Brown Bag TV

Experience-based training program: making tomorrow’s media makers

• The Program • Brown Bag TV • The Show

• Outputs • Partners • Digital Pathway Initiative • Next Steps • Dakar Foundation Roots

• Appendix: About Dakar

The Program

Brown Bag TV overview • An experience-based training course for diverse, underserved students.

• Guided by a primary mentors (with participation of guest mentors).

• In which the students produce a weekly streaming show & digital elements.

• And gain experience, skills, portfolio and contacts / opportunities to enter digital/media industries workforce.

• Supported by partners with an interest in community service, education opportunities, media and digital training, career support, workforce preparation.

• Partners receive desired outputs valuable to their needs.

Brown Bag TV detail – Detail • Targeted Students: 18 – 35; underserved, diverse, non-radio listeners, social networks mavens.

• Experience-based learning • 1-year program, 4 weeks of Spring Semester 2020 – Summer Bridge- Fall Semester 2020 • Creating a weekly streaming magazine and associated digital elements • Students take on all roles: writers, producers, director, camera, editing, web design and development, interviewing each potential MC sponsor to provide a brief extract of what they would like to provide in short-to-long form presentations.

• Students will ultimately select course topics: digital distribution, careers in media • Guided by dedicated mentors, informed by guest mentors • Resulting in workforce preparedness: experience, portfolio, skills certification, and networked employment opportunities

Brown Bag TV – Past Student Project

https://docs.google.co m/presentation/d/16anj If7qHVBsNDjxCguoCD6W SRDWgPG0FGpumpfLfjg/ edit?usp=sharing

https://docs.google.com/presentation/d/16anjIf7qHVBsNDjxCguoCD6WSRDWgPG0FGpumpfLfjg/edit?usp=sharing

Brown Bag TV – Trailer 2015

https://youtu.be/OmAGJyzknmg

Brown Bag TV –Live 2 Way Classroom

http://s172518151.onlinehome.us/brownbagtv/site/

Elements Elements • Students • Administrative and primary mentor staff • Guest mentors • Curriculum plan in accordance with certification requirements • Infrastructure: locations, equipment: cameras, switchers, sound, editing, computers • Partners • provide support, content opportunities, networking contacts, internship & similar opportunities • in exchange for desired outputs: messaging, sponsorship, content, contribution

The TheShow show • Weekly streaming magazine format (audio and/or video).

• Complementary digital elements: website, apps, social media.

• Topics focus on tech & media and career: events, people, courses, skills, opportunities.

• Flexible format accommodates many types of material, stories.

• Stories' sources include partner input opportunities, e.g. interviews with innovators, explorations of labs and innovative products, media and career skills

• Audiences – enabled by selected partners, e.g. student bodies, customer bases, outreach constituents.

End Of Semester 4 Module Cert-Resume

Outputs Outputs • Graduates trained in accordance with certified curriculum/plan • Connected to employment / career opportunities: • internships/apprenticeships • Entry-level openings • Continuing education & skill building

• Measurable results/deliverables: • Weekly show • Certification grade graduates • Professional-grade portfolios: • Show • Personal projects: own movie/tv show, app, other items created in class

• Percentage of post-program placements

Certification Certification Students will receive mini certification in • Short Form Visual Media Production • Digital Audio Fundamentals • Digital Video Editing • Writing and Producing Short Form Media • Digital Video Fundamentals • Business -Marketing Promotions • Intro to Graphic Design Applications

• Motion Graphics

https://youtu.be/DVpo_zLSmKI

Partners Partners • Funders – grant holders supporting education opportunities: training, media, tech, career • Messagers – funding/support in exchange for reaching shows’ audiences with their messaging • Media-buys: placement before/during show • In-show – student-produced stories that address partner’s desired communications

• Supporters – provide critical elements in return for defined value: • Equipment, infrastructure • Guest mentors to enhance learning curriculum • Events, people, locations for show story topics • Post-course networking, placement

The Pilot

The ThePilot: Pilot • To establish a foundation from which to build a full-scale, ongoing version of BBTV. • 8-week session focused on developing & deploying a single show: • 30 LACCD participating students • Mentored and working together virtually • To be streamed to full LACCD student population via media hub, apps, social

• Engaging partners via opportunity to reach the audience, in exchange for support: sponsorship, content about partner and/or focused on partners’ preferred topics.

Pilot partners Proposed Pilot Partners

• Center for a Competitive Workforce LA (CCW) •

foundational grant

• Richard Verches •

Guest mentors, story topics opportunities

• Entercom •

Distribution/ Reach/ Placement

• Los Angeles Dept of Water & Power •

funding for website (in exchange for employment- and Coronavirusoriented messaging)

• AT&T •

Guest mentors, story opportunities

• Los Angeles Community Colleges •

Student participant population, certification requirements, show audience

• Charlotte A - LACC Regional Director of Industry Engagement •

Qualification and selection of pilot students

Pilot Partner: Richard Verches What expectations can you provide us, below are proposed elements: Please edit to specifications

Click to add text Click to add text

What are the resources you can commit to spirit our next steps? Please identify the requirement below.

Pilot Partner: Charlotte Augenstein What expectations can you provide us, below are proposed elements: Please edit to specifications

What are the resources you can commit to spirit our next steps? Please identify the requirement below.

Digital Pathway Initiative–DPI our way ahead!

Who: Our inspiration is to Change Their world

What: Digital Pedagogy, App Development In a Box Why: We built a Holy Grail Tool Box For Disconnected learners How: Systems integration into our LA Public K-16 educational Institutions When: Now, essential for learners and instructors on the front line of sustainability

Seeking Next steps – secure additional: • Curriculum input • Developing • Validating / certifying • Equipment • Smart phones • Funding • To support admin staff commitment • Audience opportunities • Populations who will gain educational/career value from the student-produced content • Guest mentors • Talk to students about a particular topic • Guidance in show planning ' running

Roots The DAKAR Foundation for the Performing Arts is a digitally-oriented arts and media community offering programs in digital media production and graphic design. Dakar is committed to re-engaging atrisk youth in danger of dropping, to give them a renewed passion for academic and vocational studies through new media skills and experience to help them qualify for entry-level entertainment and digital industry jobs.

Dakar champions the performing arts, diversity marketing and interactive programs, with efforts that span the public and private sectors, combining efforts in urban marketing, advertising, event planning, content development & delivery, and business development.

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Thank you