VidCon US 2018 Guide

9TH ANNUAL VIDCON ANAHEIM, CA | JUNE 20 - 23, 2018

6/20 - 6/23

VIDCON 2018

2

CONTENTS 3

WELCOME

4

MAPS

8

AGENDA AT A GLANCE

11

CODE OF CONDUCT

12

CREDENTIALS

14

DOS & DON’TS

15

MERCH REDEMPTION

16

INSTAGRAM MEET & GREET HALL

18

ACTIVITIES

22

APP AND SOCIAL

24

COMMUNITY TRACK SCHEDULE

30

YOUTUBE ARENA

32

INTERVIEW STAGE PRESENTED BY TWITTER

35

AWESOMENESSTV FESTIVAL

36

CHILL LOUNGES

38

EXPO HALL

42

NIGHTLIFE

44

FULLSCREEN MOVIE NIGHTS

46

CREATOR TRACK SCHEDULE

60

INDUSTRY TRACK SCHEDULE

70

YEAR IN REVIEW

80

THANKS

VIDCON 2018

FAQ

6/20 - 6/23

10

1

6/20 - 6/23

VIDCON 2018

2

WELCOME Hello, and welcome to the 9th Annual VidCon.

I

’m Hank. I started VidCon with my brother in 2010, and it’s taken me this long to realize something fairly obvious about myself: I’m a ridiculous fanboy. I love loving things. And I love loving them deeply and with attention. When I find something wonderful, I don’t just want to watch it; I want to know everything. How was it made? What inspired it? Who was behind the camera? Who is that person, really?

There’s no better time to be that kind of fan. I don’t just have Nathan Zed’s videos; I have his tweets and his Instagram stories. I find out a little more about the guy behind those videos every day, and I get to watch him grow as a creator.

And VidCon is a chance to love the things we love in whatever way we choose. To go deeper, or broader, or just to finally find someone else who is into all the same stuff as me. Because, ultimately, if you’re looking for the real inspiration behind great content, or the real reason creators can make a living doing what they do, it’s the fans, the community, the people who love it. I know that because I’m also a professional YouTuber, and I have been for (and this seems impossible) a decade now.

I know it’s not lip service; I know why I keep making stuff. And knowing how important the audience is makes me an even more enthusiastic fan.

Hank Green

VIDCON 2018

The greatest joy of being backstage at VidCon is not seeing my favs and trying to bumble through my first ever IRL interaction with, say, Elle Mills (which I might be awkwardly having as you read this); it’s watching other people do the same. It’s seeing a creator who I see as untouchably huge melt with joy upon seeing someone they’ve been watching and respecting and loving for years and realizing that, in this place, we’re all fans.

6/20 - 6/23

I think most great creators are fans first, because that’s how you learn what you love.

It’s hard to make something you love without knowing what it is. My brother once said that reading is the only true apprenticeship for writing, and I think that applies to all media. In the same way that you can read deeply, you can watch and listen deeply, too.

3

REGISTRATION IN ACC NORTH

DISNEYLAND

OVERVIEW MAP 5

Parking Entrance

KATELLA AVENUE

PL A

ACC NORTH CREATOR TRACK (REGISTRATION SUB FLOOR)

PORTOFINO INN & SUITES

HA

LL

WEST STREET

CAR PARK 6 Parking Entrance

HA

LL

CAR PARK 5

HILTON PARKING

A

B

HILTON ANAHEIM

HA

LL

C AWESOMENESSTV FESTIVAL PLAZA

CAR PARK 4

HA

LL

D

HALL E

(LOWER LEVEL BELOW HALL D)

6/20 - 6/23 VIDCON 2018 4

SHERATON PARK HOTEL

SHERATON PARKING

CONVENTION WAY

CLARION HOTEL

r ge en off s s p Pa dro

TRANSIT PLAZA

VIDCON BORDER MUST HAVE BADGE AND WRISTBAND TO ENTER

ANAHEIM MARRIOTT

HARBOR BOULEVARD

AR

EN

A

ANABELLA HOTEL

ZA

YO U AR TUB EN E A

RESIDENCE INN

SPRINGHILL SUITES

ENTRANCE HALL D

GIGANTIC BEAST

ACCESSIBILITY INFO DESK

ENTRANCE HALL C

EXPO HALL

NERF HQ

COMMUNITY STAGE PRESENTED BY TWITTER

INFO DESK

ENTRANCE HALL B

EXPO HALL

NICKELODEON ARCADE

INTERVIEW STAGE PRESENTED BY TWITTER

ENTRANCE HALL A

EXPO HALL

HALL A ACTIVITY

SPOTLIGHT STAGE PRESENTED BY TWITTER

ENTRANCE OR AT CRE RY US T IND

YOUTUBE ARENA

ON ATI ISTR REG

Y NIT MU COM

S ENT PAR NGE LOU

GROUND FLOOR & PLAZA

ENTRANCE

VIDCON RFID BOUNDARY MUST HAVE BADGE & WRISTBAND TO ENTER

VIDCON 2018

HALL E QUEUE INSTAGRAM MEET & GREET HALL (BELOW HALL D)

6/20 - 6/23

BONUS CREATOR APPEARANCE ZONE

FOOD TRUCKS

AWESOMENESSTV FESTIVAL STAGE

ENTRANCE

FOOD TRUCKS

ENTRANCE

5

VIDCON 2018 210 208

209 207

ACC NORTH 200 LEVEL

211 MEETUP

ACC 200 LEVEL

213

212 QUIET ROOM

6/20 - 6/23

6 253

252BC

251AB

205

206

258B

260 255

258A

FAMEBIT LOUNGE TOPBUZZ LOUNGE

262B

262A

VIDCON 2018

304AB

304CD

6/20 - 6/23

7

ANAHEIM BALLROOM

TERRACE

ACC 300 LEVEL

SPONSORED SESSIONS

MERCH BY AMAZON INDUSTRY LOUNGE

AGENDA AT A GLANCE WEDNESDAY 9:00 AM

-

7:30 PM

Registration Open

Registration Hall Sponsored by Craft City

5:00 PM

-

7:00 PM

VidCon Industry Pre-Party

Hilton Lanai Deck

5:30 PM

-

9:45 PM

Hollister Concert Series

AwesomenessTV Festival Stage

THURSDAY

6/20 - 6/23 VIDCON 2018 8

7:00 AM

-

7:30 PM

Registration Open

Registration Hall Sponsored by Craft City

8:30 AM

-

5:30 PM

Merch by Amazon Industry Lounge

ACC Room 303BCD

9:00 AM

-

4:00 PM

Industry Keynotes, Panels, and Fireside Chats

Anaheim Ballroom

9:00 AM

-

6:00 PM

Industry Keynotes, Panels, and Fireside Chats

ACC Room 304AB and 304CD

9:00 AM

-

6:30 PM

Expo Halls Open

Halls A, B, C, & D

9:30 AM

-

6:30 PM

Famebit by YouTube Creator Lounge

ACC North Room 259

9:30 AM

-

6:30 PM

TopBuzz Creator Track Lounge

ACC North Room 254

9:30 AM

-

6:30 PM

Quiet Room Open

ACC Room 212

10:00 AM

-

5:30 PM

Featured Creator Interviews

Interview Stage Presented by Twitter

10:00 AM

-

6:15 PM

Community Track Q&As

Spotlight Stage Presented by Twitter

10:00 AM

-

6:15 PM

Community Track Panels

Community Stage Presented by Twitter

10:00 AM

-

6:30 PM

Community Track Panels, Q&As, and More

ACC 200 Level

10:00 AM

-

6:30 PM

Creator Track Panels, Workshops, and More

ACC North 200 Level

10:00 AM

-

7:30 PM

Meet & Greets

Instagram Meet & Greet Hall

3:00 PM

-

4:00 PM

Community Track Q&As

AwesomenessTV Festival Stage

4:00 PM

-

4:45 PM

YouTube Keynote

Anaheim Ballroom

5:00 PM

-

9:45 PM

Hollister Concert Series

AwesomenessTV Festival Stage

5:30 PM

-

8:00 PM

Industry Reception Presented by Merch by Amazon

ACC Room 303BCD

6:30 PM

-

8:00 PM

YouTube OnStage

YouTube Arena

7:00 PM

-

9:00 PM

Evening Programming

ACC Room 207 and Room 210

7:00 PM

-

10:00 PM Fullscreen Movie Nights

Anaheim Ballroom

FRIDAY 8:00 AM

-

6:00 PM

Registration Open

Registration Hall Sponsored by Craft City

8:30 AM

-

6:00 PM

Merch by Amazon Industry Lounge

ACC Room 303BCD

9:00 AM

-

5:30 PM

Industry Keynotes, Panels, and Fireside Chats Anaheim Ballroom

9:00 AM

-

6:00 PM

Industry Keynotes, Panels, and Fireside Chats ACC Room 304AB and 304CD

9:00 AM

-

6:30 PM

Expo Halls Open

Halls A, B, C, & D

9:30 AM

-

6:30 PM

Famebit by YouTube Creator Lounge

ACC North Room 259

9:30 AM

-

6:30 PM

TopBuzz Creator Track Lounge

ACC North Room 254

9:30 AM

-

6:30 PM

Quiet Room Open

ACC Room 212

10:00 AM

-

12:30 PM

Community Track Q&As

YouTube Arena

10:00 AM

-

4:00 PM

Featured Creator Interviews

Interview Stage Presented by Twitter

10:00 AM

-

5:00 PM

Community Track Q&As

Spotlight Stage Presented by Twitter

10:00 AM

-

5:00 PM

Community Track Panels

Community Stage Presented by Twitter

10:00 AM

-

6:30 PM

Community Track Panels, Q&As, and More

ACC 200 Level

10:00 AM

-

6:30 PM

Creator Track Panels, Workshops, and More

ACC North 200 Level

10:00 AM

-

7:30 PM

Meet & Greets

Instagram Meet & Greet Hall

3:00 PM

-

4:00 PM

Community Track Q&As

AwesomenessTV Festival Stage

5:00 PM

-

9:30 PM

Hollister Concert Series

AwesomenessTV Festival Stage

7:00 PM

-

8:30 PM

Night of Dance

YouTube Arena

7:00 PM

-

8:30 PM

Trivia Throwdown with PBS Digital Studios

ACC Room 210

7:00 PM

-

10:00 PM

Fullscreen Movie Nights

Anaheim Ballroom

SATURDAY 6:00 PM

Registration Open

Registration Hall Sponsored by Craft City

8:30 AM

-

4:00 PM

Merch by Amazon Industry Lounge

ACC Room 303BCD

9:00 AM

-

6:30 PM

Expo Halls Open

Halls A, B, C, & D

9:30 AM

-

6:30 PM

Famebit by YouTube Creator Lounge

ACC North Room 259

9:30 AM

-

6:30 PM

TopBuzz Creator Track Lounge

ACC North Room 254

9:30 AM

-

6:30 PM

Quiet Room Open

ACC Room 212

10:00 AM

-

11:00 AM

Community Track Q&As

YouTube Arena

10:00 AM

-

1:00 PM

LinkedIn Video Creators Summit

304

10:00 AM

-

3:45 PM

Creator Track Sponsored Sessions

303A

10:00 AM

-

5:00 PM

Featured Creator Interviews

Interview Stage Presented by Twitter

10:00 AM

-

6:15 PM

Community Track Q&As

Spotlight Stage Presented by Twitter

10:00 AM

-

6:15 PM

Community Track Panels

Community Stage Presented by Twitter

10:00 AM

-

6:30 PM

Community Track Panels, Q&As, and More

ACC 200 Level

10:00 AM

-

6:30 PM

Creator Track Panels, Workshops, and More

ACC North 200 Level

10:00 AM

-

7:30 PM

Meet & Greets

Instagram Meet & Greet Hall

3:00 PM

-

4:00 PM

Community Track Q&As

AwesomenessTV Festival Stage

4:00 PM

-

6:00 PM

Creator Keynote

Anaheim Ballroom

5:00 PM

-

9:30 PM

Hollister Concert Series

AwesomenessTV Festival Stage

5:30 PM

-

7:00 PM

Night of Awesome

YouTube Arena

6:30 PM

-

8:30 PM

Creator Track Reception

ACC North 200 Level

7:00 PM

-

10:00 PM

Fullscreen Movie Nights

Anaheim Ballroom

8:00 PM

-

10:00 PM

Stand-Up Comedy

ACC Room 210

9:00 PM

-

12:00 AM

Twix Prom

YouTube Arena

SUNDAY ALL DAY

VidCon Disney Day

VIDCON 2018

-

6/20 - 6/23

8:00 AM

9 Disneyland Park & Disney's California Adventure

FAQ How do I figure out what’s going on at VidCon?

There are multiple ways to find out what’s happening around you at VidCon. You can look through our agenda in the guide you are holding now or check our website at vidcon.com/fullagenda. You can also download our app! Just search VidCon in the app store. The app is your one-stop shop to be totally in the know of what’s happening in the VidCon world. To be super duper up to date, you can also follow us on Twitter @VidCon.

What does my badge/RFID wristband give me access to?

Community pass holders have access to all content taking place on the first and second floors of the main building and the AwesomenessTV Festival Area. This includes four halls filled with panels, Q&As, expo booths, concerts, and more. If you participated in the Meet & Greet Lottery, you will also have access to the Instagram Meet & Greet Hall downstairs during your allotted sessions. Check the Community Track schedule on page 24 to see what’s what!

Creator pass holders have access to the 200 level of ACC North, which includes Creator Track keynotes, lounges, workshops, panels, networking, and a reception Saturday evening. Creator pass holders also have access to everything Community badge holders have access to EXCEPT the Instagram Meet & Greet Hall. Head to page 46 to see all that’s in store for the Creator Track!

6/20 - 6/23

Industry pass holders have special access to the third floor of the convention center, which will include Industry Track keynotes, workshops, the Amazon Industry Lounge, panels, and receptions. On top of that, Industry pass holders have access to all events happening within the convention center, including the Instagram Meet & Greet Hall (but only if they participated in the Meet & Greet Lottery). See page 60 for the full Industry Track schedule.

VIDCON 2018 10

Where is the thing I’m trying to go to?

Maps of the whole convention center and surrounding areas begin on page 4.

Each agenda item will have a room number or name next to it, so cross-reference that with the map and you’re good to go! If you still feel lost, ask a staff member or security guard, or visit our VidCon Info Desk in Lobby C.

Is there WiFi?

Yes, WiFi is available at the convention center.

However, with 20,000+ people trying to connect at once, it may not be the best.

How do I share my experience at VidCon 2018?

Tag everything with #VidConUS. That includes your videos, facebooks, instagrams, tweets, twitches, pins, snaps, and chats.

How can I meet my favorite YouTuber?

The Meet & Greet Lottery results have been distributed. If you received Meet & Greets, they are on your RFID wristband which you will need, along with your badge, to enter the Instagram Meet & Greet Hall. However, our Featured Creators will also be participating in panels, Q&As, and other fun content throughout VidCon, so there are lots of chances for you to see them this weekend. A limited number of impromptu, first-come, first-served meet & greets will take place in Hall D. Because these are spontaneous, we can’t share who will be there when, but you may have a chance to see one of your favorites there! Download the VidCon app and follow @VidCon on Twitter for live updates on appearances in this area during the event!

Where can I score a delicious meal?

Don’t let the hanger set in! There are plenty of options around the convention center, including a bunch of great food trucks in the AwesomenessTV Festival Area and the Arena Plaza, as well as some food court options within the convention center.

I’m a parent/guardian. What should I do all weekend?

If you have purchased a VidCon ticket, you can spend time in the Parents’ Lounge presented by Fatherly (located in the Registration Hall), or you can hang out with your child and go to programming to learn more about this online video thing. (If your child is under the age of 13, you must accompany them at all times.) If you don’t have a VidCon ticket, you will not be permitted inside the event, so feel free to enjoy the Parents’ Lounge!

Where is the Lost and Found?

If you have found a lost item, please bring it to the VidCon Info Desk, located in the lobby between Halls B & C. If you have lost an item, please go to the VidCon Info Desk to see if it has been returned or contact the Anaheim Convention Center Lost & Found. Their office is near Hall A and the Arena and can be contacted at (714) 765-8950.

My badge or wristband was damaged or lost. What do I do?

Damaged, broken, defaced, or lost credentials can be replaced for a $20.00 fee. If you replace a wristband, the original wristband will be deactivated and a new one will be loaded with all of your current info. To request a replacement credential, simply go back to the Registration Hall (sponsored by Craft City) on the 100 level of ACC North. You must provide a photo ID or some proof of purchase in order to get a replacement.

Where are the All Gender Bathrooms?

All Gender Bathrooms may be found in the following locations: Outside of Lobbies A and C, near ACC Room 205, ACC Room 303, ACC North Room 254, and the Arena Southside.

What services do you provide for attendees with disabilities?

Please see the information below. If you have any questions, please visit the Accessibility Desk in Lobby C.

Quiet Room

The Quiet Room is located in ACC Room 212. We ask that folks not eat, talk, or make noise in this room as it is intended to be a dedicated quiet space.

Seating

There is reserved, designated seating in all content rooms.

Service Animals

Guide, signal, and service animals are permitted on the Anaheim Convention Center Campus.

Wheelchair/Scooter Rental

Wheelchair or Mobility Scooter reservations may be made directly with the Hilton Anaheim located next to the ACC.

ASL Interpreters and Assistive Listening Devices

We will have a limited number of assistive listening devices available for checkout at the Accessibility Desk in Lobby C.

ASL Interpreters will be signing at the following locations/events: ASL Interpreters will be signing at the following locations and events: YouTube Arena (Friday/Saturday), Spotlight Stage Presented by Twitter (Thursday/Friday/Saturday), Community Stage Presented by Twitter (Thursday/ Friday/Saturday), the Creator Keynote, and all panels and workshops centered on disability and accessibility.

CODE OF CONDUCT It is vital to us that VidCon be a safe place for all attendees. VidCon is a private event, and people who mistreat or disrespect other people will be removed and not allowed for the duration of the event. VidCon reserves the right to permanently ban attendees and guests who do not comply with the code of conduct, including for future events put on by VidCon LLC.

Please use good judgment and be respectful, as we’ll dislike throwing you out almost as much as you’ll dislike being thrown out. Also, please keep in mind that we are sharing the convention center campus and hotels with others, and it is our duty to be friendly neighbors. Not everyone “gets” this thing we are all into. Let’s show everyone that we are a positive and friendly group. By registering to be in attendance at VidCon, you hereby agree to the following:

ACCESS

FEATURED CREATORS

MINORS

VidCon is an all-ages event. An attendee’s age may affect whether they need a ticket and if they are permitted to attend on their own: Minors 8 & under do not need a ticket but must be accompanied by an adult (18+) who has purchased a ticket to attend VidCon. Minors between the ages of 9 and 12 must have a VidCon ticket and must be accompanied by a ticketed adult (18+) at all times.

Pranks that are emotionally or physically harmful to any people or property at VidCon, actually or potentially, are prohibited. If we hear about anyone pranking in ways that are disruptive to the well-being of our guests or attendees, disciplinary action may be taken, including being banned from future events put on by VidCon.

Minors 13 or older are not required to be accompanied by a chaperone if it’s OK with their parent/guardian. If a parent/guardian would like to accompany their child in any capacity, they need a ticket to attend VidCon.

LISTEN TO STAFF

Parents or adult supervisors of minors are responsible for the actions of minors they are supervising. Minors may be prohibited from certain areas due to the sale of alcohol.

All VidCon attendees and badge purchasers must adhere to the instructions of all VidCon employees and agents, all security employees and agents, the staff of Anaheim Convention Center, and any and all law enforcement personnel.

PROHIBITIONS

Alcohol, drugs, weapons, and items that can be mistaken as weapons are expressly prohibited, even if they are part of a costume. Masks or other headpieces that cover the entire face are not allowed. Large backpacks are not allowed, and small backpacks and other similar containers are subject to search and may be prohibited. Unlawful sale or attempted sale of badges and RFID wristbands will result in the revocation of those credentials without refund.

IMAGE RELEASE

This is the part where we go ahead and state the obvious. VidCon is an event produced by, for, and about online video enthusiasts. As such, VidCon may be recorded or reproduced by VidCon, its designees, and/or attending participants. By registering to be in attendance at VidCon, you hereby authorize VidCon, its designees, and/ or attending participants to record, transcribe, modify, reproduce, perform, display, transmit and distribute in any form and for any purpose any such recordings of VidCon. By registering for VidCon you hereby release VidCon, its designees, and/or its attending participants from any and all claims it or its employees or agents may possess, now or in the future, in connection with such activities.

LIABILITY

You assume any and all risks occurring before, during, or after VidCon. You release VidCon and the Anaheim Convention Center and their agents, licensees, assignees, and their respective affiliates and representatives from any related claims.

VIDCON TERMS OF USE

All VidCon attendees and guests are required to adhere to this Code of Conduct. The VidCon badge, which is required for admittance to all VidCon activities, is a revocable license. VidCon or its designees may, without refund, revoke this license for noncompliance with these terms or for disorderly conduct.

ANAHEIM CONVENTION CENTER TERMS OF USE

Attendees of VidCon agree to observe and comply with any and all policies, rules, and regulations of the Anaheim Convention Center. VidCon or its designees may, without refund, revoke this license or refuse admission for failure to observe and comply with any and all policies, rules, and regulations of the Anaheim Convention Center. Attendees of VidCon agree to observe and comply with all laws, statutes, ordinances, rules and regulations of the Government of the United States, State of California, County of Orange, and the City of Anaheim.

VidCon reserves the right to change or modify any policy or rule at any time and without notice.

VIDCON 2018

The Featured Creators who participate in VidCon are excited to see attendees, but please be respectful. They need to be safe and ensure all attendees are safe while moving around the event, so do not run at or crowd around Creators in public walkways, near escalators, or around doorways.

Creators also need to take a break at their hotel, so attempting to follow them to their rooms, riding the hotel elevators, waiting in the hotel lobby, or any other similar behavior is prohibited.

Purchasing a VidCon pass does not guarantee that you will meet a particular Featured Creator.

Disorderly conduct includes (but isn’t limited to) any behavior that is illegal, unsafe, disruptive, discriminatory or causes excessive discomfort to our attendees or guests. If someone doesn’t want to talk to you, don’t keep talking to them. If you do not have permission to touch someone, do not touch them. Please view our Anti-Harassment Policy for more information.

6/20 - 6/23

VidCon badges and RFID wristbands are required for attendance to all official VidCon events. Badges must be worn around the neck and visible at all times. Badges and RFID wristbands are non-transferable.

We do not clear rooms between events. All activities have limited capacity as set by the Fire Marshal, so even though your badge and wristband are required to access all activities, it does not guarantee you access to any activity if it has reached its capacity.

All Meet & Greets are of a limited nature, and your VidCon badge and wristband do not guarantee autographs or photos in the Meet & Greet Hall.

HARASSMENT

11

CREDENTIALS

�

YOU NEED THESE TO VIDCON!

WHAT DO I NEED TO KNOW ABOUT RFID? All of the following!

6/20 - 6/23 VIDCON 2018 12

* *

* *

*

*

*

Scan your wristband every time you enter the event and every time you exit.

Only wristbands purchased from the official event website and ticketing partners are valid. Do not purchase wristbands from third parties.

Wristbands are non-transferable and non-exchangeable.

Wristbands will be treated as void if tampered with; do not cut or try to remove your wristband.

Lost, damaged, or stolen wristbands will be deactivated. Replacement wristbands are subject to a $20 replacement/reactivation fee and you must show photo ID and/or proof of purchase to get a replacement.

Although your information is loaded into the RFID wristband, you will still need your badge to enter the venue. BOTH pieces MUST be with you at all times to gain access to and remain in the venue. If at any time you are found inside the venue without both, you may be asked to leave the event.

Your wristband should remain on your wrist throughout the event. Do not remove your wristband until all official programming is over and you have exited the venue.

6/20 - 6/23

VIDCON 2018

13

DOs & DON’Ts

DO have a great time! There are literally actually hundreds (or thousands?) of things to do this year at VidCon, and we want you to experience as many of them as possible! Get out there and laugh and hug and learn and celebrate as much as you want.

DON’T freak out. Well...feel free to freak out, but do it in a way that doesn’t freak

other people out. By which we mean: be considerate! We are people of the internet, and people of the internet are oftentimes a shy, easily overwhelmed bunch. Please take this into consideration and show common courtesy to other attendees and Featured Creators by being respectful of personal space and others’ feelings. Walk, don’t run. Be sensible and safe in your enthusiasm!

DO come prepared. Make a game plan for what you want to see and do at VidCon. Our mobile app lets you customize and save your personal schedule, so be sure to download it and take some time to pick out those can’t-miss panels and activities.

Also: wear comfortable shoes. Put on some sunscreen. Bring snacks, drink water, and...

DON’T forget to eat! Or sleep! Take care of yourself. We know that VidCon is

jam-packed with fun times and a dozen awesome things are always happening, but food and slumber are very much required for you to continue to properly function as a human being. So plan breaks into your schedule for meals and rest. And most importantly — HYDRATE, FEEL GREAT.

DO make friends! We’re here because we REALLY love the same things. So take this weird and unique opportunity to meet new people — you’ve already got a lot in common with them. New friends make waiting in line THE BEST TIME EVER!

DON’T do anything that would force us to have to kick you out, like violating the

Code of Conduct or the Anti-Harassment Policy. Also: pranks often make for some great videos, but when they are emotionally or physically harmful/damaging, that is not okay. If we hear about anyone pranking in ways that are disruptive to the well-being of our guests or attendees, there’s a pretty strong chance it will get the prankster booted out of VidCon.

6/20 - 6/23

DO let us know if you see any unsafe or sketchy things happening. We

want VidCon to be a comfortable space for everyone, so if you witness someone doing something that’s not safe, please tell us. There are security, staff, and police officers around who want to help, so don’t hesitate to reach out if you see anything worrying or dangerous. You can also call our 24-hour emergency hotline at (657) 203-9695.

DON’T feed the trolls. There may be protesters outside the convention

VIDCON 2018 14

center. Do not engage! Engaging makes them more protest-y! Ignoring them is the way to go -- what they want is a reaction, so do not give them cause, reason, or opportunity to debate. Security will also be monitoring them to make sure they don’t cross the line.”

”

DO dole out the high fives! Thumbs up all around! Thank a staff member or guard. Compliment a stranger. Be rad. Positivity ftw.

And lastly...

DON’T FORGET TO BE AWESOME!

VIDCON US ANTI-HARASSMENT POLICY Statement of Policy:

VidCon is dedicated to providing a harassment-free event experience for everyone, regardless of gender, sexual orientation, disability, gender identity, age, race, or religion. We do not tolerate harassment of event participants in any form. Use of lewd or discriminatory language and imagery is never appropriate at VidCon. Anyone violating these rules may be sanctioned or expelled from the event at the discretion of the event organizers.

Definition of Harassment:

Harassment includes, but is not limited to, offensive verbal comments, whether blatant or via micro-aggressions, related to gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, national origin, religion, age, marital status, military status, or any other status protected by law; deliberate intimidation; stalking; following; harassing photography or recording; sustained disruption of talks or other events; inappropriate physical contact; display of offensive signs, gestures, tee-shirts, symbols, etc. Attendees asked to stop any harassing behavior are expected to comply immediately.

Definition of Sexual Harassment:

Sexual harassment does not refer to occasional compliments or other generally acceptable social behavior. Sexual harassment refers to verbal, physical, and visual conduct of a sexual nature that is unwelcome and offensive to the recipient. By way of example, sexual harassment may include such conduct as sexual flirtations, advances, or propositions; verbal comments or physical actions of a sexual nature; sexually degrading words used to describe an individual; an unwelcome display of sexually suggestive objects or pictures; sexually explicit jokes; and offensive, unwanted physical contact such as patting, pinching, grabbing, groping, or constant brushing against another’s body. Overly-revealing cosplay may result in requesting violators to cover and/or leave the convention floor. Attendees asked to stop any sexually harassing behavior are expected to comply immediately.

Scope of Policy:

This Anti-Harassment Policy applies to all attendees at VidCon including: participants/attendees, guests, staff, sponsors, and exhibitors. All attendees are expected to comply with this Event Anti-Harassment Policy at the event venue and all event-related social events.

Reporting an Incident:

If you are being harassed, notice that someone else is being harassed, or have any other concerns, please contact a VidCon staff member or call the VidCon Hotline at (657) 203-9695. VidCon staff can be identified with their official staff name badges. All complaints will be treated seriously.

If you cannot find a staff member to assist you, please go to Registration located inside ACC North.

Disciplinary Action:

All reports of harassment will be directed immediately to VidCon organizers who may consult with and engage other staff, leaders, and legal counsel as appropriate.

Event security and/or local law enforcement may be involved, as appropriate, based on the specific circumstances. In response to a report of harassment, VidCon may take any action they deem appropriate. Such actions range from a verbal warning to ejection from the event without a refund. Repeat offenders may be subject to further disciplinary action, such as being banned from participating in any future events.

Did you pre-order merch for VidCon 2018?

6/20 - 6/23 VIDCON 2018

Then stop by the VidCon Merch Redemption booth in Hall A to pick up your VidCon t-shirts and posters! You can pick these up any time the Expo Hall is open, so you have all weekend to get your stuff. Don’t forget, though, because if you forget to pick it up, we won’t be able to ship it to you. To redeem your preordered merch, all you have to do is scan your RFID Wristband at the booth. Didn’t pre-order merch? That’s OK! You can still buy VidCon swag at the DFTBA booth, also located in Hall A.

15

MEET & GREETS CREATORS WANT TO MEET AND TALK TO THE PEOPLE WHO LOVE THEIR CONTENT, AND THE PEOPLE WHO LOVE THEIR CONTENT WANT TO MEET THEM. AT THE SAME TIME, WE WANT YOU TO ENJOY ALL THAT VIDCON HAS TO OFFER, RATHER THAN SPEND TOO MUCH TIME WAITING IN LINE!

6/20 - 6/23 VIDCON 2018 16

All meet & greets have been ticketed ahead of time through a randomized lottery that took place in May. The lottery has already been drawn, and there isn’t a way to get into the Instagram Meet & Greet Hall if you don’t have the appropriate credentials in your RFID wristband.

You can line up in Hall D for each session ONE HOUR BEFORE the scheduled start time through ONE HALF HOUR AFTER the scheduled start time.

If you show up earlier, security will tell you to go explore the amazing Expo Halls and come back later. If you show up late...well, don’t show up late.

When you picked up your badge at registration, you received your RFID wristband, which holds all of the meet & greets that you were selected for in the lottery.

Damaged or defaced wristbands will not be honored; they may be replaced for a $20.00 fee. They’re specifically designed to withstand showers and parties and all kinds of stuff, so keep them on! You will not get into your meet & greet session if you don’t have it.

Once inside the hall, there will be signs to remind you who will be in each area.

Head to the correct queue number and your wristband will be scanned to make sure you are in the right place.

Once you are scanned in and confirmed, you are good to go! Don’t forget to say hello to the person next to you in the queue zone — chances are you have a lot in common!

Please note: Some creators are doing several sessions during VidCon, but you will only be allowed at the specifically scheduled time given to you with your lottery results.

There are two types of meet & greets at VidCon. Please check the signage & listen to staff instructions to help speed the process along.

Professional Photographs: You’ll be given a card with a website and an ID code after your photo is taken. You can then go to that website, enter your code, and it will take you straight to your photos! Sorry, no selfies at this type of session! Some creators may allow autographs - please listen to security staff for further instructions. Don’t worry if you’re not seeing your photos right away.

Pictures can take up to 24 hours to appear on the website.

Selfies and Autographs: Pretty self-explanatory! Please respect a limit of up to one selfie and/or one item signed.

For everyone’s safety, attendees will pass through metal detectors upon entry to the Instagram Meet & Greet Hall. Small backpacks are permitted in the hall but will be subject to search. Alcohol, drugs, weapons, and items that can be mistaken as weapons are expressly prohibited, as per our Code of Conduct. If you bring a gift for a Featured Creator, please leave it unwrapped and visible, and please do not bring gifts of food unless they’re factory sealed. Use your best judgment regarding what kinds of things you bring to give to a Featured Creator — most of them travel to get to VidCon and won’t be able to take, for example, a six-foot-tall teddy bear back with them!

THURSDAY, JUNE 21

FRIDAY, JUNE 22

SATURDAY, JUNE 23

10:00 AM SESSIONS

10:00 AM SESSIONS

10:00 AM SESSIONS

ENTRY ALLOWED: 9:00 AM - 10:30 AM Meg DeAngelis Mamrie Hart Alexys Fleming (Madeyewlook) DangMattSmith Rebecca Zamolo Merrell Twins Adelaine Morin TheOdd1sOut Clevver (Joslyn Davis, Lily Marston, Erin Robinson) Trevor Moran Dr. Lindsey Doe

12:30 PM SESSIONS

ENTRY ALLOWED: 11:30 AM - 1:00 PM Grace Helbig Mia Stammer Funhaus (Adam Kovic, Elyse Willems, James Willems, Lawrence Sonntag, Matt Peake, Bruce Greene) JoJo Siwa SMOSH Games Jon Cozart Matt Steffanina JaidenAnimations Kingsley Maia Shibutani and Alex Shibutani (ShibSibs) Tré Melvin Daily Bumps StacyPlays Craig Benzine

3:00 PM SESSIONS

5:30 PM SESSIONS

ENTRY ALLOWED: 11:30 AM - 1:00 PM Anna Brisbin (BrizzyVoices) Worth It Jack & Dean BuzzFeed Unsolved SMOSH Stef Sanjati Alex Wassabi Teala Dunn MissRemiAshten Tiffany Herrera (iHasCupquake) StacyPlays Stephanie Frosch (ElloSteph)

3:00 PM SESSIONS

12:30 PM SESSIONS

ENTRY ALLOWED: 11:30 AM - 1:00 PM Philip DeFranco Pokimane Liza Koshy Cornell Ross Kandee Johnson Anthony Padilla Domics Kelsey Darragh (BuzzFeed) MissRemiAshten Jenn McAllister (jennxpenn) Jordyn Jones StacyPlays Boogie2988

3:00 PM SESSIONS

ENTRY ALLOWED: 2:00 PM - 3:30 PM Conan Gray The Try Guys Family Fun Pack Markiplier BriaAndChrissy MatPat Coyote Peterson Patrick Starrr Sean Evans (First We Feast’s Hot Ones) Tessa Violet Madilyn Bailey Aaron Kyro (Braille Skateboarding)

ENTRY ALLOWED: 2:00 PM - 3:30 PM Lisa & Lena Gigi Gorgeous Sonja R. (OMGitsfirefoxx) Elijah Daniel Rhett & Link Safiya Nygaard & Tyler Williams The Valleyfolk Jack Douglass (jacksfilms) Jazzmyne Robbins Trevor Moran Jenn McAllister (jennxpenn) Ranz and Niana William Osman

5:30 PM SESSIONS

5:30 PM SESSIONS

ENTRY ALLOWED: 4:30 PM - 6:00 PM Joey Graceffa BuzzFeed Unsolved MyLifeAsEva & Sierra Furtado Ricky Dillon SMOSH CrankGameplays Christine Sydelko De’arra & Ken (DK4L) Zach King Andrea Russett Alisha Marie John & Hank Green

ENTRY ALLOWED: 4:30 PM - 6:00 PM Eric Ochoa Jordan Maron (CaptainSparklez) ThreadBanger Elijah Daniel Josh Sundquist Jack Douglass (jacksfilms) Nathan Zed Andrea Russett FBE Reactors (Tom Phelan, Brooklin Fenton, Brandon, Tori Vasquez, Eric Beckerman) Aphmau Jc Caylen

VIDCON 2018

ENTRY ALLOWED: 4:30 PM - 6:00 PM Pero Like Justine Ezarik Rachel Levin Max & Harvey and Jayden Bartels SMOSH Games Rachel Ballinger sWooZie Dytto Domo and Crissy

12:30 PM SESSIONS

ENTRY ALLOWED: 9:00 AM - 10:30 AM Ashly Perez Cristine (Simply Nailogical) Vsauce (Michael, Kevin, Jake) Thomas Sanders Laura Clery Sugar Pine 7 (Autumn, James, Cib) MacDoesIt Miles McKenna Kristen Hancher Maria (GentleWhispering ASMR) Jc Caylen

6/20 - 6/23

ENTRY ALLOWED: 2:00 PM - 3:30 PM Next Town Down Pamela Horton Markiplier Thomas Sanders Elle Mills Jay Versace sWooZie Rachel Ballinger Roi Fabito (Guava Juice) ItsBambii Alli Speed Draw with Jazza

ENTRY ALLOWED: 9:00 AM - 10:30 AM Hannah Hart Ladylike Strawburry17 Miles Jai Megan Batoon dodie The Gregory Brothers LDShadowLady & Smallishbeans Natalie Alzate (NataliesOutlet) Roomie LaurenzSide Tina Yong Ash & Grace Hardell

17

ACTIVITIES The Gigantic Beast

Think you have what it takes to conquer the Gigantic Beast? Come experience the world’s largest inflatable obstacle course, located in Hall D! 6/20 - 6/23 VIDCON 2018 18

Nickelodeon Arcade

The Nickelodeon Arcade is back with more fun and surprises than ever! Stop by for games, photo ops, a chance to check out the latest mutation of the TMNT, Rise of the Teenage Mutant Ninja Turtles, and don’t miss the brand new Double Dare! Located in Hall B – see you there!

NERF HQ

6/20 - 6/23 VIDCON 2018

The NERF HQ, located in Hall C, is where you can experience the ultimate NERF battle in our giant, inflatable NERF arena!

Also, make sure to try out the newest NERF blasters, test your aim with NERF Sports products, and take a selfie in front of our ultimate NERF Blaster collection display!

”

THERE’S SO MUCH ROOM FOR ACTIVITIES!

19

VISIT US AT BOOTH 1301, Hall B

6/20 - 6/23 VIDCON 2018 20

6/20 - 6/23

VIDCON 2018

21

APP & SOCIAL Do you want to know the time and location of a panel or workshop?

Or when and where your favorite Featured Creator is appearing?

Need to find some food or get to the Lost and Found?

Download the VidCon Mobile App for the most up-to-date information about everyone and everything at VidCon! Available for iOS and Android — search the app store for “VidCon.”

Official Hashtag: #VidConUS 6/20 - 6/23 VIDCON 2018 22

Tag everything with #VidConUS! That includes your videos, facebooks, instagrams, tweets, twitches, pins, tumbls, snaps, and chats!

DON’T MISS A THING! FOLLOW @VidCon!

Come see what’s poppin’ inside the Genius Kitchen booth.

Unleash your inner foodie on our app — one of the internet’s largest collections of bold, tasty recipes!

6/20 - 6/23

Scott Sterling. His face is like a brick wall— a brick wall that can feel pain and cries a lot.

VIDCON 2018 23 WATCH MORE

youtube.com/studioctv

THURSDAY 10:00 AM - 11:00 AM Spotlight Stage Presented by Twitter | Q&A - SMOSH Community Stage Presented by Twitter | The Internet Made Us Do It: Cristine & Safiya’s Guide to Beauty Trends Moderators: Tyler Williams, Ben (Simply Nailogical)

Cristine and Safiya are not your typical gurus. From testing ‘dumb beauty hacks’ to mixing all their cosmetics together, Cristine and Safiya discuss their unconventional approach to testing the Internet’s bizarre beauty trends and products.

Room 207 | Social Media to Social Change: The Art of Multi-Platform Manipulation for the Greater Good Moderator: Stephanie Frosch (ElloSteph) Subhi Taha, Markiplier, Jouelzy, Anna Akana

Activism! Charity! Change! Come learn how these creators harness the power and enthusiasm of their fanbases to create radical change by raising awareness, money, and encouraging action within their communities and beyond.

Room 209 | Q&A - Pero Like

Moderator: Ashly Perez Julissa Calderon (@LaJulissa), Claudia Restrepo, Maya Murillo (MayaInTheMoment), Gadiel Del Orbe, Curly Velasquez (The Curly V Show)

Room 210 | Q&A - The Valleyfolk

Steve Zaragoza, Lee Newton, Joe Bereta, Elliott Morgan

Room 213 | Short Videos; High Production Values

6/20 - 6/23 VIDCON 2018 24

Moderator: Zach King Autumn Farrell (Sugar Pine 7), Wuz Good, Brandon Laatsch, Jack Howard (Jack and Dean) Just because a video is short doesn’t mean it can’t look AMAZING. This panel of creators will talk about what it’s like to create elaborately planned, spectacular-looking content for the internet.

11:30 AM - 12:30 PM

1:00 PM - 2:00 PM

Spotlight Stage Presented by Twitter | Q&A - CrankGameplays

Spotlight Stage Presented by Twitter | Q&A - Thomas Sanders

Community Stage Presented

by Twitter | Escape the Night 3: Welcome to Everlock with Joey Graceffa and Cast

Room 207 | Body Image, Gender, Presentation, and Online Video

Moderator: Patrick Gomez (Entertainment Weekly) Joey Graceffa, Rosanna Pansino, Teala Dunn, Roi Fabito (Guava Juice), Manny MUA, Nikita Dragun, MatPat, Safiya Nygaard

Can’t get enough of YouTube Original’s Escape the Night? Join the creator of Escape the Night, Joey Graceffa, and the season three cast for an exclusive screening of the first episode and a full cast panel discussion, dissecting the show’s most ambitious season to date. From behind the scenes details and drama to upcoming plot twists and turns (spoiler alert!), Escape the Night brings its biggest and boldest cast of creators together on one stage for one hour only. This is the VidCon event you won’t want to miss!

Room 207 | The Five Star Panel

Moderator: Andre Meadows (Black Nerd Comedy) Boogie2988, Justine Ezarik, Chase Ross, Tina Yong (TinaCreative)

The internet is full of opinions, but these creators have developed channels where their opinions have weight behind them.

Listen as they talk about the ethics that are involved when reviewing, how to create a thoughtful review, and more.

Room 209 | Art and Online Video

Moderator: Draw with Jazza Kat Blaque, Domics, Laurel Driskill (sugar boogerz ASMR), Sapphire Sandalo, Megan Toenyes

It’s no surprise that artists have found exciting new ways of utilizing online platforms to make, distribute, and promote art. Artists and art enthusiasts discuss the creative ways they’ve used online video to express themselves, find community in art, and more.

Room 210 | Growing Up Online

Moderator: Taha Khan (khanstopme) Ben J. Pierce, Conan Gray, MacDoesIt, ChandlerNWilson

What’s it like to have your younger years displayed on the internet for all to see?

How do you navigate the murky waters of identity vs persona when you want to change up your content? Listen as these creators who have spent a huge portion of their lives online tell all!

Moderator: Matt Hogan Thomas Sanders, Joan, Talyn

Moderator: Ash Hardell Annie Segarra (Annie Elainey), Chase Ross, Kat Blaque, ChandlerNWilson, Stef Sanjati

Hear from influential trans, nonbinary, genderqueer, and gender non-conforming creators as they discuss how being a public figure impacts their identity and perception of themselves. What’s it like to deal with very personal issues when there is a constant stream of opinions and comments of fans and the internet at large? How do they balance public personas with private identities?

Room 209 | Not Your Token Asian Friend

Moderator: Freddie Wong Jen Ruggirello, Asia Jackson, AJ Rafael

Very often in media, Asians are relegated to the role of goofy, quirky friend — too smart or unrelatable to be the lead. In the world of online video, however, Asian creators are free to write, share, and be the center of their own stories. Listen as these creators discuss how they use their platforms to break down stereotypes and be the representation they want to see.

Room 210 | Internet Food

Moderator: Sarah Urist Green (The Art Assignment) Andrew Rea (Binging with Babish), Steven Lim, Sean Evans (First We Feast’s Hot Ones), Rosanna Pansino Find out what makes these food channels so popular and how they keep their channels fresh and delicious.

Room 213 | Partners in Crime

Moderator: Austin Mayster (Talent Manager - Studio71) Evan Gregory (schmoyoho, Gregory Brothers), De’arra & Ken (DK4L), Rob Czar (ThreadBanger), Corinne Leigh (ThreadBanger) Listen as these creators talk about what it’s like to live with, work with, and make videos with their significant others. How do you find that work-life balance to keep boundaries clear and relationships healthy?

2:30 PM - 3:30 PM Community Stage Presented by Twitter | Boss Women Who Kick Ass

Moderator: Erika Bennett (Global Head of Social Marketing, YouTube Originals YouTube) Anna Akana, Shan Boody, Miranda Sings, Karina Garcia, Ashly Perez (itsashlyperez)

These creators totally own. They’ve started their own brands and launched initiatives, products, tours, shows, and more. Learn how they got their start, how they’ve amassed teams of people to enable them to further their careers, and about some of the challenges they’ve faced along the way.

Room 207 | The Art of the Fact: Science EDU Online

Moderator: Miriam Nielsen (zentouro) Michael Stevens (Vsauce), Vanessa Hill (BrainCraft), Destin Sandlin (Smarter Every Day), Dianna Cowern (Physics Girl), Emily Graslie (The Brain Scoop)

In the wide world of science education and the internet, how can you keep yourself accountable to the truth while also creating interesting, dynamic content that keeps viewers coming back? These panelists will talk about their creative processes and their relationships with the cold hard facts.

Room 208 | Lesbian Love in the Public Eye Moderator: Stevie Boebi BriaAndChrissy, Domo and Crissy

These lesbian power couples discuss what it’s like to create with their significant other, the highs and lows that follow, and what it takes to make their relationships work while in the public eye.

Room 210 | Self-Esteem and Self-Confidence on the Internet Moderator: Kati Morton Miles McKenna, Dulce Candy, Stef Sanjati, Teala Dunn

Moderator: Evan Britton (Founder Famous Birthdays) Jayden Bartels (missjaydenb), Max & Harvey, Kristen Hancher

Some of your favorite Musical.ly stars talk about the unique challenges and triumphs of being on top of the Musical.ly game.

Spotlight Stage Presented by Twitter | The Gathering of the Nerdfighters

Room 207 | They See Me Trolling: How to Create a Kind Community

Community Stage Presented by Twitter | Where My Girls At?

Regardless of your audience size, all creators are familiar with online trolls and bullies in the comments. This session will tackle the tough reality of online bullies, ways to be kind online, and strategies for creating a positive online community.

Join John and Hank Green as they talk about current projects and the state of Nerdfighteria!

Moderator: Chrystina Woody Train Rosanna Pansino, Meg DeAngelis, MyLifeAsEva, Adelaine Morin, Olivia Jade Your favorite creators talk about the importance of surrounding yourself with great friends, dealing with peer pressure, the good and the bad of sharing your life online, and how they’ve found themselves — and true friends — in the process.

Room 207 | We’re Here: Talking About Marginalized Identities

Moderator: Ashley Wylde Ahsante Bean, ChandlerNWilson, Taylor Behnke (itsradishtime), Stevie Boebi

Even within the queer community, there are some identities and orientations that can too often be marginalized or overlooked. This panel gives a voice to creators who are bisexual, queer, asexual, agender, demiromantic, polyamorous, nonbinary, and beyond. Take a seat and listen to what these rad creators have to say!

Room 208 | Q&A - The Gregory Brothers Room 210 | Q&A - Funhaus

James Willems, Elyse Willems, Lawrence Sonntag, Adam Kovic, Matt Peake, Bruce Greene

Room 211 | Dodie and Evan Fan Meetup

Are you a fan of dodie and/or Evan? Come on by and meet fellow fans at this meetup!

Led by Hay.

Room 213 | Q&A - Worth It

Moderator: Sean Evans (First We Feast’s Hot Ones) Andrew Ilnyckyj, Adam Bianchi, Steven Lim

5:30 PM - 6:15 PM Spotlight Stage Presented by Twitter | Q&A - Philip DeFranco Moderator: Amanda Morones

Community Stage Presented by Twitter | Music Makers Moderator: Andrew Huang Kevin LaSean (XpertThief), Emma Blackery, Conan Gray, dodie

These days, there are a million routes to musical notoriety, and the traditional paths of record-making and show-playing are by no means necessary. Listen as these musicians talk about how the internet has opened up unique opportunities for their

Moderator: Lina Renzina (Head of Talent Partnerships - Ad Council) Molly Burke, Ricky Dillon

Room 208 | #YouTubeBLACK

Moderator: Kendra Desrosiers (Diversity Creator Marketing Lead - YouTube) Miles Jai, Ari Fitz, Amber (Ambers Closet), Akilah Hughes Join us to hear from black creators on their platform success, best practices for launching and growing a YouTube channel, and how #YouTubeBLACK has brought them all together.

Room 209 | Creator Choreography: Dance and Online Video Moderator: Megan Batoon Alyson Stoner, Kyle Hanagami, Chachi Gonzales, Matt Steffanina, Nia Sioux

The internet has pushed the world of dance further and faster than ever before. Every upload is an opportunity to learn new choreo, get feedback, and express yourself.

Listen to these creators as they talk about dancing in front of potentially millions of viewers and how they use their platform to make it in the industry.

Room 210 | Back in My Day

Moderator: Rosianna Halse Rojas Anthony Padilla, Andre Meadows (Black Nerd Comedy), AJ Rafael, Jack Douglass (jacksfilms)

Online video has been a thing for quite a while now, and these creators have been there through it all! What has it been like for them to witness the evolution of the online video space and its communities over the past many years?

Room 211 | Horror Community Meetup

Are you a fan of or a creator who digs horror content? Come meet up with like-minded folks and chat! Led by CZsWorld.

Room 213 | Less Than Famous Moderator: Chris Lawrence Bella Curcio, CourtneyRevolution, Melanie Anne Ahern, Lindsay Daly, Talia Poydras

Creators who were selected from hundreds of submissions discuss the advantages and the perks of being a smaller creator online.

Subscriber count doesn’t measure success for these rad creators!

VIDCON 2018

Room 213 | Stars of Musical.ly

careers and how online communities have impacted their creative lives.

6/20 - 6/23

If there’s one thing the internet has a lot of, it’s opinions. This leads to a pretty intense experience for creators, and dealing with everything the internet has to say can be overwhelming. These creators will talk about the tactics and resources they use to keep a healthy headspace while putting themselves out there as a public figure.

4:00 PM - 5:00 PM

25

FRIDAY 10:00 AM - 11:00 AM YouTube Arena | Q&A - The Try Guys

Keith Habersberger, Zach Kornfeld, Ned Fulmer, Eugene Yang

Spotlight Stage Presented by Twitter | Q&A - Miranda Sings

Moderator: Rachel Ballinger, Chris Ballinger (Ballinger Family), Kory DeSoto

Community Stage Presented by Twitter | Q&A - SMOSH Games

Moderator: Matt Raub (Creative Director - Smosh Games)

Room 207 | Work It: Fashion Online Moderator: Jessica Kellgren-Fozard Jazzmyne Robbins (JazzmyneJay), Jenn Im (Clothes Encounters), Ashley Marie (PinupDollAshleyMarie), Ari Fitz, MissRemiAshten Listen as these rad, fashionable creators explain how they develop their personal styles, stay on top of the trends, and how they share their looks with the world.

Room 208 | Comedy Turn Up Moderator: F0XY Darius Benson, HARTBEAT, DangMattSmith, Cornell Ross

These black comedians are at the top of their game. Hear how they keep it fresh and funny, how they got their start, and where they’re headed next.

Room 209 | Q&A - Kati Morton Room 210 | EduTube Beyond the Sciences

6/20 - 6/23 VIDCON 2018 26

Moderator: A.E. Prevost (The Ling Space) John Green, Danielle Bainbridge, Cory Arnold, Betty (ARTiculations), Sarah Urist Green (The Art Assignment)

STEM educational content gets a lot of well-deserved attention, but YouTube is also home to excellent channels about the arts, humanities, and more. Come join an expert panel of EduTubers in conversation about sharing your enthusiasm, finding your audience, and how EduTube can encourage curiosity and lifelong learning by offering a broad curriculum.

Room 213 | Q&A - Vsauce

Kevin Lieber, Jake Roper, Michael Stevens

11:30 AM - 12:30 PM YouTube Arena | Q&A - Markiplier Spotlight Stage Presented by Twitter | Q&A - Joey Graceffa Moderator: Daniel Preda

Community Stage Presented by Twitter | Liza on Demand: A First Look at Liza Koshy’s New Series for YouTube Originals Moderator: Patrick Gomez (Entertainment Weekly) Liza Koshy, Kimiko Glenn, Travis Coles, Deborah Kaplan, Harry Elfont

YouTube Original’s Liza On Demand premieres this summer, but fans will get an exclusive first look at the new series only at VidCon! Join Liza Koshy, co-stars Kimiko Glenn and Travis Coles, and writers Deborah Kaplan and Harry Elfont for a screening of the first episode and panel where they will discuss the making of the show, what fans can expect, and some of the hilarious behind-the-scenes moments.

Room 207 | Testing the Trends Moderator: Joslyn Davis (Clevver) Rachel Ballinger, Kandee Johnson, BeautybyNena, Mia Stammer

The internet is never at a loss for trend creation. Whether it’s beauty, fashion, or something just plain weird, these creators are on top of it all. In this panel, they’ll talk about how they keep up with the whole internet in order to keep their audience entertained.

Room 208 | Q&A - Andrew Huang Moderator: Malinda Kathleen Reese

Room 209 | Q&A - Sugar Pine 7

James DeAngelis, Cib, Autumn Farrell, Steven Suptic

Room 210 | Responsibility to Your Audience

Moderator: Hank Green Kati Morton, Nathan Zed, Miriam Nielsen (zentouro), Josh Sundquist

Listen to creators discuss how much responsibility to their audiences they think they have. From off-hand jokes to fabrications and inaccuracies, to what extent do these influencers hold themselves accountable? And if they mess up, what’s the best way to move forward while learning and growing?

Room 213 | Not Straight, Not White, Not Serious

Moderator: Slloanne Curly Velasquez (The Curly V Show), Kingsley, Jay Versace, Ashly Perez (itsashlyperez), Amber (Ambers Closet)

These non-straight, non-white creators won’t let anyone pigeonhole them into a specific genre or category. Did we mention they’re freaking hilarious? Join us for some laughs and weirdness as they discuss what makes them unique and how they translate their experiences into awesome content.

1:00 PM - 2:00 PM Spotlight Stage Presented by Twitter | Q&A - ThreadBanger & Simply Nailogical Room 207 | Chronic Illness on YouTube

Moderator: Pamela Horton Stevie Boebi, Kelsey Darragh (BuzzFeed), Rebecca Zamolo, Annie Segarra (Annie Elainey) Being a creator and putting yourself out there is tough. It’s even tougher when you are chronically ill. These creators will talk about their journey and relationship with their illness and bodies, how this impacts the content they produce, and how they manage their conditions while creating.

Room 208 | Black Is Beautiful

Moderator: Essence Gant Freddie Ransome, Asia Jackson, Kellie Sweet, Aysha Abdul

The beauty industry has a history of not offering product ranges that meet the diverse skin tone needs for people of color.

In this session, creators will talk about how they’ve made a space for themselves and their communities online and demanded more from companies as it pertains to product ranges. They’ll discuss what works for them, favorite products, the need for more representation in makeup, and the growing success of companies who are at the forefront of this new cultural movement.

Room 209 | Let’s Make Stuff Dianna Cowern (Physics Girl), William Osman

Sit in on this conversation between Dianna and William as they talk about the science and improv of creating. Find out how they got their start, what drives them to create and educate, and how they think outside the box to problem solve while doing it.

Room 210 | End Cyberbullying

Moderator: Rachel Madden (Public Policy Analyst - YouTube) Rachel Levin, Mari Takahashi (SMOSH Games), Jay Versace, BriaAndChrissy

This session will tackle the tough subject of cyberbullying and offer tactics for combating hate speech, negative mobs, nasty comments, and general bullying.

Room 213 | Started From the Bottom Now We’re Here Moderator: Joshua Cohen (Founder Tubefilter and The Streamy Awards) CrankGameplays, DangMattSmith, Elle Mills, Christine Sydelko

The internet is a heightened space where everything happens super fast. For these creators who shot into the public eye, they’ve felt the full brunt of that intensity as they received a lot of attention in a very short time. What’s it like to work through the sudden attention while still making new stuff?

2:30 PM - 3:30 PM Community Stage Presented by Twitter | The Art of the Collab Moderator: Peter Hollens Gabbie Hanna, Michael Gregory (Schmoyoho, Gregory Brothers), Marcus Butler

Creators discuss the importance of networking with others, making friends and connections through collaboration, and how they have utilized the power of teaming up with other creators for mutual benefit. Because we’re better together!

Room 207 | Stream Fam

Moderator: Erin Wayne (Aureylian) Merrell Twins, Boogie2988, Alli

Live streaming is an amazing way to build community and get to know your fans.

These creators are total pros at the art of the stream. Listen as they discuss their live streaming experiences and how they’ve been able to connect with their viewers.

Room 208 | Q&A - Emily Graslie (The Brain Scoop) & Caitlin Doughty (Ask a Mortician) Room 209 | Separating Fact from Fiction: The Truth About Young People and the Media

Presenter: Jessica Taylor Piotrowski (Associate Professor - Amsterdam School of Communication Research)

Room 210 | Latinx Comedy: Making It Mainstream Moderator: Jenny Lorenzo BeautybyNena, Eric Ochoa, The Chonga Girls, Maya Murillo (MayaInTheMoment)

Room 211 | YouTube Animation Meetup

Are you a part of the animation community on YouTube? Come on by and hang out with friends and fans new and old! Led by Oscar Animates.

Brains. How has online video affected the way these creators experience mental health? When does it become unhealthy?

Has sharing experiences — whether online or IRL — changed their wellbeing, and how has online video changed that experience for so many? When you are your brand, how do you make sure to take time for yourself to avoid burnout?

4:00 PM - 5:00 PM Spotlight Stage Presented by Twitter | Q&A - Ladylike Moderator: Meghan Moeller

Community Stage Presented by Twitter | Coming Out

Moderator: Jackson Bird (jackisnotabird) Thomas Sanders, Elle Mills, dodie, Miles McKenna, ItsBambii

Coming out can be a scary and daunting experience, whether it be to family, friends, or the entire internet. These creators will talk about their experiences coming out, what those experiences taught them, and how they’ve grown as creators and people.

Room 207 | Q&A - Jon Cozart Moderator: Luis Reyes

Room 209 | Sex EduTube Discussion

Chase Ross, Shan Boody, Stevie Boebi, Dr. Lindsey Doe (Sexplanations)

Room 207 | Storytellers

Moderator: Olan Rogers Mike Falzone, Evelyn From The Internets, Mikey Murphy These creators are masters of the art of storytelling. Learn how they manipulate words and images to create compelling tales and threads that spellbind their audiences.

Room 209 | Racism, Hate Speech, and Using Your Voice Moderator: Dena Takruri (AJ+) Subhi Taha, The Chonga Girls, Jouelzy, Franchesca Ramsey

The internet is a place where anyone can have a platform. This allows marginalized voices to be heard, but it also enables floods of racism, hate speech, and other vitriol to be pushed to the forefront of the public consciousness. How can we combat hateful rhetoric while not being overwhelmed by it? These creators will talk about how they’ve dealt with these issues and how they’ve worked to overturn stereotypes and add nuance to the conversation.

Room 210 | Beauty and the Business

Moderator: Lizzy Okoro (CEO - YesRally) Jenn Im (Clothes Encounters), Manny MUA, Laura Lee

Business-minded beauty creators share how they’ve grown their online business offline. These creators have started their own companies, launched clothing and makeup lines, contracted with major global brands, and so much more.

Room 210 | Contouring, Cuticles, and Comedy

Room 213 | LGBTQ+ Activism

These gurus don’t just do reviews and tutorials — they make us laugh. Listen as these beauty creators talk about how they keep the comedy coming while doling out pro beauty, fashion, and lifestyle tips.

Creators who use their platforms to educate, inspire, and call for change related to LGBTQ+ issues talk about how they use their voices for good and motivate their audiences to help create social change.

Moderator: Erin Robinson (Clevver) Rachel Levin, Mia Stammer, Adelaine Morin

Room 211 | The SMOSH Games Family Meetup

Come mingle with people who are as into Smosh Games as you are and have a grand time!

Room 213 | Doing It All

Moderator: Lily Marston (Clevver) Jenn McAllister (jennxpenn), Mikey Murphy, Franchesca Ramsey, Akilah Hughes

These days, being an online creator doesn’t just mean making videos. These pros will discuss how they’ve branched out from their YouTube beginnings to be multitalented, multifaceted badasses. Acting, hosting, directing, writing, researching, producing, reviewing, podcasting, gaming — they do it all. How do they avoid total burnout while doing so much? Let’s hear about their experiences.

Moderator: Dylan Marron Jen Ruggirello, Hannah Hart, Amber (Ambers Closet), Ash Hardell, Nikita Dragun

VIDCON 2018

Online video has provided a space for Latinx creators to tell their stories. This panel brings together some of the internet’s top Latinx comedians to talk about how they represent their identity through comedy, who their audiences are, and how they can celebrate their culture while simultaneously educating the masses.

Moderator: Kati Morton Rosianna Halse Rojas, Nathan Zed, JaidenAnimations

5:30 PM - 6:30 PM

6/20 - 6/23

More than ever, young people are connected — to everything. This connectedness has many worrying about the effects on our “always connected” generation. Dr. Jessica Taylor Piotrowski, director of the Center for Research on Children, Adolescents, and the Media at the University of Amsterdam and co-author of the book Plugged In: How Media Attract and Affect Youth, will lead a discussion about the dark and sunny sides of media. She will highlight what parents can do to promote healthy media use in an age of selfies, Snapchat, and YouTube. And, most importantly, she will take your questions to help ensure you get answers that are relevant to your life and your child.

Room 213 | Let’s Talk About Mental Health

27

SATURDAY 10:00 AM - 11:00 AM YouTube Arena | Q&A - LaurDIY & Alex Wassabi Moderator: sWooZie

Spotlight Stage Presented by Twitter | Q&A - Safiya Nygaard Moderator: Tyler Williams

Community Stage Presented by Twitter | Fierce and Fabulous

Moderator: Chrystina Woody Train Miles Jai, Manny MUA, Patrick Starrr, Ben J. Pierce, Bretman Rock Marvel as these dynamite creators come together for an unprecedented conversation about beauty and beyond.

Room 207 | Laugh It Up

Moderator: Elliott Morgan Lee Newton, Keith Habersberger, Francesca Fiorentini (Host of Newsbroke) Some of the internet’s funniest funny people talk about how they keep the comedy coming.

Room 209 | #MeToo: Where Our Communities Fit in the Movement Moderator: Jennifer Dorsey (Uplift) Shan Boody, Kat Blaque, Sarah Bishop (Skit Box)

6/20 - 6/23 VIDCON 2018 28

Though it originated in Hollywood, the #MeToo movement has spread like wildfire to nearly every industry and community.

Online, gaming, and fan communities are not exempt. In 2014, the YouTube community experienced its own #MeToo moment. Our communities rebounded, and significant change has occurred, but there is more to be done if we are to continue to make progress together. Join some of your favorite content creators and leaders of Uplift: Online Communities Against Sexual Violence to discuss how we can utilize the power and energy of this movement.

Room 210 | Finding Your Style & Voice

Moderator: Taylor Behnke (itsradishtime) F0XY, Andrew Huang, Luke Korns, Elle Mills, David Dobrik

How can you stand out in a giant sea of creators? What makes your content unique to you? These panelists display strong senses of self through their online presence. Learn how they developed their definitive styles and perspectives.

Room 213 | YouTube Honesty Hour

Moderator: Mike Falzone Wheezy Waiter, Devin Lytle, Kingsley, Jana Hisham, Roomie

In the ever-evolving and changing sea of procedures, restrictions, features, rules, and information on YouTube, how do you keep up? How can you find a community of support when things go weird or wrong?

Get ready for 60 minutes of honest, candid conversation as these creators talk about the issues on everyone’s minds.

11:30 AM - 12:30 PM Spotlight Stage Presented by Twitter | Q&A - The Holy Trinity

Grace Helbig, Mamrie Hart, Hannah Hart

Community Stage Presented by Twitter | Branching Out

Moderator: Vivian Fabiola (Producer & Host - Clevver TeVe) Flula Borg, Alexis G. Zall, Jon Cozart, Andrea Russett, Gigi Gorgeous

Top creators who have moved beyond their standard YouTube videos discuss the pros and cons of branching out to new mediums and on to new platforms.

Whether it’s acting, hosting, directing, writing, modeling, entrepreneur-ing, or something else entirely, these creators will talk about what they’ve learned by trying new things.

Room 207 | Family Channels

Moderator: Chris Ballinger (Ballinger Family) Kristine & Matt (Family Fun Pack), LaToya Forever, Adam Ali, Daily Bumps

In this session, parents will talk about what it’s like to put their lives on the internet, how much they are willing to share, and the struggles of raising a family online.

Room 209 | Body Positivity Online Moderator: Kirbie Johnson (Host, Trend Producer, and Senior Reporter POPSUGAR) Jazzmyne Robbins (JazzmyneJay), Kristin Chirico, Kellie Sweet

These creators share their opinions on the importance of body positivity, self-love, and how the internet can be used as a tool to foster spaces of acceptance and celebration for all bodies.

Room 210 | Doing It Yourself!

Moderator: Michelle Villemaire (DIY Host and Community Activist), Natalie Alzate (NataliesOutlet), LaurDIY, Corinne Leigh (ThreadBanger), Alisha Marie

Whether it’s handmade clothes, furniture, or slime, DIY channels have become incredibly popular. Listen as some of the handiest internet DIYers discuss how they get inspired, why they think the DIY community has grown so quickly, and whether there are any major drawbacks to their genre.

Room 213 | Gamers Unite

Moderator: Julia Alexander (Polygon) Damien Haas (SMOSH Games), Erin Wayne (Aureylian), Sonja R. (OMGitsfirefoxx), Lawrence Sonntag (Funhaus), Kevin LaSean (XpertThief)

Gaming channels make up one of the biggest verticals in all of online video, and starting a gaming channel is just the beginning. Livestreams? YouTube? Twitch?

Listen to some of the most successful gamers as they discuss how they maintain their brand and keep their content relevant in the giant sea of gaming.

1:00 PM - 2:00 PM Spotlight Stage Presented by Twitter | Q&A - Rhett & Link

Moderator: Stevie Wynne Levine (Senior Vice President, Production & Development - Mythical Entertainment)

Room 207 | Disability and Accessibility Online and Off

Moderator: Josh Sundquist Zach Anner, Molly Burke, Lolo (Sitting Pretty), Jessica McCabe (How to ADHD), Annie Segarra (Annie Elainey)

Disabled creators gather to share their personal experiences with disability and how those experiences intersect with, complicate, and enrich their online content. How can we make YouTube, the internet, and the world more accessible for more people? These creators will discuss what they’ve learned about facilitating and encouraging conversation about disability and accessibility in online spaces.

Room 208 | Girls Just Wanna Make Funny Laura Clery, Jenny Lorenzo, Erin Robinson (Clevver), F0XY

Listen as these supremely hilarious women talk about their careers in comedy on the internet and beyond. They’ll discuss their experiences with online video, sketch comedy, parody, tv, film, commercials, hosting, writing, virality, parody, and more!

Room 210 | Beauty Review

Moderator: Christina Wolfgram BeautybyNena, Laura Lee, Aysha Abdul, Olivia Jade

These beauty creators have built a name for themselves in the world of beauty reviews, and their opinions influence the purchasing power of hundreds of thousands of viewers! Listen as they talk about how to make a good, clear, informational product review and how ethics and transparency are involved in the process.

Room 211 | Smosh Fans Meetup

Come meet up with fellow Smosh fans and make new friends! Led by Cassandra DeMarco.

Room 213 | The Art of the Tutorial Moderator: Kirbie Johnson (Host, Trend Producer, and Senior Reporter POPSUGAR) Alexys Fleming (Madeyewlook), Ashley Marie (PinupDollAshleyMarie), Patrick Starrr, Nikita Dragun, Sandi Ball (cutepolish, cuteplay) These beauty creators are pros at instructing viewers in creating amazing looks. What makes a good tutorial? These gurus will talk about the ins and outs of creating engaging, entertaining, and educational tutorials.

2:30 PM - 3:30 PM Community Stage Presented by Twitter | Cosplay Contest Host: Strawburry17 Alexys Fleming (Madeyewlook), Anna Brisbin (BrizzyVoices), Wes Johnson (SMOSH Games)

Time to show off your cosplay skills in front of a panel of celebrity judges in the third annual VidCon Cosplay Contest.

Prizes will be given out to the top cosplayers! ​Suit up! If you are participating in the contest, please arrive 30 minutes early to line up with the other participants.

Room 207 | Stay Curious; Be Critical

Moderator: Jouelzy Dr. Lindsey Doe (Sexplanations), Zach Anner, Kat Blaque, Michael Stevens (Vsauce)

In this panel, creators will discuss how they keep a critical eye while researching and relaying information to their audience.

How do they balance an enthusiasm for learning, knowledge, and curiosity with making sure what they say is accurate? The world is complicated and cool and exciting and scary, and these people wanna talk all about it!

Room 208 | My YouTube Life vs.

My Real Life

Room 210 | Crafting Success: Minecrafters Online

Moderator: Erin Wayne (Aureylian) LDShadowLady, Smallishbeans, Jordan Maron (CaptainSparklez), LaurenzSide

Seven years after its initial release, Minecraft is still as big as ever. These panelists have made careers out of crafting and creating. How do these creators keep their Minecraft content fresh and innovative as time goes on, and what is it about the game that gives it its long-lasting appeal?

Over the past few years, there have been lots of changes in the way online platforms display and monetize content. From the adpocalypse to demonetization to the algorithm and beyond, these creators will talk about how we can best handle shifting policies and how we can lift up the voices of those who need to be heard.

4:00 PM - 5:00 PM Spotlight Stage Presented by Twitter | Q&A - BuzzFeed Unsolved

Moderator: Sam Saffold (SuperSamStuff) Mike Falzone, CrankGameplays, Pamela Horton, Jessica McCabe (How to ADHD), Anna Brisbin (BrizzyVoices)

You love creators, but sometimes it’s hard to tell if creators love you back.These YouTubers, however, are pros when it comes to community engagement, whether they are responding to comments, hosting contests, or live streaming. What does it take to build not only a large community but a strong one — and how can you tell the difference?

5:30 PM - 6:15 PM

Moderator: Curly Velasquez (The Curly V Show) Shane Madej, Ryan Bergara

Spotlight Stage Presented by Twitter | Q&A - MatPat

Community Stage Presented by Twitter | Million Dollars, But...

Live!

Community Stage Presented by Twitter | Q&A - Mikey Murphy & Luke Korns

Moderator: Burine Burns Philip DeFranco, Mamrie Hart, Hannah Hart, Grace Helbig, Hank Green

Join some of your favorite creators as they play Million Dollars, But... The Game, live, on stage! Million Dollars, But... The Game is a game that puts your morals, imagination, and friendships to the test. Players create scenarios by combining a Trigger and a Rule card to showcase what they would or wouldn’t do for a million dollars. This crazy successful game was funded for more than $1 million on Kickstarter when it launched in 2016 and is sold at mdbthegame.com.

Room 208 | Nerding Out: Creators and Fandom

Moderator: Meredith Levine (Consultant and Fanthropologist - Theorist Media) Andre Meadows (Black Nerd Comedy), Wes Johnson (SMOSH Games), Ricky Dillon

There’s something weirdly satisfying about just, like, getting excited about stuff, and the internet has allowed these creators to do so unabashedly. They have even found a multitude of people who are excited about the same stuff as them. Online video lets people be nerdy, unapologetically. Let’s nerd out together!

Room 210 | Transformation Tuesday

Moderator: Davida Hall (VP, Beauty & Lifestyle - Studio71)

Alexys Fleming (Madeyewlook), Kandee Johnson, Megan Toenyes These creators are absolute pros at the art of transformative makeup looks, from iconic characters to animals to celebrities and beyond. These women elevate the act of putting on makeup to an art form to create some LOOKS — subtle and seriously intense alike! In this session, they’ll talk about how they got started, tips and tricks for transformation, and more.

Moderator: Chris Widin

Moderator: Brooke Berry

5:30 PM - 6:30 PM Room 207 | Bold, Beautiful, and Badass

Moderator: Jessica Mason (Policy and Copyright Communications Lead YouTube) Lolo (Sitting Pretty), Asia Jackson, Molly Burke

Hear from some of your favorite beauty and lifestyle creators about how they use their voices and platforms to address issues that are important to them and their communities, ultimately making the world a better place.

Room 208 | Small, Rising, Established

Moderator: John Carle (SVP, Network Talent - Studio71) Taha Khan (khanstopme), MacDoesIt, Rebecca Zamolo

Creators in very different stages of their careers discuss how their experiences have differed in each stage, what the biggest positives and negatives have been, and the nitty gritty of the transition between.

Room 210 | Q&A - Animation Squad

TheOdd1sOut, JaidenAnimations, Domics

Room 213 | Let’s Play: Women Who Game Moderator: Strawburry17 LDShadowLady, Alli, Sandi Ball (cutepolish, cuteplay)

These gamers discuss how they have created their own positive, tight-knit communities in the world of gaming, how they tear down outdated stereotypes about women and video games, and where they’re zzheaded next.

VIDCON 2018

Creators put their lives online, and sometimes the scale tips too far. How does sharing their worlds with the public affect their personal lives? How do they manage offline responsibilities while putting so much of themselves online, and how do they get back on track when things go sideways?

Moderator: Jana Hisham Stevie Boebi, HARTBEAT, Ash Hardell, Taha Khan (khanstopme)

Room 213 | Creators and Community

6/20 - 6/23

Moderator: Wheezy Waiter LaToya Forever, Sam Saffold (SuperSamStuff), Kristine & Matt (Family Fun Pack), Aphmau

Room 213 | Not Suitable for Advertisers

29

”

GET READY TO FLOSS, DAB, MILLY ROCK, AND “OOOH KILLEM” WITH ALL YOUR FRIENDS.

YOUTUBE NIGHT OF ONSTAGE DANCE

6/20 - 6/23 VIDCON 2018 30

Thursday

Friday

6:30 PM - 8:00 PM

7:00 PM - 8:30 PM

For the second year in a row, YouTube and VidCon are partnering to produce a live entertainment showcase to kick off VidCon. YouTube OnStage will be a performative celebration of the cultural trends and notable artists from YouTube, featuring a rotating lineup of your favorite YouTube celebrities and stars!

YouTube OnStage has been ticketed ahead of time through a randomized lottery that took place in May. Lottery winners have been notified, and may enter the queue through the Hall ALobby beginning at 3:00 PM.

For the first time ever at VidCon, we’re bringing some of the world’s best dancers to the YouTube Arena for a “Night of Dance.”

It’s going to be a thrilling showcase of dance talent with collaborations and appearances from some of the biggest Musers and YouTubers on the planet! Get ready to floss, dab, milly rock, and “oooh killem” with all your friends. YAAAAAAAAAH!!!!

Hosted by Chachi Gonzales and Alyson Stoner.

Featuring performances by JoJo Siwa, Lisa & Lena, Cyrus, Dytto, Ashly Perez, Nia Sioux, Matt Steffanina, Jayden Bartels, Fik-Shun, and Ranz & Niana.

Including a special showcase from NBC’s hit dance competition series “World Of Dance” featuring judge Derek Hough along with contestants Keone & Mari, Diana Pombo, and Eva Igo! With special appearances from Kristen Hancher, Rebecca Zamolo, Kyle Hanagami, and The Shibsibs Alex and Maia Shibutani.

YOUTUBE ARENA NIGHT OF AWESOME PROM Saturday

Saturday

5:30 PM - 7:00 PM

9:00 PM - MIDNIGHT

Last year, you all packed the YouTube Arena to capacity, so this year we’re bringing it back!

It’s the closing night of VidCon, and you don’t want to miss out on your last chance to see your faves. Grab the new friends you’ve made, take a seat, and celebrate alongside people who LOVE the same people you LOVE as they put on one of the best shows you’ll ever experience!

Twix Prom Which side are you at the Twix Prom? #RightTwix: donning a fire red outfit in hopes of being crowned king or queen? Or #LeftTwix: throwing caution to the wind and letting your gold suit speak for itself?

Hosted by Megan Batoon and Adelaine Morin.

And a live game of Smosh’s “You Posted That?” with Ian Hecox, Christine Sydelko, Alex Wassabi, LaurDIY, John and Sarah Green, and Bria and Chrissy.

VIDCON 2018

Featuring: A Live “You Laugh You Lose” Dad-Jokes Battle with Dormtainment, Darius Benson, Megan Batoon, Thomas Sanders, Jon Cozart, DangMattSmith, sWooZie, and Kellie Sweet.

6/20 - 6/23

With performances and appearance by JoJo Siwa, Miranda Sings, The Try Guys, dodie, Gabbie Hanna, Markiplier, Elle Mills, Emma Blackery, and PRETTYMUCH.

31

INTERVIEW STAGE

PRESENTED BY TWITTER

THURSDAY

10:00 AM - 10:25 AM

Dulce Candy

10:30 AM - 10:55 AM

Maia Shibutani and Alex Shibutani (ShibSibs)

11:00 AM - 11:25 AM

Alexis G. Zall

11:30 AM - 11:55 AM

Christine Sydelko

1:30 PM - 1:55 PM

Sierra Furtado

2:00 PM - 2:25 PM

Meg DeAngelis

2:30 PM - 2:55 PM

Mikey Murphy

3:00 PM - 3:25 PM

AndreasChoice

3:30 PM - 3:55 PM

Coyote Peterson

4:00 PM - 4:25 PM

Madilyn Bailey

4:30 PM - 4:55 PM

Trevor Moran

5:00 PM - 5:25 PM

Leroy Sanchez

FRIDAY

6/20 - 6/23 VIDCON 2018 32

10:00 AM - 10:25 AM

Karina Garcia

10:30 AM - 10:55 AM

StacyPlays

11:00 AM - 11:25 AM

Casey Neistat

11:30 AM - 11:55 AM

Dormtainment

1:30 PM - 1:55 PM

Merrell Twins

2:00 PM - 2:25 PM

sWooZie

2:30 PM - 2:55 PM

Anna Akana

3:00 PM - 3:25 PM

Jack Douglass (jacksfilms)

3:30 PM - 3:55 PM

Rachel Ballinger

SATURDAY 10:00 AM - 10:25 AM

Marcus Butler

10:30 AM - 10:55 AM

Anthony Padilla

11:00 AM - 11:25 AM

Lisa & Lena

11:30 AM - 11:55 AM

Nikita Dragun

12:00 PM - 12:25 PM

Elijah Daniel

1:30 PM - 1:55 PM

Eric Ochoa

2:00 PM - 2:25 PM

Jc Caylen

2:30 PM - 2:55 PM

David Dobrik

3:00 PM - 3:25 PM

Natalie Alzate (NataliesOutlet)

3:30 PM - 3:55 PM

Megan Nicole

4:00 PM - 4:25 PM

Flula

4:30 PM - 4:55 PM

Michelle Phan

©2018 VIACOM INTERNATIONAL INC. ALL RIGHTS RESERVED.

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6/20 - 6/23

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34

FESTIVAL THURSDAY

FRIDAY

3:00 PM - 3:30 PM AwesomenessTV’s Stagewalk Featuring: Leroy Sanchez

3:00 PM - 3:30 PM AwesomenessTV’s Riff Off Challenge

3:30 PM - 4:00 PM Trivia Wars with the stars of TO ALL THE BOYS I’VE LOVED BEFORE Featuring: Lana Condor and Noah Centineo Come to the AwesomenessTV Festival Stage to see ​ TRIVIA WARS with Lana Condor and Noah Centineo, stars of the upcoming movie TO ALL THE BOYS I’VE LOVED BEFORE launching on Netflix August 17th.

Noah and Lana will pick two lucky audience members to participate alongside them. Come to the stage for a chance to play and win a grand prize!

Can you guess the lyric? Your favorite influencer needs your help as they take on the Riff Off Challenge while broadcasting live on @AwesomenessTV’s Instagram page.

3:30 PM - 4:00 PM Battle of the AwesomenessTV Stars: Malibu Surf vs 20 Something Featuring: Rio Sage, Anja Ellam, Matt Smith, Arianna Henderson, Omid Afshar, Robert Scianna, Marco Esparza, Bailey Herrick, Joey Itkin, Sean Saldamando, Van Bush, Courtney Lorenz, Sofia Preisz, Bradley Schatz

SATURDAY

3:00 PM - 3:30 PM AwesomenessTV’s Slime Off Challenge

Watch as your favorite influencers go head to head to see who can create the best slime in the AwesomenessTV Slime Off challenge broadcasting live on AwesomenessTV’s Facebook page.

3:30 PM - 4:00 PM Stay Tuned Featuring: Savannah Sellers and Gadi Schwartz

The casts of “Malibu Surf” and “20 Something” go head to head in a series of ridiculous challenges in order to crown the winner for the Battle of the AwesomenessTV Stars!

Thursday

Friday

Saturday

Bryan Lanning Kellie Sweet Alyson Stoner Forever In Your Mind Next Town Down Jon Cozart

Jordyn Jones Josh Levi Rob Scallon Tessa Violet dodie And More!

Mahogany Lox Meg DeAngelis Megan Nicole Emma Blackery AJ Rafael Rebecca Black Max and Harvey

New Hope Club Driftless Pony Club The Gregory Brothers (aka Schmoyoho) Madilyn Bailey Leroy Sanchez Hank Green

VIDCON 2018

Wednesday

6/20 - 6/23

The Hollister Concert Series at the AwesomenessTV Festival Stage Celebrate the start of Summer with live performances from some of your favorite influencers and musicians. Meet us each night from 5:30 PM - 10:00 PM for the Hollister Concert Series at the AwesomenessTV Festival Stage. Summer is finally here! Live it like you mean it!

35

CHILL LOUNGES Gushers Chill Lounge Need a minute? Take a quick break to kick back and hang out in the Gushers Chill Lounge.

Bursting with flavor and color, stop by to charge your phone, relax on rainbow seating, and snack on your favorite sweet treat. Located at booth #809 in Hall B.

6/20 - 6/23 VIDCON 2018 36

�

SOMETIMES VIDCON GETS INTENSE AND YA JUST GOTTA CHILL OUT AND RECHARGE A BIT.

Hubert’s Lemonade Chill Lounge

Welcome to Hubert’s poolside experience, where you can take a dip in the lemon pool, sprawl on a lounge chair, give your best go at winning a prize in the Hubert’s Stand claw machine, and refresh yourself with all the FREE Hubert’s Lemonade you can drink.

Located at booth #1708 in Hall C. WARNING: MAY CAUSE JOY.

Darkest Minds Chill Lounge

6/20 - 6/23 VIDCON 2018

Escape to the Darkest Minds Chill Lounge in Hall A at booth #509! Hide away at the Slip Kid’s camp and play games, charge devices, take photos, and participate in a collective art project. The Darkest Minds comes to theaters August 3, 2018.

37

QUEUE FOR MEET & GREET HALL IN HALL D WEDGE

NERF HQ

2023

2123

1923

2423

GIGANTIC BEAST

2516 2417

2416 2317

2316 2217

2216 2117

2514 2415

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2214 2115

2610 2511

2510 2411

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2508 2409

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2209

2111 2109

2400

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2401

ENTRANCE HALL D

2101

2016 1917

2015

2014 1915

2116 2011

1911

2108 2009

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1708

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ENTRANCE HALL C ACCESSIBILITY INFO DESK

INFO

ENTRANCE HALL E INSTAGRAM MEET & GREET HALL (BELOW HALL D) BOOTH

6/20 - 6/23 VIDCON 2018 38

#

BOOTH

#

BOOTH

#

BOOTH

#

.TUBE

2108

Califia Farms

2209

Glyph Production Techonologies

2508

JMP Creative

2117

Adobe

1401

Canon

1523

GoldieBlox

2001

JOBY

2311

M6

Cheez

1409

GoPro

1116

LEGO

2023

Alex Wassabi Merchandise Alita: Battle Angel

1001

Crystal Wolf

617

Gushers

809

Live.me

2101

Always Again

2110

Darkest Minds Chill Lounge

509

Hasbro

1009

Liza Koshy Apparel

417

Animal Jam

1509

DFTBA

422

Honey Pop

M18

Logitech

2009

Audible

2401

District Lines

1222

Hubert's Lemonade Chill Lounge

1708

Make.TV Inc.

2115

Audio Hero

1909

DJI

1301

IGXO COSMETICS

M12

Mars

1315

Audio Technica

1515

Earth Henna

2510

iHasCupquake

M5

Maya Toys

1208

B&H Photo

1309

EthanAndLiamHD

2314

Instagram

1023

Megan Batoon

M17

Big Potato Games

2215

Facebook/Instagram

1923

IRL Digital Ltd

1210

MERCHMADE

2214

Blasted Shreds

601

Famous Birthdays

2516

Jacksfilms Merch

709

Merrell Twins

M1

Braille Skateboarding

M13

Fanjoy

711

Jaiden Animations

M2

Moose Toys

1214

Bratayley Inc

M15

Feisty Films

2514

JMP Creative

MTV

2423

2216

NICKELODEON ARCADE

623

1023

422

1315 1517 1515

8

1214

1509

1601

1409

1501

1401

1311 1309

1308

1301

1210 1208

1200

617

1116

809

1009

1001

901

518

509

709

701

501

ENTRANCE HALL B

417

409

VIDCON MARKETPLACE BOOTHS M1-M20

1222

1523

HALL A ACTIVITY

201

ENTRANCE HALL A

O DESK

BOOTH

#

BOOTH

#

BOOTH

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ROCK YOUR HAIR

2417

The Hate U Give

1308

Wondershare

1501

Natalies Outlet

M20

RODE

1200

This Star Won't Go Out

2316

YouNow

1311

NBC

2123

Scripps

1901

Throwboy

1911

Yulu Toys

2111

Nerf HQ

Hall C

Seagate

2309

To Write Love on Her Arms

2411

Zoey G / Sag Studios

2016

New York Film Academy - Los Angeles

2217

SEND IT Society

2011

Top Buzz

2015

Nickelodeon Arcade

Hall B

Skype

901

Toy Geeks Network

2315

Odd1sout

M11

Snap Yourself

1915

TubeBuddy

2008

Officially Pinned

2409

SoapBoxSample

2415

UGLY DOLLS

2300

Olloclip

1517

Soci Circle/Elle Twelve, LLC

2608

United Airlines

701 2414

Ozobot

2109

StacyPlays

M4

Uplift: Online Communities Against Sexual Violence

Podfest Multimedia Expo

1917

Strawburry17inc

M8

VidCon Merch Redemption

201

Pop-Tarts

409

sugar boogerz - ASMR

M16

Vigo Video

623

Pro2Call

2317

Synema Studios

2610

Vimeo

1601

Quasar Science

2416

The Chonga Girls and Abuela

M3

Vydia

2509

VIDCON 2018

519

6/20 - 6/23

Mythical Entertainment

39

6/20 - 6/23

VIDCON 2018

40

6/20 - 6/23

VIDCON 2018

41

NIGHTLIFE After a long day of VidCon, what more could you possibly want than EVEN MORE VIDCON? Check out the super fun nighttime stuff we’ve got goin’ on!

Plus, don’t forget the Hollister Concert Series at the AwesomenessTV Festival Stage and Fullscreen Movie Nights happening each night, the Night of Dance on Friday, the Night of Awesome on Saturday, and the always spectacular Twix Prom finale!

THURSDAY

SATURDAY

7:00 PM - 8:30 PM

7:00 PM - 8:30 PM

Room 207 | Spoken Word Open Mic

Room 210 | Trivia Throwdown with PBS Digital Studios

Hosted by: Ash Hardell Featuring: Ahsante Bean, Ashley Wylde, The Bloom Paradox (Finn & Lylo), Emily Eaton, Ezra Rae, Grace Hardell, Jackson Bird, Justin Christopher Davis, Mel Signore, Quinlyn Tesar, Rebecca Noel, Rie Lina, Sophia, Tom Grennell

Join us for the triumphant return of the VidCon Spoken Word Open Mic! This event offers an incredible outlet for people of all backgrounds to express themselves and discuss the issues and ideas that matter to them in an inventive and exciting way.

Performers were selected through a submission process in the spring to perform their best original slam or spoken word piece at the session.

6/20 - 6/23 VIDCON 2018 42

FRIDAY

7:00 PM - 9:00 PM Room 210 | PBS Nerd Night

Hosted by: Myles Bess (Host - Above the Noise) Featuring: Vanessa Hill (BrainCraft), Danielle Bainbridge, Matt O’Dowd (Host - PBS Space Time), Joe Hanson, Dianna Cowern (Physics Girl), Miriam Nielsen (zentouro), Blake de Pastino (Host & Producer - PBS Eons), Sarah Urist Green (The Art Assignment)

Join PBS Digital Studios for a night of unabashed nerdiness. You’ll hear compelling, pun-filled talks from some of your favorite EDU creators about topics they can’t stop thinking about, with time for Q&A afterward. We promise a night full of laughter and learning!

Hosted by: Myles Bess (Host - Above the Noise) Featuring: Vanessa Hill (BrainCraft), Danielle Bainbridge, Dianna Cowern (Physics Girl), Sarah Urist Green (The Art Assignment), Joe Hanson, Matt O’Dowd (Host - PBS Space Time), George Zaidan (Executive Producer - ACS Reactions), Craig Rosa (Series Producer - Deep Look)

Test your knowledge of biology, art, history, physics, and more with PBS Digital Studios.

Two teams of creators will show down in an all-out trivia grudge match. Think you can stump them? Come ready with a trivia question of your own to give them a challenge!

8:00 PM - 10:00 PM Room 210 | Stand-Up Comedy: Mike Falzone Presents Friends & Friends Hosted by: Mike Falzone Featuring: Elliott Morgan, Becky R obinson, Jesus Trejo, Matt Lieb, Francesca Fiorentini

Mike Falzone hosts the third annual VidCon Stand-Up night. Be sure to warm up those belly laugh muscles before attending.

DISCLAIMER: Suggested age for this session is 18+.

”

LET’S JUST VIDCON TONIGHT

6/20 - 6/23

VIDCON 2018

43

6/20 - 6/23

VIDCON 2018

44

SAY BLASTED SHREDS IS

BLOWING UP AT

BOOTH #601 @

6/20 - 6/23 VIDCON 2018 45

THURSDAY 10:00 AM - 11:00 AM Room 253 | The Psychology of How Adolescents Consume Media Moderator: James Creech (Co-Founder and CEO - Paladin Software) Jessica Taylor Piotrowski (Associate Professor - Amsterdam School of Communication Research)

Dr. Jessica Taylor Piotrowski is an Associate Professor in the Amsterdam School of Communication Research and the Director of the Center for Research on Children, Adolescents, and the Media. She sits down with James Creech, Co-Founder & CEO at Paladin Software, to discuss the psychology of what makes young viewers click on, view, and come back for more content. This fireside chat will get to the science of what attracts clicks and how viewers are affected by the content you make.

Room 255 | Workshop: How to Collab

Peter Hollens, Dan Markham (What’s Inside?)

Collaborating with other creators is a vital part of growing your channel and introducing your brand to a new audience.

This is nothing new, but how do you go about achieving this? Peter Hollens and Dan Markham will teach you how to approach creators that you admire and want to work with and how to find potential channels that have crossover appeal to your channel in order to optimize the maximum growth of your channel.

Room 258A | What if Your Intelligence Was a Superpower?

Moderator: Dr. Shini Somara Ray Kurzweil (Inventor, Author, Futurist - Kurzweil Technologies)

6/20 - 6/23 VIDCON 2018 46

Join Dr. Shini Somara as she takes us on a journey through Ray Kurzweil’s vision of an extraordinary future with more creativity, more peace, more love, and more understanding — and the accelerating technology that will enable us to get there. We’ll meet Danielle, the protagonist of Kurzweil’s forthcoming book, Danielle: Chronicles of a Superheroine — a precocious girl with super-intelligence who has the courage to question the assumptions that limit our imagination to solve world problems. Imagine if we were all Danielles.

Ray believes this will happen by 2045.

11:30 AM - 12:30 PM Room 253 | Reimagining Wildlife Edutainment with Coyote Peterson Moderator: Gadi Schwartz (Co-Host of Stay Tuned - NBC News) Coyote Peterson, Mark Laivins (CEO Wilderness Productions LLC)

Everyone loves animals. So why have so few wildlife specialists “made it big” in the entertainment industry? In this session, Coyote Peterson will analyze the history of wildlife edutainment and discuss where it has the potential to grow in an evolving digital landscape. He will also compare and contrast Brave Wilderness with other similar show types that have gained a successful following on YouTube — from cooking shows to magicians, the ability to re-envision entertainment staples in the digital world has never been more exciting.

Room 255 | Dispelling the Myths: How YouTube Actually Works Rian Bosak (CEO - SuperBam)

Do you have copyright claims? Do you have questions about fair use? Did your channel get disabled or suspended for monetization? Did many of your videos get “demonetized” in the last few months?

There are many myths about how the YouTube product works. Platform expert Rian Bosak from SuperBam will walk you through the product, when you need to take action, and how to fix issues with your channel!

Room 258A | Making the Right Merch Choices

Moderator: Taylor Lorenz (Tech and Culture Reporter) Olan Rogers, Dean Dobbs (Jack and Dean), Aaron Kyro (Braille Skateboarding), Rachel Calderón-Navarro (Project Manager - DFTBA.com)

So you think your community is ready for merch, but don’t know where to start in making that happen? Learn the ins and outs of the decision-making process around merchandise, vendors, and systems for selling merch.

Room 260 | Crash Course: Creating Content with Adobe Creative Cloud

Laura Williams Argilla (Head of Video Product Management - Adobe) Jonathon Corbiere (Creative Director - Thought Cafe), Suzanna Brusikiewicz (Chief Creative Officer - Thought Cafe), Adam Winnik (Sr. Animator - Thought Cafe)

Having great content is the first step to a successful YouTube channel. The next step is showing it off in a way that captures the audience and gets you more subscribers.

Join Thought Café, the animation studio behind the award-winning Crash Course, and learn how they use Adobe Creative Cloud to promote self-education and critical awareness through animated shorts watched by almost 8 million Crash Course subscribers.

1:00 PM - 2:00 PM Room 255 | Workshop: Getting Great Sound for Your Videos (Beginner)

Stefan Chin (Producer - SciShow), Josef “Tuna” Metesh (Videomaker - Complexly/ SciShow)

Audio is an extremely important part of achieving a high production quality for your videos. This workshop will give you everything you need to know to get started recording and processing your sound. We’ll cover the basics of recording setups, types of mics, sound editing techniques, audio plugins, and more!

Room 258A | This Is My Team with Rachel Levin Moderator: Naomi Lennon (President of Lennon Management) Rachel Levin, Philip Daniels, Esq. (Ginsburg Daniels LLP), Laura Ackerman (CEO - Advantage PR)

Join Rachel Levin and her team as they discuss what each member does, how they joined the team, and what it takes to build a professional relationship.

Room 258B | Press Start: How to Build a Presence on Twitch

Moderator: Chase (PR Director - Twitch) Kelly “Meandaenie” Kiewel (Manager, Partnerships Strategy & Development -Twitch), Zachary Diaz (Partnerships Manager, Content Development Twitch), Brialeigh, HalieAtisuto

You’ve heard of Twitch, its community, and the people that shape it. Now, how do you jump in, start streaming, and build a following of your own? Join Twitch staff members as they walk you through how to get started on the service and build your own channel, starting with the technical know-how of equipment and software, moderation features to keep your channel a safe place, and how to use all the monetization features to maximize viewer engagement and revenue. In this session, you will learn everything there is to know about being a Twitch creator straight from the source!

Room 260 | Moving Online Conversations Offline Dylan Marron

Join Dylan Marron, host of the podcast Conversations with People Who Hate Me, as he discusses how he has handled the sometimes (okay, oftentimes) toxic online world where trolls roam free in the comment sections and Twitter feeds. Dylan will also share how he has managed to channel the online harassment he’s faced into a positive chance to connect with some of his detractors for a civil conversation on his podcast.

2:30 PM - 3:30 PM Room 253 | Create Your Own AR Content with Snapchat’s Lens Studio Travis Chen (Engineering - Snap Inc), Laura Lee

Each day, over 70M Snapchatters engage with augmented reality on the platform.

Hear from creators like you who are using Lens Studio to engage with their audiences in new ways.  Learn about Snapchat’s community of creators, the creativity of the Snapchat audience, and the power of storytelling. Plus, we’ll also walk you through how to create your own AR experience using Lens Studio.

Room 255 | Want Super Fans? What It REALLY Takes to Build a Super Engaged Community Luria Petrucci (Co-Founder Live Streaming Pros)

Want a million followers? Start by creating a super engaged community! You can’t reach high numbers until you create ONE super engaged audience member. And then another, then another. In this session, you’ll learn how to get engagement so that you can grow your audience! You’ll learn the difference between fans and friends.

You’ll understand what it takes to get people to care regardless of what platform you’re using — videos, live videos, podcasts, blogs, etc.

Room 258B | Keeping Your Integrity with Brand Deals

Moderator: Susan Kresnicka (Founder and President - KR&I) Zach King, Kristine (Family Fun Pack), Jenn McAllister (jennxpenn), Bretman Rock

Room 260 | Mastering Your YouTube Content Strategy

Roberto Blake (Founder - Awesome Creator Academy)

Room 258A | SIMULCAST: Keynote from Neal Mohan, Chief Product Officer at YouTube

Room 253 | Kicking Ass and Taking Names: A Fireside Chat with the Next Generation of Showrunners Born and Bred in the Digital Age

Watch a live, streamed simulcast of this Industry Track Keynote. A talk by Neal Mohan of YouTube, to be followed by a panel discussion with YouTube Creators and YouTube Product Executives.

4:00 PM - 5:00 PM Room 255 | How to Light

Stan Muller (Senior Producer - Crash Course), Mark Olsen (Editor, Director, Motion Graphics Artist - Complexly)

Want to step up your lighting game? We’ve got some pointers for ways to maximize your image using simple lighting setups in the studio and out in the field. We’ll go through the lighting setup we use on shows such as Crash Course, Mental Floss, and The Art Assignment, talk about ways to get the most out of your lighting budget, and what to do when you don’t have anything but natural light.

Room 258B | Combatting Burnout: How to Strike a Healthy Work/Life Balance Moderator: Matt Koval (Head of Content & Production - YouTube Creator Academy) Jessica McCabe (How to ADHD), Sam Saffold (SuperSamStuff), Tessa Violet, Kati Morton, Jon Cozart Being a YouTuber is unique in that YOU are the product. How do you maintain a healthy relationship with work and your career when it always seems like more is better?

Room 260 | Thumbnail Optimization and Critique

Matt Gielen (President - Little Monster Media Co.)

Join this session for a short presentation on how thumbnails function on YouTube, where the algorithm might be headed in the future, and the components of a successful thumbnail. Stick around for a real-time public critique of channels’ thumbnails by Matt Gielen.

Ashly Perez (itsashlyperez), Ella Mielniczenko

Ashly Perez and Ella Mielniczenko discuss what it takes to build a channel, brand, and show on YouTube, outside digital platforms, and beyond. Collectively they were two of the three producers who started BuzzFeed Violet, BuzzFeed’s first scripted character universe, and they have experience building and selling shows to audiences and advertisers. They will discuss what it’s like to create as young female show-runners in a male-dominated industry, the pros and cons of creating characters so close to your real self, and what they see as the future of digital and traditional media.

Room 255 | Moving Beyond YouTube: How to Turn Your Passion into a Business Aaron Kyro (Braille Skateboarding)

Join creator and CEO of Braille Skateboarding, Aaron Kyro, for a hands-on workshop covering the ins and outs of turning your passion into a business. Aaron has successfully taken his love for skateboarding and created the largest skateboarding channel on YouTube, then taken it a step further and created an entire company dedicated to pushing skateboarding all over the world. Learn from Aaron’s successes and failures to help create your own brand and business.

Room 258A | Understanding Your Channel Analytics (Optimization 101) Matthew Patrick

Take an in-depth look at the Creator Studio Analytics Dashboard to get a better understanding of what metrics indicate channel health and how you can use this data to help your channel perform better.

Room 258B | Clicks Without the Clickbait

Moderator: Alyssa Lerner (Senior Editor/ Writer - SciShow) Vanessa Hill (BrainCraft), Miriam Nielsen (zentouro), Alex (LowSpecGamer), Emily Graslie (The Brain Scoop) Join these creators as they discuss how they choose topics for videos that people will be genuinely interested in so they don’t have to rely on clickbait tactics for views.

Room 260 | Mean Tweets and Mythbusting with Team YouTube

YouTube product managers and specialists read (and respond) to tough tweets and questions covering topics such as notification, subscriptions, monetization, and the Trending tab.

VIDCON 2018

Content strategy is the most important aspect of growing your audience and YouTube, building your brand, and monetizing. Learn from YouTube Certified Expert Roberto Blake how you can refine your content strategy, stand out in your niche, and grow your channel.

5:30 PM - 6:30 PM

6/20 - 6/23

Navigating brand deals can be extremely intimidating, not to mention the challenges of doing so while following your morals and promoting your channel at the same time. This discussion will focus on what it takes to make the right brand deals that make you money without compromising your morals or ethics.

4:00 PM - 4:45 PM

47

FRIDAY 10:00 AM - 11:00 AM Room 253 | Fireside Chat with Freddie Wong

Moderator: Savannah Sellers (Co-Host of Stay Tuned - NBC News) Freddie Wong

Freddie Wong is one of the most successful pioneers in the online video space. Join him as he discusses what he’s created, how he started, and how he has managed to make RocketJump one of the most exciting studios in all of media.

Room 255 | How to Make Smart Stuff Entertaining

Jacob Salamon (Co-Founder & CEO Wisecrack), Alec Opperman (Senior Content Editor - Wisecrack)

Making educational videos may seem easy.

But you need to make your uploads engaging enough to get people to watch them! Join Jacob Salamon and Alec Opperman from Wisecrack (creators of The Philosophy of, Earthling Cinema, 8-Bit Philosophy, and more) as they explore strategies to make smart content accessible, engaging, and entertaining.

Room 258A | News and Fake News: Creator Responsibility in Fact Checking, Sourcing, and Reporting the News Jeff Jarvis (Director, Tow-Knight Center for Entrepreneurial Journalism - CUNY) Hasan Piker (TYT), Francesca Fiorentini (Host of Newsbroke), Sarah Frank (Editor - NowThis), Matt Danzico (Head - NBC Left Field)

Whether you are going into news reporting or doing hot-takes and commentary, where you get your news from and how you report on it impacts the way people build facts. How do these creators balance timeliness with the truth?

6/20 - 6/23 VIDCON 2018 48

Room 258B | Better Pay for Less Work

Yasmine Djema (Marketing Manager Wizdeo), Marine Sandrin (COO - Wizdeo), Marc Valentin (CEO & Founder - Wizdeo)

Live community events, video/photo shooting, editing, cross-promotions, answering comments, sponsorships...

There are multiple ways for influencers to grow communities or revenues but many feel it is hard to discover and connect with all those opportunities, and even more to get data to select the most rewarding of them. In this session, Wizdeo experts will explore the challenges of providing influencers with simple digital solutions to identify and choose among all growth and revenue opportunities.

Room 260 | A Creator’s Guide to Fair Use and Rights Management

Scott Hervey (Partner - Weintraub|Tobin), Rian Bosak (CEO - SuperBam) In the ever-changing landscape of digital content, knowing how to navigate the legalities of using video or music you don’t own is tough. Experts Scott Hervey (Weintraub|Tobin) and Rian Bosak (SuperBam!) will walk you through fair use, parody, and what it looks like for rights managers in the field so you’re prepared to make great content within the bounds of the law.

Attend this session to better understand fair use from the creator’s perspective!

11:30 AM - 12:30 PM Room 253 | Bo Burnham Talks EIGHTH GRADE with Grace Helbig Bo Burnham, Grace Helbig

Writer & director of Eighth Grade and YouTube pioneer, Bo Burnham, and host of This Might Get..., Not Too Deep with Grace Helbig, and itsGrace, Grace Helbig, join forces for a conversation about teenage dreams, social media and the internet, creating content, and Bo’s new film, Eighth Grade.

Room 255 | Script to Screen

Mike Trapp (Head Writer - CollegeHumor Originals), Grant O’Brien (Writer/Cast Member - CollegeHumor), Katie Marovitch (Writer/Cast Member CollegeHumor), Melissa Balan (Editor - CollegeHumor) Scripted content on YouTube (and any online video for that matter) has risen to the standards of any Hollywood big production. Join the writing team from CollegeHumor as they share their process for creating some of the highest — and funniest — content anywhere.

Room 258A | The Business of ASMR

Moderator: Taylor Lorenz (Tech and Culture Reporter) Laurel Driskill (sugar boogerz ASMR), FrivolousFox ASMR, Pokimane, Maria (GentleWhispering ASMR)

Shhhh… ASMR, which used to be a fringe niche of YouTube, is becoming an extremely popular genre on the platform.

Join some of the internet’s most popular ASMRtists as they cover what got them into the genre, how it has changed, and where they think the format will be going.

Room 258B | Navigating the Brand-Creator Collaboration

Moderator: Tom Ward Brittani Kagan (Head of Talent - Portal A), Erin Schmalfeld (Head of Creative Portal A), MyLifeAsEva, Alexis G. Zall

Brand partnerships give creators opportunities to tackle their most ambitious creative visions. But how do successful influencers navigate the creative collaboration? Digital studio Portal A and creators discuss the ins and outs of successful brand-creator collaborations and how to develop concepts that delight fans and partners alike.

Room 260 | Facebook and Instagram Best Practices

Moderator: Lauren Schnipper (Talent Partnerships - Facebook) Jackson Williams (Strategic Partnerships, Emerging Talent - Instagram), Karen Comas (Talent Partnerships - Facebook) Create, connect, grow. Best practices for how to master your content across platforms.

1:00 PM - 2:00 PM Room 253 | Building Your Beauty Brand with AndreasChoice Moderator: Zuri Hall (Correspondent E! News) AndreasChoice

Join AndreasChoice, one of the internet’s most successful beauty creators, as she discusses how to build your beauty brand.

What decisions should you make when you’re starting out? How do you create and sustain a decade-long career?

Room 255 | Why Limit Your Subscribers? How to Grow Your Audience by Using Captions Jessica Kellgren-Fozard

A massive chunk of your potential audience is missing and you don’t even know it! This workshop will teach you how, with minimal effort and zero cost, you can utilize captions to reach an untapped subscriber group, making your videos both more accessible and more alluring to the YouTube algorithm.

Room 258A | Working for a YouTuber

Moderator: Meredith Levine (Consultant and Fanthropologist - Theorist Media) Lily Marston (Clevver), Julie Walsh (COO - Complexly), Jacob Moncrief (Director of Production and Operations - Mythical), Sophie Turcotte (Senior Manager, Public Relations & Comms - Rooster Teeth)

The online video career is here to stay!

More and more creators have started production companies and studios, which has led to more job opportunities for people who want to get into the online video medium but not necessarily be on camera. An array of jobs — from writing, video editing, and camera operating, to even accounting — have sprung up. Join a group of people who have made a career working for YouTubers and learn how they got started in the unique world of online video.

Room 258B | Finding a Niche and Making It Work For You Moderator: Matt O’Dowd (Host - PBS Space Time) Andrew Rea (Binging with Babish), Laurel Driskill (sugar boogerz ASMR), Caitlin Doughty (Ask a Mortician), Alex (LowSpecGamer), bill wurtz

Millions of minutes of content are uploaded to YouTube every day, which can be extremely intimidating for novice creators trying to break into the world of online video. However, some creators have found success by targeting specific niche audiences. This has allowed these creators to engage on a deeper level with their fans. Specializing and tailoring content that they know their viewers want has proven to be a fantastic formula to achieve steady growth. Join these panelists as they discuss what it takes to stand out in a sea of creators.

Room 260 | Create Videos That Actually Grab Attention Danielle Darby (Adobe)

We’ve all seen how video is taking over on social media…but what makes some creators stand out from the crowd? Join Adobe and a special guest YouTube creator to learn tips and tricks that will take your videos to the next level – including how to set up a great shot, use color to achieve the right mood, finesse with awesome audio and motion graphics, and optimize your videos across social channels to drive discovery and engagement.

2:30 PM - 3:30 PM Room 253 | Fireside Chat with Casey Neistat Moderator: Taylor Lorenz (Tech and Culture Reporter) Casey Neistat

Casey goes in-depth on creativity and what has spurred him to become one of the most original creators in the online video space.

Ben Ratner

Everyone loves science, right? And stories, too? That’s why the world of science communication goes way beyond explainer videos. It’s the power of storytelling — tales that provide context, character, and narrative drive you understand what scientific facts might really mean. These creators are using the impact of narrative and storytelling to find new ways to communicate about science in online video.

When it comes to color correction, whether you’re working with media shot on different cameras with drastically different looks or shooting in less than ideal lighting, Premiere Pro takes the guess work out of making your content look awesome. Learn how you can take your content from meh to AMAZING with the Lumetri Color panel, gorgeous built in filters (LUTs), and new features like automatic color match and side-by-side comparison view. You don’t have to be a pro at color to really make your content POP with Premiere Pro.

Room 258B | Launching Beauty Products

Room 258A | Gaming 101: Picking Your Format and Platform

Moderator: Angela Lin (Head of Family & Learning Partnerships - YouTube) Joe Hanson, Blake de Pastino (Host & Producer - PBS Eons), Dr. Shini Somara

Moderator: Katrina Frank (Head of Brand Integrations - Kin)

Tina Yong (TinaCreative), Laura Lee Creators share their experiences of launching their own beauty products or collaborative ranges. From designing the packaging to global distribution of the products, it’s a lot of work! Listen to these creators discuss how they tackled such an intimidating project and what they learned in the process.

Room 260 | Beyond the Buzzword: Breaking Down “Authenticity” into Actions Meredith Levine (Consultant and Fanthropologist - Theorist Media)

Everyone says that to be successful in digital video you have to be “authentic”, but what does that actually mean? On YouTube, authenticity breaks down into several more actionable traits and patterns of behavior that both brands and creators can use to build a sustainable audience online.

4:00 PM - 5:00 PM Room 253 | Build and Grow Your Video Business on Facebook

Maria Angelidou-Smith (Director of Product, News Feed and Media Monetization - Facebook), Kate Orseth (Product Marketing Director, Media Monetization - Facebook)

Learn more about the monetization features, insights, and tools available to build a healthy business around video on Facebook.

Francis Crossman (Stupendous Color Guy Extraordinaire - Adobe)

Moderator: Pamela Horton Sonja R. (OMGitsfirefoxx), Pokimane, Aphmau, Smallishbeans

Different games and platforms have different cultures and different business models. Do you make videos or live stream? Is your channel about the skill of a single game? Is it about the joy of playing with friends? How much time do you have to devote to making content? Learn what your options are for becoming a professional gamer, and the choices you will need to think about before picking a platform and making content there.

Room 258B | The Business End of Online Video Moderator: Bronagh Hanley (Public Relations - Big Noise PR) Jodi Flicker (Flicker Consulting), Gwen Miller (VP, Content Strategy - Kin Community), Hannah McCarthy (Producer and Writer - Rooster Teeth), Lorraine D’Alessio (Founding Partner & CEO - D’Alessio Law Group)

Navigating the complicated business of online video can be time consuming and confusing, so we wanted to bring to you executives actively working in the industry who are dealing with issues like IP, PR, and legal on a daily basis. This panel offers creators the chance to engage with working execs and get practical advice from them on everything from budgets and publicity to metrics, distribution, and promotions.

Room 260 | Posting Schedules and You Matt Gielen (President - Little Monster Media Co.)

There are many myths about when you should upload videos to YouTube to get maximum views. Join Matt Gielen as he dives into the analytics to cut to the bottom of whether time of day or week has any real effect on your videos success.

VIDCON 2018

Live broadcasting is all the rage! Learn the best ways to incorporate live streaming audio and video into your podcasts. We’ll cover both live streaming technology and strategy. Podcasting got its roots in old-school live radio — there’s a lot to learn from the past!

Room 255 | Color Makes Your Content POP with Premiere Pro

6/20 - 6/23

Room 255 | Podcasting: We’ll Do It Live!

Room 258A | Science and Storytelling

49

FRIDAY 5:30 PM - 6:30 PM Room 253 | What’s the Role of Science Education on YouTube?

Moderator: Josh Engel (Education Partnerships - YouTube) Emily Graslie (The Brain Scoop), Joe Hanson, Blake de Pastino (Host & Producer - PBS Eons)

Join host of The Brain Scoop Emily Graslie, SciShow’s head writer Blake de Pastino, and host of It’s Okay To Be Smart Joe Hanson as they discuss how they craft their narratives and address hot-button science topics in objective (or subjective) ways.

Should more science policy discussions be happening? Do they include calls to action in their videos, and why? Are we here to educate or persuade? This session will tackle these tough questions and more!

Room 255 | Workshop: Getting Great Sound for Your Videos (Intermediate) Stefan Chin (Producer - SciShow), Josef “Tuna” Metesh (Videomaker Complexly/SciShow)

This workshop picks up where the beginner one left off, diving deeper into the concepts introduced there to help take your audio to the next level. We’ll talk more about the physics of sound, compression, working with multiple audio tracks, and more!

Room 258A | Everything You Wanted to Know About Facebook Video But Were Too Afraid to Ask (Please Ask)

Moderator: Lauren Schnipper (Talent Partnerships - Facebook) Laura Clery, Wuz Good, Cornell Ross, Anna Brisbin (BrizzyVoices), Peter Hollens

6/20 - 6/23

Do I want to publish videos on Facebook?

Should I be live streaming there? What is Facebook Watch? Can I even make money on Facebook? All of these are valid questions to ask yourselves as creators.

Learn about Facebook’s business objectives for video and options for creators to decide if this platform is right for you.

Room 260 | How to Analyze Media

VIDCON 2018 50

Jacob Salamon (Co-Founder & CEO - Wisecrack), Alec Opperman (Senior Content Editor - Wisecrack)

Pop culture and media — including television, movies, music, and video games — provide a rich landscape of material ripe for analysis. Media often provides a mirror of who we are as a culture and what we care about. So how do we dig beneath the surface to uncover fascinating insights about about ourselves and the world around us? In this session, you’ll learn Wisecrack’s process for uncovering the deeper meaning in your favorite properties — from Rick and Morty and Deadpool to Black Mirror and beyond.

SATURDAY 10:00 AM - 10:45 AM 303A | Creative 360 Storytelling with Rory Kramer, Abe Kislevitz & GoPro Moderator: Rick Loughery (VP, Global Product Communications - GoPro) Rory Kramer, Abe Kislevitz

Learn how two of GoPro’s top creatives built their brand, continue to pump out the most innovative content, and continue to raise the bar with 360 content using GoPro’s latest technology and Fusion 360 camera.

10:00 AM - 11:00 AM Room 253 | Embracing the Positive: Developing Empowering & Inclusive Online Communities

Room 260 | How to Read a Contract

Lorraine D’Alessio (Founding Partner & CEO - D’Alessio Law Group)

Join founding partner of D’Alessio Law Group, Lorraine D’Alessio, as she breaks down what you need to know about the business deals you might be making as a creator. What do you look for in a contract, be it with YouTube’s own terms of service, with an MCN, agent, manager, or brand?

Get to know the red flags and green lights of business deals.

11:00 AM - 11:45 AM 303A | The Next Home for Your Content - Alternative Distribution Channels to Grow Your Brand

Creators have more distribution choices than ever before, so where should you focus your content efforts to grow your audience? How can you keep your “home platform” fresh while extending your brand and content to new platforms? We’ll explore the ins and outs of new platforms to find out how to stand out in a crowded content landscape. Sponsored by TopBuzz.

MODERATOR: Joslyn Davis (Clevver) Pamela Horton, Mari Takahashi (SMOSH Games)

Everyone, at all ages and in all cultures, experiences toxic relationships or communities at some point in their lives.

Helping viewers recognize toxicity in their online communities, friendships, or relationships can save lives. These creators speak from their experiences to help shed light on what’s healthy and what isn’t, and discuss how to create inclusive, healthy communities where people can thrive.

Room 255 | Let’s Talk VR/AR with Brandon Laatsch Brandon Laatsch

Brandon Laatsch, YouTuber and game developer, shares his latest developments in VR content creation. In this session, Brandon will show never-before-seen content using the latest VR hardware and give insight into the rapidly evolving VR space.

Room 258A | Gaming 102: Rate My Setup

Moderator: Cody Conners (Senior Manager, Content Acquisition - Twitch) Joshua “Jovenshire” Ovenshire (SMOSH Games), LDShadowLady, Jordan Maron (CaptainSparklez), LaurenzSide

You’ve established what your gaming brand and where your platform is, but the next step is making it happen. This all starts with your in-house set up. Learn the ins and outs of the equipment you’ll need for camera, game capture, lighting, sound, and more. This session covers a range of examples from low-budget options to long-term goals for you as a gaming content creator.

10:00 AM - 1:00 PM Room 304AB | LinkedIn Video Creators Summit

Goldie Chan (Founder and Head of Creative - Warm Robots) Rachel Chang (LinkedIn Creator) Alyssa Mangaoang (LinkedIn Creator) Chantel Soumis (LinkedIn Creator)

LinkedIn video has quickly emerged as an interesting new format on a familiar platform. This summit brings together the top video creators from all over the world into one place for the first ever LinkedIn Videos Creators Summit. Come learn how you can use LinkedIn video to grow your personal or brand presence and influence on an established networking platform and meet the top stars of LinkedIn video.

11:30 AM - 12:30 PM Room 253 | A Discussion with the Founders of Portal A Moderator: Bronagh Hanley (Public Relations - Big Noise PR)

Zach Blume (Managing Director - Portal A), Kai Hasson (Co-Founder and Creative Director - Portal A), Nate Houghteling (Executive Producer and Partner - Portal A) How do you build a studio for a new generation of viewers? Over the past eight years, Portal A has answered that question.

With over one billion views on its work, the company has produced a string of hits, partnered with breakthrough talent, and set a new standard in digital entertainment. Join Portal A co-founders Zach Blume, Nate Houghteling, and Kai Hasson for an exclusive fireside chat exploring their journey — from creating web shows out of a basement office in 2010 to becoming the go-to studio for global brands like YouTube, Clorox, Lenovo, Google, Warner Bros., including its flagship project, YouTube Rewind.

Room 255 | Video Production Shortcuts: How to Make Better Videos in Less Time Thomas Frank

If you make a lot of videos, then you’ve got a lot of filming and editing tasks to take care of again and again... and that takes a lot of time. This detailed session will teach you some tricks of the trade for automating or boosting the efficiency of both your filming and editing process. You’ll learn how to set up your filming space for maximum efficiency (even if you film in a bedroom), batch your tasks, and create templates that automate huge chunks of your editing. Even seasoned editors will learn something new in this time-shaving workshop.

Room 258A | YouTube Creators for Change: Using Storytelling to Create Impact

Join John Green and a few of YouTube’s Creators for Change Ambassadors as they talk about the role that storytelling has in bridging divides, building empathy, and changing perspectives.

303A | Feed the Fandom: The Website Your Audience Is Asking For Idan Fargeon (Product Manager - Wix Video), Jonathan Maimon (Product Marketing - Wix Video)

Online video platforms are perfect for discovery and growth, but what happens when your fans want more? Discover how you can start selling merchandise, provide exclusive content, and build a community with your own professional website. Idan Fargeon and Jonathan Maimon from Wix. com will demonstrate how you can create the most effective website for your audience. Watch how top video creators have built their websites with Wix. PLUS, every participant will receive a special gift from Wix.

11:30 AM - 1:30 PM Room 260 | Creator Track Demo Session

We are excited to host the first annual VidCon Creator Track demo session! Join as predetermined companies will present new products, apps, and programs that will help you, the creator, maximize your total reach, views, or make creating online content easier. Participating companies include: Adobe, Amazon, VidIQ, SYLO, and Tubebuddy.

1:00 PM - 2:00 PM

Room 258A | Utilizing Social Media for a Cause

Moderator: Versha Sharma (Managing Editor - NowThis) Taha Khan (khanstopme), Franchesca Ramsey, Evelyn From The Internets, Dena Takruri (AJ+) Social media is becoming the most important tool for activists to help make the world a better place. Join as panelists discuss what they are doing and how they are utilizing social platforms to highlight causes they are passionate about.

Room 258B | Alternate Avenues of Monetization Moderator: Alexis Gay (Creator Partnerships Lead - Patreon) Laurel Driskill (sugar boogerz ASMR), Peter Hollens, Sarah Passe Pickar (Senior Product Manager - Amazon)

The online video world is a weird and wonderful space where people have created careers and businesses. However, new regulations in the YouTube Partner Program have required some video makers to be more creative in how they make money. From crowdsourcing to selling art and everything in between, creators are finding new ways to make a living.

2:00 PM - 2:45 PM 303A | Making Money Moves - How to Earn $1K in 45 Minutes Brad Gage

In this sponsored session, surprise guests show you how to make $1K in 45 minutes on LiveMe app. Be entertained with a live broadcast demonstration, cool money making tips and tricks, fun giveaways, and more! We’re going 4D for this presentation, so prepare to get messy!

Room 253 | Nothing Works

Jack Conte (Pomplamoose, Patreon)

Dreams come true, but not always the way we think they should. In the end, what we hope to happen is rarely aligned with what actually happens. And what do you do then? In “Nothing Works” Jack Conte, CEO and co-founder at Patreon, will share the lessons he’s learned while building something from nothing.

Room 255 | Up Your Graphics Game with Premiere Pro Bronwyn Lewis (Adobe)

Room 253 | Good Mythical Fireside Chat

Moderator: Ali Berman (Digital Talent Agent - UTA) Stevie Wynne Levine (Senior Vice President, Production & Development Mythical Entertainment)

Go behind the scenes of Mythical with SVP of Production & Development and Executive Producer of all things Rhett & Link, Stevie Wynne Levine. Learn how a few people in a converted garage managed to build the most popular daily variety talk show on the Internet, “Good Mythical Morning, “ with over 13 million subs and more than 100 million views per month.

VIDCON 2018

Premiere Pro offers editors the power of dynamic, impressive, customizable motion graphics created in After Effects, without the need to actually know After Effects — they’re called Motion Graphics templates.

Learn why Motion Graphics templates can help you up your graphics game, where to get Motion Graphics templates (some awesome ones are even FREE!), and take your graphics to the next level, quickly.

2:30 PM - 3:30 PM

6/20 - 6/23

Moderator: John Green Subhi Taha, Rossana (Eh Bee Family), MILCK, Hallease

12:00 PM - 12:45 PM

51

SATURDAY 2:30 PM - 3:30 PM Room 255 | Knowing Your Camera Josef “Tuna” Metesh (Videomaker Complexly/SciShow)

As camera technology has advanced and miniaturized, video production has become more accessible than ever before.

Nearly everyone carries a high definition camera on them at all times, which means the only thing standing between amateurs and professionals is knowing how to use the tools they already have. This session will show you how to take any camera — be it your iPhone, a DSLR, or a shoulder-mounted Hollywood-style beast — off of automatic mode and get the most out of it without breaking the bank any more than you already have.

3:00 PM - 3:45 PM 303A | Vigo Video Presents: Monetizing Your Content Discover, Create, Be Rewarded

Moderator: Drea Knows Ming Reng Wu (Self-Proclaimed Creative Storyteller - Bytedance), Nicola Foti, Jerry Maestas, Diomi Cordero (Influencer Manager) Have you always wondered how you can earn money from the videos you make, but don’t know where to start? Join our panel of creators, influencer marketing experts, and managers to learn the ins and outs of turning your talents into cold hard cash.

We’ll cover various platforms that reward creators for original content, including a demonstration of Vigo Video. You’ll also learn about the top platforms that allow fans to send creators gifts and how to seek out partnerships with brands.

Join us for an in depth look at the financial cycle at play for creator monetization.

This discussion will cover all the popular revenue streams on YouTube: ad revenue, brand deals, fan funding, and other business opportunities like book writing, merchandising, and touring.

Room 260 | Pivot: The What, Why, and How of Changing Your Content Strategy

6/20 - 6/23 VIDCON 2018 52

Ali Jardine (Channel Strategist - YouTube Originals) No format is popular forever, on YouTube or the rest of the media world. So how do you adapt? How do you test new formats without alienating your current audience?

How do you use YouTube analytics to measure your results? How do you balance what you want to do with what the audience wants to see from you?

Anaheim Ballroom | VidCon Creator Keynote

Host: Draw With Jazza Markiplier, Ashly Perez (itsashlyperez), Hank Green, Evelyn From The Internets, Chrissy (BriaAndChrissy), Tré Melvin, Stef Sanjati, Miles Jai, Rob Scallon, Jenny Lorenzo, Kevin Allocca (Head of Culture & Trends - YouTube)

Join us for a celebration of the art of online video and the people who make it happen!

This session will feature inspirational and informational talks and performances from some of the most innovative and creative people on the internet.deos yo

5:30 PM - 6:30 PM Room 255 | Workshop: Cinematic Shooting Freddie Wong

Room 258A | How Earning Money Works on YouTube Moderator: Brent Horowitz (VP of Business Development - Patreon) Caitlin Doughty (Ask a Mortician), Roomie, Dave Loos

4:00 PM - 6:00 PM

4:00 PM - 5:00 PM Room 255 | Building Your Personal Brand and Standing Out on YouTube Roberto Blake (Founder - Awesome Creator Academy), Charli Marie, Karen Kavett

Everything you wanted to know about building and growing your brand on YouTube, finding your own style and unique look, how to stand out and get noticed, making money on your channel, and more.

Room 258A | Comment Moderation Moderator: Courtney Lessard (Product Manager - YouTube) FrivolousFox ASMR, Nicole Sweeney (Associate Producer - Crash Course), Shan Boody

“Don’t read the comments” is a popular bit of advice across the internet, and the YouTube comments section is particularly notorious for being scary. But if you’re creating content that’s meant to spur conversation, it’s never quite as simple as ignoring what viewers are writing. These creators offer their insights and procedures for fostering community, dealing with trolls, and everything else that comes with moderating comments.

The quality of content on the internet has surged in the last couple of years as film and camera techniques that were only used in big budget productions have made their way to YouTube. Creators are adapting them in new and creative ways and utilizing the camera to tell their story.

Learn from Freddie Wong as he guides you through these techniques to teach you how to apply them to your work.

6:30 PM - 8:30 PM ACC North - 2nd Floor Creator Track Party

Greetings and salutations creators! Join your peers, new friends, and colleagues for a festive meeting of creators from all walks of online life. Appetizers will be provided, and a cash bar will be available for attendees over 21.

Creator Curriculum 2018 marks the four year anniversary of the Creator Track. It was clear very early from attendees that this track should be an educational experience where creators could hear from industry leaders on how to develop, network, and maximize their online presence.

Our goal each year since the beginning has been to listen and adapt to what attendees have wanted to learn during the VidCon Creator Track, and this year we’ve got all kinds of programming to help you on your path to success.

THURSDAY

11:30 AM - 12:30 PM | Room 260 | Crash Course: Creating Content with Adobe Creative Cloud 1:00 PM - 2:00 PM | Room 255 | Workshop: Getting Great Sound for Your Videos (Beginner) 4:00 PM - 5:00 PM | Room 255 | How to Light

FRIDAY

11:30 AM - 12:30 PM | Room 255 | Script to Screen 1:00 PM - 2:00 PM | Room 260 | Create Videos That Actually Grab Attention 4:00 PM - 5:00 PM | Room 255 | Color Makes Your Content POP with Premiere Pro 5:30 PM - 6:30 PM | Room 255 | Workshop: Getting Great Sound for Your Videos (Intermediate)

SATURDAY

11:30 AM - 12:30 PM | Room 255 | Video Production Shortcuts: How to Make Better Videos in Less Time 1:00 PM - 2:00 PM | Room 255 | Up Your Graphics Game with Premiere Pro 2:30 PM - 3:30 PM | Room 255 | Knowing Your Camera 5:30 PM - 6:30 PM | Room 255 | Workshop - Cinematic Shooting

Career Essentials THURSDAY

10:00 AM - 11:00 AM | Room 255 | How to Collab 11:30 AM - 12:30 PM | Room 258A | Making the Right Merch Choices 2:30 PM - 3:30 PM | Room 258B | Keeping Your Integrity with Brand Deals 4:00 PM - 5:00 PM | Room 258B | Combatting Burnout: How to Strike a Healthy Work/Life Balance

FRIDAY

10:00 AM - 11:00 AM | Room 258B | Better Pay for Less Work 11:30 AM - 12:30 PM | Room 258B | Navigating the Brand-Creator Collaboration 1:00 PM - 2:00 PM | Room 258B | Finding a Niche and Making It Work for You 2:30 PM - 3:30 PM | Room 260 | Beyond the Buzzword: Breaking Down “Authenticity” into Actions 4:00 PM - 5:00 PM | Room 260 | Posting Schedules and You

SATURDAY

2:30 PM - 3:30 PM | Room 260 | Pivot: The What, Why, and How of Changing Your Content Strategy 4:00 PM - 5:00 PM | Room 255 | Building Your Personal Brand and Standing Out on YouTube

Upping Your Business Game THURSDAY

1:00 PM - 2:00 PM | Room 258A | This Is My Team with Rachel Levin 2:30 PM - 3:30 PM | Room 260 | Mastering Your YouTube Content Strategy 5:30 PM - 6:30 PM | Room 258A | Understanding Your Channel Analytics (Optimization 101)

FRIDAY

10:00 AM - 11:00 AM | Room 260 | A Creator’s Guide to Fair Use and Rights Management 4:00 PM - 5:00 PM | Room 258B | The Business End of Online Video

10:00 AM - 11:00 AM| Room 260 | How to Read a Contract 1:00 PM - 2:00 PM | Room 258B | Alternate Avenues of Monetization 2:30 PM - 3:30 PM | Room 258A | How Earning Money Works on YouTube

VIDCON 2018

SATURDAY

6/20 - 6/23

We’ve also made it a lot easier to navigate the many wonderful sessions we are offering by creating curriculums for those who are passionate about certain aspects of the industry.

These curriculums were not created to strictly dictate your Creator Track experience, and we encourage you to forge your own path through the event focusing on what you want to learn! We just wanted to provide some suggested structure to the extremely daunting VidCon program by pointing out sessions that will help you with regards to certain routes in this ever-changing medium. ENJOY!

Advancing Your Production Skills

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Creator Chats Creator Track attendees have been pre-selected via lottery to sit around a table for an hour with a Featured Creator and a dozen or so other attendees. Attendees will get the chance to talk to and absorb wisdom from Featured Creators about topics such as video production, social media management, and more.

Sessions are one hour long, and all Creator Track attendees who received a spot at a Creator Chat have been notified via email. If you were one of those people, here is the Creator Chat schedule:

THURSDAY ROOM 262A

ROOM 262B

ROOM 262C

10:00 AM - 11:00 AM

Erin Wayne (Aureylian)

Akilah Hughes

Evelyn From The Internets

11:30 AM - 12:30 PM

Jana Hisham

Domo and Crissy

HARTBEAT

1:00 PM - 2:00 PM

Strawburry17

Josh Sundquist

Steve Zaragoza

2:30 PM - 3:30 PM

Alexis G. Zall

Claudia Restrepo

William Osman

4:00 PM - 5:00 PM

Jouelzy

Freddie Wong

Peter Hollens

5:30 PM - 6:30 PM

Kristin Chirico

Caitlin Doughty (Ask a Mortician)

Essence Gant

10:00 AM - 11:00 AM

Dianna Cowern (Physics Girl)

TheOdd1sOut

Rob Scallon

11:30 AM - 12:30 PM

Jessica McCabe (How to ADHD)

Draw with Jazza

Aysha Abdul

1:00 PM - 2:00 PM

Lolo (Sitting Pretty)

Sam Saffold (SuperSamStuff)

Wuz Good

2:30 PM - 3:30 PM

Andre Meadows (Black Nerd Comedy)

Vanessa Hill (BrainCraft)

Brandon Laatsch

4:00 PM - 5:00 PM

Joshua "Jovenshire" Ovenshire (SMOSH Games)

Kelsey Darragh (BuzzFeed)

sWooZie

5:30 PM - 6:30 PM

Wheezy Waiter

LaToya Forever

Jack Conte

FRIDAY

SATURDAY

6/20 - 6/23 VIDCON 2018 54

10:00 AM - 11:00 AM

Olan Rogers

11:30 AM - 12:30 PM

Kati Morton

Destin Sandlin (Smarter Every Day) Rob Czar (ThreadBanger)

The Chonga Girls

1:00 PM - 2:00 PM

Amber (Ambers Closet)

2:30 PM - 3:30 PM

Shan Boody

Rosianna Halse Rojas

Alex (LowSpecGamer)

4:00 PM - 5:00 PM

Cornell Ross

Subhi Taha

Hasan Piker (TYT)

5:30 PM - 6:30 PM

Dr. Lindsey Doe

Andrew Rea (Binging with Babish)

Jessica Kellgren-Fozard

Creator Track Networking Rooms The Creator Track Networking Sessions, which debuted at VidCon in 2017, were such a success that we’re bringing them back, bigger and better! VidCon is providing a dedicated space to allow Creator Track attendees to get to know each other and network. Visit these themed, attendee-led networking sessions to swap tips, share strategies, collaborate with fellow creators, and more. A big thanks goes out to all attendees who are leading these sessions!

Dean Dobbs (Jack and Dean)

THURSDAY ROOM 251 10:00 AM - 11:00 AM 11:30 AM - 12:30 PM

ROOM 252 Science EDU

College Students

Black Creators

1:00 PM - 2:00 PM

Speed Networking

Women in Comedy

2:30 PM - 3:30 PM

Disability Content & Creators

4:00 PM - 5:00 PM

BookTube

Arts & Humanities EDU

FRIDAY 11:30 AM - 12:30 PM

Video Essayists

1:00 PM - 2:00 PM

Fandom Creators

Activism & Change

2:30 PM - 3:30 PM

Transgender and Nonbinary Creators

Teen Creators

4:00 PM - 5:00 PM

Horror Genre Creators

Small YouTubers/Creators

SATURDAY 11:30 AM - 12:30 PM

Cosplayers & Fandom Artists

1:00 PM - 2:00 PM

Visual Artists

2:30 PM - 3:30 PM

Comedy Creators

258B

ACC NORTH 200 LEVEL

258A 253

252BC 260

255

FAMEBIT LOUNGE

TOPBUZZ LOUNGE

262C 262B 262A

251AB

Famebit by YouTube Creator Lounge

TopBuzz Creator Track Lounge

The FameBit by YouTube Creator Lounge is a lounge powered by creators, for creators. The lounge is jam-packed with lush decor, live music, massage chairs, coffee, juice bar and more! Our lounge, just like the FameBit team, is crafted to celebrate you, a key part of our amazing creator community. Stop by, and stay famous!

Calling all creators! TopBuzz is looking for you! With over 200,000 creators reaching 36 million monthly users worldwide, TopBuzz has quickly become a meaningful distribution platform and content discovery app for creators of all kind.

Relax and recharge with TopBuzz in our Creator Lounge while discovering how to extend your brand and monetize your content. We’ll have an exclusive coffee bar plus special snacks throughout VidCon. We can’t wait to meet you!

Room 259

Room 254

6/20 - 6/23 VIDCON 2018 55

TWENTIETH CENTURY FOX PRESENTS 6/20 - 6/23 VIDCON 2018 56

#TheDarkestMinds

#Alita

#TheHateUGive

Š 2018 Viacom International Inc. All Rights Reserved. Based on characters created by Peter Laird and Kevin Eastman.

6/20 - 6/23 VIDCON 2018 57

The largest network of Spanish language influencers in the world

GET YOUR VLOG ON WITH GOPRO

PiterG

Susana Yábar

Sebastian Urdiales

Cruise by to check out our latest cameras and gear. Or attend a GoPro session.

Lenay

Makiman

BOOTH 1116

enchufetv

GOPRO SESSIONS

Keyblade

NatalyPop

CREATOR TRACK La diversión de Martina Patty Dragona

For more info, contact us at: info@2btube.com

Creative 360 Storytelling With Rory Kramer, Abe Kislevitz + GoPro 10 a.m. Saturday, 6/23 in Room 303A

INDUSTRY TRACK How GoPro Drives Return on Relationships With Its Global Community 1 p.m. Thursday, 6/21 in Room 303A © 2018 GoPro, Inc. All rights reserved.

GoPro_VidCon_Ad_051818.indd 1

5/18/

MELBOURNE, VIC | 8/31 - 9/2 VIDCONAUSTRALIA.COM

THURSDAY 9:00 AM - 9:45 AM Anaheim Ballroom | SuperSession Creators Tell Brands and Agencies How to Work with Them Moderator: John Carle (SVP Network Talent - Studio71) Andrew Huang Kandee Johnson StacyPlays AndreasChoice

Benny Fine (Chief Creative Officer - FBE) Want to know how to work with creators?

Find out from the horses’ mouth. This session brings together top online video creators and will explore just how they like to work with brands on activations, sponsorships and other collaborations.

Topics to explore include how they like to do creative ideation, which brands have resonated the most with their communities, best practices on setting and communicating KPIs, and what the best non-monetary items brands can deliver to creators are.

Room 304AB | How to Dominate YouTube Trends and Rapidly Grow Your Audience

Elizabeth Chang (YouTuber - Sharer Bros) Stephen Sharer (YouTuber - Sharer Bros) Carter Sharer (YouTuber - Sharer Bros) Think it’s too late to build a big presence on YouTube? Think again. Stephen and Carter Sharer and their partner Liz built their channel from nothing to millions of subscribers in under 12 months. In this workshop they share their secrets of using detailed data analysis to determine what content to make, how to package it, and how to build a consistent brand that’s also extremely attractive to sponsors and advertisers.

6/20 - 6/23 VIDCON 2018 60

Room 304CD | How Blockchain, BitCoin, and Tokens Will Change the Face of Media

Moderator: Jeff MacDonald (Experience Design Lead - Epic Signal) Marie Leaf (Product - Kadena) Ashley MacKenzie (CEO - Fenestra) Jake Branzburg (Head of Marketing YouNow) Samantha Radocchia (Co-Founder and Chief Marketing Officer - Chronicled) Mick Tsai (Vice President - Live.me)

The world of currency, fundraising, and monetization in media is fundamentally changing. New financing options, built on the blockchain, will change how creators are funded, how artists work with brands, the economics and functionality of video platforms, and how audiences and creators connect. This session explores what the tokenized business of the future looks like, how you can raise financing for your projects through cryptocurrencies, what you should think about tokens, the 3 key blockchain concepts creators and producers need to know, and what the next 3-5 years will look like in this emerging space.

10:00 AM - 10:10 AM Anaheim Ballroom | Hank and John Green Welcome the Industry to VidCon The co-founders of Vlogbrothers and VidCon welcome the Industry Track with an annual “state of the union” address on where we are as an industry.

10:10 AM - 10:30 AM Anaheim Ballroom | Brian Solis and the State of Influencer and Creator Marketing Brian Solis (Principal Analyst - Altimeter Group) In this keynote, researcher and futurist Brian Solis shares the results of his groundbreaking research on the state of influencers, influencer marketing, and what the future holds.

10:00 AM - 10:45 AM Room 303A | Investing in a Video Hit – How to Choose Stories That Win Big Audiences and Attract New Business

Matt Tabaccos (Chief Commercial Officer - Ruptly) Mary Rindlesbach (Video Development and Distribution Manager - Brut Media) Melissa Chapman (Chief Content Officer - Jungle Creations) Jay Kuo (Chief Creative Officer - The Social Edge)

How do you invest in content that attracts more views from a wide variety of platforms, engages audiences, and makes for good return on investment? Join the news media’s market disruptor Ruptly and a panel of high profile media publishers as they reveal the content choices they make in the search for bigger audiences and new business.

10:00 AM - 10:45 AM Room 304AB | Instagram Workshop with Jackson Williams

Jackson Williams (Strategic Partnerships, Emerging Talent - Instagram) Join Instagram’s Jackson Williams as he shares secrets on building a business on Instagram. With new features like Instagram Stories, live video, and more, creators and brands can authentically connect with global audiences in new, expressive ways. What’s the best way to leverage Instagram Stories and amplify global reach for your content? How do you take advantage of Instagram Live and establish an engaged audience? How can creators and brands leverage Instagram as their master toolkit for content production and curation? Bring your questions, because you’ll have ample time to ask Jackson anything.

10:00 AM - 10:45 AM Room 304CD | The Role of Guilds and Unions in Today’s Digital Programming Landscape

Moderator: Tim Peterson (Senior Reporter - Digiday) John Canning (VP New Media - Producers Guild of America) Ty Flynn (Agent - United Talent Agency) Shelagh Wagener (Digital & TV Field Representative, Member Organizing WGAW) Kiley Cristiano (Business Representative, Television and New Media Entertainment Contracts - SAG-AFTRA) As digital video content development and production move into the mainstream, guilds and unions are making a push to bring their protection and capabilities to the table. However, given the shoestring budgets of many of these productions, union involvement could just scuttle the entire production. This session brings together representatives from three top guilds and a top agent well-versed in navigating these waters to explore how and where unions and guilds should participate in the new media ecosystem.

10:30 AM - 10:50 AM Anaheim Ballroom | Fireside Chat with David Alpert and Ivana Kirkbride

David Alpert (CEO - Skybound Entertainment) Ivana Kirkbride (GM, OTT Entertainment Products - Oath)

The lines between traditional and digital programming are rapidly merging.

But how do traditional studios and development teams look at digital native talent, and how do they decide which creators to bring into their broader projects? This fireside chat with David Alpert, executive producer of The Walking Dead and CEO of multi-platform entertainment company Skybound Entertainment, explores how traditional media is embracing digital creators — and what works and what doesn’t.

10:50 AM - 11:10 AM Anaheim Ballroom | Amazon: Enabling Creators Through Innovative Merchandising Ivan Lopez (Head of Strategic Partnerships - Amazon)

How is Amazon shaping and supporting the creative economy? The Merch By Amazon division is building new ways for creators to extend storytelling to physical goods through rapid on-demand product creation and deployment. This session brings together an Amazon leader with a creator who’s rapidly building a strong and profitable business with the Merch by Amazon program to explore what works, what doesn’t, and what’s next.

11:00 AM - 11:45 AM Room 304AB | Secrets of Influencer Commerce

Moderator: Nic Yeeles (CEO - Peg) Laura Clery Sarah Passe Pickar (Senior Product Manager - Amazon) April Foster (CEO - Inked Brands) Bonnie D’Amico (Senior Affiliate Manager - Shopify)

Creators sell things — it’s a proven fact.

From clothing to makeup, toys, and more, commerce offers one of the more alluring ways for creators to augment — or even supersede — advertising revenue. This session explores the options available, provides secrets for building successful product lines, insight from those who’ve built their own brands, and details on how to set up your own storefront — and how to make money on affiliate marketing as well.

11:00 AM - 11:45 AM Room 303A | Go Live or You’re F*&%ed Mike Wann (CEO - Mobcrush) Igor Vaks (CEO - CreatorIQ)

Live social video content is making more headlines than ever with successes like the Ninja and Drake Fortnite stream. Brands and creators have barely scratched the surface. Don’t get left behind. Join Mike Wann (CEO - Mobcrush), Igor Vaks (CEO Creator IQ), and top live creators to discuss why live content should be part of every social video strategy and how data can help inform how brands and publishers approach live content.

Room 304CD | What We Watch When We Watch Video: Viewership in 2018

Moderator: Brent Weinstein (Partner & Head of Digital Media - United Talent Agency) Emiliano Calemzuk (Co-Founder and CEO - Raze) Sebastian Villalobos Paula Galindo

Latinos make up the fastest growing segment of the US population, and entertainment consumption by Latino millennials is outpacing the field. Raze — co-founded by Sofia Vergara, Luis Balageur, and Emiliano Calemzuk — was custom built to deliver premium long and short form programming to this huge, underserved audience. Raze CEO Calemzuk and one of their top creators will explore Raze’s unique approach to this marketplace, the blurring lines between traditional and short-form programming, and the future of the multi-cultural content business.

11:30 AM - 11:50 AM Anaheim Ballroom | A Conversation with MACRO’s Charles D. King

Moderator: Malik Ducard (Director, Content Partnerships - YouTube) Charles D. King (Founder & CEO MACRO)

Hollywood agent turned Founder and CEO of MACRO, Charles D. King, sits down with Malik Ducard, Director, Content Partnerships YouTube, for an unscripted and intimate conversation. Hear how King went from representing Hollywood icons at William Morris Endeavor to financing and producing award-winning content for African-American, Latino and multicultural audiences for MACRO. His disruptive entertainment company develops theatrical features, premium television and cinematic digital content that reflect a more accurate portrayal of people of color but with universal themes to which all people can relate and connect.

Since its inception in 2015, King and MACRO have brought Fences, Mudbound, Sorry To Bother You, Gente-fied, Leimert Park and more to viewers, all with the purpose of changing the face of the entertainment industry one green-lit-project at a time.

12:00 PM - 12:45 PM Room 304AB | Facebook Creator Update

Chris Hatfield (Product Manager Facebook) Bree Nguyen (Head of Talent Partnerships - Facebook)

Hear from Facebook’s product and partnerships teams about some of the brand new tools Facebook is building for creators and the creative ways creators are using them to connect with their community.

Room 304CD | Collaboration Secrets: Building TV Success with Online Talent

Moderator: Beau Avril (Global Head of Business Operations - FameBit By YouTube) Daniel Manzano (Creator - Boyce Avenue) Macy Kate Kurt Hugo Schneider Kjerstin Beatty (SVP Multi-Platform Media Strategy - NBC Entertainment)

NBC is teaming up with top YouTube influencers like Boyce Avenue, Todrick Hall, Kurt Hugo Schneider, and others to promote the latest season of their hit series, ‘The Voice.’ Hear how the collaboration came to life, along with top lessons learned, from campaign insiders.

12:00 PM - 12:45 PM Room 303A | Keeping Up with the Influencers: How Brands Can Navigate the Changing Landscape of Fame, Presented by Viacom Velocity

Moderator: Dario Spina (CMO - Viacom Velocity) Thomas De Napoli (Sr Director, Business Strategy - Viacom Velocity) Stephanie Smith (IQ Strategy - UTA) Courtney Carter (Founder & CEO - Carter Media Group) Annah Zafrani (SVP, Integrated Marketing - Universal Pictures) Fame is evolving. And brands that don’t keep up will get left out. Today, influence comes from every corner of culture, presenting brands with a challenge: utilize fame to reach fans and build brand loyalists, or risk failure. Enlightening new Viacom research has uncovered how Gen Z and Millennials perceive fame, the value they place on honest influencers, and the lessons brands can borrow to create influence of their own.

1:00 PM - 1:30 PM Anaheim Ballroom | YouTube Metrics That Really Matter: Triggering Algorithm Driven Views Derral Eves (Founder and CEO - Creatus and VidSummit)

Over half of all views on YouTube come from the video discovery algorithm. These traffic sources are the true key to massive channel growth on YouTube. Come learn what YouTube metrics you should be paying attention to, how the algorithm works, and how to use that information to grow your channel.

VIDCON 2018

The average American spends nearly six hours watching video every day — but what exactly is on screen when viewers tune in? In this session, Nielsen’s Amanda Tarpey and Harry Brisson will share new insights on video viewership and engagement and explore how viewing habits vary based on who is watching and what device they have in front of them, the ways are television and digital content are different, and the relationship between the profiles of viewers and the profiles of on-screen talent. Join us for this dynamic session on the evolution of modern video and viewing habits.

Anaheim Ballroom | Raze & the Latin Media Revolution

12:00 PM - 12:45 PM

6/20 - 6/23

Harry Brisson (Director of Lab Research Nielsen) Amanda Tarpey (SVP Product Leadership (Digital) - Nielsen)

11:10 AM - 11:30 AM

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THURSDAY 1:00 PM - 1:45 PM Room 304AB | Live Video Workshop: Proven Strategies to Generate Buzz, Engagement, and ROI Luria Petrucci (Co-Founder - Live Streaming Pros)

LIVE video is the fastest way to gain instant credibility, expand your audience, and create a super-engaged community, whether you’re using YouTube, Facebook, Twitch, or Instagram. In this session, you’ll learn how to avoid just “doing” live video just because it’s the hot thing. Instead, you’ll learn how to apply a proven strategy and plan to ensure it creates buzz and ROI for your brand. Luria has been creating professional LIVE streams to engage her own communities and to bring a front-facing personality to brand partners including AT&T, Samsung, GoDaddy, and Panasonic for 12 years. She’s had well over one billion video and LIVE video views and is on a mission to help you see how you can use LIVE to effectively grow your audience and your brand!

1:00 PM - 1:45 PM Room 303A | How GoPro Drives Return on Relationships with Its Global Community Rick Loughery (VP, Global Product Communications - GoPro)

Get the inside scoop on how GoPro built its global community with 500+ creators, athletes, advocates across 20+ countries reaching 300M on social. We’ll dive into the strategy and key insights that will help you drive return based on meaningful value exchange.

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1:00 PM - 1:45 PM Room 304CD | Brands and Creators: Is This Marriage Working?

Moderator: Tim Peterson (Senior Reporter - Digiday) Rafi Fine (Co-Founder - FBE) Beau Avril (Global Head of Business Operations - FameBit By YouTube) Zach Blume (Managing Director Portal A) David Kargas (Director of Marketing Communications - Clorox)

The explosion of content and the destruction of conventional media channels have transformed the world of advertising, opening the door for a new creator class who bring their own audiences. But for all of the opportunity in the influencer space, it comes fraught with complexity. Where are we in the evolution of the brand and creator relationship?

What have we figured out so far and where is the friction? What tools are helping and what models show promise?

1:30 PM - 1:50 PM Anaheim Ballroom | Keynote and Discussion with Ray Kurzweil

Moderator: Dr. Shini Somara Ray Kurzweil (Inventor, Author, Futurist Kurzweil Technologies)

Inventor, author and futurist Ray Kurzweil is one of the most fascinating speakers, thinkers, and creators in the world. This fireside chat explores what he’s working on and why VidCon is so relevant to his latest efforts.

1:50 PM - 2:10 PM Anaheim Ballroom | Snapchat Platform Update

Lauren Gallo (Head of Talent Partnerships - Snap, Inc.) Sean Mills (Head of Original Content Snap Inc.)

2:00 PM - 2:45 PM Room 303A | Agencies Spill the Secrets: How to Monetize on Live Streaming Platforms

Khudor Annous (Head of Marketing and Partnerships - LiveMe) Yanting Wang (Founder and CEO Novaland Media) Natasha Mary Najjar (Social Media Influencer/Broadcaster LiveMe/Novaland Media)

Pioneer talent management agencies and top content creators are giving you the inside scoop on a new form of monetization: live streaming. The panel will focus on the strategies, tools, and techniques used by agencies to effectively on board new talent, cultivate, and create influencers in the next era of digital media.

LiveMe, the top live broadcasting platform, will be at the forefront of the discussion.

2:00 PM - 2:45 PM Room 304CD | FTC Update: How to Stay on the Right Side of the Endorsement and Native Advertising Laws

Thomas N. Dahdouh (Regional Director - FTC)

The FTC is cracking down on fraudulent influencers and misleading endorsements made by creators, brands, and other public figures. The FTC’s top director in California explains how to stay within the letter of the law — and what the enforcement side of the agency looks for. This session will expand on the FTC’s recent cases brought against Deutsch LA and Warner Brothers to provide guidance for attendees.

2:10 PM - 2:30 PM

Join top executives from Snap Inc. in this Fireside Chat discussion about the future of mobile video and opportunities for creators on Snapchat.

Anaheim Ballroom | The Future of Video on Facebook and Instagram

2:00 PM - 2:45 PM

Listen to top execs on Facebook and Instagram discuss the future of video on the popular social networks, with a look at new features, capabilities and direction in stories, live, VR, the newsfeed, and much more.

Room 304AB | Features and Franchises: How BuzzFeed Takes ‘Viral’ and Creates a Brand Ella Mielniczenko, Maycie Thornton (Director of Social Media - BuzzFeed), Caitlin Cowie (Executive Producer BuzzFeed)

BuzzFeed has turned one-off viral hits into worldwide brands. We’ll examine a couple use cases and dissect the planning and ideation of brands like Tasty, Goodful, Bringme, Worth It, and others that never saw the light of day.

Fidji Simo (VP, Product - Facebook) Mike Krieger (Co-Founder - Instagram)

2:30 PM - 2:50 PM Anaheim Ballroom | Fireside Chat with Dave Denenberg, SVP of Global Distribution at the National Basketball Association Dave Denenberg (SVP, Global Media Distribution & Business Affairs - NBA Entertainment)

The NBA has arguably been the most successful sports league in capitalizing on social video views. NBA’s YouTube channels are routinely in the top 100, while they’ve continued to lead on newer platforms as well. This conversation explores how the NBA differentiates themselves from the other leagues and how they’ve embraced the authentic nature of online video while retaining traditional media dominance as well.

2:50 PM - 3:30 PM Anaheim Ballroom | SuperSession - Looking Further into the Future of Media Moderator: Rich Greenfield (Media Futurist, Media & Tech Analyst - BTIG) Kathleen Grace (CEO - New Form) John McCarus (CMO - WatchMojo) Ivana Kirkbride (GM, OTT Entertainment Products - Oath) Jeff Jarvis (Director, Tow-Knight Center for Entrepreneurial Journalism - CUNY)

Where’s the white space over the next few years? What are the best opportunities to build the next $100 million business? We’re at the beginning of the online revolution; what’s next? This session takes a concrete look at where the online video industry is going, with real predictions. This session pulls together some of the top experts and futurists to dive into which platforms will rise, which will fall, and how viewing habits, advertising, and entertainment itself will change over the coming years.

3:00 PM - 3:45 PM

Daniel Harmon (Creative Director Harmon Brothers) Jonny Vance (Lead Writer and Optimizer Harmon Brothers) The Harmon Brothers have built a world-class business creating hilarious video campaigns that have driven over $300 million in sales. In this session, they share six secrets of creating videos that sell and don’t depend on virality — all gleaned from their campaigns with top brands you know and love.

3:00 PM - 3:45 PM Room 304CD | Secrets of Global Distribution: Creating Premium Content for a Digital World Claire McArdle (Vice President of Multiplatform - Comedy Central International) Sebastian Burkhardt (SVP, Digital & Acquisitions - Keshet)

This session brings together two experts to share their insight on how to take concepts and create and distribute them worldwide.

First up, Claire McArdle from Comedy Central explores “The Universal Language of Comedy” and dives into how to take a successful comedy format across other international markets. She will focus on Share This, a Comedy Central show that debuted in Australia, along with the UK shows Every Blank Ever and Comedians Solve World Problems. Sebastian Burkhardt, Head of Keshet’s Digital Studios, will then share what it takes to successfully create and distribute premium content across an ever-changing digital global landscape, including details on international value of IP; how content can live beyond its initial window in different places and platforms; lessons it has learned along the way when it comes to finding the right formats; ownership of intellectual property; dealing with multi-national vendors; and extending your reach.

4:00 PM - 4:45 PM Anaheim Ballroom | Keynote from Neal Mohan, Chief Product Officer at YouTube Neal Mohan (Chief Product Officer YouTube; SVP - Google)

A talk by Neal Mohan of YouTube, to be followed by a panel discussion with YouTube Creators and YouTube Product Executives.

Anaheim Ballroom | Hacking the Facebook Algorithm: Inside Facebook’s Secret Promotional Code Gavin McGarry (President - Jumpwire Media)

Jumpwire Media is constantly testing and re-testing Facebook’s promotional algorithm, varying image types, elements, and other meta-data. CEO Gavin McGarry shares the secrets his organization has learned to help you drive more exposure, more likes, and more shares for your Facebook content.

Room 304AB | Meet the Top Creators on LinkedIn

Moderator: Goldie Chan (Founder and Head of Creative - Warm Robots) Michaela Alexis (Co-Founder - Grade A Digital) Allen Gannett (Founder and CEO TrackMaven) Quentin Allums (Founder - Mad Genie)

After launching video last summer, LinkedIn has become a fascinating new platform to build brands, drive revenue, and grow influence. Over the last nine months, it has steadily developed new formats, structures, and pathways to success. This session brings together four of the top video creators on LinkedIn and will explore the evolving creator ecosystem, reveal specific details of successful LinkedIn growth hacking, and provide insight as to how you can create, collaborate, and enhance your LinkedIn presence.

Room 304CD | How to Do Champagne Viewer Research on a Diet Coke Budget James Norman (CEO & Co-Founder Pilotly)

Often digital creators and even some larger independents skip out on viewer research.

Typical excuses are that focus groups, panels, screenings, and people meters are too costly, that you don’t know what to with the data, or you don’t have time. However, waiting to see how many likes and comments a video gets puts limitations on the creative cycle and doesn’t provide the deeper insight of “why” people responded the way they did to your content. In this workshop, we’ll discuss how viewer research is done, understand how to leverage this data, and explore some low-cost tools that can be used to get started.

5:30 PM - 8:00 PM ACC 3rd Floor near Industry Lounge | VidCon Industry Reception

Keep the high going into Thursday evening after a full day of mind-expanding Industry Track programming! Beer, wine, and non-alcoholic beverages will be provided.

VIDCON 2018

Now, more than ever, consumers expect brands to be socially responsible, take a stand (and stand up) for issues that matter.

Storytelling has the power to drive change, but how can brands and creators harness it for good? Attendees will learn how to integrate storytelling and purpose by harnessing key principles from content creation and social impact. This session will provide specific tactics and case studies for leveraging social good storytelling to achieve business and content goals.

Room 304AB | Squatty Potty Secrets: 6 Tips on How to Use Video to Sell Millions Without Banking on Virality

4:45 PM - 5:30 PM

6/20 - 6/23

Room 303A | Stand Up and Stand Out: The Power of Storytelling

3:00 PM - 3:45 PM

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FRIDAY 9:00 AM - 9:45 AM Anaheim Ballroom | Cheddar Live Alyssa Julya Smith (Anchor - Cheddar)

Join Cheddar as they broadcast a special show live from VidCon. Cheddar covers the latest in media, entertainment, politics, tech, and business through the lens of the companies and people transforming our lives. With special VidCon guests, this will be one hour of conversations you won’t want to miss.

Room 304AB | How to Build a Top Channel on LinkedIn String Nguyen (StringStory)

One of the oldest social networks finally added video last year, and it’s quickly become a great place to build a strong brand presence. But what works on Facebook or YouTube won’t necessarily work on LinkedIn. In this session, the first #1 LInkedIn influencer shares her secrets of success, including details on what to post, how to post, how to market, and what works and what doesn’t.

Room 304CD | Esports, Brands, and the Next Billion Gamers Moderator: Jamin Warren (Founder and CEO - Kill Screen) Lester Chen (Global Head of Esports YouTube) Perrin Kaplan (Principal - Zebra Partners) Matt McDonagh (Chief Revenue Officer WatchMojo) Josh Cella (Head of Global Partnerships MLG (A Division of Activision Blizzard))

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As esports reaches critical mass, the opportunity for brands to engage, sponsor, and support this phenomenon is growing. But brands are smarter now and marketers are much more sensitive about building the right relationships with a key group of early adopters that will only grow. Join one of the most invested marketers in esports along with a famous esports league and an esports content publisher as we explore how smart brands are building deep program relationships in esports.

10:00 AM - 10:20 AM Anaheim Ballroom | Annual State of Video from Mike Vorhaus, Magid Media Advisors Mike Vorhaus (President - Magid Advisors)

Magid Media Advisors President Mike Vorhaus (and VidCon Industry editorial director) brings us the latest research on what’s happening with online video, along with a pinpoint analysis of the key trends, reversals, and unexpected conclusions emerging from the latest data. He will also present recent data on the latest platforms and formats sweeping the world.

10:00 AM - 10:45 AM Room 304AB | How to Grow Your Business on Pinterest David Temple (Head of Content and Creator Products - Pinterest)

With new creator-focused features, a growing investment in video, and a huge amount of referral traffic, Pinterest is a great place to expand your reach. Come join Head of Creator Products, David Temple, for a discussion of best practices to build your audience as well as a demonstration of the latest video features.

Ample time will be allotted for discussion and Q&A, so bring your questions.

Room 304CD | How to Produce TV Quality Programming on an Internet Video Budget Ian James Duncan (VFX Supervisor, Post Producer - Chariotdrive.co) Adam Lawson (Showrunner, Writer, Director - Failed Superheroes Club) Rodrigo Villacor (Head of Post Chariotdrive) Zeke Faust (On Set VFX Sup / VFX Lead - Chariotdrive)

Escape the Night was one of the most popular YouTube Red series, featuring Joey Graceffa, Liza Koshy, Tyler Oakley, and many more online video stars. In this seminar, the producers of the series share how they produced at TV quality levels of photography, VFX, effects, sound, script, photography, crew, sets, and props rapidly on an internet-style budget.

Room 303A | Defining Influence: Are Influencers REALLY Influential?

Cassie Roma (Brand Storyteller, Social & Digital Media Pioneer)

There’s no hotter topic, idea, or misunderstood marketing/business strategy on the planet right now. Influencer marketing feels like something we should all be doing if we’re not already. But why?

How? Who? When? And to what investment level? In this workshop, we’ll define, tease-out, and work through whether or not today’s influencers are truly influential when it comes to your bottom line.

10:20 AM - 10:40 AM Anaheim Ballroom | Twitch Talks Platform, Content, and the Future Kevin Lin (Co-Founder - Twitch)

Over the last year, Twitch has gone from a very gaming-focused live platform to a broader online video service focused on both on-demand and live. But for many, it is still an enigma. This discussion will focus on the plans for the future of the dynamic service, along with details on how to build content for its growing audience.

10:40 AM - 11:00 AM Anaheim Ballroom | Matthew Patrick Keynote: The Psychology of the Watch Journey Matthew Patrick

YouTube’s number one theorist and audience development expert MatPat shares his latest insight into optimizing for the platform. Brands spend massive amounts of time and resources trying to understand audience behavior. But at its core, the decision of whether or not an audience clicks and watches is based on some simple psychological principles. This presentation, from one of the top YouTube creators and strategists, combines audience behavior data with behavioral psychology principles to explain the user journey on YouTube. The discussion starts with why viewers use a particular digital platform, then talks about what makes some videos more inherently clickable than others, what type of cues signal viewers to stay engaged with a piece of content, and ultimately psychological factors that drive them to take additional steps, from liking a video to following a creator to an off-platform landing page. Learn how leveraging the viewer’s own psychology ultimately leads to a greater ability to program for the audience and more highly-engaged viewers on every video.

11:00 AM - 11:20 AM Anaheim Ballroom | Twitter and Video: A Platform Update Moderator: Moj Mahdara (CEO Beautycon) Kay Madati (VP and Global Head of Content Partnerships - Twitter) Brittany Sky Josh Peck

Twitter’s video ambitions have sometimes seemed like a twisty maze of little passages, all different. This fireside chat brings Twitter’s top content partnership exec to the stage to talk about how video has become part of the central experience at Twitter and their plans for making it even more important in the future.

11:00 AM - 11:45 AM Room 304AB | What’s New with News Feed Lindsey Shephard (Director Product Marketing - Facebook)

Learn about how News Feed works, what efforts the teams are focused on, and how creators should think about using Facebook to reach their audiences.

11:00 AM - 11:45 AM Room 304CD | Demystifying Demographics: The Secrets of Targeting Audiences Through Platform, Content, and Format

Moderator: James Williams (Founder - DVSgo) Ashish Patel (Chief Insights Officer Group Nine Media) Elyssa Starkman (Director of Programming & Development - Cheddar) Jay Holzer (Head of Linear Programming and OTT - Tastemade) Chase Landau (Head of Partnerships - pocket.watch)

As digital video has exploded over the last decade, so too have the opportunities for content producers, social platforms and, most importantly, video-hungry audiences!

Hear how today’s top content producers figured out the magic behind successfully reaching target audiences across the multiple distribution outlets available today.

Room 303A | How to Find Your Own Best Practices Gwen Miller (VP, Content Strategy Kin Community)

There are no easy, cookie cutter answers to every problem — particularly when it comes to developing strategies and processes for building your channel and engaging your audience. Insights and secrets help, but every audience is unique, and every platform is unique as well. An audience for, say, a gaming channel will interact with content and platforms MUCH differently than an audience for a beauty channel. Even within a specific genre, your audience is unique; no two audiences interact with content in quite the same way. This session will arm you with the knowledge, tools, and insight to deeply understand what will truly appeal to YOUR audience, with a focus on the behaviors needed to discover and super-serve their needs, wants, and desires.

Anaheim Ballroom | Fireside Chat with Michelle Wilson, Co-President of WWE Moderator: Sahil Patel (Senior Reporter - Digiday)

Anaheim Ballroom | SuperSession What Kids Really Watch, Use, and Do

Room 303A | Producing Broadcast Quality Content with Your Mobile Phone

Moderator: John McCarus (CMO WatchMojo) Micaela Greenfield Ben Heckman

You’ve probably already heard the debate about how GenZ and GenY are very different. But what does the Snapchat generation really want from their media?

How and where do they consume video?

Do they ever watch TV? How quickly do they adopt new platforms? Be part of a round-table discussion with four actual GenZ teens (from 14-18) as we explore this and more!

Room 304AB | The 8 Formats You Must Know to Build Your Audience on YouTube Matt Gielen (President - Little Monster Media Co.)

Many creators and digital brands struggle to answer the question “what should we make?” They struggle, in part, because they don’t have a system of development in which to analyze their content. Matt Gielen hopes that understanding the taxonomy of digital video will allow a breakdown of the complexity of these programming choices into a structure and a system of thinking that ensures your videos will get watched.

Room 304CD | Control Your Destiny! How to Build Your Own Video First Site

Allison Stone (Director of Product, Platform - JW Player) Dorth Raphaely (Chief Content Officer FANDOM)

Tired of being at the mercy of the big platforms and their algorithms? Want to own your own community, revenue, and destiny? This session reveals best practices for building an “owned and operated” destination site. Topics include how to implement players, what analytics really matter, how to build a great mobile user experience, attracting and retaining large audiences, and monetizing with video ads and branded content.

Cisco Corea (Director // Producer // DOP joker_theory) You don’t need a super-expensive camera to make beautiful and compelling content. In fact, chances are you can make high-quality videos with your mobile phone. In this session, Cisco Corea shares secrets, tips, and tricks for how to get the most out of the camera that’s with you all the time. This session will include t echniques and details on how brands can use smartphone cameras to create compelling video that keeps them active and relevant on social. In addition, this workshop also shows how journalists and other creators can tell news stories in new and compelling ways with mobile phones.

Finally, Cisco will share his favorite hardware devices and software tools to pump up the quality of any smartphone.

1:00 PM - 1:45 PM Anaheim Ballroom | SuperSession Why 2017 Sucked for Online Video (And How to Make the Next 12 Months Better) Moderator: Sahil Patel (Senior Reporter - Digiday) Jana Hisham Sarah Weichel (Founder - SWMGMT) Dan Weinstein (President & Co-Founder Studio71) Mickey Meyer (President of Network Group Nine Media) Jennifer Wiener (Vice President of Strategic Brand Partnerships - Fullscreen)

From Logan Paul’s video in Japan to demonetization and the closing of multiple online video destinations, 2017 was a bad year for the online video business. In this session, panelists get honest about the past, present, and future of online video, influencer talent, and what to do about the cold fact that the audience doesn’t want to pay for content.

Room 304AB | Speed Pitching Development Execs

Moderator: Ashkan Karbasfrooshan (CEO - WatchMojo) Steve Woolf (Head of Programming Verizon - go90) Ian Roth (Unscripted Development YouTube Originals) Kate Gill (Director of Development YouTube) Got a good idea for a show? Bring it to this session where top execs from Go90/Oath, YouTube Red, and others will be listening to your pitches and responding on the fly!

VIDCON 2018

WWE has become one of the biggest success stories in non-linear video.

Co-President Michelle Wilson spearheaded the launch of WWE Network and many of the innovations that WWE has delivered over the last few years. In this conversation, we explore the power of the WWE brand, how she sees the audience changing, and the future of sports entertainment and engagement in passion-driven media.

12:00 PM - 12:45 PM

6/20 - 6/23

11:20 AM - 11:40 AM

12:00 PM - 12:45 PM

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FRIDAY 1:00 PM - 1:45 PM Room 304CD | Case Study: How Hot Pockets Leveraged Gamers to Reach a Hungry GenZ Crowd Gabe Gordon (Co-Founder Reach Agency) Mohini Joshi (Director of Marketing (Frozen Snacking) - Nestlé USA)

This session will explore how Hot Pockets leveraged nontraditional tactics in a year-long total market strategy to reach Genz consumers. From eSports to influencers, learn how Hot Pockets drove equity in their brand and relevance with one of the most difficult, digitally savvy generations — and how you can use the same techniques to tap into this elusive audience.

Room 303A | Coloring Outside of the Lines: Debunking Myths and Providing Best Practices for Influencers of Color Working with Brands and Advertisers Bobby Singh (SVP Head of Digital - BET) Abby Woods (Co-Founder/Producer Quartermain Media, LLC) Sheila Marmon (Founder & CEO Mirror-Digital) Davin Riley (Principal and Marketing Consultant - Playtap Media Ventures) Maurice James (Head of Current Production - NBCU Digital Labs) Tiffany Rothe Ricky Shucks Shalom Blac Andre Meadows (Black Nerd Comedy)

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This two-part session brings together top creators and brands, as they share case studies, secrets, tips, and strategies to successfully incorporate and reach audiences of color. Part A: Learn best practices from experienced diverse creators — what to do and what not to do!

Part B: Discover how brands can successfully reach and engage an audience that is bigger, more profitable, and more influential than you might realize. Come be a part of this fast-paced and lively discussion — and bring questions for the Q&A session at the end.

2:00 PM - 2:45 PM Anaheim Ballroom | SuperSession Who Run the World?

Moderator: Shannon Gibson (Executive Producer - Refinery29) Safiya Nygaard Natalie Novak (Agent - United Talent Agency) Erika Bennett (Global Head of Social Marketing, YouTube Originals - YouTube) Ashley Kaplan (Head of Content Production - Fullscreen Media) Female executives from the industry’s leading companies within entertainment, production, and management come to together for an inspiring conversation around the recent role that social media, open content platforms, and streaming services have played in women being able to own their own image and narrative in front of and behind the camera. Hear how companies like YouTube, Netflix, UTA, Refinery29, and Fullscreen are powering platforms and conversations that are giving rise to new voices and new leaders and propelling us forward. Who run the world?! Girls!

Room 304AB | Facebook Video Deep-Dive: A Holistic Approach to Growing Audiences and Sales Prince Boucher (Marketing, Content, Community & Acquisition - Fin) Tania Yuki (Founder and CEO Shareablee)

Facebook video has rapidly become a real force in the online video landscape. It’s proven to be very effective at all levels of the marketing funnel — from finding new prospects organically to turning them into paying customers. This session dives deep into the best practices for maximizing your Facebook video efforts, including what formats work today, what analytics to keep your eye on, and how to ensure your videos reach the widest audiences possible.

2:00 PM - 2:45 PM Room 304CD | The Brand Studio Dilemma: Own It or Farm It Out?

Moderator: Brendan Gahan (Founder Epic Signal) Victor Lee (Senior Vice President Digital Marketing - Hasbro) Michael McNally (Senior Director of LEGO Brand - Lego) Raquel Rozas (Chief Marketing Officer GoFundMe)

Join leading marketers for a high-level discussion about the decisions behind executing a brand content strategy. With all of the potential partners now available to brands, how should we think about partnering?

Should brands be creating content in-house or not? Should we work with the long list of publishers who now have content studios or should we work with agencies?

A diverse group of marketing leaders who are wrestling with this in real time join us for a roundtable discussion.

3:00 PM - 3:45 PM Anaheim Ballroom | SuperSession The Creator Business Model Grows Up: New Revenue Streams, New Platforms, New Reality Moderator: Sahil Patel (Senior Reporter - Digiday) Burnie Burns Hannah Hart Philip DeFranco

Hear Hannah Hart, Philip DeFranco, and Burnie Burns talk about the pitfalls of relying too heavily on one platform and how they’ve managed to create diverse businesses that appeal to their audiences.

Hannah, Burnie, and Phil each have unique experiences with bringing their audiences onto other platforms — Food Network’s ‘I Hart Food’ saw Hannah make the move to traditional media; online stalwart and commentator Philip DeFranco continues to experiment with new models and is working towards launching a news network; and Rooster Teeth Co-Founder Burnie Burns brings varied experiences to fans across live events, merchandise, and content on a multitude of platforms.

Merch by Amazon Industry Lounge

VidCon Industry Pre-Party

VidCon Industry Reception

The Merch by Amazon Industry Lounge is a place for Industry pass holders to discover how to collaborate with Amazon. Engage with representatives from Merch by Amazon, Handmade, Amazon Influencers, Exclusives, Brand Registry, and Twitch. A daily breakfast, light lunch, and cash bar will be available. Lounge hours are 8:00 AM – 6:00 PM in Room 303BCD.

Hilton Anaheim Lanai Deck Wednesday, 5:00 PM - 7:00 PM

ACC 3rd Floor near Industry Lounge Thursday, 5:30 PM - 8:00 PM

Welcome Industry pass holders!

What better way to kick off VidCon than to have a drink with friends and colleagues alike? Join us and receive one free drink on us! A cash bar will also be available.

Keep the high going into Thursday evening after a full day of mind-expanding Industry Track programming! Beer, wine, and non-alcoholic beverages will be provided, and cash bars will also be available for additional liquor options.

3:00 PM - 3:45 PM Room 304AB | The Hidden Truths of Paid and Organic Media Moderator: Mark Robertson (Industry Consultant & Advisor) Harvey Schwartz (EVP, Talent & Co-Founder - WHOSAY) Brent Rivera

Organic audience reach isn’t what it used to be across most popular social media platforms, especially when it comes to sponsored posts. To truly reach your fanbase, you need a combination of organic optimization and paid media boosting. In this discussion, we will address the current state of the organic reach on each major social platform and how that impacts the performance of sponsored social posts. The role of paid social media will be discussed from dark posts, “buying views”, audience targeting (including lookalikes), and how paid media take a campaign from “post and pray” to guaranteed performance.

4:00 PM - 4:45 PM Room 304CD | How to Spot Fake Influencers

Evan Asano (CEO & Founder - MediaKix)

With the rise of micro-influencers on social video channels, there’s been an explosion of fake accounts that are siphoning millions of dollars from brands.

These fake accounts are buying followers and engagement, creating the illusion of reach and influence, and then selling sponsorship opportunities. So how do you protect yourself? Mediakix conducted a year-long study into how these accounts are built, uncovered the defining features, and developed insight into how you can protect yourself, your company, and your clients from being lulled into complacency and losing money. In this session, Evan Asano, the CEO and Founder of Mediakix, will discuss the research, explore how fake accounts buy views and engagement, and share strategies and secret techniques to help you spot the fakes.

3:00 PM - 3:45 PM Room 304CD | This Is Not a Prank: Fake Content and the World of Social Video

4:00 PM - 5:30 PM Room 304AB | YouTube Masterclass: Killer Tips from Top YouTube Experts

Moderator: Mark Robertson (Industry Consultant & Advisor) Derral Eves (Founder and CEO - Creatus and VidSummit) Rob Sandie (CEO - vidIQ) Roberto Blake (Founder - Awesome Creator Academy) Tim Schmoyer (Founder - Video Creators)

Join four of America’s leading YouTube optimization experts for a one-of-a-kind session on the very best tips, tricks, and strategies for YouTube. Between them, Rob Sandie, Tim Schmoyer, Derral Eves, and Roberto Blake have helped creators and brands generate hundreds of millions of video views for their content, and their passion for the platform has given them a unique insight into both the challenges and the opportunities that creators face today. Join this one-off session and learn from each of the experts as they share their newest and most exclusive tips.

As a bonus, we’re also rounding off the workshop with a 30 minute Q&A to give you the chance to ask the panel anything you want about YouTube!

Moderator: Jeff Jarvis (Director, Tow-Knight Center for Entrepreneurial Journalism - CUNY) Joshua Lowcock (Chief Digital Officer & Global Brand Safety Officer – Universal McCann) Toby Leah Bochan (Executive Editor of Video and Trends - Storyful) Greg Marra (Product Management Director - Facebook)

Forget the Russian bots; the future of fake news is video. In this session, we’ll explore the various formats of fake videos in the social ecosystem, discuss the technology driving the change, and land on the what publishers and advertisers need to know to protect their brands.

ANAHEIM BALLROOM

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VIDCON 2018

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6/20 - 6/23

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6/20 - 6/23 VIDCON 2018

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YEAR IN REVIEW

O

nline video in 2018 really does make strange bedfellows. I am writing this just after returning from “Newfront Week” in New York City, where top online video networks and platforms talked to press and advertisers about how wonderful they are, and all the cool things they plan to do over the next year.

The centerpiece of YouTube’s “Brandcast” presentation? Trevor Noah, TV star and host of the Daily Show on Comedy Central – which is owned by Viacom. Meanwhile, at Viacom’s presentation (if you didn’t hear, the big media company bought VidCon earlier this year), Viacom Digital Studios chief Kelly Day deep-sixed an opening video featuring Noah, opting instead for one rich in online video stars including Liza Koshy and JoJo Siwa.

Back in the early days of VidCon, online video was dismissed as the unfashionable little cousin of television. But more and more, YouTube wants to be TV, while television companies are embracing the ethos of online video in their digital and traditional programming. And popular online video stars have made the transition to success in traditional media, including books, television, and on-stage performances, while one of the biggest new stars on YouTube is popular movie star Will Smith!

Everywhere you look, the lines are blurring. But as quickly as they blur, they also come into stark relief. The past year has seen a dramatic upswell of new places to build online video success, and these platforms are as different from TV and YouTube as they are from each other.

6/20 - 6/23

Take LinkedIn, for instance. The popular professional social network rolled out video nearly a year ago, and we’ve seen a host of new creators embrace the platform and find success. Pinterest is rapidly moving to embrace creator-driven video, and while Twitch has moved into traditional media, its game-streaming bread and butter is as opaque to the over 30 set as Ze Frank was to traditional TV execs in 2006.

VIDCON 2018

So yes, TV is looking more like traditional online video, while traditional online video is starting to feel more like TV. But with so many new platforms building so many new formats and ways to create community and success, it still feels like the beginning of a wonderful video-rich future.

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And all these new platforms create so many new opportunities for talented creators to create and thrive. At this year’s VidCon, we’re not only the most inclusive and safest space for every person, we’re also the most diverse celebration of all video content, platforms, and creators. This year, the top creators on LinkedIn will rub elbows and share insights with the biggest game streamers, Facebook’s biggest live video stars, the top YouTubers, and the most followed creators on Instagram, Snapchat, Musical.ly, and more. Oh yeah, and we’ll have a few bona-fide TV stars, as well, who have crossed the blurry lines into success in online video too.

Thanks for coming to VidCon. I know this year will be the best ever, and I also know that we couldn’t do it without you. Each and every one of you are the reason we work so hard all year to bring you this wonderful festival, conference, and summit, all rolled up into one. No matter what platform, what genre, or what community you belong to, we’re so excited you’re here. Have a great time!

Jim Louderback, General Manager, VidCon

”

WITH SO MANY NEW PLATFORMS BUILDING SO MANY NEW FORMATS AND WAYS TO CREATE COMMUNITY AND SUCCESS, IT STILL FEELS LIKE THE BEGINNING OF A WONDERFUL VIDEO-RICH FUTURE.

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Presents

keeping up with the influencers: How Brands Can Navigate the Changing Landscape of Fame

THE TEAM Hank Green, Co-Founder John Green, Co-Founder

“CELEBRITIES TODAY ARE NOTHING LIKE THE CELEBRITIES MY PARENTS LIKED” Viacom Velocity, Culture of Proximity Fame Survey, October 2017

Jim Louderback, General Manager Michael Gardner, Chief Strategy Officer Colin Hickey, Chief Operations Officer Julia Maes, Executive Producer

Industry Track: Room 303A Thursday, June 21st 12-12:45PM

: viacomvelocity : viacomvelocity : velocityviacom.com

Amy Darling, Chief of Staff Monica Gasper, Associate Producer Travis Morss, Content Director Valerie Barr, Content Coordinator Rodney Acda, Stage & Performance Manager Adrienne Bertin, Guest Manager Natalie Schaefer, Guest Manager Wendi Ekblade, Security & Facilities Director Chrystina Woody Train, Senior Director of Marketing Duncan Gasiewicz, Creative Director Alison Riley, Communications Manager Celine Sargent, Executive Producer VidCon Australia Silvia Roma, Customer Service & Registration Manager Ashe Walker, Digital Media Coordinator Fiona Murphy, Expo Manager Brent Weinstein, Business Development Natalie Novak, Business Development Chloe Popescu, Business Development

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Briana Hildebrand, Business Development

VIDCON 2018

Gerardo Lopez, Staging & Production Consultant

6/20 - 6/23

Nickolas Hawksley, Special Projects Coordinator

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THANK YOU

T

his is my fourth VidCon US, and this is what I still can’t figure out about this event:

How do you guys pick who to watch and love at a given moment? How do you decide what to see or do or eat? How often am I supposed to change my shoes to make sure my feet are usable the next day? And where do I purchase a time-turner?

But this is my fourth VidCon US, and this is what I know for sure about this event: It’s a beast, but it is a worthy beast, and I’m proud and excited to tackle it every day all year. Working alongside the absolutely incredible events team at VidCon is an extraordinary honor, and I owe them my confidence and almost certainly my sanity.

Special thanks to Colin for giving me a clear, sturdy path to follow, to Michael, Jim, and Hank, for inspiring us to go bigger and brighter each year, and to Amy, for being my second brain and second heart when one of each is not enough. To Monica, Wendi, Celine, Travis, Valerie, Rodney, Adrienne, Natalie, Nick, Silvia, Fiona, Chrystina, Alison, Duncan, Ashe, Gerardo, Rita, and Marie Ann: you all rule so hard.

Most importantly, I know that it is valuable and meaningful to the humans who bring their online lives into an IRL space with us for the week. New friendships are forged, old ones are reignited, and palpable joy is felt and heard over the entire event. People are seen — really seen — for the first time at VidCon, and the value of these communities absolutely cannot be understated.

So thank you to the fans, who give us a reason to make this thing every year. Thank you to the young people who write down “YouTuber” when someone asks what they want to be when they grow up, and thank you to the parents of these young people for believing in your children. Thank you to the Facebook mods, to the Patreon patrons, to the commenters and likers of videos. You are the dynamic, essential core of our weird planet and I love you for it.

Let’s do a VidCon! Julia Maes Executive Producer, VidCon US

6/20 - 6/23

VidCon is vibrant and diverse in a way no other event I’ve been to is. Thank you to the special guests who lend their expertise and energy to the panels, performances, meetups, and whatever other weird things I’ve forgotten about; this event would not exist if you didn’t all have YouTube or Instagram or Vine (RIP) accounts, and it especially would not exist if you weren’t so careful and thoughtful with your communities who come out to see you here.

Thank you also to the sponsors, especially our title spon-

sor YouTube, who help provide such an amazing array of experiences for our attendees and guests, and to Brent, Natalie, Chloe, and Bri at UTA for your excellent work on the sponsorship team. And to the Anaheim Convention Center for saying yes to our increasingly wild requests year after year.

VIDCON 2018

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LET’S DO A VIDCON!

6/20 - 6/23

VIDCON 2018

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HAVE FUN THIS YEAR? COME HANG WITH US DOWN UNDER!

MELBOURNE VIC | 8/31 - 9/2 VIDCONAUSTRALIA.COM