Join the creative minds behind sweetea for a fun hang out! Come prepared with your best questions and be ready to have a great time!

Community Networking: Podcasting ROOM 205 Put down your mics! At least for a little while, as you network and meet other like-minded podcasters and talk show enthusiasts. Come meet new friends to hit “record” with, discuss your favorite talk show fandoms, and celebrate your love for audio-focused content!

4:30 PM – 5:15 PM Twisted Pictionary FESTIVAL STAGE, PRESENTED BY INVISALIGN Devon St. Arnaud (GingerPale), CircleToonsHD, TootyMcNooty, Emirichu, Alan Becker Get ready for Pictionary — with a twist! Our artists will be taking your suggestions and painting them using sponges attached to their elbows. Bet we’ll end up with a bunch of Jackson Pollocks by the time we’re through. You won’t want to miss it!

5:30 PM – 6:15 PM Q&A with Khaby Lame SPOTLIGHT STAGE PRESENTED BY SPOTIFY Khaby Lame Khaby Lame shook up the world of online video with his simple but genius posts that have elicited millions of laughs without him ever saying a word. Now, Khaby is breaking his silence just for you. Is there anything you’ve been dying to know about this massive internet star? Now is your chance to ask your questions and learn more about Khaby!

Sketchy Friends FOR YOU STAGE PRESENTED BY TIKTOK Devon St. Arnaud (GingerPale), CircleToonsHD, TootyMcNooty, SomeThingElseYT Animators bring new worlds to life! In this session we will dive into the amazing work of some talented online artists. They’ll discuss collaboration with other artists, techniques for the digital medium, and their favorite social platforms.

Connecting Through the Metaverse DISCOVER STAGE PRESENTED BY TIKTOK Jesse Damiani, Leeston Bryant, Matthew Klimpke, Edward Zipco, Brian David-Marshall Sponsored by Tezos. More and more communities are connecting through the power of the Metaverse. Will you be joining the Web3 movement?

5:30 PM – 6:30 PM TikTok Tunes ROOM 208 Charlie Curtis-Beard, Ayzha Nyree, Andre Swilley Although it may not be a music platform in the traditional sense, there is no denying that TikTok has become a driving force behind some of the most viral hits today. In this session, Azyha Nyree and Charlie Curtis-Beard will discuss how TikTok helped them kick-start their careers and share their musical talent with the world.

Live Podcast: Violating Community Guidelines ROOM 210 Brittany Broski, Sarah Schauer Join Brittany Broski and Sarah Schauer as they make magic in this very special live recording of the Violating Community Guidelines podcast. This internet-hardened duo will explore all the corners of the wild and wacky web with you as their special guest!

Community Networking: Travel & Theme Parks ROOM 205 Ever experienced wanderlust? Are you a thrill seeker who can’t get enough of theme parks? Or maybe there’s somewhere you’ve always wanted to go but you haven’t made the leap yet. Meet other world travelers, hear about some of the best places to visit, and swap stories during this travel-themed networking session!

7:00 PM – 9:30 PM Festival Stage: Saturday Performance Block FESTIVAL STAGE, PRESENTED BY INVISALIGN Mollee Gray (PrideHouseLA), Kent Boyd (PrideHouseLA), Jeka Jane (PrideHouseLA), SeanDoesMagic, SM6 7:00 PM – 7:15 PM PrideHouse LA 7:20 PM – 7:50 PM SeanDoesMagic 7:55 PM –8:25 PM SM6 8:30 PM –9:30 PM DJ

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COMMUNITY TRACK NETWORKING

VidCon is providing a dedicated space to allow Community Track attendees to get to know each other and network. Visit these themed, attendee-led networking sessions to swap tips, share strategies, collaborate with fellow creators, and more. A big thanks goes out to all attendees who are leading these sessions!

THURSDAY JUNE 23 Start Time

End Time

Room 205

10:00 AM

–

11:00 AM

Crypto

11:30 AM

–

12:30 PM

Small Creators

1:00 PM

–

2:00 PM

DIY/Tech/Maker

4:00 PM

–

5:00 PM

Gaming

FRIDAY JUNE 24 Start Time

End Time

Room 205

10:00 AM

–

11:00 AM

Squishmallow Swap Meet

11:30 AM

–

12:30 PM

Art & Animation

1:00 PM

–

2:00 PM

Books That Hook

4:00 PM

–

5:00 PM

Activism/Mental Health

SATURDAY JUNE 25 Start Time

20

End Time

Room 205

10:00 AM

–

11:00 AM

Music

11:30 AM

–

12:30 PM

Fandom-monium

1:00 PM

–

2:00 PM

LGBTQ+

4:00 PM

–

5:00 PM

Podcasting

5:30 PM

–

6:30 PM

Travel & Theme Parks

AWESOMENESS MEET AND GREET HALL

Most meet & greets have been assigned ahead of time through Meet & Greet Matchmaking, which took place between April and May. The only way you are guaranteed entry to the scheduled sessions in the Awesomeness Meet & Greet Hall is if you entered matchmaking.

Here’s everything you need to know to be prepared to meet your favs!

When you picked up your credentials at Registration, you received your RFID wristband which holds all of the meet & greets that you were selected for during matchmaking. Damaged or defaced wristbands will not be honored; they may be replaced for a $20.00 fee at the Registration Help Desk. They’re specifically designed to withstand showers and parties and all kinds of stuff, so keep them on! You will not get into your meet & greet session if you don’t have it.

You can line up in Hall D for each session ONE HOUR BEFORE the scheduled start time through A HALF HOUR AFTER the scheduled start time. If you show up earlier, security will tell you to go explore the amazing Expo Hall and come back later. If you show up late… well, just don’t show up late.

Once inside the hall, there will be signs to remind you who will be in each area. Head to the correct queue line as indicated on the meet & greet schedule you received during matchmaking and your wristband will be scanned to make sure you are in the right place.

Once you are scanned in and confirmed, you are good to go! Don’t forget to say hello to the person next to you in line — chances are you have a lot in common!

Some creators are doing several sessions during VidCon, but you will only be allowed to attend the session indicated on your matchmaking schedule. You will not be able to switch your meet & greet time.

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There are three types of meet & greets at VidCon. Please check the signage and listen to staff instructions to help speed the process along. Your session type(s) are indicated on your schedule from the matchmaking platform.

Professional Photographs: Order holders will receive emails for each of the attendees on their order who had meet & greets. Each email will contain a link you can click to access your photos!

Sorry, no selfies at this type of session!

Some creators may allow autographs — please listen to security staff for further instructions. Don’t worry if you’re not seeing your photos right away. Pictures can take a few days to appear on the website.

Selfies and Autographs: Pretty self-explanatory! Please respect a limit of one selfie and/or one item signed.

Roundtable: Attendees will sit in small groups, and the creator will stop by each group to chat for a bit before moving on to the next group. No selfies/autographs are allowed unless otherwise stated by security or staff.

Bag Check Information Your bags are permitted in the Meet & Greet Hall but will be subject to search. Alcohol, drugs, weapons, and items that can be mistaken as weapons are expressly prohibited, as per our Code of Conduct. If you bring a gift for a Featured Creator, please leave it unwrapped and visible, and please do not bring gifts of food unless they’re factory sealed. Use your best judgment regarding what kinds of things you bring to give to a Featured Creator — most of them travel to get to VidCon and large gifts may be tricky for them to take home.

Meet & Greet Health & Safety Please note that Featured Creators have been given the ability to dictate any COVID-19 safety protocols that they would like in order to ensure their comfort. Please be sure to listen to directions from staff and security in the Meet & Greet Hall, and please make note of any signage. Whether gifts will be accepted is up to the discretion of each individual creator.

Meet & Greet Schedule

If you entered matchmaking, you can find your meet & greet schedule by signing in at us.vidconmeetsandchats.com/2022.

You may line up 1 hour before to 30 minutes after your scheduled signing.

10:00 AM Sessions Line up 9:00 AM to 10:30 AM 12:30 PM Sessions Line up 11:30 AM to 1:00 PM 3:00 PM Sessions Line up 2:00 PM to 3:30 PM 5:30 PM Sessions Line up 4:30 PM to 6:00 PM

DID YOU MISS MEET & GREET MATCHMAKING BUT STILL WANT TO MEET CREATORS? If you didn’t enter matchmaking to receive sessions, there will be a limited number of spots in select meet & greets that will be filled on a first-come, first-served basis during the event. For information about these sessions, please visit the Meet & Greet page of our website by scanning the QR Code below.

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FUN STUFF Mediatonic

HALL A Stumble into the world of Fall Guys with our real-life Blunderdome full of crownworthy photo ops, prizes, a green screen video, and of course loads of ways to play Fall Guys! Visit us in Hall A.

Bonus Creator Appearance Zone presented by TikTok

HALL A Stop by the BCAZ (Bonus Creator Appearance Zone) presented by TikTok for surprise appearances, meet & greets, and photo opportunities. Be sure to keep an eye out on the VidCon Mobile App sponsored by Linktree to find out who will be there!

Bones Love Milk

HALL B Hit up the “Bones Love Milk” skate park experience in Hall B on June 23 – 25 to catch the amazing activities offered throughout the day. You’ll have a chance to meet our pro skate team, watch them shred, take a lesson, hit our open skate session, then fuel up with refreshments and skate away with some free swag!

Introducing Pocket Cinema Camera 6K Pro Advanced digital film camera with built in ND filters, HDR screen, and optional viewfinder!

Only $2,495

NIGHTLIFE Paramount+ Streaming Nights

ACC NORTH 100 LEVEL Thursday – Saturday | 7:00 PM – 9:00 PM Join Paramount+ for screenings of The Lost City, iCarly, The In Between, and Star Trek: Prodigy. Make sure to stop by before the show for some fun activities! You never know, you could walk away with exclusive merch and more.

Thursday June 23 | The Lost City Friday June 24 | The In Between Saturday June 25 | Star Trek Prodigy & iCarly

VidCon After Dark

After a long day of VidCon, what more could you possibly want than EVEN MORE VIDCON? More games, podcasts, and panels — even some live stand up comedy! Check out the super fun nightlife we’ve got goin’ on! Plus, don’t forget the concerts on the Festival Stage Presented by Invisalign happening each night. Night of Pride on Thursday, A Night of Awesome on Friday, and Night of Music presented by Spotify!

THURSDAY JUNE 23

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FRIDAY JUNE 24

SATURDAY JUNE 25

THESE SESSIONS ARE RECOMMENDED FOR AN 18+ AUDIENCE.

THESE SESSIONS ARE RECOMMENDED FOR AN 18+ AUDIENCE.

THESE SESSIONS ARE RECOMMENDED FOR AN 18+ AUDIENCE.

Cartoon Punch ROOM 207 7:30 PM – 9:30 PM Marley Diazdelvalle (Frederator, Talent Strategy and Programming Manager) Welcome to Cartoon Punch presented by Frederator, a drawing game show that’s equal parts pictionary and obstacle course!

Put some of your favorite animators and artists through the ringer and decide what crazy stuff they draw and which punishments they endure!

Junk Drawer: A Comedy Variety Show ROOM 207 7:30 PM – 8:30 PM Rose Kelso, Jillian Laganelli, Anthony Zambito Is it a variety show or is it just the collective product of three hyperactive minds?

Join Comedy Central’s Rose Kelso and Jillian Laganelli alongside actor/comedian Anthony Zambito for a night of comedy in all forms: sketch, musical and standup. Jam packed with musical acts from Comedy Central’s digital series: Boomer Stoop, a long-winded conversation with the Long Island ladies: Trish, Trish & Tootie, and some NSFW standup. If you want a show that makes you say “huh…,” then this is the show for you. If not, stay out of our junk drawer!!

Always Open ROOM 207 7:30 PM – 8:30 PM Barbara Dunkelman (Rooster Teeth, Creative Director and Cast) , Fiona Nova, Kelsey Impicciche, Charlotte Avery (Rooster Teeth, Podcast Host, Creator) Always Open is back for one night only at VidCon! Always Open is the podcast version of a late night chat between friends, where they talk about life, love, sex, and everything in between. Host Barbara Dunkelman invites her friends to hang out and chat live for this special VidCon event!

Hot Gurlz Only ROOM 213 7:30 PM – 8:30 PM Michaela Okland, Drew Afualo, Chrissy Chlapecka, Sarah Schauer From cringey DMs to creepy Tinder matches to unwanted comments on appearance, women on the internet see it all. These creators will be sharing stories about their weirdest, most unsavory interactions online and how they have used humor to combat hate and grow their communities.

Podcast But Outside Room 207 8:30 PM – 9:30 PM Cole Hersch, Andrew Michaan On ‘Podcast But Outside’ hosts Cole Hersch and Andrew Michaan interview folks they meet outside in exchange for $1. Cole and Andrew have spent thousands of dollars on guests, interviewed celebrities like Jon Hamm and Adam Scott, sold out a U.S. tour with their live stage show, and racked up hundreds of millions of views. Join them for this special inside-version of the show in the hallowed halls of VidCon!

ARENA PRESENTED BY SPOTIFY Night of Pride Thursday June 23 | 6:30 PM – 8:00 PM Drag Queen Show, Bryce Xavier, Pride House LA, Chrissy Chlalpecka, Calle y Poché, and Rebecca Black among others!

Come ready to party as we blast off into a night celebrating the dazzling creativity and historic moments landing our LGBTQ+ fam center stage.

Pride night acts will feature a drag queen lip sync battle, music performances by featured artists and special guests, astrological readings, plus the chance to find out what your favorite creators’ hidden talent may be…

Hosted by: Ruba Wilson & Elle Mills

A Night of Awesome Friday June 24 | 6:30 PM – 8:00 PM Khaby Lame, Derek Hough, Witch Boss & Allison Holker-Boss, Basement Gang, La’Ron, Andrea Russett, Odd 1s Out, and Duo the Owl among others!

You won’t believe your eyes on this night pushing the limits of creativity with dance, music, comedy acts, and the newest TikTok viral sensation. The Night of Awesome will feature acts by your favorite TikTok dance trend originators, music performances, trickshot routines, magic shows, and much much more!

Hosted by: KallMeKris & CelinaSpookyBoo

Night of Music Presented by Spotify Saturday June 25 | 5:30 PM – 7:30 PM Surprise Guest, Kira Kosarin, Charlie Curtis-Beard, Merrick Hanna, Elliana, Cost n’ Major, Kurt Hugo Schneider, and Matt Steffanina among others!

The Night of Music, presented by Spotify, will bring together featured creators, dancers, and musicians for one of the biggest shows of the weekend. Join us at the VidCon Arena Stage Saturday evening for a celebration you won’t want to miss!

Hosted by: Michelle Khare TWIX® Prom Saturday June 25 | 9:00 PM – 12:00 AM Will you be our date for Prom? Come decked out in bold reds or strut your stuff in sparkling gold.

Whether you’re #LeftTwix or #RightTwix, don’t let your VidCon come to an end without dancing the night away at TWIX® Prom!

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Festival Stage Presented by Invisalign Sponsored by the Invisalign® brand, join your favorite creators at the Festival Stage for interactive and drama-free sessions that delight the crowd and prove that a winning smile needs no interruption.

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Grab yourself a piece of bite-sized YouTube at a magical drive-thru experience serving free creator snacks and collectable trading cards all day long. Featuring collaborations with over 30 of your favorite YouTube creators, special appearances, and plenty of other surprises.

Plus, there’s slushies!

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YouTube Shorts Drive-Thru

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Wednesday June 22 | 1:00 PM – 9:30 PM Thursday June 23 | 2:00 PM – 9:30 PM Friday June 24 | 9:30 AM – 9:30 PM Saturday June 25 | 3:00 PM – 9:30 PM

ACC LEVEL 1 COMMUNITY TRACK MAP

ACC 200 LEVEL COMMUNITY TRACK MAP

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EXPO HALL MAP & DIRECTORY

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PRESENTED BY SPOTIFY

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CREATOR TRACK PRESENTED BY DISCORD Lounges & Reception Creator Lounge Presented by Videoleap

ACC NORTH 262 Thursday, 9:00 AM – 6:00 PM Friday, 9:00 AM – 6:00 PM Saturday, 9:00 AM – 6:00 PM Welcome to our playground for creators! Experiment with Videoleap and create one-of-a-kind content that showcases your story. Whether you want to start from scratch or test out a few cool templates, we have something for every creator.

Creator Track Lounge Presented by MPB

ACC NORTH 263 Thursday, 9:00 AM – 6:00 PM Friday, 9:00 AM – 6:00 PM Saturday, 9:00 AM – 6:00 PM rth 263 Refresh • Recharge • Record. Grab a seat, connect with friends and power up. Get your hands on the best used cameras, lenses, and accessories for videos, vlogging, and photography. Join MPB and create memorable content — in a more sustainable way.

Discord Presents The Creator Track Reception ACC 300 LEVEL & CALIFORNIA TERRACE Saturday, 5:00 PM – 7:00 PM You don’t want to miss this opportunity to connect with like-minded creators at this reception exclusive to Creator and Industry Track attendees. Head over to the 300 Level Foyer and California Terrace to grab a snack and learn how to take your content to the next level!

This is also your chance to connect with the Discord Community Team, the experts in building a thriving community.

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CREATOR TRACK SCHEDULE PRESENTED BY DISCORD THURSDAY JUNE 23 10:00 AM – 10:45 AM Look Mom! My TikTok Won a Grammy ROOM 254 Presented by Edelman Emily Bear (Co-Creator, The Unofficial Bridgerton Musical), Abigail Barlow (Co-Creator, The Unofficial Bridgerton Musical), Ali Almeflehi (Research Analyst, Edelman Data & Intelligence), Amanda Edelman (COO, Edelman Gen Z Lab) Sponsored. Join Edelman’s Gen Z experts for a peer-to-peer conversation with Emily Bear and Abigail Barlow, the creators of the Unofficial Bridgerton Musical, the first Grammy-winning album to originate on TikTok. They’ll discuss how they got their start, their collaborative music-writing process, and how their perspective on content creation has changed as their popularity has grown.

Fundamentals of Photo Editing with Natalia Seth ROOM 256 Natalia Seth Natalia Seth walks us through the latest photo editing tips and tricks in this interactive session! Get more attention online and make your photos better with these simple tools!

12:00 PM – 12:45 PM

Snapchat Can Help You Grow Your Audience and Make Money ROOM 255 Presented by Snap Sponsored. Ready to kick off your career on Snapchat? Snapchat has an exciting announcement! Plus learn more about how you can leverage all of Snapchat’s offerings — from content to products — to grow your audience and potentially earn money.

Discord Presents: Cultivating Community ROOM 254 Presented by Discord Sponsored. Having a consistent and close relationship with your fans has never been more important. Cultivating a community enables a meaningful level of engagement that can create long-lasting sustainable connections. Listen to Discord partners who have fostered deeper connections by creating thriving communities on the platform. Come away with solid ideas of how you can use Discord to establish and maintain a community with your fanbase.

11:00 AM – 11:45 AM

2:00 PM – 2:45 PM

10:00 AM – 11:00 AM

How Today’s Creators Are Becoming Entrepreneurs ROOM 254 Presented by Kajabi Reneé Yoxon (Owner and Operator, Quebec Inc.), Jessica Hawks (CEO, Jessica Hawks LLC), Darrin Willingham Jr (Owner, DNA Show), Sean Cannell (CEO, Think Media), Allie Fernando (Director of Brand Experience, Kajabi) Sponsored. It’s time to level up and start owning your potential as an entrepreneur. Join us to get actionable advice from creators who are turning their knowledge and expertise into successful online businesses. There is no one path, and often entrepreneurs seek multiple avenues to develop audience and revenue. Find out what they’re doing today to create sustainable, repeatable success.

11:30 AM – 12:30 PM Creator Class ROOM 258 Kate Ward (Co-Founder, Creator Now), Zack Honarvar (CEO, Creator Now) We’ve seen how some creators can have a meteoric rise, but we’ve also seen some become subject to pitfalls just as quickly. The only way to balance this is with education. But who’s educating the creators? Stick around and find out!

Moderated by: Hugo Amsellem (VP of Community at Jellysmack)

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Collaborating with Big Brands ROOM 252 RJ Larese (VP of Talent at AwesomenessTV & Nickelodeon), Owen Holt (Creator) Join RJ Larese, VP of Talent at AwesomenessTV & Nickelodeon, along with influencer Owen Holt, as they dive into the lifecycle of working with a big brand as a rising influencer — from getting your foot in the door to maximizing the opportunity and beyond.

Creator to Creator: Jarvis Johnson and Zahra (muslimthicc) ROOM 255 Jarvis Johnson, Zahra (muslimthicc) Join these two iconic creators as they discuss their different paths to success.

Beyond Merch - Next Gen Monetization ROOM 254 Presented By Spring Tracy Reeves (VP of Experience, Spring), Chris Elsheiki (VP Revenue, Spring) Sponsored. It’s no longer just about shirts and stickers. Learn about Spring’s unlimited product range and how creators are launching NFTs, digital guides and any kind of custom product to engage with their entire community.

3:00 PM – 3:45 PM The Secret to Lean Creation ROOM 254 Presented by Whalar Sybil Grieb (SVP Brand Partnerships, Whalar), Lauren Hancock (Talent Manager, Whalar), Geoff Colon (Creator), Kelsey Impicciche (Gamer, Creator) Sponsored. How to maximize your opportunities but reduce the administrative headaches. The more you create the more you need to manage. How do successful creators balance financial growth while optimizing creative expression? Whalar experts will share real-world data and insights to help creators overcome the challenges of platform diversification, earn the trust of clients and agencies, and secure repeat business.

2:30 PM – 3:30 PM Go Global on YouTube with Translation & Localization ROOM 258 Vira Slyvinska (Head of Global Business Development at AIR Media-Tech) With the growing competition in the domestic market, content translation and localization into other languages may become the key to significant breakthroughs. You will get an overview of the biggest language segments of YouTube, a step-by-step guide to entering new language markets, and learn the stories of TOP creators who doubled their audience this way.

For Your Wellness: Authentic Content Creation ROOM 253 Presented by TikTok Being your authentic self is the key to viral success on TikTok, but not at the detriment of your wellness. In this session you will learn some important tips on maintaining your success by taking care of your mental health.

Creator to Creator: Reece Feldman (guywithamoviecamera) and Emily Zugay ROOM 255 Join these two iconic creators as they discuss their different paths to success.

Three Core Elements Behind Explosive YouTube Growth ROOM 252 Liron Segev (CEO of Socially Matters LLC) Regardless of the size of your channel or the niche that you are in, if you are struggling to grow or your channel has plateaued, you are probably not focusing on three fundamental core elements. This session will zero in on what these elements are, and how you can use them to boost your numbers.

Mind Your Business! How Creators are Getting and Keeping that Paper ROOM 256 Eugene Lee (CEO & Founder of ChannelMeter) Life as a creator can sometimes be a financial roller coaster. One month, the ad revenue and sponsorships are pouring in. The next month... not so much. Every creator goes through this. The key is having a smart financial plan. In this session, Eugene Lee will show you how to budget, how to save, and how to take some savvy risks so that you can get off the roller coaster.

4:00 PM – 4:45 PM How To Find Your True Fans ROOM 254 Presented by Linktree Arianna Hailey, Mythical Kitchen (Josh Scherer), Drew Afualo (Baba Yaga), Alejandra, Julian Burzynski Sponsored by Linktree: Ask a creator who’s making cash how they got there and they’ll point you to the true fans within their community.

Now it’s time to find your own. Uncover the power of true fans (and learn where you can meet yours) in this panel of leading creators who’ll share secrets on cooking up a community full of meaningful, lucrative connections.

4:00 PM – 5:00 PM Creator to Creator: Brittany Broski and KallMeKris ROOM 253 Join these two iconic creators as they discuss their different paths to success.

Expanding Your Business vs. Spreading Yourself Too Thin ROOM 255 CelinaSpookyBoo Just because it seems like everyone is starting a podcast, does that mean starting a podcast is right for every creator? Should they host a reality competition show? How can creators strategically choose ways to expand their business and reach without running out of bandwidth?

Which pieces of their business should they hold onto, and where should they delegate?

What is Good Content Anyway?

ROOM 252 Tejas, Milad The cost of content production has gone down from 25K for a one minute spot on TV, to a few hundred dollars for creators on YouTube.

TikTok is pushing these limits even further with creators building huge audiences by illustrating how compelling real life can be. The engagement and retention for this type of content is incredible and the cost of production is close to zero. This raises the question: Does quality content have to be expensive or just engaging? Join us to discuss.

5:30 PM – 6:30 PM Demystifying Search & Discovery on YT ROOM 252 Forrest Waldron (KreekCraft), John Campea, Praveen Singh (The Young Turks) Insider tips from YouTube. Ways to earn beyond Ads. Hear tips and tricks from global YouTube product experts and creators on the newest features that help creators earn more revenue while building closer relationships with their fans, such as Channel Memberships, Super Thanks, Super Stickers and Super Chat.

Moderated by: Barbara Macdonald (Product Lead, Paid Digital Goods, YouTube) The Creator Business ROOM 258 Amron Lopez (Senior Talent Manager, Whalar Talent) What’s the tea on building a long-lasting creator career? Find out from the team that has worked with everyone from Martha Stewart and Familia Fuego, to Doug the Pug and Jack Ferver/Little Lad. When is the right time to get a management team? How do you diversify your channel strategy? How do you maximize brand partnerships and retain your ethics? What are the metrics that matter? Get the answers to these questions and more!

Rake in Ad Revenue with Facebook Video ROOM 255 Joslyn Davis (Co-founder, Clevver), Beck Canote (SVP of Programming Strategy, Electric Monster), Adorian Deck (CEO, Decked Media), Ali Spagnola (Creator) Often, creators overlook Facebook as a lucrative platform. This is a mistake, as there are many brands out there making more advertising revenue from Facebook than they do on YouTube. IIn this session, you’ll learn the tactics they use to generate huge audiences OFF of YouTube, and some best practices for how you can take advantage of this additional monetization opportunity.

Moderated by: Electric Monster Get In the Flow: Tap Into Your Revenue Streams ROOM 256 Zack Honarvar (Founder of One Day Entertainment) Parlaying a successful online presence into a viable offline business is becoming an option for more and more creators. Book deals, merchandise lines, and traditional media opportunities are becoming a reality for brands as of late. Learn from Zack Honarvar, founder of One Day Entertainment, as he discusses new and creative strategies for earning new streams of revenue.

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CREATOR TRACK SCHEDULE PRESENTED BY DISCORD FRIDAY JUNE 24 10:00 AM – 10:45 AM Stories, Not Follower Counts, Unlock Budget ROOM 254 Presented by #Paid Danny Desatnik (Social Media Manager, #Paid) Sponsored. Put yourself in the shoes of a brand—they need to develop new ways to tell their stories brand story every day. It’s why they pay creative agencies thousands of dollars. As a creator, how do you tap into that need? Show don’t tell. Why wait for a brand deal when you can show the brand what they’re missing.

10:00 AM – 11:00 AM YouTube’s Algorithm Explained ROOM 258 MrBeast, Todd Beaupré (Director, Product Management, YouTube) Join YouTube’s Director of Product Management, Todd Beaupré, to get an inside look at how the algorithm works on YouTube.

Creator to Creator: Michael Reeves and Eddy Burback ROOM 255 Presented by Snap Join these two iconic creators as they discuss their different paths to success.

Take Your Content Game to the Next Level with Snap’s New Tools ROOM 256 Presented by Snap Be the first to learn tips to level up your content using Snap’s new tools for content creators. Talk with the team about the future of video creation, and what makes videos pop on Snapchat and anywhere else they’re shared.

11:00 AM – 11:45 AM Diversify Your Revenue On Amazon Through Video ROOM 254 Presented by Amazon Live Justin Moore (Sponsorship Coach, Creator Wizard), Tiana the Lawyer (Creator), Michelle Khan (Creator), Wyane Purboo (Vice President, Amazon Shopping Video, Amazon) Sponsored. Influencers can earn on Amazon by creating video content that helps customers make shopping decisions. Learn how to diversify your revenue with product recommendation videos, interact with shoppers in real time, and grow a following on Amazon.

Getting started is simple. We’ll teach you how and share some secrets from top Amazon creators.

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11:30 AM – 12:30 PM The Fine Print: What You Should Know Before Signing ROOM 258 Presented by Amazon Live Kittie Palakovich, Janet Abrams (SVP, Business & Legal Affairs at Paramount Global) Level up your negotiating knowledge and confidence at this informative session. Learn the 10 essential deal terms commonly found in influencer agreements and tips about counter offering.

Discover some pitfall terms that brands often use that you’ll want to avoid. Arm yourself with some effective strategies from industry experts!

Creator to Creator: Spencewuah and Jasmine Chiswell ROOM 253 Join these two iconic creators as they discuss their different paths to success.

First Look: Snap’s Story Studio ROOM 255 Presented by Snap Level up your content with Story Studio, Snap’s new mobile editing app for video creators. Join the app’s development team in this discussion about the future of digital media and what innovations are in store for creators. This is your chance to collaborate in real time with Snap as Story Studio is being built hand-in-hand with creators!

Branding? Never Heard of Her ROOM 252 Alexandria Batchelor (Creative Director & Owner Foxee Design LLC) In this session, talented graphic designer Alexandria Batchelor will break down the importance of branding on YouTube. Learn how unique yet recognizable branding can help you not only stand out from your competitors, but discover your channel’s deeper mission, solve underlying issues in your business, and build devoted online communities!

Creator to Creator: CodeMiko and Paige Piskin ROOM 256 Join these two iconic creators as they discuss their different paths to success.

12:00 PM – 12:45 PM VFX Masterclass w/ SOKRISPYMEDIA & Pwnisher ROOM 254 Presented by BMD Sam Wickert (SoKrispyMedia), Brendan Forde (SoKrispyMedia), and Clint Jones (Pwnisher) Sponsored. Learn from top visual effects creators responsible for some of today’s most eye-catching content on YouTube. Join SoKrispyMedia and Pwnisher as they show how they use virtual production, 3D, and 2D compositing for their videos, and how you can, too! All skill levels are welcome. Come to learn! Everyone will walk away with multiple creative VFX ideas for their next project.

2:00 PM – 2:45 PM Don’t Sleep, Do More on Pinterest ROOM 254 Presented by Pinterest Alexandra Nikolajev (@lexniko), Isabelle Dias (@isabelledias), Anthony Gomes (@antorvingomes) Sponsored. Pinterest is evolving for creators, with creators. So who better to tell our story than the creators themselves? Join Alexandra Nikolajev, Senior Creator Content and Partnerships Lead for a conversation with two of Pinterest’s top creator partners. Hear first hand how they’ve built an engaged following, inspired a loyal audience, and monetized their Pinterest profiles in a meaningful and rewarding way.

2:30 PM – 3:30 PM YouTube’s Black Voices Fund: Artist Showcase ROOM 258 Presented by YouTube You won’t want to miss these performances by some of YouTube’s top artists! Brought to you by #YouTubeBlack Voices Fund!

Creator to Creator: Hank Green and Ranboo ROOM 253 Join these two iconic creators as they discuss their different paths to success.

Starting a Stream with Katliente ROOM 255 Learn how to become the next big streamer in this engaging and fun session with Katliente!

Everything You Need To Make Your Podcast Successful: Content & Monetization ROOM 252 Presented by Ramble Join Ramble and Podcorn to learn about the nuts and bolts of creating a successful podcast. From getting your content idea developed, to monetizing your show, we’ll go over best practices, tips and guidance on starting your podcast, working with brands, and capitalizing on your creativity.

Metaverse 101: Everything You Need To Know ROOM 256 Presented by Meta The metaverse is currently under construction. We don’t even know exactly how it will manifest, but we do know that it will be creators who bring it to life. Listen in as we discuss going from a content creator to a metaverse builder.

3:00 PM – 3:45 PM Creator Inspiration: Top TikTok Tools ROOM 254 Presented by TikTok Sponsored. From Duet and Stitch to longer videos and more, TikTok gives you the tools you need to express your creativity and create content that reaches broad audiences around the world. In this session you’ll learn about our newest features and hear directly from TikTok creators who utilize in-app tools to create next-level content.

Set your countdown timers and add this session to your favorites!

4:00 PM – 5:00 PM Creator to Creator: Jake Ceja and Julian Bass ROOM 255 Join these two iconic creators as they discuss their different paths to success.

Power of Community: How to Mobilize Your Audience and Deepen Relationships Using Discord ROOM 256 Louis Weisz (Content Creator & Strategy Consultant at Strategic Productions), Alex Haraus (Climate Communicator and Impact Producer at Alex Hauser Media) Discord has proven to be a mission-driven, goal-oriented space where the most passionate fans can directly collaborate and grow in relationships with their favorite professional creators and brands. In this panel, you will discover how to establish an effective, self-sustaining Discord community and how to turn casual fans into passionate brand loyalists. Find out why the social capital is worth the investment with some industry heavy-hitters in this timely session.

Crucial Conversations: Why NBC News is Reporting on Gen Z, Influencers and Internet Culture ROOM 258 Maya Eaglin (Stay Tuned and NBC News NOW Reporter), Saba Hamedy (Culture and Trends Editor, NBC), Devan Joseph (Executive Producer of Original Social Video, NBC), Morgan Sung (Culture and Trends Reporter, NBC), Kat Tenbarge (Tech and Culture Reporter, NBC) NBC News Digital is covering Gen Z, creators, influencers, social media trends and internet culture unlike any other legacy news organization and young audiences are responding. NBC News is the #1 news organization on emerging social platforms, including Snapchat and TikTok, platforms NBC News sees as crucial to reaching millions of young and engaged news consumers.

4:00 PM – 4:45 PM How to Use Your Story to Sell Your Merch ROOM 254 Presented by Bonfire David Adley (Vice President of Sales & Customer Support, Bonfire) Sponsored. As creators, it’s a given to launch merch, but what’s the best way to integrate merch into your brand story? When does one platform make more sense over another? See how you can use limited edition merch to maximize impact while reducing your workload. And discover how social responsibility can further increase the positive reach of your brand.

5:00 PM – 5:45 PM How NFTs Bring Together Creators and Communities ROOM 254 Presented by Tezos Marissa Trew (Marissa Trew Senior Content Lead, Blokhaus), Khleo Thomas (Actor/Streamer, Slick Living), Sudhakar Potineni (Head of Blockchain Initiatives, Gap Inc) Sponsored. If 1000 true fans is all it should take, then why are followers thresholds, to earn a sustainable income so much higher than just 1000? The introduction of NFTs to online communities and content creators has changed the dynamics of what is possible. Join us to learn more about how NFTs can unlock not only new ways to engage, but also become a tool for empowerment and sustainable, healthy social media.

5:30 PM – 6:30 PM Creator First Hires ROOM 258A Trent Haire (Founder, Creator Campfire) As creators grow, their workflow becomes more complex. The solution: build a team. However, today’s landscape is not so amenable to finding, hiring, and managing one. There’s very limited transparency of creator operations knowledge, and therefore some creators are repeating the same mistake over and over again. Join us to learn how to think strategically about who to hire, when, and how.

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CREATOR TRACK SCHEDULE PRESENTED BY DISCORD Making Crypto Less Cryptic ROOM 256 Tam Gryn (Fine Arts Director, Rally.io) Join us as Tam Gryn demystifies the blockchain and crypto and gives us a deeper understanding of NFTs, the Crypto Art Movement, and how they are situated within the broader context of the art market and art history. Find out how to incorporate social tokens, DAOs, and digital communities into your creative practice. Plus, we will get an introduction to the metaverse and imagine practical applications and future implications in art, fashion, gaming, and beyond.

Join Houses: Collaborating on TikTok ROOM 256 Keith Dorsey (CEO of YOUNGGUNS ENT), Mollee Gray (Creator) Learn how to work and live together as a team of collaborators to bring all of your unique voices into one brand.

Moderated by: Lina Renzina (Growth Strategist Lead at TikTok)

SATURDAY JUNE 25 9:30 AM – 1030 AM Stay Safe to Create ROOM 253 Presented by Facebook Security is a basic human need. Creators need to feel safe and supported in order to find their authentic voices, build a meaningful community, earn a living, and avoid burnout. In this panel, learn how you can prioritize your safety and wellbeing by utilizing the tools and products available on Facebook and Instagram. Join us to begin the process of unlocking your full creative potential.

Is #SponCon Still Taboo?

ROOM 255 Josh Helfgott Roundtable where creators talk about whether or not they think audiences actually care whether or not they do sponsored content, or if this generation of digital consumers understand that it just comes with the territory and that creating content is a business.

10:00 AM – 10:45 AM Don’t Sleep on Going Multi-Platform ROOM 254 Presented by Jellysmack Cat Valdes (​​Director of Creator Partnerships, JellySmack), Niki DeMartino (Creator), Charlotte Dobre (Creator) Sponsored. We know that putting videos onto multiple social platforms is key for getting the most out of your content. The problem is many creators don’t have the time to do it and are leaving fans and money on the table. Jellysmack’s Cat Valdes chats with Jellysmack Creators about why creators need to prioritize multi-platform distribution and how to do it without adding more work.

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11:00 AM – 11:45 AM Create Your Own Digital Economy With Your Fans ROOM 254 Presented by Rally Caroline Pugliese (Director of Creator Partnerships, Entertainment at Rally.io), Felicia Day (Founder of $GEEX), Kaya Yurieff (Reporter at The Information) Sponsored. An interactive fireside chat with Felicia Day and The Information’s Kaya Yurieff where Felicia highlights the benefits of web3 for creators, and shares her personal journey of incorporating her $GEEX coin to power independent fan communities by rewarding fans for their support and offering exclusive experiences.

Attendees will receive free $GEEX and be the first to hear of an exciting new project.

11:00 AM – 12:00 PM Beat the Burnout : Strategies for Becoming a Sustainable Creator ROOM 253 Crystal Lambert (Technical Writer, Google), Yaya Han (Costume Designer and Author) If you’re serious about your career as a creator and want to do it long term, you won’t want to miss this session. Learn how creators get burned out, and get some tips on how to reclaim your time, energy, and freedom. Paul and Yaya will help you formulate a strategy that includes practical tips, incorporating passive income, and more to help you become a sustainable creator without running yourself into the ground.

Secret Editing Tricks That You Should Know About ROOM 252 Hayden Hillier-Smith Most creators know how to edit but not many know why they should edit. In this lecture, master video editor Hayden Hillier-Smith will reveal how sophisticated editing can enhance your storytelling, elevate your videos, and draw emotional responses out of your audience. By the end of this talk, you will no longer think of editing as busywork, but rather as an artform.

Quality Content for Less ROOM 256 Julian Bass Technology has allowed us the ability to shoot, edit, and upload content straight from our mobile devices! With smartphones and programs like Adobe Rush becoming more affordable, creators are able to produce top-notch content in half the time and on a shoestring budget. Learn how from industry insiders.

What I Wish I Knew Before I Started My Business ROOM 255 Colin Rosenblum, Samir Chaudry (Hosts / Cofounders of Colin & Samir) Join Colin and Samir as they discuss the topics and issues they overlooked when they decided to take the leap to starting their business. This session is designed to help navigate starting a business without making the same mistakes many make when they look to catapult their careers.

Moderated by: Jon Rettinger

12:00 PM – 12:45 PM What’s Holding You Back ROOM 254 Presented by AIR Creators Ecosystem Vira Slyvinska (Head of Global Business Development, AIR Media-Tech) Sponsored. Throughout a YouTube creator’s journey, there is always a constant struggle to get to the next stage of growth. While working with hundreds of creators, such as Kids Diana Show, Vlad&Niki, and Lady Diana, we’ve seen it all from early-stage to channels with more than 10 million subscribers. What are the different hurdles, and how do you overcome them? Come to this session to learn, and become unstuck.

2:00 PM – 2:45 PM Share the Mic - Diversity in Podcasting ROOM 254 Presented by The Roost Barbara Dunkelman (Creative Director and Cast at Rooster Teeth), Armando Torres (Producer at Funhaus, Rooster Teeth), Charlotte Avery (Podcast Host, Creator, Rooster Teeth), Ify Nwadiwe (Podcast Host, Creator, Rooster Teeth), Jejuan Guillory (Head of Casting and Talent Strategy, Rooster Teeth) Sponsored. Rooster Teeth’s podcast network “The Roost’’ represents some of the most popular and diverse podcast creators today.

Hear their thoughts on the industry and more! Featuring Barbara Dunkelman (Rooster Teeth Podcast), Armando Torres (The Funhaus Podcast), Charlotte Avery (Ship Hits the Fan) and Ify Nwadiwe (Podly), moderated by Jejuan Guillory, Head of Casting and Talent Strategy at Rooster Teeth.

2:00 PM – 3:00 PM From Then to Now: What Today’s Creators Can Learn from Internet OGs ROOM 258A Nicole Iizuka (Creative Director, React Media), Matt Raub (Vice President, SMOSH), Joslyn Davis (Co-founder, Clevver), Steve Zaragoza (Creator) Tune in as these OGs of digital media take you to school. These pioneers will drop knowledge from way back when YouTube was still in its infancy. Discover how they’ve taken what they’ve learned and applied it to today’s content creation.

The TikTok Blueprint: Knowing Your For You Feed ROOM 253 Presented by TikTok Take a peek behind the curtain of TikTok’s recommendation system.

Learn how to develop a content strategy that helps you find success on the platform and take your content to the next level with TikTok’s evolving ecosystem.

URL to IRL ROOM 255 Chad Wild Clay, Vy Qwaint For creators looking to expand their brand, branching out into e-commerce can be the logical next step. Sure, you can sell merch, but there are so many other options! Chad Wild Clay and Vy Qwaint are here to teach out how you can offer branded products behind merch and how to get started.

The Washington Post TikTok: News, Comedy and Combating Misinformation ROOM 252 Dave Jorgenson (Senior Video Reporter, Washington Post), Carmella Boykin (Associate Producer - TikTok, Washington Post), Chris Vazquez (Associate Producer - TikTok, Washington Post) As TikTok continues to evolve, so does the Washington Post TikTok account — now in its fourth year. Technology has allowed the entire world to receive live updates moments after any major event, but that can often be overwhelming. Dave Jorgenson, Chris Vazquez, and Carmella Boykin will explain how they’ve adapted to an app with a growing appetite for news. Learn how we tell the news, but also work to stop the spread of misinformation on TikTok. Laura Prepon’s Industry Tips for Digital Creators ROOM 256 Laura Prepon Laura Prepon, star of That 70s Show and Orange is the New Black, shares tools she’s learned as a director and actor to build a thriving digital brand. Learn to elevate your own digital content from an industry insider!

3:00 PM – 3:45 PM Mental Health Matters: Burnout, Hate Comments & More ROOM 254 Presented by BetterHelp Steve Messa (Head of Creator & Influencer Partnerships BetterHelp), Haesue Jo (Head of Clinical Operations, BetterHelp), Joey Kidney (Owner, Stay You), Kelly U (Creator) Sponsored. Being a creator isn’t easy. Whether you have a thousand subscribers or a million, there will always be ups, downs, challenges, hateful comments and creator burnout. In this session, you’ll hear personal stories from creators about their mental health challenges on their creative journeys, along with a clinical therapist’s perspective on how to manage the stresses that come with being a creator.

3:30 PM – 4:30 PM How to Make Money with NFTs/Crypto ROOM 253 Jade Darmawangsa (CEO at X8 Media) NFTs are becoming some of the most profitable ways to monetize as a creator. Although the crypto technology behind NFTs is quite tricky, understanding what they are and how to make quick money off of them is not! Jade Darmawangsa, CEO at X8 Media, will discuss what an NFT is, how you can sell them, where to exchange, and recent examples of sales inside X8.

Get the Most from Your Post: Powerful Content Bundles ROOM 255 Crystal Lambert (Technical Writer, Google), Kaya Marriott (Content Creator, Comfygirlcurls) Calling all creators! Learn how to design content bundles that can stretch your brand influence among different platforms. Be fresh and relevant on every site while minimizing the amount of content you need to produce. We’ll do a deep dive into cross-promotional strategies and the strengths of the most popular platforms in this informative session.

How to Break Through in Podcasting ROOM 252 Eric Baudour (The Rooster Teeth Podcast), Christian Villanueva (Frugal Aesthetic), Maisy Aleis (Chilly Panda), Evan Bregman (VP, Head of Business Operations, Rooster Teeth), Lexy Passer (Senior Director of Sales, Rooster Teeth) Everyone has a podcast these days, so what’s the secret to creating one that stands out from the crowd? On this panel you’ll learn from producers who have done it all — from getting featured on Apple Podcasts, to producing sponsored content, to working with advertisers, and more!

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CREATOR TRACK SCHEDULE PRESENTED BY DISCORD Success At Every Stage Of Your Journey ROOM 256 Presented by Meta Every creator’s journey is uniquely significant. From the aspiring to established superstars, there is so much to learn and even more to be celebrated. Whether it’s finding your voice and tapping into new audiences with Reels, zeroing in on your community with fan tools, finding new monetization opportunities, or learning new skills in AR/ VR. Join a roundtable of creators to hear tips and tricks for making a living doing what you love.

Data Deep DIve ROOM 258A Mateo Price What data should creators actually be paying attention to on YouTube? What drives content performance, and how can you easily track and make informed decisions from your data without becoming overwhelmed by it? Join us to find out!

4:00 PM – 5:00 PM Creator Keynotes BALLROOM ABC Truth Doctor, William Osman, Kyle Exum, Hank Green, Michelle Khare, Jonny Tran, Amanda Rach Lee, Jon Cozart The Creator Keynote is a unique opportunity for Creator Track attendees to listen to a series of inspirational and informative talks.

This is the backbone of the track and is the best way to wrap up your VidCon Creator Track weekend. Learn from a variety of top creators and companies like Discord as they share what they have seen on their journeys, words of wisdom, cautionary tales, and more!

Presented by VidCon and Discord.

5:00 PM – 6:00 PM Work Smarter Not Harder on YouTube ROOM 258A Vira Slyvinska (Head of Global Business Development at AIR Media-Tech) This session will provide practical value for small and mid-size YouTubers aspiring to grow faster with less effort. Learn where to find ideas for new videos, how to leverage YouTube functionalities, metadata, and thumbnails to substantially improve your videos’ performance, tips about YouTube Shorts, essential metrics of analytics.

WEBTOON: The Future of Comics ROOM 253 Uru-Chan (Artist, Webtoon), David Lee (Vice President of Content at WEBTOON Entertainment) Comics are known as home to the biggest superheroes and baddest villains. Today, a diverse new generation of comic creators is transforming the industry with new types of heroes and a wider range of genres and narratives, all while building global influence and fandoms for their work online. You won’t want to miss this super session.

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More Than Just AdSense: Making Money ROOM 255 Colin Rosenblum, Samir Chaudry (Hosts / Cofounders of Colin & Samir) Posting engaging content is only one piece of the puzzle — the possibilities for earning income while creating and doing what you love are endless. Hear from creators and top industry execs about the future of revenue streams within the creator economy.

Link everything you are

CREATOR

CERTIFICATION PROGRAM We’re bringing back the VidCon Creator Certification Program — an exclusive opportunity open to Creator and Industry Track attendees!

We’ve curated three categories of sessions — Production Skills, Audience Development, and Career Essentials — focused on helping you develop specific skill sets with the goal of educating you and enhancing your experience at VidCon. Led by industry innovators and leaders, each category of sessions will teach participants the latest and most valuable trends and skills to excel in the world of online video. By participating in a minimum of four sessions in a single category, you will earn the official VidCon Creator Certification.

How it works:

Take a look at the categories below and decide which sessions you would like to attend. At the end of any of the sessions listed below, attendees of any Creator Track Certification session must scan in with their RFID wristband before a session begins and scan out after the session is finished to prove completion of a session.

Career Essentials

THURSDAY, JUNE 23 2:30 PM – 3:30 PM | Room 256 | Mind Your Business! How Creators are Getting and Keeping that Paper 4:00 PM – 5:00 | Room 256 | Making Crypto Less Cryptic 5:30 PM – 6:30 PM | Room 258A | The Creator Business 5:30 PM – 6:30 PM | Room 256 | Get In the Flow: Tap Into Your Revenue Streams FRIDAY, JUNE 24 11:30 PM – 12:30 PM | Room 258A | The Fine Print: What You Should Know Before Signing 5:30 PM – 6:30 PM | Room 258A | Creator First Hires

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SATURDAY, JUNE 25 11:00 am – 12:00 PM | Room 255 | What I Wish I Knew Before I Started My Business 2:00 PM – 3:00 PM | Room 258A | From Then to Now: What Today’s Creators Can Learn from Internet OGs 5:00 PM – 6:00 PM | Room 258A | Work Smarter Not Harder on YouTube

Scanning will begin 15 minutes before a session starts and will end 20 minutes after the session is complete.

The only way to get credit for a session is to get your RFID bracelet scanned both when the session begins and again once it ends!

If you complete four or more sessions within one category and get your bracelet scanned, the VidCon team will email you by Friday, July 20 to confirm your successful completion of the program. That email will also provide you with instructions on how to add this certification to your LinkedIn profile. You only need to complete one category to qualify, but feel free to complete as many as you’d like.

Production

FRIDAY, JUNE 24 2:30 PM – 3:30 PM | Room 255 | Starting a Stream with Katliente 5:30 PM – 6:30 PM | Room 256 | Join Houses: Collaborating on TikTok SATURDAY, JUNE 25 9:30 AM – 10:30 AM | Room 255 | Is #SponCon still taboo?

11:00 AM – 12:00 PM | Room 252 | Secret Editing Tricks That You Should Know About 11:00 AM – 12:00 PM | Room 256 | Quality Content for Less 3:30 PM – 4:30 PM | Room 252 | How to Break Through in Podcasting

Audience Development

THURSDAY, JUNE 23 11:30 AM – 12:30 PM | Room 256 | Fundamentals of Photo Editing with Natalia Seth 2:30 PM – 3:30 PM | Room 252 | Three Core Elements Are Holding You Back From Explosive YouTube Growth FRIDAY, JUNE 24 4:00 PM – 5:00 PM | Room 256 | Power of Community: How to Mobilize Your Audience and Deepen Relationships Using Discord 4:00 PM – 5:00 PM | Room 253 | Build Your Own Fan Engagement Platform SATURDAY, JUNE 25 3:30 PM – 4:30 PM | Room 258A | Data Deep Dive 3:30 PM – 4:30 PM | Room 258A | Creating Efficient & Powerful Content Bundles

ACC NORTH 200 LEVEL CREATOR TRACK MAP

CALIFORNIA TERRACE

ANAHEIM CONVENTION CENTER

LEVEL 3

KATELLA TERRACE

ACC NORTH 200 LEVEL

ANAHEIM CONVENTION CENTER

LEVEL 2

ANAHEIM CONVENTION CENTER

LEVEL 1

HALL A HALL C

ARENA

HALLB HALL B

ACC NORTH PLAZA LEVEL

HALL D HALLD

GRAND PLAZA HALL E

ACC NORTH 100 LEVEL

ANAHEIM CONVENTION CENTER

LOWER LEVEL

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VIDCON 2022

see where it takes you

WHY BE ON ONE PLATFORM WHEN YOU CAN BE EVERYWHERE?

BE OUR NEXT CREATOR

@PatrickStarrr

Squish This!

Squad up with Squishmallows at Booth 1102

©2022 Kelly Toys Holdings, LLC. All rights reserved.

More to Squish! | squishmallows.com | @squishmallows

squishmallows.com | #SquishmallowsSquad

INDUSTRY TRACK PRESENTED BY EDELMAN Lounges & Reception Industry Track Lounge Presented by Edelman ACC Ballroom E Thursday June 23: 9 AM – 5:30 PM (PT) Friday June 24: 9 AM – 5:30 PM (PT) Saturday June 5: 9 AM – 5 PM (PT) Join Edelman for a moment of solitude, rest, and recharge at the Industry Track Lounge. Pop by Edelman’s gallery space for a curated collection of Gen Z nostalgia, fashions, and digital experiences.

Industry Track Welcome Reception Presented by NBCUniversal News Group Hilton Lanai Deck Wednesday, 5:00 PM – 7:00 PM Welcome to the VidCon Industry Track! Join the NBCUniversal News Group for the welcome reception, meet your fellow industry professionals and hear from leaders across NBC News, MSNBC and CNBC about NBCU News Group’s best-in-class, video-first journalism across streaming, social and favorite digital brands NBC News NOW, NBC’s Stay Tuned on Snapchat, TODAY All Day, MSNBC on Peacock and Make It on CNBC. Plus, enjoy complimentary refreshments.

VidCon Innovation Showcase VidCon’s Industry Track is excited to celebrate technology innovation in the online video industry!

As part of our support for start-ups building creative new solutions, we curated a group of 12 worthy ones building leading-edge products to support the online video ecosystem, including creators, media companies, and other members of the community. Check out their demos in Room 304 AB. Thursday June 23 10:45 AM Fermat Commerce & Creaton 1:40 PM Orca & Shuffll 3:15 PM HiHo & Obsesh Friday June 24 10:45 PM SquadCast Studios, Inc. & Offbeat Media Group 11:50 PM Ping Labs & Medici 2:00 PM Laylo & Tagg

Industry Track Reception Presented by Edelma ACC California Terrace Thursday, 4:45 PM – 7:00 PM Edelman welcomes you to VidCon’s Industry Track!

Mix and mingle with your fellow brand leaders and Edelman’s Gen Z and creator economy experts as we kick off VidCon’s triumphant in-person return. Might we recommend trying Edelman’s signature cocktail?

See your bartender for more details.

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INDUSTRY TRACK SCHEDULE PRESENTED BY EDELMAN THURSDAY JUNE 23 9:30 AM – 9:35 AM Welcome Remarks - Industry Track Mainstage Hosts BALLROOM ABC Lauren Schnipper (VP Corporate Development , Jellysmack, Co-host of Creator Upload) Joshua Cohen (Co-Founder Tubefilter, Streamy Awards, Co-Host of Creator Upload) 9:35 AM – 9:55 AM Industry Track Kick-Off! BALLROOM ABC Hank Green (Co-Founder, VidCon), Pam Kaufman (President, Paramount Global Consumer Products and Experiences) Join Hank, Jim & Pam, as they welcome everyone back to the first “IRL” VidCon since COVID. They will highlight discussions, sessions, and talks you won’t want to miss, as well as share predictions of what our industry can expect in a post pandemic world.

Moderated by: Jim Louderback (Former GM and Current Advisor to VidCon) 10:00 AM – 10:25 AM The Future of Entertainment is Participatory BALLROOM ABC Falon Fatemi (Co-founder & CEO, Fireside) Web3 is enabling massive shifts in entertainment as creators take greater control over their content, leverage new monetization opportunities and audiences share a role in the creation process.

Join Falon Fatemi, Co-Founder and CEO of the participatory entertainment platform, Fireside to learn how audiences and creators are collaborating and creating in ways never before possible. Falon will be joined by a creator who is utilizing Fireside’s first-of-its-kind technology to invent entirely new show formats and build the media empires of the future.

Moderated by: Kendall Schreiberg (Executive, UTA Entertainment & Culture Marketing) 10:00 AM – 10:35 AM Betting Big on the Creator Economy BALLROOM D Zhenni Liu (Partner at MaC Venture Capital), Anand Radhakrishnan (Partner, Investcorp) The creator economy is the fastest growing element of the media and entertainment landscape — and it’s not just about entertainment anymore. Today, there are more than 50M independent content creators building e-commerce brands, revolutionizing education, propelling social movements, and so much more. Given the impact of these global creators, a number of investors, from traditional venture funds to upstart VCs, have invested billions, hoping to empower the next generation of successful creatives.

Join us for a fascinating conversation with the industry’s leading investors as they share secrets about what they look for in an influencer and what the future holds for the creator economy.

Moderated by: James Creech (Co-Founder & CEO, Paladin)

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DAOs - The Future of Online Communities 304 AB Jeff Kauffman (Founder, Jump), Nicole de Ayora (Chief Product Officer, Dapper Collectives), Jim Daily (CEO, LinksDAO) As Web3 continues to evolve, what will the future of online communities look like? We’ll discuss how this shift to users as owners impacts creators and brands, as well as the implications for social platforms today.

Moderated by: Brendan Gahan (Partner & Chief Social Officer, Mekanism) 10:00 AM – 10:45 AM Rooted in Authenticity: The Power of Social Success 304 CD Madison Utendahl (Vice President of Social Strategy, Known) Just like human behavior, a brand’s social performance can be difficult to predict. In such a crowded digital landscape, it can be tempting to mimic other successful brands and adopt their social habits without going through the steps necessary to create meaningful and impactful content for your own channels. If we instead focus on building social channels rooted in authenticity, then it is possible to seek areas of improvement versus simply deeming content bad or poor performing. In this workshop-style session, Madison Utendahl, VP of Social Strategy at Known, will show how to peel back the layers to understand what authenticity really means, and how it can help your brand succeed. She will guide attendees through what it takes to show up on social channels authentically, how to review social performance in a dependable way in order to discover areas to improve upon, and why listening to what isn’t working is just as powerful as knowing what is.

The Influencer Playbook for Rapidly Scaling Brands 303 AB Brad Hoos (CEO, The Outloud Group) Sponsored. The secret to rapidly scaling a brand with influencer marketing isn’t as simple as partnering with more influencers. It involves much more than that. Learn the lessons we’ve uncovered over the course of fifteen years helping hundreds of popular consumer brands scale including Grubhub, Fiverr, SimpliSafe, and more.

10:25 AM – 10:35 AM 6-Minute Case Study: Only Murders in the Building - Hulu BALLROOM ABC Emma Jennings (Content Architect, Creative Works, Google) Hulu needed to drive tune-in for its new original series Only Murders in the Building starring Steve Martin, Selena Gomez, and Martin Short. Hulu’s goal was to break through the content clutter and build a new fan base, launch new IP, shift user behavior from binge-watching to weekly tune-ins, and connect with younger audiences. They did so by leveraging the popularity of true crime along with the appeal of comedy legends Martin Short and Steve Martin, and Selena Gomez’s massive fan base. Emma Jennings, Content Architect at Google’s Creative Works, will share the winning strategy. From the custom audience insights, YouTube trends, and formats that informed the creative development, to a truly collaborative creator partnership with Rudy Mancuso, this presentation will outline their innovative approach.

10:35 AM – 11:00 AM

11:05 AM – 11:30 AM

Fireside Chat with Phil Libin, CEO and Co-Founder of mmhmm and All Turtles BALLROOM ABC Phil Libin (CEO and Co-founder of mmhmm and All Turtles) You may know Phil Libin as the co-founder of Evernote. In this session, we’ll check in on his latest startup, mmhmm, which was founded in 2020 to give people communication superpowers, in-or out-of-office.

Find out why he believes video has the potential to rewire where, when and how we work in the same way that the dot-com era rewired how commerce is done.

Moderated by: Jim Louderback (Former GM and Current Advisor to VidCon)

Dissecting the ME-TA-VERSE BALLROOM ABC Shelby Bier (Marketing Analyst, United Talent Agency), Edwin Wong (SVP Insights & Innovation, Vox Media) Leading global entertainment, talent, and sports agency UTA, and leader in modern media, Vox Media, are teaming up on a consumer study about the future of the metaverse, and what role brands, media, and entertainment IP can play in this next frontier of digital engagement. The study will uncover how consumers are already engaging with the metaverse, what they hope to get out of it once it is fully realized, and what it will take for the metaverse to reach widespread adoption. Through this research we aim to prove: that the metaverse will not replace the real world, but will establish a dynamic relationship to it, offering experiences that enhance those in the physical world.

That consumers need structured environments & activities in the metaverse, which will be the responsibility of platforms, brands, and recognizable IP to define. In the metaverse’s first person environment, the audience becomes the actor and content and experiences revolve around the audience. With the media landscape more fragmented than ever, to win the attention of consumers, brands and entertainment/ media properties will need to make the consumer the “star” of the entertainment experience — an opportunity that the metaverse can uniquely cater to.

10:40 AM – 11:15 AM How Social Commerce Will Reshape the Creator Economy BALLROOM D Marc Hustvedt (President, MrBeast), Ellie Heisler (Partner, Head of Entertainment, Nixon Peabody LLP), Bridget Dolan (Managing Director, YouTube Shopping Partnerships) In 2021, ecommerce sales globally reached 4.9 trillion dollars. Today, a significant portion of those sales are shifting toward social commerce and consumers are leaning more heavily into the voices they trust (i.e., creators) when making purchasing decisions. This dynamic is not lost on the major social platforms, which are investing heavily in social commerce capabilities. What does this mean for the creator economy?

How will creators, brands, and new entrants benefit from this shift in consumer behavior?

Moderated by: Max Benator (Co-Founder & CEO, Orca) 10:45 AM – 11:00 AM Innovation Showcase Demos 304 AB Fermat Commerce & Creation 11:00 AM – 11:35 AM The Rise & Rise of the Creator Economy in Southeast Asia 304 AB Jerry Soer (VP of Partnerships, Collab Asia), Claire Sun (Head of Creator Marketing Solutions, TikTok), Sherry Wong (Founder at Brandjam & Creator) Whilst the west has looked inwards during the pandemic, one region has exploded in growth — South East Asia. From live shopping to creator monetization we discuss the countries, content, and creators that are changing the world and building a new digital economy.

Moderated by: Tom Maynard (Founder, Amplify) 11:00 AM – 11:45 AM Not A Game: Mattel’s Influencer Marketing Glow Up 304 CD Kim Barbosa (Director, Social Media and Influencer Marketing, Mattel) Join Kim Barbosa, Director, Social Media and Influencer Marketing at Mattel, as she illustrates how Mattel grew their influencer marketing strategy from a test budget to a full bore, internal influencer marketing team with over a dozen members. Learn how they navigated growing a small budget into a pivotal part of the digital marketing efforts of this huge company. Kim will touch on the power of the influencer and how their creator-based, digital marketing team amplified one of the most iconic toy brands.

Moderated by: Brian Park (Head of Networks & Creators, ChannelMeter Inc.)

11:30 AM – 11:55 AM Candle Media: Building a Next-Generation Media Company BALLROOM ABC Liz Jenkins (COO, Hello Sunshine), Andy Yeatman (Head of Americas, Moonbug) Candle Media is a creator-driven entertainment company that serves audiences wherever they are watching, listening, connecting, or engaging through premium content, social media, and commerce. The company has already made several significant acquisitions, including Hello Sunshine and Moonbug Entertainment. Senior executives from those companies will discuss how Candle and its portfolio companies are capitalizing on the significant shifts in the media industry, and in consumer behavior, to build a next-generation media company.

Moderated by: Brent Weinstein (Chief Development Officer, Candle Media) 12:00 PM – 12:25 PM Fireside Chat with Dane Glasgow, Vice President of Entertainment, Meta BALLROOM ABC Dane Glasgow (Vice President of Entertainment, Meta) We know creator fatigue is real. Now more than ever, creators of all sizes need tools and support to build sustainable communities and businesses. Hear how Dane Glasgow, Vice President of Entertainment at Facebook, is helping creators diversify their revenue streams, grow their communities, and leverage Meta’s ecosystem to earn a living and thrive.

Moderated by: JP Mangalindan (Correspondent, Insider) 12:25 PM – 12:35 PM 6-Minute Case Study: Gamers’ Snacks Level Up - How Influencer Marketing Drove Actual Sales for Nestlé BALLROOM ABC Bryan Waddell (Head of Creators, Gaming and Esports, Nestlé) Hot Pockets doubled down on their investment in esports and gaming with creators. What resulted was unprecedented consumer demand, increased brand popularity within the gaming community, and continued success with a passionate consumer demo. Discover what your audience is passionate about and how to reach them online.

Understand the importance of authentically connecting with your audience through creators. Identify value exchanges that will win over consumers and move them to action.

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INDUSTRY TRACK SCHEDULE PRESENTED BY EDELMAN 12:35 PM – 12:45 PM

1:15 PM – 1:50 PM

6-Minute Case Study: Cricket X WWE: TikTok Superfan Surprise BALLROOM ABC Josh Druding (Group Social Strategy Director, Mekanism) As part of its long-time partnership with the WWE, Cricket Wireless surprised a TikTok influencer, Special Olympics athlete and WWE superfan named Derek Baker (aka @bakerbanter - 2.9 million followers) with a trip for him and his family to attend Wrestlemania.

Cricket’s lead social agency, Mekanism, helped craft and execute a real-time Tiktok content strategy that included sharing exclusive content with Derek and WWE Superstars Bianca Belair and The Miz throughout Wrestlemania weekend. Josh Druding, Mekanism’s Group Social Strategy Director, will share how Mekanism’s TikTok content strategy and approach to quick-turn production resulted in 15 million organic views, over half a million engagements and 40% follower growth in just a matter of days.

The Female Lens: DE&I in Sports Storytelling BALLROOM D Lucy Rohden (Host, JUKES), Mariah Rose (Host, Sway) Lucy Rohden and Mariah Rose are breaking down barriers in the male-dominated sports industry with every piece of content they publish. Digital platforms have proven to be a more welcoming avenue for these incredible women to pursue their sports media careers. Not only do they have a seat at the table, they are at the head of it, and are forging a path forward for themselves and the women who come after. They’ve had to push through misogyny, bullying, and self-doubt to fight the bro culture in not only the sports world but also the world of digital media. Learn how they’re changing the face of sports media behind the lens and in front.

Moderated by: Andraiah (Dre) Lugo (Director, Brand Partnerships, Wave Sports + Entertainment)

12:35 PM – 1:00 PM

1:40 PM – 1:55 PM

Diversity is Our Culture BALLROOM D Khadijah Robinson (CEO, CE Marketplace) Join Khadijah Robinson, founder and CEO of Empower Global and The Nile List, as she discusses how she’s built a successful businesses and professional brand centered on DEI and culture. While most brands, businesses, and advertisers are currently seeking to ramp up their efforts within this space (and fumbling at times with performative actions), she will spotlight the importance of building your brand and business with culture, diversity, equality, and inclusion at the forefront.

In this session, learn how to build a brand, team, client roster, and reputation that reflect the diversity of this world even as the tides and trends change in the industry.

Moderated by: Chrystina Woody Train (Founder & GM, Buckshot Marketing)

Innovation Showcase Demos 304 AB Orca & Shuffll

1:00 PM – 1:30 PM 15 Years of YouTube: Here’s What I Learned 304 AB Ben Relles After spending 11 years working inside YouTube, and 4 years as a creator, Ben shares indispensable insights he’s learned about what works on YouTube and why. This presentation will also include video appearances and advice from creators, YouTube executives, and industry thought leaders unpacking the most important thing they’ve each learned about the platform now and where it is headed.

1:00 PM – 1:45 PM

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Connecting Brands to Culture 304 CD Evan Horowitz (CEO, Movers & Shakers) Some brands are reaching new heights of cultural relevance, while others are perceived as boring. How do you make your brand “cool”?

How do you move at the speed of culture? In this session, you’ll learn six strategies for driving cultural relevance, from the agency behind the most viral TikTok campaign in US history, branded music that topped the Billboard charts, the iconic e.l.f. x Chipotle collab and its 4 billion earned media impressions, and many others. Learn the playbook for connecting your brand to culture from Movers+Shakers — the #1 fastest-growing agency in the world, with over 200 billion views on its campaigns.

1:50 PM – 2:25 PM Revolutionizing Multiplatform Video for News BALLROOM D Catherine Kim (Senior Vice President, Global Digital News at NBC News & MSNBC), Chris Berend (EVP of Digital, NBCU News Group) Janelle Rodriguez (SVP of Editorial, NBC News & Head of NBC News NOW) As news organizations move into digital, prioritizing streaming, web, and social, one stands out from the pack. The NBCUniversal News Group is the #1 digital news organization and has prioritized investing in a distinct, unparalleled multiplatform video experience for consumers — from building out three streaming platforms for unique audiences across news, perspective, and lifestyle to distributing across all platforms and utilizing video in revolutionary ways on YouTube, TikTok, and more. Join NBCU News Group leaders Chris Berend, Catherine Kim and Janelle Rodriguez as they discuss how the legacy news brand is reaching new audiences and innovating in the video space unlike any other.

Moderated by: Kerry Flynn (Media Deals Reporter, Axios) 2:00 PM – 2:35 PM Regulation, Accountability and Trust on Social Platforms 304 AB Harry Jho (CEO at Sockeye Media LLC), Devin Stone (LegalEagle), Elissa Ayadi (Senior Vice President of Fan Engagement & Digital Marketing, Warner Records) As social media continues to dominate not just the internet, but the world at large, the questions around how best to regulate these platforms, holding the platforms as well as those on them accountable for the content being shared, and ensuring an overarching theme of trust can be maintained in an age of disinformation is a hugely complex and complicated topic. During this conversation, social media professionals will discuss how to tackle these areas with the goal of making social media a safer, more honest place to share and connect.

Moderated by: Matt Gielen (CEO & Co-Founder Electric Monster & CEO & Founder at Little Monster Media Co.)

2:00 PM – 2:45 PM

2:40 PM – 3:15 PM

The Not-So-Secret Digital Lives of Pets 304 CD Bryan Reisberg (Co-Founder, Little Chonk | Maxine the Fluffy Corgi, Chief Chonk) We’re in the George Foreman stage of the creator economy with many creators launching their own products instead of promoting established brands. This is true for humans, and now also the case for pet creators. In this talk we’ll meet with the masterminds behind Maxine The Fluffy Corgi and their brand Little Chonk, AKA the Nike for Pets.

The Business of Music on TikTok 304 AB Barbara Jones (CEO & Founder, Outshine Talent ), Charly Salvatore (Founder, Underscore Works), Johnny Cloherty (CEO & Founder, Songfluencer) The landscape of music on TikTok is ever-changing and evolving. In this session, you are invited to join us for a discussion on the ins-andouts of the business crossroads of creators, musicians, and music trajectory on TikTok. Moderated by: Jaclyn D. Carter (Vice President of Shore Fire Media)

TikTok: The Impact on Entertainment 303 AB Sponsored. COVID-19 dramatically changed how and where we consume content, and how we discover new entertainers. TikTok has been at the forefront of this shift by empowering new kinds of entertainment and up-leveling storytelling tools that help creators build livelihoods through the platform. Learn about TikTok’s impact in this space, and how partners are using the platform to captivate the next generation of fans.

2:45 PM – 3:30 PM

2:10 PM – 2:35 PM From Staples to Crypto: How Brands Can Leverage Blockchain Tech To Increase Fan Engagement BALLROOM ABC Jeremy Lewis (Senior Director, NFT Acquisition, Crypto.com) The world took notice late last year when LA’s STAPLES Center got a new name: Crypto.com Arena. Central to this generational shift at one of the world’s top venues was Jeremy Lewis, a senior director at Crypto.com who knows a bit about how to drive visibility. A performer since childhood, he has spent the past decade connecting the tech and entertainment industries and currently spends his evenings co-hosting a wildly popular podcast called Wild ‘Til 9 and his days helping creators tap into the power of NFTs to find new ways of connecting with fans. In this talk, Jeremy will talk about how and why the Crypto.com Arena deal came to be, as well as how brands and creators today can leverage blockchain technology like NFTs to bring new and unique real-world value to their audiences.

Moderated by: Phil Ranta (CEO, Wormhole Labs) 2:25 PM – 3:00 PM Leveraging Social Influence for a More Sustainable Future BALLROOM D This year showed the important role digital played in creating real value for social-impact efforts. From celebrities to creators to gamers, everyone turned to social platforms to raise awareness and support sustainability issues and important causes worldwide. Public figures such as MrBeast, Mark Rober, Jimmy Kimmel, Jacksepticeye, DrLupo, and more joined Tiltify, the creator-first fundraising platform, to help make the world a better place for the next generation. Tiltify’s CEO Michael Wasserman will be joined by a creator to discuss the importance of creating more interactive, live, and personalized experiences across platforms to make it easier than ever to connect with audiences and create a more sustainable future.

Moderated by: Mike Wasserman (CEO, Tiltify) 2:35 PM – 3:10 PM Fireside Chat with Manuel Bronstein, Chief Product Officer, Roblox BALLROOM ABC Manuel Bronstein, Chief Product Officer, Roblox | MeganPlays Roblox is not only the biggest social gaming platform today, it’s also building the metaverse of tomorrow. This discussion with Roblox Chief Product Officer Manuel Bronstein explores where the platform is headed, both this year and in the future. Expect insight into what Roblox is building today, but also how gaming and the metaverse fit into the broader social and media ecosystem.

Moderated by: Jim Louderback (Former GM and Current Advisor to VidCon)

Cracking the Code: YouTube Shorts 304 CD Tim Jablonski (SVP of Programming and Audience Development of Little Monster) Development of Little Monster (a subsidiary of Electric Monster), will present the data and learnings from 20,000 YouTube #shorts channels and over 200,000 #shorts videos. He will dive deep into case studies of many #shorts channels and show you how you can leverage these tactics to build your audience on YouTube.

3:00 PM – 3:25 PM The Evolution of PBS Digital Studios - Lessons Learned BALLROOM D Maribel Lopez (Sr. Director, Head of PBS Digital Studios) This year PBS Digital Studios celebrates their 10th birthday! Join Maribel Lopez, Sr. Director, Head of PBS Digital Studios, for a peek behind the curtain and hear about the evolution and growth of the educational YouTube network, lessons learned and where the educational digital video content network is going from here.

Moderated by: Perrin Kaplan (Principal, Zebra Partners) 3:00 PM – 3:45 PM Imagine a Nobel Peace Prize for Content Creation 303 AB Sponsored. We live in a world of content abundance. Web content, fast-twitch social content, user generated content. But does the world benefit from it? According to Edelman research, 90% of GenZers want brands to get involved in causes that better the world. What if branded content served the greater good? Like Nobel Peace Prize good. Come hear the story of one brand and one content creator trying to make a difference.

3:15 PM – 3:30 PM Innovation Showcase Demos 304 AB HiHo & Obsesh 3:30 PM – 4:30 PM Keynote - TikTok BALLROOM ABC Join TikTok for a creative deep dive into how community-driven entertainment is inspiring over a billion people to discover new content, find new hobbies, and learn more about the world around them. You’ll also hear from a new generation of digital creators who have leveraged TikTok and its unique features to share their authentic selves, build community, and create real-world opportunity.

4:00 PM – 4:45 PM Who Said Influencer Marketing Can’t Scale?

303 AB Sponsored. Learn how StreamElements helps companies of all sizes collaborate with creators to deliver business results and satisfy their fans.

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INDUSTRY TRACK SCHEDULE PRESENTED BY EDELMAN 5:00 AM – 5:45 AM

10:00 AM – 10:45 AM

The Evolution of Creator Commerce 303 AB Chris Lamontagne | Danny Ruegg Sponsored. Being at the forefront of creator commerce since 2018, with the launch of the YouTube merch shelf, Spring has enabled 9 million+ creators to monetize beyond ads, brand deals and going beyond just “merch”. Learn about how creators are utilizing Spring and social commerce integrations to amplify distribution and get closer to their communities.

Flicker, Flash, & Flare: TikTok Strategy for Major Brands 304 CD Brendan Gahan (Partner & Chief Social Officer, Mekanism) Brands on TikTok generate 21X more organic reach than Instagram.

With over 1 billion users worldwide the platform is a MUST for markete rs. But, where should brands start? How do you program a channel?

How do you balance trends and planned content? The solution: the Flicker, Flash, and Flare content framework. Tune in for a conversation with Brendan Gahan, Partner & Chief Social Officer at Mekanism, as he dissects the programming strategy that works and how you can apply it to your brand.

FRIDAY JUNE 24 9:40 AM – 10:15 AM MSNBC’s Investment in the New Frontier: Bringing Premium Perspective to Streaming BALLROOM ABC Rashida Jones (President, MSNBC), Mehdi Hasan (Host, MSNBC, Peacock), Symone D. Sanders (Host, MSNBC, Peacock ), Chris Hayes (Host, “All In with Chris Hayes,” MSNBC) For 25 years, MSNBC has been at the forefront of premier news and analysis. Today, MSNBC is investing heavily in digital and streaming, bringing premium, perspective programming to the MSNBC hub on Peacock and adding core programming to the streaming platform.

Join the marquee panel, featuring key MSNBC on Peacock hosts Symone D. Sanders and Mehdi Hasan and Chris Hayes, Host, “All in with Chris Hayes,” MSNBC alongside MSNBC President Rashida Jones, as they discuss taking the pillar news brand to more audiences.

Moderated by: Jacob Soboroff (Correspondent, NBC News and MSNBC) 10:00 AM – 10:25 AM Fireside Chat with CodeMiko & Jim Louderback, Former GM and Current Advisor to VidCon 304 AB Jim Louderback (Former GM and Current Advisor to VidCon) Join Team Envy content creator and virtual streamer CodeMiko for a frank conversation with Former GM and Current Advisor to VidCon, Jim Louderback. They’ll take a deep dive inside the creator economy and talk about what’s on the horizon for CodeMiko.

Moderated by: CodeMiko 10:00 AM – 10:35 AM

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From Creator to Commercial Director BALLROOM D Grace Wells (creator), Erich Joiner (Emmy Award-Winning Director, Tool of North America) With the continued rise of social platforms like TikTok, Instagram, and YouTube, advertisers are looking to creators to lend their expertise on how to deepen their brand’s footprint and reach wider audiences.

Some creators are even beginning to make the leap to directing commercials. In this session, TikTok star Grace Wells and her creative production partner Erich Joiner (founder of award-winning Tool of North America) will discuss the ways in which creators are able to elevate their craft and step into the advertisement space, further blurring the lines between the creator economy and traditional media.

Moderated by: Morgan Sung (Reporter, NBC News Digital)

How Can Your Brand Thrive in the Gaming Metaverse?

ROOM 303AB John Carle (VP, Creator Relations, Super League Gaming), Yves Saada (Head of Digital Publishing, Spin Master), Zach Hahn, Kate “helloiamkate” Sisto Sponsored. Minecraft, Roblox… oh my. Before “metaverse” was mainstream, it existed within gaming. Join us and explore this brave (not so) new world with experts who have lived in this virtual space for the last decade. What is the value of activating here — and how do you scale? How can brands and creators leverage the gaming metaverse to meet — and exceed — their goals? Hop on this rocket with us — to the moon!

10:20 AM – 10:45 AM VidTalk: Zaria Parvez, Global Social Media Manager, Duolingo BALLROOM ABC Zaria Parvez (Global Social Media Manager, Duolingo) Duo, a sassy and fiercely loyal owl, has landed countless viral TikToks by riffing off of trending audio clips. Whether it’s fan-girling over Dua Lipa or getting in trouble with Legal, Duo has stolen the hearts of Gen Z and #brandtok. Hear from the brain behind language-learning platform Duolingo’s TikTok account, Zaria Parvez, about the entertainment-first account. We’ll take a peek into how Duolingo implemented a test-and-learn approach, empowered Gen Z talent to take the reins, and flipped the script on traditional marketing.

10:45 AM – 11:00 AM Innovation Showcase Demos 304 AB SquadCast Studios, Inc. & Offbeat Media Group 10:45 AM – 10:55 AM 6-Minute Case Study - Tinder “Once Upon a Bi” BALLROOM ABC Seth Shamban (Senior Marketing Manager, Tinder) When you don’t see older versions of yourself mirrored in the media that you’re consuming at a young age, how do you know it’s even possible?” - Miles of MilesChronicles. These are exactly the barriers, and the unfortunate reality, for so many in the LGBTQ+ community.

As the world’s most popular dating app, widely used by a generation more likely to publicly identify as queer, Tinder decided to use its platform to give voice to the often unheard in the dating community.

We started a narrative around a new kind of love story by reimagining the fairy tales that first introduced us to the notion of love in our childhood. Stories like Snow White and Romeo & Juliet, but this time, stripped of the heteronormative context that society largely defines as the way love should look or the way the world should work.

10:45 AM – 11:10 AM

11:15 AM – 11:50 AM

VidTalk: Beyond Influence - Creative Collaboration BALLROOM D Brian Solis (VP, Global Innovation Evangelist, Salesforce) Beyond the world of influence, commercial brands face a new business opportunity to partner with creators to develop and launch new creative projects that complement and extend each other’s reach and growth. We have seen this with MrBeast Burgers, the music careers of Bella Poarch and Addison Rae, and the Paul brothers in the boxing world. Leading digital anthropologist and best-selling author Brian Solis will share his take on the next chapter of influencer marketing and growth in the creator economy. Brian will also discuss what’s next for brands and consumer trends to accelerate these new growth opportunities.

Web3 & NFTs - Changing How Brands Connect with Fans 304 AB John S. Lee (Head of Blockchain Programs, Shopify), Mickey Maher, (SVP of Platform and Blockchain Partnerships, Dapper Labs), Maxine Ryan (Founder, Pulsr) In the early days of the internet, brands were scrambling to find ways to become early adopters of social media. Once again, we stand on the edge of a massive shift in technology — the rise of cryptocurrency and NFTs. Why is it important for brands to be involved in crypto? What does potential fan engagement look like in Web3? Join e-commerce leaders as they answer these questions and more.

Moderated by: Jade Darmawangsa (CEO, X8 Media )

11:00 AM – 11:35 AM The Evolution of Kids’ Entertainment BALLROOM ABC Chris Williams (Founder, pocket.watch), Rob Fishman (Co-Founder, Brat TV), Ashley Kaplan (SVP, Digital Studios, Nickelodeon) Kids’ entertainment used to be all about toys, but now that’s expanding. Young people are driving their own content by becoming creators themselves. “Kidfluencers” like Ryan and Vlad & Nikki are all the rage today! Join top content execs to discuss the changing state of children’s programming. Learn about obstacles and opportunities in this hot market which serves one of the largest demographics.

Moderated by: Savannah Sellers (Anchor & Correspondent, NBC News)

Creating with Purpose: Why We Need Content Creators That Inspire More than Ever BALLROOM ABC Malik Ducard (Chief Content Officer, Pinterest), Patrick Starrr (Makeup Artist, Digital Creator and One/Size Founder) Join Pinterest’s Chief Content Officer Malik Ducard for a conversation with makeup artist, digital creator, and One/Size founder Patrick Starrr as they address how the next generation looks to the future. From mental health to climate change to racial inequality, Gen Z is holding our industry accountable like never before to show up authentically.

Join them in exploring how creators, brands, and platforms can make a difference as we strive for a more inspired, safe, and inclusive (online) world.

11:00 AM – 11:45 AM

11:50 AM – 12:05 PM

How Gen Z Creators Are Helping Big Brands Monetize and Go Viral 304 CD Jade Watson (Founder and Executive Producer, SickBird), (Scott Dunn, Head of Business Development and Talent Management, Doing Things Media) Bucking old Hollywood and advertising models, SickBird Productions and Doing Things Media — both founded by young entrepreneurs — are creating content that engages the coveted attention of Gen Z audiences. By intimately understanding and putting the audience first, Jade, belonging to Gen Z herself, has led SickBird to multi-millions of dollars in revenue in the company’s first three years, with tens of millions of views across content series for brand partners at Facebook Watch, Snapchat Discover, and more. Doing Things Media, the digital media company behind some of the internet’s most shareable brands and content, will co-present with SickBird on how crafting consumer-relevant content for the next generation captures meaningful attention with a tangible impact. They will provide data-driven best practices on creating culturally relevant and viral content, and guidance on the authentic monetization models for brands.

Innovation Showcase Demos 304 AB Ping Labs & Medici

Make Your Content Work Harder for You 303 AB Colin Rosenblum (Host |Cofounder), Colin & Samir, Samir Chaudry, (Host |Cofounder), Colin & Samir, Lauren Schnipper (VP Corporate Development, Jellysmack), JP Lambiase & Julia Goolia (Hellthy Junk Food) Sponsored. Being a career creator can be both a dream come true and a nonstop grind. That’s why getting the maximum out of each video is crucial for lasting success. Creator economy gurus Colin & Samir talk with Jellysmack Creators plus Jellysmack Executive and Co-Host of the Creator Upload podcast, Lauren Schnipper, about how to extend your reach and capabilities with what you’ve already created.

11:35 AM – 12:00 PM

12:00 PM – 12:45 PM Video Podcasts Are Taking Over 304 AB A.J. Feliciano (Head of The Roost, Rooster Teeth), Kerry Flynn (Media Deals Reporter, Axios Pro), Geoff Ramsey (Co-Founder, Rooster Teeth) Sponsored. Video podcasts have existed for more than a decade, but Gen Z’s habits coupled with platform innovations are forcing a dramatic rise in the medium. Rooster Teeth’s podcast network “The Roost” curates video podcasts from the world’s top creators. Featuring the head of The Roost, A.J. Feliciano.

Moderated by: Ray Powell (CEO, STIR Brands & Entertainment) 12:05 PM – 12:30 PM The Rise of the Multiformat Creator BALLROOM ABC Ian Boggs (Creator), Rosanna Pansino (Creator) YouTube is the only destination where creators can produce all forms of content — from Shorts to longform to live — while building a community and earning money from multiple revenue streams. Hear from YouTube’s new Vice President of Americas, Tara Walpert Levy, and two of YouTube’s creators as they talk through the benefits of multiformat and the unique ways businesses are built only on YouTube.

Moderated by: Tara Walpert Levy (VP of Americas, YouTube)

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INDUSTRY TRACK SCHEDULE PRESENTED BY EDELMAN 12:30 PM – 1:00 PM

1:20 PM – 1:55 PM

Fortune-Funded Creator Brands BALLROOM ABC Hyram Yarbro (CEO, Skincare By Hyram), John Green (Co-Founder, VidCon & Co-Founder, Awesome Coffee Club), Jim Murray (CoFounder & CEO, Feastables) Creators are changing the face of the creator economy as we know it.

They’re not just endorsing brands anymore, they’ve become household names themselves — and now their products have, too. (And no, we aren’t talking about t-shirts.) We’re talking skin care lines, beverages and more. So what does it take for these creators to found a company, and what role can brands and agencies play in this evolution? Find out in this panel that will bring together some of the internet’s top creators-turned-entrepreneurs to discuss how to determine the right product for your target, what the various stages of development and funding look like, and how to work together to market beyond your audience.

Moderated by: Gabe Gordon (Co-Founder, Reach Agency)

Innovation in Digital Storytelling: Where Do We Go from Here?

BALLROOM D Zion Clark (Para athlete), Nick Garcia (Sports Digital Media & Creator Partnerships, Meta), Melcolm Ruffin (Head of Athlete Content Strategy, CAA), Mack Sovereign (EVP, Content and Strategy, WSE) Social media has a lot to learn from sports when it comes to storytelling. Today’s digital fans are double-screen masters — whether they’re armchair quarterbacks or in the stands watching live sports events, they are second-screening on their mobile devices. This opens up new opportunities in storytelling, from sharing the stories that happen off the field to digging into sports culture in a way that linear can’t.

For Wave Sports + Entertainment, innovation in sports storytelling is paying off in high follower and engagement numbers. And brands are responding. Digital is the perfect place for complementary AND counter campaigns that focus on one end goal: conversion. Join us for a discussion on innovation in digital storytelling where we look back to inform our look ahead.

Moderated by: François Nicolas (Frenchy)

12:45 PM – 1:20 PM The New Faces of Hollywood BALLROOM D Brandon Nichols (Vice President, Digital Marketing, Paramount Pictures), Kathy Arendain (VP Digital Marketing, Lionsgate), Ari Avishay (SVP Marketing, Paramount+), Sarabeth Oppliger (Director, Digital Influencer Marketing at Warner Bros. Pictures) Join studio execs for a look at how studios are using influencers and digital publishers to promote movies. How has this evolved over the last few years, and how has COVID-19 affected this process?

We’ll dive into the digital media landscape to find out what does and doesn’t work when promoting tentpole movies and franchises. Learn how branded content and influencer marketing fit in with traditional promotion. How are studios utilizing TikTok and other social media platforms? Tune in to find out!

Moderated by: Ray Powell (CEO, STIR Brands & Entertainment) 1:00 PM – 1:45 PM Influencer Marketing with Crypto 304 CD Ben Christensen (Co-Founder, NFTreeHaus) | Harry Bernstein In this mid-pandemic world where more people than ever before are engaging in virtual experiences, it is crucial for brands to expand their digital offerings. Discover how to turn customers into more loyal fans by issuing NFTs and collaborating with creators in Web3. In this session, you’ll learn strategies to prepare your brand for the next wave with Web3 leader Jade Darmawangsa.

Moderated by: Jade Darmawangsa (CEO, X8 Media) 1:20 PM – 1:45 PM

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Growing a Digital-First Brand 304 AB Sydney Wiseman (Vice President of Brand Development & Creative Strategy, WowWee) Growing a digital-first brand organically isn’t easy, but where there’s a Squish there’s a way! Join reps from WowWee and Nickelodeon as they detail the YouTube launch of “My Squishy Little Dumplings” — a digital-first brand and toy line — using animation, toy play, and smart content planning.

Moderated by: Alex Reeds (SVP, Growth and Operations, Nickelodeon Digital and Unscripted Studio)

2:00 PM – 2:15 PM Innovation Showcase Demos 304 AB Laylo & Tagg 2:00 PM – 2:35 PM The Future of Creator Monetization BALLROOM D Courtney Carter (CEO, Carter Media Group), Ashley Yuki (Head of Product, Instagram, Meta) The landscape of the creator economy is immense and ever-evolving.

Join Stir CEO Joseph Albanese and a panel of industry experts as they discuss what creator monetization will look like in 2022 and beyond.

Moderated by: Joe Albanese (Co-Founder & CEO, Stir) 2:00 PM – 2:45 PM Tapping into TikTok to Marry Creators with Global Film IP 304 D Glenn Ginsburg (SVP of Global Partnerships, QYOU Media) Nicole Schlegel, Vice President of Digital Marketing at Universal Pictures, is joined by Glenn Ginsburg, SVP of Global Partnerships at the Gen Z-focused influencer marketing agency QYOU Media, to discuss how their partnership targeted families and mainstream audiences through TikTok with this unique approach. They used the influencer approach on franchises like Sing 2 and Boss Baby 2 and some huge TikTokers joined in on the fun! Find out how to recreate their strategy.

Moderated by: Nicole Schlegel (Vice President of Global Digital Marketing, Universal Pictures) Why The Next Big Social App Will Be On Web3 303 AB Marissa Trew (Senior Content Lead, Blokhaus), Callie Costello, Head of Brand, Snipfeed ) Mark Soares (CMO/Founder, Blokhaus), Candice Faktor (Co-Founder and Co-CEO, Disco) Sponsored. Web3, a technology movement focused on ownership, privacy, and community, is influencing everyone from the biggest platforms to the smallest streamers. Unpack what Web3 means for online communities with a panel of technologists and creators building the future of social media.

2:15 PM – 2:25 PM

3:00 PM – 3:45 PM

6-Minute Case Study - Chipotle presents “Boorito Reboot” BALLROOM ABC Candice Beck (Director, Social and Influence, Chipotle Mexican Grill) Every Halloween for over 20 years, Chipotle fans have looked forward to the annual Boorito tradition. Historically IRL events, customers were invited to come to the restaurant in costume to receive a discounted burrito, and they came in masses. It was beloved by millennials. But over the years, and especially in the wake of COVID, things changed.

Most of Gen Z didn’t know what Boorito was, and hosting an IRL event was too risky. Chipotle needed a comeback for a new generation and reimagined it for Gen Z. Enter: Web3. Candice Beck, Chipotle’s Director of Social and Influencer, will share the brand’s innovative strategy and brand-first moments that shattered records. Learn more about how Roblox — an emerging virtual platform — gave Chipotle access to a new and global community, including untapped influencers. With Boorito, Chipotle would establish itself on the platform with a simple, fun experience that was dynamic and could be adapted down the line.

Using Creators to Hit Lower Funnel Goals 304 CD James Myrick (GM of Performance Marketing, BEN) From social selling to affiliate marketing to leveraging custom AI algorithms, there are numerous tactics brands can utilize to hit their lower funnel goals.

2:30 PM – 2:55 PM Fireside Chat with Sean Atkins, President, Jellysmack BALLROOM ABC Sean Atkins (President, Jellysmack) Join Jellysmack President Sean Atkins and TechCrunch Reporter Amanda Silberling for a can’t-miss conversation on what’s new and next in the creator economy. Hear exclusive insights from inside the global creator company, including the power of a multi-platform strategy, the evolution and opportunity of short-form social content, and how Jellysmack’s A.I. technology and data-driven partnership helps video creators Go Bigger across platforms and beyond.

Moderated by: Amanda Silberling, Reporter, TechCrunch 2:30 PM – 3:05 PM Building TV & Streaming Hits Through Social Media Broadcasts 304 AB Ashley DiGiacomo (Head of Original Programming & Development, Kin), Matt Stein (Head of Brand for Consumer and Creative Strategy, Philo) Entertainment companies Kin and Philo are breaking the mold making the upcoming series Boss Moves, available to fans both on Philo and social media. Join the group for a conversation about why bringing new shows to multiple platforms drives more viewership across the board, and why broadcasting on social channels is a great way to build fandom.

2:45 PM – 3:20 PM Building Your Brand on TikTok: Lessons from SMBs BALLROOM D TikTok is home to a new generation of storytellers who are building community through their content, and small businesses (SMBs) are leading the way by taking us inside their kitchens, workshops, and storefronts. Join TikTok for a conversation with some of the community’s favorite small businesses on how entrepreneurs and creators can connect, helping SMBs go from Main Street to mainstream on TikTok. 2:55 PM – 3:20 PM

The Fanscape: Unlocking Fandom Through Commerce 303 AB Annelies Jansen Sponsored. Spring and partners dive deep into the fanscape, uncovering exciting opportunities for creators to connect deeper with fans, utilizing a diverse range of product categories and tapping into groundbreaking creator commerce tools.

3:05 PM – 3:40 PM Games Are the Metaverse, How Can We All Learn?

304 AB In this session, speakers will take a look at the definition of Metaverse in gaming, how Game Publishers are creating their own Metaverses and what role YouTube is playing in the space.

Moderated by: Magali Huot (Head of Games Publishers, YouTube) 3:25 PM – 4:00 PM Debate: NFTs - Good or Bad for Creators?

BALLROOM D Reggie Couz (Creator, YouTube & Instagram), Ming Guang Yong (CEO and Co-Founder, Catalog.Lu), Stephen Carver (Creator, YouTube, Twitch, & Twitter), David Hernandez (CEO and Founder, Colonize Media) NFTs, Web3, and crypto have been the rage lately. $17B of trading volume was transacted last year alone. Even in a cooling market, billions of venture capital dollars are still invested in NFT-related startups. Since the emergence of NFTs, there has been an exciting collision within the creator economy. But is this a good thing? In this debate, you’ll hear directly from those most affected by this shift — creators and industry insiders who are in support of NFTs and believe they are supercharging the ecosystem, and the other side who are against NFTs and see them as harmful to creators.

Moderated by: Eugene Lee (CEO and Co-Founder, ChannelMeter x Creator Pay x Creator.Cash) 3:30 PM – 4:05 PM Music in the Metaverse BALLROOM ABC Adam Arrigo (CEO and Co-Founder, Wave) Today more than ever, gaming is playing a significant role in the lives of Gen Z, creating a push for mainstream adoption of immersive social experiences and virtual communities. For artists who are looking to better engage with audiences at the nexus of gaming and entertainment, the metaverse provides a unique opportunity to connect and interact with fans while garnering new monetization opportunities. This panel will explore music in the metaverse, the impact of gaming on today’s music industry, and what this means for artists, fans, and the future of virtual entertainment experiences.

Fireside Chat with Blake Barnes, VP of Consumer Products, LinkedIn BALLROOM ABC Blake Barnes (VP of Consumer Products, LinkedIn) LinkedIn is supporting creators and furthering the creator economy.

Join LinkedIn’s VP of Consumer Products to find out what the future holds for the world’s largest professional network.

Moderated by: Amanda Perelli (Reporter, Business Insider)

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INDUSTRY TRACK SCHEDULE PRESENTED BY EDELMAN 3:40 PM – 4:15 PM

4:15 PM – 4:50 PM

Command Z 304 AB Angel Bellon (Senior Director, Insights & Cultural Intelligence, Paramount Advertising), Mary Kate Callen (VP, Insights & Cultural Intelligence, Paramount Advertising) Command Z is a new cultural intelligence report that double clicks on Gen Z’s relationship with technology. Through the study, we explore how a generation hasn’t just adapted to but embodied the very culture of tech – its linguistics, mechanisms and outcomes – to better understand themselves and imprint the world around them. Join us on a research-fueled adventure as we navigate life as a beta product, challenge the real–fake spectrum, befriend the algorithm and redesign systems for stability and financial security. Command Z dives deep into Gen Z to deliver unique brand implications and actionable insights for this complex generation and culture at large.

Communities Are the Consensus 304 AB Kimberly Phan (Director of Analytics, Whalar), Holly Sy (Manager, Social Media Analytics (Research, Insights & Analytics), Disney), Emmie Hsiao (Manager, Marketing Strategy & Analytics, Disney) In today’s competitive environment, brands must find new ways to engage consumers, build relationships, and maximize ROI. Disney, Whalar, and Tubular Labs will share insights to highlight how to amplify paid media investments by building social communities that deliver brand love and fan obsession.

Moderated by: Jocelyn Watkins (Customer Success Lead, Tubular Labs)

4:00 PM – 4:35 PM The Long and Short of Branded Content BALLROOM D Lisa Nguyen (Creator), Michelle Khare (Creator) YouTube audiences can’t get enough Shorts, and creators and brands are starting to use this format in their branded content campaigns.

But brands are asking, what’s working well and how should they think about Shorts as part of their overall influencer marketing strategy?

Moderated by: Kristen Bowen (Global Head of Activation, YouTube BrandConnect) 4:00 PM – 4:45 PM Just Chatting: How Twitch is Redefining Talk Shows 303 AB Shane Meyer (Partner Development Manager,Twitch), Jenn McAllister Sponsored. Twitch has seen significant growth in Just Chatting, the #1 non-gaming category on Twitch where you will find real-time conversations between creators and their communities. Join us for an in-depth conversation about how Twitch continues to gamify content, even the tradition of live, talk-show based formats.

4:05 PM – 4:30 PM How Spotify Can Amplify Video Distribution BALLROOM ABC Jessica Angeles (Senior Partner Manager, Spotify) Spotify is the world’s most popular audio streaming subscription with over 406M active users in 180+ countries. We’re in the business of empowering creators, and we’re making that vision more possible by expanding into video, live and more. Come learn from Jessica Angeles, Senior Partner Manager at Spotify on why including Spotify in your video distribution strategy can be game changing for reach and monetization.

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4:30 PM – 4:55 PM Spotlighting Brands That Are Winning on TikTok BALLROOM ABC On TikTok, everyone is empowered to be creative and show up as their most authentic selves - including digital publishers and brands. In this session, you’ll hear tips from brands on how to build an authentic content strategy by adopting a creator mindset. They’ll also discuss their best practices and key learnings that other brands looking to build their organic presence on TikTok can apply to their own strategies.

4:35 PM – 5:00 PM Best Practices for Creative Development with YouTube Originals BALLROOM D Tod Plotkin (CEO, Green Buzz Agency) Green Buzz Agency was handpicked by YouTube Originals to consult, vet and develop series for their streaming platform in conjunction with other media companies and brands. GBA’s focus was on the pulse of current social issues, and through extensive creative development they helped to craft pitches on some of the most important topics surrounding our daily lives. Working with top media brands and celebrity talent, including Red Bull Media, VICE, Hearst, Insider, Rolling Stone, and more, GBA created and pitched a range of engaging stories impacting today’s world. These series highlighted topics such as racial justice, sexual orientation, gender identity, social impact, fashion, politics, sports, health, sustainability, and many more. Join this session to learn how Green Buzz Agency identified and designed unique creative strategies for YouTube Originals as well as tips and tricks on pitching to media executives. This session will teach best practices, tips on catering creative techniques around audience preferences such as video length, style, and messaging, and how you can deepen audience connection while recognizing different content strategy needs for each platform.

4:50 PM – 5:25 PM Building Brand Partnerships with Diverse Creative Talent 304 AB Erin Ashley Simons (Host of Gaming While Black, producer, and part-owner of Esports org XSET), Marcel Cunningham, (YouTuber @ BasicallyIDoWrk, co-producer of Gaming While Black), Briana Williams (YouTuber @StoryModeBae, contributor to Gaming While Black) As the creator space evolves and marketers look to branch out their network of talent to be more inclusive, it’s important to realize that this goes beyond just checking a box. Learning to effectively and holistically work with diverse talent can go a long way. Not only will it benefit the direct relationships with talent, but it will also show in the work that is created and produced for consumers. This also means branching out and evolving with the growing ecosystem around a new set of creators in gaming. In this session, you’ll hear directly from the talent themselves and brand executives on how marketers can strengthen and build meaningful relationships with diverse talent.

Moderated by: Brian Newton (EVP 3BD Studios) 4:55 PM – 5:20 PM Fireside Chat with Matt Koval, SVP of Creators, Mighty Networks BALLROOM ABC Matt Koval, SVP, Creators, Mighty Networks Mighty Networks is where creators, brands, and entrepreneurs can build incredible communities and businesses. Their software brings together paid memberships, communities, events, and online courses, and helps the most relevant people in those communities connect with each other seamlessly. They believe creators need to own, not rent, their home on the internet. Hear from Matt Koval, SVP of Creators, on why Mighty Networks is the ideal platform for creators, coaches, and entrepreneurs, and how they help them reach new heights with software, strategy, and support.

Moderated by: Kalhan Rosenblatt, Youth and Internet Culture Reporter, NBC News 5:00 PM – 5:45 PM Web3 & NFTs: the Next Level Engagement of Fans 303 AB Michael Lee (Director, Corporate Development, Com2US), Scott Chavez (Senior Brand Manager, Com2US), Hong Suk Kim (Product Marketing Specialist, Com2US) Sponsored. NFTs are providing creators with a new way to monetize content and more ownership to the fans. Com2uS Group, mobile gaming giants with more than 1 million global users, will discuss how they have taken a bold leap towards a comprehensive content company through an independent blockchain ecosystem. Join us to learn more about how you can easily create and provide NFTs through the C2X NFT marketplace!

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CHRISTIAN HOSOI & BRYCE WETTSTEIN

•Open skate session & lessons •Milk refreshments •Skate monster photo opportunity •Live mural painting •Games to win exclusive swag

boneslovemilk.com @boneslovesmilk Bones Love Milk registered trademark - California Milk Processor Board

ACC LEVEL 3 INDUSTRY TRACK MAP

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Ready, Set, Sell.

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Turn sparks into stories Join us in the Creator Lounge, 9-6pm every day! And on the Spotlight Stage with Charli D’Amelio at 10am on Thursday!

SUSTAINABILITY AT VIDCON This year VidCon is taking meaningful steps in our path towards sustainability and we’re excited to share those efforts with you. In 2022, our main focus is to thoroughly understand our energy usage, waste removal, reuse practices, and more across all major areas of the event so we can make big improvements in those areas in 2023 and beyond.

What do you want to see VidCon do better in the future? And where do you want to show up for sustainability? Be sure to answer the sustainability questions in the attendee survey after the event so we can all keep getting better together! And in the meantime, here are some easy ways you can help:

• Take only what you need, whether that means food, paper towels, or event swag like conference guides.

• Bring a water bottle with you to VidCon to refill at the convention center, rather than purchasing new plastic water bottles every day.

• Carpool with friends to the convention center or back to your hotels.

SHARE YOUR FEEDBACK! We want to hear from YOU!

Do you have thoughts, feelings, or opinions about your time at VidCon? We want to hear them! While you’re roaming VidCon, be on the lookout for a VidCon Official Research Team member and ask to chat with them! Please also check your email next week for our survey about the event. Hearing from you makes us better!

VIDCON NOW Born out of the pandemic, which forced us to look for new ways to bond, we created VidCon Now, a series of hundreds of digitally-delivered events and experiences that drew nearly 1 million viewers in 2020 and 2021.

Stay informed, entertained, and connected year round with our unique mix of creators, emerging stars, industry leaders, and insightful experts from around the globe.

Follow @VidCon on social media for access to exclusive content — coming to you weekly.

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We’ll see you online!

COVID-19 HEALTH & SAFETY VidCon’s first priority is the safety and health of our attendees, sponsors, speakers, creators, and staff. We are continuously working with our production partners and the Anaheim Convention Center and Visitor’s Bureau to ensure that VidCon 2022 will be a vibrant, fun, and educational celebration of online video that is safe for everyone. As such, all attendees will be required to abide by our COVID-19 procedures, which may continue to evolve as the situation develops.

As of now, all attendees 5 years and older must provide proof of full vaccination (final dose 14 days prior to the event) or a negative COVID-19 PCR test or antigen test taken within 72 hours of the event. Photo ID will also be required for those 18 years and older. For more details on VidCon’s vaccine and testing requirements, please see our FAQs on our website.

As of now, masks are optional but recommended.

Refusal to cooperate with these procedures on site will result in ejection from the venue without refund.

VidCon reserves the right to modify and add requirements in its sole discretion. For additional information, please refer to our COVID-19 Policy on our website.

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THE CARD FOR CREATORS

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CODE OF

CONDUCT It is vital to us that VidCon is a safe place for all attendees. VidCon is a private event, and people who mistreat or disrespect other people may be removed and not allowed to return for the duration of the event. In addition, VidCon reserves the right to permanently ban attendees and guests who do not comply with the Code of Conduct, including for future events hosted by VidCon. ACCESS VidCon badges and RFID wristbands are required for attendance to all official VidCon events. Badges must be worn around the neck and visible at all times. Badges and RFID wristbands are non-transferable.

We do not clear rooms between events. All activities have limited capacity as set by the Fire Marshal, so even though your badge and wristband are required to access all activities, they do not guarantee you access to any activity if it has reached its capacity.

All meet & greets are of a limited nature and your VidCon badge and wristband do not guarantee autographs or photos in the Meet & Greet Hall.

FEATURED CREATORS The Featured Creators who participate in VidCon are excited to see attendees, but please be respectful. They need to be safe and ensure all attendees are safe while moving around the event, so do not run at or crowd around Featured Creators in public walkways, near escalators, or around doorways.

Featured Creators also need to take a break at their hotel, so attempting to follow them to their rooms or to restrooms, riding the hotel elevators, waiting in the hotel lobby, or any other similar behavior is prohibited.

Purchasing a VidCon ticket does not guarantee that you will meet a particular Featured Creator.

HARASSMENT Disorderly conduct may include (but isn’t limited to) any behavior that is illegal, unsafe, disruptive, discriminatory or causes discomfort to our attendees or guests. If someone doesn’t want to talk to you, don’t keep talking to them. If you do not have permission to touch someone, do not touch them. Please view our Anti-Harassment Policy at www.vidcon.com/legal/tfiead/antiharassment-policy for more information.

Pranks that are emotionally, mentally, or physically harmful to any people or property at

VidCon, actually or potentially, are prohibited.

If we hear about anyone pranking in ways that are disruptive to the well-being of our guests, attendees or staff, responsive action may be taken, up to and including being banned from future events hosted by VidCon. LISTEN TO STAFF All VidCon attendees and badge purchasers must adhere to the instructions of all VidCon employees and agents, all security employees and agents, the staff of Anaheim Convention Center, and any and all law enforcement personnel.

PROHIBITIONS Alcohol, drugs, illegal substances, weapons, and items that can be mistaken as weapons are expressly prohibited, even if they are part of a costume. Masks or other headpieces that cover the entire face are not allowed. Large backpacks are not allowed, and other similar bags or containers are subject to search and may be prohibited. Unlawful sale or attempted sale of badges and RFID wristbands will result in the revocation of those credentials without refund.

IMAGE RELEASE This is the part where we go ahead and state the obvious: VidCon is an event produced by, for, and about online video enthusiasts.

As such, VidCon may be recorded or reproduced by VidCon, its designees, and/or attending participants. By registering to be in attendance at VidCon, you hereby authorize VidCon, its designees, and/or attending participants to record, transcribe, modify, reproduce, perform, display, transmit and distribute in any and all media, in any form, and for any purpose any such recordings of VidCon. By registering for VidCon you hereby release VidCon, its designees, its employees, its agents, and/or its attending participants from any and all claims or causes of action you or your agents may possess, now or in the future, in connection with such activities.

MINORS VidCon is an all-ages event. An attendee’s age may affect whether they need a ticket and if they are permitted to attend on their own: Minors 8 and under do not need a ticket but must be accompanied by an adult (18+) who has purchased a ticket to attend VidCon. Minors between the ages of 9 and 15 must have a VidCon ticket and must be accompanied by a ticketed adult (18+) at all times.

Minors 16 or older are not required to be accompanied by a chaperone if it’s OK with their parent/guardian. If a parent/guardian

would like to accompany their child in any capacity, they need a ticket to attend VidCon. Parents or adult supervisors of minors are responsible for the actions of minors they are supervising. Minors may be prohibited from certain areas due to the sale of alcohol at certain locations.

LIABILITY You assume any and all risks occurring before, during, or after VidCon. You release VidCon, Viacom International Inc., and the Anaheim Convention Center and their agents, licensees, assignees, employees, and their respective affiliates and representatives from any and all claims or causes of action arising from or related to VidCon events.

VIDCON TERMS OF USE All VidCon attendees and guests are required to adhere to this Code of Conduct. The VidCon badge, which is required for admittance to all VidCon activities, is a revocable license.

VidCon or its designees may, without refund, revoke this license for noncompliance with these terms or for disorderly conduct.

VIDCON HEALTH AND SAFETY GUIDELINES All VidCon attendees and guests are required to adhere to the Health and Safety Guidelines, as determined in VidCon’s sole discretion, which are made a part of this Code of Conduct. The VidCon badge, which is required for admittance to all VidCon activities, is a revocable license. VidCon or its designees may, without refund, revoke this license for noncompliance with these terms or for disorderly conduct.

ANAHEIM CONVENTION CENTER TERMS OF USE Attendees of VidCon agree to observe and comply with any and all applicable policies, rules, and regulations of the Anaheim Convention Center. VidCon or its designees may, without refund, revoke this license or refuse admission for failure to observe and comply with any and all applicable policies, rules, and regulations of the Anaheim Convention Center as determined by VidCon and/or the Anaheim Convention Center.

Attendees of VidCon agree to observe and comply with all applicable laws, statutes, ordinances, rules and regulations of the Government of the United States, State of California, County of Orange, and the City of Anaheim.

VidCon reserves the right to change or modify any policy or rule at any time and without notice.

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ANTI-HARASSMENT POLICY

Statement of Policy:

Definition of Sexual Harassment:

Reporting an Incident:

VidCon is dedicated to providing a harassment-free event experience for everyone, regardless of gender, sexual orientation, disability, gender identity, age, race, religion, or any other status protected by law. We do not tolerate harassment of event participants in any form. Use of lewd or discriminatory language and imagery is never appropriate at VidCon. Anyone violating these rules may be sanctioned, expelled from the event at the discretion of the event organizers, or reported to local authorities.

Sexual harassment does not refer to generally acceptable social behavior.

Sexual harassment refers to verbal, physical, and visual conduct of a sexual nature that is unwelcome and offensive to the recipient. By way of example, sexual harassment may include, without limitation, such conduct as sexual flirtations, advances, or propositions; verbal comments or physical actions of a sexual nature; sexually degrading words used to describe an individual; an unwelcome display of sexually suggestive objects or pictures; sexually explicit jokes; and offensive, unwanted physical contact such as patting, pinching, grabbing, groping, or constant brushing against another’s body.

Overly-revealing cosplay may result in requesting violators to cover and/or leave the convention floor.

If you are being harassed, notice that someone else is being harassed, believe this policy is being violated, or have any other concerns, please contact a VidCon staff member immediately. VidCon staff can be identified with their official staff name badges. If you cannot find a staff member to assist you, please go to Registration located inside ACC North.

Definition of Harassment: Harassment under this policy includes, but is not limited to, offensive verbal comments, whether blatant or via micro-aggressions, related to gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, national origin, religion, age, marital status, military status, or any other classification protected by law; deliberate intimidation; stalking; following; harassing photography or recording; sustained disruption of talks or other events; inappropriate physical contact; display of offensive signs, gestures, tee-shirts, symbols, etc.

Scope of Policy: This VidCon US Anti-Harassment Policy applies to all attendees at VidCon including but not limited to: participants/attendees, guests, staff, sponsors, and exhibitors. All attendees are expected to comply with this policy at the event venue and all eventrelated social events.

Consequences of Violation of this Policy: All reports of harassment will be directed immediately to VidCon organizers who may consult with and engage other staff, leaders and legal counsel as appropriate. Event security and/or local law enforcement may be involved, as appropriate based on the specific circumstances. VidCon will treat complaints of violations of this policy with the utmost seriousness and take steps to address immediately. In response to a report of harassment, VidCon may take any action they deem appropriate. Such actions may range from a verbal warning, to ejection from the event without a refund, to being banned from participating in any future events.

If you have any questions about this policy, please contact info@vidcon.com.

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CREDENTIALS BOTH your badge and your wristband MUST be with you at all times to gain access to and remain in the venue. If at any time you are found inside the venue without both, you may be asked to leave the event. Here’s what else you need to know about your credentials:

OR

COMMUNITY TRACK BADGE

OR

CREATOR TRACK BADGE

INDUSTRY TRACK BADGE

RFID WRISTBAND

1 Scan your wristband every time you enter the event and every time you exit.

2 Wristbands are non-transferable and non-exchangeable.

3 Wristbands will be treated as void if tampered with; do not cut or try to remove your wristband.

4 Wristbands do not loosen once tightened so don’t pull your wristband too tight!

5 Lost, damaged, or stolen wristbands will be deactivated. Replacement wristbands are subject to a $20 replacement fee and you must show photo ID and/or proof of purchase to get a replacement.

6 Your wristband should remain on your wrist throughout the event. Do not remove

your wristband until all official programming is over and you have exited the venue. Only tickets purchased from the official event website or in the on-site sales desks will provide you access to the event. Only badges and wristbands provided by VidCon’s official Registration desk are valid. Do not purchase tickets, wristbands, or badges from third parties.

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The party has arrived!

#LevelUpAndShare

Your video creation journey begins here Explore our booths, connect with creators, and win prizes!

Community Floor: 1301

Creator Floor: N114

DOS AND DONT’S Do have tons of fun!

We’ve put together a great schedule packed full of activities, live performances, panels, and Q&A sessions, all with YOU in mind. Make VidCon the best weekend ever; laugh, dance, and celebrate with new and old friends alike.

Don’t go too hard.

Be sure to take care of yourself by drinking plenty of water, taking regular meal breaks, and getting enough sleep. If you’re planning on hanging out in the Arena Plaza or Festival Area, don’t forget to put on some sunscreen and bring extra to reapply!

Do dress for success.

Comfortable shoes and clothing are a must.

Pro tip: The temperatures in the convention center and outside are very different, so don’t forget to wear layers or bring a jacket just in case. That being said, VidCon is a great place to show off your style and express yourself!

Don’t leave your personal items unattended.

If you happen to leave something behind, be sure to check the Lost & Found in the ACC, just off the Arena Plaza.

Do have a game plan and come prepared.

We don’t want you to miss a thing, so give yourself plenty of time and arrive early. If you haven’t yet, don’t forget to download the official VidCon app to build your own schedule and enable notifications so you’re always up-to-date on everything happening at the event. Be sure to check your emails and our socials as well!

Don’t forget to try new things.

It can be easy to get stuck in your comfort zone, but with so much to do and see at VidCon, there are tons of fun new things to enjoy and celebrate.

Do be respectful and courteous of others, whether it be VidCon staff, security, or another attendee.

Take a peek at our Anti-Harassment Policy if you’re ever unsure, and in general just treat others how you want to be treated.

Remember, pranking in a way that is physically or emotionally harmful, even for the purpose of a video, is unacceptable.

Don’t forget to socialize and make new friends.

We’re all here because we’re passionate about online video, so it’s very likely that those around you share many of the same interests. VidCon can be a great place to connect with others and build lasting relationships.

Do follow the rules.

Above all, we want everyone to be safe and comfortable, so please don’t do anything that is unsafe or could get you in trouble. Please also look over and follow the protocols listed in the Health & Safety section on page 67 and take a look at our Code of Conduct. Let’s show everyone what a great community we are!

Don’t hesitate to talk to VidCon staff or security if you need help, feel unsafe, or witness anything inappropriate.

Again, your safety and comfort are extremely important to us, so please don’t be shy! If you see something dangerous, you can also call our 24-hour emergency hotline at +1 657-546-1504.

Do share your experience!

It makes us so happy to see that you’re having a great time, so be sure to share your photos on social and tag them #VCUS22!

And as always…

DON’T FORGET TO BE

AWESOME!

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FAQ How do I figure out what’s going on at VidCon? There are tons of ways to find out what’s happening around you at VidCon. You can look through our agenda in the guide you are holding right now or check our website at vidcon.com/agenda. You should also download the VidCon Mobile App sponsored by Linktree — just search VidCon US 2022 in the app store! The app is your one-stop shop to be totally in the know of what’s happening in the VidCon world. To be super-duper informed, you can also follow us on social @VidCon and keep an eye out for our emails throughout the event.

What does my badge/RFID wristband give me access to?

Community Track attendees have access to all content taking place on the ground floor and 200 level of the main building, as well the Festival Area. This includes three halls filled with panels, Q&As, expo booths, concerts, and more. If you entered Meet & Greet Matchmaking, you will have access to the Awesomeness Meet & Greet Hall during any sessions you received. If you did not enter matchmaking, you will have access to the Awesomeness Meet & Greet Hall if you wait in the Standby Line and are granted access to a session that way.

Creator Track badge holders have access to all Community Track areas, including the Awesomeness Meet & Greet Hall if they participated in Meet & Greet Matchmaking or if they choose to wait in the Meet & Greet Standby Line. Head to page 36 to see all the great sessions we have planned for our Creator Track!

Industry Track attendees have access to the 300 level of the ACC including Industry Track keynotes, workshops, and panels plus a lounge and booths in Ballroom E. There is a reception on Thursday evening

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on the California Terrance as well as a pre-event Welcome Reception on the Lanai Deck at the Hilton on Wednesday evening.

On top of that, Industry badge holders have access to all events happening within the convention center, including the Meet & Greet Hall if they participated in Meet & Greet Matchmaking or stood in

the Standby Line. See page 52 for the full Industry Track schedule.

Where is the thing I’m trying to go to?

Maps of the whole convention center and surrounding areas begin on page 91. Each agenda item will have a room number or name next to it, so cross-reference that with the map and you’re good to go! If you still feel lost, ask a staff member or guard, or visit our VidCon Info Desk in Lobby C.

Is there WiFi? Yes, WiFi is available at the convention center. However, with so many people trying to connect at once, it may not be the fastest. Unfortunately, there is not much we can do to make it better, but we’re sure you will figure out something that will work.

How do I share my experience at VidCon 2022?

We LOVE to see what you’re up to at VidCon! Tag your posts with #VCUS22 including your videos, Facebook and Instagram posts, tweets, twitches, pins, snaps, and chats.

How can I meet my favorite creator?

Most scheduled meet & greet sessions with Featured Creators were assigned ahead of time via Meet & Greet Matchmaking. Only those who received their meet & greet sessions via matchmaking are guaranteed access to meet & greets.

There are a limited number of spots in meet & greet sessions with select Featured Creators that will be filled on a first-come, first-served basis from a standby line. To learn more about attending these sessions, please visit the Meet & Greet page of the VidCon website.

There will also be a limited selection of impromptu, first-come, first-served meet & greets that will take place in the BCAZ (Bonus Creator Appearance Zone) presented by TikTok. Because these are spontaneous, we can’t share ahead of time who will be there or when, but you may have a chance to see one of your favorites there! Download the VidCon Mobile

App sponsored by Linktree and enable notifications to find out who will be there and when!

Where can I score a delicious meal?

Don’t let the hanger set in! There are plenty of options around the convention center, including a bunch of great food trucks in the Festival Area and the Arena Plaza, as well as some food court options within the convention center.

I’m a parent/guardian. What should I do all weekend?

If your child is under the age of 16, you must accompany them at all times. If you have purchased a VidCon ticket, you can enjoy quality bonding time with your child by going to programming to learn more about this whole online video thing. If you don’t have a VidCon ticket, you will not be permitted inside the event, but if your child is over the age of 15 and you’re fine with them being on their own, feel free to kick back and relax in our Chaperones’ Lounge near Registration in ACC North 100.

Where is the Lost and Found?

If you have found a lost item, please bring it to the Anaheim Convention Center Admin Office, located in the Arena Plaza near the flagpole. If you have lost an item, please go to the Admin Office to see if it has been returned or contact the Anaheim Convention Center Lost & Found. They can be reached by phone at (714) 765-8950.

My badge or wristband was damaged or lost. What should I do?

Damaged, broken, defaced, or lost credentials can be replaced for a $20 fee per each replaced credential. If you replace a wristband, the original wristband will be deactivated and a new one will be loaded with all of your current info. Replacement credentials may be purchased at the Registration Help Desk. You must provide a photo ID and proof of purchase to get a replacement.

Where are the All Gender Bathrooms?

All Gender Bathrooms may be found in the following locations: Expo Hall B, near pillar B5, Lobby C, Expo Hall D near pillar D23/38, ACC 206/207, ACC 304, ACC N 200 level North Lobby as well as two family restrooms on the 100 level.

ASL Interpreters To find out which sessions will have ASL and/ or CART services, look for the ASL symbol and the CART symbol in the programming schedule pages. A list of locations and sessions that will offer one or both of these services can also be found below:

Please see the information below. If you have any questions, please visit the Accessibility Desk in the main lobby of the ACC.

• • • • • •

Quiet Room

•

What services do you provide for attendees with disabilities?

Need a break from the excitement? The quiet room is located in ACC Room 206. We ask that folks not eat, talk, or make noise in this room as it is intended to be a dedicated quiet space.

Seating

• • •

There is designated accessible seating in all content rooms and at all large programming events. These are marked with seat covers.

• • •

Service Animals

• •

Guide, signal, and service animals are permitted on the Anaheim Convention Center Campus.

Wheelchair/Scooter Rental Wheelchair or Mobility Scooter reservations may be made directly with the following companies: Soaring Scooters 855-981-7628 or Deckerts 714-542-5607.

•

Arena Presented by Spotify Spotlight Stage Presented by Spotify For You Stage Presented by TikTok Discover Stage Presented by TikTok Embracing Individuality Triggered: The Sensationalization of Mental Health Issues Online Diversity Spotlight: Playing to Our Strengths Creator to Creator: Brittany Broski and KallMeKris Diversity Spotlight: Using Platforms to Spark Social Change Blocked: Self-Love in the Face of Cyberbullying Activism IRL Influencing the World Creator to Creator: Hank Green and Ranboo Later Haters Diversity and Representation in Social Media The VidCon Creator Keynote

If you are wanting to attend a session that does not have an ASL interpreter scheduled, please reach out to someone at the Accessibility Desk and we may be able to accommodate your request based on interpreter availability at that time.

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THANKS TO OUR AMAZING SPONSORS

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THANKS TO OUR AMAZING SPONSORS

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CREDITS Hank Green, Co-Founder John Green, Co-Founder Colin Hickey, SVP Operations Sarah Tortoreti, SVP Marketing & Communications Julia Maes, Executive Producer, VidCon US Wendi Ekblade, Director of Event Security & Operations Travis Morss, Director of Programming MaiLinh Nguyen Programming Manager Jade Michaels, Programming Coordinator Armando Tapia Jr, Talent Partnerships Manager Chelsea Maroney, Expo Manager Hannah Andersen, Account Manager Jeannette Francia, Senior Marketing Manager Sandi Nelson, Registration Manager Melissa Bernstein, Attendee Experience Manager Ali Booth, Social Media Manager Kailee Simpson, Operations Manager Justin Haider, Event Producer Celine Sargent, Executive Producer, VidCon International Jacques Keyser, Event Producer, VidCon International Fiona Ridgway, Executive Producer, VidCon Now Kyle Hollinger, Programming Producer Rachel Seo, Marketing Coordinator Gerardo Lopez, Staging & Production Consultant

Karyn Williams, Editorial Director, Industry Track Elizabeth Potter, Arena Producer Natalie Novak, Business Development Sarah Oh, Business Development Adam Steingart, Business Development Lynne Antinarelli, Business Development Corey Armend, Business Development Michelle Nance, Business Development Lasoye Oladapo, Business Development

Content can

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the way we see ourselves

Come and meet us at the MPB Creator Lounge Vidcon 2022

Together, let’s change the bigger picture. We put cameras and lenses into more hands, more sustainably.

MPB. The platform to buy and sell used photo and video kit. #ChangeGear

SPECIAL THANKS WHERE TO BEGIN? Previous years when I’ve written this note it’s felt like so much has happened that I always want to say, “Where to begin?” But this year, 2022, our first year at an in-person VidCon in Anaheim since 2019, I truly don’t know how to encompass everything that’s happened and everyone who’s helped us — and me — get to this place. This place we’re all currently in together, standing next to each other, making the magic of VidCon come to life again.

Cheers to the team: Colin, Sarah, Wendi, Chelsea, Hannah, Travis, MaiLinh, Jade, Karyn, Armando, Justin, Kailee, Sandi, Mel, Jeannette, Ali, Rachel, Fiona, Kyle, Celine, and Jacques. We’ve experienced so much change together and it’s such an honor and a pleasure to watch everyone do what they’re so excellent at doing every day. Thank you also to Jim for your many years of mentorship and expertise. I will miss you!

Cheers also to our extended family of part-time crew, sponsorship sales teams, the vendors who bring our wild ideas to life, the many sponsors who bring their wild ideas to VidCon, and all of the people who keep all these people safe at every point in their VidCon journey.

Cheers to the creators, for whom this event was originally created and without whom it couldn’t continue to be. Thank you for being so vibrant, thoughtful, weird, and inspiring. You all made so much happen the last three years and I’m so excited to see what you all do next.

Cheers also, of course, to you, the fans! How I’ve missed the excited squeals, the jumping hugs between long-lost online friends, seeing you spark new friendships and learn more about creators and each other in the summer sun. If you’re a parent or a chaperone of a young fan, cheers to you too, and get some rest!

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Finally, though it’s been a while since we banged on pots and howled out the window, cheers to all the health care workers, essential workers, scientists, science communicators, and anyone else whose work allowed us to meet in person like this after many long months of isolation, policy changes, confusing rhetoric, and surges of illness.

It cannot be overstated how much so many of you have sacrificed and I’m so grateful for all the effort everyone put forward to get us to this point.

“

To all of you — the makers, the dreamers, the stewards of progress and of equity and of creativity — this VidCon is for you. Thank you for sharing your VidCon with us.

“

Julia Maes Executive Producer, VidCon US

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