Lavrh rapid ideation workshop 180312 sm

USCVterb

School of Engineering Department of Computer Science

USCSchool of Cinematic Arts

Rapid Ideation: Bringing big ideas to life fast!

Bernadette Irizarry & Amanda Hoevest @bernirizarry, @aigalosangeles

What We’ll Share Today 1. Simple technique called Lightning Decision Making.

2. No we did not invent it–but we are super glad someone did.

3. Use this structured process to let your creativity run free!

4. Method is based on processes developed by Jake Knapp,

John Zeratsky, and Braden Kowitz his friends at Google Ventures.

Jake Knapp @jakek

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@bernirizarry, @aigalosangeles

Google Sprint

Available on Amazon

https://www.youtube.com/watch?v=K2vSQPh6MCE

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@bernirizarry, @aigalosangeles

Google Ventures Has Great Resources Great PDF with Checklists 
 and guidelines for product research

Great guides for doing Sprints Day by Day
 http://www.gv.com/sprint/

https://library.gv.com/user-research-quick-and-dirty-1fcfa54c91c4

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@bernirizarry, @aigalosangeles

Try this for future projects!

https://www.youtube.com/watch?v=K2vSQPh6MCE

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@bernirizarry, @aigalosangeles

Is the only way to do this‌No!

http://www.servicedesigntools.org/

Great resources and techniques for making meetings and product creation better: https://www.amazon.com/Design-Thinking-Process-
 Methods-3rd/dp/194080549X

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@bernirizarry, @aigalosangeles

But you don’t have 5 days… https://www.youtube.com/channel/UCeB_OpLspKJGiKv1CYkWFFw

© 2016, Jake Knapp, John Zeratsky, and Braden Kowitz

Jonathan Courtney @Jicecream 7

@bernirizarry, @aigalosangeles

AJ&Smart

https://www.youtube.com/channel/UCeB_OpLspKJGiKv1CYkWFFw

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@bernirizarry, @aigalosangeles

Lightning Decision Jam 
 45 Minutes

What You’ll Need 1. Post-its (Two Colors) 2. Voting Dots 3. Sharpies 4. Time (Your mobile phone will work) 5. Music (Your choice, I like Cafe Con Leche on Spotify)

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@bernirizarry, @aigalosangeles

Team: Things to Remember 1. No-one knows everything.

2. Being open is a HUGE part of being on a team.

3. Language matters (you’ll see that with How Might We).

4. Start at the End (imagine the outcome you want).

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@bernirizarry, @aigalosangeles

1 Facilitator: Things to Remember 1. Ask permission (with great responsibility‌) 2. ABC - Always be Capturing 3. There are no stupid questions - ask the obvious 4. Take care of people!

5. Decide and Move On

1 From Sprint:Solve Big Problems and Test New Ideas in Just Five Days

Š 2016, Jake Knapp, John Zeratsky, and Braden Kowitz

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@bernirizarry, @aigalosangeles

Ready to
 Give It A Try?

Organize into your groups Before we start, select: A moderator to share what happened in your pod • Make sure you have a sharpie and post-its • You have some dots •

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@bernirizarry, @aigalosangeles

25–45 min

Mechanics 1. Start with Your Problem or Challenge 2. Present Problem Back to your Team 3. Vote on the Most Pressing Challenge 4. Reframe that Prioritized Challenges 5. Solution Against One Challenge (quantity) 6. Vote on the Best Solution (6 dots) 7. Order Your Solutions 8. Identify Effort (Higher Lower) 9. Action Items

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@bernirizarry, @aigalosangeles

Exercise Mechanics 1

2

3

Start by writing the problems or challenges, 1 per post-it

Present each post it back to your team

(7 Minutes) Avoid talking with teammates, time for that later

(No more than 4 Min. per person) Explain it briefly, team listens, avoid tangents

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Vote on the most pressing problems to solve (6 Minutes) Each person gets 2 dots.

After voting arrange post-its in priority order (30 seconds)

@bernirizarry, @aigalosangeles

Exercise Mechanics (continued) 4

5

6

7

Vote on the solutions

After voting moderator arranges post-its in priority order

HMW

Reframe problem as a How Might We Statement.

(6 Minutes) Moderator writes these statements as quickly as possible, still prioritized.

Solution against 
 top 2-3 priorities (No more than 7 Minutes) Write these down 
 by yourself

(10 Minutes) 6 dots per person (okay to put multiple on same post-it.)

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(30 seconds)

@bernirizarry, @aigalosangeles

Exercise Mechanics (continued) 8 SWEET SPOT

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High Impact SWEET SPOT

Easy to Implement

Difficult to Implement Low Impact

Place the prioritized solutions on the impact map

Create list of tasks to execute.

(6 Minutes) Remember the Sweet Spot, high impact & low effort.

(5 Minutes) Use team expertise to determine effort that can be completed in the timebox.

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@bernirizarry, @aigalosangeles

Impact Map HIGH IMPACT

EASY TO IMPLEMENT

DIFFICULT TO 
 IMPLEMENT

LOW IMPACT

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@bernirizarry, @aigalosangeles

Remember to Take Care of People

Review and Interpret What did we observe?

• Anything surprising? interesting? Clusters?

• What was the toughest to agree on?

• How could/should this inform product strategy?

•

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@bernirizarry, @aigalosangeles

Get a Refresher on the 
 Lighting Decision Jam from Jonathan Courtney

https://medium.muz.li/a-super-simple-exercise-for-solving-almost-any-product-design-challenge-f9e6c0019d7d

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@bernirizarry, @aigalosangeles

Q&A 23

@bernirizarry, @aigalosangeles

Thanks!