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Name Project Date

WELCOME

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You may already know exactly what you want to create. Or maybe you’re still exploring the best way to bring your idea to life. Working through the design process will help you take the skills you’ve learned in the Everyone Can Create project guides and apply them to your project.

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Creativity can follow many paths, but every path is about taking the spark of an idea and transforming it to make a lasting impact. Any idea, story, or message can become something that connects with people’s hearts and minds. Whether you want to turn that idea into a video, a piece of music, a drawing, or a photo, you can use this workbook to develop it into a story that’s uniquely yours.

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Welcome

DESIGN PROCESS

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How to use this workbook This workbook has been designed so that you can change and personalize it as you explore the phases of the design process. Think of it as a record of your design journey— from your initial ideas to your finished work—that you can even publish to share the story behind your work.

Scroll page thumbnails or switch to table of contents view.

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Add im age s, te x t, o r au dio in to t he re s p o n s e b o xe s .

Add v ide o, s k e tch e s, o r ph o t o s f ro m o t h e r a pp s .

Need more space?

Duplicate pages or add new ones.

Get help with Pages > 3

N G I DES SS E C O PR

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See the impr es story made. R sion your eflect on the journey.

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Explore

Every creative work—whether it’s a song, an infographic, or a documentary—tells a story. And behind that story is a particular inspiration, motivation, or goal. Finding and exploring your motivation and establishing the story you want to tell is the first phase of the design process.

In this section, you’ll learn to:

• • • • •

Find your story

Investigate and research

Develop a creative brief

Share your creative brief

Reflect

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Find your story Describe your goal What you want to say or do is the starting point for any project. Perhaps you’ve been challenged to address a particular problem or develop a particular creative work. Or maybe you have a story you want to tell or a cause to advocate.

t your project.
 ou ab ow kn u yo t ha w scribe Add text or links to de d that here too. ad , ria ite cr r he ot or n riptio If you have a task desc

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Find your story Find your motivation Connecting with your motivation brings passion and purpose to your project.

Perhaps you were inspired or motivated by a news article, a problem, a scene from a movie, a musical phrase, or an overheard comment. Describe what’s motivating you to create your project.

Add text, ima

ges, or sound s to create a that represen collage ts your motiv ation.

Of ten you r mo tiv ati on is ass oci ate d wi th a big fee ling—joy, anger, dis gus t, del igh t, determ inatio n.

Or it can be sim ply rec ogn izi ng that you can ma ke a dif feren ce.

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Find your story Find your story Your motivation frames the story you want to tell. What do you want to say and why is it important? Do you want to inform, delight, challenge, connect, or persuade? Try explaining your story in a single sentence that captures what you want to say and why you want to say it.

ly boys like it, because on t tha d an y ek ge or g rin bo is idea that science Example: I want to challenge the ience—no matter who they are. sc th wi rld wo the ge an ch n ca le science is cool and peop

Any g o o d s to r y ne e d s a c o nflic t— some th ing to o v e rc ome o r wo r k ag a in s t.

C o nflic t le ad s to dram a a n d dram a cre ate s in te re s t.

C a n yo u fin d th e

c o nflic t in yo u r s to r y?

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Investigate and research Understand the context You want to get inside your story to really make it your own. Sketch a mind map to explore everything about your story.

Start with what you already know and add questions you have. Add to your map as you research your story.

Fo r in sp irati on, ch ec k o u t ide a s fo r sk e tch n o ti ng in C h a p te r 2 
 of th e Eve ryo n e C a n C re ate D ra w in g p roje ct g u ide.

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Investigate and research as and questions as linked ide y an d ad n the , ge pa the of r with your story idea at the cente links to other resources. d ad d an p, Create your mind map here. Start ma nd mi ur yo in eo sketches, photos, or vid boxes or circles. You can use text,

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Investigate and research Describe your audience To figure out what to say and how to say it, you need to know who your target audience is.

What do you know about them and their backgrounds, attitudes, or opinions? Think about groups of people who might be interested in your story. Create and annotate a character sketch that represents each group.

Fo r in sp irati on, ch ec k o u t th e Po rt ra it s ch a p te r in th e Ever yone C a n C re ate Draw ing p ro je ct g uide .

Who does this character represent?

What is their background?

What motivates them?

How do they feel about the story and why?

What do they care about?

Replace the character sketch samples with your own.

Do you need to overcome any assumptions or biases?

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Develop a creative brief A creative brief is a short document that outlines your ideas and vision. It’s your foundation—the single point of truth you can revisit anytime to ensure that you don’t get distracted from your primary story and mission.

Focus your ideas Sometimes explaining things to someone helps us focus our ideas. Have a friend ask you questions based on the prompts below.

p o s e o f yo u h at ’s t h e p u r

✓W

r p ro je c t ?

a n t t o te ll ?

r y do yo u w ✓ Wh at s t o ✓ Wh y is it

im p o r

ic ate t h is? n u m m o c o t t a n t t o yo u

r au d ✓ Wh o’s yo u ✓ Ho

ie n c e?

n t yo u r au d w do yo u wa

u ld yo ✓ Wh at wo t h is p ro je c t ?

Record the conversation here.

ie n c e t o f e e l? y f rom

o t a k e awa u li k e t h e m t

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Develop a creative brief Design the creative brief Now that you’ve focused your thinking, it’s time to organize your ideas in a creative brief.

Represent your creative brief as an infographic on the next page.

o u ld T h e b r ief s h

Fo r i n s p i rat io n , ch e ck t h e Inf o u t o graph i c s c h a p te r t h e Eve i n r yo ne C a n C re a Draw i n te g p ro je c t g u ide .

i n c l ude:

ation

iv t o m d n a l a ✓ Your go u’re telling

o y y r o t s e ✓ Th story

e h t o t d n u o ✓ Backgr lieve—why e b o t s n o s a ✓ Your re ant to you

t r o p im is y the stor dience

✓ Your au

u want o y w o h — e ssag u ✓ Key me nd what yo a l, e fe o t people away from e k a t o t m e want th the project

onsider c o t s g in h ✓T

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Develop a creative brief Add your infographic here.

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Share your creative brief Now is a great time to get feedback on your developing ideas. Other people bring different perspectives and experiences and might have useful insights into the context of your story, your audience, or other things to consider.

Write three ques tio

ns you specifica

lly want answere d.

The best way to get helpful, constructive feedback is to ask targeted questions, such as:

• How do you think the audience will respond to this idea?

• Does this remind you of anything you’ve experienced?

• Can you think of other questions I should ask?

Begin questions with “why" or “how” to get more than a “yes" or “no” answer.

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Share your creative brief Share your questions with your reviewers before they look at the creative brief. Be clear that you’re focusing on only these questions at this point. Then share the creative brief and capture their answers by annotating an image of your creative brief.

Add each image to the gallery below.

View the sample image then replace with your own annotated images.

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Share your creative brief List any changes you want to make based on the feedback, then revise your creative brief.

Checklist for actions arising from

\

feedback

Wh e n i t ’s yo u r t ur n to fe e d b ac g i ve k , p ay c l o s e a t te n t o w h at t i o n yo u’re b e i ng as k c omme n e d t o t on and t a rg e t yo u fe e d b ac r k ac c o r di ng l y.

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Reflect You have a creative brief. Now you know the story you want to tell, as well as who your audience is and the message you want them to take away. Use the reflection prompts in a short video to get your ideas flowing, but don’t be afraid to go “off script” and talk about anything that comes to mind.

Add a short video reflection here.

ts

o mp r p n o i t c e l f Re

eling…

fe m I’ w o n ✓ Right ent that…

d fi n o c y ll a ✓ I’m re that…

d e is r p r u s ✓ I was

est concern g ig b y M ✓ is that…

r… o remembe t t n a w I ✓

For inspiration, check out Chap ter 1 of the Everyone Can Create Video proje ct guide .

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Plan

Now that you know your story and your audience, you’ll need to work out how to tell that story. In the plan phase, your goals are to explore options, experiment with various elements, look at things from different perspectives, and push beyond obvious solutions.

In this section, you’ll learn to:

• • • • •

Explore style and structure

Map your story

Plan to publish

Create a project plan

Simplify, simplify, simplify

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Explore style and structure Design a mood board A mood board is a collage of images, audio, or video snippets that reflect and inspire your ideas. Think about the story you’re telling. What can you find that captures the style or feeling of your story? A soundscape? A photo or a still image from a movie? A font?

I t m igh t be he l pf ul to by t h i n k s t a rt i ng o f w or k s t h h ave i n a t s p i re d y o u r p r t h a t te o je c t o r l l a simi

lar s tor y.

Create a collage that captures the style of your story.

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Explore style and structure Find your format The beauty of digital creativity is that it’s easy to mix mediums. Consider how each medium might enhance or enable your creative brief. Note the potential strengths of each medium below.

If you already know what medium and format you’re going to use, fantastic! Feel free to move on to the next activity.

Drawing

Photo

Video

Re v is i t yo u r m o o d b o a rd t o t hi n k a b o u t how e a ch me d i um wo be s t co u ld mmu n i c a te yo u r s t o r y.

Music

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Explore style and structure Now think about the format you want to use, like a photo essay, a ballad, or an advertisement. ording


Add an image or video or audio rec that represents the format.

Explain

how the

format s

upports y

our crea

tive brie

f.

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Explore style and structure Understand your format Whether you’re creating a short film, a jingle, or a graphic novel, chances are someone has done it before. And they probably have some good advice about how to make your project really pop. Research your chosen format. In Safari, try searching for your format, along with the phrase “design principles” or “design guidelines.” Add the most helpful information below as notes or links.

design pr

inciples

r m at io n Us e t h is in f o c e p o in t, a s a re f e re n r—r u le s b u t re me m b e o be we re m ade t bro k e n .

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Map your story Sketch key elements Now it’s time to think about the structure and flow of your story. If you’re creating a visual work, think about the elements you want to include and how they relate to each other on the screen. For video or audio work, you need to think about how your story unfolds over time.

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Map your story Outline your story here. If you’re cre ating a visual wo For video or aud rk, you might wa io work, you cou nt to make prelim ld capture key ev inary sketches. 
 ents in a timeline or rough storybo ard.

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Map your story Establish the tone The tone is the overall mood of a creative project, and it communicates the creator’s feelings about the story. Set the tone through color and light, lines and patterns, written or spoken language, or music and sound effects. Sound familiar? Flip back to your mood board. What does it say about the tone you’re setting for your work?

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Map your story Tone can also change to highlight key points in the story. See if you can add elements from your mood board to key points in your story sketch. your sketch to show which 
 e tat no An re. he it ste pa d an h Copy your story sketc can be used to highlight tone. elements from your mood board

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Plan to publish Think about different ways you want your audience to access your work. At an exhibition, a performance, or a screening?

Will you publish it online? Use the information below for inspiration, then create your plan on the next page.

GALLERY/ION INSTALLAT

SHOWCASNE CE PERFORMA

S h a re o n li n e—w it h c

COMMUNITTIYON PRESENTA

e r a h s o t s Way e c a f o t e fac

Sharing your work on the Internet has some great advantag es—it’s a quick and inexpensive way to reach a huge audience. But it incr eases the risk that your work is co pied without permission. Before publishing online, think about the follo wing:

✓ If you don’t want your work to be copied, protect it. Fo r example, you might want to attach a copyright notice, add a visible watermark to images, or upload only a lowresolution version.

BOARD MEETING VIDEO/AUDSITIOE HOSTING

SOCIAL MEDIA

Ways to share online

WEBSITE

AM E R T IVES

APPLE BOOKS

a re

APPLE MUSIC

✓ Acknowledge others’ original ideas—cite your sour ces and credit contributors.

To find out more abou t copyright and fair use, check out th is animation from Common Sense Med ia.

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Plan to publish Decide how you’ll publish your work, then research your chosen method to understand the steps involved and resources required. Also think about the design constraints of your approach—things like size, length, and sound or image quality.

How

ith the world?

d share it w an k or w ur yo h is bl pu will you

traints here. s n o c n ig s e d Note any

Add links that might be help ful in publishing y our work here .

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Create a project plan Develop a project plan to turn your story sketch into reality. Think about what you want to do, what’s possible, and what’s likely to work. Consider key milestones, the steps you’ll follow, and the resources you’ll need. Fill out your project plan on the following page. Duplicate the page if you need more space.

Sp li t yo u r p ro je c t p l an i n t o sm a l le r, mo re a ch ie v a ble s te p s . R e m

embe r to i n c lu de yo u r p l a n s f o r p ubli sh i ng o r sh a r i ng y o u r wo r k .

Project component

Timing

Resources required

Write a draft script and storyboard

Monday

Story sketch

Get feedback on script and storyboard

Tuesday

Tim? Renee? Julie?

Organize actors

Tuesday

Mick? Steve? Leanne? Leanne’s cat?

Rehearse

Wednesday

Props, studio space, iPad with scripts

Film scenes

Thursday & Friday

Props, costumes, iPad tripod

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Create a project plan

Project component

Timing

Resources required

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Create a project plan Share your project plan At different stages of the design process, you’ll look for different types of feedback. Knowing reviewers’ strengths can help you choose the ideal people for a job. The best reviewer to take a look at your project plan would be someone who’s gone through a similar process. Do you know anyone who has this experience? Choose a couple of reviewers and ask them for feedback on your project plan.

Record feedback from reviewer #1 and add it here.

Record feedback from reviewer #2 and add it here.

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Simplify, simplify, simplify This is your opportunity to refine your plan. Reflect on the feedback and how you’re feeling about the project as a whole.

Are you trying to do too much? Could you strengthen your story by focusing it more?

Add actions fo r simplifying y our project pla Then flip bac n here. k and create a new version of your plan.

e fo C o n s ide r t h

llowi ng: ic

realist n la p t c je o r ✓ Is my p able?

and achiev proach p a is h t l il ✓W unicate m m o c ly r a cle ssage? the key me

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Build

You know your story, and you know how you’re going to tell it. And you’ve got a plan. Now it’s time to start building.

You have a great set of resources to inspire you and keep you on track: your creative brief, your mood board, your design principles, your story sketch, and your project plan.

Continue iterating until your project delivers on your vision.

In this section, you’ll learn to:

• • • •

Draft and revise

Keep a process journal

Get feedback

Reflect on your journey

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Draft and revise Start with a very rough draft Add more detail to your story sketch to build
 a rough draft. Create outlines, storyboards, sketches, screenplays, or anything else that helps you work through your ideas. Add as many pages as you need to build your rough draft.

r: Ta p e d n i m Re l ic a te p u d o h e re t a o r a dd s e g a p e. ne w o n

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Draft and revise Define key design elements You’ll start to see visual or aural components that repeat across your story. These key elements might be musical phrases, motifs, symbols, fonts, or even settings or characters. Repeating key elements helps to build unity and consistency across a project. Create a library of elements you can refer to as you build your project. Add pages as needed.

Ex p l o re re p e at i ng e le m i n s o ng e n t s s i n Ch a p te r 2 o t h e Eve f r yo ne C a n C re ate Mus ic p ro je c t g u ide .

Capture design element ideas here as annotated sketches or sound samples.

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Draft and revise Build with intent Using your rough draft as your guide, start building.

Start by drafting and revising your favorite part of the project until it feels right. Then create the rest of the work around it, checking that everything fits together and the pieces combine to tell a powerful story. Draft and revise each piece of the project until you’re satisfied that you’re delivering on your creative brief.

When things get serious, it can be hard to know where to start.

Start where you’re inspired. Begin with a single note, a doodle, a photo— and see where it takes you.

D raftin g a n d rev is in g c a n b e to u g h . Ke ep t h e se tips in m

in d: ✓ Stay positive . It’s all about attitude. Belie your ability to ve in achieve your vision.

✓ Be accepting . Sometimes things just do Embrace and n’t work. learn from tho se experience s.

✓ Walk away— then come b ack. Taking a back from a p step roblem can h e lp you gain a ne perspective. w

✓ Collaborate.

Fresh eyes ca n make all the difference. Ex plore challeng es with friend or peers.

s ✓ Ask experts.

Think about p eople you kno resources you w or could use to h e lp you through a tricky spot.

✓ Stay on track . Use your pro ject plan to k you on cours eep e with time an d re s ources and your creative brief to stay tr ue to your sto ry.

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Keep a process journal As you draft and revise, a process journal can help you to reflect on your process and the lessons you learn. It’s also a great way to work through roadblocks you encounter. Use the prompts to the right as a guide.

Date:

✓ What work

ed well tod ay?

✓ What did I struggle wit h today?

✓ What prob lem did I ov ercome today?

✓ What did I learn about

myself toda y?

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Get feedback It’s easy to get stuck on one small detail in this phase, going over things again and again without making much progress.

Getting a fresh perspective is invaluable. Ask for feedback on each draft, or whenever you encounter a block. Note feedback and actions you’ll take in your process journal.

at T ips fo r g re fe e d ba c k…

C o n s ide r t h e b e s t way t o sh a re yo u r draf t, e it h e r in p e rs o n o r dig it a ll y.

mo s t Ch o ose t he o n us e f u l p e rs the t o p ro v ide re v ie w.

e n s ive . f e d t e g ’t n o D e p t ing Prac t ic e ac c e n on fe e d b ac k , e v o u a lre ad y y t a h t s g in th o re wo r k . m d e e n w o n k

Te ll th e re viewer w hat s yo u’d lik e th em to fo cu on sp ec ifica lly, w hat yo ur de sign go al s are, an d w hat yo u ne ed he lp w it h.

As k c l a rif yi q ue s t i o n g ns.

As k wo r a b o u t w k h jus t i ng we l at ’s l, w i mp h at ne n o t ro ve e me n ds t.

Th a n k p e o p le f o r t h e ir f e e d b ac k . If t h e y’ve b e e n in s t r ume n t a l in sh a p ing yo u r p ro je c t, y o u m igh t a ls o wa n t t o c r e dit t h e ir inp u t a n d ide a s .

Tr y t o v ie w a ll fe e d b ac k ne u t r a ll y, a n d a s k yo u rs e lf, “ Wh at c a n I le ar n f rom t h is p e rs o n’s o p in io n? ”

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Reflect on your journey You made it to the final draft! You should be feeling amazing.

Before you share your project with the world, take a moment to view your project through the lens of the creative brief. This isn’t so you can make changes; it’s an opportunity for you to see how well you realized your initial vision.

ve brief Review the creati se and consider the your work:

t u o b a s n o ti s e u q essage clear ✓ Is my key m and powerful?

Write your answers he re

or record your respon

se and add below.

sons to ✓ Have my rea y believe driven m s?

creative decision my target ✓ Have I kept ? audience in mind

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Evaluate

You’ve found your voice and told your story.

You’re a creator. But there’s one last step.

Evaluating the impact of your work—and your experience in creating it—is important to help you learn and grow.

In this section, you’ll learn to:

• Evaluate the impact of your work

• Reflect on the design process

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Evaluate the impact of your work Publish and share For your work to make an impact, you need to share it. Before you publish or share your final draft, go through this checklist to be sure that you’re sharing your creation safely and fairly.

I h ave ci te d ot h er so urce

s.

I h ave ac k n ow le dged co n

tr ib ut ors.

be ing om fr k or w y m d te ec ot I’ve pr is si on . co pied w it h ou t m y pe rm sch oo l, pa re n t, y m om fr on si is rm pe e I h av re qu ired). or gu ardi an to publ ish (i f

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Evaluate the impact of your work Ask for audience feedback The best way to find out what people think of your work is to ask them. If you’re sharing your work in a face-to-face environment, you might want to invite specific reviewers to the event. Or you might conduct vox pops—short interviews— to ask attendees about their views.

If you’re sharing your work online, you could invite specific reviewers to look at your work. Or you could add a comments or a ratings feature, for example, the audience can rate it from one to five stars. You could also ask the audience to complete a short survey. Here are some example vox pop or survey questions:

Did you enjoy the work?

Why or why not?

What aspect of the work most resonated with you?

How did the work make you feel?

What did you learn from the work?

Wh at did t h e w or k re m in d yo u o f?

Wo u ld yo u re c o mme n d e x p e r ie n c ing t h is wo r k t o yo u r f r ie n d s?

Describe how you’ll collect audience feedback.

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Evaluate the impact of your work Review audience feedback How has your audience responded to your work? Review the feedback you gathered at the face-to-face event or through your chosen online platform.

e stio u q e s e h de r t

Consi

Add your reflection here. Include excerpts from audience feedback to support yo ur insights.

n s:

results d e t c e p ny unex

get a u o y id ✓D ion?

or attent ith your w d e t c e nn most co o h W ✓ work?

tional o m e n a ork elicit

w r u o y dience? u a e ✓ Did h t

from ped for? o response h u o y e one Was it th

erstand d n u e c n he audie t id D ✓ sage?

s e m y e your k ted c a r t is d ce r audien u f your o y o s s t a c W e p ✓ ential as s s e n o n by work?

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Reflect on the design process As you worked through the steps in the design process, you took an idea and made it a reality. You found your story and told it in a way that was unique to you. Along the way, you might have started thinking about what worked, and what you’d do differently next time. And perhaps you learned something about yourself, or even surprised yourself.

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What do you think was the most useful activity in each phase of the design process?

Add your thoughts to the image below.

Bu

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Reflect on the design process Create a scorecard for yourself. Fill the stars with color to show how you rate yourself for each attribute, then add 
 a comment.

y C re at i v i t

Reflection

Pro ble m so lv ing

R

Fo cus

Pe rs e ve ra n ce

ac k e c e i v ing f e e d b

G i v ing f e e d b ac

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Reflect on the design process Now take a moment to describe what you’ve learned about yourself through this process.

udio a r o , o e te n, v id t i r w a d to t h e g n Re c o r i d n o t r y re sp n e y r a i d ts: p m o r p g fo l l o w i n f this

aspect o g in it c x ost e ✓ The m as…

was…

g project w in g n e ll ost cha m d n u o f hing I ✓ The t for…

lf e s y m proud of t s o m ✓ I’m are…

s h t g n e r t reative s c y M ✓ k on…

r o w o t continue o t t n a

✓I w ntly next e r e iff d g I’d do in h t e m o ✓S time is…

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Design process rubric Use this rubric to check in as you complete each phase of the design process. Before you start the next phase, think about how you could refine or revise your work to achieve the next step in the rubric.

Just started

On your way

Almost there

Arrived

Applied

Identifies a chosen idea.

Identifies the purpose of my work and my target audience.

Identifies the story I want to tell and the audience for that story.

Communicates a clear story, an understanding of context, and awareness of my audience.

Communicates a strong vision for the impact of my work and an understanding of how context and my target audience are linked.

My project plan…

Includes some steps and some required resources.

Includes some milestones for the development of my project, and identifies some resources.

Includes key milestones for development of my project, and identifies required resources.

Lists clear steps toward key milestones and required resources, and considers publication.

Breaks down key milestones for drafting and publication into clear, achievable steps, and identifies required resources.

BUILD

Produced a draft.

Made improvements to an initial draft based on feedback and produced a final draft.

Explored multiple drafts and responded to feedback to produce a final draft that aligned with my creative brief.

Iterated on ideas, sought and responded to feedback, and produced a work that:

1. Delivers on my creative brief.

2. Shows considered use of design elements.

Iterated on ideas, sought and responded to feedback, and produced a polished work that interprets my creative brief with an element of surprise and delight. My drafts demonstrate increasing refinement and coherence of design elements.

Considers some aspects of the impact of my final work and the design process.

Offers my opinion about the impact of my final work. It reflects on the design process and identifies some of my personal attributes.

Refers to some audience responses to evaluate the impact of my final work. It reflects the design process and highlights some of my strengths and challenges.

Refers to a range of audience responses to evaluate the impact of my final work. It reflects on the design process, describes personal strengths and challenges, and highlights areas for improvement.

Uses evidence to evaluate the impact of my final work on different target audiences.

It reflects on the design process, shows insight into my personal strengths and challenges, and identifies strategies for development.

EXPLORE My creative brief…

PLAN

My drafting process…

EVALUATE My final review and reflection…

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