VIDAZINE 0125

THE FORECAST & REVIEW OF LIFE, INSPIRED BY DESIGN JANUARY 2025 - 01/04

WHAT’S THE STORY?

HERE’S TO A NEW YEAR AND FRESH PERSPECTIVE LET’S TALK ABOUT STORY BUILDING THE EMERY - PROJECT STORY

Old is the New

GET INSPIRED BY VINTAGE CHARM, PATTERN, LAYERING, & UNIQUE FUNK

Define Timeless

DESIGN TECHNIQUES THAT PACK A PUNCH DESIGNING FOR THE SENSES

FOUNDER’S WELCOME

hello and happy

NEW

It is a privilege to be welcoming in a new year and looking back at the year passed, remembering the highs and lows, the challenges and the victories. I have spoken to many team members at Vida this last month, reflecting together on what we have learned from 2024. We all have different perspectives of course, but a common thread is "we are stronger together".

Over the last year, we have seen the economy waffle and wain, projects go on hold and opportunities dwindle. We have all been in the struggle together, working alongside our clients, trying to find ways to economize and complete work with efficiency. Although there have been fewer "new starts". we have had a multitude of projects come to completion. This has pushed the Vida team to focus on the beauty of the process, the execution, and the follow through. As a collective team, we have worked with our fellow consultants to support the vision from start to finish, honing our skills in construction administration and turn-key procurement services. We want to continue to be a team that can imagine something fantastic, creating a vision for the future and also be consistent in our ability to finish well, seeing the art in the tasks required to effectively execute.

As I look ahead to 2025, I am incredibly proud of my team, proud of the way we leaned into our values of courage and collaboration to support our clients and our teammates in a challenging environment. This is not the time to put those values and learnings aside, but to use them as a foundation for the year ahead. We are pushing ahead with confidence - the kind of confidence that is borne out of the hard things. We have learned that when we have each other's backs, we can face challenges with a renewed strength, and for that learning alone, I am incredibly grateful for 2024 and all it brought.

With full hearts, we look ahead, excited to build lasting bonds in 2025, forever grateful for the opportunities to take this journey together.

With Gratitude,

year!

LET’S TALK ABOUT

Story Building At Vida, we are storybuilders.

A great Looking design is one thing... A design with dialed details, immaculate textures and a flowing spaceplan is another. But what really gives life to a design is the story it tells.

We engage with our communities. We inspire each other every day. We create places with soul and weave special authentic moments into each step of our creation. Each and every place has a special story and vision that drives its design, places where memories will be made. What is its story? How is the story a reflection of the community it’s for?

Story can speak to history, embrace community interests and feature them, push sustainability & pro-social lifestyles, or reflect a unique artistic interest. An effective project story can also act as a project’s North star when the winds of design might blow a project off-course.

As a designer and a mom, I am passionate about creating spaces that not only look beautiful but also foster a sense of belonging that resonates with all who experience them.

My personal experiences drive me to design with a focus on lasting and enduring qualities, ensuring that the spaces we create today will stand the test of time and become cherished environments for future generations. I want to build a bright future for my children, and that vision is at the heart of every project I undertake. By crafting spaces that tell a story and create meaningful connections, we drive the future stories we will tell.

How do we continue to inspire each other? How do we express these unique stories? What special places will you draw your inspiration from to craft these stories? How do we continue to come back to our visions and values throughout the course of a design?

The story we tell matters. In order for a design to tell its story, it must first be built; & we are experts in this craft.

We are story builders. What Story should we build together?

SHEENA BRITTINGHAM Managing Partner, Director of Design

INSPIRED BY history

ALTA STAR HARBOR

OLD IS THE NEW...

AURA

ORLO

WAYFARER

SOCIETY BRADBURY

BESPOKE, CRAFTED, USED, VINTAGE, CHARMING, CULTURAL...THE WELL-TRAVELED GRANDMA

ORLO

WAYFARER

WAYFARER

LOGE GLACIER

WHAT’S HOT? WHAT USED TO BE! A LOT OF LAYERED PATTERNS,

DRIVETRAIN

QUIN

FURNITURE THAT HAS THE TOUCH OF HAND, & MOSAICS WITH THE FEEL THAT THEY’RE *FROM ANOTHER TIME*,

DESIGNING WITH REGIONAL HISTORY BREATHES SOUL INTO SPACES, CONNECTING THE PRESENT TO THE PAST AND CRAFTING TIMELESS STORIES THROUGH EVERY TEXTURE, COLOR, AND DETAIL. ALISHA HANCOCK Managing Partner

RIVA

THE ART OF layering

SKYLINE

PATTERN CALLED YOUR COOL GRANDMA IS HERE

AND

SHE

IS

NOT

LEAVING THE BUILDING QUIRKY EYE

PATTERNS

CATCHING

BRING

AND

COLORS

LIFE

AND

INTEREST TO A CHARMING COLLECTED INTERIOR

MODERA WOODSTOCK

ASTER

CHROMA

WAYFARER

ALTA ARLO

ORLO

MODERA WOODSTOCK

BERNICE

WEST

BERNICE

ALTA ARLO

THINK FUNKY CURATING UNEXPECTED ART PACKS A FLAVORFUL PUNCH AND CATCHES THE EYE

LETS HAVE FUN

SOMETIMES WE JUST NEED A NEW PERSPECTIVE

MODERA WOODSTOCK

The Emery has been selected as the merit winner for the MFE Awards in the Amenity category. merit /mĕr′ĭt/ noun

Superior quality or worth; excellence.

More photos on our website

A FORWARD-LOOKING COMMUNITY ROOTED IN THE PAST, LOOKING TO THE FUTURE, CONNECTED BY COMMUNITY: PAST Many nods were made to the former Sherwin Williams paint factory through use of color, paint, art and most of all, murals. In the bowling alley, an old Sherwin Williams logo was hidden in a collage style mural. One lobby displays paint colors raining from the ceiling over sculptural umbrellas. And the rooftop mural shows a train (referencing industry) passing by a ribbon of color. All buildings in the development nod to the former factory through industrial materials like brick, metal & exposed architectural elements. Classical elements including paneling, patterned tile, and factory glass transport residents & visitors back in time.

FUTURE Tech-embedded amenities seamlessly integrating modern living. Open and focused work zones as well as beautiful conference spaces make working from home easy. Social gathering spaces with large kitchens and private dining are essential amenities to accompany minimal footprint living as well as a large fitness center and soaking pools nurture the well-being of The Emery’s residents.

COMMUNITY Local art is displayed throughout the project. We worked with artist Taylor Bednarz to illustrate Emeryville landmarks to be displayed as part of a gallery wall. A community run art gallery was also designed into the property to encourage neighborhood engagement.

The design was intentional to make sure amenity spaces were fun, casual places for residents to connect with their neighbors. All four buildings share indoor and outdoor amenities making it easy to create friendships throughout the community.

Beautiful green spaces, parks, a dog agility course, & spacious rooftop lounges connect the residents to the outdoors while a new pedestrian bridge over adjacent train tracks gives them direct walking access to close-by shops and dining.

GET VINTAGE

lighting & accessories

DANKE GALLERIE VINTAGE LIGHTING COLLECTION

Italian chandelier, 1970s

Spanish sideboard, 1960s

Italian pendant, 1950s

Pierre Frey Fabrics

Pierre Frey Fabrics

GET VINTAGE lighting & accessories

ARTERIORS

THE FUTURE PERFECT

TERESA ANTIQUE GOLD BRASS FLUSH MOUNT

PALM PENDANT LONG & PALM SCONCE

1930s Art Deco Inspired

20th century modernism inspired 1700s France

1700s France

1970s California

1970s California inspired

ROLL & HILL RUE SALA SINGLE ARM SCONCE DEL PLAYA FOUR ARM PENDANT

1950s function-forward inspired

LOSTINE

1950s function-forward inspired

RTO YAFFA SWING ARM SCONCE

1950s Italian inspired

SOHO HOME LORENZO PENDANT, AMBER

LOSTINE THE ELSA SYSTEM PENDANT

COLOR TRENDS SKYLINE

ORLO

TAKING A PEEK AT RESIDENTIAL COLOR PALETTE TRENDS OF THE 1950'S - 1970'S THAT ARE STILL TRENDING TODAY

BERNICE

1950s residential home

MARGO BERNICE

INSPIRED

‘50s

COLOR THROUGH THE DECADES

1950S BABY BLUE, RED, & BURNT ORANGE

1950s residential home

ORLO

COLOR THROUGH THE DECADES

1950S MINT, EMERALD, CORAL, & PINK

TERRACE STATION

CHROMA

INSPIRED

‘50s

BEVEL

SPECTRA

COLOR THROUGH THE DECADES

1960s residential renovation 1960S GROOVY MUSTARD YELLOW & ORANGE

ORLO

INSPIRED

‘60s

COLOR THROUGH THE DECADES

1970S PISTACHIO GREEN & CRIMSON RED

1970s residential home

LOGE MISSOULA

‘70s

INSPIRED LOGE GLACIER

ASTER

COLOR THROUGH THE DECADES

1970S OLIVE GREEN & BURNT ORANGE

RYE

1970s residential home WAYFARER

‘70s

INSPIRED LOGE GLACIER

Pink is often associated with sweetness and

compassion,

evoking

a

sense

of

patience and kindness towards others.

Associated with strong emotions, energy and strength. Red can be motivating and encouraging, & powerfully energetic for some, but overwhelming for others.

Orange evokes feelings of encouragement, optimism, self-confidence, and enthusiasm.

It

is

often

associated

with

social

environments.

The sunniest color of all, yellow improves memory

retention

&

is

associated

with

happiness, hope, creativity, and warmth.

Associated with health, wealth, and nature, green brings feelings of calm, freshness, quality, growth, and healing.

Blue influences a sense of peace, serenity, trust, & restoration. People often feel at ease around blue, as it evokes wisdom and sincerity.

The color of imagination, understanding, and luxury. Evoking feelings of ambition & wealth, violet can make people feel fancy; it can also open the minds to broader ideas

MAKE COLOR WORK

for You RUBY

COLOR PSYCHOLOGY the study of how color affects behavior, emotions, and perceptions

“An unexpected splash of color can sprinkle a touch of magic into any room! Whether it’s soft and dreamy or a daring burst of brightness, our playful use of color transforms spaces into enchanting escapes.”

MEGAN REAY Managing Partner

MODERA WOODSTOCK

TAKE A CHANCE

CHROMA

“ Timeless”

DEFINE

“THE TRUE TEST OF TIMELESSNESS IN ARCHITECTURE IS WHETHER IT CONTINUES TO INSPIRE AND DELIGHT FUTURE GENERATIONS.”

– DANIEL LIBESKIND

“GOOD BUILDINGS COME FROM GOOD PEOPLE, AND ALL PROBLEMS ARE SOLVED BY GOOD DESIGN.”

– JOHN LAUTNER

“THE BEST BUILDINGS ARE NOT JUST OBJECTS, BUT ARE PART OF A LARGER SOCIAL AND ENVIRONMENTAL CONTEXT.”

– WILLIAM MCDONOUGH

“TIMELESS ARCHITECTURE IS A REFLECTION OF THE SOCIETY THAT CREATES IT.”

– KENGO KUMA

“ARCHITECTURE IS THE TRIUMPH OF HUMAN IMAGINATION OVER MATERIALS, METHODS, AND MEN, TO PUT MAN INTO POSSESSION OF HIS OWN EARTH.”

– FRANK LLOYD WRIGHT

“ARCHITECTURE SHOULD BE GROUNDED IN THE NEEDS OF PEOPLE, AND SHOULD SERVE AS A BACKDROP FOR THEIR LIVES.”

– DAVID CHIPPERFIELD

MODERA RALEIGH

CELESTE

WEST

DESIGNING WITH DIMENSION

VASARA

HIGHLIGHTING DYNAMIC FORMS WITH SUBSTANCE AND MOVEMENT CAN DRAW THE EYE IN. THINK OF MATERIAL APPLICATION AND DESIGN ELEMENTS AS SOLIDS, NEGATIVE SPACE, AND FORMS THAT INTERACT WITH EACH OTHER, INTERACT WITH OPEN SPACE, AND TAKE UP SPACE.

letting form SPEAK

THINK OF DISTINCT THRESHOLDS AS DESIGN FORMS WITHIN THE SPACE, RATHER THAN FLAT BARRIERS BETWEEN SPACES. WHAT IS THE EXPERIENCE OF TRAVELING THROUGH THEM? IS THERE RHYTHM? NEGATIVE OR POSITIVE SPACE? HOW CAN WE SEAPARATE ZONES IN A LARGER ROOM WITH THRESHOLDS?

BOTHELL

QUIN

THE BRADY

distinct

38 NORTH

GIVING INTENTION TO THE JOURNEY

THRESHOLDS

MAKING THE MOST OF YOUR WALL SPACE

moments for A NICHE RUBY

WHEN SPACE PLANNING AND DESIGNING, THINK ABOUT HOW WALL SPACE CAN BE UTILIZED FOR NESTED FOCAL POINTS. THESE MOMENTS ADD DIMENSION AND CHARACTER TO A WALL AND HELP VERTICAL SURFACES FEEL LESS FLAT.

THE GABE

CLARO

ORLO

RIVA

VASARA

“I LOVE WHEN IT BRINGS IN A VINTAGE SPACE-AGE FEELING

AND

MOMENTS

OF

UNEXPECTED

QUIRKINESS. I LIKE THAT CHROME CAN PAIR WELL WITH AN OTHERWISE MINIMAL PALETTE AND LEAN EITHER

IN

THE

DIRECTION

OF

EDGINESS

OR

REFINEMENT DEPENDING ON ITS APPLICATION. I AM MOST DRAWN TO CHROME WHEN IT IS USED SPARINGLY

AND

IN

CONTRAST

WITH

OTHER

SOFTER SHAPES OR MORE TEXTURAL ELEMENTS SO THAT THINGS DON'T LEAN TOO COLD”

SIERRA CUTRONO Project Manager

THE BRADY

METALLIC ACCENTS MAKING A COMEBACK

WEST

MODERA RALEIGH

BROMWELL VASARA

CEILINGS WITH INTEREST

THIS IS YOUR CUE

to look up

THINK OF CEILING DESIGN AS AN INTEGRATED PART OF THE WHOLE ROOM. HOW CAN THE CEILING BE AN INTENTIONAL DESIGN ELEMENT, NOT AN AFTERTHOUGHT. HOW CAN IT BE SEAMLESS, CAPTIVATING, AND ACHIEVABLE?

IS THE CEILING ELEMENT THE FOCAL POINT OF THE ROOM? A TEXTURAL ACCENT WITH CHARMING DETAIL? A PLAYFUL VARIETY OF SHAPES? A FLAIR OF LIGHTING CREATING RHYTHM AND INTEREST? A DYNAMIC ART PIECE?

MODERA RALEIGH

WAYFARER

GET

moody

RIVA

COEN NORTH

furniture spotlight

WAYFARER

BEVEL

furniture spotlight

furniture spotlight

MODERA RALEIGH

DESIGNING FOR THE SENSES

AURA

BY THOUGHTFULLY INCORPORATING ELEMENTS THAT APPEAL TO EACH SENSE, HARMONIOUS & ENGAGING INTERIORS COME TO LIFE.

ALTA ARLO

CONTRAST. CONTRAST. CONTRAST. THE BEATING HEART OF CAPTURING VISUAL INTEREST LIES IN THE CONTRAST OF DESIGN ELEMENTS. A VARIETY OF TEXTURES AND FORMS, THE OVERLAY OF SMOOTH SURFACES WITH ROUGH SURFACES, DENSE TEXTURES NEXT TO LARGE BOLD FORMS, AND THE BALANCE OF COLOR TONES DRAWS THE EYE IN. CONSIDER THE USE OF COLORS AND TONES THAT EVOKE SPECIFIC EMOTIONS AND MOODS. LAYERED LIGHTING (AMBIENT, TASK, AND ACCENT) ENHANCES THE ATMOSPHERE AND HIGHLIGHTS SPECIFIC DESIGN FEATURES.

SIGHT

W11

BLOCK 10

SMELL THE SENSE OF SMELL MAY SEEM LESS DIRECTLY INFLUENTIAL TO AN INTERIOR SPACE. BUT THINK AGAIN! NATURAL MATERIALS THAT GIVE OFF NATURAL SCENTS CAN MAKE A CHARMING IMPACT ON THE PERCEPTION OF SPACE AND THE INTERACTION OF USERS WITH THE MATERIALS APPLIED. FINISHES LIKE NATURAL CEDAR WOOD, WOOL, CORK, LEATHER, AND LINEN, AND ACCESSORIES LIKE BOOKS, DRIED FLORALS, ESSENTIAL OILS, AND PLANTS WILL LAYER A TIMELESS NATURAL AROMA ATOP THE DESIGN AND FILL THE SPACE. THINK ABOUT HOW THE SENSE OF SMELL CAN PULL AND GUIDE THE NATURAL PROGRESSION THROUGH A SPACE.

SOUND TAILORING THE DESIGN TO CAPTURE OR RELEASE SOUND ALLOWS FOR A VARIETY OF USE AND VARYING DEGRESS OF INHERENT LIFE. INTEGRATING MATERIALS LIKE CARPETS, CURTAINS, ACOUSTIC PANELS, FABRICS, AND UPHOLSTERED FURNITURE REDUCES NOISE FOR A FOCUSED AND QUIET ENVIRONMENT. HARD SURFACES, WHEN APPLIED THOUGHTFULLY CAN ALLOW FOR A LEVEL OF LIFE AND ACTIVITY BUZZING THROUGH PUBLIC SPACES THAT REQUIRE THE REMINDER OF OUR COMMUNITIES INTERACTING WITH THE SPACE AND WITH EACH OTHER. CONSIDER INCORPORATING SOUNDSCAPES OR NATURAL ELEMENTS, LIKE INDOOR WATER FEATURES, THAT PROVIDE SOOTHING BACKGROUND SOUNDS.

ASSEMBLY

TOUCH THE SENSE OF TOUCH IS AN INNATELY POWERFUL TOOL TO CREATE A DYNAMIC SENSE OF ENGAGEMENT WITHIN A SPACE. TEXTURAL EMPHASIS THROUGH VARIED MATERIALS, LIKE LEATHER, WOOL, AND WOOD, AND TACTILE FORMS INVITES INTERACTION AND CONNECTS US TO ONE OF OUR MOST INTERACTIVE SENSES OF LIFE.

MODERA RALEIGH

TASTE EVOKING A SENSE OF TASTE THROUGH MATERIALITY ADDS AN UNEXPECTED LAYER OF DESIGN FLAVOR TO OUR BUILT ENVIRONMENT. THINK ABOUT TEXTURE, COLOR TONE, AND CONTRAST TO CRAFT A COLLECTION OF FINISHES THAT ARE REMINISCIENT OF A RECOGNIZABLE FLAVOR, LIKE SALTY, SOUR, SWEET, OR UMAMI. DOES THIS RECOGNIZABLE FLAVOR RELATE BACK TO THE REGION, THE COMMUNITY, OR IS IT AN INSPIRING MEANS TO MIX UP YOUR APPROACH TO MATERIAL SELECTION? TAKE A LOOK AT THESE SALTY DESIGN PALETTES

ASTER

CLARO

ASTER

LARGE MOMENTS OF COLOR BLOCKING, NATURAL TEXTURE, AND ORGANIC FORMS GIVE THE EYE A MOMENT TO REST

LET IT BREATHE

WHEN THOUGHTFUL SOPHISTICATED FORMS COME TOGETHER WITH THAT TOUCH OF CRAFTED CHARM, SOMETHING BEAUTIFUL HAPPENS. IT’S THAT WELCOMING CHARACTER THAT ALL OF US KNOW, THAT FAMILIARITY THAT BREATHES UNDENIABLE LIFE INTO OUR SPACES. STELLA BIGWOOD Interior Designer 3

MODERA RALEIGH

LANTANA

QUIN

VESPR

THE RITZ

THE POWER OF

one big move

One big move can be the heartbeat of a well-designed space.

Emphasize what matters.

RYE

DESIGN PRINCIPLES a quick refresher

BALANCE

1

“Balance is essential in both life and design.

When considering the impact of different types of balance, think about the interaction of elements and how they support each other.

Scale, Rhythm, Emphasis, Symmetry, and Contrast play into the overall balance of a design. “

MELISSA STANTON Associate Principal RIVA

RHYTHM

2

“Visual representation of rhythm through patterns, textures, and repeating shapes can become the beating drum of a space, carrying a sense of familiarity through each step and a mechanism for repetition.”

KRISTINE WILLIAMS AP Procurement BOTHELL COMMONS

EMPHASIS

3

“Thoughtful design understands the hierarchy of focal points. Emphasis leverages this hierarchy to naturally guide the eyes to focal points. Primary and secondary focal points should be the starting point for any space, while all other design decisions support these focal points without overshadowing them.”

ALISHA OLVERA Associate Principal

HARMONY

ORLO

4

“Harmony is that quality of cohesive design that resonates with each of us. When every element in a space engages with one another and engages all the senses, it creates a dynamic unity, a sense of awe, a sense of life.”

REBECCA SHARP Associate Principal RYE CHARLOTTE

SCALE

5

“Varying scales allow multiple elements to shine and support each other. Think about the scale of an element in regards to its shape, dimension, similarity or contrast to other nearby elements, its proximity to light and interaction with shadow. oversized and undersized elements can become an intentional focal point.”

KEN MORGAN Associate Principal AMARA

inspired by marketing renderings

WHILE PRODUCING POST-DESIGN EDITORIAL MARKETING RENDERINGS FOR CLIENTS, OUR TEAM HAS LEARNED VALUABLE TECHNIQUES TO GIVE OUR RENDERINGS AN EDGE OF REALISM. THESE TECHNIQUES CAN BE USED DURING DESIGN DEVELOPMENT AS WELL. REFLECTIVITY & TEXTURAL EMPHASIS NATURAL LIGHT CASTING & SHADOWING WE ARE PICKY ABOUT OUR PLANTS & FFE, INCLUDING DRAPERY, FLORALS, & ART WE STAGE ACCESSORIES IN DYNAMIC POSITIONS TO ADD REALISM

SUSTAINABILITY COMMITTEE PARTNERING FOR THE FUTURE Sustainability is a journey we’re committed to sharing with our clients. From responsibly sourced materials to waste-conscious choices, we’re committed to being transparent about the steps we take to create designs that are as kind to the environment as they are beautiful. Working together, we strive to bring our clients’ visions to life in a way that respects our world.

At Vida Design, we provide our team with the knowledge and tools to lead in sustainable development. Our team participates in expert-led discussions, special guest talks, and tours of sustainable architectural and interior design projects.

Let’s collaborate to create properties that prioritize both the environment and the well-being of residents.

WAYFARER | LEED PLATINUM

MEET THE TEAM VIDA DESIGN CONSISTS OF A TALENTED GROUP OF DESIGNERS AND ADMINISTRATION PROFESSIONALS WITH DIVERSE STRENGTHS AND BACKGROUNDS. OUR CORE VALUES INCLUDE COMPASSION, CONNECTION, COURAGE, ACCOUNTABILITY AND OPTIMISM. AS PART OF VIDA’S CULTURE WE STRIVE TO CONNECT AND COLLABORATE IN AN ATMOSPHERE OF SUPPORT AND INCLUSION.

a thoughtful production by

2025

ISSUE:

01 / 04